Office supplies wholesalers

Search Engine Appearances ρ=0.492

Domains

297

Personas

Top signal

Search Engine Appearances

ρ = 0.492

Top LLM domain

quill.com

Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Office supplies wholesalers industry covers 297 domains in this dataset. The most LLM-recommended vendors include quill.com and officedepot.com and amazonbusiness.com.

Within this industry, the strongest predictor of LLM recommendations is Search Engine Appearances (ρ=0.492, n=77 (vs. ρ=0.241 across all industries)). SE Outbound Links follows as second-strongest (ρ=0.372).

quill.com, amazonbusiness.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, amazon.com, walmart.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

10 signals show a strong or dominant correlation within this category: Search Engine Appearances (ρ=0.492), SE Outbound Links (ρ=0.372), Best Search Engine Rank (ρ=0.365), PageRank (ρ=0.355), Backlink Count (ρ=0.330), BL Authority (Exp) (ρ=0.322), BL Authority (ρ=0.319), HC (ρ=0.282), Common Crawl (ρ=0.281), Reddit Comments (ρ=0.203).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

neutral Cost-Control Office Manager Multi-Site Procurement Lead School District Purchaser Healthcare Admin Buyer Legal Firm Administrator Remote Workforce Coordinator Startup Operations Generalist Reseller Store Owner Government Contract Officer Facilities and Warehouse Buyer

Signal correlations — Office supplies wholesalers

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 297 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.492	24.3%	77	Dominant
SE Outbound Links	+0.372	13.8%	88	Dominant
Best Search Engine Rank	+0.365	13.3%	77	Dominant
PageRank	+0.355	12.6%	202	Dominant
Backlink Count	+0.330	10.9%	202	Dominant
BL Authority (Exp)	+0.322	10.4%	194	Dominant
BL Authority	+0.319	10.2%	194	Dominant
HC	+0.282	7.9%	202	Strong
Common Crawl	+0.281	7.9%	125	Strong
Reddit Comments	+0.203	4.1%	47	Strong
Wikipedia Citations	+0.169	2.8%	39	Confirmed
Wikidata	+0.048	0.2%	15	Baseline
Homepage Keywords	+0.039	0.2%	162	Baseline
Avg Search Engine Rank	+0.036	0.1%	77	Baseline
Reddit Posts	+0.027	0.1%	50	Baseline

Top LLM-recommended domains

How often AI models recommended each domain when answering Office supplies wholesalers queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	86.5%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
officedepot.com	74.9%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
amazonbusiness.com	65.5%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
wbmason.com	63.6%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	55.3%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
staplesbusiness.com	54.9%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
uline.com	53.8%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
grainger.com	41.8%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
supplyworks.com	35.6%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
staplesadvantage.com	26.9%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
lyreco.com	24.7%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
globalindustrial.com	20.7%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
essendant.com	17.1%	46	7	155	42	4.8K	—	29	—	—	—	—	—	Office supplies wholesalers
veritiv.com	16.4%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
costco.com	14.9%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
shoplet.com	14.9%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
schoolspecialty.com	14.5%	30	6	924	55	23.9K	1.1K	88	1	—	—	—	56	Office furniture / workplace equipment, Office supplies wholesalers
nascoeducation.com	13.8%	13	5	143	39	3.9K	620	52	—	—	—	—	168	Office supplies wholesalers
officecrave.com	12.7%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
mscdirect.com	12.4%	35	1	1.2K	54	31.3K	394	97	—	47	—	7	6	Office supplies wholesalers
zoro.com	11.6%	30	16	923	53	22.5K	317	391	78	19	22	—	30	Home centers, Office supplies wholesalers
synnexcorp.com	11.3%	1	88	286	52	9.9K	87	4	—	—	13	13	68	GPU / AI infrastructure vendors, Office supplies wholesalers
walmartbusiness.com	11.3%	—	—	12	35	484	—	—	—	—	—	—	18	Office supplies wholesalers
samsclub.com	10.9%	473	1	6.3K	63	159.8K	4.2K	751	165	234	41	—	16	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
imprint.com	9.1%	—	—	281	36	7.2K	21	140	3	4	—	—	105	Office supplies wholesalers

Top search engine domains

Domains appearing most frequently in Google search results for Office supplies wholesalers queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Office supplies wholesalers businesses or websites that I should check out.

Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.268	7.2%	2,638	Strong
Best Search Engine RankLower rank = better	+0.255	6.5%	2,638	Strong
Backlink Count	+0.222	4.9%	3,629	Strong
PageRank	+0.213	4.5%	3,629	Strong
HC	+0.198	3.9%	3,629	Confirmed
Wikidata	+0.148	2.2%	644	Confirmed
Reddit Comments	+0.132	1.7%	1,699	Confirmed
Reddit Posts	+0.127	1.6%	1,729	Confirmed
Common Crawl	+0.123	1.5%	3,003	Confirmed
Avg Search Engine RankLower rank = better	+0.108	1.2%	2,638	Confirmed
Homepage Keywords	+0.035	0.1%	3,337	Baseline

Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	88.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
officedepot.com	84.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
wbmason.com	72.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
essendant.com	68.0%	46	7	155	42	4.8K	—	29	—	—	—	—	—	Office supplies wholesalers
uline.com	60.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
staplesadvantage.com	48.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
supplyworks.com	44.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
globalindustrial.com	40.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
staplesbusiness.com	32.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
synnexcorp.com	32.0%	1	88	286	52	9.9K	87	4	—	—	13	13	68	GPU / AI infrastructure vendors, Office supplies wholesalers
amazonbusiness.com	32.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
samsclub.com	32.0%	473	1	6.3K	63	159.8K	4.2K	751	165	234	41	—	16	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
spicers.co.uk	28.0%	—	—	199	27	3.7K	—	7	—	—	—	—	180	Office supplies wholesalers
lyreco.com	28.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
costco.com	28.0%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
shoplet.com	28.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	16.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
staplesbusinessadvantage.com	12.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
officecrave.com	12.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
grainger.com	12.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
viking.com	8.0%	1	16	419	46	12.9K	623	124	—	—	—	—	52	Cruise booking sites, Cruises, Office supplies wholesalers, Online travel agencies
w.bmason.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
s.p.richards.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
opi.net	8.0%	3	59	133	43	4K	135	1	—	—	24	—	—	Office supplies wholesalers
nationalbusinessfurniture.com	8.0%	124	1	210	43	5.3K	4.3K	23	—	1	—	—	108	Office furniture / workplace equipment, Office supplies wholesalers

Top search engine domains — neutral

Domains in Google search results for neutral queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I manage office operations for a midsize company with a tight eye on spend, and I am constantly trying to balance convenience, consistency, and cost.
I buy the everyday items that keep the workplace running: copy paper, pens, toner, folders, notebooks, breakroom basics, mailing supplies, and cleaning-related office consumables.
What I want most is predictable pricing, simple reordering, dependable stock availability, and invoices that are easy for accounting to reconcile.

Signal correlations — Cost-Control Office Manager

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Homepage Keywords	+0.498	24.8%	21	Dominant
PageRank	+0.345	11.9%	24	Dominant
Reddit Posts	+0.228	5.2%	13	Strong
Common Crawl	+0.213	4.5%	20	Strong
Reddit Comments	-0.212	4.5%	10	Strong
Backlink Count	+0.190	3.6%	24	Confirmed
Search Engine Appearances	+0.150	2.2%	17	Confirmed
HC	+0.147	2.2%	24	Confirmed
Best Search Engine RankLower rank = better	-0.104	1.1%	17	Confirmed
Avg Search Engine RankLower rank = better	+0.093	0.9%	17	Emerging

Top LLM-recommended domains — Cost-Control Office Manager

How often AI recommended each domain when answering Cost-Control Office Manager queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Cost-Control Office Manager

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
wbmason.com	100.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	100.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
odpbusiness.com	88.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
officedepot.com	88.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
supplyworks.com	72.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
uline.com	60.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
grainger.com	56.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
staplesbusiness.com	52.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
staplesadvantage.com	48.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
costco.com	40.0%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
officecrave.com	36.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
samsclub.com	32.0%	473	1	6.3K	63	159.8K	4.2K	751	165	234	41	—	16	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
shoplet.com	28.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
officesupply.com	20.0%	120	1	190	38	4.3K	3.2K	46	14	28	—	—	104	Office supplies wholesalers
bulkofficesupply.com	16.0%	222	1	99	34	2.2K	4.4K	57	—	—	—	—	153	Office supplies wholesalers
globalindustrial.com	12.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
cleanitsupply.com	8.0%	—	—	158	36	4.2K	80	68	—	—	—	—	—	Office supplies wholesalers
w.bcom	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
ulysseswholesale.com	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
supplyroom.com	4.0%	—	—	11	15	376	—	—	—	—	—	—	16	Office supplies wholesalers
nationalbusinessfurniture.com	4.0%	124	1	210	43	5.3K	4.3K	23	—	1	—	—	108	Office furniture / workplace equipment, Office supplies wholesalers
odinsp.com	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
bscsource.com	4.0%	—	—	30	20	436	—	1	—	—	—	—	52	Office supplies wholesalers
officeworld.com	4.0%	—	—	40	14	909	—	9	—	—	—	—	15	Office supplies wholesalers

Top search engine domains — Cost-Control Office Manager

Domains in Google search results for Cost-Control Office Manager queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Cost-Control Office Manager

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I oversee procurement for a company with dozens or even hundreds of offices, and my job is to standardize what people buy while still keeping local teams supplied.
I am looking for wholesalers that can handle centralized contracts, location-level ordering, and consistent product catalogs across regions.
The challenge is not just price; it is governance, compliance, service-level consistency, and the ability to roll out approved SKUs across many branches without endless exceptions.

Signal correlations — Multi-Site Procurement Lead

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Homepage Keywords	+0.335	11.2%	35	Dominant
PageRank	+0.326	10.7%	47	Dominant
Search Engine Appearances	+0.307	9.4%	27	Dominant
Wikidata	-0.224	5%	5	Strong
Backlink Count	+0.211	4.5%	47	Strong
HC	+0.140	2%	47	Confirmed
Reddit Comments	-0.088	0.8%	10	Emerging
Common Crawl	+0.082	0.7%	33	Emerging
Avg Search Engine RankLower rank = better	-0.072	0.5%	27	Emerging
Reddit Posts	-0.057	0.3%	15	Emerging
Best Search Engine RankLower rank = better	+0.031	0.1%	27	Baseline

Top LLM-recommended domains — Multi-Site Procurement Lead

How often AI recommended each domain when answering Multi-Site Procurement Lead queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Multi-Site Procurement Lead

