LLM Ranking Factors

Credit cards

Wikidata ρ=0.523
Domains
113
Personas
11
Top signal
Wikidata
ρ = 0.523
Top LLM domain
capitalone.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Credit cards industry covers 113 domains in this dataset. The most LLM-recommended vendors include capitalone.com and bankofamerica.com and citi.com.

Within this industry, the strongest predictor of LLM recommendations is Wikidata (ρ=0.523, n=37 (vs. ρ=0.120 across all industries)). Best Search Engine Rank follows as second-strongest (ρ=0.268).

capitalone.com, bankofamerica.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, apple.com, paypal.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

5 signals show a strong or dominant correlation within this category: Wikidata (ρ=0.523), Best Search Engine Rank (ρ=0.268), Search Engine Appearances (ρ=0.260), Common Crawl (ρ=0.226), SE Outbound Links (ρ=0.211).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Credit cards

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 113 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Wikidata+0.52327.4%37Dominant
Best Search Engine Rank+0.2687.2%84Strong
Search Engine Appearances+0.2606.7%84Strong
Common Crawl+0.2265.1%98Strong
SE Outbound Links+0.2114.4%94Strong
Reddit Comments+0.1853.4%81Confirmed
BL Authority (Exp)+0.1712.9%105Confirmed
BL Authority+0.1682.8%105Confirmed
Backlink Count+0.1622.6%105Confirmed
PageRank+0.1582.5%105Confirmed
HC+0.1341.8%105Confirmed
Avg Search Engine Rank+0.0960.9%84Emerging
Reddit Posts+0.0850.7%76Emerging
Homepage Keywords-0.0590.4%98Emerging
Wikipedia Citations+0.0430.2%72Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Credit cards queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
capitalone.com93.1%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
bankofamerica.com81.5%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
citi.com80.4%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
usbank.com77.1%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
chase.com77.1%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
discover.com74.5%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
wellsfargo.com72.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
americanexpress.com69.1%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
navyfederal.org20.4%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
penfed.org14.9%14133111124
Consumer banking,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
paypal.com14.5%5.8K5561.7K354107120
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
barclaysus.com14.2%1660
Consumer banking,
Credit cards
missionlane.com14.2%8812
Consumer banking,
Credit cards
petalcard.com13.5%9124
Credit cards
pnc.com10.9%1.2K125675244
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
nerdwallet.com10.2%73633644829122376
Auto insurance,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Insurance brokerages / benefits brokers,
Life insurance,
Mortgage lenders
self.inc9.5%1169628080
Consumer banking,
Credit cards,
Credit monitoring services,
Personal loan & fintech lenders
creditonebank.com9.5%3052
Consumer banking,
Credit cards
hsbc.com9.1%18977022910632
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders
citibank.com9.1%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
apple.com9.1%19K1.7K5.1K6.1K88375
Credit cards,
Home exercise equipment,
Streaming video services,
Wireless carriers
deserve.com9.1%1716
Credit cards
delta.com8.7%9998035586317824
Airlines,
Credit cards,
Veterinary services
united.com8.7%1.5K8366098978
Airlines,
Credit cards
barclaycardus.com8.7%335160
Credit cards
Top search engine domains

Domains appearing most frequently in Google search results for Credit cards queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Credit cards businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
nerdwallet.com92.0%73633644829122376
Auto insurance,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Insurance brokerages / benefits brokers,
Life insurance,
Mortgage lenders
americanexpress.com80.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
chase.com80.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
capitalone.com80.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
discover.com80.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
wellsfargo.com80.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
bankofamerica.com76.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
thepointsguy.com76.0%13.7K1.9K87916317183
Credit cards,
Cruise booking sites,
Cruises
citi.com64.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
usbank.com64.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
creditkarma.com28.0%9543651051383941
Consumer banking,
Consumer legal services,
Credit cards,
Credit monitoring services,
Mortgage lenders
bankrate.com24.0%3.1K5274131.9K16555
Credit cards,
Mortgage lenders
forbes.com20.0%12.4K8174.3K40.5K2289
Consumer legal services,
Credit cards,
Trade media / B2B publishers
wallethub.com20.0%8.3K2.3K56467729432
Credit cards,
Credit monitoring services
creditcards.com20.0%457301011.2K124
Credit cards
citibank.com16.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
experian.com16.0%9072K1.1K296
B2B marketing data providers,
Consumer legal services,
Credit cards,
Credit monitoring services,
Debt settlement & credit repair services,
Healthcare IT for providers
lendingtree.com16.0%345504546336
Commercial mortgage lending,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
barclaycardus.com16.0%335160
Credit cards
cardratings.com8.0%2721710231
Credit cards
money.com8.0%7.6K3774019.1K9346
Credit cards
usnews.com8.0%37610844414.4K20410
Colleges & universities,
Credit cards,
Hospitals
valuepenguin.com4.0%2841222104
Credit cards
cnet.com4.0%1.9K507689.3K24360
Credit cards
cnbc.com4.0%2.9K18720.9K14.6K2923
Credit cards
Top search engine domains — neutral

