Workers'-comp insurance
Backlink Count ρ=0.317A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Workers'-comp insurance industry covers 246 domains in this dataset. The most LLM-recommended vendors include travelers.com and thehartford.com and amtrustfinancial.com.
Within this industry, the strongest predictor of LLM recommendations is Backlink Count (ρ=0.317, n=175 (vs. ρ=0.204 across all industries)). BL Authority follows as second-strongest (ρ=0.283).
amtrustfinancial.com, biberk.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, statefarm.com, adp.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
7 signals show a strong or dominant correlation within this category: Backlink Count (ρ=0.317), BL Authority (ρ=0.283), PageRank (ρ=0.276), BL Authority (Exp) (ρ=0.273), Search Engine Appearances (ρ=0.271), SE Outbound Links (ρ=0.246), HC (ρ=0.204).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 246 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.317 | 10% | 175 | Dominant |
| BL Authority | +0.283 | 8% | 173 | Strong |
| PageRank | +0.276 | 7.6% | 175 | Strong |
| BL Authority (Exp) | +0.273 | 7.4% | 173 | Strong |
| Search Engine Appearances | +0.271 | 7.4% | 112 | Strong |
| SE Outbound Links | +0.246 | 6.1% | 128 | Strong |
| HC | +0.204 | 4.2% | 175 | Strong |
| Best Search Engine Rank | +0.197 | 3.9% | 112 | Confirmed |
| Wikidata | -0.190 | 3.6% | 12 | Confirmed |
| Reddit Posts | +0.176 | 3.1% | 35 | Confirmed |
| Common Crawl | +0.082 | 0.7% | 124 | Emerging |
| Wikipedia Citations | -0.081 | 0.7% | 36 | Emerging |
| Avg Search Engine Rank | +0.070 | 0.5% | 112 | Emerging |
| Reddit Comments | -0.001 | 0% | 37 | Baseline |
| Homepage Keywords | +0.000 | 0% | 161 | Baseline |
How often AI models recommended each domain when answering Workers'-comp insurance queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 86.5% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| thehartford.com | 81.8% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 78.9% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| biberk.com | 52.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| sentry.com | 47.6% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| encova.com | 35.3% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| nationwide.com | 31.3% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| employers.com | 30.9% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| cna.com | 30.2% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| libertymutual.com | 29.1% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| zurichna.com | 26.5% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| pieinsurance.com | 26.2% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| icwgroup.com | 26.2% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| guard.com | 21.8% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| safetynational.com | 21.1% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| accidentfund.com | 16.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| nextinsurance.com | 14.9% | 176 | 1 | 2.7K | 61 | 66.1K | 3.1K | 40 | 22 | 28 | — | — | 46 | Workers'-comp insurance |
| sedgwick.com | 14.5% | 30 | 1 | 1.1K | 56 | 31.2K | 705 | 133 | 16 | 363 | — | — | 42 | HR consulting, Workers'-comp insurance |
| cerity.com | 10.5% | 65 | 1 | 301 | 33 | 8.8K | 721 | 234 | — | — | — | — | 124 | Workers'-comp insurance |
| insperity.com | 9.1% | 85 | 1 | 2.2K | 60 | 62.7K | 9.2K | 79 | — | 11 | — | 7 | 100 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| trinet.com | 9.1% | 211 | 2 | 1.4K | 57 | 47.6K | 18K | 65 | 1 | 148 | — | 26 | 168 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Legal services for businesses, Payroll / PEO services, Workers'-comp insurance |
| paychex.com | 9.1% | 551 | 1 | 4.5K | 62 | 120.3K | 31.2K | 194 | 6 | 85 | 17 | — | 368 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| justworks.com | 9.1% | 145 | 3 | 1.3K | 57 | 43.4K | 15.9K | 179 | 3 | — | 21 | — | 48 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Legal services for businesses, Payroll / PEO services, Workers'-comp insurance |
| adp.com | 9.1% | 808 | 1 | 27.7K | 73 | 704.5K | 45.6K | 715 | 48 | 52 | 26 | 26 | 248 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| coadvantage.com | 9.1% | 34 | 13 | 163 | 43 | 4.5K | 2.3K | 27 | 2 | 2 | — | — | 204 | Payroll / PEO services, Workers'-comp insurance |
Domains appearing most frequently in Google search results for Workers'-comp insurance queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| employers.com | 100.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| thehartford.com | 96.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| biberk.com | 96.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| nextinsurance.com | 88.0% | 176 | 1 | 2.7K | 61 | 66.1K | 3.1K | 40 | 22 | 28 | — | — | 46 | Workers'-comp insurance |
| pieinsurance.com | 64.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| nationwide.com | 60.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| libertymutual.com | 36.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| icwgroup.com | 32.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| cna.com | 28.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| hiscox.com | 28.0% | 71 | 6 | 2K | 59 | 45.8K | 2.3K | 47 | 5 | 495 | — | — | 52 | Workers'-comp insurance |
| progressivecommercial.com | 24.0% | 186 | 1 | 737 | 50 | 17K | 2.8K | 1 | — | — | — | — | 152 | Workers'-comp insurance |
| encova.com | 20.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| sentry.com | 20.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| guard.com | 16.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| thimble.com | 16.0% | 52 | 8 | 839 | 52 | 16.4K | 867 | 41 | — | 5 | — | — | 120 | Workers'-comp insurance |
| statefundca.com | 12.0% | 56 | 4 | 392 | 41 | 7.8K | 589 | — | — | — | 40 | — | 136 | Workers'-comp insurance |
| safeco.com | 12.0% | 39 | 6 | 5.8K | 59 | 55.9K | 2.1K | 40 | — | — | — | — | 84 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| insureon.com | 8.0% | 214 | 1 | 1.8K | 58 | 46.4K | 6.7K | 54 | — | — | 43 | 25 | 204 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| hartford.com | 4.0% | — | — | 183 | 47 | 5.1K | 174 | 28 | 15 | — | 31 | — | 8 | Workers'-comp insurance |
| bi.berkshirehathaway.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| theworkcompplace.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| emcins.com | 4.0% | — | — | 673 | 46 | 11.7K | 100 | 3 | — | — | — | — | 48 | Workers'-comp insurance |
| statefarm.com | 4.0% | 991 | 1 | 30.5K | 72 | 385.1K | 18.1K | 1.1K | 18 | 60 | 93 | 77 | 84 | Auto insurance, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
Domains in Google search results for neutral queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I need workers' comp coverage that is easy to understand, priced fairly, and designed for trades like roofing, framing, electrical, or general contracting.
