LLM Ranking Factors

Sneaker brands / athletic footwear

SE Outbound Links ρ=0.437
Domains
171
Personas
11
Top signal
SE Outbound Links
ρ = 0.437
Top LLM domain
newbalance.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Sneaker brands / athletic footwear industry covers 171 domains in this dataset. The most LLM-recommended vendors include newbalance.com and adidas.com and nike.com.

Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.437, n=128 (vs. ρ=0.230 across all industries)). Backlink Count follows as second-strongest (ρ=0.436).

newbalance.com, hoka.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, etsy.com, jd.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

12 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.437), Backlink Count (ρ=0.436), BL Authority (ρ=0.436), BL Authority (Exp) (ρ=0.435), PageRank (ρ=0.413), HC (ρ=0.371), Search Engine Appearances (ρ=0.355), Common Crawl (ρ=0.336), Best Search Engine Rank (ρ=0.310), Reddit Posts (ρ=0.267), Wikidata (ρ=0.253), Reddit Comments (ρ=0.210).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Sneaker brands / athletic footwear

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 171 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.43719.1%128Dominant
Backlink Count+0.43619%156Dominant
BL Authority+0.43619%156Dominant
BL Authority (Exp)+0.43518.9%156Dominant
PageRank+0.41317.1%156Dominant
HC+0.37113.8%156Dominant
Search Engine Appearances+0.35512.6%104Dominant
Common Crawl+0.33611.3%129Dominant
Best Search Engine Rank+0.3109.6%104Dominant
Reddit Posts+0.2677.1%89Strong
Wikidata+0.2536.4%22Strong
Reddit Comments+0.2104.4%101Strong
Wikipedia Citations+0.1733%70Confirmed
Homepage Keywords+0.1321.7%140Confirmed
Avg Search Engine Rank-0.0830.7%104Emerging
Top LLM-recommended domains

How often AI models recommended each domain when answering Sneaker brands / athletic footwear queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
newbalance.com73.1%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
adidas.com57.5%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
nike.com56.7%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
hoka.com52.0%1843180899
Sneaker brands / athletic footwear
brooksrunning.com45.5%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
asics.com44.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
on.com33.5%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
saucony.com30.9%779416164
Sneaker brands / athletic footwear
skechers.com26.2%344149128
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
puma.com24.4%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
allbirds.com18.5%228723636316
Athletic apparel brands,
Sneaker brands / athletic footwear
altrarunning.com17.8%109963624139
Sneaker brands / athletic footwear
salomon.com17.1%882351721
Athletic apparel brands,
Sneaker brands / athletic footwear
goat.com16.7%741947
Sneaker brands / athletic footwear
reebok.com16.4%1591799937152
Athletic apparel brands,
Sneaker brands / athletic footwear
stockx.com16.4%2.6K21924996134
Sneaker brands / athletic footwear
orthofeet.com15.3%4627250308
Sneaker brands / athletic footwear
vionicshoes.com12.4%2678
Sneaker brands / athletic footwear
footlocker.com11.6%1166321140
Sneaker brands / athletic footwear
underarmour.com10.9%1969843540
Athletic apparel brands,
Sneaker brands / athletic footwear
topoathletic.com10.2%26352
Sneaker brands / athletic footwear
vessi.com10.2%184241380
Sneaker brands / athletic footwear
ecco.com9.8%46147448
Sneaker brands / athletic footwear
nobullproject.com9.5%24204146
Athletic apparel brands,
Sneaker brands / athletic footwear
cariuma.com9.5%12720
Sneaker brands / athletic footwear
Top search engine domains

Domains appearing most frequently in Google search results for Sneaker brands / athletic footwear queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Sneaker brands / athletic footwear businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
nike.com100.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
adidas.com100.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
asics.com100.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
brooksrunning.com100.0%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com100.0%1843180899
Sneaker brands / athletic footwear
puma.com100.0%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
on.com100.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
saucony.com88.0%779416164
Sneaker brands / athletic footwear
reebok.com48.0%1591799937152
Athletic apparel brands,
Sneaker brands / athletic footwear
footlocker.com32.0%1166321140
Sneaker brands / athletic footwear
underarmour.com16.0%1969843540
Athletic apparel brands,
Sneaker brands / athletic footwear
finishline.com12.0%110221716
Sneaker brands / athletic footwear
stockx.com4.0%2.6K21924996134
Sneaker brands / athletic footwear
Top search engine domains — neutral

