LLM Ranking Factors

Gas stations & fuel retail

Best Search Engine Rank ρ=0.501
Domains
93
Personas
11
Top signal
Best Search Engine Rank
ρ = 0.501
Top LLM domain
bp.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Gas stations & fuel retail industry covers 93 domains in this dataset. The most LLM-recommended vendors include bp.com and circlek.com and exxon.com.

Within this industry, the strongest predictor of LLM recommendations is Best Search Engine Rank (ρ=0.501, n=63 (vs. ρ=0.238 across all industries)). SE Outbound Links follows as second-strongest (ρ=0.485).

circlek.com, exxon.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, walmart.com, costco.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

9 signals show a strong or dominant correlation within this category: Best Search Engine Rank (ρ=0.501), SE Outbound Links (ρ=0.485), Search Engine Appearances (ρ=0.462), Avg Search Engine Rank (ρ=0.395), BL Authority (ρ=0.334), Backlink Count (ρ=0.333), BL Authority (Exp) (ρ=0.326), PageRank (ρ=0.266), Wikidata (ρ=0.262).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Gas stations & fuel retail

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 93 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Best Search Engine Rank+0.50125.1%63Dominant
SE Outbound Links+0.48523.6%73Dominant
Search Engine Appearances+0.46221.3%63Dominant
Avg Search Engine Rank+0.39515.6%63Dominant
BL Authority+0.33411.2%85Dominant
Backlink Count+0.33311.1%85Dominant
BL Authority (Exp)+0.32610.6%85Dominant
PageRank+0.2667.1%85Strong
Wikidata+0.2626.9%20Strong
HC+0.1963.8%85Confirmed
Reddit Posts-0.1923.7%29Confirmed
Common Crawl+0.1813.3%66Confirmed
Wikipedia Citations+0.0880.8%55Emerging
Reddit Comments+0.0410.2%32Baseline
Homepage Keywords-0.0070%73Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Gas stations & fuel retail queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
bp.com68.0%2291191.3K10132
Gas stations & fuel retail
circlek.com64.0%23142724
Gas stations & fuel retail
exxon.com57.5%3121352
Gas stations & fuel retail
shell.us56.0%41827712
Gas stations & fuel retail
wawa.com47.6%3549118
Gas stations & fuel retail
gasbuddy.com46.2%5.6K19013035756
Gas stations & fuel retail
caseys.com41.1%2611281416
Gas stations & fuel retail
eleven.com40.7%2
Beer brands,
Gas stations & fuel retail
pilotflyingj.com40.7%609395100104
Gas stations & fuel retail
quiktrip.com37.8%64211926
Gas stations & fuel retail
sheetz.com36.0%2711213024
Gas stations & fuel retail
kwiktrip.com35.3%502539
Gas stations & fuel retail
speedway.com33.1%42111812
Gas stations & fuel retail
racetrac.com30.5%2428848
Gas stations & fuel retail
chevron.com26.2%664064133
Gas stations & fuel retail
maverik.com25.1%21932115116
Gas stations & fuel retail
costco.com24.4%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
marathonpetroleum.com21.8%1321162680
Gas stations & fuel retail
murphyusa.com21.1%271140
Gas stations & fuel retail
loves.com20.7%751225
Gas stations & fuel retail
kumandgo.com18.5%14116
Gas stations & fuel retail
buc-ees.com14.9%112652102628
Gas stations & fuel retail
sunoco.com12.0%67156
Gas stations & fuel retail
shell.com11.6%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
kroger.com11.3%8.7K63491089014
Baby care & diaper brands,
Beer brands,
Bottled water & functional beverage brands,
Gas stations & fuel retail,
Soft drink brands
Top search engine domains

