OA9OppAlertsFrom Ben Wills
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If Ahrefs is Link Prospecting for SEO... OppAlerts is Link Prospecting for AI.

In the largest study of it's kind, I showed
that relevant backlinks and mentions are the
#1 ranking factor for AI search visibility.

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SEO and AI score links differently, shown with link prospects of the sample Hotels campaign. SEO, High-PR links: pages on helpx.adobe.com, blogs.bing.com and help.imdb.com, with a domain PR of 80, 68 and 64 and a similarity to the business of 17.4 to 21.1 percent. Goal: rank in Google for the keyword best hotel booking site. AI/LLM visibility, Relevant links and mentions: pages on jasminedirectory.com, hotelier.cloud and kesq.com, 58.4 to 70.8 percent similar to the business, with a domain PR of 13 to 28. Goal: be named in AI answers for the ChatGPT prompt what are the best hotel booking sites. SEO and AI score links differently, shown with link prospects of the sample Hotels campaign. SEO, High-PR links: pages on helpx.adobe.com, blogs.bing.com and help.imdb.com, with a domain PR of 80, 68 and 64 and a similarity to the business of 17.4 to 21.1 percent. Goal: rank in Google for the keyword best hotel booking site. AI/LLM visibility, Relevant links and mentions: pages on jasminedirectory.com, hotelier.cloud and kesq.com, 58.4 to 70.8 percent similar to the business, with a domain PR of 13 to 28. Goal: be named in AI answers for the ChatGPT prompt what are the best hotel booking sites.

Two Prospect Databases.
New Opportunities Every Hour.

Find link opportunities and monitor mentions of your brand and competitors.

Link Prospect Index: -

OppAlerts analyzes around 50 million pages a day, selecting the top 1% and adding 500,000 of the top prospects to its database.

Requirements include clear indicators of link prospects (eg: guest posts, sponshorships, etc), PageRank, and more.

There are over 100 million link prospects in the Prospects Index, with 500,000 new prospects added each day.

News Index for Monitoring: -

Follow mentions of your brand, products, and competitors across over 100,000 news sources, 20 million blogs, and 4 million podcasts.

News monitoring is constant, with the most frequently-updated feeds being checked every three hours.

The News Index is also monitored for brand/competitor mentions, as well as other opportunities for links.

Two Prospect Databases, New Opportunities Every Day. One result from each database for the sample Hotels campaign. Prospects Index, one of 500,000 new prospects a day: Guest Post: New Research Highlights Hotel Booking Path to Purchase, on blog.cmbinfo.com, type Guest Posts, 55.4% similar, domain PR 29. 01, a clear sign of a link prospect: the page takes guest posts. 02, close to your business: 55.4% similar to the Hotels campaign. 03, PageRank: how strong the site is. News Index, busiest feeds checked every 3 hours: Park Hyatt Corporate Code vs Hyatt Privé: Which Is Better?, on milepro.com, 2026-10-18, type Comparison Pages, 45.6% similar, domain PR 11. 01, new in the news: from news sites, blogs and podcasts. 02, mentions a competitor: Hyatt, in the title. 03, close to your business: 45.6% similar to the Hotels campaign. Two Prospect Databases, New Opportunities Every Day. One result from each database for the sample Hotels campaign. Prospects Index, one of 500,000 new prospects a day: Guest Post: New Research Highlights Hotel Booking Path to Purchase, on blog.cmbinfo.com, type Guest Posts, 55.4% similar, domain PR 29. 01, a clear sign of a link prospect: the page takes guest posts. 02, close to your business: 55.4% similar to the Hotels campaign. 03, PageRank: how strong the site is. News Index, busiest feeds checked every 3 hours: Park Hyatt Corporate Code vs Hyatt Privé: Which Is Better?, on milepro.com, 2026-10-18, type Comparison Pages, 45.6% similar, domain PR 11. 01, new in the news: from news sites, blogs and podcasts. 02, mentions a competitor: Hyatt, in the title. 03, close to your business: 45.6% similar to the Hotels campaign.
Two DatabasesWhere the Opportunities Come From
Search the Prospect Index by Meaning. Each result shows how similar it is, its PageRank and its links out. Prospect Index results in the web app for the similarity text hotel loyalty program changes and award chart devaluation: first, Why 2019 Is the Year of Hotel Award Chart Devaluations, on thepointsguy.com, 67.8% similar, with host and domain PageRank and the links out of the article. Search the Prospect Index by Meaning. Each result shows how similar it is, its PageRank and its links out. Prospect Index results in the web app for the similarity text hotel loyalty program changes and award chart devaluation: first, Why 2019 Is the Year of Hotel Award Chart Devaluations, on thepointsguy.com, 67.8% similar, with host and domain PageRank and the links out of the article.
Prospect IndexSearch Results in the Web App
Search the News Index by Meaning. Each article shows its date, how similar it is and its PageRank. News Index results in the web app for the similarity text hotel loyalty program changes and award chart devaluation: first, Award Chart Devaluations: How to Spot Them Coming Before They Cost You Thousands of Points, on airlinetraveler.com, 2026-09-19, 69.2% similar. Search the News Index by Meaning. Each article shows its date, how similar it is and its PageRank. News Index results in the web app for the similarity text hotel loyalty program changes and award chart devaluation: first, Award Chart Devaluations: How to Spot Them Coming Before They Cost You Thousands of Points, on airlinetraveler.com, 2026-09-19, 69.2% similar.
News IndexSearch Results in the Web App