Domains in Google search results for neutral queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Style-First Sneakerhead Persona segment

30 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I buy sneakers as a form of self-expression, not just something to throw on for errands or workouts.
I pay attention to colorways, collabs, drops, resale buzz, and how a pair fits into my overall wardrobe.
I want brands that feel culturally relevant, design-forward, and worth talking about, whether I am wearing them casually, posting them online, or adding them to a growing rotation.
Signal correlations — Style-First Sneakerhead

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.60236.2%30Dominant
Wikidata+0.57032.4%9Dominant
PageRank+0.54729.9%30Dominant
Reddit Posts+0.52627.7%20Dominant
Common Crawl+0.51226.3%24Dominant
HC+0.49924.9%30Dominant
Best Search Engine RankLower rank = better+0.46621.8%17Dominant
Reddit Comments+0.45821%20Dominant
Search Engine Appearances+0.39615.7%17Dominant
Homepage Keywords-0.1853.4%23Confirmed
Avg Search Engine RankLower rank = better-0.0981%17Emerging
Top LLM-recommended domains — Style-First Sneakerhead

How often AI recommended each domain when answering Style-First Sneakerhead queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Style-First Sneakerhead

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
adidas.com92.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
newbalance.com92.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
nike.com88.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
asics.com88.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
salomon.com88.0%882351721
Athletic apparel brands,
Sneaker brands / athletic footwear
kith.com88.0%41924561368
Sneaker brands / athletic footwear
goat.com84.0%741947
Sneaker brands / athletic footwear
stockx.com76.0%2.6K21924996134
Sneaker brands / athletic footwear
sneakersnstuff.com68.0%391156
Sneaker brands / athletic footwear
endclothing.com56.0%756338
Sneaker brands / athletic footwear
hbx.com28.0%38271537
Sneaker brands / athletic footwear
bstn.com28.0%4412
Sneaker brands / athletic footwear
hoka.com20.0%1843180899
Sneaker brands / athletic footwear
feature.com12.0%72581816127
Sneaker brands / athletic footwear
sns.com12.0%4196
Sneaker brands / athletic footwear
bodega.com12.0%64
Sneaker brands / athletic footwear
puma.com8.0%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
concepts.com8.0%9
Sneaker brands / athletic footwear
atmosusa.com8.0%
Sneaker brands / athletic footwear
snkrs.com4.0%13
Sneaker brands / athletic footwear
saucony.com4.0%779416164
Sneaker brands / athletic footwear
joefreshgoods.com4.0%1234
Sneaker brands / athletic footwear
jordan.com4.0%65
Sneaker brands / athletic footwear
slamjam.com4.0%1301284
Sneaker brands / athletic footwear
on.com4.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
Top search engine domains — Style-First Sneakerhead

Domains in Google search results for Style-First Sneakerhead queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Style-First Sneakerhead

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Budget Family Shopper Persona segment

128 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I am shopping for sneakers for myself, my partner, and sometimes multiple kids, so price matters a lot, but I still need shoes that hold up to everyday use.
I look for practical, comfortable sneakers for school, weekend activities, walking, and general daily wear.
I want dependable brands, frequent promotions, easy returns, and straightforward sizing because I do not have time to overthink every purchase.
Signal correlations — Budget Family Shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Common Crawl-0.1994%85Confirmed
Avg Search Engine RankLower rank = better+0.1301.7%77Confirmed
Backlink Count+0.1231.5%107Confirmed
PageRank+0.1201.4%107Confirmed
HC+0.1191.4%107Confirmed
Wikidata-0.1171.4%18Confirmed
Search Engine Appearances-0.0981%77Emerging
Reddit Posts-0.0790.6%62Emerging
Best Search Engine RankLower rank = better-0.0770.6%77Emerging
Homepage Keywords+0.0550.3%101Emerging
Reddit Comments-0.0180%68Baseline
Top LLM-recommended domains — Budget Family Shopper

How often AI recommended each domain when answering Budget Family Shopper queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Budget Family Shopper

