Gas stations & fuel retail
Best Search Engine Rank ρ=0.501A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Gas stations & fuel retail industry covers 93 domains in this dataset. The most LLM-recommended vendors include bp.com and circlek.com and exxon.com.
Within this industry, the strongest predictor of LLM recommendations is Best Search Engine Rank (ρ=0.501, n=63 (vs. ρ=0.238 across all industries)). SE Outbound Links follows as second-strongest (ρ=0.485).
circlek.com, exxon.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, walmart.com, costco.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
9 signals show a strong or dominant correlation within this category: Best Search Engine Rank (ρ=0.501), SE Outbound Links (ρ=0.485), Search Engine Appearances (ρ=0.462), Avg Search Engine Rank (ρ=0.395), BL Authority (ρ=0.334), Backlink Count (ρ=0.333), BL Authority (Exp) (ρ=0.326), PageRank (ρ=0.266), Wikidata (ρ=0.262).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 93 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Best Search Engine Rank | +0.501 | 25.1% | 63 | Dominant |
| SE Outbound Links | +0.485 | 23.6% | 73 | Dominant |
| Search Engine Appearances | +0.462 | 21.3% | 63 | Dominant |
| Avg Search Engine Rank | +0.395 | 15.6% | 63 | Dominant |
| BL Authority | +0.334 | 11.2% | 85 | Dominant |
| Backlink Count | +0.333 | 11.1% | 85 | Dominant |
| BL Authority (Exp) | +0.326 | 10.6% | 85 | Dominant |
| PageRank | +0.266 | 7.1% | 85 | Strong |
| Wikidata | +0.262 | 6.9% | 20 | Strong |
| HC | +0.196 | 3.8% | 85 | Confirmed |
| Reddit Posts | -0.192 | 3.7% | 29 | Confirmed |
| Common Crawl | +0.181 | 3.3% | 66 | Confirmed |
| Wikipedia Citations | +0.088 | 0.8% | 55 | Emerging |
| Reddit Comments | +0.041 | 0.2% | 32 | Baseline |
| Homepage Keywords | -0.007 | 0% | 73 | Baseline |
How often AI models recommended each domain when answering Gas stations & fuel retail queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| bp.com | 68.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| circlek.com | 64.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| exxon.com | 57.5% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| shell.us | 56.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| wawa.com | 47.6% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| gasbuddy.com | 46.2% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| caseys.com | 41.1% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| eleven.com | 40.7% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| pilotflyingj.com | 40.7% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| quiktrip.com | 37.8% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| sheetz.com | 36.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| kwiktrip.com | 35.3% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| speedway.com | 33.1% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| racetrac.com | 30.5% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| chevron.com | 26.2% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| maverik.com | 25.1% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| costco.com | 24.4% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| marathonpetroleum.com | 21.8% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| murphyusa.com | 21.1% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| loves.com | 20.7% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| kumandgo.com | 18.5% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| buc-ees.com | 14.9% | 38 | 5 | 950 | 46 | 25.4K | 595 | 112 | 65 | 210 | 26 | — | 28 | Gas stations & fuel retail |
| sunoco.com | 12.0% | 88 | 1 | 404 | 51 | 9.7K | 868 | 67 | — | — | 1 | — | 56 | Gas stations & fuel retail |
| shell.com | 11.6% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| kroger.com | 11.3% | 184 | 3 | 10.8K | 66 | 245.7K | 5.3K | 8.7K | 63 | 49 | 108 | 90 | 14 | Baby care & diaper brands, Beer brands, Bottled water & functional beverage brands, Gas stations & fuel retail, Soft drink brands |
Domains appearing most frequently in Google search results for Gas stations & fuel retail queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| exxon.com | 96.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| circlek.com | 96.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| eleven.com | 84.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| wawa.com | 76.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| chevron.com | 72.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| quiktrip.com | 68.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| marathonpetroleum.com | 64.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| shell.us | 60.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| pilotflyingj.com | 44.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| shell.com | 40.0% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| chevronwithtechron.com | 28.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| speedway.com | 24.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| sheetz.com | 24.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| racetrac.com | 20.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| costco.com | 16.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| mobil.com | 12.0% | 36 | 6 | 1.7K | 56 | 31.4K | 988 | 16 | — | — | 32 | — | 16 | Gas stations & fuel retail |
| caseys.com | 12.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| kwiktrip.com | 12.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| marathonbrand.com | 8.0% | — | — | 59 | 31 | 1.3K | 92 | — | — | — | — | — | 12 | Gas stations & fuel retail |
| murphyusa.com | 8.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| sunoco.com | 8.0% | 88 | 1 | 404 | 51 | 9.7K | 868 | 67 | — | — | 1 | — | 56 | Gas stations & fuel retail |
| kumandgo.com | 8.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| loves.com | 8.0% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| exxonmobil.com | 4.0% | 11 | 22 | 6.7K | 64 | 191.9K | 97 | 99 | 1 | — | 177 | 36 | 54 | Gas stations & fuel retail |
Domains in Google search results for neutral queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want stations that are convenient to my normal route, easy to enter and exit, and consistently priced without making me drive across town to save a few cents.
