LLM Ranking Factors

Workers'-comp insurance

Backlink Count ρ=0.317
Domains
246
Personas
11
Top signal
Backlink Count
ρ = 0.317
Top LLM domain
travelers.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Workers'-comp insurance industry covers 246 domains in this dataset. The most LLM-recommended vendors include travelers.com and thehartford.com and amtrustfinancial.com.

Within this industry, the strongest predictor of LLM recommendations is Backlink Count (ρ=0.317, n=175 (vs. ρ=0.204 across all industries)). BL Authority follows as second-strongest (ρ=0.283).

amtrustfinancial.com, biberk.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, statefarm.com, adp.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

7 signals show a strong or dominant correlation within this category: Backlink Count (ρ=0.317), BL Authority (ρ=0.283), PageRank (ρ=0.276), BL Authority (Exp) (ρ=0.273), Search Engine Appearances (ρ=0.271), SE Outbound Links (ρ=0.246), HC (ρ=0.204).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Workers'-comp insurance

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 246 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Backlink Count+0.31710%175Dominant
BL Authority+0.2838%173Strong
PageRank+0.2767.6%175Strong
BL Authority (Exp)+0.2737.4%173Strong
Search Engine Appearances+0.2717.4%112Strong
SE Outbound Links+0.2466.1%128Strong
HC+0.2044.2%175Strong
Best Search Engine Rank+0.1973.9%112Confirmed
Wikidata-0.1903.6%12Confirmed
Reddit Posts+0.1763.1%35Confirmed
Common Crawl+0.0820.7%124Emerging
Wikipedia Citations-0.0810.7%36Emerging
Avg Search Engine Rank+0.0700.5%112Emerging
Reddit Comments-0.0010%37Baseline
Homepage Keywords+0.0000%161Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Workers'-comp insurance queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com86.5%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
thehartford.com81.8%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com78.9%6663262292
Workers'-comp insurance
biberk.com52.0%14865184
Workers'-comp insurance
sentry.com47.6%1411252
Workers'-comp insurance
encova.com35.3%736
Workers'-comp insurance
nationwide.com31.3%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
employers.com30.9%2588
Workers'-comp insurance
cna.com30.2%6221569
Workers'-comp insurance
libertymutual.com29.1%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
zurichna.com26.5%1741213740
Workers'-comp insurance
pieinsurance.com26.2%106176
Workers'-comp insurance
icwgroup.com26.2%88
Workers'-comp insurance
guard.com21.8%192052
Workers'-comp insurance
safetynational.com21.1%64
Workers'-comp insurance
accidentfund.com16.0%94108
Workers'-comp insurance
nextinsurance.com14.9%40222846
Workers'-comp insurance
sedgwick.com14.5%1331636342
HR consulting,
Workers'-comp insurance
cerity.com10.5%234124
Workers'-comp insurance
insperity.com9.1%79117100
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
trinet.com9.1%65114826168
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Legal services for businesses,
Payroll / PEO services,
Workers'-comp insurance
paychex.com9.1%19468517368
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
justworks.com9.1%17932148
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Legal services for businesses,
Payroll / PEO services,
Workers'-comp insurance
adp.com9.1%71548522626248
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
coadvantage.com9.1%2722204
Payroll / PEO services,
Workers'-comp insurance
Top search engine domains

Domains appearing most frequently in Google search results for Workers'-comp insurance queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Workers'-comp insurance businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
employers.com100.0%2588
Workers'-comp insurance
thehartford.com96.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
biberk.com96.0%14865184
Workers'-comp insurance
nextinsurance.com88.0%40222846
Workers'-comp insurance
pieinsurance.com64.0%106176
Workers'-comp insurance
nationwide.com60.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
libertymutual.com36.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
icwgroup.com32.0%88
Workers'-comp insurance
cna.com28.0%6221569
Workers'-comp insurance
hiscox.com28.0%47549552
Workers'-comp insurance
progressivecommercial.com24.0%1152
Workers'-comp insurance
encova.com20.0%736
Workers'-comp insurance
sentry.com20.0%1411252
Workers'-comp insurance
guard.com16.0%192052
Workers'-comp insurance
thimble.com16.0%415120
Workers'-comp insurance
statefundca.com12.0%40136
Workers'-comp insurance
safeco.com12.0%4084
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
insureon.com8.0%544325204
Insurance brokerages / benefits brokers,
Workers'-comp insurance
hartford.com4.0%2815318
Workers'-comp insurance
bi.berkshirehathaway.com4.0%
Workers'-comp insurance
theworkcompplace.com4.0%
Workers'-comp insurance
emcins.com4.0%348
Workers'-comp insurance
statefarm.com4.0%1.1K1860937784
Auto insurance,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
Top search engine domains — neutral