My biggest concerns are keeping my team protected, meeting certificate requirements for bids and general contractors, and avoiding surprises at audit time.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | -0.455 | 20.7% | 10 | Dominant |
| Backlink Count | +0.361 | 13% | 34 | Dominant |
| Search Engine Appearances | +0.348 | 12.1% | 26 | Dominant |
| PageRank | +0.341 | 11.7% | 34 | Dominant |
| HC | +0.244 | 6% | 34 | Strong |
| Best Search Engine RankLower rank = better | +0.194 | 3.8% | 26 | Confirmed |
| Homepage Keywords | +0.117 | 1.4% | 33 | Confirmed |
| Common Crawl | +0.092 | 0.9% | 26 | Emerging |
| Avg Search Engine RankLower rank = better | +0.069 | 0.5% | 26 | Emerging |
| Reddit Comments | +0.000 | 0% | 9 | Baseline |
How often AI recommended each domain when answering Small Contractor Owner queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| biberk.com | 100.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| thehartford.com | 100.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| pieinsurance.com | 96.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| nextinsurance.com | 72.0% | 176 | 1 | 2.7K | 61 | 66.1K | 3.1K | 40 | 22 | 28 | — | — | 46 | Workers'-comp insurance |
| nationwide.com | 68.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| guard.com | 52.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| employers.com | 48.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| cerity.com | 44.0% | 65 | 1 | 301 | 33 | 8.8K | 721 | 234 | — | — | — | — | 124 | Workers'-comp insurance |
| icwgroup.com | 32.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| encova.com | 20.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| sentry.com | 20.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| cna.com | 16.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| contractorschoiceagency.com | 12.0% | 2 | 64 | 25 | 26 | 335 | 389 | 43 | — | — | — | — | 132 | Workers'-comp insurance |
| safeco.com | 12.0% | 39 | 6 | 5.8K | 59 | 55.9K | 2.1K | 40 | — | — | — | — | 84 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| emarkel.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | 32 | Workers'-comp insurance |
| thimble.com | 8.0% | 52 | 8 | 839 | 52 | 16.4K | 867 | 41 | — | 5 | — | — | 120 | Workers'-comp insurance |
| attuneinsurance.com | 8.0% | — | — | 266 | 35 | 2.9K | 1.1K | — | — | — | — | — | 64 | Workers'-comp insurance |
| hiscox.com | 8.0% | 71 | 6 | 2K | 59 | 45.8K | 2.3K | 47 | 5 | 495 | — | — | 52 | Workers'-comp insurance |
| huckleberry.com | 4.0% | 3 | 29 | 130 | 39 | 3.3K | 56 | 147 | — | — | — | — | — | Workers'-comp insurance |
| sencoverage.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| commercialinsurance.net | 4.0% | — | — | 63 | 27 | 1.3K | 200 | 176 | 1 | — | — | — | 44 | Workers'-comp insurance |
| statefundca.com | 4.0% | 56 | 4 | 392 | 41 | 7.8K | 589 | — | — | — | 40 | — | 136 | Workers'-comp insurance |
| safesite.com | 4.0% | — | — | 11 | 15 | 208 | — | — | — | — | — | — | — | Workers'-comp insurance |
Domains in Google search results for Small Contractor Owner queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I need a partner that understands frequent onboarding, multiple job classifications, changing client sites, and how claims can quickly affect profitability.