I pay attention to loyalty programs, fuel rewards, and app discounts because small savings add up over a month.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Wikidata | -0.391 | 15.3% | 7 | Dominant |
| Backlink Count | +0.351 | 12.3% | 25 | Dominant |
| PageRank | +0.316 | 10% | 25 | Dominant |
| Common Crawl | -0.309 | 9.5% | 22 | Dominant |
| HC | +0.278 | 7.7% | 25 | Strong |
| Homepage Keywords | -0.267 | 7.1% | 23 | Strong |
| Reddit Comments | -0.205 | 4.2% | 15 | Strong |
| Reddit Posts | -0.129 | 1.7% | 14 | Confirmed |
| Best Search Engine RankLower rank = better | +0.117 | 1.4% | 20 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.102 | 1% | 20 | Confirmed |
| Search Engine Appearances | -0.058 | 0.3% | 20 | Emerging |
How often AI recommended each domain when answering Daily commuter queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| gasbuddy.com | 100.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| shell.us | 100.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| exxon.com | 100.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| speedway.com | 92.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| wawa.com | 92.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| eleven.com | 44.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| racetrac.com | 44.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| murphyusa.com | 36.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| quiktrip.com | 36.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| kumandgo.com | 28.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| chevron.com | 24.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| kroger.com | 24.0% | 184 | 3 | 10.8K | 66 | 245.7K | 5.3K | 8.7K | 63 | 49 | 108 | 90 | 14 | Baby care & diaper brands, Beer brands, Bottled water & functional beverage brands, Gas stations & fuel retail, Soft drink brands |
| pilotflyingj.com | 16.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| marathonpetroleum.com | 12.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| costco.com | 12.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| chevronwithtechron.com | 8.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| sheetz.com | 8.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| kwiktrip.com | 4.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| sunoco.com | 4.0% | 88 | 1 | 404 | 51 | 9.7K | 868 | 67 | — | — | 1 | — | 56 | Gas stations & fuel retail |
| maverik.com | 4.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| qt.com | 4.0% | — | — | 1 | 11 | 70 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| raceway.com | 4.0% | — | — | 1 | 2 | 33 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| samsclub.com | 4.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
Domains in Google search results for Daily commuter queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want gas stations that help me stretch my money with low prices, grocery-linked rewards, family-oriented convenience items, and locations close to the places I already go.
I appreciate stations where I can fuel up quickly, use a discount tied to my regular shopping, and maybe pick up drinks or basic necessities without paying inflated prices.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| PageRank | +0.708 | 50.1% | 26 | Dominant |
| HC | +0.692 | 47.9% | 26 | Dominant |
| Backlink Count | +0.669 | 44.8% | 26 | Dominant |
| Wikidata | +0.619 | 38.3% | 8 | Dominant |
| Search Engine Appearances | +0.505 | 25.5% | 20 | Dominant |
| Best Search Engine RankLower rank = better | +0.449 | 20.2% | 20 | Dominant |
| Reddit Posts | +0.396 | 15.7% | 17 | Dominant |
| Reddit Comments | +0.300 | 9% | 16 | Dominant |
| Common Crawl | +0.257 | 6.6% | 22 | Strong |
| Avg Search Engine RankLower rank = better | +0.214 | 4.6% | 20 | Strong |
| Homepage Keywords | -0.120 | 1.5% | 23 | Confirmed |
How often AI recommended each domain when answering Budget family driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| kroger.com | 100.0% | 184 | 3 | 10.8K | 66 | 245.7K | 5.3K | 8.7K | 63 | 49 | 108 | 90 | 14 | Baby care & diaper brands, Beer brands, Bottled water & functional beverage brands, Gas stations & fuel retail, Soft drink brands |
| shell.us | 100.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| exxon.com | 84.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| walmart.com | 80.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| murphyusa.com | 80.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| costco.com | 72.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| samsclub.com | 48.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| speedway.com | 48.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| quiktrip.com | 40.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| wawa.com | 20.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| gasbuddy.com | 16.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| eleven.com | 16.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| racetrac.com | 16.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| safeway.com | 12.0% | 173 | 3 | 3.3K | 59 | 81.2K | 2.7K | 117 | 42 | 17 | 118 | — | 244 | Beer brands, Beer, wine & liquor stores, Gas stations & fuel retail |
| marathonbrand.com | 12.0% | — | — | 59 | 31 | 1.3K | 92 | — | — | — | — | — | 12 | Gas stations & fuel retail |
| marathonpetroleum.com | 8.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| sheetz.com | 8.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| raceway.com | 8.0% | — | — | 1 | 2 | 33 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| pilotflyingj.com | 8.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| getupside.com | 8.0% | — | — | 188 | 42 | 5.7K | 42 | 8 | — | — | — | — | 16 | Gas stations & fuel retail |
| fuelrewards.com | 4.0% | 71 | 1 | 278 | 48 | 8.3K | 1.4K | 12 | — | 75 | — | — | — | Gas stations & fuel retail |
| chevronwithtechron.com | 4.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| caseys.com | 4.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
Domains in Google search results for Budget family driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want stops that are easy to find off the highway, open late or around the clock, and reliable enough that I know I can get fuel, clean restrooms, decent food options, and a safe place to stretch for a few minutes.