Domains in Google search results for neutral queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Rewards Maximizer Persona segment

20 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I use credit cards very intentionally and I want every dollar I spend to work harder for me.
I am the kind of person who tracks bonus categories, welcome offers, transfer partners, annual fees, statement credits, and redemption values because I do not want to leave money on the table.
I want cards that fit my actual spending on groceries, dining, gas, streaming, and online shopping, not flashy marketing that sounds good but delivers mediocre value after the first year.
Signal correlations — Rewards Maximizer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Common Crawl+0.53628.8%18Dominant
Best Search Engine RankLower rank = better+0.52627.6%17Dominant
PageRank+0.43218.7%20Dominant
Homepage Keywords-0.42918.4%19Dominant
Reddit Comments+0.41417.2%19Dominant
Search Engine Appearances+0.39215.4%17Dominant
Backlink Count+0.36813.5%20Dominant
HC+0.3059.3%20Dominant
Reddit Posts+0.2948.6%17Strong
Avg Search Engine RankLower rank = better+0.1482.2%17Confirmed
Wikidata+0.0250.1%9Baseline
Top LLM-recommended domains — Rewards Maximizer

How often AI recommended each domain when answering Rewards Maximizer queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Rewards Maximizer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
americanexpress.com100.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
citi.com100.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
usbank.com100.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
bankofamerica.com100.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
discover.com100.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
barclaycardus.com36.0%335160
Credit cards
barclaysus.com36.0%1660
Consumer banking,
Credit cards
creditcards.com32.0%457301011.2K124
Credit cards
navyfederal.org28.0%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
paypal.com20.0%5.8K5561.7K354107120
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
fidelity.com12.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
breadfinancial.com12.0%239186
Credit cards
sofi.com8.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
nerdwallet.com4.0%73633644829122376
Auto insurance,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Insurance brokerages / benefits brokers,
Life insurance,
Mortgage lenders
fidelityrewards.com4.0%42497
Credit cards
synchrony.com4.0%512043216204
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
redfcu.org4.0%43232
Credit cards
Top search engine domains — Rewards Maximizer

Domains in Google search results for Rewards Maximizer queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Rewards Maximizer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Balance Transfer Seeker Persona segment

27 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am looking for a credit card because I need breathing room to pay down existing debt without getting crushed by interest.
My top priority is a long introductory 0% APR balance transfer offer, low transfer fees if possible, and a clear path to paying off what I owe.
I do not care much about travel perks, lounge access, or complicated rewards programs right now because my main goal is to reduce stress and get my finances back under control.
Signal correlations — Balance Transfer Seeker

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.82167.4%10Dominant
Avg Search Engine RankLower rank = better-0.55631%21Dominant
PageRank+0.41417.1%26Dominant
Backlink Count+0.34912.1%26Dominant
Common Crawl+0.32010.3%25Dominant
HC+0.3029.1%26Dominant
Reddit Comments+0.2516.3%23Strong
Reddit Posts+0.2355.5%21Strong
Search Engine Appearances+0.2245%21Strong
Best Search Engine RankLower rank = better+0.1622.6%21Confirmed
Homepage Keywords-0.0700.5%25Emerging
Top LLM-recommended domains — Balance Transfer Seeker

How often AI recommended each domain when answering Balance Transfer Seeker queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Balance Transfer Seeker

