Consumer wealth advisors / RIAs
Backlink Count ρ=0.271A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Consumer wealth advisors / RIAs industry covers 474 domains in this dataset. The most LLM-recommended vendors include facet.com and creativeplanning.com and wealthramp.com.
Within this industry, the strongest predictor of LLM recommendations is Backlink Count (ρ=0.271, n=316 (vs. ρ=0.204 across all industries)). PageRank follows as second-strongest (ρ=0.261).
facet.com, creativeplanning.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, nerdwallet.com, barrons.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
6 signals show a strong or dominant correlation within this category: Backlink Count (ρ=0.271), PageRank (ρ=0.261), SE Outbound Links (ρ=0.255), BL Authority (ρ=0.245), BL Authority (Exp) (ρ=0.242), HC (ρ=0.214).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 474 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.271 | 7.3% | 316 | Strong |
| PageRank | +0.261 | 6.8% | 316 | Strong |
| SE Outbound Links | +0.255 | 6.5% | 195 | Strong |
| BL Authority | +0.245 | 6% | 307 | Strong |
| BL Authority (Exp) | +0.242 | 5.9% | 307 | Strong |
| HC | +0.214 | 4.6% | 316 | Strong |
| Homepage Keywords | +0.196 | 3.8% | 302 | Confirmed |
| Search Engine Appearances | +0.189 | 3.6% | 153 | Confirmed |
| Best Search Engine Rank | +0.140 | 2% | 153 | Confirmed |
| Reddit Comments | +0.140 | 2% | 84 | Confirmed |
| Reddit Posts | +0.106 | 1.1% | 71 | Confirmed |
| Common Crawl | +0.061 | 0.4% | 198 | Emerging |
| Wikidata | +0.053 | 0.3% | 19 | Emerging |
| Avg Search Engine Rank | +0.030 | 0.1% | 153 | Baseline |
| Wikipedia Citations | +0.012 | 0% | 64 | Baseline |
How often AI models recommended each domain when answering Consumer wealth advisors / RIAs queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| facet.com | 64.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| creativeplanning.com | 43.3% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| wealthramp.com | 35.3% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| vanguard.com | 29.8% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| garrettplanningnetwork.com | 25.5% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| abacuswealth.com | 24.4% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| schwab.com | 23.3% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| harnesswealth.com | 22.9% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| fidelity.com | 22.5% | 779 | 1 | 17.5K | 68 | 368.5K | 30.3K | 492 | 30.7K | 3.7K | 84 | 33 | 156 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, Credit monitoring services, Personal checking accounts & neobanks |
| personalcapital.com | 21.8% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| fisherinvestments.com | 18.2% | 23 | 2 | 544 | 52 | 14.5K | 381 | 3 | — | 7 | 11 | — | 140 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| napfa.org | 18.2% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| mariner.com | 17.8% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| brightonjones.com | 17.5% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| planvisionmn.com | 17.1% | — | — | 28 | 17 | 838 | 189 | — | 21 | — | — | — | 16 | Consumer wealth advisors / RIAs |
| pathstone.com | 16.7% | 1 | 92 | 101 | 31 | 3.5K | 1.1K | 18 | — | — | — | — | 172 | Consumer wealth advisors / RIAs |
| aspiriant.com | 16.7% | 16 | 3 | 105 | 43 | 2.9K | 520 | 16 | — | 43 | 12 | — | 76 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 16.7% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| betterment.com | 15.3% | 121 | 3 | 3K | 60 | 75K | 10.4K | 91 | 128 | 489 | 35 | 41 | 305 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| wealthfront.com | 14.2% | 81 | 1 | 2.2K | 61 | 59.4K | 6.9K | 82 | 67 | 528 | — | — | 80 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| xyplanningnetwork.com | 13.8% | 15 | 3 | 723 | 49 | 15.6K | 1.6K | 6 | 4 | — | — | — | 176 | Consumer wealth advisors / RIAs |
| edelmanfinancialengines.com | 11.6% | 28 | 6 | 373 | 48 | 11.1K | 779 | 3 | — | — | 22 | — | 202 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| zoefin.com | 10.5% | — | — | 105 | 43 | 3.4K | — | 197 | 1 | 23 | — | — | 92 | Consumer wealth advisors / RIAs |
| flowfp.com | 10.2% | 3 | 22 | 65 | 33 | 1.5K | 189 | 67 | 3 | — | — | — | 68 | Consumer wealth advisors / RIAs |
| freestonecapital.com | 9.8% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
Domains appearing most frequently in Google search results for Consumer wealth advisors / RIAs queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| vanguard.com | 100.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| personalcapital.com | 100.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| facet.com | 100.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| schwab.com | 96.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| betterment.com | 88.0% | 121 | 3 | 3K | 60 | 75K | 10.4K | 91 | 128 | 489 | 35 | 41 | 305 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| fidelity.com | 84.0% | 779 | 1 | 17.5K | 68 | 368.5K | 30.3K | 492 | 30.7K | 3.7K | 84 | 33 | 156 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, Credit monitoring services, Personal checking accounts & neobanks |
| fisherinvestments.com | 76.0% | 23 | 2 | 544 | 52 | 14.5K | 381 | 3 | — | 7 | 11 | — | 140 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| wealthfront.com | 72.0% | 81 | 1 | 2.2K | 61 | 59.4K | 6.9K | 82 | 67 | 528 | — | — | 80 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| creativeplanning.com | 64.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| edelmanfinancialengines.com | 40.0% | 28 | 6 | 373 | 48 | 11.1K | 779 | 3 | — | — | 22 | — | 202 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| jpmorgan.com | 36.0% | 576 | 1 | 19.3K | 72 | 517.9K | 21.7K | 1.7K | 18 | 50 | 161 | 94 | 180 | Brokerage & wealth-management apps, Commercial banking, Commercial mortgage lending, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, M&A advisory boutiques, Mortgage lenders, Tax-prep services for consumers |
| zoefin.com | 28.0% | — | — | 105 | 43 | 3.4K | — | 197 | 1 | 23 | — | — | 92 | Consumer wealth advisors / RIAs |
| mariner.com | 24.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| empower.com | 20.0% | 135 | 3 | 2.4K | 61 | 62.7K | 5.3K | 65 | 59 | 68 | 18 | — | 232 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| wealthramp.com | 16.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| harnesswealth.com | 12.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| morganstanley.com | 8.0% | 436 | 1 | 14.6K | 70 | 407.8K | 14.5K | 309 | 7 | 82 | 134 | 63 | 128 | Brokerage & wealth-management apps, Commercial banking, Consumer banking, Consumer wealth advisors / RIAs, Mortgage lenders |
| farther.com | 8.0% | 23 | 2 | 199 | 40 | 5.4K | 1.1K | 14 | — | 12 | — | — | 184 | Consumer wealth advisors / RIAs |
| wiseradvisor.com | 8.0% | 24 | 21 | 359 | 40 | 5.2K | 1.5K | 21 | — | 8 | — | — | 152 | Consumer wealth advisors / RIAs |
| ubs.com | 4.0% | 92 | 4 | 11.7K | 68 | 322.5K | 2.9K | 263 | 17 | 19 | 391 | 131 | 72 | Brokerage & wealth-management apps, Commercial banking, Consumer banking, Consumer wealth advisors / RIAs |
| northwesternmutual.com | 4.0% | 160 | 1 | 4.5K | 62 | 103.6K | 5.3K | 25 | 1 | 162 | 40 | — | 102 | Consumer wealth advisors / RIAs, Life insurance |
| edwardjones.com | 4.0% | 88 | 2 | 7.2K | 60 | 157.1K | 1.4K | 574 | 5 | 19 | 33 | — | 24 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| marinerwealthadvisors.com | 4.0% | 68 | 2 | 363 | 51 | 9.3K | 1.2K | 6 | 2 | — | — | — | 157 | Consumer wealth advisors / RIAs |
| hightoweradvisors.com | 4.0% | 10 | 24 | 265 | 44 | 7.2K | 720 | 234 | — | 159 | 10 | — | 32 | Consumer wealth advisors / RIAs |
Domains in Google search results for neutral queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want a wealth advisor who can help me turn decades of saving into a clear, dependable retirement income plan.
