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AI Search Visibility: How & Why LLMs Rank You

Clarity & Direction for
AI Search Visibility
& SEO Campaigns

Large-scale correlation research built from over 403,000 LLM prompts and 150,000 search engine queries, across 100 industries and 1,100 buyer personas. Every result is cross-referenced against nearly 15 billion web pages, the entire history of Reddit, all of Wikipedia, and billions of links.

Just the signals that move the needle in your market.

signal_correlation.v1.report
Signalρ vs. LLM Score
SE Outbound Links
+0.331
Homepage Keywords
+0.204
Domain PageRank
+0.192
PageRank History
+0.183
Search Engine Appearances
+0.165
100
Industries
1,100
Buyer Personas
403k
LLM Prompts
150k+
Organic Searches
282B+
Links Analyzed
15B+
Web Pages Crawled
3B+
Reddit Submissions
26B+
Reddit Comments
25M+
Wikipedia Articles
120M+
Wikidata Entities
Models Sampled
Claude
Sonnet 5 Haiku 4.5
GPT
GPT-5.6 Sol GPT-5.5 GPT-5.6 Terra GPT-5.6 Luna GPT-5.4 Mini GPT-5.4 Nano GPT-4.1 Mini
Gemini
3.5 Flash
DeepSeek
V4 Pro V4 Flash
GLM
GLM 5.2
Interactive Preview

Explore the Nuances
of LLMs and AI Search

Every report ships as a structured, skimmable breakdown, not a wall of raw numbers. Click through a few of the views below.
ai_search_visibility.report — airlines

The top domains for the Airlines industry across four channels. Switch the model in the LLM and Fanout columns to see how each AI system's recommendations differ.

LLM Recommendations
Search Fanout
AI Overviews
Organic Search
llm_model_comparison.report — cruises

Compare how two AI models rank the same domains for the Cruises industry. Pick a model on each side; the rank slope shows where they agree and where they split.

ai_overview.report — hotel resorts

Domains Google's AI Overview cites inline in the visible answer, next to domains it references as supplemental research, for Hotel Resorts. A wide gap flags a source it leans on but rarely shows, or the reverse.

organic_search_visibility.report — consumer banking

Google vs. Bing, straight rank-weighted score, no per-engine weighting, for Consumer Banking.

top_keywords.report — fitness clubs

Keywords LLMs associate with Fitness Clubs, ranked by a weighted score. Toggle models on or off and watch the ranking recalculate.

Weighted Score
Live data from the AI Search Visibility & Ranking Factors Report
All-Industry Correlations

Which signals predict LLM recommendations?

Pooled Spearman correlation between each of 18 technical signals and LLM recommendation score, across every industry in the dataset.
Signal Group ρ (Spearman) n Tier
SE Outbound Links Search +0.331 11% 40,733 Dominant
Homepage Keywords Content +0.204 4.2% 41,494 Strong
Domain PageRank Backlinks +0.192 3.7% 97,628 Confirmed
PageRank History Backlinks +0.183 3.3% 98,546 Confirmed
Search Engine Appearances Search +0.165 2.7% 9,323 Confirmed
Common Crawl Web +0.165 2.7% 62,178 Confirmed
Host Harmonic Centrality Backlinks +0.164 2.7% 97,280 Confirmed
Domain Backlinks Backlinks +0.160 2.6% 74,885 Confirmed
Host PageRank Backlinks +0.156 2.4% 97,280 Confirmed
Harmonic Centrality History Backlinks +0.153 2.4% 98,546 Confirmed
Domain Harmonic Centrality Backlinks +0.151 2.3% 97,628 Confirmed
Wikidata Reference +0.151 2.3% 12,300 Confirmed
Host Backlinks Backlinks +0.150 2.2% 65,691 Confirmed
Best Search Engine Rank Search +0.148 2.2% 9,323 Confirmed
Reddit Comments Social +0.148 2.2% 48,298 Confirmed
Reddit Posts Social +0.128 1.6% 41,951 Confirmed
Avg Search Engine Rank Search +0.077 0.6% 9,323 Emerging
Wikipedia Citations Reference +0.055 0.3% 24,499 Emerging
Live data from the AI Search Visibility & Ranking Factors Report
100 Industries

Every industry has a different dominant signal.

Your industry's dominant signal is whatever your report is built around, and it isn't always what you'd guess.
Research Process

Eight independent data sources, cross-referenced.

Every industry report is built from the same pipeline: LLM sampling, then seven corroborating signal sources measured against every recommended domain.
LLM

Recommendation Sampling

1,100 buyer personas across 100 industries, run against 13 current models with over 403,000 prompts. Top recommended domains, search phrases, and on-page phrases captured per persona.

CC

Common Crawl: Web Content

Seven web crawls analyzed, December 2025 through June 2026: nearly 15 billion pages scanned for general web presence and crawlability of every recommended domain.

Re

Reddit: Community Signals

The entire history of Reddit, 2005 through mid-2026: 3.7 billion submissions and 26.6 billion comments scanned for domain mentions.

SE

Search Engines: SERP Signals

More than 150,000 organic searches across Google and Bing, up to 100 results captured per query. Appearances and rank position recorded for every domain.

W

Wikimedia: Reference Signals

Wikidata entity associations plus English Wikipedia citations and outbound links, cross-referenced against 25 million+ articles and 120 million+ entities.

BL

Web Graph: Backlink Authority

Every Common Crawl web graph release since 2017, 282 billion+ links analyzed. PageRank and Harmonic Centrality computed for every recommended domain.

SR

Search Results HTML: Outbound Links

Raw HTML downloaded for 3.67 million pages that appeared in the collected search results, and outbound links to every tracked domain extracted.