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
discover.com100.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
usbank.com100.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
citi.com96.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
bankofamerica.com92.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
navyfederal.org64.0%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
americanexpress.com40.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
truist.com20.0%21731854536
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
creditcards.com20.0%457301011.2K124
Credit cards
suntrust.com20.0%29971268
Credit cards
pnc.com16.0%1.2K125675244
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
nerdwallet.com16.0%73633644829122376
Auto insurance,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Insurance brokerages / benefits brokers,
Life insurance,
Mortgage lenders
penfed.org16.0%14133111124
Consumer banking,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
creditkarma.com16.0%9543651051383941
Consumer banking,
Consumer legal services,
Credit cards,
Credit monitoring services,
Mortgage lenders
fidelity.com12.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
regions.com12.0%208324186
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
citizensbank.com12.0%763852930240
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks
bankamericard.com8.0%
Credit cards
barclaysus.com8.0%1660
Consumer banking,
Credit cards
barclaycardus.com8.0%335160
Credit cards
bankrate.com8.0%3.1K5274131.9K16555
Credit cards,
Mortgage lenders
citibank.com4.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
fidelityrewards.com4.0%42497
Credit cards
Top search engine domains — Balance Transfer Seeker

Domains in Google search results for Balance Transfer Seeker queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Balance Transfer Seeker

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Credit Builder Persona segment

57 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am trying to establish or rebuild my credit, so I need a card that gives me a fair chance and helps me make measurable progress.
I may have a thin file, limited income history, or past mistakes, but I am focused on using credit responsibly now.
I want a card with reasonable approval criteria, low or no annual fee if possible, and features that help me build positive habits, like free credit score access, payment reminders, spending controls, and easy automatic payments.
Signal correlations — Credit Builder

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.44019.4%44Dominant
Backlink Count+0.43519%44Dominant
Reddit Comments+0.42918.4%27Dominant
Search Engine Appearances+0.35412.5%34Dominant
HC+0.31910.1%44Dominant
Wikidata-0.2235%9Strong
Common Crawl+0.2174.7%39Strong
Best Search Engine RankLower rank = better+0.2154.6%34Strong
Homepage Keywords+0.1452.1%41Confirmed
Avg Search Engine RankLower rank = better+0.0430.2%34Baseline
Reddit Posts-0.0010%21Baseline
Top LLM-recommended domains — Credit Builder

How often AI recommended each domain when answering Credit Builder queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Credit Builder

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
discover.com100.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
missionlane.com96.0%8812
Consumer banking,
Credit cards
self.inc92.0%1169628080
Consumer banking,
Credit cards,
Credit monitoring services,
Personal loan & fintech lenders
openskycc.com84.0%953224
Consumer banking,
Credit cards
bankofamerica.com80.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
chime.com72.0%1591.6K24.3K7070148
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
petalcard.com68.0%9124
Credit cards
creditonebank.com64.0%3052
Consumer banking,
Credit cards
citi.com48.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
chase.com28.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
cred.ai28.0%1233061721532
Consumer banking,
Credit cards
usbank.com24.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
wellsfargo.com16.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
firstprogress.com16.0%88760
Consumer banking,
Credit cards
citibank.com12.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
petal.com12.0%4
Credit cards
merrickbank.com12.0%1331
Credit cards
firstcard.app8.0%68
Credit cards
cit.com4.0%58612849
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
open.sky4.0%
Credit cards
openbank.us4.0%1736972
Consumer banking,
Credit cards
quicksilverdigitalbanking.com4.0%
Credit cards
openbank.com4.0%1572
Credit cards
navyfederal.org4.0%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
Top search engine domains — Credit Builder

Domains in Google search results for Credit Builder queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Credit Builder

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Frequent Flyer Persona segment

22 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I travel often for work and personal trips, so I want a credit card that makes travel smoother, more comfortable, and more rewarding.
I care about earning strong points or miles on airfare, hotels, dining, and general travel spending, and I pay close attention to transfer partners, redemption flexibility, and whether points hold their value.
Airport lounge access, free checked bags, priority boarding, trip delay coverage, rental car insurance, and no foreign transaction fees matter a lot to me because I actually use those benefits.
Signal correlations — Frequent Flyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.60736.8%16Dominant
Search Engine Appearances+0.49824.8%16Dominant
Avg Search Engine RankLower rank = better+0.45220.4%16Dominant
Reddit Comments+0.41317%21Dominant
Reddit Posts+0.39215.4%20Dominant
Common Crawl+0.2767.6%21Strong
Wikidata+0.1702.9%10Confirmed
Backlink Count+0.1151.3%22Confirmed
PageRank+0.0890.8%22Emerging
HC+0.0490.2%22Baseline
Homepage Keywords+0.0140%20Baseline
Top LLM-recommended domains — Frequent Flyer