Domains appearing most frequently in Google search results for Gas stations & fuel retail queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Gas stations & fuel retail businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
exxon.com96.0%3121352
Gas stations & fuel retail
circlek.com96.0%23142724
Gas stations & fuel retail
eleven.com84.0%2
Beer brands,
Gas stations & fuel retail
wawa.com76.0%3549118
Gas stations & fuel retail
chevron.com72.0%664064133
Gas stations & fuel retail
quiktrip.com68.0%64211926
Gas stations & fuel retail
marathonpetroleum.com64.0%1321162680
Gas stations & fuel retail
shell.us60.0%41827712
Gas stations & fuel retail
pilotflyingj.com44.0%609395100104
Gas stations & fuel retail
shell.com40.0%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
chevronwithtechron.com28.0%34160
Gas stations & fuel retail
speedway.com24.0%42111812
Gas stations & fuel retail
sheetz.com24.0%2711213024
Gas stations & fuel retail
racetrac.com20.0%2428848
Gas stations & fuel retail
costco.com16.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
mobil.com12.0%163216
Gas stations & fuel retail
caseys.com12.0%2611281416
Gas stations & fuel retail
kwiktrip.com12.0%502539
Gas stations & fuel retail
marathonbrand.com8.0%12
Gas stations & fuel retail
murphyusa.com8.0%271140
Gas stations & fuel retail
sunoco.com8.0%67156
Gas stations & fuel retail
kumandgo.com8.0%14116
Gas stations & fuel retail
loves.com8.0%751225
Gas stations & fuel retail
exxonmobil.com4.0%9911773654
Gas stations & fuel retail
Top search engine domains — neutral

Domains in Google search results for neutral queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Daily commuter Persona segment

25 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I drive to work five or six days a week, so buying fuel is a routine expense that I manage closely.
I want stations that are convenient to my normal route, easy to enter and exit, and consistently priced without making me drive across town to save a few cents.
I pay attention to loyalty programs, fuel rewards, and app discounts because small savings add up over a month.
Signal correlations — Daily commuter

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata-0.39115.3%7Dominant
Backlink Count+0.35112.3%25Dominant
PageRank+0.31610%25Dominant
Common Crawl-0.3099.5%22Dominant
HC+0.2787.7%25Strong
Homepage Keywords-0.2677.1%23Strong
Reddit Comments-0.2054.2%15Strong
Reddit Posts-0.1291.7%14Confirmed
Best Search Engine RankLower rank = better+0.1171.4%20Confirmed
Avg Search Engine RankLower rank = better+0.1021%20Confirmed
Search Engine Appearances-0.0580.3%20Emerging
Top LLM-recommended domains — Daily commuter

How often AI recommended each domain when answering Daily commuter queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Daily commuter

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
gasbuddy.com100.0%5.6K19013035756
Gas stations & fuel retail
shell.us100.0%41827712
Gas stations & fuel retail
exxon.com100.0%3121352
Gas stations & fuel retail
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
speedway.com92.0%42111812
Gas stations & fuel retail
wawa.com92.0%3549118
Gas stations & fuel retail
eleven.com44.0%2
Beer brands,
Gas stations & fuel retail
racetrac.com44.0%2428848
Gas stations & fuel retail
murphyusa.com36.0%271140
Gas stations & fuel retail
quiktrip.com36.0%64211926
Gas stations & fuel retail
kumandgo.com28.0%14116
Gas stations & fuel retail
chevron.com24.0%664064133
Gas stations & fuel retail
kroger.com24.0%8.7K63491089014
Baby care & diaper brands,
Beer brands,
Bottled water & functional beverage brands,
Gas stations & fuel retail,
Soft drink brands
pilotflyingj.com16.0%609395100104
Gas stations & fuel retail
marathonpetroleum.com12.0%1321162680
Gas stations & fuel retail
costco.com12.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
chevronwithtechron.com8.0%34160
Gas stations & fuel retail
sheetz.com8.0%2711213024
Gas stations & fuel retail
kwiktrip.com4.0%502539
Gas stations & fuel retail
sunoco.com4.0%67156
Gas stations & fuel retail
maverik.com4.0%21932115116
Gas stations & fuel retail
qt.com4.0%
Gas stations & fuel retail
raceway.com4.0%
Gas stations & fuel retail
samsclub.com4.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
Top search engine domains — Daily commuter

Domains in Google search results for Daily commuter queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Daily commuter

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Budget family driver Persona segment

