LLM Ranking Factors

Consumer wealth advisors / RIAs

Backlink Count ρ=0.271
Domains
474
Personas
11
Top signal
Backlink Count
ρ = 0.271
Top LLM domain
facet.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Consumer wealth advisors / RIAs industry covers 474 domains in this dataset. The most LLM-recommended vendors include facet.com and creativeplanning.com and wealthramp.com.

Within this industry, the strongest predictor of LLM recommendations is Backlink Count (ρ=0.271, n=316 (vs. ρ=0.204 across all industries)). PageRank follows as second-strongest (ρ=0.261).

facet.com, creativeplanning.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, nerdwallet.com, barrons.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

6 signals show a strong or dominant correlation within this category: Backlink Count (ρ=0.271), PageRank (ρ=0.261), SE Outbound Links (ρ=0.255), BL Authority (ρ=0.245), BL Authority (Exp) (ρ=0.242), HC (ρ=0.214).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Consumer wealth advisors / RIAs

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 474 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Backlink Count+0.2717.3%316Strong
PageRank+0.2616.8%316Strong
SE Outbound Links+0.2556.5%195Strong
BL Authority+0.2456%307Strong
BL Authority (Exp)+0.2425.9%307Strong
HC+0.2144.6%316Strong
Homepage Keywords+0.1963.8%302Confirmed
Search Engine Appearances+0.1893.6%153Confirmed
Best Search Engine Rank+0.1402%153Confirmed
Reddit Comments+0.1402%84Confirmed
Reddit Posts+0.1061.1%71Confirmed
Common Crawl+0.0610.4%198Emerging
Wikidata+0.0530.3%19Emerging
Avg Search Engine Rank+0.0300.1%153Baseline
Wikipedia Citations+0.0120%64Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Consumer wealth advisors / RIAs queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
facet.com64.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
creativeplanning.com43.3%323813333380
Consumer wealth advisors / RIAs
wealthramp.com35.3%28780
Consumer wealth advisors / RIAs
vanguard.com29.8%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
garrettplanningnetwork.com25.5%188106
Consumer wealth advisors / RIAs
abacuswealth.com24.4%77152
Consumer wealth advisors / RIAs
schwab.com23.3%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
harnesswealth.com22.9%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
fidelity.com22.5%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
personalcapital.com21.8%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
fisherinvestments.com18.2%3711140
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
napfa.org18.2%8123145268
Consumer wealth advisors / RIAs
mariner.com17.8%1157
Consumer wealth advisors / RIAs
brightonjones.com17.5%3120
Consumer wealth advisors / RIAs
planvisionmn.com17.1%2116
Consumer wealth advisors / RIAs
pathstone.com16.7%18172
Consumer wealth advisors / RIAs
aspiriant.com16.7%16431276
Consumer wealth advisors / RIAs
wealthenhancement.com16.7%2550128
Consumer wealth advisors / RIAs
betterment.com15.3%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
wealthfront.com14.2%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
xyplanningnetwork.com13.8%64176
Consumer wealth advisors / RIAs
edelmanfinancialengines.com11.6%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
zoefin.com10.5%19712392
Consumer wealth advisors / RIAs
flowfp.com10.2%67368
Consumer wealth advisors / RIAs
freestonecapital.com9.8%52
Consumer wealth advisors / RIAs
Top search engine domains

Domains appearing most frequently in Google search results for Consumer wealth advisors / RIAs queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Consumer wealth advisors / RIAs businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
personalcapital.com100.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
facet.com100.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
schwab.com96.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com88.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
fidelity.com84.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
fisherinvestments.com76.0%3711140
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthfront.com72.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
creativeplanning.com64.0%323813333380
Consumer wealth advisors / RIAs
edelmanfinancialengines.com40.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
jpmorgan.com36.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
zoefin.com28.0%19712392
Consumer wealth advisors / RIAs
mariner.com24.0%1157
Consumer wealth advisors / RIAs
empower.com20.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthramp.com16.0%28780
Consumer wealth advisors / RIAs
harnesswealth.com12.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
morganstanley.com8.0%30978213463128
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs,
Mortgage lenders
farther.com8.0%1412184
Consumer wealth advisors / RIAs
wiseradvisor.com8.0%218152
Consumer wealth advisors / RIAs
ubs.com4.0%263171939113172
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs
northwesternmutual.com4.0%25116240102
Consumer wealth advisors / RIAs,
Life insurance
edwardjones.com4.0%5745193324
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
marinerwealthadvisors.com4.0%62157
Consumer wealth advisors / RIAs
hightoweradvisors.com4.0%2341591032
Consumer wealth advisors / RIAs
Top search engine domains — neutral