I need guidance on when I can realistically retire, how much I can safely withdraw, whether to rebalance out of overly aggressive positions, and how Social Security, Medicare, taxes, and required minimum distributions will affect my lifestyle.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.691 | 47.7% | 16 | Dominant |
| Backlink Count | +0.286 | 8.2% | 35 | Strong |
| PageRank | +0.258 | 6.7% | 35 | Strong |
| Reddit Posts | +0.257 | 6.6% | 15 | Strong |
| Search Engine Appearances | +0.175 | 3.1% | 25 | Confirmed |
| Best Search Engine RankLower rank = better | +0.097 | 0.9% | 25 | Emerging |
| Common Crawl | +0.085 | 0.7% | 30 | Emerging |
| HC | +0.084 | 0.7% | 35 | Emerging |
| Homepage Keywords | +0.067 | 0.4% | 35 | Emerging |
| Avg Search Engine RankLower rank = better | -0.006 | 0% | 25 | Baseline |
How often AI recommended each domain when answering Retirement Nearer queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| creativeplanning.com | 100.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| vanguard.com | 84.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| facet.com | 84.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| fidelity.com | 80.0% | 779 | 1 | 17.5K | 68 | 368.5K | 30.3K | 492 | 30.7K | 3.7K | 84 | 33 | 156 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, Credit monitoring services, Personal checking accounts & neobanks |
| schwab.com | 76.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| wealthramp.com | 72.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| mariner.com | 72.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| fisherinvestments.com | 64.0% | 23 | 2 | 544 | 52 | 14.5K | 381 | 3 | — | 7 | 11 | — | 140 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| personalcapital.com | 60.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| edelmanfinancialengines.com | 48.0% | 28 | 6 | 373 | 48 | 11.1K | 779 | 3 | — | — | 22 | — | 202 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| napfa.org | 32.0% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| harnesswealth.com | 28.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| garrettplanningnetwork.com | 24.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 20.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| hightoweradvisors.com | 20.0% | 10 | 24 | 265 | 44 | 7.2K | 720 | 234 | — | 159 | 10 | — | 32 | Consumer wealth advisors / RIAs |
| faceretirement.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | 4 | Consumer wealth advisors / RIAs |
| boldin.com | 12.0% | 57 | 9 | 285 | 44 | 4.7K | 1.3K | 23 | 207 | 37 | — | — | 156 | Consumer wealth advisors / RIAs |
| wiseradvisor.com | 12.0% | 24 | 21 | 359 | 40 | 5.2K | 1.5K | 21 | — | 8 | — | — | 152 | Consumer wealth advisors / RIAs |
| zoefin.com | 12.0% | — | — | 105 | 43 | 3.4K | — | 197 | 1 | 23 | — | — | 92 | Consumer wealth advisors / RIAs |
| planvisionmn.com | 8.0% | — | — | 28 | 17 | 838 | 189 | — | 21 | — | — | — | 16 | Consumer wealth advisors / RIAs |
| farther.com | 8.0% | 23 | 2 | 199 | 40 | 5.4K | 1.1K | 14 | — | 12 | — | — | 184 | Consumer wealth advisors / RIAs |
| facerockwealth.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| apellawealth.com | 4.0% | 3 | 1 | 27 | 37 | 812 | 87 | 9 | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| jpmorgan.com | 4.0% | 576 | 1 | 19.3K | 72 | 517.9K | 21.7K | 1.7K | 18 | 50 | 161 | 94 | 180 | Brokerage & wealth-management apps, Commercial banking, Commercial mortgage lending, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, M&A advisory boutiques, Mortgage lenders, Tax-prep services for consumers |
| briowealth.com | 4.0% | — | — | 0 | 0 | — | — | — | — | — | — | — | 20 | Consumer wealth advisors / RIAs |
Domains in Google search results for Retirement Nearer queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want a wealth advisor who understands that I’m still building, not preserving, and who won’t make me feel too small just because I’m not yet a millionaire.
