Colleges & universities

SE Outbound Links ρ=0.448

Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Colleges & universities industry covers 411 domains in this dataset. The most LLM-recommended vendors include mit.edu and stanford.edu and harvard.edu.

Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.448, n=327 (vs. ρ=0.230 across all industries)). Search Engine Appearances follows as second-strongest (ρ=0.380).

princeton.edu, umgc.edu rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, linkedin.com, cornell.edu hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

12 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.448), Search Engine Appearances (ρ=0.380), Wikidata (ρ=0.368), PageRank (ρ=0.354), BL Authority (ρ=0.348), BL Authority (Exp) (ρ=0.347), Backlink Count (ρ=0.345), HC (ρ=0.320), Wikipedia Citations (ρ=0.288), Reddit Posts (ρ=0.288), Best Search Engine Rank (ρ=0.283), Common Crawl (ρ=0.270).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

neutral First-Gen Freshman Career Changer Adult Prestige Seeker Parent Budget-Conscious Commuter Online Degree Juggler International Applicant Athletic Recruit Prospect Graduate Research Aspirant Faith-Based Family Creative Arts Hopeful

Signal correlations — Colleges & universities

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 411 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signal	ρ (Spearman)	R²	n	Rank Influence
SE Outbound Links	+0.448	20.1%	327	Dominant
Search Engine Appearances	+0.380	14.5%	286	Dominant
Wikidata	+0.368	13.5%	172	Dominant
PageRank	+0.354	12.5%	323	Dominant
BL Authority	+0.348	12.1%	321	Dominant
BL Authority (Exp)	+0.347	12%	321	Dominant
Backlink Count	+0.345	11.9%	323	Dominant
HC	+0.320	10.3%	323	Dominant
Wikipedia Citations	+0.288	8.3%	309	Strong
Reddit Posts	+0.288	8.3%	239	Strong
Best Search Engine Rank	+0.283	8%	286	Strong
Common Crawl	+0.270	7.3%	338	Strong
Reddit Comments	+0.148	2.2%	247	Confirmed
Avg Search Engine Rank	+0.090	0.8%	286	Emerging
Homepage Keywords	-0.023	0.1%	338	Baseline

Top LLM-recommended domains

How often AI models recommended each domain when answering Colleges & universities queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
mit.edu	25.5%	146	1	158.5K	80	3.8M	2.1K	4.4K	75	90	2.9K	107	4	Colleges & universities
stanford.edu	25.5%	179	1	149.9K	80	3.6M	5K	13.4K	49	201	4.7K	102	72	Colleges & universities
harvard.edu	24.7%	221	1	241.2K	80	5M	4.5K	959	67	197	3K	50	56	Colleges & universities
princeton.edu	22.9%	37	8	49.6K	76	1.3M	2.1K	1.3K	7	12	2.6K	76	58	Colleges & universities
umgc.edu	20.7%	15	2	1.3K	54	38.1K	1.3K	56	22	22	57	32	180	Colleges & universities
cmu.edu	20.4%	22	11	38.3K	77	1.1M	2.3K	467	18	218	1.3K	86	68	Colleges & universities
wgu.edu	20.0%	36	1	5.3K	62	144K	2.7K	65	152	105	63	55	212	Colleges & universities
snhu.edu	19.6%	47	1	4.8K	60	120.1K	3.1K	67	33	12	96	41	117	Colleges & universities
uchicago.edu	18.9%	61	5	55.5K	75	1.5M	2K	1.2K	3	21	868	77	—	Colleges & universities
asuonline.asu.edu	18.2%	23	2	—	—	—	1.5K	1.6K	51	35	270	—	20	Colleges & universities
purdueglobal.edu	17.5%	26	8	2.6K	59	84.9K	2.2K	37	1	—	45	—	88	Colleges & universities
nyu.edu	16.4%	137	1	44.5K	74	1.2M	3.4K	3.7K	186	459	1.7K	79	21	Colleges & universities, Cosmetic-surgery clinics
berkeley.edu	16.0%	158	1	100.2K	78	2.4M	3.7K	9.1K	131	247	3.1K	66	112	Colleges & universities
caltech.edu	13.1%	3	7	19.8K	69	564.6K	845	162	1	10	776	88	61	Colleges & universities
yale.edu	12.4%	89	2	73.9K	76	1.9M	2.9K	7.1K	21	154	2.3K	59	26	Colleges & universities
columbia.edu	12.4%	116	3	73K	76	1.9M	2.7K	1.2K	51	157	8.6K	79	26	Colleges & universities
niche.com	11.3%	71	1	11.6K	63	255.4K	5.2K	651	362	377	2.1K	7	12	Colleges & universities
umich.edu	11.3%	165	1	68.3K	76	1.7M	3.8K	2.9K	235	270	2K	86	36	Colleges & universities, Dermatology groups
ucla.edu	10.9%	129	2	54.9K	74	1.4M	3.1K	647	30	71	1.1K	63	124	Colleges & universities
asu.edu	10.5%	70	1	39.2K	72	955.3K	1.8K	1.8K	52	117	524	97	56	Colleges & universities
bigfuture.collegeboard.org	9.8%	25	1	—	—	—	1.8K	3K	211	93	1.6K	—	12	Colleges & universities
wheaton.edu	9.1%	10	21	2.1K	55	61.9K	627	35	—	—	197	46	—	Colleges & universities
risd.edu	9.1%	4	41	2.9K	61	80.6K	1.5K	181	3	—	116	—	72	Colleges & universities
calarts.edu	9.1%	5	19	1.9K	55	53.5K	924	221	11	1	313	22	120	Colleges & universities
calvin.edu	9.1%	11	16	3.7K	58	103.3K	433	274	7	15	692	54	80	Colleges & universities

Top search engine domains

Domains appearing most frequently in Google search results for Colleges & universities queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Colleges & universities businesses or websites that I should check out.

Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Search Engine Appearances	+0.268	7.2%	2,638	Strong
Best Search Engine RankLower rank = better	+0.255	6.5%	2,638	Strong
Backlink Count	+0.222	4.9%	3,629	Strong
PageRank	+0.213	4.5%	3,629	Strong
HC	+0.198	3.9%	3,629	Confirmed
Wikidata	+0.148	2.2%	644	Confirmed
Reddit Comments	+0.132	1.7%	1,699	Confirmed
Reddit Posts	+0.127	1.6%	1,729	Confirmed
Common Crawl	+0.123	1.5%	3,003	Confirmed
Avg Search Engine RankLower rank = better	+0.108	1.2%	2,638	Confirmed
Homepage Keywords	+0.035	0.1%	3,337	Baseline

Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
mit.edu	76.0%	146	1	158.5K	80	3.8M	2.1K	4.4K	75	90	2.9K	107	4	Colleges & universities
harvard.edu	76.0%	221	1	241.2K	80	5M	4.5K	959	67	197	3K	50	56	Colleges & universities
stanford.edu	76.0%	179	1	149.9K	80	3.6M	5K	13.4K	49	201	4.7K	102	72	Colleges & universities
ox.ac.uk	68.0%	18	19	68.8K	77	1.8M	1.6K	343	11	102	1.5K	33	—	Colleges & universities
berkeley.edu	64.0%	158	1	100.2K	78	2.4M	3.7K	9.1K	131	247	3.1K	66	112	Colleges & universities
cam.ac.uk	64.0%	19	13	50.2K	75	1.4M	835	1.1K	6	136	1.2K	47	28	Colleges & universities
princeton.edu	56.0%	37	8	49.6K	76	1.3M	2.1K	1.3K	7	12	2.6K	76	58	Colleges & universities
coursera.org	40.0%	186	3	67K	75	1.4M	10.6K	1.2K	164	1K	200	34	64	Colleges & universities
edx.org	40.0%	3	27	23.5K	71	583K	1.2K	495	150	98	114	26	8	Colleges & universities
yale.edu	40.0%	89	2	73.9K	76	1.9M	2.9K	7.1K	21	154	2.3K	59	26	Colleges & universities
caltech.edu	36.0%	3	7	19.8K	69	564.6K	845	162	1	10	776	88	61	Colleges & universities
uchicago.edu	32.0%	61	5	55.5K	75	1.5M	2K	1.2K	3	21	868	77	—	Colleges & universities
collegeboard.org	28.0%	14	11	21.2K	70	545.8K	804	243	41	27	85	—	8	Colleges & universities
niche.com	28.0%	71	1	11.6K	63	255.4K	5.2K	651	362	377	2.1K	7	12	Colleges & universities
khanacademy.org	28.0%	9	16	39.3K	73	882.8K	550	537	89	89	128	14	—	Colleges & universities
columbia.edu	28.0%	116	3	73K	76	1.9M	2.7K	1.2K	51	157	8.6K	79	26	Colleges & universities
usnews.com	24.0%	2.2K	1	103.8K	75	2.3M	43.6K	376	108	444	14.4K	20	410	Colleges & universities, Credit cards, Hospitals
cmu.edu	24.0%	22	11	38.3K	77	1.1M	2.3K	467	18	218	1.3K	86	68	Colleges & universities
petersons.com	24.0%	17	21	2.9K	57	94.4K	1.4K	27	—	—	793	—	12	Colleges & universities
commonapp.org	20.0%	2	1	5.3K	61	153.3K	1.7K	89	20	—	—	—	20	Colleges & universities
princetonreview.com	20.0%	40	1	7.1K	62	206.8K	2.1K	92	4	—	1.7K	—	100	Colleges & universities
bigfuture.collegeboard.org	20.0%	25	1	—	—	—	1.8K	3K	211	93	1.6K	—	12	Colleges & universities
cappex.com	12.0%	—	—	1.7K	53	48.2K	385	28	7	—	72	—	44	Colleges & universities
chegg.com	8.0%	12	17	4.5K	63	121.3K	592	276	21	26	172	24	18	Colleges & universities
open.edu	8.0%	—	—	6.9K	63	179.3K	139	8	3	1	86	—	—	Colleges & universities

Top search engine domains — neutral

Domains in Google search results for neutral queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m a high school senior who would be the first in my family to go to college, so I need a school that makes the process feel clear, welcoming, and possible.
I want straightforward information about admissions, financial aid, scholarships, housing, majors, and what support exists for students who don’t already know how college works.
I’m looking for a place where I won’t feel lost asking basic questions and where advisors, faculty, and staff actually help students navigate paperwork, class registration, and campus life.

Signal correlations — First-Gen Freshman

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
PageRank	+0.275	7.5%	85	Strong
HC	+0.270	7.3%	85	Strong
Backlink Count	+0.232	5.4%	85	Strong
Homepage Keywords	-0.210	4.4%	94	Strong
Common Crawl	+0.190	3.6%	91	Confirmed
Reddit Posts	+0.181	3.3%	73	Confirmed
Avg Search Engine RankLower rank = better	-0.138	1.9%	71	Confirmed
Wikidata	+0.125	1.6%	60	Confirmed
Search Engine Appearances	+0.055	0.3%	71	Emerging
Reddit Comments	+0.043	0.2%	74	Baseline
Best Search Engine RankLower rank = better	-0.007	0%	71	Baseline

Top LLM-recommended domains — First-Gen Freshman

How often AI recommended each domain when answering First-Gen Freshman queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — First-Gen Freshman

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
asu.edu	56.0%	70	1	39.2K	72	955.3K	1.8K	1.8K	52	117	524	97	56	Colleges & universities
ucf.edu	56.0%	60	19	12.3K	70	354.8K	2.2K	910	14	259	255	77	39	Colleges & universities
utep.edu	40.0%	8	25	4.4K	60	130.3K	382	88	3	9	81	20	48	Colleges & universities
unc.edu	36.0%	136	2	36.8K	74	1M	3.8K	900	29	154	816	60	8	Colleges & universities
temple.edu	32.0%	37	3	11.8K	70	349.6K	1.9K	937	29	38	398	68	136	Colleges & universities
firstgen.naspa.org	28.0%	—	—	—	—	—	1.4K	333	—	—	88	—	22	Colleges & universities
bigfuture.collegeboard.org	28.0%	25	1	—	—	—	1.8K	3K	211	93	1.6K	—	12	Colleges & universities
commonapp.org	24.0%	2	1	5.3K	61	153.3K	1.7K	89	20	—	—	—	20	Colleges & universities
collegescorecard.ed.gov	24.0%	17	1	—	—	—	5.2K	12.3K	239	56	21.1K	6	4	Colleges & universities
uncg.edu	24.0%	14	5	5.1K	61	158.3K	383	276	3	16	280	28	72	Colleges & universities
trinity.edu	16.0%	—	—	1.9K	57	61.8K	97	53	1	—	202	37	96	Colleges & universities
imfirst.org	16.0%	—	—	278	43	12.2K	908	44	—	6	5	—	8	Colleges & universities
unt.edu	16.0%	12	14	10.4K	66	302K	830	901	34	50	389	64	64	Colleges & universities
nces.ed.gov	16.0%	10	12	—	—	—	12.4K	33.9K	1.6K	358	87.5K	58	44	Colleges & universities
arizona.edu	16.0%	84	2	30.4K	72	818.5K	1.9K	3.2K	11	50	317	47	70	Colleges & universities
unlv.edu	16.0%	19	16	8.4K	69	249.6K	1.1K	339	17	56	348	54	56	Colleges & universities
fiu.edu	16.0%	37	3	10.9K	65	312.4K	1.1K	595	10	7	394	65	52	Colleges & universities
trincoll.edu	16.0%	1	53	2.3K	62	72.3K	175	14	—	—	315	19	48	Colleges & universities
txst.edu	16.0%	21	13	1.9K	56	57.2K	443	1	1	—	46	—	44	Colleges & universities
gvsu.edu	16.0%	8	16	4.5K	63	146.1K	559	99	2	34	257	65	36	Colleges & universities
petersons.com	16.0%	17	21	2.9K	57	94.4K	1.4K	27	—	—	793	—	12	Colleges & universities
questbridge.org	12.0%	8	16	947	50	29.9K	238	15	3	2	34	—	40	Colleges & universities
csulb.edu	12.0%	10	17	5.1K	60	144.2K	1K	366	16	9	287	30	52	Colleges & universities
iu.edu	12.0%	49	6	17.5K	72	519.5K	1.3K	4.4K	37	123	368	—	76	Colleges & universities
niche.com	12.0%	71	1	11.6K	63	255.4K	5.2K	651	362	377	2.1K	7	12	Colleges & universities

Top search engine domains — First-Gen Freshman

Domains in Google search results for First-Gen Freshman queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — First-Gen Freshman

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m an adult learner looking to change careers, and I need a college or university that understands I’m not a traditional full-time student fresh out of high school.
I may be working, supporting a family, or returning to school after years away, so flexibility is essential.
I want online, evening, weekend, or hybrid options that are designed well, not treated like an afterthought.