HP

On-Page Phrase Analysis

Homepage HTML downloaded for 176,000+ tracked domains, scored against industry and persona phrases weighted by placement as a content relevance signal.

Who This Is For

Data for teams too busy to build it in-house.

You know the market intelligence exists. You know it can be extracted and correlated. You just don't have the time, the team, or the crawl infrastructure to do it yourself.
01

In-House Marketing Teams

SEO, analytics, and competitive intelligence teams who need someone fluent in both marketing and engineering, able to take a data project from concept to deliverable without hand-holding.

  • SEO teams needing competitive or authority data
  • Brand teams monitoring AI and search presence
  • Analytics teams that need clean, structured datasets
  • Data teams without bandwidth for one-off projects
02

Agencies

Your client needs data and research you can't build in-house. I build it, you deliver it: clean handoff, no drama, and you set your own margin.

  • Client requests that don't justify a full-time hire
  • Complex data work outside your team's skill set
  • White-label delivery: your client, your relationship
  • Repeatable partnerships on ongoing client work
Working With Ben Wills

26+ years across marketing and engineering.

On the marketing side, I've directed teams of 70–80 people responsible for over 1,400 SEO client accounts, led international SEO campaigns across 30–40 countries, and served as the weekly point of contact for Fortune 500 accounts.

On the engineering side, I've built large-scale web scraping and indexing systems processing billions of records, written a marketing SaaS platform from scratch in pure C, and compiled the complete Common Crawl web graph history into queryable SQLite databases.

Marketing Experience
  • Directed 70–80 person team across 1,400+ SEO accounts
  • Led international SEO campaigns (30–40 countries)
  • Weekly point person for Fortune 500 accounts
  • VP of Operations: $0 to $140K+/month in 9 months
  • SEO & PPC for SMBs, agencies, and enterprise
Engineering Experience
  • Large-scale web scraping & indexing systems
  • HTML parsing and analysis (10B+ records)
  • Common Crawl parsing & extraction at scale
  • Custom database design (SQLite, key-value, sharded)
  • Built a scraper in pure C, 400M+ URLs/day
  • Firmware development (ESP32, PIC32, custom protocols)
Pricing

Pick 3 industries, 10, or unlock all 100.

Quarterly access to every report for the industries you choose. Swap your picks each renewal.
Founders launch: coupon FOUNDERS25 takes 25% off every tier, and that rate stays locked for the life of your subscription.

Valid only through Friday, July 31st, 5 PM Pacific.
3 Industries
Full report access for any 3 industries you choose.
Founders rate: 25% off for life
$374.25 $499 / quarter
  • Any 3 of the 100 industry reports
  • LLM, search, backlink & Reddit signals
  • Swap your picks each renewal
  • Founders rate locked while subscribed
Get 3 Industries
All 100 Industries
Every industry we cover, fully unlocked.
Founders rate: 25% off for life
$2,624.25 $3,499 / quarter
  • All 100 industry reports
  • Every signal, every methodology
  • Nothing to pick, everything unlocked
  • Founders rate locked while subscribed
Get All 100
How It Works

Need a custom project?

Every project starts with a conversation about the business objective, not a requirements document.
01

Scope the Objective

We talk through what you're trying to accomplish, not a feature list. I define exactly what you'll receive.

02

Fixed-Price Quote

No hourly billing surprises, no scope creep. You know what you're getting and what it costs before anything starts.

03

Build & Deliver

Delivered in your preferred format (CSV, JSON, Excel, SQLite): clean, documented, ready to plug into your workflows.

04

Revisions Included

Once you see the data, you'll want it differently. That's expected; iteration is priced in from the start.

Discuss a Custom Project
Custom Data Projects

What I build for teams.

Every project is different; here's the kind of work that comes through the door most often, on top of the standard industry reports.
CC

Common Crawl Extraction

Parse and analyze pages across Common Crawl releases at scale: structured data from HTML, URLs, tags, and page elements across billions of records.

SE

SERP Analysis & Opportunity Mining

Hundreds of thousands of search queries, every ranked URL analyzed. Contact info, partnership opportunities, and competitive gaps, extracted and structured.

CI

Competitive Intelligence

Track competitors across web properties, search results, and market signals. Build a database your team can search and act on immediately.

BR

Brand & Reputation Monitoring

Monitor search results, news, RSS feeds, and web mentions for brand terms, product names, executives, and competitors, near real-time.

LP

Lead & Partnership Databases

Searchable databases of sponsorship opportunities, link prospects, and outreach targets, nationwide or by specific location.

WS

Large-Scale Web Scraping

Phone numbers, emails, social accounts, and named entities: extracted, validated, and delivered in your preferred format.

FAQ

Frequently asked questions about reports and consulting.

Industry Reports

How often is the data updated?

Reports run on a quarterly subscription, but the underlying data itself refreshes roughly every two weeks, sometimes faster, sometimes a little slower, as new backlink, Common Crawl, Reddit, and other source data becomes available.

Can I cancel my subscription?

Yes, cancel anytime. You'll keep access through the end of the period you've already paid for.

Custom Projects & Consulting

What format do you deliver data in?

Whatever works for your team: CSV, JSON, Excel, or SQLite, with field-level documentation and schema definitions. Web graph databases are delivered as SQLite.

How does pricing work for custom projects?

Almost always fixed price. I scope the project, define clear deliverables, and quote a number before work begins. In-scope revisions are included.

How long does a typical project take?

It depends entirely on the project. Some are a few weeks, some are longer; you'll get a realistic timeline during the scoping conversation.

What if I need changes after delivery?

That's expected. Once people see their data, they almost always want adjustments. Iterations are baked into every project from the start.

Discuss your project.

Let me know what you're working on and we'll set up a time to talk: an industry report, a custom dataset, or both.

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