26 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I manage a household budget with a lot of moving parts, so fuel costs matter because they affect everything from school drop-offs to grocery runs to weekend activities.
I want gas stations that help me stretch my money with low prices, grocery-linked rewards, family-oriented convenience items, and locations close to the places I already go.
I appreciate stations where I can fuel up quickly, use a discount tied to my regular shopping, and maybe pick up drinks or basic necessities without paying inflated prices.
Signal correlations — Budget family driver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.70850.1%26Dominant
HC+0.69247.9%26Dominant
Backlink Count+0.66944.8%26Dominant
Wikidata+0.61938.3%8Dominant
Search Engine Appearances+0.50525.5%20Dominant
Best Search Engine RankLower rank = better+0.44920.2%20Dominant
Reddit Posts+0.39615.7%17Dominant
Reddit Comments+0.3009%16Dominant
Common Crawl+0.2576.6%22Strong
Avg Search Engine RankLower rank = better+0.2144.6%20Strong
Homepage Keywords-0.1201.5%23Confirmed
Top LLM-recommended domains — Budget family driver

How often AI recommended each domain when answering Budget family driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Budget family driver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
kroger.com100.0%8.7K63491089014
Baby care & diaper brands,
Beer brands,
Bottled water & functional beverage brands,
Gas stations & fuel retail,
Soft drink brands
shell.us100.0%41827712
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
exxon.com84.0%3121352
Gas stations & fuel retail
walmart.com80.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
murphyusa.com80.0%271140
Gas stations & fuel retail
costco.com72.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
samsclub.com48.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
speedway.com48.0%42111812
Gas stations & fuel retail
quiktrip.com40.0%64211926
Gas stations & fuel retail
wawa.com20.0%3549118
Gas stations & fuel retail
gasbuddy.com16.0%5.6K19013035756
Gas stations & fuel retail
eleven.com16.0%2
Beer brands,
Gas stations & fuel retail
racetrac.com16.0%2428848
Gas stations & fuel retail
safeway.com12.0%1174217118244
Beer brands,
Beer, wine & liquor stores,
Gas stations & fuel retail
marathonbrand.com12.0%12
Gas stations & fuel retail
marathonpetroleum.com8.0%1321162680
Gas stations & fuel retail
sheetz.com8.0%2711213024
Gas stations & fuel retail
raceway.com8.0%
Gas stations & fuel retail
pilotflyingj.com8.0%609395100104
Gas stations & fuel retail
getupside.com8.0%816
Gas stations & fuel retail
fuelrewards.com4.0%1275
Gas stations & fuel retail
chevronwithtechron.com4.0%34160
Gas stations & fuel retail
caseys.com4.0%2611281416
Gas stations & fuel retail
Top search engine domains — Budget family driver

Domains in Google search results for Budget family driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Budget family driver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Road trip traveler Persona segment

46 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

When I am driving long distances, I choose gas stations differently than I do at home.
I want stops that are easy to find off the highway, open late or around the clock, and reliable enough that I know I can get fuel, clean restrooms, decent food options, and a safe place to stretch for a few minutes.
Price still matters, but on a trip I weigh it against convenience, service quality, and whether the stop helps me get back on the road quickly.
Signal correlations — Road trip traveler

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments-0.3049.2%24Dominant
Reddit Posts-0.2908.4%21Strong
Search Engine Appearances+0.2647%34Strong
Avg Search Engine RankLower rank = better+0.2425.8%34Strong
Common Crawl-0.1943.8%40Confirmed
Best Search Engine RankLower rank = better+0.1502.2%34Confirmed
PageRank-0.0640.4%44Emerging
Homepage Keywords+0.0420.2%41Baseline
HC+0.0250.1%44Baseline
Backlink Count+0.0030%44Baseline
Wikidata+0.0000%7Baseline
Top LLM-recommended domains — Road trip traveler

How often AI recommended each domain when answering Road trip traveler queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Road trip traveler