How often AI recommended each domain when answering Frequent Flyer queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Frequent Flyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
citi.com100.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
delta.com96.0%9998035586317824
Airlines,
Credit cards,
Veterinary services
united.com96.0%1.5K8366098978
Airlines,
Credit cards
americanexpress.com92.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
aa.com76.0%1.2K7536581.1K64
Airlines,
Credit cards
usbank.com68.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
bankofamerica.com52.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
bilt.com48.0%979114564
Credit cards
barclaysus.com40.0%1660
Consumer banking,
Credit cards
alaskaair.com40.0%4012901873138
Airlines,
Credit cards
bofa.com20.0%323169596
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Credit cards
marriott.com16.0%1.7K27324953210932
Budget hotel chains,
Credit cards,
Hotels & resorts,
Luxury hotels,
Vacation rental platforms
wellsfargo.com12.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
hyatt.com12.0%1.3K2019323638
Budget hotel chains,
Credit cards,
Hotels & resorts,
Luxury hotels
barclaycardus.com8.0%335160
Credit cards
jetblue.com8.0%234926230444
Airlines,
Credit cards
amextravel.com4.0%559187975180
Credit cards
amex.com4.0%132610664
Commercial banking,
Consumer banking,
Credit cards
discover.com4.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
southwest.com4.0%1K321193310358
Airlines,
Credit cards
Top search engine domains — Frequent Flyer

Domains in Google search results for Frequent Flyer queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Frequent Flyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Cash Flow Family Persona segment

21 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I manage a busy household budget, and I want a credit card that helps me handle everyday expenses efficiently without creating more complexity.
Most of my spending goes toward groceries, gas, pharmacy purchases, school costs, utilities, dining, subscriptions, and general family shopping, so I want reliable cash back in categories I actually use week after week.
I do not need exotic perks or complicated travel schemes; I need practical value, predictable billing, and tools that help me stay organized.
Signal correlations — Cash Flow Family

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.65943.5%19Dominant
Backlink Count+0.64741.9%19Dominant
Reddit Comments+0.56031.4%18Dominant
Common Crawl+0.55931.3%18Dominant
HC+0.52627.7%19Dominant
Search Engine Appearances+0.49524.5%18Dominant
Reddit Posts+0.44019.3%19Dominant
Homepage Keywords-0.40916.7%18Dominant
Best Search Engine RankLower rank = better+0.38114.5%18Dominant
Avg Search Engine RankLower rank = better-0.2677.1%18Strong
Wikidata-0.2184.7%9Strong
Top LLM-recommended domains — Cash Flow Family

How often AI recommended each domain when answering Cash Flow Family queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Cash Flow Family

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
bankofamerica.com100.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
discover.com100.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
usbank.com100.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
americanexpress.com88.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
citi.com76.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
fidelity.com64.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
paypal.com40.0%5.8K5561.7K354107120
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
fidelityrewards.com24.0%42497
Credit cards
citibank.com20.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
synchrony.com20.0%512043216204
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
penfed.org16.0%14133111124
Consumer banking,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
bluecashpreferred.americanexpress.com12.0%
Credit cards
pnc.com8.0%1.2K125675244
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
redfcu.org8.0%43232
Credit cards
sofi.com8.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
alliantcreditunion.org8.0%113180
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
citidoublecash.citi.com4.0%
Credit cards
citizensbank.com4.0%763852930240
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks
Top search engine domains — Cash Flow Family

Domains in Google search results for Cash Flow Family queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Cash Flow Family

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Student Starter Persona segment

16 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am a student or recent graduate who wants my first real credit card to be simple, safe, and helpful as I learn how credit works.
I do not have a long credit history, and my income may be limited or inconsistent, so I need a card with approachable approval standards and a low barrier to getting started.
I want something with no annual fee if possible, a clean mobile app, automatic payment options, and educational tools that explain how balances, interest, due dates, and credit scores actually work.
Signal correlations — Student Starter