My priorities are scalable underwriting, accurate payroll reporting, responsive claims management, and strong loss-control support that helps us reduce frequency and severity.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Best Search Engine RankLower rank = better | +0.240 | 5.8% | 34 | Strong |
| Backlink Count | +0.237 | 5.6% | 46 | Strong |
| PageRank | +0.218 | 4.8% | 46 | Strong |
| Search Engine Appearances | +0.208 | 4.3% | 34 | Strong |
| Reddit Posts | +0.202 | 4.1% | 12 | Strong |
| Avg Search Engine RankLower rank = better | +0.195 | 3.8% | 34 | Confirmed |
| Reddit Comments | +0.191 | 3.7% | 11 | Confirmed |
| HC | +0.144 | 2.1% | 46 | Confirmed |
| Homepage Keywords | +0.025 | 0.1% | 43 | Baseline |
| Common Crawl | +0.009 | 0% | 38 | Baseline |
How often AI recommended each domain when answering Staffing Agency Executive queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| thehartford.com | 100.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| libertymutual.com | 88.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| zurichna.com | 72.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| amtrustfinancial.com | 64.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| accidentfund.com | 56.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| amwins.com | 36.0% | 125 | 1 | 760 | 50 | 15.7K | 1.2K | 22 | — | — | — | — | 80 | Workers'-comp insurance |
| safetynational.com | 36.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| sentry.com | 32.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| oldrepublicinsurancegroup.com | 24.0% | — | — | 99 | 38 | 2.2K | 653 | 2 | — | — | — | — | 78 | Workers'-comp insurance |
| brownandbrown.com | 20.0% | — | — | 3 | 2 | 34 | — | — | — | — | — | — | 152 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| usi.com | 20.0% | 36 | 4 | 966 | 53 | 30K | 639 | 206 | — | — | — | — | 96 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| afgroup.com | 20.0% | 1 | 48 | 80 | 39 | 2.5K | 149 | — | — | 1 | 8 | — | 20 | Workers'-comp insurance |
| berkley.com | 20.0% | 36 | 4 | 239 | 49 | 6.1K | 1.9K | 24 | — | — | 9 | — | 116 | Workers'-comp insurance |
| worldinsurance.com | 16.0% | 32 | 3 | 580 | 56 | 13K | 1K | 69 | — | — | — | — | 104 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| greatamericaninsurancegroup.com | 16.0% | 27 | 2 | 883 | 50 | 16.5K | 733 | 5 | — | — | — | — | 76 | Workers'-comp insurance |
| ajg.com | 16.0% | 208 | 1 | 3.8K | 66 | 115.2K | 5K | 591 | — | — | 160 | — | 108 | Auto insurance, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| sedgwick.com | 16.0% | 30 | 1 | 1.1K | 56 | 31.2K | 705 | 133 | 16 | 363 | — | — | 42 | HR consulting, Workers'-comp insurance |
| cna.com | 16.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| rtspecialty.com | 16.0% | 21 | 3 | 290 | 50 | 5.1K | 224 | 136 | 1 | — | — | — | 84 | Workers'-comp insurance |
| ewsrisk.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| encova.com | 12.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| pmagroup.com | 12.0% | — | — | 17 | 13 | 285 | — | 9 | — | — | — | — | — | Workers'-comp insurance |
| worldwidefacilities.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| ccmsi.com | 8.0% | — | — | 61 | 33 | 2K | — | 16 | — | — | — | — | 26 | Workers'-comp insurance |
Domains in Google search results for Staffing Agency Executive queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
We deal with kitchen burns, slips, repetitive motion issues, delivery exposures, and high turnover, so I want a provider that understands hospitality operations rather than treating us like a generic retail account.
My priorities are consistent service across all locations, strong claims oversight, and tools that help us reduce losses through training and operational discipline.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | -0.770 | 59.3% | 9 | Dominant |
| Backlink Count | +0.490 | 24% | 36 | Dominant |
| Search Engine Appearances | +0.459 | 21% | 28 | Dominant |
| PageRank | +0.401 | 16.1% | 36 | Dominant |
| Best Search Engine RankLower rank = better | +0.346 | 12% | 28 | Dominant |
| Homepage Keywords | +0.340 | 11.5% | 34 | Dominant |
| HC | +0.276 | 7.6% | 36 | Strong |
| Reddit Posts | +0.173 | 3% | 11 | Confirmed |
| Common Crawl | +0.171 | 2.9% | 29 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.038 | 0.1% | 28 | Baseline |
How often AI recommended each domain when answering Restaurant Group CFO queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| sentry.com | 100.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| biberk.com | 96.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| thehartford.com | 92.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| nationwide.com | 64.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| icwgroup.com | 48.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| encova.com | 44.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| employers.com | 44.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| cna.com | 40.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| guard.com | 36.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| zurichna.com | 32.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| libertymutual.com | 32.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| accidentfund.com | 24.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| emarkel.com | 16.0% | — | — | — | — | — | — | — | — | — | — | — | 32 | Workers'-comp insurance |
| afgroup.com | 12.0% | 1 | 48 | 80 | 39 | 2.5K | 149 | — | — | 1 | 8 | — | 20 | Workers'-comp insurance |
| hartford.com | 8.0% | — | — | 183 | 47 | 5.1K | 174 | 28 | 15 | — | 31 | — | 8 | Workers'-comp insurance |
| berkley.com | 8.0% | 36 | 4 | 239 | 49 | 6.1K | 1.9K | 24 | — | — | 9 | — | 116 | Workers'-comp insurance |
| markel.com | 8.0% | 10 | 15 | 758 | 52 | 16.9K | 326 | 110 | — | — | — | — | 64 | Workers'-comp insurance |
| accucomp.net | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| thezenith.com | 8.0% | 29 | 41 | 340 | 40 | 6K | 126 | 5 | — | — | — | — | 40 | Workers'-comp insurance |
| safetynational.com | 8.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| safeco.com | 8.0% | 39 | 6 | 5.8K | 59 | 55.9K | 2.1K | 40 | — | — | — | — | 84 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| pieinsurance.com | 8.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| accuroom.com | 4.0% | — | — | 5 | 0 | 25 | — | — | — | — | — | — | — | Workers'-comp insurance |
Domains in Google search results for Restaurant Group CFO queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
My business is judged on margins, uptime, compliance, and claims performance, so I need a provider that understands transportation risk and can respond quickly when an injury happens.