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
pilotflyingj.com100.0%609395100104
Gas stations & fuel retail
loves.com100.0%751225
Gas stations & fuel retail
buc-ees.com100.0%112652102628
Gas stations & fuel retail
sheetz.com100.0%2711213024
Gas stations & fuel retail
quiktrip.com100.0%64211926
Gas stations & fuel retail
gasbuddy.com92.0%5.6K19013035756
Gas stations & fuel retail
kwiktrip.com88.0%502539
Gas stations & fuel retail
travelcentersofamerica.com80.0%
Gas stations & fuel retail
racetrac.com76.0%2428848
Gas stations & fuel retail
caseys.com72.0%2611281416
Gas stations & fuel retail
wawa.com40.0%3549118
Gas stations & fuel retail
ta-petro.com20.0%122840
Gas stations & fuel retail
sappbros.net4.0%33
Gas stations & fuel retail
raceway.com4.0%
Gas stations & fuel retail
circlek.com4.0%23142724
Gas stations & fuel retail
maps.google.com4.0%1.4M4651.5K29.1K1
Gas stations & fuel retail
racewaystores.com4.0%36
Gas stations & fuel retail
maverik.com4.0%21932115116
Gas stations & fuel retail
roadtrippers.com4.0%6K39985791284
Gas stations & fuel retail
getupside.com4.0%816
Gas stations & fuel retail
Top search engine domains — Road trip traveler

Domains in Google search results for Road trip traveler queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Road trip traveler

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Premium car owner Persona segment

21 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I drive a vehicle that performs best on premium fuel, so I am selective about where I fill up.
I want stations that I trust for fuel quality, well-maintained pumps, clean and modern facilities, and a brand reputation that suggests consistency.
I am willing to pay somewhat more if I believe the fuel is better for my engine, the location is well run, and the experience matches the standards I expect for a car I care about.
Signal correlations — Premium car owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.77159.5%6Dominant
HC+0.44920.1%21Dominant
Avg Search Engine RankLower rank = better+0.42117.7%19Dominant
Best Search Engine RankLower rank = better+0.41717.4%19Dominant
Wikidata+0.37714.2%6Dominant
PageRank+0.36113.1%21Dominant
Backlink Count+0.34411.8%21Dominant
Reddit Posts+0.2868.2%7Strong
Search Engine Appearances+0.2777.7%19Strong
Common Crawl-0.0590.3%18Emerging
Homepage Keywords-0.0550.3%19Emerging
Top LLM-recommended domains — Premium car owner

How often AI recommended each domain when answering Premium car owner queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Premium car owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
exxon.com100.0%3121352
Gas stations & fuel retail
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
mobil.com100.0%163216
Gas stations & fuel retail
sunoco.com100.0%67156
Gas stations & fuel retail
costco.com96.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
shell.us88.0%41827712
Gas stations & fuel retail
chevronwithtechron.com64.0%34160
Gas stations & fuel retail
76.com48.0%111264
Gas stations & fuel retail
texaco.com40.0%5156
Gas stations & fuel retail
chevron.com36.0%664064133
Gas stations & fuel retail
marathonpetroleum.com36.0%1321162680
Gas stations & fuel retail
phillips66.com36.0%156624
Gas stations & fuel retail
marathonbrand.com32.0%12
Gas stations & fuel retail
conoco.com28.0%91264
Gas stations & fuel retail
qt.com24.0%
Gas stations & fuel retail
phillips66gas.com24.0%960
Gas stations & fuel retail
conocophillips.com20.0%202646
Gas stations & fuel retail
shell.com12.0%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
valero.com8.0%82936
Gas stations & fuel retail
quiktrip.com4.0%64211926
Gas stations & fuel retail
wawa.com4.0%3549118
Gas stations & fuel retail
Top search engine domains — Premium car owner

Domains in Google search results for Premium car owner queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Premium car owner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Rideshare driver Persona segment

48 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I spend a huge amount of time on the road, so fuel is one of my biggest business expenses and one of the easiest ways to improve my take-home pay.
I want gas stations that are open when I need them, located near airports, downtown zones, and high-demand areas, and priced competitively enough that I am not giving away my earnings every shift.
I actively look for fuel rewards, cashback, partner discounts, and apps that help me compare nearby prices in real time.
Signal correlations — Rideshare driver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.48623.6%46Dominant
PageRank+0.40416.3%46Dominant
HC+0.37514.1%46Dominant
Search Engine Appearances+0.35612.7%33Dominant
Avg Search Engine RankLower rank = better+0.31710%33Dominant
Best Search Engine RankLower rank = better+0.3139.8%33Dominant
Reddit Posts-0.1351.8%18Confirmed
Homepage Keywords-0.1291.7%42Confirmed
Reddit Comments+0.0490.2%22Baseline
Wikidata+0.0120%8Baseline
Common Crawl+0.0080%40Baseline
Top LLM-recommended domains — Rideshare driver