I need help setting up a smart long-term plan around investing, retirement accounts, emergency savings, equity compensation if applicable, and balancing competing goals like buying a home, paying off student loans, and still enjoying life.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Wikidata | -0.299 | 9% | 8 | Strong |
| Reddit Comments | -0.181 | 3.3% | 27 | Confirmed |
| HC | +0.161 | 2.6% | 53 | Confirmed |
| Backlink Count | +0.145 | 2.1% | 53 | Confirmed |
| PageRank | +0.113 | 1.3% | 53 | Confirmed |
| Best Search Engine RankLower rank = better | -0.106 | 1.1% | 33 | Confirmed |
| Homepage Keywords | +0.066 | 0.4% | 50 | Emerging |
| Avg Search Engine RankLower rank = better | -0.065 | 0.4% | 33 | Emerging |
| Reddit Posts | +0.063 | 0.4% | 21 | Emerging |
| Search Engine Appearances | -0.057 | 0.3% | 33 | Emerging |
| Common Crawl | +0.009 | 0% | 41 | Baseline |
How often AI recommended each domain when answering Young Wealth Builder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| facet.com | 100.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| harnesswealth.com | 96.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| planvisionmn.com | 80.0% | — | — | 28 | 17 | 838 | 189 | — | 21 | — | — | — | 16 | Consumer wealth advisors / RIAs |
| betterment.com | 80.0% | 121 | 3 | 3K | 60 | 75K | 10.4K | 91 | 128 | 489 | 35 | 41 | 305 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| zoefin.com | 60.0% | — | — | 105 | 43 | 3.4K | — | 197 | 1 | 23 | — | — | 92 | Consumer wealth advisors / RIAs |
| wealthfront.com | 56.0% | 81 | 1 | 2.2K | 61 | 59.4K | 6.9K | 82 | 67 | 528 | — | — | 80 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| ellevest.com | 56.0% | 13 | 6 | 991 | 62 | 30.3K | 2.2K | 6 | — | — | — | 15 | 176 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| domainmoney.com | 52.0% | 6 | 19 | 100 | 37 | 3.5K | 150 | 7 | 1 | — | — | — | 264 | Consumer wealth advisors / RIAs |
| learnvest.com | 32.0% | — | — | 877 | 48 | 25.9K | 276 | 33 | — | — | 87 | 19 | 16 | Consumer wealth advisors / RIAs |
| vanguard.com | 28.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| apellawealth.com | 24.0% | 3 | 1 | 27 | 37 | 812 | 87 | 9 | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| personalcapital.com | 24.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| range.com | 20.0% | 28 | 1 | 169 | 40 | 5.5K | 293 | 34.5K | 7 | 37 | 1 | — | 192 | Consumer wealth advisors / RIAs |
| freestonecapital.com | 20.0% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
| empower.com | 20.0% | 135 | 3 | 2.4K | 61 | 62.7K | 5.3K | 65 | 59 | 68 | 18 | — | 232 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| garrettplanningnetwork.com | 16.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| robinsonsmithwealth.com | 16.0% | 4 | 66 | 27 | 17 | 638 | 29 | 4 | — | — | — | — | 33 | Consumer wealth advisors / RIAs |
| boldin.com | 12.0% | 57 | 9 | 285 | 44 | 4.7K | 1.3K | 23 | 207 | 37 | — | — | 156 | Consumer wealth advisors / RIAs |
| hellonectarine.com | 12.0% | 5 | 26 | 36 | 21 | 979 | 103 | 62 | 340 | 6 | — | — | 8 | Consumer wealth advisors / RIAs |
| rootfinancialpartners.com | 8.0% | — | — | 15 | 14 | 460 | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| edelmanfinancialengines.com | 8.0% | 28 | 6 | 373 | 48 | 11.1K | 779 | 3 | — | — | 22 | — | 202 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| northwesternmutual.com | 8.0% | 160 | 1 | 4.5K | 62 | 103.6K | 5.3K | 25 | 1 | 162 | 40 | — | 102 | Consumer wealth advisors / RIAs, Life insurance |
| wealthramp.com | 8.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| rootfinancial.com | 8.0% | 3 | 18 | 12 | 16 | 489 | — | 2 | — | — | — | — | — | Consumer wealth advisors / RIAs |
| schwab.com | 8.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
Domains in Google search results for Young Wealth Builder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m not just looking for someone to manage a portfolio; I want a trusted advisor who can connect investment strategy with tax planning, estate considerations, trust structures, philanthropy, business interests, and multigenerational wealth transfer.
I want customized service, proactive communication, and a real point of view on how to preserve and grow wealth without taking sloppy or unnecessary risks.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Avg Search Engine RankLower rank = better | -0.422 | 17.8% | 25 | Dominant |
| Common Crawl | +0.343 | 11.8% | 28 | Dominant |
| Search Engine Appearances | +0.318 | 10.1% | 25 | Dominant |
| PageRank | +0.315 | 9.9% | 48 | Dominant |
| Reddit Posts | +0.305 | 9.3% | 10 | Dominant |
| Backlink Count | +0.291 | 8.5% | 48 | Strong |
| Homepage Keywords | +0.257 | 6.6% | 45 | Strong |
| HC | +0.237 | 5.6% | 48 | Strong |
| Wikidata | +0.154 | 2.4% | 5 | Confirmed |
| Best Search Engine RankLower rank = better | +0.024 | 0.1% | 25 | Baseline |
How often AI recommended each domain when answering High Net Worth Family queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pathstone.com | 100.0% | 1 | 92 | 101 | 31 | 3.5K | 1.1K | 18 | — | — | — | — | 172 | Consumer wealth advisors / RIAs |
| bessemertrust.com | 92.0% | 13 | 20 | 142 | 38 | 4.4K | 232 | — | — | — | 8 | — | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Executive search |
| brownadvisory.com | 76.0% | 11 | 9 | 289 | 48 | 9.5K | 120 | 17 | — | — | — | — | 6 | Consumer wealth advisors / RIAs, Insurance brokerages / benefits brokers, Tax-prep services for consumers |
| cressetcapital.com | 72.0% | 45 | 3 | 176 | 42 | 5.4K | 358 | 85 | 3 | 9 | 19 | 12 | 152 | Consumer wealth advisors / RIAs, M&A advisory boutiques |
| ceritypartners.com | 60.0% | 39 | 1 | 265 | 49 | 7.3K | 1K | 190 | 5 | 86 | — | — | 230 | Consumer wealth advisors / RIAs |
| aspiriant.com | 56.0% | 16 | 3 | 105 | 43 | 2.9K | 520 | 16 | — | 43 | 12 | — | 76 | Consumer wealth advisors / RIAs |
| glenmede.com | 48.0% | 4 | 7 | 155 | 37 | 4.9K | 65 | — | — | 18 | — | — | 58 | Consumer wealth advisors / RIAs |
| northerntrust.com | 44.0% | 25 | 10 | 1.5K | 56 | 47.7K | 538 | 38 | — | 8 | 13 | — | 12 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| ballentinepartners.com | 40.0% | — | — | 36 | 36 | 1.5K | 29 | 9 | — | — | — | — | 24 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 36.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| balentine.com | 24.0% | — | — | 45 | 35 | 1.9K | 29 | 2 | — | — | — | — | 68 | Consumer wealth advisors / RIAs |
| summittrail.com | 20.0% | — | — | 23 | 32 | 823 | — | — | — | — | — | — | 36 | Consumer wealth advisors / RIAs |
| genspring.com | 20.0% | — | — | 11 | 18 | 413 | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| captrust.com | 16.0% | 18 | 15 | 334 | 49 | 10.1K | 383 | 4 | — | — | — | — | 164 | Consumer wealth advisors / RIAs |
| hallcapital.com | 16.0% | — | — | 25 | 30 | 921 | 29 | 9 | — | — | — | — | 86 | Consumer wealth advisors / RIAs |
| maiwm.com | 16.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| tolleson.com | 16.0% | — | — | 48 | 21 | 1.6K | — | 18 | — | — | — | — | 8 | Consumer wealth advisors / RIAs |
| bbrpartners.com | 12.0% | — | — | 35 | 31 | 1.2K | 29 | — | — | — | — | — | 56 | Consumer wealth advisors / RIAs, Media-buying agencies |
| fiduciarytrust.com | 12.0% | 7 | 3 | 123 | 40 | 3.8K | 11 | — | — | — | 31 | — | — | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| freestonecapital.com | 12.0% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
| callanfamilyoffice.com | 12.0% | 1 | 31 | 26 | 22 | 787 | 27 | 23 | — | — | — | — | 108 | Consumer wealth advisors / RIAs |
| silvercrestgroup.com | 12.0% | 3 | 39 | 68 | 38 | 2.5K | 93 | — | — | — | — | — | 76 | Consumer wealth advisors / RIAs |
| tollesonwealth.com | 12.0% | 10 | 13 | 97 | 35 | 2K | 133 | — | — | — | — | — | 112 | Consumer wealth advisors / RIAs |
| pitcairn.com | 12.0% | — | — | 32 | 19 | 1.1K | — | — | — | — | — | — | 48 | Consumer wealth advisors / RIAs |
| creativeplanning.com | 8.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
Domains in Google search results for High Net Worth Family queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want a wealth advisor who understands that my income can be uneven, my liquidity needs can change quickly, and a large portion of my net worth may be tied to the business itself.