Domains in Google search results for neutral queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Small Contractor Owner Persona segment

39 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I run a small construction company with a tight crew, unpredictable job schedules, and constant pressure to keep overhead under control.
I need workers' comp coverage that is easy to understand, priced fairly, and designed for trades like roofing, framing, electrical, or general contracting.
My biggest concerns are keeping my team protected, meeting certificate requirements for bids and general contractors, and avoiding surprises at audit time.
Signal correlations — Small Contractor Owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts-0.45520.7%10Dominant
Backlink Count+0.36113%34Dominant
Search Engine Appearances+0.34812.1%26Dominant
PageRank+0.34111.7%34Dominant
HC+0.2446%34Strong
Best Search Engine RankLower rank = better+0.1943.8%26Confirmed
Homepage Keywords+0.1171.4%33Confirmed
Common Crawl+0.0920.9%26Emerging
Avg Search Engine RankLower rank = better+0.0690.5%26Emerging
Reddit Comments+0.0000%9Baseline
Top LLM-recommended domains — Small Contractor Owner

How often AI recommended each domain when answering Small Contractor Owner queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Small Contractor Owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
biberk.com100.0%14865184
Workers'-comp insurance
thehartford.com100.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
pieinsurance.com96.0%106176
Workers'-comp insurance
nextinsurance.com72.0%40222846
Workers'-comp insurance
nationwide.com68.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
guard.com52.0%192052
Workers'-comp insurance
employers.com48.0%2588
Workers'-comp insurance
cerity.com44.0%234124
Workers'-comp insurance
icwgroup.com32.0%88
Workers'-comp insurance
encova.com20.0%736
Workers'-comp insurance
sentry.com20.0%1411252
Workers'-comp insurance
cna.com16.0%6221569
Workers'-comp insurance
contractorschoiceagency.com12.0%43132
Workers'-comp insurance
safeco.com12.0%4084
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
emarkel.com8.0%32
Workers'-comp insurance
thimble.com8.0%415120
Workers'-comp insurance
attuneinsurance.com8.0%64
Workers'-comp insurance
hiscox.com8.0%47549552
Workers'-comp insurance
huckleberry.com4.0%147
Workers'-comp insurance
sencoverage.com4.0%
Workers'-comp insurance
commercialinsurance.net4.0%176144
Workers'-comp insurance
statefundca.com4.0%40136
Workers'-comp insurance
safesite.com4.0%
Workers'-comp insurance
Top search engine domains — Small Contractor Owner

Domains in Google search results for Small Contractor Owner queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Small Contractor Owner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Staffing Agency Executive Persona segment

59 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I lead a staffing company placing workers across light industrial, clerical, logistics, and sometimes higher-risk environments, so workers' comp is one of the most important and complex parts of my business model.
I need a partner that understands frequent onboarding, multiple job classifications, changing client sites, and how claims can quickly affect profitability.
My priorities are scalable underwriting, accurate payroll reporting, responsive claims management, and strong loss-control support that helps us reduce frequency and severity.
Signal correlations — Staffing Agency Executive

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.2405.8%34Strong
Backlink Count+0.2375.6%46Strong
PageRank+0.2184.8%46Strong
Search Engine Appearances+0.2084.3%34Strong
Reddit Posts+0.2024.1%12Strong
Avg Search Engine RankLower rank = better+0.1953.8%34Confirmed
Reddit Comments+0.1913.7%11Confirmed
HC+0.1442.1%46Confirmed
Homepage Keywords+0.0250.1%43Baseline
Common Crawl+0.0090%38Baseline
Top LLM-recommended domains — Staffing Agency Executive

How often AI recommended each domain when answering Staffing Agency Executive queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Staffing Agency Executive