How often AI recommended each domain when answering Rideshare driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Rideshare driver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
upside.com100.0%5999852
Gas stations & fuel retail
gasbuddy.com100.0%5.6K19013035756
Gas stations & fuel retail
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
shell.us96.0%41827712
Gas stations & fuel retail
exxon.com96.0%3121352
Gas stations & fuel retail
wawa.com92.0%3549118
Gas stations & fuel retail
eleven.com60.0%2
Beer brands,
Gas stations & fuel retail
chevron.com48.0%664064133
Gas stations & fuel retail
murphyusa.com44.0%271140
Gas stations & fuel retail
costco.com40.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
speedway.com32.0%42111812
Gas stations & fuel retail
pilotflyingj.com16.0%609395100104
Gas stations & fuel retail
racetrac.com12.0%2428848
Gas stations & fuel retail
samsclub.com12.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
marathonpetroleum.com8.0%1321162680
Gas stations & fuel retail
marathonbrand.com8.0%12
Gas stations & fuel retail
kumandgo.com8.0%14116
Gas stations & fuel retail
getupside.com4.0%816
Gas stations & fuel retail
fuelrewards.com4.0%1275
Gas stations & fuel retail
shell.com4.0%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
wexinc.com4.0%7415253
Gas stations & fuel retail
chevronwithtechron.com4.0%34160
Gas stations & fuel retail
raceway.com4.0%
Gas stations & fuel retail
mapco.com4.0%
Gas stations & fuel retail
Top search engine domains — Rideshare driver

Domains in Google search results for Rideshare driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Rideshare driver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Diesel truck owner Persona segment

28 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I drive a diesel pickup for work, towing, or heavy-duty personal use, so I need fuel stations that are set up for larger vehicles and do not make the process harder than it should be.
I want reliable diesel availability, enough room to maneuver, high-flow pumps when possible, and locations where I am not wedged into a tiny forecourt designed only for compact cars.
I pay attention to fuel quality, pricing, and whether the station is easy to access with a trailer or equipment in tow.
Signal correlations — Diesel truck owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.55731%19Dominant
Backlink Count+0.54830%25Dominant
Common Crawl+0.51326.4%20Dominant
Best Search Engine RankLower rank = better+0.44619.8%19Dominant
Reddit Comments+0.40816.6%11Dominant
PageRank+0.32910.9%25Dominant
Avg Search Engine RankLower rank = better+0.2285.2%19Strong
HC+0.1412%25Confirmed
Homepage Keywords+0.0400.2%21Baseline
Reddit Posts-0.0120%8Baseline
Top LLM-recommended domains — Diesel truck owner

How often AI recommended each domain when answering Diesel truck owner queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Diesel truck owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
pilotflyingj.com100.0%609395100104
Gas stations & fuel retail
loves.com96.0%751225
Gas stations & fuel retail
kwiktrip.com96.0%502539
Gas stations & fuel retail
gasbuddy.com96.0%5.6K19013035756
Gas stations & fuel retail
maverik.com92.0%21932115116
Gas stations & fuel retail
ta-petro.com88.0%122840
Gas stations & fuel retail
caseys.com76.0%2611281416
Gas stations & fuel retail
buc-ees.com60.0%112652102628
Gas stations & fuel retail
sheetz.com56.0%2711213024
Gas stations & fuel retail
mudflapinc.com56.0%556
Gas stations & fuel retail
sappbros.net52.0%33
Gas stations & fuel retail
travelcentersofamerica.com16.0%
Gas stations & fuel retail
truckmaster.com16.0%48
Gas stations & fuel retail
truckmasterfuel.com16.0%
Gas stations & fuel retail
truckstopsandservices.com12.0%30
Gas stations & fuel retail
murphyusa.com12.0%271140
Gas stations & fuel retail
sinclairoil.com8.0%15020
Gas stations & fuel retail
roadys.com8.0%1160
Gas stations & fuel retail
quiktrip.com8.0%64211926
Gas stations & fuel retail
lovestravelstops.com4.0%
Gas stations & fuel retail
kumandgo.com4.0%14116
Gas stations & fuel retail
speedway.com4.0%42111812
Gas stations & fuel retail
racetrac.com4.0%2428848
Gas stations & fuel retail
applegreen.com4.0%414
Gas stations & fuel retail
getgo.com4.0%
Gas stations & fuel retail
Top search engine domains — Diesel truck owner