I need help balancing reinvestment in the company with retirement savings, tax-efficient investing, insurance considerations, cash reserve strategy, and planning for an eventual sale or succession.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | +0.320 | 10.2% | 54 | Dominant |
| Best Search Engine RankLower rank = better | +0.263 | 6.9% | 113 | Strong |
| Reddit Comments | +0.258 | 6.7% | 58 | Strong |
| Search Engine Appearances | +0.243 | 5.9% | 113 | Strong |
| Wikidata | +0.193 | 3.7% | 19 | Confirmed |
| PageRank | +0.178 | 3.2% | 170 | Confirmed |
| Backlink Count | +0.168 | 2.8% | 170 | Confirmed |
| HC | +0.165 | 2.7% | 170 | Confirmed |
| Common Crawl | +0.122 | 1.5% | 132 | Confirmed |
| Homepage Keywords | +0.067 | 0.4% | 154 | Emerging |
| Avg Search Engine RankLower rank = better | +0.058 | 0.3% | 113 | Emerging |
How often AI recommended each domain when answering Small Business Owner queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| creativeplanning.com | 100.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 72.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| captrust.com | 52.0% | 18 | 15 | 334 | 49 | 10.1K | 383 | 4 | — | — | — | — | 164 | Consumer wealth advisors / RIAs |
| brightonjones.com | 48.0% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| mariner.com | 44.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| moderawealth.com | 44.0% | 12 | 9 | 122 | 37 | 3.5K | 203 | 11 | — | — | — | — | 84 | Consumer wealth advisors / RIAs |
| ceritypartners.com | 32.0% | 39 | 1 | 265 | 49 | 7.3K | 1K | 190 | 5 | 86 | — | — | 230 | Consumer wealth advisors / RIAs |
| moneta.com | 32.0% | — | — | 3 | 9 | 147 | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| pathstone.com | 32.0% | 1 | 92 | 101 | 31 | 3.5K | 1.1K | 18 | — | — | — | — | 172 | Consumer wealth advisors / RIAs |
| facet.com | 32.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| hightoweradvisors.com | 28.0% | 10 | 24 | 265 | 44 | 7.2K | 720 | 234 | — | 159 | 10 | — | 32 | Consumer wealth advisors / RIAs |
| sequoia-financial.com | 28.0% | 3 | 7 | 93 | 45 | 3K | 81 | 3 | — | — | — | — | 148 | Consumer wealth advisors / RIAs |
| fisherinvestments.com | 28.0% | 23 | 2 | 544 | 52 | 14.5K | 381 | 3 | — | 7 | 11 | — | 140 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| savantwealth.com | 24.0% | 73 | 2 | 242 | 46 | 6.4K | 861 | 275 | 7 | — | — | — | 78 | Consumer wealth advisors / RIAs |
| yeske.com | 20.0% | — | — | 2 | 1 | 56 | — | — | — | — | — | — | 6 | Consumer wealth advisors / RIAs |
| aspiriant.com | 20.0% | 16 | 3 | 105 | 43 | 2.9K | 520 | 16 | — | 43 | 12 | — | 76 | Consumer wealth advisors / RIAs |
| corient.com | 16.0% | 11 | 5 | 135 | 44 | 4.3K | 335 | 33 | 1 | 1 | 3 | — | 64 | Consumer wealth advisors / RIAs |
| plancorp.com | 16.0% | 22 | 5 | 143 | 36 | 3.9K | 1K | 4 | — | 20 | — | — | 180 | Consumer wealth advisors / RIAs |
| abacuswealth.com | 16.0% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| cressetcapital.com | 12.0% | 45 | 3 | 176 | 42 | 5.4K | 358 | 85 | 3 | 9 | 19 | 12 | 152 | Consumer wealth advisors / RIAs, M&A advisory boutiques |
| balentine.com | 12.0% | — | — | 45 | 35 | 1.9K | 29 | 2 | — | — | — | — | 68 | Consumer wealth advisors / RIAs |
| montecitoadvisors.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| kitces.com | 8.0% | 58 | 8 | 2.4K | 55 | 53.5K | 4.8K | 464 | 40 | 10 | 209 | — | 191 | Consumer wealth advisors / RIAs |
| brownadvisory.com | 8.0% | 11 | 9 | 289 | 48 | 9.5K | 120 | 17 | — | — | — | — | 6 | Consumer wealth advisors / RIAs, Insurance brokerages / benefits brokers, Tax-prep services for consumers |
| sequoia.com | 8.0% | 54 | 1 | 248 | 47 | 8.8K | 1.5K | 4 | — | — | — | — | 143 | Consumer wealth advisors / RIAs, HR consulting, HR/payroll software, Insurance brokerages / benefits brokers, Payroll / PEO services, Workers'-comp insurance |
Domains in Google search results for Small Business Owner queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want help making smart, steady decisions at a time when everything feels emotionally charged and administratively overwhelming.