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
thehartford.com100.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
libertymutual.com88.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
zurichna.com72.0%1741213740
Workers'-comp insurance
amtrustfinancial.com64.0%6663262292
Workers'-comp insurance
accidentfund.com56.0%94108
Workers'-comp insurance
amwins.com36.0%2280
Workers'-comp insurance
safetynational.com36.0%64
Workers'-comp insurance
sentry.com32.0%1411252
Workers'-comp insurance
oldrepublicinsurancegroup.com24.0%278
Workers'-comp insurance
brownandbrown.com20.0%152
Insurance brokerages / benefits brokers,
Workers'-comp insurance
usi.com20.0%20696
Insurance brokerages / benefits brokers,
Workers'-comp insurance
afgroup.com20.0%1820
Workers'-comp insurance
berkley.com20.0%249116
Workers'-comp insurance
worldinsurance.com16.0%69104
Insurance brokerages / benefits brokers,
Workers'-comp insurance
greatamericaninsurancegroup.com16.0%576
Workers'-comp insurance
ajg.com16.0%591160108
Auto insurance,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
sedgwick.com16.0%1331636342
HR consulting,
Workers'-comp insurance
cna.com16.0%6221569
Workers'-comp insurance
rtspecialty.com16.0%136184
Workers'-comp insurance
ewsrisk.com12.0%
Workers'-comp insurance
encova.com12.0%736
Workers'-comp insurance
pmagroup.com12.0%9
Workers'-comp insurance
worldwidefacilities.com8.0%
Workers'-comp insurance
ccmsi.com8.0%1626
Workers'-comp insurance
Top search engine domains — Staffing Agency Executive

Domains in Google search results for Staffing Agency Executive queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Staffing Agency Executive

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Restaurant Group CFO Persona segment

38 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I oversee finance for a multi-unit restaurant group, and I need workers' comp coverage that helps me manage cost across locations with very different staffing levels, payroll patterns, and injury exposure.
We deal with kitchen burns, slips, repetitive motion issues, delivery exposures, and high turnover, so I want a provider that understands hospitality operations rather than treating us like a generic retail account.
My priorities are consistent service across all locations, strong claims oversight, and tools that help us reduce losses through training and operational discipline.
Signal correlations — Restaurant Group CFO

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments-0.77059.3%9Dominant
Backlink Count+0.49024%36Dominant
Search Engine Appearances+0.45921%28Dominant
PageRank+0.40116.1%36Dominant
Best Search Engine RankLower rank = better+0.34612%28Dominant
Homepage Keywords+0.34011.5%34Dominant
HC+0.2767.6%36Strong
Reddit Posts+0.1733%11Confirmed
Common Crawl+0.1712.9%29Confirmed
Avg Search Engine RankLower rank = better+0.0380.1%28Baseline
Top LLM-recommended domains — Restaurant Group CFO

How often AI recommended each domain when answering Restaurant Group CFO queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Restaurant Group CFO

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
sentry.com100.0%1411252
Workers'-comp insurance
biberk.com96.0%14865184
Workers'-comp insurance
thehartford.com92.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
nationwide.com64.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
icwgroup.com48.0%88
Workers'-comp insurance
encova.com44.0%736
Workers'-comp insurance
employers.com44.0%2588
Workers'-comp insurance
cna.com40.0%6221569
Workers'-comp insurance
guard.com36.0%192052
Workers'-comp insurance
zurichna.com32.0%1741213740
Workers'-comp insurance
libertymutual.com32.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
accidentfund.com24.0%94108
Workers'-comp insurance
emarkel.com16.0%32
Workers'-comp insurance
afgroup.com12.0%1820
Workers'-comp insurance
hartford.com8.0%2815318
Workers'-comp insurance
berkley.com8.0%249116
Workers'-comp insurance
markel.com8.0%11064
Workers'-comp insurance
accucomp.net8.0%
Workers'-comp insurance
thezenith.com8.0%540
Workers'-comp insurance
safetynational.com8.0%64
Workers'-comp insurance
safeco.com8.0%4084
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
pieinsurance.com8.0%106176
Workers'-comp insurance
accuroom.com4.0%
Workers'-comp insurance
Top search engine domains — Restaurant Group CFO

Domains in Google search results for Restaurant Group CFO queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Restaurant Group CFO

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Trucking Fleet Manager Persona segment