What Makes OppAlerts the Link Prospecting Tool for AI? Vectors.

More than anything else, the relevance of your links and mentions matters for AI visibility.

AI and LLMs are Built on Vectors

AI uses vectors to connect a customer's question with information about your business.

A Vector for Your Business

When you set up a campaign, OppAlerts creates a vector that represents your business.

Relevant Links for AI Visibility

That vector lets OppAlerts find relevant link prospects. It's different from keywords in search engines, but is exactly what's needed to improve your visibility in AI/LLMs.

Keywords Match Words. Vectors Match Meaning. Two overlapping circles of pages for the sample Hotels campaign. Left circle, keywords for SEO: titles with the word hotel. Right circle, vectors for AI: pages close in meaning to the business. Only in the left circle: a podcast about real estate sales on shows.acast.com, 26.5% similar; the Wikipedia page of the song Hotel California; and a student project on einhorn.cornell.edu, 25.2% similar. In both: hotel listings and hotel amenities, 70.8 and 65.7% similar. Only in the right circle: lodging, accommodations and hospitality brands, 58.7 to 67.0% similar, without the word hotel. Keywords Match Words. Vectors Match Meaning. Two overlapping circles of pages for the sample Hotels campaign. Left circle, keywords for SEO: titles with the word hotel. Right circle, vectors for AI: pages close in meaning to the business. Only in the left circle: a podcast about real estate sales on shows.acast.com, 26.5% similar; the Wikipedia page of the song Hotel California; and a student project on einhorn.cornell.edu, 25.2% similar. In both: hotel listings and hotel amenities, 70.8 and 65.7% similar. Only in the right circle: lodging, accommodations and hospitality brands, 58.7 to 67.0% similar, without the word hotel.
Words or MeaningTwo Overlapping Circles
Describe Your Business Once. OppAlerts creates a vector from this description. The campaign settings of the sample Hotels campaign: the campaign label Hotels, the industry Hotels and a description of the business in 10 to 150 words. Describe Your Business Once. OppAlerts creates a vector from this description. The campaign settings of the sample Hotels campaign: the campaign label Hotels, the industry Hotels and a description of the business in 10 to 150 words.
Your CampaignThe Sample Hotels Campaign
Every Prospect Has a Similarity Score. Set a minimum similarity to keep only the pages close to your business. Sponsorship package prospects for the Hotels campaign under a search form with a minimum similarity filter; the first, Become a Sponsor on top50boutiquehotels.com, is 40.2% similar with a type score of 100. Every Prospect Has a Similarity Score. Set a minimum similarity to keep only the pages close to your business. Sponsorship package prospects for the Hotels campaign under a search form with a minimum similarity filter; the first, Become a Sponsor on top50boutiquehotels.com, is 40.2% similar with a type score of 100.
Similarity ScoresEach Prospect With Its Similarity

Choose the Opportunities That Fit Your Business

Similarity/Relevance is the starting point. Next, decide which opportunities you want to pursue.