I need someone who can guide me through splitting accounts, understanding retirement assets, reassessing insurance and beneficiaries, rebuilding a budget, evaluating housing decisions, and creating a plan for my next chapter.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Best Search Engine RankLower rank = better | -0.430 | 18.5% | 43 | Dominant |
| Reddit Posts | -0.283 | 8% | 20 | Strong |
| Search Engine Appearances | -0.254 | 6.4% | 43 | Strong |
| Homepage Keywords | +0.169 | 2.8% | 71 | Confirmed |
| Reddit Comments | +0.119 | 1.4% | 23 | Confirmed |
| HC | -0.097 | 0.9% | 73 | Emerging |
| PageRank | -0.073 | 0.5% | 73 | Emerging |
| Backlink Count | -0.066 | 0.4% | 73 | Emerging |
| Wikidata | -0.051 | 0.3% | 5 | Emerging |
| Avg Search Engine RankLower rank = better | -0.051 | 0.3% | 43 | Emerging |
| Common Crawl | +0.033 | 0.1% | 53 | Baseline |
How often AI recommended each domain when answering Divorce Transition Planner queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| facet.com | 72.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| abacuswealth.com | 68.0% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| wealthramp.com | 52.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| wealthchoice.com | 44.0% | — | — | 19 | 21 | 777 | — | 6 | — | — | — | — | 108 | Consumer wealth advisors / RIAs |
| creativeplanning.com | 40.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| garrettplanningnetwork.com | 36.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| missionwealth.com | 36.0% | 30 | 1 | 125 | 39 | 3.5K | 636 | 55 | — | — | 7 | — | 208 | Consumer wealth advisors / RIAs |
| harnesswealth.com | 32.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| yeske.com | 28.0% | — | — | 2 | 1 | 56 | — | — | — | — | — | — | 6 | Consumer wealth advisors / RIAs |
| brightonjones.com | 24.0% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| moderawealth.com | 20.0% | 12 | 9 | 122 | 37 | 3.5K | 203 | 11 | — | — | — | — | 84 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 20.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| napfa.org | 16.0% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| mariner.com | 16.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| wiseradvisor.com | 12.0% | 24 | 21 | 359 | 40 | 5.2K | 1.5K | 21 | — | 8 | — | — | 152 | Consumer wealth advisors / RIAs |
| ellevest.com | 12.0% | 13 | 6 | 991 | 62 | 30.3K | 2.2K | 6 | — | — | — | 15 | 176 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| francisfinancial.com | 12.0% | 11 | 8 | 75 | 38 | 2.3K | 209 | 25 | 11 | — | — | — | 136 | Consumer wealth advisors / RIAs |
| securemoneyadvisors.com | 12.0% | 1 | 79 | 7 | 11 | 257 | 25 | 2 | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| xyplanningnetwork.com | 12.0% | 15 | 3 | 723 | 49 | 15.6K | 1.6K | 6 | 4 | — | — | — | 176 | Consumer wealth advisors / RIAs |
| sagemintwealth.com | 12.0% | 1 | 92 | 27 | 14 | 505 | 22 | 34 | 1 | — | — | — | 64 | Consumer wealth advisors / RIAs |
| personalcapital.com | 12.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| securingyourfinancialfuture.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| womensworth.com | 8.0% | — | — | 1 | 4 | 36 | — | — | — | — | — | — | 36 | Consumer wealth advisors / RIAs |
| equitable.com | 8.0% | 21 | 3 | 1K | 57 | 24.5K | 969 | 311 | 14 | 9 | 41 | — | 56 | Consumer wealth advisors / RIAs, Insurance brokerages / benefits brokers, Life insurance |
| sequoia-financial.com | 8.0% | 3 | 7 | 93 | 45 | 3K | 81 | 3 | — | — | — | — | 148 | Consumer wealth advisors / RIAs |
Domains in Google search results for Divorce Transition Planner queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
This money may represent a loved one’s legacy, so I don’t want to treat it casually or make rushed decisions because friends, family, or markets are pressuring me.
I need help understanding what I inherited, how it should be titled, what the tax consequences may be, how to handle inherited retirement accounts, and how to integrate these assets into my existing financial life.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.371 | 13.7% | 24 | Dominant |
| Common Crawl | +0.307 | 9.5% | 42 | Dominant |
| Backlink Count | +0.233 | 5.4% | 54 | Strong |
| Avg Search Engine RankLower rank = better | +0.178 | 3.2% | 36 | Confirmed |
| Reddit Posts | +0.174 | 3% | 22 | Confirmed |
| HC | +0.166 | 2.7% | 54 | Confirmed |
| PageRank | +0.146 | 2.1% | 54 | Confirmed |
| Homepage Keywords | +0.129 | 1.7% | 49 | Confirmed |
| Best Search Engine RankLower rank = better | +0.075 | 0.6% | 36 | Emerging |
| Search Engine Appearances | +0.044 | 0.2% | 36 | Baseline |
How often AI recommended each domain when answering Inheritance Steward queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| facet.com | 92.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| wealthramp.com | 80.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| creativeplanning.com | 76.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| garrettplanningnetwork.com | 60.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| napfa.org | 56.0% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| abacuswealth.com | 52.0% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| vanguard.com | 40.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| xyplanningnetwork.com | 36.0% | 15 | 3 | 723 | 49 | 15.6K | 1.6K | 6 | 4 | — | — | — | 176 | Consumer wealth advisors / RIAs |
| brightonjones.com | 36.0% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| fidelity.com | 36.0% | 779 | 1 | 17.5K | 68 | 368.5K | 30.3K | 492 | 30.7K | 3.7K | 84 | 33 | 156 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, Credit monitoring services, Personal checking accounts & neobanks |
| schwab.com | 32.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| pathstone.com | 32.0% | 1 | 92 | 101 | 31 | 3.5K | 1.1K | 18 | — | — | — | — | 172 | Consumer wealth advisors / RIAs |
| freestonecapital.com | 28.0% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
| personalcapital.com | 28.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| kitces.com | 24.0% | 58 | 8 | 2.4K | 55 | 53.5K | 4.8K | 464 | 40 | 10 | 209 | — | 191 | Consumer wealth advisors / RIAs |
| aspiriant.com | 24.0% | 16 | 3 | 105 | 43 | 2.9K | 520 | 16 | — | 43 | 12 | — | 76 | Consumer wealth advisors / RIAs |
| planvisionmn.com | 20.0% | — | — | 28 | 17 | 838 | 189 | — | 21 | — | — | — | 16 | Consumer wealth advisors / RIAs |
| mariner.com | 20.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| yeske.com | 16.0% | — | — | 2 | 1 | 56 | — | — | — | — | — | — | 6 | Consumer wealth advisors / RIAs |
| flowfp.com | 12.0% | 3 | 22 | 65 | 33 | 1.5K | 189 | 67 | 3 | — | — | — | 68 | Consumer wealth advisors / RIAs |
| harnesswealth.com | 12.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| fisherinvestments.com | 12.0% | 23 | 2 | 544 | 52 | 14.5K | 381 | 3 | — | 7 | 11 | — | 140 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| hellonectarine.com | 8.0% | 5 | 26 | 36 | 21 | 979 | 103 | 62 | 340 | 6 | — | — | 8 | Consumer wealth advisors / RIAs |
| missionwealth.com | 8.0% | 30 | 1 | 125 | 39 | 3.5K | 636 | 55 | — | — | 7 | — | 208 | Consumer wealth advisors / RIAs |
| wealthtender.com | 8.0% | 78 | 2 | 515 | 42 | 10.7K | 2.8K | 421 | 47 | 46 | — | — | 191 | Consumer wealth advisors / RIAs |
Domains in Google search results for Inheritance Steward queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
My salary is only part of the picture; vesting schedules, concentration risk, tax timing, blackout windows, and company-specific exposure all affect my decisions.