45 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I manage a trucking and transportation operation, and I need workers' comp coverage built for the realities of drivers, dispatch staff, mechanics, loaders, and warehouse personnel.
My business is judged on margins, uptime, compliance, and claims performance, so I need a provider that understands transportation risk and can respond quickly when an injury happens.
I want expertise in multi-state exposures, owner-operator versus employee distinctions, return-to-work planning, and claims handling that accounts for the physical demands of commercial driving.
Signal correlations — Trucking Fleet Manager

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.42217.8%37Dominant
Reddit Posts+0.35712.7%10Dominant
PageRank+0.34612%37Dominant
Common Crawl+0.32810.8%30Dominant
Search Engine Appearances+0.2757.5%26Strong
Reddit Comments-0.1953.8%8Confirmed
HC+0.1883.5%37Confirmed
Best Search Engine RankLower rank = better+0.0830.7%26Emerging
Avg Search Engine RankLower rank = better-0.0630.4%26Emerging
Homepage Keywords-0.0530.3%37Emerging
Top LLM-recommended domains — Trucking Fleet Manager

How often AI recommended each domain when answering Trucking Fleet Manager queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Trucking Fleet Manager

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
thehartford.com100.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
encova.com92.0%736
Workers'-comp insurance
sentry.com84.0%1411252
Workers'-comp insurance
biberk.com68.0%14865184
Workers'-comp insurance
zurichna.com64.0%1741213740
Workers'-comp insurance
icwgroup.com48.0%88
Workers'-comp insurance
nationwide.com36.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
accidentfund.com36.0%94108
Workers'-comp insurance
guard.com32.0%192052
Workers'-comp insurance
safetynational.com28.0%64
Workers'-comp insurance
cna.com16.0%6221569
Workers'-comp insurance
libertymutual.com16.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
accucomp.net16.0%
Workers'-comp insurance
emarkel.com16.0%32
Workers'-comp insurance
emcins.com16.0%348
Workers'-comp insurance
oldrepublicinsurance.com8.0%
Workers'-comp insurance
federatedinsurance.com8.0%372328
Workers'-comp insurance
pmagroup.com8.0%9
Workers'-comp insurance
benchmarkadministrators.com8.0%40
Workers'-comp insurance
cerity.com8.0%234124
Workers'-comp insurance
summitcompanies.com4.0%2160
Workers'-comp insurance
benchmarkinsgroup.com4.0%
Workers'-comp insurance
wcf.com4.0%20
Workers'-comp insurance
Top search engine domains — Trucking Fleet Manager

Domains in Google search results for Trucking Fleet Manager queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Trucking Fleet Manager

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Manufacturing HR Director Persona segment

39 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am the HR leader for a manufacturing company, and workers' comp is central to how I support employees, manage compliance, and control employer cost.
Our environment includes machine operators, maintenance teams, warehouse staff, supervisors, and office employees, so I need a provider that understands varied class codes and the realities of industrial injury exposure.
I want strong claims handling, nurse case management when appropriate, and return-to-work support that helps injured employees recover while preserving productivity and morale.
Signal correlations — Manufacturing HR Director

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts+0.48123.1%12Dominant
Backlink Count+0.39615.7%36Dominant
Best Search Engine RankLower rank = better+0.39215.4%30Dominant
Reddit Comments-0.37113.8%8Dominant
PageRank+0.36513.3%36Dominant
HC+0.35512.6%36Dominant
Avg Search Engine RankLower rank = better+0.35312.5%30Dominant
Search Engine Appearances+0.35012.3%30Dominant
Common Crawl+0.2646.9%30Strong
Homepage Keywords+0.0840.7%36Emerging
Top LLM-recommended domains — Manufacturing HR Director

How often AI recommended each domain when answering Manufacturing HR Director queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Manufacturing HR Director

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
encova.com100.0%736
Workers'-comp insurance
thehartford.com96.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com96.0%6663262292
Workers'-comp insurance
sentry.com96.0%1411252
Workers'-comp insurance
libertymutual.com68.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
cna.com64.0%6221569
Workers'-comp insurance
zurichna.com56.0%1741213740
Workers'-comp insurance
nationwide.com48.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
accidentfund.com40.0%94108
Workers'-comp insurance
emcins.com40.0%348
Workers'-comp insurance
afgroup.com24.0%1820
Workers'-comp insurance
biberk.com24.0%14865184
Workers'-comp insurance
emarkel.com20.0%32
Workers'-comp insurance
chubb.com12.0%3661386596
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
employers.com12.0%2588
Workers'-comp insurance
hartford.com8.0%2815318
Workers'-comp insurance
pinnacol.com8.0%4268
Workers'-comp insurance
guard.com8.0%192052
Workers'-comp insurance
safetynational.com4.0%64
Workers'-comp insurance
memic.com4.0%64560
Workers'-comp insurance
acuity.com4.0%24164
Workers'-comp insurance
icwgroup.com4.0%88
Workers'-comp insurance
protectiveinsurance.com4.0%11120
Workers'-comp insurance
oldrepublicinsurancegroup.com4.0%278
Workers'-comp insurance
Top search engine domains — Manufacturing HR Director