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
lyreco.com	96.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
wbmason.com	88.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	80.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
staplesbusiness.com	76.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
quill.com	72.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	68.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
officedepot.com	64.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
grainger.com	52.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
uline.com	36.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
viking-direct.co.uk	28.0%	4	73	427	40	11.7K	98	24	—	1	—	—	392	Office supplies wholesalers
officebasics.com	24.0%	52	1	31	28	783	368	5	—	—	—	—	160	Office supplies wholesalers
veritiv.com	24.0%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
insight.com	20.0%	65	4	2.2K	63	75.6K	960	76	7	6	330	11	80	Office supplies wholesalers
staplesadvantage.com	16.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
office.fedex.com	16.0%	14	28	—	—	—	885	3	1	3	—	11	96	Office supplies wholesalers
bunzl.com	16.0%	—	—	225	47	6.2K	5	16	—	—	—	—	39	Office supplies wholesalers
officedepot.eu	16.0%	—	—	49	35	1.7K	—	—	—	—	—	—	—	Office supplies wholesalers
essendant.com	16.0%	46	7	155	42	4.8K	—	29	—	—	—	—	—	Office supplies wholesalers
wescodirect.com	12.0%	—	—	4	7	164	—	—	—	—	—	—	14	Office supplies wholesalers
fishersci.com	12.0%	85	1	1.7K	56	49.2K	1.7K	3	—	1	127	11	72	Office furniture / workplace equipment, Office supplies wholesalers, Scientific instruments
supplyworks.com	12.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
samsclub.com	12.0%	473	1	6.3K	63	159.8K	4.2K	751	165	234	41	—	16	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
staplesbusinessadvantage.com	8.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
winc.com	8.0%	13	18	674	51	20.7K	1.8K	42	—	—	—	—	124	Beer, wine & liquor stores, Office supplies wholesalers, Wine & spirits brands
veritivcorp.com	8.0%	—	—	165	45	4.9K	—	1	—	—	—	—	16	Office supplies wholesalers

Top search engine domains — Multi-Site Procurement Lead

Domains in Google search results for Multi-Site Procurement Lead queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Multi-Site Procurement Lead

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I buy supplies for a public school district, so every purchasing decision is under budget pressure, policy scrutiny, and practical classroom demand.
I am responsible for getting teachers, administrative staff, and school offices the basics they need without wasting taxpayer money.
That means I care about bulk pricing, contract eligibility, dependable availability during back-to-school peaks, and products that meet the functional needs of educators rather than trendy branding.

Signal correlations — School District Purchaser

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Common Crawl	+0.421	17.8%	27	Dominant
Reddit Posts	+0.413	17%	13	Dominant
Search Engine Appearances	+0.360	12.9%	26	Dominant
PageRank	+0.355	12.6%	36	Dominant
Reddit Comments	+0.290	8.4%	12	Strong
Backlink Count	+0.195	3.8%	36	Confirmed
HC	+0.193	3.7%	36	Confirmed
Avg Search Engine RankLower rank = better	-0.083	0.7%	26	Emerging
Homepage Keywords	+0.052	0.3%	32	Emerging
Best Search Engine RankLower rank = better	+0.018	0%	26	Baseline

Top LLM-recommended domains — School District Purchaser

How often AI recommended each domain when answering School District Purchaser queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — School District Purchaser

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
schoolspecialty.com	100.0%	30	6	924	55	23.9K	1.1K	88	1	—	—	—	56	Office furniture / workplace equipment, Office supplies wholesalers
officedepot.com	96.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
nascoeducation.com	96.0%	13	5	143	39	3.9K	620	52	—	—	—	—	168	Office supplies wholesalers
staplesbusiness.com	72.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
wbmason.com	68.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	68.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
odpbusiness.com	64.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
uline.com	44.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
samsclub.com	40.0%	473	1	6.3K	63	159.8K	4.2K	751	165	234	41	—	16	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
staplesbusinessadvantage.com	20.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
costco.com	20.0%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
walmartbusiness.com	20.0%	—	—	12	35	484	—	—	—	—	—	—	18	Office supplies wholesalers
supplyroom.com	16.0%	—	—	11	15	376	—	—	—	—	—	—	16	Office supplies wholesalers
supplyworks.com	12.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
discountschoolsupply.com	12.0%	17	3	598	45	14.5K	885	81	—	—	—	—	192	Office supplies wholesalers
veritiv.com	12.0%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
globalindustrial.com	12.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
staplesadvantage.com	8.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
demco.com	8.0%	11	1	464	48	13.6K	162	21	—	1	—	6	52	Office furniture / workplace equipment, Office supplies wholesalers
w.bmason.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
bulkofficesupply.com	8.0%	222	1	99	34	2.2K	4.4K	57	—	—	—	—	153	Office supplies wholesalers
grainger.com	8.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
officecrave.com	4.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
gophersport.com	4.0%	9	15	284	41	7.3K	299	125	2	—	—	—	144	Office supplies wholesalers

Top search engine domains — School District Purchaser

Domains in Google search results for School District Purchaser queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — School District Purchaser

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I handle office and administrative supply purchasing for a healthcare organization, such as clinics, outpatient centers, or a medical office group, and I need wholesalers that understand our environment.
While clinical supplies may be purchased elsewhere, I am still responsible for large volumes of paper, labels, filing products, toner, forms-related materials, front-desk items, breakroom products, and day-to-day office essentials that support patient operations.
My priorities are reliability, cleanliness, product consistency, and a smooth purchasing process because administrative disruptions affect patient scheduling, billing, and staff workflow.