Price still matters, but on a trip I weigh it against convenience, service quality, and whether the stop helps me get back on the road quickly.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | -0.304 | 9.2% | 24 | Dominant |
| Reddit Posts | -0.290 | 8.4% | 21 | Strong |
| Search Engine Appearances | +0.264 | 7% | 34 | Strong |
| Avg Search Engine RankLower rank = better | +0.242 | 5.8% | 34 | Strong |
| Common Crawl | -0.194 | 3.8% | 40 | Confirmed |
| Best Search Engine RankLower rank = better | +0.150 | 2.2% | 34 | Confirmed |
| PageRank | -0.064 | 0.4% | 44 | Emerging |
| Homepage Keywords | +0.042 | 0.2% | 41 | Baseline |
| HC | +0.025 | 0.1% | 44 | Baseline |
| Backlink Count | +0.003 | 0% | 44 | Baseline |
| Wikidata | +0.000 | 0% | 7 | Baseline |
How often AI recommended each domain when answering Road trip traveler queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pilotflyingj.com | 100.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| loves.com | 100.0% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| buc-ees.com | 100.0% | 38 | 5 | 950 | 46 | 25.4K | 595 | 112 | 65 | 210 | 26 | — | 28 | Gas stations & fuel retail |
| sheetz.com | 100.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| quiktrip.com | 100.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| gasbuddy.com | 92.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| kwiktrip.com | 88.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| travelcentersofamerica.com | 80.0% | — | — | 3 | 7 | 56 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| racetrac.com | 76.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| caseys.com | 72.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| wawa.com | 40.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| ta-petro.com | 20.0% | 51 | 2 | 598 | 51 | 16.2K | 584 | 12 | — | — | 28 | — | 40 | Gas stations & fuel retail |
| sappbros.net | 4.0% | 21 | 5 | 102 | 46 | 3.1K | 120 | 33 | — | — | — | — | — | Gas stations & fuel retail |
| raceway.com | 4.0% | — | — | 1 | 2 | 33 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| circlek.com | 4.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| maps.google.com | 4.0% | 3 | 60 | — | — | — | 317.7K | 1.4M | 465 | 1.5K | 29.1K | 1 | — | Gas stations & fuel retail |
| racewaystores.com | 4.0% | 4 | 25 | 29 | 23 | 842 | 13 | — | — | — | — | — | 36 | Gas stations & fuel retail |
| maverik.com | 4.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| roadtrippers.com | 4.0% | 49 | 3 | 8.1K | 57 | 155K | 1.4K | 6K | 39 | 98 | 579 | 12 | 84 | Gas stations & fuel retail |
| getupside.com | 4.0% | — | — | 188 | 42 | 5.7K | 42 | 8 | — | — | — | — | 16 | Gas stations & fuel retail |
Domains in Google search results for Road trip traveler queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want stations that I trust for fuel quality, well-maintained pumps, clean and modern facilities, and a brand reputation that suggests consistency.