Filter by the type of opportunity

Choose from nearly 100 types, including guest posts, sponsorships, professional associations, conferences, and product reviews.

You can go straight to the kinds of opportunities you want for your campaign.

Check the site's authority over time

Use PageRank to filter for link authority. Use PageRank over Time to see how established that authority is.

A temporary spike in backlinks can make a site look more authoritative than its history suggests. OppAlerts helps you check that history before you pursue a link.

Monitor specific mentions and links

Search titles, body text, and URLs to track your brand, products, or competitors. You can also filter by followed or unfollowed outbound links.

Combine these searches with relevance filtering to keep your monitoring focused on your industry.

Then filter for the opportunities you want. The Prospect Index search form, with three numbered groups of fields. 01, opportunity type: a list of types with Guest Posts picked. 02, PageRank over Time: two PageRank histories, one steady and one with a short spike. 03, mentions and links: the brand links, competitor links and links out of a result, with counts for follow, nofollow, sponsored and UGC links. Then filter for the opportunities you want. The Prospect Index search form, with three numbered groups of fields. 01, opportunity type: a list of types with Guest Posts picked. 02, PageRank over Time: two PageRank histories, one steady and one with a short spike. 03, mentions and links: the brand links, competitor links and links out of a result, with counts for follow, nofollow, sponsored and UGC links.
Three FiltersType, PageRank over Time, Links
79 Opportunity Types and 18 Content Types. The opportunity types of the app under their 15 groups, from Advertising to Sponsorship, with Guest Posts picked in the Content group, and the 18 content types, from Academic Journals to White Papers and Ebooks. 79 Opportunity Types and 18 Content Types. The opportunity types of the app under their 15 groups, from Advertising to Sponsorship, with Guest Posts picked in the Content group, and the 18 content types, from Academic Journals to White Papers and Ebooks.
Opportunity TypesEvery Type, by Group
PageRank over Time. Domain and host PageRank of hilton.com, one score per month since 2017. Domain PageRank 57 and host PageRank 55 in 2026-09, with a chart of each score month by month from 2017-07. PageRank over Time. Domain and host PageRank of hilton.com, one score per month since 2017. Domain PageRank 57 and host PageRank 55 in 2026-09, with a chart of each score month by month from 2017-07.
PageRank over Timehilton.com, Month by Month
Filter by Links Out. Count followed, nofollow, sponsored and UGC links in each part of the page. The search form: body query, title query, PageRank filters, and counts of followed, nofollow, sponsored and UGC outbound links in the article, the navigation and the UGC section. Filter by Links Out. Count followed, nofollow, sponsored and UGC links in each part of the page. The search form: body query, title query, PageRank filters, and counts of followed, nofollow, sponsored and UGC outbound links in the article, the navigation and the UGC section.
Link FiltersText and Outbound Link Filters

Monitor Your Brand and Competitors. Find Your Link Gaps.

See who links to and mentions you and your competitors. Find opportunities where your competitors have links that you should pursue.

Track New Links and Mentions

See new links to your business and your competitors, plus brand mentions with or without a backlink. Your dashboard tracks the daily counts from both databases.

Find Your Link Gaps

Find pages that link to your competitors but not to you. Each result shows its relevance, PageRank, and competitor links, so you can decide where to focus your outreach.

Prioritize Relevance, First

A site can link to several competitors and still be a poor fit for your business. Use relevance alongside PageRank to choose prospects that can help your AI visibility.