Signal correlations — Career Changer Adult

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Wikidata	+0.353	12.5%	15	Dominant
Search Engine Appearances	+0.279	7.8%	33	Strong
PageRank	+0.268	7.2%	30	Strong
Backlink Count	+0.245	6%	30	Strong
HC	+0.209	4.4%	30	Strong
Reddit Comments	+0.201	4%	27	Strong
Reddit Posts	+0.161	2.6%	27	Confirmed
Best Search Engine RankLower rank = better	+0.129	1.7%	33	Confirmed
Homepage Keywords	+0.062	0.4%	37	Emerging
Avg Search Engine RankLower rank = better	+0.040	0.2%	33	Baseline
Common Crawl	+0.021	0%	38	Baseline

Top LLM-recommended domains — Career Changer Adult

How often AI recommended each domain when answering Career Changer Adult queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Career Changer Adult

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
wgu.edu	100.0%	36	1	5.3K	62	144K	2.7K	65	152	105	63	55	212	Colleges & universities
umgc.edu	100.0%	15	2	1.3K	54	38.1K	1.3K	56	22	22	57	32	180	Colleges & universities
snhu.edu	100.0%	47	1	4.8K	60	120.1K	3.1K	67	33	12	96	41	117	Colleges & universities
purdueglobal.edu	100.0%	26	8	2.6K	59	84.9K	2.2K	37	1	—	45	—	88	Colleges & universities
asuonline.asu.edu	92.0%	23	2	—	—	—	1.5K	1.6K	51	35	270	—	20	Colleges & universities
excelsior.edu	80.0%	3	74	1.3K	57	41.5K	657	8	3	36	19	—	140	Colleges & universities
charteroak.edu	64.0%	—	—	308	43	9.5K	399	7	—	16	10	—	100	Colleges & universities
psu.edu	52.0%	179	2	64.6K	76	1.6M	4.8K	3.7K	57	206	1.2K	58	28	Colleges & universities
capella.edu	44.0%	4	26	1.7K	55	41.5K	750	43	17	65	33	—	124	Colleges & universities
northeastern.edu	32.0%	55	2	15.9K	68	469.6K	1.6K	1.7K	54	100	255	—	48	Colleges & universities
worldcampus.psu.edu	16.0%	5	23	—	—	—	795	65	—	2	58	—	44	Colleges & universities
brandman.edu	16.0%	—	—	340	44	11K	110	3	—	—	33	—	—	Colleges & universities
uwf.edu	16.0%	3	20	2K	56	63K	348	450	16	23	602	16	87	Colleges & universities
drexel.edu	16.0%	23	2	10.8K	71	322.1K	2.3K	3.2K	253	172	2.8K	103	58	Colleges & universities
csuglobal.edu	16.0%	8	18	664	50	20.3K	751	420	5	29	16	16	204	Colleges & universities
online.osu.edu	12.0%	3	19	—	—	—	443	249	9	220	23	—	54	Colleges & universities
regis.edu	12.0%	3	36	1.3K	56	38.8K	314	23	—	—	34	—	128	Colleges & universities
tesu.edu	12.0%	10	21	545	47	17.3K	916	12	2	16	25	15	88	Colleges & universities
franklin.edu	12.0%	27	1	1.2K	51	34.2K	1.4K	15	—	45	26	—	256	Colleges & universities
asu.edu	8.0%	70	1	39.2K	72	955.3K	1.8K	1.8K	52	117	524	97	56	Colleges & universities
online.arizona.edu	8.0%	8	8	—	—	—	290	371	7	—	—	—	64	Colleges & universities
osu.edu	8.0%	230	1	36.5K	71	946.8K	5.9K	3.1K	43	234	702	61	24	Colleges & universities
uml.edu	8.0%	6	34	4K	63	131.3K	377	847	7	9	328	36	52	Colleges & universities
national.edu	8.0%	1	73	430	45	11.9K	44	5	—	—	1	—	112	Colleges & universities
extension.harvard.edu	8.0%	14	2	—	—	—	349	879	172	32	175	—	100	Colleges & universities

Top search engine domains — Career Changer Adult

Domains in Google search results for Career Changer Adult queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Career Changer Adult

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m a parent helping my child evaluate colleges, and I’m primarily looking for institutions with strong academic reputation, selective admissions, excellent faculty, and a track record of opening doors.
I want a school that signals quality to employers and graduate programs, but I also care about whether my child will be supported personally and intellectually once they arrive.
I’m interested in honors programs, undergraduate research, mentorship, global opportunities, alumni networks, and internships that lead to real outcomes.

Signal correlations — Prestige Seeker Parent

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
PageRank	+0.839	70.4%	13	Dominant
Backlink Count	+0.775	60%	13	Dominant
HC	+0.772	59.5%	13	Dominant
Search Engine Appearances	+0.726	52.7%	15	Dominant
Common Crawl	+0.635	40.3%	22	Dominant
Reddit Posts	+0.569	32.4%	19	Dominant
Wikidata	+0.500	25%	15	Dominant
Best Search Engine RankLower rank = better	+0.414	17.1%	15	Dominant
Avg Search Engine RankLower rank = better	-0.279	7.8%	15	Strong
Homepage Keywords	+0.184	3.4%	22	Confirmed
Reddit Comments	+0.135	1.8%	20	Confirmed

Top LLM-recommended domains — Prestige Seeker Parent

How often AI recommended each domain when answering Prestige Seeker Parent queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Prestige Seeker Parent