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
HC+0.60736.8%16Dominant
Best Search Engine RankLower rank = better+0.59835.7%13Dominant
PageRank+0.53328.4%16Dominant
Reddit Comments+0.51526.5%11Dominant
Reddit Posts+0.50525.5%10Dominant
Backlink Count+0.49724.7%16Dominant
Common Crawl+0.47422.5%16Dominant
Avg Search Engine RankLower rank = better+0.40416.4%13Dominant
Search Engine Appearances+0.37714.2%13Dominant
Homepage Keywords-0.1181.4%15Confirmed
Wikidata+0.0000%5Baseline
Top LLM-recommended domains — Student Starter

How often AI recommended each domain when answering Student Starter queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Student Starter

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
discover.com100.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
bankofamerica.com100.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
americanexpress.com100.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
citi.com100.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
deserve.com100.0%1716
Credit cards
petalcard.com80.0%9124
Credit cards
wellsfargo.com76.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
missionlane.com60.0%8812
Consumer banking,
Credit cards
creditonebank.com36.0%3052
Consumer banking,
Credit cards
petal.com20.0%4
Credit cards
self.inc12.0%1169628080
Consumer banking,
Credit cards,
Credit monitoring services,
Personal loan & fintech lenders
openskycc.com8.0%953224
Consumer banking,
Credit cards
upgrade.com4.0%23011553184
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
usbank.com4.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
Top search engine domains — Student Starter

Domains in Google search results for Student Starter queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Student Starter

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Luxury Perks Hunter Persona segment

26 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want a premium credit card that reflects a high-spending lifestyle and delivers tangible elite benefits, not just status signaling.
I spend significantly on dining, luxury hotels, international travel, entertainment, and high-end retail, so I am willing to pay a substantial annual fee if the card consistently returns value through concierge service, airport lounge access, elite travel benefits, statement credits, hotel programs, purchase protections, and top-tier service.
I care deeply about how seamless the experience feels: fast support, proactive fraud management, easy redemptions, and benefits that are actually usable without jumping through hoops.
Signal correlations — Luxury Perks Hunter

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.51126.2%20Dominant
Common Crawl+0.50725.7%26Dominant
Backlink Count+0.40416.3%26Dominant
Best Search Engine RankLower rank = better+0.37814.3%21Dominant
PageRank+0.37614.1%26Dominant
HC+0.35412.6%26Dominant
Search Engine Appearances+0.35012.3%21Dominant
Homepage Keywords-0.1682.8%26Confirmed
Reddit Posts+0.1091.2%21Confirmed
Avg Search Engine RankLower rank = better+0.1061.1%21Confirmed
Wikidata+0.0780.6%11Emerging
Top LLM-recommended domains — Luxury Perks Hunter

How often AI recommended each domain when answering Luxury Perks Hunter queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Luxury Perks Hunter

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
americanexpress.com100.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
usbank.com100.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
hsbc.com100.0%18977022910632
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders
chase.com76.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
bankofamerica.com72.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
barclaysus.com72.0%1660
Consumer banking,
Credit cards
citi.com64.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
mastercard.com64.0%1.9K47934076368
Credit cards
visa.com48.0%1.4K1047119016
Credit cards
jpmorgan.com44.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
citibank.com36.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
jpmorganchase.com24.0%2681682309452
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
barclaycardus.com20.0%335160
Credit cards
luxurycard.com20.0%1152
Credit cards
bofa.com8.0%323169596
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Credit cards
wellsfargo.com8.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
bmo.com8.0%3975779287216
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
M&A advisory boutiques,
Mortgage lenders
discover.com8.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
brex.com4.0%35964401616124
Accounting software,
Commercial banking,
Credit cards,
Legal services for businesses,
Procurement software
natwest.com4.0%3228159328
Credit cards
luxurylink.com4.0%1271
Credit cards,
Online travel agencies
bnpparibasfortis.be4.0%1128
Credit cards
goldmansachs.com4.0%162412120828
Brokerage & wealth-management apps,
Commercial banking,
Credit cards
maybank2u.com.my4.0%2010103
Credit cards
Top search engine domains — Luxury Perks Hunter

Domains in Google search results for Luxury Perks Hunter queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Luxury Perks Hunter

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Digital First Shopper Persona segment