Domains in Google search results for neutral queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Retirement Nearer Persona segment

39 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m in my late 50s or early 60s, and retirement is no longer some abstract idea I’ll think about later.
I want a wealth advisor who can help me turn decades of saving into a clear, dependable retirement income plan.
I need guidance on when I can realistically retire, how much I can safely withdraw, whether to rebalance out of overly aggressive positions, and how Social Security, Medicare, taxes, and required minimum distributions will affect my lifestyle.
Signal correlations — Retirement Nearer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.69147.7%16Dominant
Backlink Count+0.2868.2%35Strong
PageRank+0.2586.7%35Strong
Reddit Posts+0.2576.6%15Strong
Search Engine Appearances+0.1753.1%25Confirmed
Best Search Engine RankLower rank = better+0.0970.9%25Emerging
Common Crawl+0.0850.7%30Emerging
HC+0.0840.7%35Emerging
Homepage Keywords+0.0670.4%35Emerging
Avg Search Engine RankLower rank = better-0.0060%25Baseline
Top LLM-recommended domains — Retirement Nearer

How often AI recommended each domain when answering Retirement Nearer queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Retirement Nearer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
creativeplanning.com100.0%323813333380
Consumer wealth advisors / RIAs
vanguard.com84.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
facet.com84.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
fidelity.com80.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com76.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
wealthramp.com72.0%28780
Consumer wealth advisors / RIAs
mariner.com72.0%1157
Consumer wealth advisors / RIAs
fisherinvestments.com64.0%3711140
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
personalcapital.com60.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
edelmanfinancialengines.com48.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
napfa.org32.0%8123145268
Consumer wealth advisors / RIAs
harnesswealth.com28.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
garrettplanningnetwork.com24.0%188106
Consumer wealth advisors / RIAs
wealthenhancement.com20.0%2550128
Consumer wealth advisors / RIAs
hightoweradvisors.com20.0%2341591032
Consumer wealth advisors / RIAs
faceretirement.com12.0%4
Consumer wealth advisors / RIAs
boldin.com12.0%2320737156
Consumer wealth advisors / RIAs
wiseradvisor.com12.0%218152
Consumer wealth advisors / RIAs
zoefin.com12.0%19712392
Consumer wealth advisors / RIAs
planvisionmn.com8.0%2116
Consumer wealth advisors / RIAs
farther.com8.0%1412184
Consumer wealth advisors / RIAs
facerockwealth.com4.0%
Consumer wealth advisors / RIAs
apellawealth.com4.0%996
Consumer wealth advisors / RIAs
jpmorgan.com4.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
briowealth.com4.0%20
Consumer wealth advisors / RIAs
Top search engine domains — Retirement Nearer

Domains in Google search results for Retirement Nearer queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Retirement Nearer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Young Wealth Builder Persona segment

61 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m in my late 20s or 30s, earning well, and finally at the point where I know I should be more intentional with money instead of just letting cash pile up in checking and random brokerage accounts.
I want a wealth advisor who understands that I’m still building, not preserving, and who won’t make me feel too small just because I’m not yet a millionaire.
I need help setting up a smart long-term plan around investing, retirement accounts, emergency savings, equity compensation if applicable, and balancing competing goals like buying a home, paying off student loans, and still enjoying life.
Signal correlations — Young Wealth Builder

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata-0.2999%8Strong
Reddit Comments-0.1813.3%27Confirmed
HC+0.1612.6%53Confirmed
Backlink Count+0.1452.1%53Confirmed
PageRank+0.1131.3%53Confirmed
Best Search Engine RankLower rank = better-0.1061.1%33Confirmed
Homepage Keywords+0.0660.4%50Emerging
Avg Search Engine RankLower rank = better-0.0650.4%33Emerging
Reddit Posts+0.0630.4%21Emerging
Search Engine Appearances-0.0570.3%33Emerging
Common Crawl+0.0090%41Baseline
Top LLM-recommended domains — Young Wealth Builder

How often AI recommended each domain when answering Young Wealth Builder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Young Wealth Builder