I want expertise in multi-state exposures, owner-operator versus employee distinctions, return-to-work planning, and claims handling that accounts for the physical demands of commercial driving.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.422 | 17.8% | 37 | Dominant |
| Reddit Posts | +0.357 | 12.7% | 10 | Dominant |
| PageRank | +0.346 | 12% | 37 | Dominant |
| Common Crawl | +0.328 | 10.8% | 30 | Dominant |
| Search Engine Appearances | +0.275 | 7.5% | 26 | Strong |
| Reddit Comments | -0.195 | 3.8% | 8 | Confirmed |
| HC | +0.188 | 3.5% | 37 | Confirmed |
| Best Search Engine RankLower rank = better | +0.083 | 0.7% | 26 | Emerging |
| Avg Search Engine RankLower rank = better | -0.063 | 0.4% | 26 | Emerging |
| Homepage Keywords | -0.053 | 0.3% | 37 | Emerging |
How often AI recommended each domain when answering Trucking Fleet Manager queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| thehartford.com | 100.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| encova.com | 92.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| sentry.com | 84.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| biberk.com | 68.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| zurichna.com | 64.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| icwgroup.com | 48.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| nationwide.com | 36.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| accidentfund.com | 36.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| guard.com | 32.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| safetynational.com | 28.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| cna.com | 16.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| libertymutual.com | 16.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| accucomp.net | 16.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| emarkel.com | 16.0% | — | — | — | — | — | — | — | — | — | — | — | 32 | Workers'-comp insurance |
| emcins.com | 16.0% | — | — | 673 | 46 | 11.7K | 100 | 3 | — | — | — | — | 48 | Workers'-comp insurance |
| oldrepublicinsurance.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| federatedinsurance.com | 8.0% | 9 | 28 | 419 | 48 | 11K | 211 | 37 | — | — | 23 | — | 28 | Workers'-comp insurance |
| pmagroup.com | 8.0% | — | — | 17 | 13 | 285 | — | 9 | — | — | — | — | — | Workers'-comp insurance |
| benchmarkadministrators.com | 8.0% | — | — | 8 | 22 | 113 | 7 | — | — | — | — | — | 40 | Workers'-comp insurance |
| cerity.com | 8.0% | 65 | 1 | 301 | 33 | 8.8K | 721 | 234 | — | — | — | — | 124 | Workers'-comp insurance |
| summitcompanies.com | 4.0% | — | — | 24 | 31 | 761 | — | 21 | — | — | — | — | 60 | Workers'-comp insurance |
| benchmarkinsgroup.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| wcf.com | 4.0% | 36 | 1 | 127 | 41 | 3.1K | 91 | — | — | — | — | — | 20 | Workers'-comp insurance |
Domains in Google search results for Trucking Fleet Manager queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Our environment includes machine operators, maintenance teams, warehouse staff, supervisors, and office employees, so I need a provider that understands varied class codes and the realities of industrial injury exposure.
I want strong claims handling, nurse case management when appropriate, and return-to-work support that helps injured employees recover while preserving productivity and morale.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | +0.481 | 23.1% | 12 | Dominant |
| Backlink Count | +0.396 | 15.7% | 36 | Dominant |
| Best Search Engine RankLower rank = better | +0.392 | 15.4% | 30 | Dominant |
| Reddit Comments | -0.371 | 13.8% | 8 | Dominant |
| PageRank | +0.365 | 13.3% | 36 | Dominant |
| HC | +0.355 | 12.6% | 36 | Dominant |
| Avg Search Engine RankLower rank = better | +0.353 | 12.5% | 30 | Dominant |
| Search Engine Appearances | +0.350 | 12.3% | 30 | Dominant |
| Common Crawl | +0.264 | 6.9% | 30 | Strong |
| Homepage Keywords | +0.084 | 0.7% | 36 | Emerging |
How often AI recommended each domain when answering Manufacturing HR Director queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| encova.com | 100.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| thehartford.com | 96.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 96.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| sentry.com | 96.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| libertymutual.com | 68.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| cna.com | 64.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| zurichna.com | 56.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| nationwide.com | 48.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| accidentfund.com | 40.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| emcins.com | 40.0% | — | — | 673 | 46 | 11.7K | 100 | 3 | — | — | — | — | 48 | Workers'-comp insurance |
| afgroup.com | 24.0% | 1 | 48 | 80 | 39 | 2.5K | 149 | — | — | 1 | 8 | — | 20 | Workers'-comp insurance |
| biberk.com | 24.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| emarkel.com | 20.0% | — | — | — | — | — | — | — | — | — | — | — | 32 | Workers'-comp insurance |
| chubb.com | 12.0% | 162 | 2 | 7.7K | 64 | 147.9K | 5.1K | 366 | 13 | 8 | 65 | — | 96 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| employers.com | 12.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| hartford.com | 8.0% | — | — | 183 | 47 | 5.1K | 174 | 28 | 15 | — | 31 | — | 8 | Workers'-comp insurance |
| pinnacol.com | 8.0% | 71 | 4 | 284 | 46 | 8.2K | 813 | 4 | — | 2 | — | — | 68 | Workers'-comp insurance |
| guard.com | 8.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| safetynational.com | 4.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| memic.com | 4.0% | 3 | 34 | 247 | 41 | 6.4K | 361 | 6 | — | 45 | — | — | 60 | Workers'-comp insurance |
| acuity.com | 4.0% | 33 | 2 | 892 | 49 | 14.4K | 618 | 24 | — | — | — | — | 164 | Workers'-comp insurance |
| icwgroup.com | 4.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| protectiveinsurance.com | 4.0% | 5 | 1 | 79 | 32 | 1.5K | 103 | 11 | — | — | — | — | 120 | Workers'-comp insurance |
| oldrepublicinsurancegroup.com | 4.0% | — | — | 99 | 38 | 2.2K | 653 | 2 | — | — | — | — | 78 | Workers'-comp insurance |
Domains in Google search results for Manufacturing HR Director queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Our workforce includes clinicians, medical assistants, reception staff, billing teams, and support employees, so I want a provider that understands healthcare settings and can help us classify and manage exposures correctly.