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
dsw.com100.0%15913379
Sneaker brands / athletic footwear
famousfootwear.com100.0%81126102
Sneaker brands / athletic footwear
skechers.com100.0%344149128
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
shoecarnival.com96.0%2839
Sneaker brands / athletic footwear
nike.com96.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
adidas.com96.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
kohls.com88.0%8.2K3011661240
Athletic apparel brands,
Beauty & cosmetics retail,
Clothing & apparel retail,
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
rackroomshoes.com84.0%32224
Sneaker brands / athletic footwear
newbalance.com56.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
jcpenney.com44.0%1.6K31209444487
Athletic apparel brands,
Beauty & cosmetics retail,
Clothing & apparel retail,
Hair-salon & barber chains,
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
finishline.com32.0%110221716
Sneaker brands / athletic footwear
academy.com28.0%4781811776164
Athletic apparel brands,
Home exercise equipment,
Sneaker brands / athletic footwear
journeys.com24.0%128361788
Sneaker brands / athletic footwear
jdsports.com16.0%7966
Sneaker brands / athletic footwear
pm.com16.0%15
Sneaker brands / athletic footwear
kohlsshoes.com8.0%
Sneaker brands / athletic footwear
zappos.com8.0%1.8K551487141712
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
joesnewbalanceoutlet.com4.0%39181417
Sneaker brands / athletic footwear
crocs.com4.0%391211593535
Clothing & apparel retail,
Sneaker brands / athletic footwear
Top search engine domains — Budget Family Shopper

Domains in Google search results for Budget Family Shopper queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Budget Family Shopper

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Performance Runner Persona segment

47 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I buy athletic footwear with a specific goal in mind: better running performance, fewer injuries, and more confidence in training.
I care about cushioning, stability, weight, responsiveness, breathability, and how a shoe performs over different distances and surfaces.
I want brands that take running seriously and provide enough detail for me to compare models based on gait, mileage, pace, and intended use, whether I am doing easy runs, speed work, race prep, or recovery days.
Signal correlations — Performance Runner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Homepage Keywords+0.38014.4%41Dominant
Avg Search Engine RankLower rank = better-0.2506.3%36Strong
Reddit Comments+0.1893.6%35Confirmed
Reddit Posts-0.1442.1%35Confirmed
PageRank+0.1131.3%44Confirmed
Common Crawl-0.0930.9%39Emerging
Backlink Count+0.0750.6%44Emerging
Best Search Engine RankLower rank = better-0.0700.5%36Emerging
Wikidata-0.0480.2%8Baseline
HC+0.0400.2%44Baseline
Search Engine Appearances-0.0140%36Baseline
Top LLM-recommended domains — Performance Runner

How often AI recommended each domain when answering Performance Runner queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Performance Runner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
runningwarehouse.com100.0%13291098
Nutrition & supplement retailers,
Sneaker brands / athletic footwear
fleetfeet.com100.0%5988156
Nutrition & supplement retailers,
Sneaker brands / athletic footwear
brooksrunning.com100.0%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
asics.com100.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
saucony.com100.0%779416164
Sneaker brands / athletic footwear
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com96.0%1843180899
Sneaker brands / athletic footwear
roadtrailrun.com80.0%161100
Sneaker brands / athletic footwear
nike.com48.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
doctors-of-running.com40.0%
Sneaker brands / athletic footwear
believeintherun.com28.0%7056122665
Sneaker brands / athletic footwear
holabirdsports.com16.0%48113152
Sneaker brands / athletic footwear
roadrunnersports.com16.0%2281036
Nutrition & supplement retailers,
Sneaker brands / athletic footwear
altrarunning.com12.0%109963624139
Sneaker brands / athletic footwear
on.com12.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
doctorsofrunning.com8.0%740
Sneaker brands / athletic footwear
topoathletic.com8.0%26352
Sneaker brands / athletic footwear
nordarun.com8.0%481214752
Sneaker brands / athletic footwear
brooklynrunningco.com4.0%2148
Sneaker brands / athletic footwear
puma.com4.0%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
runningshoesguru.com4.0%1256
Sneaker brands / athletic footwear
runninglabstore.com4.0%9340
Sneaker brands / athletic footwear
adidas.com4.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
runrepeat.com4.0%1K90119513836
Sneaker brands / athletic footwear
solereview.com4.0%420
Sneaker brands / athletic footwear
Top search engine domains — Performance Runner

Domains in Google search results for Performance Runner queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Performance Runner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Gym Lifestyle Regular Persona segment