Hilton Isn't Listed Here and Probably Wants to Be. One result from the Brand Link Gap list of the Hotels campaign for 2026-10-28: 100 found, window 10-27 09:00 to 10-28 09:00 UTC. The page Hawaii's Best Beach Resorts: Our Top Picks Across Every Island | Beach, on beach.com, with a relevance of 3,566. Brand links: none, so no link to hilton.com. Competitor links: fourseasons.com, hyatt.com and marriott.com. Hilton Isn't Listed Here and Probably Wants to Be. One result from the Brand Link Gap list of the Hotels campaign for 2026-10-28: 100 found, window 10-27 09:00 to 10-28 09:00 UTC. The page Hawaii's Best Beach Resorts: Our Top Picks Across Every Island | Beach, on beach.com, with a relevance of 3,566. Brand links: none, so no link to hilton.com. Competitor links: fourseasons.com, hyatt.com and marriott.com.
Link GapA Page That Links to Three Competitors, but Not hilton.com
Brand and Competitor Counts, Every Day. Link gaps, brand links, brand mentions and unlinked mentions, in both indexes. The campaign dashboard of the sample Hotels campaign: opportunities found each day from 10-07 to 10-20, one row for the News Index and one for the Prospect Index, for Brand Link Gap, Brand Links, Brand Mentions, Brand Unlinked Mentions and Competitor Links. Brand and Competitor Counts, Every Day. Link gaps, brand links, brand mentions and unlinked mentions, in both indexes. The campaign dashboard of the sample Hotels campaign: opportunities found each day from 10-07 to 10-20, one row for the News Index and one for the Prospect Index, for Brand Link Gap, Brand Links, Brand Mentions, Brand Unlinked Mentions and Competitor Links.
Daily CountsNew Brand Links, Mentions, and Link Gaps Each Day
Compare PageRank With Your Competitors. hilton.com and four competitors, one score per month. Domain PageRank history on the campaign dashboard, from 2017-07, for hilton.com, agoda.com, fourseasons.com, hyatt.com and marriott.com. Compare PageRank With Your Competitors. hilton.com and four competitors, one score per month. Domain PageRank history on the campaign dashboard, from 2017-07, for hilton.com, agoda.com, fourseasons.com, hyatt.com and marriott.com.
Competitor PageRankCompare Monthly PageRank for hilton.com and Four Competitors
Find Your Link Gap. Pages that link to a competitor and not to you, filtered by link section, date, link type and PageRank. The search form of the Find Your Link Gap page: link in the article, the navigation or the comments; published in the last 7 days; followed, nofollow, sponsored and UGC links; sites to exclude; a minimum domain PageRank and PRoT. Under it, the Prospect Index list, 98 results in the last 7 days, starting with Hawaii's Best Beach Resorts: Our Top Picks Across Every Island | Beach, on beach.com, with a relevance of 3,566. Find Your Link Gap. Pages that link to a competitor and not to you, filtered by link section, date, link type and PageRank. The search form of the Find Your Link Gap page: link in the article, the navigation or the comments; published in the last 7 days; followed, nofollow, sponsored and UGC links; sites to exclude; a minimum domain PageRank and PRoT. Under it, the Prospect Index list, 98 results in the last 7 days, starting with Hawaii's Best Beach Resorts: Our Top Picks Across Every Island | Beach, on beach.com, with a relevance of 3,566.
Link Gap SearchFind Pages That Link to Competitors but Not to You
Link Gaps by Site, Like Other Backlink Tools. Backlinks DB is a third database: backlinks by site. It finds sites that link to several of your competitors, the way many backlink tools do, so you need no other service for it. The results are far less relevant than the pages Brand Link Gap finds. The Backlinks DB: Link Gap page: sites to find linkers for agoda.com, fourseasons.com, hyatt.com and marriott.com, sites to exclude hilton.com, then Links to 4 of the 4 sites, sorted by PageRank: trendmicro.com 51, over-blog.com 50, biglobe.ne.jp 50, builtin.com 49, afp.com 47, vocus.cc 44 and shopee.com.my 43. Link Gaps by Site, Like Other Backlink Tools. Backlinks DB is a third database: backlinks by site. It finds sites that link to several of your competitors, the way many backlink tools do, so you need no other service for it. The results are far less relevant than the pages Brand Link Gap finds. The Backlinks DB: Link Gap page: sites to find linkers for agoda.com, fourseasons.com, hyatt.com and marriott.com, sites to exclude hilton.com, then Links to 4 of the 4 sites, sorted by PageRank: trendmicro.com 51, over-blog.com 50, biglobe.ne.jp 50, builtin.com 49, afp.com 47, vocus.cc 44 and shopee.com.my 43.
Backlinks DBFind Sites That Link to Several Competitors