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
facet.com100.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
harnesswealth.com96.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
planvisionmn.com80.0%2116
Consumer wealth advisors / RIAs
betterment.com80.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
zoefin.com60.0%19712392
Consumer wealth advisors / RIAs
wealthfront.com56.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
ellevest.com56.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
domainmoney.com52.0%71264
Consumer wealth advisors / RIAs
learnvest.com32.0%33871916
Consumer wealth advisors / RIAs
vanguard.com28.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
apellawealth.com24.0%996
Consumer wealth advisors / RIAs
personalcapital.com24.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
range.com20.0%34.5K7371192
Consumer wealth advisors / RIAs
freestonecapital.com20.0%52
Consumer wealth advisors / RIAs
empower.com20.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
garrettplanningnetwork.com16.0%188106
Consumer wealth advisors / RIAs
robinsonsmithwealth.com16.0%433
Consumer wealth advisors / RIAs
boldin.com12.0%2320737156
Consumer wealth advisors / RIAs
hellonectarine.com12.0%6234068
Consumer wealth advisors / RIAs
rootfinancialpartners.com8.0%
Consumer wealth advisors / RIAs
edelmanfinancialengines.com8.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
northwesternmutual.com8.0%25116240102
Consumer wealth advisors / RIAs,
Life insurance
wealthramp.com8.0%28780
Consumer wealth advisors / RIAs
rootfinancial.com8.0%2
Consumer wealth advisors / RIAs
schwab.com8.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
Top search engine domains — Young Wealth Builder

Domains in Google search results for Young Wealth Builder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Young Wealth Builder

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

High Net Worth Family Persona segment

60 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

My household has accumulated significant assets, and I’m looking for a wealth advisor who can handle complexity with discretion, competence, and coordination.
I’m not just looking for someone to manage a portfolio; I want a trusted advisor who can connect investment strategy with tax planning, estate considerations, trust structures, philanthropy, business interests, and multigenerational wealth transfer.
I want customized service, proactive communication, and a real point of view on how to preserve and grow wealth without taking sloppy or unnecessary risks.
Signal correlations — High Net Worth Family

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Avg Search Engine RankLower rank = better-0.42217.8%25Dominant
Common Crawl+0.34311.8%28Dominant
Search Engine Appearances+0.31810.1%25Dominant
PageRank+0.3159.9%48Dominant
Reddit Posts+0.3059.3%10Dominant
Backlink Count+0.2918.5%48Strong
Homepage Keywords+0.2576.6%45Strong
HC+0.2375.6%48Strong
Wikidata+0.1542.4%5Confirmed
Best Search Engine RankLower rank = better+0.0240.1%25Baseline
Top LLM-recommended domains — High Net Worth Family

How often AI recommended each domain when answering High Net Worth Family queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — High Net Worth Family

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
pathstone.com100.0%18172
Consumer wealth advisors / RIAs
bessemertrust.com92.0%844
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Executive search
brownadvisory.com76.0%176
Consumer wealth advisors / RIAs,
Insurance brokerages / benefits brokers,
Tax-prep services for consumers
cressetcapital.com72.0%85391912152
Consumer wealth advisors / RIAs,
M&A advisory boutiques
ceritypartners.com60.0%190586230
Consumer wealth advisors / RIAs
aspiriant.com56.0%16431276
Consumer wealth advisors / RIAs
glenmede.com48.0%1858
Consumer wealth advisors / RIAs
northerntrust.com44.0%3881312
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
ballentinepartners.com40.0%924
Consumer wealth advisors / RIAs
wealthenhancement.com36.0%2550128
Consumer wealth advisors / RIAs
balentine.com24.0%268
Consumer wealth advisors / RIAs
summittrail.com20.0%36
Consumer wealth advisors / RIAs
genspring.com20.0%
Consumer wealth advisors / RIAs
captrust.com16.0%4164
Consumer wealth advisors / RIAs
hallcapital.com16.0%986
Consumer wealth advisors / RIAs
maiwm.com16.0%
Consumer wealth advisors / RIAs
tolleson.com16.0%188
Consumer wealth advisors / RIAs
bbrpartners.com12.0%56
Consumer wealth advisors / RIAs,
Media-buying agencies
fiduciarytrust.com12.0%31
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
freestonecapital.com12.0%52
Consumer wealth advisors / RIAs
callanfamilyoffice.com12.0%23108
Consumer wealth advisors / RIAs
silvercrestgroup.com12.0%76
Consumer wealth advisors / RIAs
tollesonwealth.com12.0%112
Consumer wealth advisors / RIAs
pitcairn.com12.0%48
Consumer wealth advisors / RIAs
creativeplanning.com8.0%323813333380
Consumer wealth advisors / RIAs
Top search engine domains — High Net Worth Family

Domains in Google search results for High Net Worth Family queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — High Net Worth Family

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Small Business Owner Persona segment