Domains in Google search results for Manufacturing HR Director queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Manufacturing HR Director

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Healthcare Clinic Administrator Persona segment

39 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I manage operations for a healthcare clinic group, and I need workers' comp coverage that reflects the risks our staff actually face, including patient handling, slips and falls, sharps incidents, repetitive strain, and workplace violence concerns.
Our workforce includes clinicians, medical assistants, reception staff, billing teams, and support employees, so I want a provider that understands healthcare settings and can help us classify and manage exposures correctly.
I need dependable claims handling with sensitivity to employee wellbeing and privacy, because poor communication can damage morale and retention in a field where staffing is already difficult.
Signal correlations — Healthcare Clinic Administrator

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Avg Search Engine RankLower rank = better+0.47722.8%27Dominant
HC+0.45220.4%34Dominant
PageRank+0.38314.6%34Dominant
Backlink Count+0.37714.2%34Dominant
Best Search Engine RankLower rank = better+0.37514.1%27Dominant
Search Engine Appearances+0.37313.9%27Dominant
Reddit Posts+0.32410.5%13Dominant
Homepage Keywords+0.2345.5%34Strong
Reddit Comments-0.1281.6%9Confirmed
Common Crawl+0.1081.2%26Confirmed
Top LLM-recommended domains — Healthcare Clinic Administrator

How often AI recommended each domain when answering Healthcare Clinic Administrator queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Healthcare Clinic Administrator

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
thehartford.com100.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
cna.com100.0%6221569
Workers'-comp insurance
employers.com76.0%2588
Workers'-comp insurance
encova.com68.0%736
Workers'-comp insurance
biberk.com64.0%14865184
Workers'-comp insurance
sentry.com60.0%1411252
Workers'-comp insurance
icwgroup.com44.0%88
Workers'-comp insurance
safetynational.com36.0%64
Workers'-comp insurance
berkley.com28.0%249116
Workers'-comp insurance
libertymutual.com24.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
zurichna.com16.0%1741213740
Workers'-comp insurance
sedgwick.com16.0%1331636342
HR consulting,
Workers'-comp insurance
thezenith.com16.0%540
Workers'-comp insurance
pieinsurance.com16.0%106176
Workers'-comp insurance
accidentfund.com12.0%94108
Workers'-comp insurance
memic.com12.0%64560
Workers'-comp insurance
berkleysig.com12.0%152
Workers'-comp insurance
emarkel.com12.0%32
Workers'-comp insurance
biiberk.com8.0%
Workers'-comp insurance
pmagroup.com8.0%9
Workers'-comp insurance
accuquote.com8.0%11184
Life insurance,
Workers'-comp insurance
bi.berkshirehathawayspecialty.com4.0%
Workers'-comp insurance
careworks.com4.0%60
Workers'-comp insurance
Top search engine domains — Healthcare Clinic Administrator

Domains in Google search results for Healthcare Clinic Administrator queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Healthcare Clinic Administrator

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

PEO Program Seeker Persona segment

31 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I own a growing small business and am considering a professional employer organization because workers' comp has become difficult to manage on my own.
I need a solution that simplifies payroll, HR, benefits administration, and workers' comp together, especially if that helps me access better rates, more stable coverage, and stronger compliance support than I can get as a standalone employer.
My team is expanding, and I do not have internal specialists to navigate class codes, audits, claims reporting, and state requirements.
Signal correlations — PEO Program Seeker

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts-0.35012.2%9Dominant
Search Engine Appearances+0.32610.6%23Dominant
Reddit Comments-0.31810.1%12Dominant
PageRank+0.3089.5%27Dominant
Avg Search Engine RankLower rank = better-0.2938.6%23Strong
HC+0.2657%27Strong
Backlink Count+0.2456%27Strong
Common Crawl+0.1913.7%22Confirmed
Homepage Keywords+0.1351.8%25Confirmed
Wikidata-0.0510.3%5Emerging
Best Search Engine RankLower rank = better+0.0400.2%23Baseline
Top LLM-recommended domains — PEO Program Seeker