Signal correlations — Healthcare Admin Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.452	20.4%	61	Dominant
Best Search Engine RankLower rank = better	+0.339	11.5%	61	Dominant
PageRank	+0.329	10.8%	92	Dominant
Backlink Count	+0.312	9.7%	92	Dominant
Reddit Posts	-0.294	8.6%	24	Strong
Homepage Keywords	+0.239	5.7%	84	Strong
HC	+0.181	3.3%	92	Confirmed
Reddit Comments	-0.131	1.7%	20	Confirmed
Common Crawl	+0.114	1.3%	68	Confirmed
Avg Search Engine RankLower rank = better	-0.075	0.6%	61	Emerging

Top LLM-recommended domains — Healthcare Admin Buyer

How often AI recommended each domain when answering Healthcare Admin Buyer queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Healthcare Admin Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
odpbusiness.com	100.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	88.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
wbmason.com	84.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
officedepot.com	76.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
supplyworks.com	60.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
grainger.com	56.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
staplesadvantage.com	52.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
staplesbusiness.com	44.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
officecrave.com	40.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
veritiv.com	40.0%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
lyreco.com	36.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
uline.com	28.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
globalindustrial.com	20.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
shoplet.com	16.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
mscdirect.com	16.0%	35	1	1.2K	54	31.3K	394	97	—	47	—	7	6	Office supplies wholesalers
fishersci.com	12.0%	85	1	1.7K	56	49.2K	1.7K	3	—	1	127	11	72	Office furniture / workplace equipment, Office supplies wholesalers, Scientific instruments
indoff.com	12.0%	35	1	97	27	2.1K	691	60	—	—	—	—	124	Office furniture / workplace equipment, Office supplies wholesalers
nationalbusinessfurniture.com	12.0%	124	1	210	43	5.3K	4.3K	23	—	1	—	—	108	Office furniture / workplace equipment, Office supplies wholesalers
wbf.com	8.0%	—	—	28	22	846	—	—	—	—	—	—	—	Office supplies wholesalers
guernseyoffice.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
bulkofficesupply.com	8.0%	222	1	99	34	2.2K	4.4K	57	—	—	—	—	153	Office supplies wholesalers
office.fishersci.com	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
staplesbusinessadvantage.com	4.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
w.bluedogink.com	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers

Top search engine domains — Healthcare Admin Buyer

Domains in Google search results for Healthcare Admin Buyer queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Healthcare Admin Buyer

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I run administrative purchasing for a law firm, and my office supply needs are more exacting than people assume.
We use large volumes of premium paper, folders, tabs, labels, binders, presentation materials, mailing supplies, and printing consumables, and the quality has to be consistent because our documents reflect our professionalism.
I want wholesalers that can deliver reliable stock, clean invoicing, discreet and prompt service, and products that perform well for heavy document handling and client-facing presentations.

Signal correlations — Legal Firm Administrator

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
PageRank	+0.439	19.3%	35	Dominant
Common Crawl	+0.292	8.5%	27	Strong
Backlink Count	+0.288	8.3%	35	Strong
Reddit Comments	+0.262	6.9%	11	Strong
Homepage Keywords	+0.244	6%	34	Strong
Reddit Posts	+0.157	2.5%	12	Confirmed
Best Search Engine RankLower rank = better	-0.155	2.4%	19	Confirmed
HC	+0.137	1.9%	35	Confirmed
Search Engine Appearances	+0.025	0.1%	19	Baseline
Avg Search Engine RankLower rank = better	+0.024	0.1%	19	Baseline

Top LLM-recommended domains — Legal Firm Administrator

How often AI recommended each domain when answering Legal Firm Administrator queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Legal Firm Administrator

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
wbmason.com	100.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	92.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
supplyworks.com	84.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
officedepot.com	76.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
odpbusiness.com	68.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
uline.com	68.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
staplesbusiness.com	64.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
veritiv.com	48.0%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
staplesadvantage.com	36.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
shoplet.com	32.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
lyreco.com	28.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
grainger.com	16.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
smead.com	16.0%	—	—	198	40	4.3K	133	3	—	—	—	—	44	Office supplies wholesalers
nationalbusinessfurniture.com	12.0%	124	1	210	43	5.3K	4.3K	23	—	1	—	—	108	Office furniture / workplace equipment, Office supplies wholesalers
a1janitorial.com	8.0%	—	—	3	4	134	—	—	—	—	—	—	20	Office supplies wholesalers
officeworld.com	8.0%	—	—	40	14	909	—	9	—	—	—	—	15	Office supplies wholesalers
supplyroom.com	8.0%	—	—	11	15	376	—	—	—	—	—	—	16	Office supplies wholesalers
ulyssespress.com	8.0%	—	—	256	35	6.9K	—	53	—	—	2	—	16	Office supplies wholesalers
ulyssespaper.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
guernseyoffice.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
avery.com	8.0%	—	—	1.4K	57	35.9K	66	95	25	48	—	15	36	Office supplies wholesalers
bulkofficesupply.com	8.0%	222	1	99	34	2.2K	4.4K	57	—	—	—	—	153	Office supplies wholesalers
officecrave.com	8.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
discountofficeitems.com	8.0%	—	—	29	14	921	—	—	—	—	—	—	52	Office supplies wholesalers

Top search engine domains — Legal Firm Administrator

Domains in Google search results for Legal Firm Administrator queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Legal Firm Administrator

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I support a distributed workforce, and buying office supplies is complicated because our employees are spread across cities, states, or even countries instead of working from one headquarters.
I need wholesalers that can handle direct-to-employee shipping, approved product lists, and easy ordering workflows that do not create chaos in finance.
My goal is to give remote staff the essentials they need—paper, notebooks, pens, printer supplies, desk accessories, mailing items, and home-office basics—while keeping costs controlled and policy compliance intact.