13 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I do most of my spending online, through apps, and with mobile wallets, so I want a credit card built for a digital lifestyle.
I care about strong rewards on e-commerce, subscriptions, food delivery, ride share, streaming, and online retail, but just as importantly I care about security and convenience.
I want virtual card numbers, instant card access after approval, push notifications, easy card lock and unlock features, fraud monitoring, and seamless integration with Apple Pay, Google Pay, and online checkout systems.
Signal correlations — Digital First Shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.59335.2%13Dominant
Best Search Engine RankLower rank = better+0.50725.7%13Dominant
PageRank+0.48823.8%13Dominant
Common Crawl+0.46721.8%13Dominant
Backlink Count+0.44019.3%13Dominant
Avg Search Engine RankLower rank = better-0.36313.2%13Dominant
Reddit Posts+0.34612%13Dominant
HC+0.2928.5%13Strong
Homepage Keywords-0.2425.9%13Strong
Search Engine Appearances+0.1873.5%13Confirmed
Wikidata+0.1642.7%10Confirmed
Top LLM-recommended domains — Digital First Shopper

How often AI recommended each domain when answering Digital First Shopper queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Digital First Shopper

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
americanexpress.com100.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
apple.com100.0%19K1.7K5.1K6.1K88375
Credit cards,
Home exercise equipment,
Streaming video services,
Wireless carriers
chase.com100.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
paypal.com100.0%5.8K5561.7K354107120
Consumer banking,
Credit cards,
Personal checking accounts & neobanks
usbank.com100.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
citi.com96.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
discover.com96.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
bankofamerica.com52.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
venmo.com36.0%4.6K5.7K6.3K8747112
Credit cards
sofi.com16.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
citibank.com4.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
Top search engine domains — Digital First Shopper

Domains in Google search results for Digital First Shopper queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Digital First Shopper

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Low Interest Planner Persona segment

35 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am careful with money and I want a credit card that prioritizes affordability, predictability, and responsible borrowing over flashy perks.
I may occasionally carry a balance because of planned larger purchases, uneven monthly expenses, or a desire for extra flexibility, so a low ongoing APR matters much more to me than luxury benefits or complicated rewards.
I want transparent pricing, low or no annual fee, and terms that make it easy to understand what borrowing will actually cost me over time.
Signal correlations — Low Interest Planner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.74755.8%8Dominant
Search Engine Appearances+0.32610.6%25Dominant
Backlink Count+0.2094.4%33Strong
PageRank+0.2014%33Strong
Homepage Keywords+0.1863.4%33Confirmed
Common Crawl+0.1843.4%31Confirmed
Avg Search Engine RankLower rank = better+0.1502.3%25Confirmed
HC+0.1261.6%33Confirmed
Best Search Engine RankLower rank = better+0.1091.2%25Confirmed
Reddit Posts+0.0550.3%21Emerging
Reddit Comments+0.0260.1%24Baseline
Top LLM-recommended domains — Low Interest Planner

How often AI recommended each domain when answering Low Interest Planner queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Low Interest Planner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
usbank.com96.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
pnc.com88.0%1.2K125675244
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
regions.com80.0%208324186
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
bankofamerica.com72.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
discover.com64.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
navyfederal.org64.0%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
citizensbank.com60.0%763852930240
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks
citi.com52.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
capitalone.com44.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
penfed.org40.0%14133111124
Consumer banking,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
huntington.com36.0%6827582388
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
bankamericard.com28.0%
Credit cards
fifththird.com28.0%198
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
fifththirdbank.com16.0%198
Credit cards
creditunion1.org12.0%112340
Credit cards
nfcu.org12.0%1304
Credit cards,
Mortgage lenders
firsttechfed.com12.0%14818284
Consumer banking,
Credit cards
becu.org12.0%3049268
Credit cards
suncoast.com8.0%53682126
Credit cards
barclaycardus.com8.0%335160
Credit cards
suntrust.com8.0%29971268
Credit cards
fnbo.com8.0%12617220
Credit cards
truist.com8.0%21731854536
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
credit.kohls.com4.0%444
Credit cards
Top search engine domains — Low Interest Planner

Domains in Google search results for Low Interest Planner queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Low Interest Planner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%