I need help building a plan around selling shares responsibly, managing taxes, diversifying without feeling like I’m abandoning upside, and coordinating with broader goals like buying a home, funding college, or reaching financial independence early.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.400 | 16% | 19 | Dominant |
| Search Engine Appearances | +0.281 | 7.9% | 31 | Strong |
| Avg Search Engine RankLower rank = better | -0.148 | 2.2% | 31 | Confirmed |
| Backlink Count | +0.120 | 1.4% | 67 | Confirmed |
| Common Crawl | +0.114 | 1.3% | 45 | Confirmed |
| Homepage Keywords | +0.112 | 1.3% | 69 | Confirmed |
| HC | +0.089 | 0.8% | 67 | Emerging |
| Best Search Engine RankLower rank = better | +0.078 | 0.6% | 31 | Emerging |
| PageRank | +0.029 | 0.1% | 67 | Baseline |
| Reddit Posts | -0.020 | 0% | 14 | Baseline |
How often AI recommended each domain when answering Tech Equity Holder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| flowfp.com | 100.0% | 3 | 22 | 65 | 33 | 1.5K | 189 | 67 | 3 | — | — | — | 68 | Consumer wealth advisors / RIAs |
| secfi.com | 88.0% | 21 | 2 | 115 | 39 | 3.8K | 519 | 16 | 10 | 11 | — | — | 96 | Consumer wealth advisors / RIAs |
| facet.com | 68.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| brightonjones.com | 44.0% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| plancorp.com | 32.0% | 22 | 5 | 143 | 36 | 3.9K | 1K | 4 | — | 20 | — | — | 180 | Consumer wealth advisors / RIAs |
| freestonecapital.com | 28.0% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
| wealthfront.com | 28.0% | 81 | 1 | 2.2K | 61 | 59.4K | 6.9K | 82 | 67 | 528 | — | — | 80 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| abovethecanopy.us | 28.0% | — | — | 41 | 17 | 884 | — | 8 | — | — | — | — | 12 | Consumer wealth advisors / RIAs |
| harnesswealth.com | 24.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| yeske.com | 24.0% | — | — | 2 | 1 | 56 | — | — | — | — | — | — | 6 | Consumer wealth advisors / RIAs |
| wrennefinancial.com | 24.0% | — | — | 20 | 15 | 672 | — | 32 | — | — | — | — | 60 | Consumer wealth advisors / RIAs |
| brooklynfi.com | 20.0% | 10 | 21 | 30 | 24 | 1K | 346 | — | — | 1 | — | — | 132 | Consumer wealth advisors / RIAs |
| abundo.com | 20.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| marottaonmoney.com | 20.0% | 2 | 57 | 114 | 36 | 2.9K | 24 | — | 2 | — | — | — | 100 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 16.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| missionwealth.com | 16.0% | 30 | 1 | 125 | 39 | 3.5K | 636 | 55 | — | — | 7 | — | 208 | Consumer wealth advisors / RIAs |
| bkln.com | 12.0% | — | — | 12 | 30 | 487 | 140 | — | — | — | — | — | 72 | Consumer wealth advisors / RIAs |
| quarryhilladvisors.com | 12.0% | 4 | 17 | 19 | 23 | 863 | 24 | 3 | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| aperturewealth.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| moderawealth.com | 12.0% | 12 | 9 | 122 | 37 | 3.5K | 203 | 11 | — | — | — | — | 84 | Consumer wealth advisors / RIAs |
| brighttax.com | 8.0% | 4 | 34 | 333 | 39 | 8.8K | 422 | 295 | 102 | 5 | — | — | 112 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| steadyhand.com | 8.0% | — | — | 55 | 21 | 1.4K | — | — | — | — | — | — | 88 | Consumer wealth advisors / RIAs |
| lifelaidout.com | 8.0% | — | — | 24 | 24 | 824 | — | — | — | — | — | — | 64 | Consumer wealth advisors / RIAs |
| parallelwealth.com | 8.0% | 5 | 38 | 7 | 8 | 140 | 90 | — | — | — | — | — | 28 | Consumer wealth advisors / RIAs |
| creativeplanning.com | 8.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
Domains in Google search results for Tech Equity Holder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Right now, I may be dealing with paperwork, account transfers, beneficiary issues, insurance proceeds, estate settlement questions, and a new reality where I’m making decisions alone.
I want an advisor who can help me organize what I have, understand what income sources continue or stop, revisit my investment strategy, and make sure I’m not missing tax or legal details during a difficult time.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.416 | 17.3% | 26 | Dominant |
| Avg Search Engine RankLower rank = better | +0.298 | 8.9% | 42 | Strong |
| Reddit Posts | +0.227 | 5.1% | 24 | Strong |
| Backlink Count | +0.215 | 4.6% | 66 | Strong |
| PageRank | +0.135 | 1.8% | 66 | Confirmed |
| Homepage Keywords | +0.134 | 1.8% | 65 | Confirmed |
| Common Crawl | +0.081 | 0.7% | 51 | Emerging |
| HC | +0.073 | 0.5% | 66 | Emerging |
| Search Engine Appearances | +0.067 | 0.4% | 42 | Emerging |
| Best Search Engine RankLower rank = better | +0.007 | 0% | 42 | Baseline |
How often AI recommended each domain when answering Widowed Rebuilder queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| wealthramp.com | 88.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| napfa.org | 60.0% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| facet.com | 60.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| abacuswealth.com | 56.0% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| xyplanningnetwork.com | 52.0% | 15 | 3 | 723 | 49 | 15.6K | 1.6K | 6 | 4 | — | — | — | 176 | Consumer wealth advisors / RIAs |
| garrettplanningnetwork.com | 44.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| harnesswealth.com | 40.0% | — | — | 102 | 29 | 3.1K | 566 | 2 | — | 2 | — | — | 72 | Consumer wealth advisors / RIAs, Tax-prep services for consumers |
| creativeplanning.com | 40.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| fidelity.com | 32.0% | 779 | 1 | 17.5K | 68 | 368.5K | 30.3K | 492 | 30.7K | 3.7K | 84 | 33 | 156 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Credit cards, Credit monitoring services, Personal checking accounts & neobanks |
| vanguard.com | 32.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| brightonjones.com | 32.0% | 29 | 5 | 215 | 39 | 4.7K | 739 | 3 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| schwab.com | 28.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| edelmanfinancialengines.com | 20.0% | 28 | 6 | 373 | 48 | 11.1K | 779 | 3 | — | — | 22 | — | 202 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| suddenmoney.com | 16.0% | — | — | 72 | 37 | 2.1K | — | 3 | 1 | — | — | — | 12 | Consumer wealth advisors / RIAs |
| ellevest.com | 16.0% | 13 | 6 | 991 | 62 | 30.3K | 2.2K | 6 | — | — | — | 15 | 176 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| mariner.com | 16.0% | — | — | 53 | 37 | 919 | 84 | 1 | — | — | — | — | 157 | Consumer wealth advisors / RIAs |
| wealthenhancement.com | 16.0% | 45 | 6 | 434 | 50 | 11.6K | 1.5K | 25 | — | 50 | — | — | 128 | Consumer wealth advisors / RIAs |
| kitces.com | 12.0% | 58 | 8 | 2.4K | 55 | 53.5K | 4.8K | 464 | 40 | 10 | 209 | — | 191 | Consumer wealth advisors / RIAs |
| aplaceofhope.com | 12.0% | — | — | 237 | 40 | 6.4K | — | — | — | 9 | — | — | 108 | Consumer wealth advisors / RIAs |
| faceretirement.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | 4 | Consumer wealth advisors / RIAs |
| hellonectarine.com | 8.0% | 5 | 26 | 36 | 21 | 979 | 103 | 62 | 340 | 6 | — | — | 8 | Consumer wealth advisors / RIAs |
| wealthtender.com | 8.0% | 78 | 2 | 515 | 42 | 10.7K | 2.8K | 421 | 47 | 46 | — | — | 191 | Consumer wealth advisors / RIAs |
| letsmakeaplan.org | 8.0% | 23 | 3 | 1.5K | 54 | 25.9K | 3.2K | 39 | 60 | 5 | — | — | 160 | Consumer wealth advisors / RIAs |
| personalcapital.com | 8.0% | — | — | 1.7K | 56 | 41.4K | 1.6K | 43 | 2 | — | — | 16 | 44 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| adviceonlynetwork.com | 8.0% | 4 | 36 | 31 | 24 | 649 | 48 | 14 | 150 | 3 | — | — | 92 | Consumer wealth advisors / RIAs |
Domains in Google search results for Widowed Rebuilder queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m not looking to hand over control blindly; I want a wealth advisor who respects that I’m informed, involved, and capable of understanding sophisticated conversations.