Signal correlations — Remote Workforce Coordinator

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.622	38.6%	27	Dominant
Best Search Engine RankLower rank = better	+0.311	9.7%	27	Dominant
Reddit Comments	+0.252	6.4%	18	Strong
PageRank	+0.148	2.2%	43	Confirmed
Homepage Keywords	+0.127	1.6%	37	Confirmed
Common Crawl	+0.103	1.1%	31	Confirmed
HC	+0.084	0.7%	43	Emerging
Avg Search Engine RankLower rank = better	+0.079	0.6%	27	Emerging
Reddit Posts	+0.064	0.4%	18	Emerging
Backlink Count	+0.050	0.2%	43	Baseline

Top LLM-recommended domains — Remote Workforce Coordinator

How often AI recommended each domain when answering Remote Workforce Coordinator queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Remote Workforce Coordinator

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
officedepot.com	100.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
amazonbusiness.com	100.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
imprint.com	88.0%	—	—	281	36	7.2K	21	140	3	4	—	—	105	Office supplies wholesalers
staplesbusiness.com	80.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
wbmason.com	64.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	60.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
uline.com	56.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
grainger.com	48.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
walmartbusiness.com	36.0%	—	—	12	35	484	—	—	—	—	—	—	18	Office supplies wholesalers
lyreco.com	20.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
staplesadvantage.com	16.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
ulysses.com	16.0%	—	—	2	8	128	—	—	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
officesupply.com	16.0%	120	1	190	38	4.3K	3.2K	46	14	28	—	—	104	Office supplies wholesalers
office.fedex.com	12.0%	14	28	—	—	—	885	3	1	3	—	11	96	Office supplies wholesalers
officecrave.com	12.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
zoro.com	12.0%	30	16	923	53	22.5K	317	391	78	19	22	—	30	Home centers, Office supplies wholesalers
globalindustrial.com	12.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
positivepromotions.com	12.0%	2	15	193	39	4.4K	—	—	—	—	—	—	—	Office supplies wholesalers
shoplet.com	8.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
schoolspecialty.com	8.0%	30	6	924	55	23.9K	1.1K	88	1	—	—	—	56	Office furniture / workplace equipment, Office supplies wholesalers
uprinting.com	8.0%	5	27	1.3K	50	32.9K	267	60	1	32	—	—	128	Office supplies wholesalers
costco.com	8.0%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
brandeditems.com	8.0%	—	—	71	35	886	—	5	—	—	—	—	105	Office supplies wholesalers
staplesbusinessadvantage.com	4.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers

Top search engine domains — Remote Workforce Coordinator

Domains in Google search results for Remote Workforce Coordinator queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Remote Workforce Coordinator

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I work in operations at a growing startup, and I need office supply vendors that are flexible, fast, and not weighed down by enterprise complexity.
Our needs change quickly as we hire, move offices, host team events, onboard new people, and experiment with hybrid work policies.
I am buying a mix of daily essentials, printer and shipping supplies, desk accessories, meeting room basics, whiteboard materials, kitchen and breakroom items, and occasional bulk restocks when the team suddenly grows.

Signal correlations — Startup Operations Generalist

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.375	14%	26	Dominant
Best Search Engine RankLower rank = better	+0.298	8.9%	26	Strong
PageRank	+0.297	8.8%	33	Strong
Common Crawl	+0.210	4.4%	27	Strong
Reddit Comments	+0.149	2.2%	18	Confirmed
HC	+0.116	1.4%	33	Confirmed
Wikidata	+0.100	1%	5	Confirmed
Backlink Count	+0.086	0.7%	33	Emerging
Homepage Keywords	-0.077	0.6%	27	Emerging
Reddit Posts	-0.014	0%	21	Baseline
Avg Search Engine RankLower rank = better	+0.003	0%	26	Baseline

Top LLM-recommended domains — Startup Operations Generalist

How often AI recommended each domain when answering Startup Operations Generalist queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Startup Operations Generalist

