Sneaker brands / athletic footwear
SE Outbound Links ρ=0.437A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Sneaker brands / athletic footwear industry covers 171 domains in this dataset. The most LLM-recommended vendors include newbalance.com and adidas.com and nike.com.
Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.437, n=128 (vs. ρ=0.230 across all industries)). Backlink Count follows as second-strongest (ρ=0.436).
newbalance.com, hoka.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, etsy.com, jd.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
12 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.437), Backlink Count (ρ=0.436), BL Authority (ρ=0.436), BL Authority (Exp) (ρ=0.435), PageRank (ρ=0.413), HC (ρ=0.371), Search Engine Appearances (ρ=0.355), Common Crawl (ρ=0.336), Best Search Engine Rank (ρ=0.310), Reddit Posts (ρ=0.267), Wikidata (ρ=0.253), Reddit Comments (ρ=0.210).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 171 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| SE Outbound Links | +0.437 | 19.1% | 128 | Dominant |
| Backlink Count | +0.436 | 19% | 156 | Dominant |
| BL Authority | +0.436 | 19% | 156 | Dominant |
| BL Authority (Exp) | +0.435 | 18.9% | 156 | Dominant |
| PageRank | +0.413 | 17.1% | 156 | Dominant |
| HC | +0.371 | 13.8% | 156 | Dominant |
| Search Engine Appearances | +0.355 | 12.6% | 104 | Dominant |
| Common Crawl | +0.336 | 11.3% | 129 | Dominant |
| Best Search Engine Rank | +0.310 | 9.6% | 104 | Dominant |
| Reddit Posts | +0.267 | 7.1% | 89 | Strong |
| Wikidata | +0.253 | 6.4% | 22 | Strong |
| Reddit Comments | +0.210 | 4.4% | 101 | Strong |
| Wikipedia Citations | +0.173 | 3% | 70 | Confirmed |
| Homepage Keywords | +0.132 | 1.7% | 140 | Confirmed |
| Avg Search Engine Rank | -0.083 | 0.7% | 104 | Emerging |
How often AI models recommended each domain when answering Sneaker brands / athletic footwear queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| newbalance.com | 73.1% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| adidas.com | 57.5% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| nike.com | 56.7% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| hoka.com | 52.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| brooksrunning.com | 45.5% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| asics.com | 44.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| on.com | 33.5% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| saucony.com | 30.9% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| skechers.com | 26.2% | 37 | 5 | 2.7K | 56 | 62.6K | 3.5K | 344 | 1 | 49 | — | — | 128 | Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| puma.com | 24.4% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| allbirds.com | 18.5% | 35 | 1 | 2.8K | 62 | 87.2K | 8.5K | 228 | 7 | 2 | 36 | 36 | 316 | Athletic apparel brands, Sneaker brands / athletic footwear |
| altrarunning.com | 17.8% | 27 | 6 | 774 | 48 | 17.6K | 1.5K | 109 | 9 | 636 | 24 | — | 139 | Sneaker brands / athletic footwear |
| salomon.com | 17.1% | 9 | 22 | 4.3K | 58 | 90.7K | 2K | 88 | 2 | 35 | 17 | — | 21 | Athletic apparel brands, Sneaker brands / athletic footwear |
| goat.com | 16.7% | 16 | 5 | 2.2K | 54 | 38.6K | 424 | 74 | 19 | 47 | — | — | — | Sneaker brands / athletic footwear |