I am willing to pay somewhat more if I believe the fuel is better for my engine, the location is well run, and the experience matches the standards I expect for a car I care about.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.771 | 59.5% | 6 | Dominant |
| HC | +0.449 | 20.1% | 21 | Dominant |
| Avg Search Engine RankLower rank = better | +0.421 | 17.7% | 19 | Dominant |
| Best Search Engine RankLower rank = better | +0.417 | 17.4% | 19 | Dominant |
| Wikidata | +0.377 | 14.2% | 6 | Dominant |
| PageRank | +0.361 | 13.1% | 21 | Dominant |
| Backlink Count | +0.344 | 11.8% | 21 | Dominant |
| Reddit Posts | +0.286 | 8.2% | 7 | Strong |
| Search Engine Appearances | +0.277 | 7.7% | 19 | Strong |
| Common Crawl | -0.059 | 0.3% | 18 | Emerging |
| Homepage Keywords | -0.055 | 0.3% | 19 | Emerging |
How often AI recommended each domain when answering Premium car owner queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| exxon.com | 100.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| mobil.com | 100.0% | 36 | 6 | 1.7K | 56 | 31.4K | 988 | 16 | — | — | 32 | — | 16 | Gas stations & fuel retail |
| sunoco.com | 100.0% | 88 | 1 | 404 | 51 | 9.7K | 868 | 67 | — | — | 1 | — | 56 | Gas stations & fuel retail |
| costco.com | 96.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| shell.us | 88.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| chevronwithtechron.com | 64.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| 76.com | 48.0% | 52 | 7 | 199 | 41 | 4.2K | 388 | 11 | — | — | 12 | — | 64 | Gas stations & fuel retail |
| texaco.com | 40.0% | 36 | 3 | 295 | 43 | 7.4K | 274 | — | — | — | 51 | — | 56 | Gas stations & fuel retail |
| chevron.com | 36.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| marathonpetroleum.com | 36.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| phillips66.com | 36.0% | 2 | 53 | 1.1K | 56 | 36K | 183 | 15 | — | — | 66 | — | 24 | Gas stations & fuel retail |
| marathonbrand.com | 32.0% | — | — | 59 | 31 | 1.3K | 92 | — | — | — | — | — | 12 | Gas stations & fuel retail |
| conoco.com | 28.0% | 31 | 15 | 149 | 35 | 3.4K | 161 | 9 | — | — | 12 | — | 64 | Gas stations & fuel retail |
| qt.com | 24.0% | — | — | 1 | 11 | 70 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| phillips66gas.com | 24.0% | 42 | 2 | 116 | 42 | 3K | 286 | 9 | — | — | — | — | 60 | Gas stations & fuel retail |
| conocophillips.com | 20.0% | 2 | 53 | 1.8K | 56 | 53.9K | 42 | 20 | — | — | 26 | — | 46 | Gas stations & fuel retail |
| shell.com | 12.0% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| valero.com | 8.0% | 69 | 1 | 1.1K | 54 | 29.1K | 98 | 8 | — | — | 29 | — | 36 | Gas stations & fuel retail |
| quiktrip.com | 4.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| wawa.com | 4.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
Domains in Google search results for Premium car owner queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want gas stations that are open when I need them, located near airports, downtown zones, and high-demand areas, and priced competitively enough that I am not giving away my earnings every shift.
I actively look for fuel rewards, cashback, partner discounts, and apps that help me compare nearby prices in real time.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.486 | 23.6% | 46 | Dominant |
| PageRank | +0.404 | 16.3% | 46 | Dominant |
| HC | +0.375 | 14.1% | 46 | Dominant |
| Search Engine Appearances | +0.356 | 12.7% | 33 | Dominant |
| Avg Search Engine RankLower rank = better | +0.317 | 10% | 33 | Dominant |
| Best Search Engine RankLower rank = better | +0.313 | 9.8% | 33 | Dominant |
| Reddit Posts | -0.135 | 1.8% | 18 | Confirmed |
| Homepage Keywords | -0.129 | 1.7% | 42 | Confirmed |
| Reddit Comments | +0.049 | 0.2% | 22 | Baseline |
| Wikidata | +0.012 | 0% | 8 | Baseline |
| Common Crawl | +0.008 | 0% | 40 | Baseline |
How often AI recommended each domain when answering Rideshare driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| upside.com | 100.0% | 27 | 1 | 729 | 53 | 22.7K | 833 | 59 | 9 | 9 | 8 | — | 52 | Gas stations & fuel retail |
| gasbuddy.com | 100.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| shell.us | 96.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| exxon.com | 96.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| wawa.com | 92.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| eleven.com | 60.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| chevron.com | 48.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| murphyusa.com | 44.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| costco.com | 40.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| speedway.com | 32.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| pilotflyingj.com | 16.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| racetrac.com | 12.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| samsclub.com | 12.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| marathonpetroleum.com | 8.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| marathonbrand.com | 8.0% | — | — | 59 | 31 | 1.3K | 92 | — | — | — | — | — | 12 | Gas stations & fuel retail |
| kumandgo.com | 8.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| getupside.com | 4.0% | — | — | 188 | 42 | 5.7K | 42 | 8 | — | — | — | — | 16 | Gas stations & fuel retail |
| fuelrewards.com | 4.0% | 71 | 1 | 278 | 48 | 8.3K | 1.4K | 12 | — | 75 | — | — | — | Gas stations & fuel retail |
| shell.com | 4.0% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| wexinc.com | 4.0% | 47 | 3 | 1.2K | 66 | 35.1K | 2.5K | 74 | — | — | — | 15 | 253 | Gas stations & fuel retail |
| chevronwithtechron.com | 4.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| raceway.com | 4.0% | — | — | 1 | 2 | 33 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| mapco.com | 4.0% | — | — | 58 | 32 | 845 | — | — | — | — | — | — | — | Gas stations & fuel retail |
Domains in Google search results for Rideshare driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want reliable diesel availability, enough room to maneuver, high-flow pumps when possible, and locations where I am not wedged into a tiny forecourt designed only for compact cars.