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
officedepot.com	100.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
amazonbusiness.com	92.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
uline.com	84.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
staplesbusiness.com	72.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
costco.com	60.0%	955	1	15.2K	69	331.4K	11.6K	5.8K	2K	1.9K	135	123	8	Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands
grainger.com	60.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
walmartbusiness.com	56.0%	—	—	12	35	484	—	—	—	—	—	—	18	Office supplies wholesalers
wbmason.com	56.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
webstaurantstore.com	48.0%	124	1	4.7K	60	101.7K	4.2K	60	56	29	6	—	44	Household cleaning brands, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
shoplet.com	40.0%	15	3	223	39	6K	—	148	4	24	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
boxed.com	32.0%	8	40	508	47	16.5K	417	123	11	323	150	29	52	Office supplies wholesalers, Soft drink brands
globalindustrial.com	24.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
zoro.com	20.0%	30	16	923	53	22.5K	317	391	78	19	22	—	30	Home centers, Office supplies wholesalers
staplesadvantage.com	12.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
staplesbusinessadvantage.com	12.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
walmart.com	12.0%	1.9K	1	74.2K	76	1.5M	37K	21.3K	5.6K	8.8K	1.7K	172	149	Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands
odpbusiness.com	12.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
cleanitsupply.com	12.0%	—	—	158	36	4.2K	80	68	—	—	—	—	—	Office supplies wholesalers
amazon.com	8.0%	4.1K	1	1.1M	88	16.4M	373.3K	298.5K	72.3K	76.5K	76.8K	269	—	Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services
bulkofficesupply.com	8.0%	222	1	99	34	2.2K	4.4K	57	—	—	—	—	153	Office supplies wholesalers
officecrave.com	8.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
discountschoolsupply.com	8.0%	17	3	598	45	14.5K	885	81	—	—	—	—	192	Office supplies wholesalers
officesupply.com	8.0%	120	1	190	38	4.3K	3.2K	46	14	28	—	—	104	Office supplies wholesalers
schoolspecialty.com	8.0%	30	6	924	55	23.9K	1.1K	88	1	—	—	—	56	Office furniture / workplace equipment, Office supplies wholesalers

Top search engine domains — Startup Operations Generalist

Domains in Google search results for Startup Operations Generalist queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Startup Operations Generalist

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I own or manage a local office products retail store or regional resale business, and I buy from wholesalers to maintain margin, assortment, and dependable stock for my own customers.
I care deeply about wholesale pricing, minimum order quantities, case packs, private-label options, and access to a broad catalog that lets me compete with larger chains and online marketplaces.
I need suppliers with strong availability, efficient freight terms, accurate product data, and predictable replenishment cycles so I can plan inventory intelligently.

Signal correlations — Reseller Store Owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Avg Search Engine RankLower rank = better	+0.425	18.1%	20	Dominant
Search Engine Appearances	+0.372	13.8%	20	Dominant
Best Search Engine RankLower rank = better	+0.281	7.9%	20	Strong
PageRank	+0.113	1.3%	71	Confirmed
Backlink Count	+0.113	1.3%	71	Confirmed
Common Crawl	-0.088	0.8%	36	Emerging
Reddit Posts	-0.072	0.5%	14	Emerging
HC	+0.061	0.4%	71	Emerging
Homepage Keywords	-0.031	0.1%	57	Baseline
Reddit Comments	+0.019	0%	15	Baseline

Top LLM-recommended domains — Reseller Store Owner

How often AI recommended each domain when answering Reseller Store Owner queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Reseller Store Owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
essendant.com	100.0%	46	7	155	42	4.8K	—	29	—	—	—	—	—	Office supplies wholesalers
synnexcorp.com	92.0%	1	88	286	52	9.9K	87	4	—	—	13	13	68	GPU / AI infrastructure vendors, Office supplies wholesalers
spicers.com	84.0%	—	—	8	12	264	—	—	—	—	15	—	32	Office supplies wholesalers
sprich.com	60.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
lagasseinc.com	36.0%	—	—	—	—	—	—	—	—	—	—	—	6	Office supplies wholesalers
unitedstationers.com	32.0%	—	—	17	23	668	—	—	—	—	—	—	—	Office supplies wholesalers
sprichards.com	28.0%	86	4	70	31	1.3K	72	—	—	—	—	—	124	Office supplies wholesalers
lagasse.com	24.0%	—	—	—	—	—	—	—	—	—	—	—	12	Office supplies wholesalers
officesupply.com	24.0%	120	1	190	38	4.3K	3.2K	46	14	28	—	—	104	Office supplies wholesalers
unitedsupplycorp.com	20.0%	—	—	8	17	194	—	—	—	—	—	—	36	Office supplies wholesalers
spicers.co.uk	16.0%	—	—	199	27	3.7K	—	7	—	—	—	—	180	Office supplies wholesalers
officedepot.com	16.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
navator.com	12.0%	—	—	2	1	72	—	—	—	—	—	—	2	Office supplies wholesalers
azerty.nl	12.0%	—	—	555	46	11.3K	123	120	20	24	—	—	12	Office supplies wholesalers
officedistributor.com	12.0%	—	—	—	—	—	—	—	—	—	—	—	80	Office supplies wholesalers
advantus.com	12.0%	—	—	31	37	940	—	—	5	—	—	—	36	Office supplies wholesalers
mastermanproducts.com	12.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
mybinding.com	12.0%	1	34	132	51	3.6K	29	6	1	—	15	—	236	Office supplies wholesalers
wholesalecentral.com	12.0%	71	4	681	56	19.1K	302	29	2	2	—	—	27	Office supplies wholesalers
officecrave.com	8.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
lagasseworks.com	8.0%	—	—	2	3	25	—	—	—	—	—	—	—	Office supplies wholesalers
adessousa.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
veritivcorp.com	8.0%	—	—	165	45	4.9K	—	1	—	—	—	—	16	Office supplies wholesalers
opi.net	8.0%	3	59	133	43	4K	135	1	—	—	24	—	—	Office supplies wholesalers
dollardays.com	8.0%	85	1	276	44	7K	2.7K	192	—	18	—	—	128	Office supplies wholesalers

Top search engine domains — Reseller Store Owner

Domains in Google search results for Reseller Store Owner queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Reseller Store Owner

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I purchase office supplies for a government agency or municipal department, and my process is driven by compliance, approved vendors, documentation, and public accountability.
Price matters, but so do procurement rules, contract vehicles, diversity requirements, reporting standards, and delivery performance.
I need wholesalers that understand purchase orders, bid responses, contract pricing, tax-exempt purchasing, and the paperwork expectations that come with public-sector buying.