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
princeton.edu	96.0%	37	8	49.6K	76	1.3M	2.1K	1.3K	7	12	2.6K	76	58	Colleges & universities
stanford.edu	96.0%	179	1	149.9K	80	3.6M	5K	13.4K	49	201	4.7K	102	72	Colleges & universities
harvard.edu	96.0%	221	1	241.2K	80	5M	4.5K	959	67	197	3K	50	56	Colleges & universities
mit.edu	96.0%	146	1	158.5K	80	3.8M	2.1K	4.4K	75	90	2.9K	107	4	Colleges & universities
yale.edu	96.0%	89	2	73.9K	76	1.9M	2.9K	7.1K	21	154	2.3K	59	26	Colleges & universities
columbia.edu	96.0%	116	3	73K	76	1.9M	2.7K	1.2K	51	157	8.6K	79	26	Colleges & universities
duke.edu	96.0%	84	3	37.5K	74	1M	2.4K	4.1K	32	77	544	88	48	Colleges & universities
northwestern.edu	96.0%	99	5	39K	73	1.1M	2.7K	1.5K	1	36	600	77	64	Colleges & universities, IVF & reproductive medicine
uchicago.edu	84.0%	61	5	55.5K	75	1.5M	2K	1.2K	3	21	868	77	—	Colleges & universities
upenn.edu	76.0%	150	2	66K	76	1.7M	4.8K	867	15	104	1.4K	68	76	Colleges & universities, Dermatology groups
brown.edu	16.0%	27	12	23.3K	73	677.5K	1.5K	1.2K	14	122	1.8K	66	132	Colleges & universities
caltech.edu	8.0%	3	7	19.8K	69	564.6K	845	162	1	10	776	88	61	Colleges & universities
dartmouth.edu	8.0%	30	5	17.1K	72	499.8K	476	6.7K	14	45	963	5	49	Colleges & universities
college.harvard.edu	4.0%	4	8	—	—	—	778	769	225	73	334	23	148	Colleges & universities
admissions.stanford.edu	4.0%	—	—	—	—	—	—	3	—	—	—	—	18	Colleges & universities
admissions.mit.edu	4.0%	—	—	—	—	—	—	—	—	—	—	—	24	Colleges & universities
admissions.yale.edu	4.0%	—	—	—	—	—	196	303	129	33	173	—	72	Colleges & universities
admissions.princeton.edu	4.0%	—	—	—	—	—	—	4	—	—	—	—	32	Colleges & universities
undergrad.admissions.columbia.edu	4.0%	3	27	—	—	—	217	168	63	25	257	—	16	Colleges & universities
college.uchicago.edu	4.0%	—	—	—	—	—	47	135	8	—	150	21	6	Colleges & universities
admissions.upenn.edu	4.0%	3	29	—	—	—	115	165	27	18	113	—	44	Colleges & universities
admissions.duke.edu	4.0%	—	—	—	—	—	68	109	27	1	108	—	32	Colleges & universities
admissions.northwestern.edu	4.0%	1	58	—	—	—	110	131	9	2	99	—	42	Colleges & universities

Top search engine domains — Prestige Seeker Parent

Domains in Google search results for Prestige Seeker Parent queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Prestige Seeker Parent

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking for a college experience that is affordable, practical, and close enough for me to commute, because minimizing debt is one of my top priorities.
I may be living at home, working part-time, or helping my family, so I need a school that fits around real financial constraints without making me feel like I’m settling for less.
I want clear tuition information, strong in-state or local value, easy transfer pathways, flexible scheduling, and programs that lead to stable careers.

Signal correlations — Budget-Conscious Commuter

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Best Search Engine RankLower rank = better	+0.502	25.2%	104	Dominant
Search Engine Appearances	+0.443	19.7%	104	Dominant
Reddit Posts	+0.308	9.5%	59	Dominant
Common Crawl	+0.263	6.9%	112	Strong
Avg Search Engine RankLower rank = better	+0.213	4.5%	104	Strong
PageRank	+0.104	1.1%	117	Confirmed
Backlink Count	+0.090	0.8%	117	Emerging
Homepage Keywords	-0.074	0.5%	122	Emerging
Reddit Comments	-0.031	0.1%	74	Baseline
HC	-0.023	0.1%	117	Baseline
Wikidata	-0.008	0%	28	Baseline

Top LLM-recommended domains — Budget-Conscious Commuter

How often AI recommended each domain when answering Budget-Conscious Commuter queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Budget-Conscious Commuter

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
niche.com	60.0%	71	1	11.6K	63	255.4K	5.2K	651	362	377	2.1K	7	12	Colleges & universities
bigfuture.collegeboard.org	52.0%	25	1	—	—	—	1.8K	3K	211	93	1.6K	—	12	Colleges & universities
collegescorecard.ed.gov	52.0%	17	1	—	—	—	5.2K	12.3K	239	56	21.1K	6	4	Colleges & universities
suny.edu	48.0%	15	8	3.6K	68	118.4K	1.2K	72	2	1.1K	435	27	60	Colleges & universities
wgu.edu	48.0%	36	1	5.3K	62	144K	2.7K	65	152	105	63	55	212	Colleges & universities
cuny.edu	40.0%	59	1	27.1K	72	695.2K	2.3K	402	16	52	859	41	116	Colleges & universities
calstate.edu	36.0%	31	2	4.4K	62	132.4K	1.3K	376	9	—	1.1K	37	24	Colleges & universities
communitycollegereview.com	36.0%	7	8	333	43	11.4K	230	—	—	—	75	—	56	Colleges & universities
bestcolleges.com	32.0%	90	1	6.2K	65	196.2K	3.1K	537	29	31	276	—	104	Colleges & universities
petersons.com	32.0%	17	21	2.9K	57	94.4K	1.4K	27	—	—	793	—	12	Colleges & universities
snhu.edu	28.0%	47	1	4.8K	60	120.1K	3.1K	67	33	12	96	41	117	Colleges & universities
umgc.edu	28.0%	15	2	1.3K	54	38.1K	1.3K	56	22	22	57	32	180	Colleges & universities
collegecost.ed.gov	24.0%	2	2	—	—	—	296	339	1	—	86	—	4	Colleges & universities
transferology.com	24.0%	1	4	519	50	22.4K	352	151	84	1	25	—	20	Colleges & universities
assist.org	20.0%	3	17	418	47	14.7K	488	401	985	435	91	—	—	Colleges & universities
purdueglobal.edu	20.0%	26	8	2.6K	59	84.9K	2.2K	37	1	—	45	—	88	Colleges & universities
asuonline.asu.edu	16.0%	23	2	—	—	—	1.5K	1.6K	51	35	270	—	20	Colleges & universities
cccapply.org	12.0%	—	—	364	47	12.7K	74	5	2	—	—	—	32	Colleges & universities
nces.ed.gov	12.0%	10	12	—	—	—	12.4K	33.9K	1.6K	358	87.5K	58	44	Colleges & universities
degreechoices.com	12.0%	14	3	248	41	8.5K	142	2	2	—	96	—	56	Colleges & universities
ccc.edu	12.0%	8	43	1K	57	30.8K	889	39	1	—	99	47	140	Colleges & universities
collegeconsensus.com	12.0%	18	5	675	48	23.9K	920	10	—	—	—	—	20	Colleges & universities
gmu.edu	12.0%	24	6	16.1K	69	476.5K	998	2.2K	20	46	305	65	99	Colleges & universities
campusreel.org	12.0%	3	22	707	46	18.5K	274	8	—	6	—	—	64	Colleges & universities
smartasset.com	8.0%	464	1	13.3K	63	273.4K	24.8K	13.4K	3.1K	642	932	6	106	Colleges & universities, Consumer wealth advisors / RIAs

Top search engine domains — Budget-Conscious Commuter

Domains in Google search results for Budget-Conscious Commuter queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Budget-Conscious Commuter

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m searching for an online degree because I need education that fits into a life already full of work, family, and other responsibilities.
I care about convenience, but I don’t want low-quality convenience.
I want a school with a strong online learning platform, responsive instructors, accessible student services, and a structure that helps me stay on track without needing to be on campus.