Domains in Google search results for Diesel truck owner queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Diesel truck owner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Rural resident Persona segment

40 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I live in a rural area where fuel stops are fewer and farther between, so dependability matters as much as price.
I want gas stations that are truly convenient to the routes I drive most often, whether that is getting to town, commuting longer distances, or handling farm, property, or household errands.
I appreciate stations that stock the basics, have pumps that actually work, and keep hours that match the realities of people who start early and drive far.
Signal correlations — Rural resident

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts-0.51726.7%15Dominant
Wikidata+0.41216.9%10Dominant
Reddit Comments-0.3159.9%16Dominant
Homepage Keywords+0.2275.1%33Strong
Backlink Count+0.2094.4%35Strong
Best Search Engine RankLower rank = better+0.1893.6%27Confirmed
Search Engine Appearances+0.1271.6%27Confirmed
Avg Search Engine RankLower rank = better+0.1141.3%27Confirmed
Common Crawl-0.1001%29Confirmed
HC-0.0960.9%35Emerging
PageRank+0.0790.6%35Emerging
Top LLM-recommended domains — Rural resident

How often AI recommended each domain when answering Rural resident queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Rural resident

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
caseys.com100.0%2611281416
Gas stations & fuel retail
pilotflyingj.com96.0%609395100104
Gas stations & fuel retail
kwiktrip.com92.0%502539
Gas stations & fuel retail
maverik.com88.0%21932115116
Gas stations & fuel retail
bp.com76.0%2291191.3K10132
Gas stations & fuel retail
cenex.com72.0%68
Gas stations & fuel retail
kumandgo.com68.0%14116
Gas stations & fuel retail
shell.us60.0%41827712
Gas stations & fuel retail
holidaystationstores.com44.0%36
Gas stations & fuel retail
love.com40.0%296346112
Gas stations & fuel retail
sappbros.net28.0%33
Gas stations & fuel retail
exxon.com28.0%3121352
Gas stations & fuel retail
shell.com24.0%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
sinclairoil.com20.0%15020
Gas stations & fuel retail
marathonpetroleum.com20.0%1321162680
Gas stations & fuel retail
loves.com16.0%751225
Gas stations & fuel retail
cumberlandfarms.com12.0%31022
Gas stations & fuel retail
hy-vee.com8.0%693564920
Gas stations & fuel retail
yesway.com8.0%616
Gas stations & fuel retail
speedway.com8.0%42111812
Gas stations & fuel retail
chevron.com8.0%664064133
Gas stations & fuel retail
lovestravelstops.com8.0%
Gas stations & fuel retail
murphyusa.com8.0%271140
Gas stations & fuel retail
co-op.crs4.0%120
Gas stations & fuel retail
murphysusa.com4.0%1
Gas stations & fuel retail
Top search engine domains — Rural resident

Domains in Google search results for Rural resident queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Rural resident

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Convenience-first parent Persona segment

16 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

For me, a gas station is often part of a tight schedule between work, school, errands, and family activities, so convenience drives almost every decision.
I want locations that are easy to pull into with kids in the car, have pay-at-the-pump that works fast, and offer a clean store with quick food, drinks, or forgotten essentials I can grab in one stop.
If I can combine fueling with a coffee run, a snack, or basic household items, that saves me real time.
Signal correlations — Convenience-first parent

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.55831.2%16Dominant
HC+0.52527.5%16Dominant
Homepage Keywords-0.39815.8%15Dominant
Best Search Engine RankLower rank = better+0.39215.4%12Dominant
PageRank+0.38614.9%16Dominant
Search Engine Appearances+0.33111%12Dominant
Reddit Posts-0.2948.7%9Strong
Avg Search Engine RankLower rank = better+0.2546.4%12Strong
Reddit Comments-0.1773.1%12Confirmed
Common Crawl+0.0330.1%14Baseline
Top LLM-recommended domains — Convenience-first parent

How often AI recommended each domain when answering Convenience-first parent queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Convenience-first parent