202 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I run a small business, and my personal finances are tangled up with my company in ways that make ordinary financial advice feel too simplistic.
I want a wealth advisor who understands that my income can be uneven, my liquidity needs can change quickly, and a large portion of my net worth may be tied to the business itself.
I need help balancing reinvestment in the company with retirement savings, tax-efficient investing, insurance considerations, cash reserve strategy, and planning for an eventual sale or succession.
Signal correlations — Small Business Owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts+0.32010.2%54Dominant
Best Search Engine RankLower rank = better+0.2636.9%113Strong
Reddit Comments+0.2586.7%58Strong
Search Engine Appearances+0.2435.9%113Strong
Wikidata+0.1933.7%19Confirmed
PageRank+0.1783.2%170Confirmed
Backlink Count+0.1682.8%170Confirmed
HC+0.1652.7%170Confirmed
Common Crawl+0.1221.5%132Confirmed
Homepage Keywords+0.0670.4%154Emerging
Avg Search Engine RankLower rank = better+0.0580.3%113Emerging
Top LLM-recommended domains — Small Business Owner

How often AI recommended each domain when answering Small Business Owner queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Small Business Owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
creativeplanning.com100.0%323813333380
Consumer wealth advisors / RIAs
wealthenhancement.com72.0%2550128
Consumer wealth advisors / RIAs
captrust.com52.0%4164
Consumer wealth advisors / RIAs
brightonjones.com48.0%3120
Consumer wealth advisors / RIAs
mariner.com44.0%1157
Consumer wealth advisors / RIAs
moderawealth.com44.0%1184
Consumer wealth advisors / RIAs
ceritypartners.com32.0%190586230
Consumer wealth advisors / RIAs
moneta.com32.0%
Consumer wealth advisors / RIAs
pathstone.com32.0%18172
Consumer wealth advisors / RIAs
facet.com32.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
hightoweradvisors.com28.0%2341591032
Consumer wealth advisors / RIAs
sequoia-financial.com28.0%3148
Consumer wealth advisors / RIAs
fisherinvestments.com28.0%3711140
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
savantwealth.com24.0%275778
Consumer wealth advisors / RIAs
yeske.com20.0%6
Consumer wealth advisors / RIAs
aspiriant.com20.0%16431276
Consumer wealth advisors / RIAs
corient.com16.0%3311364
Consumer wealth advisors / RIAs
plancorp.com16.0%420180
Consumer wealth advisors / RIAs
abacuswealth.com16.0%77152
Consumer wealth advisors / RIAs
cressetcapital.com12.0%85391912152
Consumer wealth advisors / RIAs,
M&A advisory boutiques
balentine.com12.0%268
Consumer wealth advisors / RIAs
montecitoadvisors.com12.0%
Consumer wealth advisors / RIAs
kitces.com8.0%4644010209191
Consumer wealth advisors / RIAs
brownadvisory.com8.0%176
Consumer wealth advisors / RIAs,
Insurance brokerages / benefits brokers,
Tax-prep services for consumers
sequoia.com8.0%4143
Consumer wealth advisors / RIAs,
HR consulting,
HR/payroll software,
Insurance brokerages / benefits brokers,
Payroll / PEO services,
Workers'-comp insurance
Top search engine domains — Small Business Owner

Domains in Google search results for Small Business Owner queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Small Business Owner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Divorce Transition Planner Persona segment

114 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m going through, or recently finished, a divorce, and I need a wealth advisor who understands that this is not just an investment question but a life reorganization.
I want help making smart, steady decisions at a time when everything feels emotionally charged and administratively overwhelming.
I need someone who can guide me through splitting accounts, understanding retirement assets, reassessing insurance and beneficiaries, rebuilding a budget, evaluating housing decisions, and creating a plan for my next chapter.
Signal correlations — Divorce Transition Planner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better-0.43018.5%43Dominant
Reddit Posts-0.2838%20Strong
Search Engine Appearances-0.2546.4%43Strong
Homepage Keywords+0.1692.8%71Confirmed
Reddit Comments+0.1191.4%23Confirmed
HC-0.0970.9%73Emerging
PageRank-0.0730.5%73Emerging
Backlink Count-0.0660.4%73Emerging
Wikidata-0.0510.3%5Emerging
Avg Search Engine RankLower rank = better-0.0510.3%43Emerging
Common Crawl+0.0330.1%53Baseline
Top LLM-recommended domains — Divorce Transition Planner