Signal correlations — Online Degree Juggler

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Avg Search Engine RankLower rank = better	+0.441	19.5%	25	Dominant
Search Engine Appearances	+0.361	13.1%	25	Dominant
Best Search Engine RankLower rank = better	+0.345	11.9%	25	Dominant
Wikidata	-0.291	8.5%	12	Strong
PageRank	-0.216	4.7%	16	Strong
HC	-0.201	4.1%	16	Strong
Homepage Keywords	+0.147	2.2%	30	Confirmed
Backlink Count	-0.127	1.6%	16	Confirmed
Reddit Comments	+0.029	0.1%	22	Baseline
Reddit Posts	-0.029	0.1%	21	Baseline
Common Crawl	-0.019	0%	29	Baseline

Top LLM-recommended domains — Online Degree Juggler

How often AI recommended each domain when answering Online Degree Juggler queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Online Degree Juggler

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
umgc.edu	100.0%	15	2	1.3K	54	38.1K	1.3K	56	22	22	57	32	180	Colleges & universities
asuonline.asu.edu	92.0%	23	2	—	—	—	1.5K	1.6K	51	35	270	—	20	Colleges & universities
ufonline.ufl.edu	84.0%	11	7	—	—	—	531	368	23	3	—	—	124	Colleges & universities
snhu.edu	84.0%	47	1	4.8K	60	120.1K	3.1K	67	33	12	96	41	117	Colleges & universities
worldcampus.psu.edu	76.0%	5	23	—	—	—	795	65	—	2	58	—	44	Colleges & universities
purdueglobal.edu	72.0%	26	8	2.6K	59	84.9K	2.2K	37	1	—	45	—	88	Colleges & universities
wgu.edu	72.0%	36	1	5.3K	62	144K	2.7K	65	152	105	63	55	212	Colleges & universities
online.illinois.edu	68.0%	4	39	—	—	—	590	88	5	—	—	—	64	Colleges & universities
online.arizona.edu	60.0%	8	8	—	—	—	290	371	7	—	—	—	64	Colleges & universities
online.osu.edu	48.0%	3	19	—	—	—	443	249	9	220	23	—	54	Colleges & universities
online.oregonstate.edu	40.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities
und.edu	24.0%	15	17	5K	61	143.6K	910	1.2K	58	24	385	20	48	Colleges & universities
oregonstate.edu	20.0%	59	1	26.6K	69	665.1K	1.1K	1.8K	26	392	2.2K	51	72	Colleges & universities
psu.edu	20.0%	179	2	64.6K	76	1.6M	4.8K	3.7K	57	206	1.2K	58	28	Colleges & universities
ecampus.oregonstate.edu	20.0%	7	19	—	—	—	797	737	36	5	146	—	64	Colleges & universities
online.uagc.edu	12.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities
arizona.edu	12.0%	84	2	30.4K	72	818.5K	1.9K	3.2K	11	50	317	47	70	Colleges & universities
online.uark.edu	12.0%	2	30	—	—	—	260	255	3	—	27	—	40	Colleges & universities
asu.edu	8.0%	70	1	39.2K	72	955.3K	1.8K	1.8K	52	117	524	97	56	Colleges & universities
online.ufl.edu	8.0%	—	—	—	—	—	—	—	—	—	—	—	62	Colleges & universities
online.purdue.edu	8.0%	—	—	—	—	—	345	136	—	—	190	—	—	Colleges & universities
ufl.edu	4.0%	115	1	43.2K	73	1M	4.2K	2.2K	23	88	708	—	36	Colleges & universities
pennstateworldcampus.psu.edu	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities
online.louisville.edu	4.0%	—	—	—	—	—	—	—	—	—	—	—	36	Colleges & universities
osuonline.okstate.edu	4.0%	—	—	—	—	—	12	96	—	—	—	—	20	Colleges & universities

Top search engine domains — Online Degree Juggler

Domains in Google search results for Online Degree Juggler queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Online Degree Juggler

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m an international student researching colleges and universities abroad, and I need a school that is academically strong but also prepared to support students coming from different education systems, cultures, and visa situations.
I want clear information about application requirements, English proficiency, credential evaluation, tuition, scholarships, housing, and what international student services are actually available.
I care about the reputation of the institution, but I also need to know whether I will have help with immigration paperwork, orientation, cultural adjustment, internships, and career planning in a new country.

Signal correlations — International Applicant

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Backlink Count	+0.513	26.4%	60	Dominant
PageRank	+0.492	24.2%	60	Dominant
Common Crawl	+0.486	23.7%	57	Dominant
Wikidata	+0.462	21.3%	41	Dominant
HC	+0.443	19.6%	60	Dominant
Reddit Comments	+0.441	19.4%	56	Dominant
Reddit Posts	+0.396	15.7%	55	Dominant
Avg Search Engine RankLower rank = better	-0.324	10.5%	39	Dominant
Search Engine Appearances	+0.145	2.1%	39	Confirmed
Best Search Engine RankLower rank = better	-0.079	0.6%	39	Emerging
Homepage Keywords	-0.077	0.6%	55	Emerging

Top LLM-recommended domains — International Applicant

How often AI recommended each domain when answering International Applicant queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — International Applicant