How often AI recommended each domain when answering PEO Program Seeker queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — PEO Program Seeker

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
insperity.com100.0%79117100
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
trinet.com100.0%65114826168
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Legal services for businesses,
Payroll / PEO services,
Workers'-comp insurance
justworks.com100.0%17932148
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Legal services for businesses,
Payroll / PEO services,
Workers'-comp insurance
paychex.com100.0%19468517368
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
adp.com100.0%71548522626248
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
coadvantage.com100.0%2722204
Payroll / PEO services,
Workers'-comp insurance
resourcingedge.com92.0%3268
HR consulting,
Payroll / PEO services,
Workers'-comp insurance
xcelhr.com56.0%43480
HR consulting,
Payroll / PEO services,
Workers'-comp insurance
rippling.com44.0%432711.5K26108
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
amplifypeo.com32.0%3
Payroll / PEO services,
Workers'-comp insurance
extensishr.com28.0%67167
HR consulting,
Payroll / PEO services,
Workers'-comp insurance
sequoia.com20.0%4143
Consumer wealth advisors / RIAs,
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
prestigepeo.com20.0%14140
Payroll / PEO services,
Workers'-comp insurance
questco.net16.0%5116
Payroll / PEO services,
Workers'-comp insurance
engagepeo.com12.0%108
Payroll / PEO services,
Workers'-comp insurance
sequoiabenefits.com8.0%
Payroll / PEO services,
Workers'-comp insurance
amcheck.com8.0%196
Workers'-comp insurance
extensisgroup.com8.0%83
HR consulting,
Payroll / PEO services,
Workers'-comp insurance
abacuspay.com8.0%620112
Workers'-comp insurance
paylocity.com4.0%645179196
HR/payroll software,
Payroll / PEO services,
Workers'-comp insurance
engagedpeo.com4.0%
Workers'-comp insurance
gusto.com4.0%5.2K7722.6K8124100
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Legal services for businesses,
Payroll / PEO services,
Workers'-comp insurance
sequoiapeo.com4.0%
Payroll / PEO services,
Workers'-comp insurance
peoplease.com4.0%76
HR consulting,
Staffing agencies,
Workers'-comp insurance
amtrustfinancial.com4.0%6663262292
Workers'-comp insurance
Top search engine domains — PEO Program Seeker

Domains in Google search results for PEO Program Seeker queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — PEO Program Seeker

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

High-Risk Startup Founder Persona segment

51 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am launching or scaling a business in a higher-risk category, and getting workers' comp is harder than I expected.
Whether it is cannabis operations, recycling, niche manufacturing, specialized logistics, or another complex class, I need a provider that will actually consider my business fairly instead of declining me immediately or quoting terms that make no sense.
I want someone who understands emerging or hard-to-place risks, can explain what drives premium, and can help me build a path toward better rates as the business matures.
Signal correlations — High-Risk Startup Founder

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.53929%34Dominant
PageRank+0.49924.9%34Dominant
HC+0.31810.1%34Dominant
Homepage Keywords+0.3039.2%34Dominant
Search Engine Appearances+0.2898.4%24Strong
Reddit Comments+0.2295.3%9Strong
Avg Search Engine RankLower rank = better+0.2084.3%24Strong
Best Search Engine RankLower rank = better+0.1542.4%24Confirmed
Common Crawl+0.1512.3%21Confirmed
Reddit Posts+0.0000%8Baseline
Top LLM-recommended domains — High-Risk Startup Founder

How often AI recommended each domain when answering High-Risk Startup Founder queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — High-Risk Startup Founder