How often AI recommended each domain when answering Divorce Transition Planner queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Divorce Transition Planner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
facet.com72.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
abacuswealth.com68.0%77152
Consumer wealth advisors / RIAs
wealthramp.com52.0%28780
Consumer wealth advisors / RIAs
wealthchoice.com44.0%6108
Consumer wealth advisors / RIAs
creativeplanning.com40.0%323813333380
Consumer wealth advisors / RIAs
garrettplanningnetwork.com36.0%188106
Consumer wealth advisors / RIAs
missionwealth.com36.0%557208
Consumer wealth advisors / RIAs
harnesswealth.com32.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
yeske.com28.0%6
Consumer wealth advisors / RIAs
brightonjones.com24.0%3120
Consumer wealth advisors / RIAs
moderawealth.com20.0%1184
Consumer wealth advisors / RIAs
wealthenhancement.com20.0%2550128
Consumer wealth advisors / RIAs
napfa.org16.0%8123145268
Consumer wealth advisors / RIAs
mariner.com16.0%1157
Consumer wealth advisors / RIAs
wiseradvisor.com12.0%218152
Consumer wealth advisors / RIAs
ellevest.com12.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
francisfinancial.com12.0%2511136
Consumer wealth advisors / RIAs
securemoneyadvisors.com12.0%296
Consumer wealth advisors / RIAs
xyplanningnetwork.com12.0%64176
Consumer wealth advisors / RIAs
sagemintwealth.com12.0%34164
Consumer wealth advisors / RIAs
personalcapital.com12.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
securingyourfinancialfuture.com8.0%
Consumer wealth advisors / RIAs
womensworth.com8.0%36
Consumer wealth advisors / RIAs
equitable.com8.0%3111494156
Consumer wealth advisors / RIAs,
Insurance brokerages / benefits brokers,
Life insurance
sequoia-financial.com8.0%3148
Consumer wealth advisors / RIAs
Top search engine domains — Divorce Transition Planner

Domains in Google search results for Divorce Transition Planner queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Divorce Transition Planner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Inheritance Steward Persona segment

61 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’ve recently received, or expect to receive, a meaningful inheritance, and I’m looking for a wealth advisor who can help me be thoughtful, disciplined, and responsible with it.
This money may represent a loved one’s legacy, so I don’t want to treat it casually or make rushed decisions because friends, family, or markets are pressuring me.
I need help understanding what I inherited, how it should be titled, what the tax consequences may be, how to handle inherited retirement accounts, and how to integrate these assets into my existing financial life.
Signal correlations — Inheritance Steward

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.37113.7%24Dominant
Common Crawl+0.3079.5%42Dominant
Backlink Count+0.2335.4%54Strong
Avg Search Engine RankLower rank = better+0.1783.2%36Confirmed
Reddit Posts+0.1743%22Confirmed
HC+0.1662.7%54Confirmed
PageRank+0.1462.1%54Confirmed
Homepage Keywords+0.1291.7%49Confirmed
Best Search Engine RankLower rank = better+0.0750.6%36Emerging
Search Engine Appearances+0.0440.2%36Baseline
Top LLM-recommended domains — Inheritance Steward

How often AI recommended each domain when answering Inheritance Steward queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Inheritance Steward

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
facet.com92.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthramp.com80.0%28780
Consumer wealth advisors / RIAs
creativeplanning.com76.0%323813333380
Consumer wealth advisors / RIAs
garrettplanningnetwork.com60.0%188106
Consumer wealth advisors / RIAs
napfa.org56.0%8123145268
Consumer wealth advisors / RIAs
abacuswealth.com52.0%77152
Consumer wealth advisors / RIAs
vanguard.com40.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
xyplanningnetwork.com36.0%64176
Consumer wealth advisors / RIAs
brightonjones.com36.0%3120
Consumer wealth advisors / RIAs
fidelity.com36.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com32.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
pathstone.com32.0%18172
Consumer wealth advisors / RIAs
freestonecapital.com28.0%52
Consumer wealth advisors / RIAs
personalcapital.com28.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
kitces.com24.0%4644010209191
Consumer wealth advisors / RIAs
aspiriant.com24.0%16431276
Consumer wealth advisors / RIAs
planvisionmn.com20.0%2116
Consumer wealth advisors / RIAs
mariner.com20.0%1157
Consumer wealth advisors / RIAs
yeske.com16.0%6
Consumer wealth advisors / RIAs
flowfp.com12.0%67368
Consumer wealth advisors / RIAs
harnesswealth.com12.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
fisherinvestments.com12.0%3711140
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
hellonectarine.com8.0%6234068
Consumer wealth advisors / RIAs
missionwealth.com8.0%557208
Consumer wealth advisors / RIAs
wealthtender.com8.0%4214746191
Consumer wealth advisors / RIAs
Top search engine domains — Inheritance Steward

Domains in Google search results for Inheritance Steward queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Inheritance Steward

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Tech Equity Holder Persona segment