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
ubc.ca	88.0%	7	21	34.1K	73	892.2K	265	2.8K	62	334	367	60	20	Colleges & universities
utoronto.ca	88.0%	20	10	34.7K	73	923.1K	526	3.5K	62	172	930	55	20	Colleges & universities
nyu.edu	80.0%	137	1	44.5K	74	1.2M	3.4K	3.7K	186	459	1.7K	79	21	Colleges & universities, Cosmetic-surgery clinics
northeastern.edu	60.0%	55	2	15.9K	68	469.6K	1.6K	1.7K	54	100	255	—	48	Colleges & universities
illinois.edu	44.0%	87	4	38.3K	74	993.6K	2.3K	5.6K	86	1.1K	1.1K	66	66	Colleges & universities
asu.edu	44.0%	70	1	39.2K	72	955.3K	1.8K	1.8K	52	117	524	97	56	Colleges & universities
umich.edu	40.0%	165	1	68.3K	76	1.7M	3.8K	2.9K	235	270	2K	86	36	Colleges & universities, Dermatology groups
monash.edu	40.0%	2	38	13.5K	68	378.5K	441	831	16	73	479	30	112	Colleges & universities
nus.edu.sg	40.0%	2	15	15.6K	71	420.9K	166	750	53	88	342	18	21	Colleges & universities
purdue.edu	36.0%	106	3	39.9K	75	1.1M	3.5K	2.6K	198	497	941	79	13	Colleges & universities
arizona.edu	36.0%	84	2	30.4K	72	818.5K	1.9K	3.2K	11	50	317	47	70	Colleges & universities
drexel.edu	32.0%	23	2	10.8K	71	322.1K	2.3K	3.2K	253	172	2.8K	103	58	Colleges & universities
ucla.edu	24.0%	129	2	54.9K	74	1.4M	3.1K	647	30	71	1.1K	63	124	Colleges & universities
unsw.edu.au	24.0%	3	57	18.2K	69	503.9K	801	619	2	52	226	—	100	Colleges & universities
unimelb.edu.au	24.0%	9	27	19K	72	509K	283	2.9K	6	66	174	50	—	Colleges & universities
usc.edu	16.0%	119	2	42.8K	74	1.1M	2.7K	2K	204	50	1.4K	93	135	Colleges & universities
mcgill.ca	16.0%	7	27	24.7K	72	671.7K	1.2K	607	30	124	1.3K	83	88	Colleges & universities
berkeley.edu	12.0%	158	1	100.2K	78	2.4M	3.7K	9.1K	131	247	3.1K	66	112	Colleges & universities
bu.edu	12.0%	69	3	32.5K	71	883.2K	4.5K	1.1K	74	218	1.7K	253	49	Colleges & universities
ucdavis.edu	12.0%	164	1	40.8K	72	1M	3.6K	1K	46	151	573	66	132	Colleges & universities, Hospitals
imperial.ac.uk	12.0%	3	50	19.7K	72	575.8K	808	589	20	76	616	28	32	Colleges & universities
stanford.edu	8.0%	179	1	149.9K	80	3.6M	5K	13.4K	49	201	4.7K	102	72	Colleges & universities
mit.edu	8.0%	146	1	158.5K	80	3.8M	2.1K	4.4K	75	90	2.9K	107	4	Colleges & universities
educationusa.state.gov	8.0%	8	11	—	—	—	675	1.1K	34	11	538	—	28	Colleges & universities
cam.ac.uk	8.0%	19	13	50.2K	75	1.4M	835	1.1K	6	136	1.2K	47	28	Colleges & universities

Top search engine domains — International Applicant

Domains in Google search results for International Applicant queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — International Applicant

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m a student-athlete trying to find a college where I can compete seriously while also getting a strong education and a realistic path after sports.
I want a program that matches my level athletically, whether that means top-tier competition or a setting where I can contribute sooner and still grow.
I’m looking at coaching staff stability, team culture, facilities, playing time opportunity, athletic academic support, and whether athletes actually graduate and move into solid careers.

Signal correlations — Athletic Recruit Prospect

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Reddit Posts	-0.413	17.1%	12	Dominant
PageRank	+0.378	14.3%	39	Dominant
Backlink Count	+0.328	10.8%	39	Dominant
HC	+0.293	8.6%	39	Strong
Reddit Comments	+0.264	7%	14	Strong
Wikidata	+0.232	5.4%	10	Strong
Common Crawl	+0.226	5.1%	32	Strong
Best Search Engine RankLower rank = better	+0.093	0.9%	19	Emerging
Homepage Keywords	+0.053	0.3%	34	Emerging
Search Engine Appearances	+0.034	0.1%	19	Baseline
Avg Search Engine RankLower rank = better	-0.009	0%	19	Baseline

Top LLM-recommended domains — Athletic Recruit Prospect

How often AI recommended each domain when answering Athletic Recruit Prospect queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Athletic Recruit Prospect

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
ncsasports.org	100.0%	38	1	1.7K	55	40.5K	662	17	—	10	230	—	84	Colleges & universities
fieldlevel.com	100.0%	7	2	304	45	4.6K	1	3	—	2	10	2	4	Colleges & universities
naia.org	96.0%	6	18	1.5K	55	38.9K	201	38	2	—	626	—	20	Colleges & universities
ncaa.org	92.0%	41	1	10.7K	69	283.3K	2.5K	160	45	28	6.7K	62	20	Colleges & universities
njcaa.org	84.0%	—	—	1.2K	52	30.5K	105	103	—	—	1K	—	9	Colleges & universities
berecruited.com	80.0%	—	—	190	50	4.2K	110	3	—	—	5	—	—	Colleges & universities
sportsrecruits.com	68.0%	28	2	619	48	9.6K	395	123	2	4	19	—	8	Colleges & universities
captainu.com	40.0%	—	—	998	40	18K	94	25	—	—	—	—	16	Colleges & universities
hudl.com	32.0%	7	23	6.2K	68	123.8K	197	53	—	24	24	—	92	Colleges & universities
unigo.com	28.0%	5	53	2.1K	56	63.4K	849	17	4	7	193	5	52	Colleges & universities
niche.com	24.0%	71	1	11.6K	63	255.4K	5.2K	651	362	377	2.1K	7	12	Colleges & universities
nextcollegestudentathlete.com	20.0%	—	—	0	0	—	—	—	—	—	—	—	—	Colleges & universities
cccaasports.org	20.0%	—	—	178	45	4.9K	45	5	—	—	43	—	24	Colleges & universities
frontrush.com	16.0%	2	8	161	66	5.1K	31	1	—	—	—	—	112	Colleges & universities
usnews.com	16.0%	2.2K	1	103.8K	75	2.3M	43.6K	376	108	444	14.4K	20	410	Colleges & universities, Credit cards, Hospitals
beerecruited.com	12.0%	—	—	2	0	5	—	—	—	—	—	—	64	Colleges & universities
d3sports.com	12.0%	—	—	30	27	973	9	—	—	—	169	—	12	Colleges & universities
ncaa.com	8.0%	3	53	8.5K	69	222.9K	1K	785	472	167	11K	75	24	Colleges & universities
becruited.com	8.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities
becruit.com	8.0%	—	—	0	0	—	—	—	—	—	—	—	32	Colleges & universities
collegevine.com	8.0%	66	4	1.2K	52	33.1K	796	10	13	—	15	—	156	Colleges & universities
bigfuture.collegeboard.org	8.0%	25	1	—	—	—	1.8K	3K	211	93	1.6K	—	12	Colleges & universities
prephero.com	8.0%	1	14	10	44	277	88	8	—	—	—	—	32	Colleges & universities
maxpreps.com	8.0%	—	—	4.6K	67	90.1K	119	2.6K	8	5	2.9K	3	—	Colleges & universities
usports.ca	8.0%	—	—	359	47	11.9K	—	21	1	—	637	21	—	Colleges & universities

Top search engine domains — Athletic Recruit Prospect

Domains in Google search results for Athletic Recruit Prospect queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Athletic Recruit Prospect

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking for a university where I can pursue advanced study and serious research, so I care deeply about academic rigor, faculty expertise, lab or research opportunities, and the institution’s reputation in my field.
I’m not just shopping for a degree name; I want an environment where ideas are taken seriously, mentorship is strong, and I can build the skills, publications, and professional connections needed for a research career or competitive industry role.
I’m interested in funding, assistantships, fellowship options, research centers, interdisciplinary collaboration, and access to facilities or datasets that will let me do meaningful work.