| reebok.com | 16.4% | 27 | 14 | 3.3K | 58 | 84.4K | 2.6K | 159 | 17 | 9 | 99 | 37 | 152 | Athletic apparel brands, Sneaker brands / athletic footwear |
| stockx.com | 16.4% | 19 | 5 | 4K | 60 | 82.4K | 2K | 2.6K | 219 | 249 | 96 | 13 | 4 | Sneaker brands / athletic footwear |
| orthofeet.com | 15.3% | 39 | 3 | 284 | 43 | 6.4K | 3.5K | 46 | 27 | 250 | — | — | 308 | Sneaker brands / athletic footwear |
| vionicshoes.com | 12.4% | 46 | 3 | 592 | 66 | 14K | 1.6K | 26 | — | — | — | — | 78 | Sneaker brands / athletic footwear |
| footlocker.com | 11.6% | 57 | 1 | 2.3K | 60 | 53.4K | 1.3K | 116 | 6 | 32 | 11 | — | 40 | Sneaker brands / athletic footwear |
| underarmour.com | 10.9% | 70 | 3 | 5.2K | 62 | 132K | 5K | 196 | 9 | 84 | 35 | — | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| topoathletic.com | 10.2% | 24 | 2 | 284 | 40 | 7.1K | 712 | 26 | 3 | — | — | — | 52 | Sneaker brands / athletic footwear |
| vessi.com | 10.2% | 4 | 41 | 430 | 48 | 11.7K | 532 | 184 | 24 | 1 | 3 | — | 80 | Sneaker brands / athletic footwear |
| ecco.com | 9.8% | 18 | 12 | 1.9K | 52 | 42.8K | — | 46 | 1 | — | 47 | 4 | 48 | Sneaker brands / athletic footwear |
| nobullproject.com | 9.5% | 5 | 49 | 383 | 52 | 10.9K | 597 | 24 | 20 | 4 | — | — | 146 | Athletic apparel brands, Sneaker brands / athletic footwear |
| cariuma.com | 9.5% | — | — | 513 | 45 | 14.3K | 1.2K | 127 | — | — | — | — | 20 | Sneaker brands / athletic footwear |
Domains appearing most frequently in Google search results for Sneaker brands / athletic footwear queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| nike.com | 100.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| adidas.com | 100.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| asics.com | 100.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| brooksrunning.com | 100.0% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 100.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| puma.com | 100.0% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| on.com | 100.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| saucony.com | 88.0% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| reebok.com | 48.0% | 27 | 14 | 3.3K | 58 | 84.4K | 2.6K | 159 | 17 | 9 | 99 | 37 | 152 | Athletic apparel brands, Sneaker brands / athletic footwear |
| footlocker.com | 32.0% | 57 | 1 | 2.3K | 60 | 53.4K | 1.3K | 116 | 6 | 32 | 11 | — | 40 | Sneaker brands / athletic footwear |
| underarmour.com | 16.0% | 70 | 3 | 5.2K | 62 | 132K | 5K | 196 | 9 | 84 | 35 | — | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| finishline.com | 12.0% | 28 | 2 | 1.1K | 53 | 25.3K | 386 | 110 | 2 | 2 | 17 | — | 16 | Sneaker brands / athletic footwear |
| stockx.com | 4.0% | 19 | 5 | 4K | 60 | 82.4K | 2K | 2.6K | 219 | 249 | 96 | 13 | 4 | Sneaker brands / athletic footwear |
Domains in Google search results for neutral queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I pay attention to colorways, collabs, drops, resale buzz, and how a pair fits into my overall wardrobe.
I want brands that feel culturally relevant, design-forward, and worth talking about, whether I am wearing them casually, posting them online, or adding them to a growing rotation.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.602 | 36.2% | 30 | Dominant |
| Wikidata | +0.570 | 32.4% | 9 | Dominant |
| PageRank | +0.547 | 29.9% | 30 | Dominant |
| Reddit Posts | +0.526 | 27.7% | 20 | Dominant |