I pay attention to fuel quality, pricing, and whether the station is easy to access with a trailer or equipment in tow.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.557 | 31% | 19 | Dominant |
| Backlink Count | +0.548 | 30% | 25 | Dominant |
| Common Crawl | +0.513 | 26.4% | 20 | Dominant |
| Best Search Engine RankLower rank = better | +0.446 | 19.8% | 19 | Dominant |
| Reddit Comments | +0.408 | 16.6% | 11 | Dominant |
| PageRank | +0.329 | 10.9% | 25 | Dominant |
| Avg Search Engine RankLower rank = better | +0.228 | 5.2% | 19 | Strong |
| HC | +0.141 | 2% | 25 | Confirmed |
| Homepage Keywords | +0.040 | 0.2% | 21 | Baseline |
| Reddit Posts | -0.012 | 0% | 8 | Baseline |
How often AI recommended each domain when answering Diesel truck owner queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pilotflyingj.com | 100.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| loves.com | 96.0% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| kwiktrip.com | 96.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| gasbuddy.com | 96.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| maverik.com | 92.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| ta-petro.com | 88.0% | 51 | 2 | 598 | 51 | 16.2K | 584 | 12 | — | — | 28 | — | 40 | Gas stations & fuel retail |
| caseys.com | 76.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| buc-ees.com | 60.0% | 38 | 5 | 950 | 46 | 25.4K | 595 | 112 | 65 | 210 | 26 | — | 28 | Gas stations & fuel retail |
| sheetz.com | 56.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| mudflapinc.com | 56.0% | 3 | 26 | 74 | 31 | 2.1K | 72 | 5 | — | — | — | — | 56 | Gas stations & fuel retail |
| sappbros.net | 52.0% | 21 | 5 | 102 | 46 | 3.1K | 120 | 33 | — | — | — | — | — | Gas stations & fuel retail |
| travelcentersofamerica.com | 16.0% | — | — | 3 | 7 | 56 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| truckmaster.com | 16.0% | — | — | 17 | 27 | 558 | 94 | — | — | — | — | — | 48 | Gas stations & fuel retail |
| truckmasterfuel.com | 16.0% | — | — | — | — | — | — | — | — | — | — | — | — | Gas stations & fuel retail |
| truckstopsandservices.com | 12.0% | 2 | 34 | 60 | 38 | 1.2K | 39 | — | — | — | — | — | 30 | Gas stations & fuel retail |
| murphyusa.com | 12.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| sinclairoil.com | 8.0% | 47 | 5 | 296 | 42 | 7.5K | 221 | 1 | — | — | 50 | — | 20 | Gas stations & fuel retail |
| roadys.com | 8.0% | 1 | 58 | 20 | 26 | 521 | 36 | — | — | — | 11 | — | 60 | Gas stations & fuel retail |
| quiktrip.com | 8.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| lovestravelstops.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Gas stations & fuel retail |
| kumandgo.com | 4.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| speedway.com | 4.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| racetrac.com | 4.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| applegreen.com | 4.0% | 2 | 10 | 33 | 38 | 1K | 7 | 4 | — | — | — | — | 14 | Gas stations & fuel retail |
| getgo.com | 4.0% | — | — | 40 | 66 | 1.4K | — | — | — | — | — | — | — | Gas stations & fuel retail |
Domains in Google search results for Diesel truck owner queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want gas stations that are truly convenient to the routes I drive most often, whether that is getting to town, commuting longer distances, or handling farm, property, or household errands.
I appreciate stations that stock the basics, have pumps that actually work, and keep hours that match the realities of people who start early and drive far.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | -0.517 | 26.7% | 15 | Dominant |
| Wikidata | +0.412 | 16.9% | 10 | Dominant |
| Reddit Comments | -0.315 | 9.9% | 16 | Dominant |
| Homepage Keywords | +0.227 | 5.1% | 33 | Strong |
| Backlink Count | +0.209 | 4.4% | 35 | Strong |
| Best Search Engine RankLower rank = better | +0.189 | 3.6% | 27 | Confirmed |
| Search Engine Appearances | +0.127 | 1.6% | 27 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.114 | 1.3% | 27 | Confirmed |
| Common Crawl | -0.100 | 1% | 29 | Confirmed |
| HC | -0.096 | 0.9% | 35 | Emerging |
| PageRank | +0.079 | 0.6% | 35 | Emerging |
How often AI recommended each domain when answering Rural resident queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| caseys.com | 100.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| pilotflyingj.com | 96.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| kwiktrip.com | 92.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| maverik.com | 88.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| bp.com | 76.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| cenex.com | 72.0% | 18 | 8 | 303 | 41 | 6.7K | 195 | — | — | — | — | — | 68 | Gas stations & fuel retail |