Set Up Your Campaign. OppAlerts Keeps Working.

Once your filters are set, OppAlerts finds new prospects and mentions that match, every day.

Daily Email Alerts

Get daily email alerts with new opportunities and mentions.

The Web App

Search and review results in the web app.

MCP Access

Connect through MCP to bring OppAlerts into your own workflows with tools like Claude Code or Codex.

OppAlerts does the prospecting and monitoring. You do the personalized outreach.

OppAlerts keeps working for you, every hour of every day. A sample daily email for Monday, October 19, 2026, on top of the emails of the two days before: 12 new opportunities in the last day, with News and Prospects counts for Brand Mentions, Guest Posts and Competitor Links. Callouts: every day a new email; new prospects and mentions that match your filters; from both databases. Also the web app, to search and review, and MCP, connected, for Claude Code or Codex. OppAlerts keeps working for you, every hour of every day. A sample daily email for Monday, October 19, 2026, on top of the emails of the two days before: 12 new opportunities in the last day, with News and Prospects counts for Brand Mentions, Guest Posts and Competitor Links. Callouts: every day a new email; new prospects and mentions that match your filters; from both databases. Also the web app, to search and review, and MCP, connected, for Claude Code or Codex.
Every DayThe Daily Email, the Web App and MCP
Two terminal windows side by side, Claude Code and Codex. In each, the /mcp command shows the oppalerts MCP server as connected, with a list of its tools: news_search, news_similar_to_id, news_brand_mentions, news_unlinked_brand_mentions, news_brand_link_gap, prospects_search, prospects_similar_to_id, prospects_by_opportunity_type, backlinks_site, linkgraph_history, siteinfo_site and campaigns_saved_opportunities. Two terminal windows side by side, Claude Code and Codex. In each, the /mcp command shows the oppalerts MCP server as connected, with a list of its tools: news_search, news_similar_to_id, news_brand_mentions, news_unlinked_brand_mentions, news_brand_link_gap, prospects_search, prospects_similar_to_id, prospects_by_opportunity_type, backlinks_site, linkgraph_history, siteinfo_site and campaigns_saved_opportunities.
MCP ToolsClaude Code and Codex
The Campaign Dashboard. Opportunities found each day, in the News Index and the Prospect Index. The dashboard of the sample Hotels campaign in the web app: opportunities found each day for the last 14 days, one row for the News Index and one for the Prospect Index. The Campaign Dashboard. Opportunities found each day, in the News Index and the Prospect Index. The dashboard of the sample Hotels campaign in the web app: opportunities found each day for the last 14 days, one row for the News Index and one for the Prospect Index.
Campaign DashboardOpportunities Found, by Day
One Email Every Morning. New mentions and opportunities for each campaign. A sample daily email for a hotel campaign: 12 new opportunities in the last day, with counts from the News Index and the Prospect Index for brand mentions, guest posts and competitor links. One Email Every Morning. New mentions and opportunities for each campaign. A sample daily email for a hotel campaign: 12 new opportunities in the last day, with counts from the News Index and the Prospect Index for brand mentions, guest posts and competitor links.
Daily EmailA Sample Daily Email

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25% offSign up by November 13, 2026 and keep your beta price for as long as you remain a customer.