| Common Crawl | +0.512 | 26.3% | 24 | Dominant |
| HC | +0.499 | 24.9% | 30 | Dominant |
| Best Search Engine RankLower rank = better | +0.466 | 21.8% | 17 | Dominant |
| Reddit Comments | +0.458 | 21% | 20 | Dominant |
| Search Engine Appearances | +0.396 | 15.7% | 17 | Dominant |
| Homepage Keywords | -0.185 | 3.4% | 23 | Confirmed |
| Avg Search Engine RankLower rank = better | -0.098 | 1% | 17 | Emerging |
How often AI recommended each domain when answering Style-First Sneakerhead queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| adidas.com | 92.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| newbalance.com | 92.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| nike.com | 88.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| asics.com | 88.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| salomon.com | 88.0% | 9 | 22 | 4.3K | 58 | 90.7K | 2K | 88 | 2 | 35 | 17 | — | 21 | Athletic apparel brands, Sneaker brands / athletic footwear |
| kith.com | 88.0% | 10 | 3 | 1.3K | 55 | 33.9K | 466 | 419 | 24 | 56 | 13 | — | 68 | Sneaker brands / athletic footwear |
| goat.com | 84.0% | 16 | 5 | 2.2K | 54 | 38.6K | 424 | 74 | 19 | 47 | — | — | — | Sneaker brands / athletic footwear |
| stockx.com | 76.0% | 19 | 5 | 4K | 60 | 82.4K | 2K | 2.6K | 219 | 249 | 96 | 13 | 4 | Sneaker brands / athletic footwear |
| sneakersnstuff.com | 68.0% | 12 | 1 | 744 | 41 | 15K | 336 | 39 | 1 | 1 | — | — | 56 | Sneaker brands / athletic footwear |
| endclothing.com | 56.0% | 8 | 4 | 1.6K | 53 | 33.4K | 1K | 75 | 6 | 33 | — | — | 8 | Sneaker brands / athletic footwear |
| hbx.com | 28.0% | 4 | 64 | 499 | 53 | 12.2K | 160 | 382 | 7 | 15 | 37 | — | — | Sneaker brands / athletic footwear |
| bstn.com | 28.0% | — | — | 388 | 39 | 7.3K | 66 | — | 4 | 4 | — | — | 12 | Sneaker brands / athletic footwear |
| hoka.com | 20.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| feature.com | 12.0% | 10 | 4 | 284 | 43 | 6.5K | 263 | 725 | 8 | 18 | 16 | — | 127 | Sneaker brands / athletic footwear |
| sns.com | 12.0% | — | — | 15 | 36 | 338 | 3.3K | 4 | — | — | — | — | 196 | Sneaker brands / athletic footwear |
| bodega.com | 12.0% | — | — | 9 | 6 | 145 | — | — | — | — | — | — | 64 | Sneaker brands / athletic footwear |
| puma.com | 8.0% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| concepts.com | 8.0% | — | — | 7 | 37 | 334 | — | — | — | — | 9 | — | — | Sneaker brands / athletic footwear |
| atmosusa.com | 8.0% | — | — | 26 | 16 | 929 | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| snkrs.com | 4.0% | — | — | 65 | 19 | 1.7K | — | — | 1 | — | — | — | 3 | Sneaker brands / athletic footwear |
| saucony.com | 4.0% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| joefreshgoods.com | 4.0% | — | — | 44 | 18 | 1.1K | — | 12 | 3 | — | — | — | 4 | Sneaker brands / athletic footwear |
| jordan.com | 4.0% | — | — | 304 | 42 | 6.9K | — | 6 | — | — | 5 | — | — | Sneaker brands / athletic footwear |
| slamjam.com | 4.0% | 2 | 20 | 417 | 43 | 8.1K | 128 | 130 | — | 12 | — | — | 84 | Sneaker brands / athletic footwear |
| on.com | 4.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
Domains in Google search results for Style-First Sneakerhead queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I look for practical, comfortable sneakers for school, weekend activities, walking, and general daily wear.