I need dependable claims handling with sensitivity to employee wellbeing and privacy, because poor communication can damage morale and retention in a field where staffing is already difficult.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Avg Search Engine RankLower rank = better | +0.477 | 22.8% | 27 | Dominant |
| HC | +0.452 | 20.4% | 34 | Dominant |
| PageRank | +0.383 | 14.6% | 34 | Dominant |
| Backlink Count | +0.377 | 14.2% | 34 | Dominant |
| Best Search Engine RankLower rank = better | +0.375 | 14.1% | 27 | Dominant |
| Search Engine Appearances | +0.373 | 13.9% | 27 | Dominant |
| Reddit Posts | +0.324 | 10.5% | 13 | Dominant |
| Homepage Keywords | +0.234 | 5.5% | 34 | Strong |
| Reddit Comments | -0.128 | 1.6% | 9 | Confirmed |
| Common Crawl | +0.108 | 1.2% | 26 | Confirmed |
How often AI recommended each domain when answering Healthcare Clinic Administrator queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| thehartford.com | 100.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| cna.com | 100.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| employers.com | 76.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| encova.com | 68.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| biberk.com | 64.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| sentry.com | 60.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| icwgroup.com | 44.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| safetynational.com | 36.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| berkley.com | 28.0% | 36 | 4 | 239 | 49 | 6.1K | 1.9K | 24 | — | — | 9 | — | 116 | Workers'-comp insurance |
| libertymutual.com | 24.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| zurichna.com | 16.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| sedgwick.com | 16.0% | 30 | 1 | 1.1K | 56 | 31.2K | 705 | 133 | 16 | 363 | — | — | 42 | HR consulting, Workers'-comp insurance |
| thezenith.com | 16.0% | 29 | 41 | 340 | 40 | 6K | 126 | 5 | — | — | — | — | 40 | Workers'-comp insurance |
| pieinsurance.com | 16.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| accidentfund.com | 12.0% | 20 | 20 | 548 | 42 | 8.1K | 239 | 9 | — | 4 | — | — | 108 | Workers'-comp insurance |
| memic.com | 12.0% | 3 | 34 | 247 | 41 | 6.4K | 361 | 6 | — | 45 | — | — | 60 | Workers'-comp insurance |
| berkleysig.com | 12.0% | — | — | 70 | 25 | 1.1K | — | — | — | — | — | — | 152 | Workers'-comp insurance |
| emarkel.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | 32 | Workers'-comp insurance |
| biiberk.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| pmagroup.com | 8.0% | — | — | 17 | 13 | 285 | — | 9 | — | — | — | — | — | Workers'-comp insurance |
| accuquote.com | 8.0% | 21 | 20 | 75 | 37 | 1.8K | 504 | — | 1 | 1 | — | — | 184 | Life insurance, Workers'-comp insurance |
| bi.berkshirehathawayspecialty.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| careworks.com | 4.0% | — | — | 35 | 31 | 1.2K | 148 | — | — | — | — | — | 60 | Workers'-comp insurance |
Domains in Google search results for Healthcare Clinic Administrator queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I need a solution that simplifies payroll, HR, benefits administration, and workers' comp together, especially if that helps me access better rates, more stable coverage, and stronger compliance support than I can get as a standalone employer.
My team is expanding, and I do not have internal specialists to navigate class codes, audits, claims reporting, and state requirements.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | -0.350 | 12.2% | 9 | Dominant |
| Search Engine Appearances | +0.326 | 10.6% | 23 | Dominant |
| Reddit Comments | -0.318 | 10.1% | 12 | Dominant |
| PageRank | +0.308 | 9.5% | 27 | Dominant |
| Avg Search Engine RankLower rank = better | -0.293 | 8.6% | 23 | Strong |
| HC | +0.265 | 7% | 27 | Strong |
| Backlink Count | +0.245 | 6% | 27 | Strong |
| Common Crawl | +0.191 | 3.7% | 22 | Confirmed |
| Homepage Keywords | +0.135 | 1.8% | 25 | Confirmed |
| Wikidata | -0.051 | 0.3% | 5 | Emerging |
| Best Search Engine RankLower rank = better | +0.040 | 0.2% | 23 | Baseline |
How often AI recommended each domain when answering PEO Program Seeker queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| insperity.com | 100.0% | 85 | 1 | 2.2K | 60 | 62.7K | 9.2K | 79 | — | 11 | — | 7 | 100 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| trinet.com | 100.0% | 211 | 2 | 1.4K | 57 | 47.6K | 18K | 65 | 1 | 148 | — | 26 | 168 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Legal services for businesses, Payroll / PEO services, Workers'-comp insurance |
| justworks.com | 100.0% | 145 | 3 | 1.3K | 57 | 43.4K | 15.9K | 179 | 3 | — | 21 | — | 48 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Legal services for businesses, Payroll / PEO services, Workers'-comp insurance |
| paychex.com | 100.0% | 551 | 1 | 4.5K | 62 | 120.3K | 31.2K | 194 | 6 | 85 | 17 | — | 368 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| adp.com | 100.0% | 808 | 1 | 27.7K | 73 | 704.5K | 45.6K | 715 | 48 | 52 | 26 | 26 | 248 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| coadvantage.com | 100.0% | 34 | 13 | 163 | 43 | 4.5K | 2.3K | 27 | 2 | 2 | — | — | 204 | Payroll / PEO services, Workers'-comp insurance |
| resourcingedge.com | 92.0% | 10 | 56 | 51 | 35 | 1.5K | 667 | 3 | — | — | — | — | 268 | HR consulting, Payroll / PEO services, Workers'-comp insurance |
| xcelhr.com | 56.0% | 15 | 18 | 43 | 27 | 1.3K | 630 | 43 | 4 | — | — | — | 80 | HR consulting, Payroll / PEO services, Workers'-comp insurance |
| rippling.com | 44.0% | 496 | 1 | 4.6K | 65 | 137.4K | 48.5K | 432 | 71 | 1.5K | 26 | — | 108 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| amplifypeo.com | 32.0% | — | — | 6 | 14 | 203 | 951 | 3 | — | — | — | — | — | Payroll / PEO services, Workers'-comp insurance |