I need someone who can review my portfolio, asset allocation, tax efficiency, withdrawal strategy, retirement readiness, and estate basics, and tell me honestly where I’m doing well and where I may have blind spots.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | -0.429 | 18.4% | 28 | Dominant |
| Best Search Engine RankLower rank = better | -0.390 | 15.2% | 28 | Dominant |
| Homepage Keywords | -0.330 | 10.9% | 42 | Dominant |
| PageRank | -0.235 | 5.5% | 44 | Strong |
| HC | -0.224 | 5% | 44 | Strong |
| Common Crawl | +0.176 | 3.1% | 33 | Confirmed |
| Backlink Count | -0.159 | 2.5% | 44 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.107 | 1.1% | 28 | Confirmed |
| Reddit Posts | -0.032 | 0.1% | 18 | Baseline |
| Reddit Comments | -0.022 | 0% | 24 | Baseline |
How often AI recommended each domain when answering DIY Second Opinion queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| garrettplanningnetwork.com | 100.0% | 2 | 10 | 285 | 42 | 6.4K | 495 | 188 | 106 | — | — | — | — | Consumer wealth advisors / RIAs |
| facet.com | 96.0% | 17 | 15 | 179 | 36 | 4.8K | 775 | 108 | 83 | 150 | — | — | 216 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| planvisionmn.com | 80.0% | — | — | 28 | 17 | 838 | 189 | — | 21 | — | — | — | 16 | Consumer wealth advisors / RIAs |
| hellonectarine.com | 72.0% | 5 | 26 | 36 | 21 | 979 | 103 | 62 | 340 | 6 | — | — | 8 | Consumer wealth advisors / RIAs |
| wealthramp.com | 52.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| xyplanningnetwork.com | 52.0% | 15 | 3 | 723 | 49 | 15.6K | 1.6K | 6 | 4 | — | — | — | 176 | Consumer wealth advisors / RIAs |
| aboundwealth.com | 40.0% | — | — | 10 | 12 | 329 | 293 | 3 | 4 | — | — | — | 20 | Consumer wealth advisors / RIAs |
| vanguard.com | 40.0% | 305 | 2 | 10.7K | 64 | 217.2K | 1.9K | 489 | 195 | 999 | 73 | — | 36 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| flatfeeadvisors.org | 36.0% | 1 | 65 | 20 | 20 | 455 | 73 | — | 40 | — | — | — | 36 | Consumer wealth advisors / RIAs |
| boldin.com | 36.0% | 57 | 9 | 285 | 44 | 4.7K | 1.3K | 23 | 207 | 37 | — | — | 156 | Consumer wealth advisors / RIAs |
| kitces.com | 36.0% | 58 | 8 | 2.4K | 55 | 53.5K | 4.8K | 464 | 40 | 10 | 209 | — | 191 | Consumer wealth advisors / RIAs |
| napfa.org | 32.0% | 29 | 1 | 2K | 56 | 40.3K | 3.8K | 81 | 231 | 4 | 52 | — | 68 | Consumer wealth advisors / RIAs |
| creativeplanning.com | 32.0% | 97 | 2 | 512 | 52 | 13.6K | 1.4K | 323 | 81 | 3 | 33 | 33 | 80 | Consumer wealth advisors / RIAs |
| rootfinancialpartners.com | 24.0% | — | — | 15 | 14 | 460 | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| apellawealth.com | 20.0% | 3 | 1 | 27 | 37 | 812 | 87 | 9 | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| rootfinancial.com | 20.0% | 3 | 18 | 12 | 16 | 489 | — | 2 | — | — | — | — | — | Consumer wealth advisors / RIAs |
| rickferri.com | 16.0% | — | — | 100 | 30 | 3.1K | 127 | 15 | 10 | — | — | — | 24 | Consumer wealth advisors / RIAs |
| freestonecapital.com | 16.0% | — | — | 27 | 31 | 1K | 29 | — | — | — | — | — | 52 | Consumer wealth advisors / RIAs |
| schwab.com | 16.0% | 453 | 1 | 12.7K | 67 | 243.1K | 21.5K | 1K | 368 | 808 | 69 | — | 266 | Brokerage & wealth-management apps, Consumer banking, Consumer wealth advisors / RIAs, Personal checking accounts & neobanks |
| zoefin.com | 12.0% | — | — | 105 | 43 | 3.4K | — | 197 | 1 | 23 | — | — | 92 | Consumer wealth advisors / RIAs |
| markzinder.com | 8.0% | — | — | 10 | 32 | 458 | — | — | — | — | — | — | 12 | Consumer wealth advisors / RIAs |
| beyondyourhammock.com | 8.0% | — | — | 91 | 34 | 2.6K | 96 | 98 | — | — | — | — | 76 | Consumer wealth advisors / RIAs |
| projectionlab.com | 8.0% | 14 | 17 | 148 | 44 | 4.1K | 477 | 170 | 215 | 190 | — | — | 112 | Consumer wealth advisors / RIAs |
| adviceonlynetwork.com | 8.0% | 4 | 36 | 31 | 24 | 649 | 48 | 14 | 150 | 3 | — | — | 92 | Consumer wealth advisors / RIAs |
| marottaonmoney.com | 8.0% | 2 | 57 | 114 | 36 | 2.9K | 24 | — | 2 | — | — | — | 100 | Consumer wealth advisors / RIAs |
Domains in Google search results for DIY Second Opinion queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m looking for a wealth advisor who can help me align my portfolio with priorities like environmental sustainability, social impact, faith-based screening, community investment, or governance standards, depending on my specific concerns.