I want dependable brands, frequent promotions, easy returns, and straightforward sizing because I do not have time to overthink every purchase.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Common Crawl | -0.199 | 4% | 85 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.130 | 1.7% | 77 | Confirmed |
| Backlink Count | +0.123 | 1.5% | 107 | Confirmed |
| PageRank | +0.120 | 1.4% | 107 | Confirmed |
| HC | +0.119 | 1.4% | 107 | Confirmed |
| Wikidata | -0.117 | 1.4% | 18 | Confirmed |
| Search Engine Appearances | -0.098 | 1% | 77 | Emerging |
| Reddit Posts | -0.079 | 0.6% | 62 | Emerging |
| Best Search Engine RankLower rank = better | -0.077 | 0.6% | 77 | Emerging |
| Homepage Keywords | +0.055 | 0.3% | 101 | Emerging |
| Reddit Comments | -0.018 | 0% | 68 | Baseline |
How often AI recommended each domain when answering Budget Family Shopper queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| dsw.com | 100.0% | 41 | 10 | 3K | 60 | 59.5K | 1.3K | 159 | 13 | 37 | — | — | 9 | Sneaker brands / athletic footwear |
| famousfootwear.com | 100.0% | 50 | 2 | 1K | 48 | 21.5K | 1.3K | 81 | — | 1 | 26 | — | 102 | Sneaker brands / athletic footwear |
| skechers.com | 100.0% | 37 | 5 | 2.7K | 56 | 62.6K | 3.5K | 344 | 1 | 49 | — | — | 128 | Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| shoecarnival.com | 96.0% | 45 | 1 | 484 | 45 | 12.4K | 566 | 28 | 3 | — | — | — | 9 | Sneaker brands / athletic footwear |
| nike.com | 96.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| adidas.com | 96.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| kohls.com | 88.0% | 184 | 3 | 7.1K | 62 | 165.5K | 5.3K | 8.2K | 301 | 166 | 12 | — | 40 | Athletic apparel brands, Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| rackroomshoes.com | 84.0% | 14 | 2 | 482 | 47 | 12.2K | 185 | 32 | 2 | 2 | 4 | — | — | Sneaker brands / athletic footwear |
| newbalance.com | 56.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| jcpenney.com | 44.0% | 155 | 4 | 4.5K | 59 | 107.9K | 2.7K | 1.6K | 31 | 209 | 44 | 44 | 87 | Athletic apparel brands, Beauty & cosmetics retail, Clothing & apparel retail, Hair-salon & barber chains, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| finishline.com | 32.0% | 28 | 2 | 1.1K | 53 | 25.3K | 386 | 110 | 2 | 2 | 17 | — | 16 | Sneaker brands / athletic footwear |
| academy.com | 28.0% | 103 | 4 | 2.2K | 59 | 50.2K | 1.7K | 478 | 18 | 117 | 76 | — | 164 | Athletic apparel brands, Home exercise equipment, Sneaker brands / athletic footwear |
| journeys.com | 24.0% | 16 | 8 | 828 | 51 | 19.9K | 499 | 128 | 3 | 6 | 17 | — | 88 | Sneaker brands / athletic footwear |
| jdsports.com | 16.0% | 23 | 2 | 556 | 46 | 13.3K | 405 | 79 | — | 6 | — | — | 6 | Sneaker brands / athletic footwear |
| pm.com | 16.0% | — | — | 10 | 14 | 303 | — | — | — | — | 15 | — | — | Sneaker brands / athletic footwear |
| kohlsshoes.com | 8.0% | — | — | 1 | 0 | 7 | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| zappos.com | 8.0% | 49 | 2 | 10K | 66 | 234.5K | 9.4K | 1.8K | 55 | 148 | 714 | 17 | 12 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| joesnewbalanceoutlet.com | 4.0% | 5 | 31 | 239 | 41 | 5.2K | 22 | 39 | 18 | 14 | — | — | 17 | Sneaker brands / athletic footwear |
| crocs.com | 4.0% | 16 | 9 | 3.1K | 60 | 87K | 595 | 391 | 21 | 159 | 35 | 35 | — | Clothing & apparel retail, Sneaker brands / athletic footwear |
Domains in Google search results for Budget Family Shopper queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I care about cushioning, stability, weight, responsiveness, breathability, and how a shoe performs over different distances and surfaces.