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
quiktrip.com100.0%64211926
Gas stations & fuel retail
wawa.com100.0%3549118
Gas stations & fuel retail
racetrac.com100.0%2428848
Gas stations & fuel retail
sheetz.com100.0%2711213024
Gas stations & fuel retail
caseys.com100.0%2611281416
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
eleven.com92.0%2
Beer brands,
Gas stations & fuel retail
speedway.com88.0%42111812
Gas stations & fuel retail
kwiktrip.com64.0%502539
Gas stations & fuel retail
maverik.com60.0%21932115116
Gas stations & fuel retail
kumandgo.com52.0%14116
Gas stations & fuel retail
pilotflyingj.com16.0%609395100104
Gas stations & fuel retail
getgo.com16.0%
Gas stations & fuel retail
buc-ees.com4.0%112652102628
Gas stations & fuel retail
getgocafe.com4.0%16927
Gas stations & fuel retail
quickchek.com4.0%221141440
Gas stations & fuel retail
Top search engine domains — Convenience-first parent

Domains in Google search results for Convenience-first parent queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Convenience-first parent

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

Eco-conscious driver Persona segment

56 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I drive regularly, but I think carefully about the environmental impact of my choices, even when I still need to buy fuel.
I want gas stations and fuel retailers that show some commitment to cleaner operations, carbon offset options, lower-emission fuel blends where relevant, recycling, efficient lighting, and transparent business practices.
I am realistic that fueling a gas-powered car is not a perfect environmental choice, but I still prefer brands that make visible efforts to reduce harm and modernize responsibly.
Signal correlations — Eco-conscious driver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.2375.6%37Strong
PageRank+0.2375.6%50Strong
Backlink Count+0.2365.6%50Strong
Search Engine Appearances+0.1913.7%37Confirmed
HC+0.1442.1%50Confirmed
Avg Search Engine RankLower rank = better+0.1442.1%37Confirmed
Homepage Keywords+0.0970.9%44Emerging
Common Crawl+0.0810.6%44Emerging
Reddit Posts-0.0590.3%19Emerging
Wikidata+0.0530.3%12Emerging
Reddit Comments-0.0300.1%19Baseline
Top LLM-recommended domains — Eco-conscious driver

How often AI recommended each domain when answering Eco-conscious driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Eco-conscious driver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
bp.com100.0%2291191.3K10132
Gas stations & fuel retail
chevron.com100.0%664064133
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
marathonpetroleum.com88.0%1321162680
Gas stations & fuel retail
caseys.com80.0%2611281416
Gas stations & fuel retail
eleven.com72.0%2
Beer brands,
Gas stations & fuel retail
exxon.com60.0%3121352
Gas stations & fuel retail
shell.us52.0%41827712
Gas stations & fuel retail
valero.com52.0%82936
Gas stations & fuel retail
pilotflyingj.com52.0%609395100104
Gas stations & fuel retail
shell.com48.0%14551234975
Car-wash chains,
Commercial solar EPC,
Gas stations & fuel retail
kwiktrip.com28.0%502539
Gas stations & fuel retail
sheetz.com20.0%2711213024
Gas stations & fuel retail
sunoco.com16.0%67156
Gas stations & fuel retail
orlen.pl12.0%123020
Gas stations & fuel retail
kumandgo.com12.0%14116
Gas stations & fuel retail
aral.de8.0%610
Gas stations & fuel retail
phillips66.com8.0%156624
Gas stations & fuel retail
maverik.com8.0%21932115116
Gas stations & fuel retail
wawa.com8.0%3549118
Gas stations & fuel retail
neste.com8.0%3167232
Gas stations & fuel retail
enoc.com8.0%531320
Gas stations & fuel retail
loves.com8.0%751225
Gas stations & fuel retail
murphyusa.com8.0%271140
Gas stations & fuel retail
costco.com8.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
Top search engine domains — Eco-conscious driver

Domains in Google search results for Eco-conscious driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Eco-conscious driver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%

