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Start with who you're trying to reach.
A home brewer, a cafe owner, and someone buying corporate gifts might all buy coffee. But they're looking for different things. Your campaign needs to reflect that.
Describe your business, add three buyer personas, your brands and competitors, then choose the kinds of opportunities you want to find.
Account managers set this up once per campaign.
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See who AI already recommends.
Once you finalize your campaign, OppAlerts researches the recommendations across multiple AI models, the sites they mention, and the keywords and search results your buyers see.
That gives you a starting point: where your business shows up, who you're competing with, and which alternatives your buyers are being shown.
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Find out who's talking about you.
OppAlerts monitors over 100,000 news sites for mentions of your brand and competitors. You can monitor specific words and phrases, and also filter by how relevant the content is to your industry.
If you're Four Seasons, that means finding hotel and travel coverage, while filtering out Vivaldi and articles about an athlete's “last four seasons.”
PR and reputation teams see who's mentioning you and what they're saying.
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Find relevant content across millions of blogs.
OppAlerts monitors 20 million RSS feeds and adds those posts to the news index. Each page gets a text embedding: a set of numbers that represents what the content is about.
That lets you find semantically similar content, even when the writer uses different words to describe the same thing.
Content marketers find relevant articles and the publishers behind them.
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Find podcasts that cover your industry.
OppAlerts also monitors over 4 million podcast feeds. Together with news and blogs, that's over 10 million new items in the news index every month.
A show that already covers your industry is a place to look for interviews, sponsorships, and relationships with people who talk to your buyers.
PR and partnerships find relevant shows and decide who to reach out to.
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Find your next link or marketing opportunity.
Guest posts, product reviews, events, sponsorships. OppAlerts has a separate search index for finding these kinds of opportunities on pages relevant to your industry.
Each month, OppAlerts checks over 1 billion pages and adds about 15 million new prospects. There are now 45,748,552 pages in the prospect index.
Link builders use these prospects to find publishers and start building relationships.
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See where your competitors are getting mentioned.
Every campaign monitors your brand mentions, unlinked mentions, competitor mentions, and link gaps. An unlinked mention is a page that mentions your brand without linking to you. A link gap is a site that links to a competitor but doesn't link to you.
If a relevant page already links to two or more of your competitors, that's a relationship worth looking into. LinkGap helps you find those pages.
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Choose the opportunities you want to pursue.
Looking for guest posts? Product reviews? Podcasts you could be a guest on? Choose from 79 opportunity types and 18 content types, and OppAlerts keeps searching for them in both indexes.
Then set how closely the content needs to match your industry. OppAlerts measures semantic relevance across 25,622 categories in 11 taxonomies, so you can focus on the opportunities that are relevant to what you sell.
Try it: click a type in the diagram.
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Get the whole team on the same page.
Your SEO, link building, content, PR, and reputation teams all need to understand who you're trying to reach and how you want to be talked about. A shared campaign gives them the same starting point.
Each morning, you get an email with the new mentions and opportunities. Your team can review the pages, decide which ones matter, and reach out.
Content writers can also check which categories their drafts are most relevant to with the semantic content optimizer.
Track your progress with prompts in ChatGPT, Gemini, and Google AI Mode, and keywords in Google and Bing.
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Use OppAlerts from the tools you already work in.
Connect ChatGPT, Claude, Claude Code, Cursor, or your own code through the MCP server and read API. Ask for unlinked brand mentions from the last week, or guest post opportunities about specialty coffee.
With a paid account, you can search the same indexes as the application and filter by date, PageRank, semantic similarity, opportunity type, and content type. Use those results to build your own reports and workflows.