Signal correlations — Graduate Research Aspirant

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Avg Search Engine RankLower rank = better	-0.721	52%	10	Dominant
PageRank	+0.604	36.5%	12	Dominant
Search Engine Appearances	+0.555	30.8%	10	Dominant
Backlink Count	+0.357	12.7%	12	Dominant
Homepage Keywords	+0.336	11.3%	11	Dominant
HC	+0.323	10.5%	12	Dominant
Wikidata	+0.260	6.7%	12	Strong
Common Crawl	+0.217	4.7%	12	Strong
Reddit Posts	-0.119	1.4%	12	Confirmed
Reddit Comments	+0.084	0.7%	12	Emerging
Best Search Engine RankLower rank = better	-0.036	0.1%	10	Baseline

Top LLM-recommended domains — Graduate Research Aspirant

How often AI recommended each domain when answering Graduate Research Aspirant queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Graduate Research Aspirant

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
mit.edu	100.0%	146	1	158.5K	80	3.8M	2.1K	4.4K	75	90	2.9K	107	4	Colleges & universities
stanford.edu	100.0%	179	1	149.9K	80	3.6M	5K	13.4K	49	201	4.7K	102	72	Colleges & universities
berkeley.edu	100.0%	158	1	100.2K	78	2.4M	3.7K	9.1K	131	247	3.1K	66	112	Colleges & universities
cmu.edu	100.0%	22	11	38.3K	77	1.1M	2.3K	467	18	218	1.3K	86	68	Colleges & universities
caltech.edu	100.0%	3	7	19.8K	69	564.6K	845	162	1	10	776	88	61	Colleges & universities
princeton.edu	100.0%	37	8	49.6K	76	1.3M	2.1K	1.3K	7	12	2.6K	76	58	Colleges & universities
harvard.edu	96.0%	221	1	241.2K	80	5M	4.5K	959	67	197	3K	50	56	Colleges & universities
uchicago.edu	92.0%	61	5	55.5K	75	1.5M	2K	1.2K	3	21	868	77	—	Colleges & universities
umich.edu	84.0%	165	1	68.3K	76	1.7M	3.8K	2.9K	235	270	2K	86	36	Colleges & universities, Dermatology groups
cornell.edu	80.0%	338	1	114.4K	77	2.6M	3.7K	5K	51	141	1.4K	76	52	Colleges & universities
gatech.edu	36.0%	63	2	19.6K	72	579.3K	2.1K	2.3K	38	354	468	100	64	Colleges & universities
columbia.edu	12.0%	116	3	73K	76	1.9M	2.7K	1.2K	51	157	8.6K	79	26	Colleges & universities

Top search engine domains — Graduate Research Aspirant

Domains in Google search results for Graduate Research Aspirant queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Graduate Research Aspirant

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m searching for a college that aligns with my family’s religious values while still offering a strong academic experience and credible preparation for the future.
I want an environment where faith is not just a label but part of the campus culture, student life, leadership, and educational mission.
That said, I also want solid academics, qualified faculty, respected programs, and career outcomes that make the investment worthwhile.

Signal correlations — Faith-Based Family

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
Wikidata	+0.575	33%	12	Dominant
Search Engine Appearances	+0.468	21.9%	24	Dominant
Reddit Comments	-0.436	19%	7	Dominant
Reddit Posts	-0.279	7.8%	11	Strong
Best Search Engine RankLower rank = better	+0.217	4.7%	24	Strong
Backlink Count	+0.216	4.7%	26	Strong
Avg Search Engine RankLower rank = better	+0.202	4.1%	24	Strong
PageRank	+0.195	3.8%	26	Confirmed
Homepage Keywords	+0.110	1.2%	24	Confirmed
HC	+0.084	0.7%	26	Emerging
Common Crawl	+0.023	0.1%	26	Baseline

Top LLM-recommended domains — Faith-Based Family

How often AI recommended each domain when answering Faith-Based Family queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Faith-Based Family

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
wheaton.edu	100.0%	10	21	2.1K	55	61.9K	627	35	—	—	197	46	—	Colleges & universities
calvin.edu	100.0%	11	16	3.7K	58	103.3K	433	274	7	15	692	54	80	Colleges & universities
baylor.edu	100.0%	30	3	9.1K	64	271.9K	1.1K	85	2	6	366	—	96	Colleges & universities
messiah.edu	100.0%	10	5	1.1K	53	31.9K	442	71	—	—	38	31	140	Colleges & universities
belmont.edu	100.0%	25	5	1.9K	55	55.1K	708	122	—	—	92	—	88	Colleges & universities
biola.edu	100.0%	15	3	2.5K	68	63.8K	2.6K	15	—	8	58	—	56	Colleges & universities
samford.edu	92.0%	6	8	1.8K	54	52.4K	440	189	—	—	81	29	128	Colleges & universities
gordon.edu	68.0%	8	9	1K	53	29.5K	209	44	—	—	44	—	49	Colleges & universities
westmont.edu	32.0%	5	8	839	49	22.9K	348	47	—	—	32	—	64	Colleges & universities
taylor.edu	28.0%	6	19	689	53	20.1K	416	5	—	—	89	40	136	Colleges & universities
gcu.edu	28.0%	27	17	3.8K	58	99.7K	881	58	—	16	72	—	40	Colleges & universities
georgefox.edu	24.0%	16	2	1.4K	53	42.4K	851	52	—	—	75	21	56	Colleges & universities
liberty.edu	20.0%	21	21	4.9K	60	126K	2.3K	116	22	73	336	—	39	Colleges & universities
pepperdine.edu	16.0%	15	14	5.1K	69	153.4K	831	202	10	13	141	—	80	Colleges & universities
pointloma.edu	12.0%	7	25	1K	51	28.3K	570	254	—	—	23	—	112	Colleges & universities
seu.edu	12.0%	8	14	794	51	21.3K	397	138	—	—	42	24	42	Colleges & universities
regent.edu	12.0%	13	9	2K	56	56.2K	1.2K	7	—	6	106	18	208	Colleges & universities
tcu.edu	8.0%	15	10	3.9K	68	110.5K	461	338	—	10	47	—	60	Colleges & universities
sru.edu	4.0%	4	34	982	53	29.4K	310	19	—	—	96	11	72	Colleges & universities
hillsdale.edu	4.0%	5	26	3.3K	55	81.7K	135	20	2	—	80	—	108	Colleges & universities
evangel.edu	4.0%	3	8	444	44	12K	443	11	—	—	23	—	48	Colleges & universities
snu.edu	4.0%	3	7	716	44	18K	256	35	—	3	32	12	176	Colleges & universities
sagu.edu	4.0%	—	—	328	41	8.8K	124	3	—	—	5	—	—	Colleges & universities
samuellifecollege.edu	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities
samuelford.edu	4.0%	—	—	—	—	—	—	—	—	—	—	—	—	Colleges & universities

Top search engine domains — Faith-Based Family

Domains in Google search results for Faith-Based Family queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Faith-Based Family

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking for a college or university where I can seriously develop as an artist, performer, designer, writer, or creator while still getting a meaningful education and viable career preparation.
I care about talent development, portfolio-building, mentorship, studio or performance access, and the chance to work closely with faculty who are active professionals in their fields.
I want a program that pushes me creatively and gives me real opportunities to exhibit, perform, publish, collaborate, intern, and build a network.