15 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want sneakers that can keep up with my weekly routine, which usually includes gym sessions, short cardio, strength training, classes, and everyday errands before or after workouts.
I am not looking for elite sports specialization as much as a strong all-around shoe that feels athletic, looks sharp, and works across different parts of my day.
I want comfort, support, traction, and a clean look that pairs well with activewear and casual outfits.
Signal correlations — Gym Lifestyle Regular

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.74355.2%15Dominant
Reddit Comments+0.71651.2%14Dominant
PageRank+0.67645.6%15Dominant
Reddit Posts+0.63240%15Dominant
HC+0.59535.4%15Dominant
Search Engine Appearances+0.49124.1%10Dominant
Common Crawl+0.48623.6%15Dominant
Wikidata+0.39315.4%7Dominant
Best Search Engine RankLower rank = better+0.38714.9%10Dominant
Homepage Keywords-0.1943.8%14Confirmed
Avg Search Engine RankLower rank = better-0.0060%10Baseline
Top LLM-recommended domains — Gym Lifestyle Regular

How often AI recommended each domain when answering Gym Lifestyle Regular queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Gym Lifestyle Regular

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
nike.com100.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
adidas.com100.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
underarmour.com100.0%1969843540
Athletic apparel brands,
Sneaker brands / athletic footwear
reebok.com100.0%1591799937152
Athletic apparel brands,
Sneaker brands / athletic footwear
on.com100.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
nobullproject.com96.0%24204146
Athletic apparel brands,
Sneaker brands / athletic footwear
puma.com96.0%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
lululemon.com92.0%2807788526
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
aloyoga.com76.0%321119415100
Athletic apparel brands,
Clothing & apparel retail,
Sneaker brands / athletic footwear
hoka.com24.0%1843180899
Sneaker brands / athletic footwear
athleta.com4.0%182653
Athletic apparel brands,
Clothing & apparel retail,
Sneaker brands / athletic footwear
alo.com4.0%62100
Athletic apparel brands,
Clothing & apparel retail,
Sneaker brands / athletic footwear
alohas.com4.0%7210172
Sneaker brands / athletic footwear
gymshark.com4.0%304521181854
Athletic apparel brands,
Clothing & apparel retail,
Sneaker brands / athletic footwear
Top search engine domains — Gym Lifestyle Regular

Domains in Google search results for Gym Lifestyle Regular queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Gym Lifestyle Regular

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Comfort Walking Seeker Persona segment

20 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I shop for sneakers mainly for comfort, support, and pain-free movement during long days on my feet.
I might be walking for exercise, traveling, commuting, standing for work, or just trying to reduce foot fatigue in everyday life.
I am less interested in trends and more focused on cushioning, arch support, fit, lightweight construction, and whether the shoe actually feels good after hours of wear.
Signal correlations — Comfort Walking Seeker

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.63540.4%20Dominant
PageRank+0.60636.8%20Dominant
Search Engine Appearances+0.57433%15Dominant
HC+0.57032.5%20Dominant
Common Crawl+0.43619%18Dominant
Reddit Comments+0.38014.5%15Dominant
Wikidata-0.31610%5Dominant
Homepage Keywords+0.2687.2%20Strong
Avg Search Engine RankLower rank = better+0.2657%15Strong
Best Search Engine RankLower rank = better-0.0740.5%15Emerging
Reddit Posts+0.0740.5%12Emerging
Top LLM-recommended domains — Comfort Walking Seeker

How often AI recommended each domain when answering Comfort Walking Seeker queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Comfort Walking Seeker

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
brooksrunning.com100.0%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com100.0%1843180899
Sneaker brands / athletic footwear
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
asics.com100.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
skechers.com100.0%344149128
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
orthofeet.com100.0%4627250308
Sneaker brands / athletic footwear
vionicshoes.com96.0%2678
Sneaker brands / athletic footwear
saucony.com92.0%779416164
Sneaker brands / athletic footwear
altrarunning.com84.0%109963624139
Sneaker brands / athletic footwear
zappos.com56.0%1.8K551487141712
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
on.com16.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
dansko.com12.0%7868611076
Sneaker brands / athletic footwear
fitflop.com8.0%854672
Sneaker brands / athletic footwear
oofos.com8.0%5832
Sneaker brands / athletic footwear
walkingcompany.com8.0%124
Sneaker brands / athletic footwear
topoathletic.com4.0%26352
Sneaker brands / athletic footwear
alegriashoes.com4.0%231584
Sneaker brands / athletic footwear
allbirds.com4.0%228723636316
Athletic apparel brands,
Sneaker brands / athletic footwear
fitville.com4.0%32
Sneaker brands / athletic footwear
walkingco.com4.0%462
Sneaker brands / athletic footwear
Top search engine domains — Comfort Walking Seeker