| kumandgo.com | 68.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| shell.us | 60.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| holidaystationstores.com | 44.0% | — | — | 135 | 34 | 3.9K | 269 | — | — | — | — | — | 36 | Gas stations & fuel retail |
| love.com | 40.0% | — | — | 125 | 35 | 3.1K | — | 29 | 6 | 3 | 46 | — | 112 | Gas stations & fuel retail |
| sappbros.net | 28.0% | 21 | 5 | 102 | 46 | 3.1K | 120 | 33 | — | — | — | — | — | Gas stations & fuel retail |
| exxon.com | 28.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| shell.com | 24.0% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| sinclairoil.com | 20.0% | 47 | 5 | 296 | 42 | 7.5K | 221 | 1 | — | — | 50 | — | 20 | Gas stations & fuel retail |
| marathonpetroleum.com | 20.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| loves.com | 16.0% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| cumberlandfarms.com | 12.0% | 2 | 65 | 303 | 40 | 9.1K | 125 | 3 | — | — | 10 | — | 22 | Gas stations & fuel retail |
| hy-vee.com | 8.0% | 80 | 10 | 2.7K | 67 | 67K | 910 | 69 | 3 | — | 56 | 49 | 20 | Gas stations & fuel retail |
| yesway.com | 8.0% | — | — | 78 | 30 | 2.6K | 21 | 6 | — | — | — | — | 16 | Gas stations & fuel retail |
| speedway.com | 8.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| chevron.com | 8.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| lovestravelstops.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Gas stations & fuel retail |
| murphyusa.com | 8.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| co-op.crs | 4.0% | — | — | 274 | 46 | 4.7K | 10 | — | — | 1 | — | — | 20 | Gas stations & fuel retail |
| murphysusa.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | 1 | Gas stations & fuel retail |
Domains in Google search results for Rural resident queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want locations that are easy to pull into with kids in the car, have pay-at-the-pump that works fast, and offer a clean store with quick food, drinks, or forgotten essentials I can grab in one stop.
If I can combine fueling with a coffee run, a snack, or basic household items, that saves me real time.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.558 | 31.2% | 16 | Dominant |
| HC | +0.525 | 27.5% | 16 | Dominant |
| Homepage Keywords | -0.398 | 15.8% | 15 | Dominant |
| Best Search Engine RankLower rank = better | +0.392 | 15.4% | 12 | Dominant |
| PageRank | +0.386 | 14.9% | 16 | Dominant |
| Search Engine Appearances | +0.331 | 11% | 12 | Dominant |
| Reddit Posts | -0.294 | 8.7% | 9 | Strong |
| Avg Search Engine RankLower rank = better | +0.254 | 6.4% | 12 | Strong |
| Reddit Comments | -0.177 | 3.1% | 12 | Confirmed |
| Common Crawl | +0.033 | 0.1% | 14 | Baseline |
How often AI recommended each domain when answering Convenience-first parent queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| quiktrip.com | 100.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| wawa.com | 100.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| racetrac.com | 100.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| sheetz.com | 100.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| caseys.com | 100.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| eleven.com | 92.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| speedway.com | 88.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| kwiktrip.com | 64.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| maverik.com | 60.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| kumandgo.com | 52.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| pilotflyingj.com | 16.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| getgo.com | 16.0% | — | — | 40 | 66 | 1.4K | — | — | — | — | — | — | — | Gas stations & fuel retail |
| buc-ees.com | 4.0% | 38 | 5 | 950 | 46 | 25.4K | 595 | 112 | 65 | 210 | 26 | — | 28 | Gas stations & fuel retail |
| getgocafe.com | 4.0% | 6 | 33 | 89 | 42 | 2.6K | 255 | 16 | — | — | 9 | — | 27 | Gas stations & fuel retail |
| quickchek.com | 4.0% | 8 | 51 | 127 | 42 | 3.6K | 341 | 22 | 1 | — | 14 | 14 | 40 | Gas stations & fuel retail |
Domains in Google search results for Convenience-first parent queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want gas stations and fuel retailers that show some commitment to cleaner operations, carbon offset options, lower-emission fuel blends where relevant, recycling, efficient lighting, and transparent business practices.