Signal correlations — Government Contract Officer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.378	14.3%	25	Dominant
Common Crawl	+0.311	9.6%	33	Dominant
PageRank	+0.254	6.4%	48	Strong
HC	+0.217	4.7%	48	Strong
Reddit Posts	+0.202	4.1%	12	Strong
Backlink Count	+0.176	3.1%	48	Confirmed
Reddit Comments	+0.098	1%	8	Emerging
Avg Search Engine RankLower rank = better	-0.052	0.3%	25	Emerging
Best Search Engine RankLower rank = better	+0.023	0.1%	25	Baseline
Homepage Keywords	+0.021	0%	37	Baseline

Top LLM-recommended domains — Government Contract Officer

How often AI recommended each domain when answering Government Contract Officer queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Government Contract Officer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
quill.com	92.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	76.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
officedepot.com	64.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
lyreco.com	60.0%	18	28	773	51	18.3K	169	116	—	—	7	—	56	Office supplies wholesalers
staplesadvantage.com	52.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
grainger.com	52.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
veritiv.com	52.0%	10	12	108	42	3.1K	19	8	—	—	—	—	16	Office supplies wholesalers
uline.com	52.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
amazonbusiness.com	48.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
nascoeducation.com	44.0%	13	5	143	39	3.9K	620	52	—	—	—	—	168	Office supplies wholesalers
schoolspecialty.com	32.0%	30	6	924	55	23.9K	1.1K	88	1	—	—	—	56	Office furniture / workplace equipment, Office supplies wholesalers
supplyroom.com	28.0%	—	—	11	15	376	—	—	—	—	—	—	16	Office supplies wholesalers
mscdirect.com	28.0%	35	1	1.2K	54	31.3K	394	97	—	47	—	7	6	Office supplies wholesalers
staplesbusinessadvantage.com	24.0%	—	—	3	3	127	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
staplesbusiness.com	24.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
wbmason.com	24.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
supplyworks.com	16.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
wbstores.com	12.0%	—	—	—	—	—	—	—	—	—	—	—	4	Office supplies wholesalers
gsaadvantage.gov	12.0%	5	14	1.9K	61	45.6K	6.2K	5	—	—	6	—	—	Office supplies wholesalers
wbdgsa.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
w.bm	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
wbsusa.com	8.0%	—	—	43	17	1.5K	—	3	—	—	—	—	68	Office supplies wholesalers
office.depot	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
govconnection.com	8.0%	13	2	109	46	5.1K	930	3	—	—	133	—	104	Office furniture / workplace equipment, Office supplies wholesalers
officebasics.com	8.0%	52	1	31	28	783	368	5	—	—	—	—	160	Office supplies wholesalers

Top search engine domains — Government Contract Officer

Domains in Google search results for Government Contract Officer queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Government Contract Officer

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I buy office and workplace supplies for a company with operational sites like warehouses, distribution centers, light manufacturing spaces, and support offices, so my needs go beyond desks and pens.
I am often sourcing labels, clipboards, forms, markers, industrial-strength writing tools, packing-related office items, signage basics, printer consumables, admin supplies for supervisors, and breakroom or janitorial-adjacent office products that keep sites running smoothly.
I want wholesalers that can serve both front-office and back-of-house needs, with rugged products, bulk quantities, and reliable delivery to commercial locations.

Signal correlations — Facilities and Warehouse Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Best Search Engine RankLower rank = better	+0.547	29.9%	20	Dominant
Common Crawl	+0.465	21.6%	20	Dominant
HC	+0.315	10%	23	Dominant
Search Engine Appearances	+0.294	8.6%	20	Strong
PageRank	+0.220	4.8%	23	Strong
Backlink Count	+0.183	3.4%	23	Confirmed
Reddit Posts	-0.110	1.2%	14	Confirmed
Reddit Comments	-0.087	0.7%	11	Emerging
Homepage Keywords	-0.055	0.3%	19	Emerging
Avg Search Engine RankLower rank = better	+0.004	0%	20	Baseline