Domains in Google search results for Comfort Walking Seeker queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Comfort Walking Seeker

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Outdoor Trail Athlete Persona segment

21 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I need athletic footwear that can handle dirt, rocks, uneven terrain, and changing weather, not just smooth pavement or indoor training.
Whether I am trail running, hiking fast, exploring local paths, or mixing fitness with outdoor adventure, I want shoes that offer grip, protection, stability, and durability without feeling heavy or clunky.
I care about outsole traction, water resistance or drainage, toe protection, secure lockdown, and how a shoe performs on different surfaces and inclines.
Signal correlations — Outdoor Trail Athlete

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Homepage Keywords+0.2747.5%19Strong
Reddit Comments-0.2606.7%15Strong
HC-0.1793.2%21Confirmed
Best Search Engine RankLower rank = better-0.1612.6%17Confirmed
PageRank-0.1231.5%21Confirmed
Backlink Count-0.1221.5%21Confirmed
Common Crawl-0.1121.2%18Confirmed
Search Engine Appearances-0.1011%17Confirmed
Avg Search Engine RankLower rank = better+0.0630.4%17Emerging
Reddit Posts-0.0590.4%13Emerging
Top LLM-recommended domains — Outdoor Trail Athlete

How often AI recommended each domain when answering Outdoor Trail Athlete queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Outdoor Trail Athlete

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
salomon.com100.0%882351721
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com100.0%1843180899
Sneaker brands / athletic footwear
altrarunning.com100.0%109963624139
Sneaker brands / athletic footwear
brooksrunning.com100.0%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
topoathletic.com100.0%26352
Sneaker brands / athletic footwear
inov8.com100.0%88
Sneaker brands / athletic footwear
merrell.com100.0%4541516104
Sneaker brands / athletic footwear
sportiva.com72.0%5344
Sneaker brands / athletic footwear
saucony.com56.0%779416164
Sneaker brands / athletic footwear
thenorthface.com40.0%23218993444
Athletic apparel brands,
Sneaker brands / athletic footwear
nnormal.com32.0%320
Sneaker brands / athletic footwear
lasportiva.com24.0%241042
Sneaker brands / athletic footwear
norda.com20.0%53554
Sneaker brands / athletic footwear
arcteryx.com16.0%667868574418
Athletic apparel brands,
Sneaker brands / athletic footwear
dynafit.com12.0%11320
Athletic apparel brands,
Sneaker brands / athletic footwear
adidas.com8.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
la-sportiva.com4.0%
Sneaker brands / athletic footwear
northface.com4.0%21144
Sneaker brands / athletic footwear
nike.com4.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
scarpa.com4.0%1112422784
Sneaker brands / athletic footwear
rei.com4.0%1.2K17014161212
Athletic apparel brands,
Nutrition & supplement retailers,
Sneaker brands / athletic footwear
Top search engine domains — Outdoor Trail Athlete

Domains in Google search results for Outdoor Trail Athlete queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Outdoor Trail Athlete

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Eco Conscious Buyer Persona segment

78 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want sneakers that align with my values as much as my style and comfort needs.
When I shop, I pay attention to materials, manufacturing practices, durability, packaging, and whether a brand seems genuinely committed to sustainability rather than just using green language in ads.
I like modern, wearable sneakers that fit into daily life, but I want to feel good about where they came from and how they were made.
Signal correlations — Eco Conscious Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances-0.1843.4%37Confirmed
Wikidata+0.1492.2%13Confirmed
Best Search Engine RankLower rank = better-0.0991%37Emerging
Homepage Keywords+0.0870.8%58Emerging
Reddit Comments-0.0450.2%37Baseline
Reddit Posts-0.0400.2%30Baseline
Avg Search Engine RankLower rank = better+0.0270.1%37Baseline
Common Crawl+0.0220%55Baseline
HC-0.0210%65Baseline
PageRank+0.0150%65Baseline
Backlink Count-0.0060%65Baseline
Top LLM-recommended domains — Eco Conscious Buyer