I am realistic that fueling a gas-powered car is not a perfect environmental choice, but I still prefer brands that make visible efforts to reduce harm and modernize responsibly.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Best Search Engine RankLower rank = better | +0.237 | 5.6% | 37 | Strong |
| PageRank | +0.237 | 5.6% | 50 | Strong |
| Backlink Count | +0.236 | 5.6% | 50 | Strong |
| Search Engine Appearances | +0.191 | 3.7% | 37 | Confirmed |
| HC | +0.144 | 2.1% | 50 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.144 | 2.1% | 37 | Confirmed |
| Homepage Keywords | +0.097 | 0.9% | 44 | Emerging |
| Common Crawl | +0.081 | 0.6% | 44 | Emerging |
| Reddit Posts | -0.059 | 0.3% | 19 | Emerging |
| Wikidata | +0.053 | 0.3% | 12 | Emerging |
| Reddit Comments | -0.030 | 0.1% | 19 | Baseline |
How often AI recommended each domain when answering Eco-conscious driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| bp.com | 100.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| chevron.com | 100.0% | 16 | 20 | 5.6K | 63 | 158.6K | 919 | 66 | — | — | 406 | 41 | 33 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| marathonpetroleum.com | 88.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
| caseys.com | 80.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| eleven.com | 72.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| exxon.com | 60.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| shell.us | 52.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| valero.com | 52.0% | 69 | 1 | 1.1K | 54 | 29.1K | 98 | 8 | — | — | 29 | — | 36 | Gas stations & fuel retail |
| pilotflyingj.com | 52.0% | 25 | 1 | 985 | 51 | 27.4K | 1.2K | 609 | 39 | 5 | 100 | — | 104 | Gas stations & fuel retail |
| shell.com | 48.0% | 26 | 7 | 9.8K | 67 | 273.7K | 669 | 145 | 5 | 12 | 349 | 75 | — | Car-wash chains, Commercial solar EPC, Gas stations & fuel retail |
| kwiktrip.com | 28.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| sheetz.com | 20.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| sunoco.com | 16.0% | 88 | 1 | 404 | 51 | 9.7K | 868 | 67 | — | — | 1 | — | 56 | Gas stations & fuel retail |
| orlen.pl | 12.0% | — | — | 1.8K | 57 | 45.5K | — | 12 | — | — | 30 | 20 | — | Gas stations & fuel retail |
| kumandgo.com | 12.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| aral.de | 8.0% | — | — | 904 | 53 | 20.4K | 11 | 6 | — | — | 10 | — | — | Gas stations & fuel retail |
| phillips66.com | 8.0% | 2 | 53 | 1.1K | 56 | 36K | 183 | 15 | — | — | 66 | — | 24 | Gas stations & fuel retail |
| maverik.com | 8.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| wawa.com | 8.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| neste.com | 8.0% | 3 | 38 | 1.6K | 57 | 50.5K | 27 | 31 | — | 6 | 72 | — | 32 | Gas stations & fuel retail |
| enoc.com | 8.0% | — | — | 363 | 46 | 6.7K | — | 5 | — | — | 31 | — | 320 | Gas stations & fuel retail |
| loves.com | 8.0% | 128 | 1 | 1K | 53 | 26.4K | 876 | 75 | — | — | 12 | 25 | — | Gas stations & fuel retail |
| murphyusa.com | 8.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| costco.com | 8.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
Domains in Google search results for Eco-conscious driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m balancing gas with tuition, rent, food, and everything else, so I’m always looking for stations with low prices, student-friendly promotions, loyalty points, and quick in-and-out service.
I usually fuel up between classes, before a part-time shift, or late at night, so I care about stations that feel safe, are well lit, and make it easy to pay from my phone.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Homepage Keywords | -0.438 | 19.2% | 21 | Dominant |
| Backlink Count | +0.388 | 15.1% | 22 | Dominant |
| PageRank | +0.360 | 12.9% | 22 | Dominant |
| Best Search Engine RankLower rank = better | +0.224 | 5% | 19 | Strong |
| HC | +0.218 | 4.7% | 22 | Strong |
| Reddit Posts | +0.123 | 1.5% | 14 | Confirmed |
| Search Engine Appearances | +0.114 | 1.3% | 19 | Confirmed |
| Reddit Comments | +0.101 | 1% | 15 | Confirmed |
| Wikidata | -0.086 | 0.7% | 6 | Emerging |
| Common Crawl | -0.066 | 0.4% | 20 | Emerging |