100 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

A lot of my financial life is tied up in stock compensation like RSUs, stock options, or ESPP shares, and I want a wealth advisor who actually understands how equity comp works in the real world.
My salary is only part of the picture; vesting schedules, concentration risk, tax timing, blackout windows, and company-specific exposure all affect my decisions.
I need help building a plan around selling shares responsibly, managing taxes, diversifying without feeling like I’m abandoning upside, and coordinating with broader goals like buying a home, funding college, or reaching financial independence early.
Signal correlations — Tech Equity Holder

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.40016%19Dominant
Search Engine Appearances+0.2817.9%31Strong
Avg Search Engine RankLower rank = better-0.1482.2%31Confirmed
Backlink Count+0.1201.4%67Confirmed
Common Crawl+0.1141.3%45Confirmed
Homepage Keywords+0.1121.3%69Confirmed
HC+0.0890.8%67Emerging
Best Search Engine RankLower rank = better+0.0780.6%31Emerging
PageRank+0.0290.1%67Baseline
Reddit Posts-0.0200%14Baseline
Top LLM-recommended domains — Tech Equity Holder

How often AI recommended each domain when answering Tech Equity Holder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Tech Equity Holder

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
flowfp.com100.0%67368
Consumer wealth advisors / RIAs
secfi.com88.0%16101196
Consumer wealth advisors / RIAs
facet.com68.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
brightonjones.com44.0%3120
Consumer wealth advisors / RIAs
plancorp.com32.0%420180
Consumer wealth advisors / RIAs
freestonecapital.com28.0%52
Consumer wealth advisors / RIAs
wealthfront.com28.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
abovethecanopy.us28.0%812
Consumer wealth advisors / RIAs
harnesswealth.com24.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
yeske.com24.0%6
Consumer wealth advisors / RIAs
wrennefinancial.com24.0%3260
Consumer wealth advisors / RIAs
brooklynfi.com20.0%1132
Consumer wealth advisors / RIAs
abundo.com20.0%
Consumer wealth advisors / RIAs
marottaonmoney.com20.0%2100
Consumer wealth advisors / RIAs
wealthenhancement.com16.0%2550128
Consumer wealth advisors / RIAs
missionwealth.com16.0%557208
Consumer wealth advisors / RIAs
bkln.com12.0%72
Consumer wealth advisors / RIAs
quarryhilladvisors.com12.0%396
Consumer wealth advisors / RIAs
aperturewealth.com12.0%
Consumer wealth advisors / RIAs
moderawealth.com12.0%1184
Consumer wealth advisors / RIAs
brighttax.com8.0%2951025112
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
steadyhand.com8.0%88
Consumer wealth advisors / RIAs
lifelaidout.com8.0%64
Consumer wealth advisors / RIAs
parallelwealth.com8.0%28
Consumer wealth advisors / RIAs
creativeplanning.com8.0%323813333380
Consumer wealth advisors / RIAs
Top search engine domains — Tech Equity Holder

Domains in Google search results for Tech Equity Holder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Tech Equity Holder

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Widowed Rebuilder Persona segment

91 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I recently lost a spouse, and I need a wealth advisor who can help me sort through financial decisions with compassion, steadiness, and competence.
Right now, I may be dealing with paperwork, account transfers, beneficiary issues, insurance proceeds, estate settlement questions, and a new reality where I’m making decisions alone.
I want an advisor who can help me organize what I have, understand what income sources continue or stop, revisit my investment strategy, and make sure I’m not missing tax or legal details during a difficult time.
Signal correlations — Widowed Rebuilder

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.41617.3%26Dominant
Avg Search Engine RankLower rank = better+0.2988.9%42Strong
Reddit Posts+0.2275.1%24Strong
Backlink Count+0.2154.6%66Strong
PageRank+0.1351.8%66Confirmed
Homepage Keywords+0.1341.8%65Confirmed
Common Crawl+0.0810.7%51Emerging
HC+0.0730.5%66Emerging
Search Engine Appearances+0.0670.4%42Emerging
Best Search Engine RankLower rank = better+0.0070%42Baseline
Top LLM-recommended domains — Widowed Rebuilder

How often AI recommended each domain when answering Widowed Rebuilder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Widowed Rebuilder