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The three OppAlerts plans and what each one includes
Feature OppAlerts 250 OppAlerts 500 OppAlerts 1000 OppAlerts 1000
A business with a few brands or markets. An agency or a team with several clients. An agency managing campaigns across many clients. prepaid through 2027
Beta price through Nov. 13 Beta price through Nov. 13 Beta price through Nov. 13 Limited to the first 10 customers
$247 $497 $997 $13,898
$185 $372 $747 $6,000
a month a month a month once, then $500 a month from Jan. 1, 2028
Start your trial now Start your trial now Start your trial now Start Now
Campaigns and team
Active campaignsGive each brand or client its own campaign. Archive one when you need room for another. 3 10 30 30
Team membersGive each team member a separate login to work in your campaigns. 1 5 15 15
Tracking, every week
ChatGPT prompts10 for each campaign. 30 100 300 300
Google keywords plus AI Overviews10 for each campaign. 30 100 300 300
Daily limits via web, MCP and API
Index searchesCalls per day, shared between news and prospect searches. 300 1,000 3,000 3,000
Every other toolCalls per day for each tool, including backlinks, AI answers, tracking and site data. 300 1,000 3,000 3,000

Website, MCP and API calls share the same daily limits, which reset at 4:00 a.m. New York time. Tracked prompts and keywords run Sunday night, so your results are ready Monday morning.

Every plan includes

  • Morning emailNew mentions and opportunities for each campaign, in one email every morning.
  • Brand and unlinked mentionsIn news, blogs, podcasts and the prospect index.
  • Competitor mentions and link gapsSites that write about or link to a competitor and not to you.
  • 79 opportunity types and 18 content typesGuest posts, sponsorships, conferences, podcast guests, awards, directories and more.
  • Semantic relevance filterFilter content by relevance to your industry, using 25,622 categories across 11 taxonomies.
  • Campaign researchSee which brands and sites AI recommends and which competitors appear in your buyers' searches.
  • MCP server and read APIUse OppAlerts data in Claude Code, Claude, ChatGPT, Cursor or your own code.
  • Semantic content optimizerCheck which categories your content matches most closely and get suggestions to improve that match.

Enterprise and agency services

Need research on a larger scale?

We work with enterprises and their agencies on custom data and research projects. The scope can cover businesses with 50 to 2,000 locations, terabytes of backlink and mention data, or hundreds of thousands of searches. Projects typically cost $10,000 to $50,000 and take four to twelve weeks.

See enterprise and agency services

Frequently Asked Questions

How Does the Free Trial Work?

Try the full set of tools for 14 days on any monthly plan. You pay $0 today. If it's not a fit, cancel on your account page before the trial ends and you won't be charged.

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How Long Do I Keep the Beta Price?

Sign up by November 13, 2026 and keep your beta price for as long as you remain a customer.

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Does OppAlerts Guarantee AI Rankings?

No. OppAlerts helps you find relevant link prospects, monitor mentions, and track AI answers and search results. It can't control which businesses those services recommend.

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Does OppAlerts Send Outreach?

No. You'll send messages through your own email or outreach tool. OppAlerts doesn't connect to your mailbox, send outreach emails, run sequences, schedule follow-ups, or track replies.

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Are Contact Details Always Available?

No. Site Info shows the contact pages, email addresses, phone numbers, and social profiles found when the site's data was collected. Some sites won't have any contact details in the results.

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Can Agencies Manage Multiple Clients?

Yes. Give each client a campaign with its own business description, brands, and competitors. Each campaign holds up to 10 active prompts and up to 10 active keywords.

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Is API and MCP Access Available?

Yes. You can use the API or MCP server to search and retrieve the research and reports available to your account. Both provide read-only access.

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Which AI Engines Are Supported?

You can track prompts on ChatGPT and keywords on Google. We're considering removing this feature because AI answers vary so much and we want to focus on link prospecting.

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What Happens After Paid Access Ends?

When paid access ends, your campaigns are archived and your campaign and tracking history is kept. You can't open that history without paid access. Renew your subscription to restore archived campaigns and their history, up to your plan's campaign limit.

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