| Avg Search Engine RankLower rank = better | +0.041 | 0.2% | 19 | Baseline |
How often AI recommended each domain when answering College Student Driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| gasbuddy.com | 100.0% | 109 | 1 | 6.3K | 66 | 142.6K | 5.9K | 5.6K | 190 | 130 | 35 | 7 | 56 | Gas stations & fuel retail |
| circlek.com | 100.0% | 150 | 1 | 1.3K | 57 | 33.8K | 2.3K | 23 | 1 | 4 | 27 | — | 24 | Gas stations & fuel retail |
| wawa.com | 92.0% | 31 | 10 | 1.4K | 55 | 35.8K | 535 | 35 | 4 | 91 | 1 | — | 8 | Gas stations & fuel retail |
| eleven.com | 80.0% | — | — | 5 | 8 | 128 | — | — | — | — | — | — | 2 | Beer brands, Gas stations & fuel retail |
| sheetz.com | 76.0% | 37 | 14 | 987 | 52 | 27.6K | 687 | 27 | 11 | 21 | 30 | — | 24 | Gas stations & fuel retail |
| bp.com | 72.0% | 83 | 1 | 11.3K | 66 | 321.9K | 2.9K | 229 | 11 | 9 | 1.3K | 101 | 32 | Gas stations & fuel retail |
| exxon.com | 68.0% | 23 | 4 | 1.2K | 55 | 27.5K | 1.8K | 3 | 12 | 13 | — | — | 52 | Gas stations & fuel retail |
| speedway.com | 68.0% | 37 | 14 | 484 | 44 | 13.5K | 1.2K | 42 | 1 | — | 118 | — | 12 | Gas stations & fuel retail |
| racetrac.com | 64.0% | 21 | 2 | 298 | 43 | 9.2K | 480 | 24 | 2 | 8 | 8 | — | 48 | Gas stations & fuel retail |
| shell.us | 60.0% | 122 | 1 | 1.4K | 57 | 42.8K | 1.7K | 4 | — | 182 | 77 | — | 12 | Gas stations & fuel retail |
| quiktrip.com | 60.0% | 81 | 5 | 571 | 52 | 16.2K | 474 | 64 | 2 | 1 | 19 | — | 26 | Gas stations & fuel retail |
| murphyusa.com | 36.0% | 39 | 15 | 227 | 46 | 6.3K | 256 | 27 | — | — | 11 | — | 40 | Gas stations & fuel retail |
| costco.com | 24.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| kumandgo.com | 24.0% | — | — | 249 | 40 | 7.7K | 224 | 1 | 4 | — | — | — | 116 | Gas stations & fuel retail |
| maverik.com | 20.0% | 31 | 18 | 298 | 49 | 8.7K | 964 | 219 | 3 | 21 | 15 | — | 116 | Gas stations & fuel retail |
| samsclub.com | 16.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| upside.com | 12.0% | 27 | 1 | 729 | 53 | 22.7K | 833 | 59 | 9 | 9 | 8 | — | 52 | Gas stations & fuel retail |
| caseys.com | 8.0% | 119 | 6 | 1.2K | 51 | 30K | 1.4K | 26 | 1 | 1 | 28 | 14 | 16 | Gas stations & fuel retail |
| sam-sclub.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Gas stations & fuel retail |
| raceway.com | 4.0% | — | — | 1 | 2 | 33 | — | — | — | — | — | — | — | Gas stations & fuel retail |
| chevronwithtechron.com | 4.0% | 59 | 4 | 243 | 51 | 5.6K | 359 | 3 | — | — | — | 41 | 60 | Gas stations & fuel retail |
| kwiktrip.com | 4.0% | 77 | 1 | 956 | 54 | 23.8K | 431 | 50 | — | — | 25 | — | 39 | Gas stations & fuel retail |
| marathonpetroleum.com | 4.0% | 10 | 29 | 875 | 51 | 26.1K | 356 | 132 | — | — | 116 | 26 | 80 | Gas stations & fuel retail |
Domains in Google search results for College Student Driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 2 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 3 | bp.com | 11.3K | 321.9K | 35.0000 | 98.9% | |
| 4 | kroger.com | 10.8K | 245.7K | 36.0000 | 59.2% | |
| 5 | shell.com | 9.8K | 273.7K | 35.0000 | 45.5% | |
| 6 | roadtrippers.com | 8.1K | 155K | 35.0000 | 6.5% | |
| 7 | exxonmobil.com | 6.7K | 191.9K | 35.0000 | 43.5% | |
| 8 | gasbuddy.com | 6.3K | 142.6K | 35.0000 | 95.7% | |
| 9 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 10 | chevron.com | 5.6K | 158.6K | 34.0000 | 89.1% | |
| 11 | totalenergies.com | 4.7K | 127.4K | 34.0000 | 38.9% | |
| 12 | tractorsupply.com | 4.2K | 92.4K | 34.0000 | 42.0% | |
| 13 | repsol.com | 3.6K | 84.8K | 34.0000 | 23.9% | |
| 14 | safeway.com | 3.3K | 81.2K | 34.0000 | 41.3% | |
| 15 | 7-eleven.com | 2.8K | 78.7K | 34.0000 | 8.7% | |
| 16 | hy-vee.com | 2.7K | 67K | 35.0000 | 42.4% | |
| 17 | orlen.pl | 1.8K | 45.5K | 33.0000 | 45.7% | |
| 18 | conocophillips.com | 1.8K | 53.9K | 25.0000 | 39.1% | |
| 19 | mobil.com | 1.7K | 31.4K | 25.0000 | 70.7% | |
| 20 | eneos.co.jp | 1.7K | 39.7K | 34.0000 | 15.2% | |
| 21 | neste.com | 1.6K | 50.5K | 25.0000 | 29.3% | |
| 22 | shell.us | 1.4K | 42.8K | 34.0000 | 100.0% | |
| 23 | wawa.com | 1.4K | 35.8K | 33.0000 | 92.4% | |
| 24 | circlek.com | 1.3K | 33.8K | 34.0000 | 97.8% | |
| 25 | caseys.com | 1.2K | 30K | 33.0000 | 93.5% |