How often AI recommended each domain when answering Eco Conscious Buyer queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Eco Conscious Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
allbirds.com100.0%228723636316
Athletic apparel brands,
Sneaker brands / athletic footwear
veja-store.com100.0%9121
Sneaker brands / athletic footwear
cariuma.com96.0%12720
Sneaker brands / athletic footwear
thousandfell.com92.0%1184
Sneaker brands / athletic footwear
saola.com84.0%656
Sneaker brands / athletic footwear
nothingnew.com80.0%304100
Sneaker brands / athletic footwear
novesta.sk36.0%2
Sneaker brands / athletic footwear
hyloathletics.com36.0%5932
Sneaker brands / athletic footwear
wills-vegan-shoes.com36.0%4516220
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
etiko.com.au28.0%85880
Sneaker brands / athletic footwear
on.com28.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
genesisfootwear.com24.0%14
Sneaker brands / athletic footwear
sayebrand.com16.0%68
Sneaker brands / athletic footwear
po-zu.com16.0%45
Sneaker brands / athletic footwear
etsy.com16.0%6.5K3686.1K2566076
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
baabuk.com16.0%230116
Sneaker brands / athletic footwear
adidas.com16.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
nnormal.com12.0%320
Sneaker brands / athletic footwear
kicks.com12.0%2241
Sneaker brands / athletic footwear
wildling.shoes8.0%492524
Sneaker brands / athletic footwear
ekoala.eu8.0%8
Sneaker brands / athletic footwear
ecco.com8.0%46147448
Sneaker brands / athletic footwear
nisolo.com8.0%26589100
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
pangaia.com8.0%2841421872
Athletic apparel brands,
Hotels & resorts,
Sneaker brands / athletic footwear
wolfandshepherd.com4.0%41215660
Sneaker brands / athletic footwear
Top search engine domains — Eco Conscious Buyer

Domains in Google search results for Eco Conscious Buyer queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Eco Conscious Buyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Workwear Practical Buyer Persona segment

31 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I need sneakers that can handle long shifts, a lot of standing, and constant movement while still meeting the expectations of my workplace.
Depending on the job, I may need all-black styling, slip resistance, easy cleaning, or a polished enough look to pass as work-appropriate while still feeling athletic and comfortable.
I care about cushioning, support, durability, and whether the shoes stay comfortable from the start of a shift to the end.
Signal correlations — Workwear Practical Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.42718.2%27Dominant
Search Engine Appearances+0.35012.3%27Dominant
Common Crawl+0.31710.1%28Dominant
Wikidata+0.3019.1%8Dominant
HC+0.2456%29Strong
Backlink Count+0.2456%29Strong
Homepage Keywords+0.2395.7%26Strong
PageRank+0.2184.7%29Strong
Best Search Engine RankLower rank = better+0.1432%27Confirmed
Reddit Posts+0.0840.7%20Emerging
Avg Search Engine RankLower rank = better+0.0260.1%27Baseline
Top LLM-recommended domains — Workwear Practical Buyer

How often AI recommended each domain when answering Workwear Practical Buyer queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Workwear Practical Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com100.0%1843180899
Sneaker brands / athletic footwear
brooksrunning.com100.0%1222629419128
Athletic apparel brands,
Sneaker brands / athletic footwear
skechers.com88.0%344149128
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
nike.com72.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
dansko.com68.0%7868611076
Sneaker brands / athletic footwear
orthofeet.com68.0%4627250308
Sneaker brands / athletic footwear
adidas.com56.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
sasnola.com48.0%1048112
Sneaker brands / athletic footwear
vionicshoes.com40.0%2678
Sneaker brands / athletic footwear
srmax.com36.0%60
Sneaker brands / athletic footwear
reebok.com28.0%1591799937152
Athletic apparel brands,
Sneaker brands / athletic footwear
shoesforcrews.com28.0%15182028
Sneaker brands / athletic footwear
asics.com24.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
nordstrom.com16.0%36.2K185100101
Beauty & cosmetics retail,
Clothing & apparel retail,
Cosmetics & makeup brands,
Jewelry, luggage & leather goods retail,
Luxury fashion & accessories,
Sneaker brands / athletic footwear
zappos.com16.0%1.8K551487141712
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
alegriashoes.com16.0%231584
Sneaker brands / athletic footwear
kurufootwear.com16.0%182140
Sneaker brands / athletic footwear
vessi.com12.0%184241380
Sneaker brands / athletic footwear
sketchers.com8.0%5623128
Sneaker brands / athletic footwear
on.com8.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
clarks.com8.0%5412445
Sneaker brands / athletic footwear
snibbs.co8.0%535136
Sneaker brands / athletic footwear
shoefornurses.com8.0%
Sneaker brands / athletic footwear
skecherswork.com4.0%
Sneaker brands / athletic footwear
Top search engine domains — Workwear Practical Buyer