Top LLM-recommended domains — Facilities and Warehouse Buyer

How often AI recommended each domain when answering Facilities and Warehouse Buyer queries within Office supplies wholesalers. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Facilities and Warehouse Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
grainger.com	100.0%	84	1	4.1K	61	99.4K	788	139	13	18	468	—	—	Commercial HVAC equipment, Home centers, Office furniture / workplace equipment, Office supplies wholesalers
uline.com	100.0%	110	2	2.3K	58	57.1K	585	60	28	50	—	—	72	Office furniture / workplace equipment, Office supplies wholesalers
globalindustrial.com	100.0%	87	1	836	50	21.3K	1.6K	66	—	1	21	—	12	Office furniture / workplace equipment, Office supplies wholesalers
quill.com	100.0%	142	2	974	51	26.5K	14.2K	107	15	14	53	—	390	Office furniture / workplace equipment, Office supplies wholesalers
supplyworks.com	92.0%	2	1	80	31	2.2K	68	—	—	—	48	—	192	Household cleaning brands, Office supplies wholesalers
staplesbusiness.com	88.0%	—	—	3	33	164	—	—	—	—	—	—	52	Office furniture / workplace equipment, Office supplies wholesalers
zoro.com	88.0%	30	16	923	53	22.5K	317	391	78	19	22	—	30	Home centers, Office supplies wholesalers
mscdirect.com	84.0%	35	1	1.2K	54	31.3K	394	97	—	47	—	7	6	Office supplies wholesalers
officedepot.com	60.0%	206	1	4.8K	63	123.6K	3.2K	162	25	47	31	—	64	Dental services, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
wbmason.com	44.0%	92	2	219	46	6.3K	2K	19	—	—	—	—	—	Office furniture / workplace equipment, Office supplies wholesalers
odpbusiness.com	44.0%	157	1	268	48	9.2K	3.9K	89	—	42	—	—	112	Office supplies wholesalers
amazonbusiness.com	32.0%	—	—	35	60	1.7K	—	—	—	—	—	—	140	Office furniture / workplace equipment, Office supplies wholesalers, Procurement software
staplesadvantage.com	8.0%	126	3	447	52	16K	806	15	—	—	62	—	52	Office supplies wholesalers
office.depot	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
mcmaster.com	8.0%	1	89	2.5K	57	59.6K	132	98	56	4	—	—	20	Home centers, Office furniture / workplace equipment, Office supplies wholesalers
fastenal.com	8.0%	1	17	1.2K	54	33.6K	148	5	6	24	12	—	—	Home centers, Office supplies wholesalers
supplyhouse.com	4.0%	14	17	468	44	11.3K	242	254	255	199	—	—	32	Home centers, Home services (plumbing, HVAC, remodeling), Office supplies wholesalers
staples.com	4.0%	158	3	7.6K	67	193.9K	2.3K	728	149	494	176	—	104	Office furniture / workplace equipment, Office supplies wholesalers
officecrave.com	4.0%	94	1	69	25	1.7K	10.8K	1	1	2	2	—	333	Office supplies wholesalers, Soft drink brands
nasco.com	4.0%	—	—	36	43	1.4K	—	7	—	—	—	—	28	Office supplies wholesalers
webstaurantstore.com	4.0%	124	1	4.7K	60	101.7K	4.2K	60	56	29	6	—	44	Household cleaning brands, Office furniture / workplace equipment, Office supplies wholesalers, Soft drink brands
w.bmason.com	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Office supplies wholesalers
warehouse115.com	4.0%	9	20	65	20	1.5K	—	2	—	—	—	—	56	Office supplies wholesalers
essendant.com	4.0%	46	7	155	42	4.8K	—	29	—	—	—	—	—	Office supplies wholesalers
winc.com	4.0%	13	18	674	51	20.7K	1.8K	42	—	—	—	—	124	Beer, wine & liquor stores, Office supplies wholesalers, Wine & spirits brands

Top search engine domains — Facilities and Warehouse Buyer

Domains in Google search results for Facilities and Warehouse Buyer queries within Office supplies wholesalers. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Top backlink domains — Facilities and Warehouse Buyer

Backlink authority rankings for top domains within this persona segment.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	amazon.com	88.0000	1.1M	16.4M	49.0000	66.5%
2	walmart.com	76.0000	74.2K	1.5M	39.0000	71.9%
3	target.com	74.0000	50.9K	1M	37.0000	75.0%
4	costco.com	69.0000	15.2K	331.4K	37.0000	77.9%
5	staples.com	67.0000	7.6K	193.9K	37.0000	82.0%
6	samsclub.com	63.0000	6.3K	159.8K	35.0000	73.7%
7	officedepot.com	63.0000	4.8K	123.6K	35.0000	57.2%
8	webstaurantstore.com	60.0000	4.7K	101.7K	26.0000	57.7%
9	grainger.com	61.0000	4.1K	99.4K	26.0000	73.9%
10	cdw.com	66.0000	2.9K	90.1K	36.0000	60.3%
11	mcmaster.com	57.0000	2.5K	59.6K	34.0000	55.8%
12	uline.com	58.0000	2.3K	57.1K	34.0000	96.1%
13	insight.com	63.0000	2.2K	75.6K	34.0000	74.3%
14	masters.com	55.0000	1.9K	52.3K	34.0000	21.3%
15	gsaadvantage.gov	61.0000	1.9K	45.6K	25.0000	81.8%
16	lakeshorelearning.com	51.0000	1.7K	40.4K	33.0000	40.5%
17	zulily.com	54.0000	1.7K	40.3K	27.0000	9.1%
18	fishersci.com	56.0000	1.7K	49.2K	34.0000	60.2%
19	avery.com	57.0000	1.4K	35.9K	34.0000	31.1%
20	lyrasis.org	63.0000	1.4K	57.7K	34.0000	62.5%
21	uprinting.com	50.0000	1.3K	32.9K	23.0000	78.0%
22	fastenal.com	54.0000	1.2K	33.6K	24.0000	50.1%
23	mscdirect.com	54.0000	1.2K	31.3K	34.0000	93.2%
24	fellowes.com	52.0000	1.1K	26.1K	24.0000	31.1%
25	easypost.com	57.0000	989	27.8K	27.0000	40.5%

Office supplies wholesalers

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