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
wealthramp.com88.0%28780
Consumer wealth advisors / RIAs
napfa.org60.0%8123145268
Consumer wealth advisors / RIAs
facet.com60.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
abacuswealth.com56.0%77152
Consumer wealth advisors / RIAs
xyplanningnetwork.com52.0%64176
Consumer wealth advisors / RIAs
garrettplanningnetwork.com44.0%188106
Consumer wealth advisors / RIAs
harnesswealth.com40.0%2272
Consumer wealth advisors / RIAs,
Tax-prep services for consumers
creativeplanning.com40.0%323813333380
Consumer wealth advisors / RIAs
fidelity.com32.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
vanguard.com32.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
brightonjones.com32.0%3120
Consumer wealth advisors / RIAs
schwab.com28.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
edelmanfinancialengines.com20.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
suddenmoney.com16.0%3112
Consumer wealth advisors / RIAs
ellevest.com16.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
mariner.com16.0%1157
Consumer wealth advisors / RIAs
wealthenhancement.com16.0%2550128
Consumer wealth advisors / RIAs
kitces.com12.0%4644010209191
Consumer wealth advisors / RIAs
aplaceofhope.com12.0%9108
Consumer wealth advisors / RIAs
faceretirement.com8.0%4
Consumer wealth advisors / RIAs
hellonectarine.com8.0%6234068
Consumer wealth advisors / RIAs
wealthtender.com8.0%4214746191
Consumer wealth advisors / RIAs
letsmakeaplan.org8.0%39605160
Consumer wealth advisors / RIAs
personalcapital.com8.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
adviceonlynetwork.com8.0%14150392
Consumer wealth advisors / RIAs
Top search engine domains — Widowed Rebuilder

Domains in Google search results for Widowed Rebuilder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Widowed Rebuilder

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

DIY Second Opinion Persona segment

57 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’ve managed my own investments for years and I’m reasonably confident, but I’ve reached the point where I want a professional second opinion instead of doing everything alone.
I’m not looking to hand over control blindly; I want a wealth advisor who respects that I’m informed, involved, and capable of understanding sophisticated conversations.
I need someone who can review my portfolio, asset allocation, tax efficiency, withdrawal strategy, retirement readiness, and estate basics, and tell me honestly where I’m doing well and where I may have blind spots.
Signal correlations — DIY Second Opinion

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances-0.42918.4%28Dominant
Best Search Engine RankLower rank = better-0.39015.2%28Dominant
Homepage Keywords-0.33010.9%42Dominant
PageRank-0.2355.5%44Strong
HC-0.2245%44Strong
Common Crawl+0.1763.1%33Confirmed
Backlink Count-0.1592.5%44Confirmed
Avg Search Engine RankLower rank = better+0.1071.1%28Confirmed
Reddit Posts-0.0320.1%18Baseline
Reddit Comments-0.0220%24Baseline
Top LLM-recommended domains — DIY Second Opinion

How often AI recommended each domain when answering DIY Second Opinion queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — DIY Second Opinion

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
garrettplanningnetwork.com100.0%188106
Consumer wealth advisors / RIAs
facet.com96.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
planvisionmn.com80.0%2116
Consumer wealth advisors / RIAs
hellonectarine.com72.0%6234068
Consumer wealth advisors / RIAs
wealthramp.com52.0%28780
Consumer wealth advisors / RIAs
xyplanningnetwork.com52.0%64176
Consumer wealth advisors / RIAs
aboundwealth.com40.0%3420
Consumer wealth advisors / RIAs
vanguard.com40.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
flatfeeadvisors.org36.0%4036
Consumer wealth advisors / RIAs
boldin.com36.0%2320737156
Consumer wealth advisors / RIAs
kitces.com36.0%4644010209191
Consumer wealth advisors / RIAs
napfa.org32.0%8123145268
Consumer wealth advisors / RIAs
creativeplanning.com32.0%323813333380
Consumer wealth advisors / RIAs
rootfinancialpartners.com24.0%
Consumer wealth advisors / RIAs
apellawealth.com20.0%996
Consumer wealth advisors / RIAs
rootfinancial.com20.0%2
Consumer wealth advisors / RIAs
rickferri.com16.0%151024
Consumer wealth advisors / RIAs
freestonecapital.com16.0%52
Consumer wealth advisors / RIAs
schwab.com16.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
zoefin.com12.0%19712392
Consumer wealth advisors / RIAs
markzinder.com8.0%12
Consumer wealth advisors / RIAs
beyondyourhammock.com8.0%9876
Consumer wealth advisors / RIAs
projectionlab.com8.0%170215190112
Consumer wealth advisors / RIAs
adviceonlynetwork.com8.0%14150392
Consumer wealth advisors / RIAs
marottaonmoney.com8.0%2100
Consumer wealth advisors / RIAs
Top search engine domains — DIY Second Opinion

Domains in Google search results for DIY Second Opinion queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — DIY Second Opinion