I want someone who can explain the real differences between exclusionary screens, ESG integration, thematic investing, shareholder engagement, and impact strategies without resorting to vague marketing language.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | +0.369 | 13.6% | 5 | Dominant |
| Backlink Count | +0.258 | 6.7% | 61 | Strong |
| PageRank | +0.240 | 5.7% | 61 | Strong |
| Avg Search Engine RankLower rank = better | +0.218 | 4.7% | 29 | Strong |
| Best Search Engine RankLower rank = better | +0.203 | 4.1% | 29 | Strong |
| Search Engine Appearances | +0.129 | 1.7% | 29 | Confirmed |
| Homepage Keywords | +0.046 | 0.2% | 56 | Baseline |
| HC | +0.026 | 0.1% | 61 | Baseline |
| Reddit Comments | +0.013 | 0% | 9 | Baseline |
| Common Crawl | -0.007 | 0% | 41 | Baseline |
How often AI recommended each domain when answering Values Driven Investor queries within Consumer wealth advisors / RIAs. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ethic.com | 96.0% | 3 | 4 | 85 | 39 | 3.1K | 161 | 6 | — | — | — | — | 80 | Brokerage & wealth-management apps, Consumer wealth advisors / RIAs |
| naturalinvestments.com | 92.0% | — | — | 84 | 32 | 2.5K | 96 | 5 | — | — | — | — | 36 | Consumer wealth advisors / RIAs |
| aspiriant.com | 80.0% | 16 | 3 | 105 | 43 | 2.9K | 520 | 16 | — | 43 | 12 | — | 76 | Consumer wealth advisors / RIAs |
| abacuswealth.com | 64.0% | 18 | 4 | 151 | 39 | 4.1K | 446 | 77 | 1 | — | — | — | 52 | Consumer wealth advisors / RIAs |
| veriswp.com | 60.0% | 4 | 1 | 119 | 38 | 4.3K | 53 | — | — | — | — | — | 96 | Consumer wealth advisors / RIAs |
| domini.com | 60.0% | 5 | 10 | 180 | 40 | 6.1K | 11 | 32 | 7 | — | 19 | — | 48 | Consumer wealth advisors / RIAs |
| trilliuminvest.com | 44.0% | 4 | 17 | 237 | 42 | 8.8K | 20 | 26 | — | — | 40 | — | 24 | Consumer wealth advisors / RIAs |
| brightworth.com | 36.0% | — | — | 26 | 17 | 950 | — | — | — | — | — | — | 64 | Consumer wealth advisors / RIAs |
| calvert.com | 36.0% | 14 | 3 | 259 | 43 | 9.5K | 139 | 2 | — | — | 17 | — | 132 | Consumer wealth advisors / RIAs |
| captrust.com | 24.0% | 18 | 15 | 334 | 49 | 10.1K | 383 | 4 | — | — | — | — | 164 | Consumer wealth advisors / RIAs |
| earthequityadvisors.com | 20.0% | 6 | 4 | 38 | 33 | 1.2K | 312 | 2 | — | — | — | — | 120 | Consumer wealth advisors / RIAs |
| caprock.com | 20.0% | 5 | 8 | 119 | 31 | 3.5K | 138 | 90 | — | — | — | — | 64 | Consumer wealth advisors / RIAs |
| pathstone.com | 16.0% | 1 | 92 | 101 | 31 | 3.5K | 1.1K | 18 | — | — | — | — | 172 | Consumer wealth advisors / RIAs |
| bostoncommonasset.com | 16.0% | — | — | 120 | 41 | 4.6K | — | 12 | — | — | — | — | — | Consumer wealth advisors / RIAs |
| parallelfinancial.com | 16.0% | — | — | 10 | 12 | 245 | — | — | — | — | — | — | 32 | Consumer wealth advisors / RIAs |
| arabellaadvisors.com | 16.0% | — | — | 309 | 48 | 12.2K | 104 | — | — | — | 13 | — | — | Consumer wealth advisors / RIAs |
| praxisinvests.com | 16.0% | 1 | 26 | 22 | 34 | 894 | 232 | — | — | — | — | — | 84 | Consumer wealth advisors / RIAs |
| brownadvisory.com | 12.0% | 11 | 9 | 289 | 48 | 9.5K | 120 | 17 | — | — | — | — | 6 | Consumer wealth advisors / RIAs, Insurance brokerages / benefits brokers, Tax-prep services for consumers |
| appleseedcapital.com | 12.0% | — | — | 9 | 10 | 331 | — | — | — | — | — | — | 20 | Consumer wealth advisors / RIAs |
| wealthramp.com | 12.0% | 1 | 31 | 68 | 26 | 1.7K | 204 | 28 | — | — | 7 | — | 80 | Consumer wealth advisors / RIAs |
| parnassus.com | 12.0% | 1 | 11 | 100 | 48 | 3.6K | 6 | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| brightinvest.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Consumer wealth advisors / RIAs |
| verdence.com | 8.0% | 3 | 33 | 40 | 32 | 1.3K | 60 | 12 | 6 | — | — | — | 68 | Consumer wealth advisors / RIAs |
| adasina.com | 8.0% | — | — | 70 | 38 | 2.2K | 33 | 35 | — | — | 1 | — | 20 | Consumer wealth advisors / RIAs |
| wealthspire.com | 8.0% | 22 | 2 | 236 | 43 | 6.4K | 662 | 8 | — | — | 5 | — | 89 | Consumer wealth advisors / RIAs |
Domains in Google search results for Values Driven Investor queries within Consumer wealth advisors / RIAs. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | nerdwallet.com | 43.4K | 851.9K | 37.0000 | 52.1% | |
| 2 | barrons.com | 26.3K | 666K | 39.0000 | 25.8% | |
| 3 | morningstar.com | 26.1K | 539.6K | 36.0000 | 27.5% | |
| 4 | jpmorgan.com | 19.3K | 517.9K | 38.0000 | 73.2% | |
| 5 | fidelity.com | 17.5K | 368.5K | 35.0000 | 76.8% | |
| 6 | morganstanley.com | 14.6K | 407.8K | 38.0000 | 61.8% | |
| 7 | progressive.com | 14.1K | 207.9K | 34.0000 | 76.6% | |
| 8 | smartasset.com | 13.3K | 273.4K | 35.0000 | 67.1% | |
| 9 | schwab.com | 12.7K | 243.1K | 35.0000 | 96.7% | |
| 10 | ubs.com | 11.7K | 322.5K | 36.0000 | 46.3% | |
| 11 | vanguard.com | 10.7K | 217.2K | 35.0000 | 72.2% | |
| 12 | sofi.com | 9.2K | 241.6K | 36.0000 | 80.7% | |
| 13 | robinhood.com | 7.2K | 181.7K | 35.0000 | 54.6% | |
| 14 | edwardjones.com | 7.2K | 157.1K | 34.0000 | 34.6% | |
| 15 | biggerpockets.com | 7K | 123.5K | 26.0000 | 45.8% | |
| 16 | northwesternmutual.com | 4.5K | 103.6K | 34.0000 | 89.6% | |
| 17 | prudential.com | 4.3K | 108.9K | 27.0000 | 42.7% | |
| 18 | cfp.net | 3.4K | 77.2K | 25.0000 | 11.2% | |
| 19 | betterment.com | 3K | 75K | 34.0000 | 80.5% | |
| 20 | empower.com | 2.4K | 62.7K | 34.0000 | 84.8% | |
| 21 | kitces.com | 2.4K | 53.5K | 26.0000 | 93.2% | |
| 22 | wealthfront.com | 2.2K | 59.4K | 34.0000 | 89.3% | |
| 23 | napfa.org | 2K | 40.3K | 26.0000 | 97.9% | |
| 24 | personalcapital.com | 1.7K | 41.4K | 24.0000 | 90.9% | |
| 25 | letsmakeaplan.org | 1.5K | 25.9K | 23.0000 | 81.0% |