Signal correlations — Creative Arts Hopeful

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signal	ρ (Spearman)	R²	n	Rank Influence
HC	+0.401	16.1%	17	Dominant
Common Crawl	+0.373	13.9%	17	Dominant
Reddit Comments	-0.237	5.6%	10	Strong
Search Engine Appearances	+0.227	5.2%	16	Strong
PageRank	+0.177	3.1%	17	Confirmed
Best Search Engine RankLower rank = better	-0.169	2.8%	16	Confirmed
Homepage Keywords	-0.106	1.1%	17	Confirmed
Reddit Posts	+0.079	0.6%	10	Emerging
Avg Search Engine RankLower rank = better	-0.044	0.2%	16	Baseline
Backlink Count	+0.034	0.1%	17	Baseline
Wikidata	-0.030	0.1%	10	Baseline

Top LLM-recommended domains — Creative Arts Hopeful

How often AI recommended each domain when answering Creative Arts Hopeful queries within Colleges & universities. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Creative Arts Hopeful

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

Domain	LLM %	SE #	SE Best Rank	Backlinks	PageRank	AUC	SE OBL	Crawl	Reddit Cmts	Reddit Posts	Wikipedia	Wikidata	Homepage	Industries
risd.edu	100.0%	4	41	2.9K	61	80.6K	1.5K	181	3	—	116	—	72	Colleges & universities
calarts.edu	100.0%	5	19	1.9K	55	53.5K	924	221	11	1	313	22	120	Colleges & universities
saic.edu	100.0%	8	13	2.1K	55	56.6K	989	107	—	—	127	—	72	Colleges & universities
nyu.edu	100.0%	137	1	44.5K	74	1.2M	3.4K	3.7K	186	459	1.7K	79	21	Colleges & universities, Cosmetic-surgery clinics
cmu.edu	100.0%	22	11	38.3K	77	1.1M	2.3K	467	18	218	1.3K	86	68	Colleges & universities
sva.edu	96.0%	3	36	2.5K	58	66.6K	371	242	22	28	501	24	10	Colleges & universities
ucla.edu	96.0%	129	2	54.9K	74	1.4M	3.1K	647	30	71	1.1K	63	124	Colleges & universities
mica.edu	88.0%	4	23	1.3K	55	38K	637	22	—	2	83	31	64	Colleges & universities
usc.edu	84.0%	119	2	42.8K	74	1.1M	2.7K	2K	204	50	1.4K	93	135	Colleges & universities
parsons.edu	68.0%	—	—	1K	52	27.4K	28	15	—	—	42	—	160	Colleges & universities
artcenter.edu	24.0%	7	5	1.7K	55	42.5K	695	18	—	—	80	—	96	Colleges & universities
pratt.edu	20.0%	10	15	2.7K	57	75.8K	1.3K	54	—	14	181	66	88	Colleges & universities
scad.edu	8.0%	6	19	2.7K	60	73.5K	1.1K	398	40	—	227	41	20	Colleges & universities
arts.ac.uk	4.0%	2	87	6.3K	62	157.2K	418	44	—	11	145	2	12	Colleges & universities
cca.edu	4.0%	10	3	1.5K	54	44.2K	457	97	5	—	79	—	16	Colleges & universities
berklee.edu	4.0%	9	7	4.9K	61	121.5K	330	135	16	3	704	—	128	Colleges & universities
juilliard.edu	4.0%	2	11	2.3K	54	60.7K	318	6	—	—	665	—	128	Colleges & universities

Top search engine domains — Creative Arts Hopeful

Domains in Google search results for Creative Arts Hopeful queries within Colleges & universities. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Creative Arts Hopeful

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#	Domain	PageRank	Backlinks	AUC	HC	LLM Score
1	linkedin.com	95.0000	7.2M	79.2M	67.0000	66.9%
2	harvard.edu	80.0000	241.2K	5M	45.0000	99.5%
3	mit.edu	80.0000	158.5K	3.8M	45.0000	100.0%
4	stanford.edu	80.0000	149.9K	3.6M	44.0000	99.8%
5	cornell.edu	77.0000	114.4K	2.6M	44.0000	79.8%
6	usnews.com	75.0000	103.8K	2.3M	39.0000	52.3%
7	berkeley.edu	78.0000	100.2K	2.4M	44.0000	98.0%
8	yale.edu	76.0000	73.9K	1.9M	43.0000	94.4%
9	columbia.edu	76.0000	73K	1.9M	43.0000	91.7%
10	ox.ac.uk	77.0000	68.8K	1.8M	43.0000	87.8%
11	umich.edu	76.0000	68.3K	1.7M	43.0000	68.4%
12	coursera.org	75.0000	67K	1.4M	40.0000	89.3%
13	upenn.edu	76.0000	66K	1.7M	43.0000	63.4%
14	psu.edu	76.0000	64.6K	1.6M	43.0000	88.0%
15	umn.edu	74.0000	59.4K	1.5M	39.0000	46.3%
16	uchicago.edu	75.0000	55.5K	1.5M	42.0000	93.7%
17	ucla.edu	74.0000	54.9K	1.4M	40.0000	90.0%
18	udemy.com	74.0000	53.8K	1.1M	39.0000	59.5%
19	cam.ac.uk	75.0000	50.2K	1.4M	42.0000	86.3%
20	princeton.edu	76.0000	49.6K	1.3M	43.0000	98.5%
21	utexas.edu	75.0000	44.5K	1.2M	43.0000	26.3%
22	nyu.edu	74.0000	44.5K	1.2M	38.0000	62.1%
23	ufl.edu	73.0000	43.2K	1M	42.0000	55.4%
24	usc.edu	74.0000	42.8K	1.1M	40.0000	89.5%
25	ucsd.edu	74.0000	42.4K	1.1M	39.0000	40.0%

Colleges & universities

neutral General / no persona

First-Gen Freshman Persona segment

Career Changer Adult Persona segment

Prestige Seeker Parent Persona segment

Budget-Conscious Commuter Persona segment

Online Degree Juggler Persona segment

International Applicant Persona segment

Athletic Recruit Prospect Persona segment

Graduate Research Aspirant Persona segment

Faith-Based Family Persona segment

Creative Arts Hopeful Persona segment