Domains in Google search results for Workwear Practical Buyer queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Workwear Practical Buyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Teen Trend Chaser Persona segment

20 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want sneakers that feel current, cool, and social-media relevant, because the right pair says a lot about my taste and helps me feel confident around friends and online.
I follow trends, new releases, celebrity influence, and what people are wearing at school, in videos, and across fashion and streetwear culture.
I want options that look fresh, photograph well, and feel recognizable without being boring.
Signal correlations — Teen Trend Chaser

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Posts+0.63340.1%17Dominant
HC+0.56732.2%18Dominant
Backlink Count+0.50625.6%18Dominant
Reddit Comments+0.46821.9%16Dominant
PageRank+0.45420.6%18Dominant
Common Crawl+0.40516.4%17Dominant
Homepage Keywords-0.39515.6%16Dominant
Search Engine Appearances+0.38114.5%14Dominant
Best Search Engine RankLower rank = better+0.3079.4%14Dominant
Avg Search Engine RankLower rank = better+0.2626.9%14Strong
Wikidata+0.2265.1%9Strong
Top LLM-recommended domains — Teen Trend Chaser

How often AI recommended each domain when answering Teen Trend Chaser queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Teen Trend Chaser

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
nike.com100.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
adidas.com100.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
stockx.com100.0%2.6K21924996134
Sneaker brands / athletic footwear
goat.com100.0%741947
Sneaker brands / athletic footwear
newbalance.com100.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
snkrs.com100.0%13
Sneaker brands / athletic footwear
footlocker.com96.0%1166321140
Sneaker brands / athletic footwear
jd.com84.0%57.8K8343K3.6K3528
Sneaker brands / athletic footwear
asics.com72.0%1743827241620
Athletic apparel brands,
Sneaker brands / athletic footwear
puma.com60.0%1.6K20109772912
Athletic apparel brands,
Sneaker brands / athletic footwear
finishline.com16.0%110221716
Sneaker brands / athletic footwear
asos.com16.0%6K411247972724
Beauty & cosmetics retail,
Clothing & apparel retail,
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
ssense.com12.0%1.7K1510491720
Clothing & apparel retail,
Jewelry, luggage & leather goods retail,
Luxury fashion & accessories,
Sneaker brands / athletic footwear
kith.com12.0%41924561368
Sneaker brands / athletic footwear
jdsports.com8.0%7966
Sneaker brands / athletic footwear
hbx.com8.0%38271537
Sneaker brands / athletic footwear
jdports.com4.0%
Sneaker brands / athletic footwear
jd-sports.com4.0%68
Sneaker brands / athletic footwear
endclothing.com4.0%756338
Sneaker brands / athletic footwear
hibbett.com4.0%246681
Sneaker brands / athletic footwear
Top search engine domains — Teen Trend Chaser

Domains in Google search results for Teen Trend Chaser queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Teen Trend Chaser

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%

Travel Minimalist Persona segment

26 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want one or two pairs of sneakers that can do almost everything when I travel: long walking days, airport comfort, casual dinners, sightseeing, and packing efficiently.
I am looking for lightweight, versatile footwear that feels comfortable for hours but still looks clean enough to wear in photos and different settings.
I do not want to bring separate shoes for every activity, so I value adaptability, neutral styling, easy matching with outfits, and materials that are simple to clean.
Signal correlations — Travel Minimalist

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.44719.9%25Dominant
Wikidata-0.40616.5%6Dominant
HC+0.40316.2%25Dominant
Backlink Count+0.39415.6%25Dominant
Best Search Engine RankLower rank = better+0.38414.8%17Dominant
Search Engine Appearances+0.33511.2%17Dominant
Common Crawl+0.2988.9%24Strong
Homepage Keywords+0.2938.6%24Strong
Avg Search Engine RankLower rank = better-0.2275.2%17Strong
Reddit Comments+0.2194.8%18Strong
Reddit Posts-0.0090%17Baseline
Top LLM-recommended domains — Travel Minimalist