| extensishr.com | 28.0% | 108 | 1 | 205 | 41 | 6.3K | 3.7K | 67 | — | — | — | — | 167 | HR consulting, Payroll / PEO services, Workers'-comp insurance |
| sequoia.com | 20.0% | 54 | 1 | 248 | 47 | 8.8K | 1.5K | 4 | — | — | — | — | 143 | Consumer wealth advisors / RIAs, HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
| prestigepeo.com | 20.0% | 52 | 2 | 75 | 28 | 2.1K | 1.2K | 14 | — | — | — | — | 140 | Payroll / PEO services, Workers'-comp insurance |
| questco.net | 16.0% | 38 | 4 | 68 | 30 | 2K | 1.8K | 5 | — | — | — | — | 116 | Payroll / PEO services, Workers'-comp insurance |
| engagepeo.com | 12.0% | 44 | 9 | 89 | 41 | 2.6K | 1.4K | — | — | — | — | — | 108 | Payroll / PEO services, Workers'-comp insurance |
| sequoiabenefits.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Payroll / PEO services, Workers'-comp insurance |
| amcheck.com | 8.0% | — | — | 22 | 15 | 713 | — | — | — | — | — | — | 196 | Workers'-comp insurance |
| extensisgroup.com | 8.0% | — | — | 27 | 26 | 839 | — | — | — | — | — | — | 83 | HR consulting, Payroll / PEO services, Workers'-comp insurance |
| abacuspay.com | 8.0% | 8 | 14 | 17 | 13 | 555 | 268 | 6 | — | — | 20 | — | 112 | Workers'-comp insurance |
| paylocity.com | 4.0% | 334 | 1 | 13.1K | 69 | 333.9K | 14.4K | 64 | 5 | 179 | — | — | 196 | HR/payroll software, Payroll / PEO services, Workers'-comp insurance |
| engagedpeo.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| gusto.com | 4.0% | 345 | 1 | 6.6K | 66 | 185.8K | 34.1K | 5.2K | 772 | 2.6K | 81 | 24 | 100 | HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Legal services for businesses, Payroll / PEO services, Workers'-comp insurance |
| sequoiapeo.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Payroll / PEO services, Workers'-comp insurance |
| peoplease.com | 4.0% | 14 | 53 | 24 | 24 | 539 | 44 | — | — | — | — | — | 76 | HR consulting, Staffing agencies, Workers'-comp insurance |
| amtrustfinancial.com | 4.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
Domains in Google search results for PEO Program Seeker queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Whether it is cannabis operations, recycling, niche manufacturing, specialized logistics, or another complex class, I need a provider that will actually consider my business fairly instead of declining me immediately or quoting terms that make no sense.
I want someone who understands emerging or hard-to-place risks, can explain what drives premium, and can help me build a path toward better rates as the business matures.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.539 | 29% | 34 | Dominant |
| PageRank | +0.499 | 24.9% | 34 | Dominant |
| HC | +0.318 | 10.1% | 34 | Dominant |
| Homepage Keywords | +0.303 | 9.2% | 34 | Dominant |
| Search Engine Appearances | +0.289 | 8.4% | 24 | Strong |
| Reddit Comments | +0.229 | 5.3% | 9 | Strong |
| Avg Search Engine RankLower rank = better | +0.208 | 4.3% | 24 | Strong |
| Best Search Engine RankLower rank = better | +0.154 | 2.4% | 24 | Confirmed |
| Common Crawl | +0.151 | 2.3% | 21 | Confirmed |
| Reddit Posts | +0.000 | 0% | 8 | Baseline |
How often AI recommended each domain when answering High-Risk Startup Founder queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| travelers.com | 100.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| thehartford.com | 96.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| biberk.com | 96.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| pieinsurance.com | 88.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| guard.com | 72.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| cerity.com | 52.0% | 65 | 1 | 301 | 33 | 8.8K | 721 | 234 | — | — | — | — | 124 | Workers'-comp insurance |
| icwgroup.com | 44.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| safetynational.com | 40.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| employers.com | 40.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| berkley.com | 24.0% | 36 | 4 | 239 | 49 | 6.1K | 1.9K | 24 | — | — | 9 | — | 116 | Workers'-comp insurance |
| cna.com | 20.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| sentry.com | 20.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| encova.com | 16.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| safeco.com | 12.0% | 39 | 6 | 5.8K | 59 | 55.9K | 2.1K | 40 | — | — | — | — | 84 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| rtspecialty.com | 12.0% | 21 | 3 | 290 | 50 | 5.1K | 224 | 136 | 1 | — | — | — | 84 | Workers'-comp insurance |
| insureon.com | 12.0% | 214 | 1 | 1.8K | 58 | 46.4K | 6.7K | 54 | — | — | 43 | 25 | 204 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| libertymutual.com | 8.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| nationwide.com | 8.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| coverwallet.com | 8.0% | — | — | 622 | 52 | 18.8K | 277 | 18 | — | — | — | — | 28 | Workers'-comp insurance |
| ncci.com | 8.0% | 36 | 7 | 1.2K | 55 | 32.8K | 2.5K | 19 | 2 | — | 48 | — | 39 | Workers'-comp insurance |
| benchmarkinsgrp.com | 8.0% | — | — | 0 | 0 | — | — | — | — | — | — | — | 40 | Workers'-comp insurance |
| summitconsultingllc.com | 4.0% | — | — | 4 | 2 | 43 | — | — | — | — | — | — | — | Workers'-comp insurance |
| suisan.com | 4.0% | — | — | 58 | 32 | 1.8K | — | — | — | — | — | — | 16 | Workers'-comp insurance |
| suisseglobal.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | 8 | Workers'-comp insurance |
Domains in Google search results for High-Risk Startup Founder queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Depending on the concept, our risks may include food service, retail, fitness, home services, or other hands-on work, so I want a provider that can support a distributed workforce without making every location solve the same problems independently.