Road Trip Driver Persona segment

20 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I spend a lot of time driving for personal reasons, whether it is weekend getaways, visiting family a few states away, or taking long summer road trips with my partner or kids.
I want a credit card that makes those miles feel more affordable through strong gas station rewards, roadside assistance, travel protections for car rentals, and maybe hotel or dining value along the way.
I am not looking for airline status or luxury airport lounge access because that is not how I travel.
Signal correlations — Road Trip Driver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.75156.4%20Dominant
PageRank+0.68546.9%20Dominant
HC+0.64541.7%20Dominant
Wikidata+0.54129.2%7Dominant
Reddit Comments+0.53528.6%18Dominant
Common Crawl+0.50425.4%18Dominant
Search Engine Appearances+0.44419.7%18Dominant
Best Search Engine RankLower rank = better+0.35812.8%18Dominant
Reddit Posts+0.31910.2%18Dominant
Avg Search Engine RankLower rank = better-0.2435.9%18Strong
Homepage Keywords-0.0630.4%18Emerging
Top LLM-recommended domains — Road Trip Driver

How often AI recommended each domain when answering Road Trip Driver queries within Credit cards. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Road Trip Driver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
bankofamerica.com100.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
wellsfargo.com100.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
capitalone.com100.0%7396471.5K324144
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks,
Used car dealers
usbank.com92.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
penfed.org92.0%14133111124
Consumer banking,
Credit cards,
Mortgage lenders,
Personal loan & fintech lenders
citi.com88.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
aaa.com80.0%2.8K63258316128
Auto-glass repair,
Auto insurance,
Auto repair & maintenance,
Credit cards,
Cruise booking sites,
Online travel agencies
discover.com68.0%331115743177240
Consumer banking,
Credit cards,
Credit monitoring services,
Debt-consolidation lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
navyfederal.org64.0%34166834304
Auto insurance,
Consumer banking,
Credit cards,
Mortgage lenders
chase.com60.0%6K6675009358164
Commercial mortgage lending,
Consumer banking,
Credit cards,
Credit monitoring services,
Mortgage lenders,
Personal checking accounts & neobanks
americanexpress.com56.0%2.7K11.9K26.2K4477820
Airlines,
Consumer banking,
Credit cards,
Credit monitoring services,
Live entertainment & ticketing,
Online travel agencies,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
costco.com44.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
samsclub.com16.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
citizensbank.com8.0%763852930240
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks
samclub.com8.0%
Beer brands,
Credit cards,
Mattress stores,
Wine & spirits brands
pnc.com8.0%1.2K125675244
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
cit.com4.0%58612849
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
synovus.com4.0%1611308
Commercial mortgage lending,
Credit cards
citibank.com4.0%2744444212
Commercial banking,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
amex.com4.0%132610664
Commercial banking,
Consumer banking,
Credit cards
Top search engine domains — Road Trip Driver

Domains in Google search results for Road Trip Driver queries within Credit cards. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Road Trip Driver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1apple.com
93.0000
2.2M33.3M53.000073.9%
2paypal.com
87.0000
678.8K8.9M46.000044.4%
3forbes.com
83.0000
415.5K8.7M46.000074.3%
4cnn.com
80.0000
263.9K5.5M45.00006.3%
5cnbc.com
79.0000
168.7K3.9M44.000015.2%
6investopedia.com
78.0000
154.7K3M43.00006.3%
7usnews.com
75.0000
103.8K2.3M39.000052.3%
8cnet.com
78.0000
95K2.2M44.000015.2%
9marriott.com
78.0000
89.4K1.9M37.000081.3%
10nerdwallet.com
71.0000
43.4K851.9K37.000052.1%
11bankrate.com
71.0000
42.9K808.9K36.000077.0%
12hyatt.com
74.0000
37.5K841.7K37.000071.1%
13americanexpress.com
74.0000
35.2K753K38.000059.7%
14venmo.com
72.0000
29.9K414.3K37.000050.0%
15experian.com
73.0000
25.8K590.1K37.000056.5%
16mastercard.com
74.0000
23.8K555.7K39.000067.9%
17aaa.com
71.0000
22.7K506.7K41.000079.5%
18visa.com
74.0000
21.6K500.4K39.000060.7%
19bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
20jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
21goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
22fidelity.com
68.0000
17.5K368.5K35.000076.8%
23wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
24delta.com
67.0000
16.7K389.6K35.000061.1%
25costco.com
69.0000
15.2K331.4K37.000077.9%