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
travelers.com100.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
thehartford.com96.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
biberk.com96.0%14865184
Workers'-comp insurance
pieinsurance.com88.0%106176
Workers'-comp insurance
guard.com72.0%192052
Workers'-comp insurance
cerity.com52.0%234124
Workers'-comp insurance
icwgroup.com44.0%88
Workers'-comp insurance
safetynational.com40.0%64
Workers'-comp insurance
employers.com40.0%2588
Workers'-comp insurance
berkley.com24.0%249116
Workers'-comp insurance
cna.com20.0%6221569
Workers'-comp insurance
sentry.com20.0%1411252
Workers'-comp insurance
encova.com16.0%736
Workers'-comp insurance
safeco.com12.0%4084
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
rtspecialty.com12.0%136184
Workers'-comp insurance
insureon.com12.0%544325204
Insurance brokerages / benefits brokers,
Workers'-comp insurance
libertymutual.com8.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
nationwide.com8.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
coverwallet.com8.0%1828
Workers'-comp insurance
ncci.com8.0%1924839
Workers'-comp insurance
benchmarkinsgrp.com8.0%40
Workers'-comp insurance
summitconsultingllc.com4.0%
Workers'-comp insurance
suisan.com4.0%16
Workers'-comp insurance
suisseglobal.com4.0%8
Workers'-comp insurance
Top search engine domains — High-Risk Startup Founder

Domains in Google search results for High-Risk Startup Founder queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — High-Risk Startup Founder

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Franchise Operations Leader Persona segment

54 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I oversee operations for a franchise system or a large multi-unit franchisee, and I need workers' comp solutions that can bring consistency, cost control, and administrative simplicity across many locations.
Depending on the concept, our risks may include food service, retail, fitness, home services, or other hands-on work, so I want a provider that can support a distributed workforce without making every location solve the same problems independently.
My priorities are scalable service, clear reporting, strong claims management, and easy certificate access for landlords, vendors, and contract requirements.
Signal correlations — Franchise Operations Leader

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts+0.66444.2%14Dominant
HC+0.42818.3%49Dominant
Backlink Count+0.41717.4%49Dominant
Search Engine Appearances+0.38414.7%41Dominant
Best Search Engine RankLower rank = better+0.37714.2%41Dominant
PageRank+0.34111.6%49Dominant
Common Crawl+0.1873.5%40Confirmed
Wikidata-0.1582.5%5Confirmed
Homepage Keywords-0.1031.1%47Confirmed
Avg Search Engine RankLower rank = better+0.0570.3%41Emerging
Reddit Comments+0.0060%13Baseline
Top LLM-recommended domains — Franchise Operations Leader

How often AI recommended each domain when answering Franchise Operations Leader queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Franchise Operations Leader

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
thehartford.com100.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
amtrustfinancial.com100.0%6663262292
Workers'-comp insurance
travelers.com92.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
sentry.com92.0%1411252
Workers'-comp insurance
zurichna.com52.0%1741213740
Workers'-comp insurance
nationwide.com48.0%1.5K1753025220
Auto insurance,
Collision-repair centers,
Homeowners insurance,
Life insurance,
Renters insurance,
Workers'-comp insurance
libertymutual.com44.0%374326592980
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
marsh.com36.0%19334124
Insurance brokerages / benefits brokers,
Workers'-comp insurance
cna.com32.0%6221569
Workers'-comp insurance
lockton.com28.0%5232
HR consulting,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
icwgroup.com28.0%88
Workers'-comp insurance
biberk.com24.0%14865184
Workers'-comp insurance
sedgwick.com24.0%1331636342
HR consulting,
Workers'-comp insurance
ajg.com24.0%591160108
Auto insurance,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
safetynational.com24.0%64
Workers'-comp insurance
federatedinsurance.com16.0%372328
Workers'-comp insurance
chubb.com16.0%3661386596
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
encova.com16.0%736
Workers'-comp insurance
afgroup.com16.0%1820
Workers'-comp insurance
guard.com12.0%192052
Workers'-comp insurance
employers.com12.0%2588
Workers'-comp insurance
pieinsurance.com12.0%106176
Workers'-comp insurance
travellers.com8.0%40
Workers'-comp insurance
alliant.com8.0%2397132
HR consulting,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
gallagher.com8.0%4826
HR consulting,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
Top search engine domains — Franchise Operations Leader

Domains in Google search results for Franchise Operations Leader queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Franchise Operations Leader

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%

Public Entity Administrator Persona segment

55 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I help manage risk for a municipality, school district, or other public entity, and workers' comp is one of our most visible and politically sensitive responsibilities.
We have diverse employee groups, from office staff and maintenance crews to public works, transportation, parks, and sometimes first-response-related roles, so I need a provider or program that understands public sector complexity.
My priorities are long-term cost control, strong claims governance, compliance, and transparency for leadership, boards, and taxpayers.
Signal correlations — Public Entity Administrator