My priorities are scalable service, clear reporting, strong claims management, and easy certificate access for landlords, vendors, and contract requirements.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | +0.664 | 44.2% | 14 | Dominant |
| HC | +0.428 | 18.3% | 49 | Dominant |
| Backlink Count | +0.417 | 17.4% | 49 | Dominant |
| Search Engine Appearances | +0.384 | 14.7% | 41 | Dominant |
| Best Search Engine RankLower rank = better | +0.377 | 14.2% | 41 | Dominant |
| PageRank | +0.341 | 11.6% | 49 | Dominant |
| Common Crawl | +0.187 | 3.5% | 40 | Confirmed |
| Wikidata | -0.158 | 2.5% | 5 | Confirmed |
| Homepage Keywords | -0.103 | 1.1% | 47 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.057 | 0.3% | 41 | Emerging |
| Reddit Comments | +0.006 | 0% | 13 | Baseline |
How often AI recommended each domain when answering Franchise Operations Leader queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| thehartford.com | 100.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| amtrustfinancial.com | 100.0% | 107 | 3 | 1.5K | 55 | 25.9K | 2.9K | 666 | 3 | — | 26 | 22 | 92 | Workers'-comp insurance |
| travelers.com | 92.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| sentry.com | 92.0% | 41 | 1 | 556 | 47 | 12.3K | 620 | 14 | 1 | — | 12 | — | 52 | Workers'-comp insurance |
| zurichna.com | 52.0% | 68 | 1 | 1.3K | 57 | 27.8K | 1.1K | 17 | 4 | 121 | 37 | — | 40 | Workers'-comp insurance |
| nationwide.com | 48.0% | 635 | 1 | 12K | 65 | 220.8K | 22.4K | 1.5K | 1 | 75 | 30 | 25 | 220 | Auto insurance, Collision-repair centers, Homeowners insurance, Life insurance, Renters insurance, Workers'-comp insurance |
| libertymutual.com | 44.0% | 835 | 1 | 6.2K | 63 | 113.1K | 12.3K | 374 | 32 | 659 | 29 | — | 80 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| marsh.com | 36.0% | 30 | 5 | 3.6K | 64 | 103.6K | 958 | 193 | — | — | 34 | — | 124 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| cna.com | 32.0% | 28 | 24 | 2K | 56 | 33.1K | 563 | 62 | — | 2 | 15 | — | 69 | Workers'-comp insurance |
| lockton.com | 28.0% | 54 | 3 | 1.3K | 56 | 40.8K | 184 | 52 | — | — | — | — | 32 | HR consulting, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| icwgroup.com | 28.0% | 44 | 2 | 356 | 40 | 5.1K | 463 | — | — | — | — | — | 88 | Workers'-comp insurance |
| biberk.com | 24.0% | 91 | 2 | 332 | 45 | 6.6K | 825 | 14 | 8 | 65 | — | — | 184 | Workers'-comp insurance |
| sedgwick.com | 24.0% | 30 | 1 | 1.1K | 56 | 31.2K | 705 | 133 | 16 | 363 | — | — | 42 | HR consulting, Workers'-comp insurance |
| ajg.com | 24.0% | 208 | 1 | 3.8K | 66 | 115.2K | 5K | 591 | — | — | 160 | — | 108 | Auto insurance, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| safetynational.com | 24.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| federatedinsurance.com | 16.0% | 9 | 28 | 419 | 48 | 11K | 211 | 37 | — | — | 23 | — | 28 | Workers'-comp insurance |
| chubb.com | 16.0% | 162 | 2 | 7.7K | 64 | 147.9K | 5.1K | 366 | 13 | 8 | 65 | — | 96 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| encova.com | 16.0% | 2 | 57 | 406 | 48 | 7.6K | 21 | 7 | — | — | — | — | 36 | Workers'-comp insurance |
| afgroup.com | 16.0% | 1 | 48 | 80 | 39 | 2.5K | 149 | — | — | 1 | 8 | — | 20 | Workers'-comp insurance |
| guard.com | 12.0% | 46 | 6 | 1.5K | 50 | 16.7K | 245 | 19 | — | — | 20 | — | 52 | Workers'-comp insurance |
| employers.com | 12.0% | 117 | 2 | 943 | 46 | 15.7K | 1K | 25 | — | — | — | — | 88 | Workers'-comp insurance |
| pieinsurance.com | 12.0% | 78 | 9 | 551 | 50 | 10.5K | 852 | 106 | — | 1 | — | — | 76 | Workers'-comp insurance |
| travellers.com | 8.0% | — | — | 3 | 4 | 38 | — | — | — | — | — | — | 40 | Workers'-comp insurance |
| alliant.com | 8.0% | 106 | 1 | 607 | 55 | 18.2K | 1.3K | 239 | 7 | — | — | — | 132 | HR consulting, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| gallagher.com | 8.0% | 5 | 9 | 836 | 52 | 20K | 144 | 48 | — | — | 26 | — | — | HR consulting, Insurance brokerages / benefits brokers, Workers'-comp insurance |
Domains in Google search results for Franchise Operations Leader queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
We have diverse employee groups, from office staff and maintenance crews to public works, transportation, parks, and sometimes first-response-related roles, so I need a provider or program that understands public sector complexity.