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%

Values Driven Investor Persona segment

72 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want my investments to reflect my values, but I do not want to sacrifice rigor, transparency, or financial discipline in the process.
I’m looking for a wealth advisor who can help me align my portfolio with priorities like environmental sustainability, social impact, faith-based screening, community investment, or governance standards, depending on my specific concerns.
I want someone who can explain the real differences between exclusionary screens, ESG integration, thematic investing, shareholder engagement, and impact strategies without resorting to vague marketing language.
Signal correlations — Values Driven Investor

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts+0.36913.6%5Dominant
Backlink Count+0.2586.7%61Strong
PageRank+0.2405.7%61Strong
Avg Search Engine RankLower rank = better+0.2184.7%29Strong
Best Search Engine RankLower rank = better+0.2034.1%29Strong
Search Engine Appearances+0.1291.7%29Confirmed
Homepage Keywords+0.0460.2%56Baseline
HC+0.0260.1%61Baseline
Reddit Comments+0.0130%9Baseline
Common Crawl-0.0070%41Baseline
Top LLM-recommended domains — Values Driven Investor

How often AI recommended each domain when answering Values Driven Investor queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Values Driven Investor

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
ethic.com96.0%680
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
naturalinvestments.com92.0%536
Consumer wealth advisors / RIAs
aspiriant.com80.0%16431276
Consumer wealth advisors / RIAs
abacuswealth.com64.0%77152
Consumer wealth advisors / RIAs
veriswp.com60.0%96
Consumer wealth advisors / RIAs
domini.com60.0%3271948
Consumer wealth advisors / RIAs
trilliuminvest.com44.0%264024
Consumer wealth advisors / RIAs
brightworth.com36.0%64
Consumer wealth advisors / RIAs
calvert.com36.0%217132
Consumer wealth advisors / RIAs
captrust.com24.0%4164
Consumer wealth advisors / RIAs
earthequityadvisors.com20.0%2120
Consumer wealth advisors / RIAs
caprock.com20.0%9064
Consumer wealth advisors / RIAs
pathstone.com16.0%18172
Consumer wealth advisors / RIAs
bostoncommonasset.com16.0%12
Consumer wealth advisors / RIAs
parallelfinancial.com16.0%32
Consumer wealth advisors / RIAs
arabellaadvisors.com16.0%13
Consumer wealth advisors / RIAs
praxisinvests.com16.0%84
Consumer wealth advisors / RIAs
brownadvisory.com12.0%176
Consumer wealth advisors / RIAs,
Insurance brokerages / benefits brokers,
Tax-prep services for consumers
appleseedcapital.com12.0%20
Consumer wealth advisors / RIAs
wealthramp.com12.0%28780
Consumer wealth advisors / RIAs
parnassus.com12.0%
Consumer wealth advisors / RIAs
brightinvest.com8.0%
Consumer wealth advisors / RIAs
verdence.com8.0%12668
Consumer wealth advisors / RIAs
adasina.com8.0%35120
Consumer wealth advisors / RIAs
wealthspire.com8.0%8589
Consumer wealth advisors / RIAs
Top search engine domains — Values Driven Investor

Domains in Google search results for Values Driven Investor queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Values Driven Investor

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
2barrons.com
71.0000
26.3K666K39.000025.8%
3morningstar.com
69.0000
26.1K539.6K36.000027.5%
4jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
5fidelity.com
68.0000
17.5K368.5K35.000076.8%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7progressive.com
65.0000
14.1K207.9K34.000076.6%
8smartasset.com
63.0000
13.3K273.4K35.000067.1%
9schwab.com
67.0000
12.7K243.1K35.000096.7%
10ubs.com
68.0000
11.7K322.5K36.000046.3%
11vanguard.com
64.0000
10.7K217.2K35.000072.2%
12sofi.com
66.0000
9.2K241.6K36.000080.7%
13robinhood.com
65.0000
7.2K181.7K35.000054.6%
14edwardjones.com
60.0000
7.2K157.1K34.000034.6%
15biggerpockets.com
59.0000
7K123.5K26.000045.8%
16northwesternmutual.com
62.0000
4.5K103.6K34.000089.6%
17prudential.com
62.0000
4.3K108.9K27.000042.7%
18cfp.net
59.0000
3.4K77.2K25.000011.2%
19betterment.com
60.0000
3K75K34.000080.5%
20empower.com
61.0000
2.4K62.7K34.000084.8%
21kitces.com
55.0000
2.4K53.5K26.000093.2%
22wealthfront.com
61.0000
2.2K59.4K34.000089.3%
23napfa.org
56.0000
2K40.3K26.000097.9%
24personalcapital.com
56.0000
1.7K41.4K24.000090.9%
25letsmakeaplan.org
54.0000
1.5K25.9K23.000081.0%