How often AI recommended each domain when answering Travel Minimalist queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Travel Minimalist

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
allbirds.com100.0%228723636316
Athletic apparel brands,
Sneaker brands / athletic footwear
ecco.com100.0%46147448
Sneaker brands / athletic footwear
colehaan.com100.0%235914104
Sneaker brands / athletic footwear
on.com100.0%286211621411640
Athletic apparel brands,
Sneaker brands / athletic footwear
vessi.com100.0%184241380
Sneaker brands / athletic footwear
olukai.com96.0%1633123152
Sneaker brands / athletic footwear
wolfandshepherd.com96.0%41215660
Sneaker brands / athletic footwear
greats.com64.0%707104
Sneaker brands / athletic footwear
adidas.com60.0%59318527522019
Athletic apparel brands,
Clothing & apparel retail,
Golf equipment brands,
Sneaker brands / athletic footwear
newbalance.com52.0%9962148451781
Athletic apparel brands,
Sneaker brands / athletic footwear
hoka.com32.0%1843180899
Sneaker brands / athletic footwear
nike.com16.0%3.2K4072.3K5591104
Athletic apparel brands,
Clothing & apparel retail,
Home exercise equipment,
Sneaker brands / athletic footwear
koio.co12.0%102674
Sneaker brands / athletic footwear
suavs.com12.0%48
Sneaker brands / athletic footwear
clae.com8.0%313952
Sneaker brands / athletic footwear
cariuma.com8.0%12720
Sneaker brands / athletic footwear
nobullproject.com8.0%24204146
Athletic apparel brands,
Sneaker brands / athletic footwear
woolandprince.com4.0%35262856
Sneaker brands / athletic footwear
nothingnew.com4.0%304100
Sneaker brands / athletic footwear
thefryecompany.com4.0%115272
Sneaker brands / athletic footwear
saysh.com4.0%1421964
Sneaker brands / athletic footwear
akselaris.com4.0%
Sneaker brands / athletic footwear
travelerscompanyusa.com4.0%197818
Sneaker brands / athletic footwear
camper.com4.0%751112
Sneaker brands / athletic footwear
nisolo.com4.0%26589100
Jewelry, luggage & leather goods retail,
Sneaker brands / athletic footwear
Top search engine domains — Travel Minimalist

Domains in Google search results for Travel Minimalist queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Travel Minimalist

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1etsy.com
81.0000
232K3.2M42.000043.2%
2nike.com
73.0000
42.2K904.5K42.000081.0%
3jd.com
76.0000
35K482.3K39.000075.3%
4rei.com
66.0000
18K395.3K36.000031.7%
5nordstrom.com
66.0000
15.9K314.6K35.000074.2%
6asos.com
67.0000
15.7K298.4K37.000067.2%
7adidas.com
67.0000
14.6K326.6K37.000075.3%
8puma.com
65.0000
10.4K239.1K37.000082.4%
9zappos.com
66.0000
10K234.5K29.000050.0%
10lululemon.com
64.0000
8K192.9K29.000080.2%
11asics.com
62.0000
7.4K156.9K27.000086.5%
12kohls.com
62.0000
7.1K165.5K35.000073.3%
13underarmour.com
62.0000
5.2K132K27.000087.4%
14thenorthface.com
62.0000
4.8K122K27.000040.1%
15jcpenney.com
59.0000
4.5K107.9K34.000067.4%
16salomon.com
58.0000
4.3K90.7K34.000084.1%
17stockx.com
60.0000
4K82.4K35.000093.5%
18newbalance.com
59.0000
3.9K91.8K34.000088.9%
19ssense.com
60.0000
3.8K87.2K27.000069.7%
20reebok.com
58.0000
3.3K84.4K26.000077.1%
21crocs.com
60.0000
3.1K87K35.000028.0%
22dsw.com
60.0000
3K59.5K28.000091.8%
23allbirds.com
62.0000
2.8K87.2K26.000078.3%
24arcteryx.com
56.0000
2.8K69.1K27.000063.7%
25brooksrunning.com
59.0000
2.7K62.7K25.000091.5%