My priorities are long-term cost control, strong claims governance, compliance, and transparency for leadership, boards, and taxpayers.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| PageRank | +0.219 | 4.8% | 36 | Strong |
| Backlink Count | +0.187 | 3.5% | 36 | Confirmed |
| HC | +0.145 | 2.1% | 36 | Confirmed |
| Search Engine Appearances | +0.137 | 1.9% | 18 | Confirmed |
| Homepage Keywords | -0.129 | 1.7% | 32 | Confirmed |
| Common Crawl | -0.121 | 1.5% | 22 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.106 | 1.1% | 18 | Confirmed |
| Best Search Engine RankLower rank = better | +0.057 | 0.3% | 18 | Emerging |
How often AI recommended each domain when answering Public Entity Administrator queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sedgwick.com | 100.0% | 30 | 1 | 1.1K | 56 | 31.2K | 705 | 133 | 16 | 363 | — | — | 42 | HR consulting, Workers'-comp insurance |
| tristargroup.net | 100.0% | — | — | 25 | 28 | 700 | — | 3 | — | — | — | — | 52 | Workers'-comp insurance |
| gallagherbassett.com | 80.0% | 12 | 12 | 198 | 44 | 5.5K | 236 | 1 | — | — | — | — | 78 | Workers'-comp insurance |
| ccmsi.com | 72.0% | — | — | 61 | 33 | 2K | — | 16 | — | — | — | — | 26 | Workers'-comp insurance |
| travelers.com | 60.0% | 590 | 1 | 10.5K | 64 | 162.1K | 14.1K | 223 | — | — | 32 | — | 160 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| corvel.com | 56.0% | 20 | 5 | 303 | 42 | 7.6K | 353 | 29 | — | — | 23 | — | 40 | Workers'-comp insurance |
| safetynational.com | 56.0% | 1 | 22 | 152 | 49 | 4.6K | 48 | — | — | — | — | — | 64 | Workers'-comp insurance |
| publicrisk.com | 52.0% | — | — | 4 | 5 | 85 | — | — | — | — | — | — | 44 | Workers'-comp insurance |
| berkleyrisk.com | 48.0% | — | — | 24 | 21 | 415 | — | — | — | — | — | — | 36 | Workers'-comp insurance |
| pmagroup.com | 44.0% | — | — | 17 | 13 | 285 | — | 9 | — | — | — | — | — | Workers'-comp insurance |
| berkleypublicentity.com | 32.0% | — | — | 5 | 26 | 303 | — | — | — | — | — | — | 36 | Workers'-comp insurance |
| cannoncochran.com | 20.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| ajg.com | 20.0% | 208 | 1 | 3.8K | 66 | 115.2K | 5K | 591 | — | — | 160 | — | 108 | Auto insurance, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| thehartford.com | 20.0% | 500 | 1 | 9.5K | 63 | 181.3K | 13.8K | 215 | — | 18 | 42 | — | 180 | Auto insurance, Homeowners insurance, Renters insurance, Workers'-comp insurance |
| pmacompanies.com | 16.0% | 13 | 6 | 80 | 30 | 2.3K | 297 | 1 | — | — | — | — | 39 | Workers'-comp insurance |
| mcgriff.com | 16.0% | 6 | 14 | 290 | 45 | 9.5K | 243 | 79 | — | — | — | — | 56 | Insurance brokerages / benefits brokers, Workers'-comp insurance |
| perserisk.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| athensadmin.com | 12.0% | — | — | 28 | 21 | 673 | — | 2 | — | — | — | — | 88 | Workers'-comp insurance |
| pmagov.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| midwestemployers.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
| careworks.com | 8.0% | — | — | 35 | 31 | 1.2K | 148 | — | — | — | — | — | 60 | Workers'-comp insurance |
| alliant.com | 8.0% | 106 | 1 | 607 | 55 | 18.2K | 1.3K | 239 | 7 | — | — | — | 132 | HR consulting, Insurance brokerages / benefits brokers, Workers'-comp insurance |
| prismrisk.gov | 8.0% | 2 | 5 | 35 | 36 | 1.1K | 22 | — | — | — | — | — | 120 | Workers'-comp insurance |
| travellers.com | 8.0% | — | — | 3 | 4 | 38 | — | — | — | — | — | — | 40 | Workers'-comp insurance |
| pmacomp.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Workers'-comp insurance |
Domains in Google search results for Public Entity Administrator queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | statefarm.com | 30.5K | 385.1K | 35.0000 | 83.3% | |
| 2 | adp.com | 27.7K | 704.5K | 36.0000 | 83.9% | |
| 3 | paylocity.com | 13.1K | 333.9K | 34.0000 | 76.1% | |
| 4 | nationwide.com | 12K | 220.8K | 35.0000 | 81.2% | |
| 5 | travelers.com | 10.5K | 162.1K | 34.0000 | 95.2% | |
| 6 | thehartford.com | 9.5K | 181.3K | 27.0000 | 70.0% | |
| 7 | chubb.com | 7.7K | 147.9K | 35.0000 | 77.3% | |
| 8 | aon.com | 6.9K | 213.2K | 35.0000 | 62.7% | |
| 9 | gusto.com | 6.6K | 185.8K | 35.0000 | 77.6% | |
| 10 | libertymutual.com | 6.2K | 113.1K | 35.0000 | 83.9% | |
| 11 | safeco.com | 5.8K | 55.9K | 33.0000 | 49.0% | |
| 12 | rippling.com | 4.6K | 137.4K | 34.0000 | 82.0% | |
| 13 | paychex.com | 4.5K | 120.3K | 34.0000 | 88.7% | |
| 14 | farmers.com | 4.4K | 88.5K | 35.0000 | 62.5% | |
| 15 | ajg.com | 3.8K | 115.2K | 28.0000 | 72.4% | |
| 16 | marsh.com | 3.6K | 103.6K | 34.0000 | 87.1% | |
| 17 | aflac.com | 3.6K | 91.6K | 35.0000 | 46.0% | |
| 18 | aig.com | 3.2K | 68.5K | 34.0000 | 51.4% | |
| 19 | nextinsurance.com | 2.7K | 66.1K | 35.0000 | 92.2% | |
| 20 | hubinternational.com | 2.3K | 58.9K | 33.0000 | 64.7% | |
| 21 | insperity.com | 2.2K | 62.7K | 26.0000 | 85.8% | |
| 22 | cna.com | 2K | 33.1K | 33.0000 | 96.3% | |
| 23 | phly.com | 2K | 27.7K | 22.0000 | 41.6% | |
| 24 | hiscox.com | 2K | 45.8K | 26.0000 | 67.3% | |
| 25 | insureon.com | 1.8K | 46.4K | 26.0000 | 71.4% |