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.2194.8%36Strong
Backlink Count+0.1873.5%36Confirmed
HC+0.1452.1%36Confirmed
Search Engine Appearances+0.1371.9%18Confirmed
Homepage Keywords-0.1291.7%32Confirmed
Common Crawl-0.1211.5%22Confirmed
Avg Search Engine RankLower rank = better+0.1061.1%18Confirmed
Best Search Engine RankLower rank = better+0.0570.3%18Emerging
Top LLM-recommended domains — Public Entity Administrator

How often AI recommended each domain when answering Public Entity Administrator queries within Workers'-comp insurance. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Public Entity Administrator

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
sedgwick.com100.0%1331636342
HR consulting,
Workers'-comp insurance
tristargroup.net100.0%352
Workers'-comp insurance
gallagherbassett.com80.0%178
Workers'-comp insurance
ccmsi.com72.0%1626
Workers'-comp insurance
travelers.com60.0%22332160
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
corvel.com56.0%292340
Workers'-comp insurance
safetynational.com56.0%64
Workers'-comp insurance
publicrisk.com52.0%44
Workers'-comp insurance
berkleyrisk.com48.0%36
Workers'-comp insurance
pmagroup.com44.0%9
Workers'-comp insurance
berkleypublicentity.com32.0%36
Workers'-comp insurance
cannoncochran.com20.0%
Workers'-comp insurance
ajg.com20.0%591160108
Auto insurance,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
thehartford.com20.0%2151842180
Auto insurance,
Homeowners insurance,
Renters insurance,
Workers'-comp insurance
pmacompanies.com16.0%139
Workers'-comp insurance
mcgriff.com16.0%7956
Insurance brokerages / benefits brokers,
Workers'-comp insurance
perserisk.com12.0%
Workers'-comp insurance
athensadmin.com12.0%288
Workers'-comp insurance
pmagov.com12.0%
Workers'-comp insurance
midwestemployers.com12.0%
Workers'-comp insurance
careworks.com8.0%60
Workers'-comp insurance
alliant.com8.0%2397132
HR consulting,
Insurance brokerages / benefits brokers,
Workers'-comp insurance
prismrisk.gov8.0%120
Workers'-comp insurance
travellers.com8.0%40
Workers'-comp insurance
pmacomp.com4.0%
Workers'-comp insurance
Top search engine domains — Public Entity Administrator

Domains in Google search results for Public Entity Administrator queries within Workers'-comp insurance. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Public Entity Administrator

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1statefarm.com
72.0000
30.5K385.1K35.000083.3%
2adp.com
73.0000
27.7K704.5K36.000083.9%
3paylocity.com
69.0000
13.1K333.9K34.000076.1%
4nationwide.com
65.0000
12K220.8K35.000081.2%
5travelers.com
64.0000
10.5K162.1K34.000095.2%
6thehartford.com
63.0000
9.5K181.3K27.000070.0%
7chubb.com
64.0000
7.7K147.9K35.000077.3%
8aon.com
70.0000
6.9K213.2K35.000062.7%
9gusto.com
66.0000
6.6K185.8K35.000077.6%
10libertymutual.com
63.0000
6.2K113.1K35.000083.9%
11safeco.com
59.0000
5.8K55.9K33.000049.0%
12rippling.com
65.0000
4.6K137.4K34.000082.0%
13paychex.com
62.0000
4.5K120.3K34.000088.7%
14farmers.com
61.0000
4.4K88.5K35.000062.5%
15ajg.com
66.0000
3.8K115.2K28.000072.4%
16marsh.com
64.0000
3.6K103.6K34.000087.1%
17aflac.com
62.0000
3.6K91.6K35.000046.0%
18aig.com
66.0000
3.2K68.5K34.000051.4%
19nextinsurance.com
61.0000
2.7K66.1K35.000092.2%
20hubinternational.com
59.0000
2.3K58.9K33.000064.7%
21insperity.com
60.0000
2.2K62.7K26.000085.8%
22cna.com
56.0000
2K33.1K33.000096.3%
23phly.com
52.0000
2K27.7K22.000041.6%
24hiscox.com
59.0000
2K45.8K26.000067.3%
25insureon.com
58.0000
1.8K46.4K26.000071.4%