College Student Driver Persona segment

23 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m a college student who drives just enough that fuel costs matter a lot, but not so much that I’m loyal to one place without a reason.
I’m balancing gas with tuition, rent, food, and everything else, so I’m always looking for stations with low prices, student-friendly promotions, loyalty points, and quick in-and-out service.
I usually fuel up between classes, before a part-time shift, or late at night, so I care about stations that feel safe, are well lit, and make it easy to pay from my phone.
Signal correlations — College Student Driver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Homepage Keywords-0.43819.2%21Dominant
Backlink Count+0.38815.1%22Dominant
PageRank+0.36012.9%22Dominant
Best Search Engine RankLower rank = better+0.2245%19Strong
HC+0.2184.7%22Strong
Reddit Posts+0.1231.5%14Confirmed
Search Engine Appearances+0.1141.3%19Confirmed
Reddit Comments+0.1011%15Confirmed
Wikidata-0.0860.7%6Emerging
Common Crawl-0.0660.4%20Emerging
Avg Search Engine RankLower rank = better+0.0410.2%19Baseline
Top LLM-recommended domains — College Student Driver

How often AI recommended each domain when answering College Student Driver queries within Gas stations & fuel retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — College Student Driver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
gasbuddy.com100.0%5.6K19013035756
Gas stations & fuel retail
circlek.com100.0%23142724
Gas stations & fuel retail
wawa.com92.0%3549118
Gas stations & fuel retail
eleven.com80.0%2
Beer brands,
Gas stations & fuel retail
sheetz.com76.0%2711213024
Gas stations & fuel retail
bp.com72.0%2291191.3K10132
Gas stations & fuel retail
exxon.com68.0%3121352
Gas stations & fuel retail
speedway.com68.0%42111812
Gas stations & fuel retail
racetrac.com64.0%2428848
Gas stations & fuel retail
shell.us60.0%41827712
Gas stations & fuel retail
quiktrip.com60.0%64211926
Gas stations & fuel retail
murphyusa.com36.0%271140
Gas stations & fuel retail
costco.com24.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
kumandgo.com24.0%14116
Gas stations & fuel retail
maverik.com20.0%21932115116
Gas stations & fuel retail
samsclub.com16.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
upside.com12.0%5999852
Gas stations & fuel retail
caseys.com8.0%2611281416
Gas stations & fuel retail
sam-sclub.com4.0%
Gas stations & fuel retail
raceway.com4.0%
Gas stations & fuel retail
chevronwithtechron.com4.0%34160
Gas stations & fuel retail
kwiktrip.com4.0%502539
Gas stations & fuel retail
marathonpetroleum.com4.0%1321162680
Gas stations & fuel retail
Top search engine domains — College Student Driver

Domains in Google search results for College Student Driver queries within Gas stations & fuel retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — College Student Driver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1walmart.com
76.0000
74.2K1.5M39.000071.9%
2costco.com
69.0000
15.2K331.4K37.000077.9%
3bp.com
66.0000
11.3K321.9K35.000098.9%
4kroger.com
66.0000
10.8K245.7K36.000059.2%
5shell.com
67.0000
9.8K273.7K35.000045.5%
6roadtrippers.com
57.0000
8.1K155K35.00006.5%
7exxonmobil.com
64.0000
6.7K191.9K35.000043.5%
8gasbuddy.com
66.0000
6.3K142.6K35.000095.7%
9samsclub.com
63.0000
6.3K159.8K35.000073.7%
10chevron.com
63.0000
5.6K158.6K34.000089.1%
11totalenergies.com
61.0000
4.7K127.4K34.000038.9%
12tractorsupply.com
60.0000
4.2K92.4K34.000042.0%
13repsol.com
58.0000
3.6K84.8K34.000023.9%
14safeway.com
59.0000
3.3K81.2K34.000041.3%
157-eleven.com
58.0000
2.8K78.7K34.00008.7%
16hy-vee.com
67.0000
2.7K67K35.000042.4%
17orlen.pl
57.0000
1.8K45.5K33.000045.7%
18conocophillips.com
56.0000
1.8K53.9K25.000039.1%
19mobil.com
56.0000
1.7K31.4K25.000070.7%
20eneos.co.jp
57.0000
1.7K39.7K34.000015.2%
21neste.com
57.0000
1.6K50.5K25.000029.3%
22shell.us
57.0000
1.4K42.8K34.0000100.0%
23wawa.com
55.0000
1.4K35.8K33.000092.4%
24circlek.com
57.0000
1.3K33.8K34.000097.8%
25caseys.com
51.0000
1.2K30K33.000093.5%