I want brands that take running seriously and provide enough detail for me to compare models based on gait, mileage, pace, and intended use, whether I am doing easy runs, speed work, race prep, or recovery days.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Homepage Keywords | +0.380 | 14.4% | 41 | Dominant |
| Avg Search Engine RankLower rank = better | -0.250 | 6.3% | 36 | Strong |
| Reddit Comments | +0.189 | 3.6% | 35 | Confirmed |
| Reddit Posts | -0.144 | 2.1% | 35 | Confirmed |
| PageRank | +0.113 | 1.3% | 44 | Confirmed |
| Common Crawl | -0.093 | 0.9% | 39 | Emerging |
| Backlink Count | +0.075 | 0.6% | 44 | Emerging |
| Best Search Engine RankLower rank = better | -0.070 | 0.5% | 36 | Emerging |
| Wikidata | -0.048 | 0.2% | 8 | Baseline |
| HC | +0.040 | 0.2% | 44 | Baseline |
| Search Engine Appearances | -0.014 | 0% | 36 | Baseline |
How often AI recommended each domain when answering Performance Runner queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| runningwarehouse.com | 100.0% | 45 | 1 | 656 | 46 | 12.9K | 3.5K | 13 | 29 | 10 | — | — | 98 | Nutrition & supplement retailers, Sneaker brands / athletic footwear |
| fleetfeet.com | 100.0% | 87 | 3 | 1.8K | 57 | 39.6K | 6.1K | 59 | 8 | 8 | — | — | 156 | Nutrition & supplement retailers, Sneaker brands / athletic footwear |
| brooksrunning.com | 100.0% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| asics.com | 100.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| saucony.com | 100.0% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 96.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| roadtrailrun.com | 80.0% | 10 | 16 | 139 | 32 | 3.5K | 326 | 16 | 1 | — | — | — | 100 | Sneaker brands / athletic footwear |
| nike.com | 48.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| doctors-of-running.com | 40.0% | — | — | — | — | — | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| believeintherun.com | 28.0% | 54 | 1 | 310 | 39 | 6.5K | 1.1K | 70 | 56 | 12 | 26 | — | 65 | Sneaker brands / athletic footwear |
| holabirdsports.com | 16.0% | 3 | 9 | 343 | 48 | 5.5K | 320 | 48 | 1 | 13 | — | — | 152 | Sneaker brands / athletic footwear |
| roadrunnersports.com | 16.0% | 45 | 4 | 927 | 49 | 21.2K | 1.2K | 22 | 8 | 10 | — | — | 36 | Nutrition & supplement retailers, Sneaker brands / athletic footwear |
| altrarunning.com | 12.0% | 27 | 6 | 774 | 48 | 17.6K | 1.5K | 109 | 9 | 636 | 24 | — | 139 | Sneaker brands / athletic footwear |
| on.com | 12.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| doctorsofrunning.com | 8.0% | 24 | 4 | 101 | 29 | 2.5K | 522 | — | 7 | — | — | — | 40 | Sneaker brands / athletic footwear |
| topoathletic.com | 8.0% | 24 | 2 | 284 | 40 | 7.1K | 712 | 26 | 3 | — | — | — | 52 | Sneaker brands / athletic footwear |
| nordarun.com | 8.0% | 4 | 71 | 150 | 34 | 4.3K | 410 | 48 | 12 | 147 | — | — | 52 | Sneaker brands / athletic footwear |
| brooklynrunningco.com | 4.0% | 1 | 29 | 33 | 22 | 991 | 81 | 2 | — | 1 | — | — | 48 | Sneaker brands / athletic footwear |
| puma.com | 4.0% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| runningshoesguru.com | 4.0% | 8 | 13 | 412 | 45 | 8.4K | 329 | — | 1 | 2 | — | — | 56 | Sneaker brands / athletic footwear |
| runninglabstore.com | 4.0% | 6 | 23 | 25 | 25 | 740 | 257 | 9 | — | 3 | — | — | 40 | Sneaker brands / athletic footwear |
| adidas.com | 4.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| runrepeat.com | 4.0% | 119 | 1 | 2.3K | 55 | 55.9K | 2.5K | 1K | 901 | 195 | 138 | — | 36 | Sneaker brands / athletic footwear |
| solereview.com | 4.0% | 55 | 1 | 202 | 33 | 4.2K | 554 | — | 4 | — | — | — | 20 | Sneaker brands / athletic footwear |
Domains in Google search results for Performance Runner queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am not looking for elite sports specialization as much as a strong all-around shoe that feels athletic, looks sharp, and works across different parts of my day.
I want comfort, support, traction, and a clean look that pairs well with activewear and casual outfits.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.743 | 55.2% | 15 | Dominant |
| Reddit Comments | +0.716 | 51.2% | 14 | Dominant |
| PageRank | +0.676 | 45.6% | 15 | Dominant |
| Reddit Posts | +0.632 | 40% | 15 | Dominant |
| HC | +0.595 | 35.4% | 15 | Dominant |
| Search Engine Appearances | +0.491 | 24.1% | 10 | Dominant |
| Common Crawl | +0.486 | 23.6% | 15 | Dominant |
| Wikidata | +0.393 | 15.4% | 7 | Dominant |
| Best Search Engine RankLower rank = better | +0.387 | 14.9% | 10 | Dominant |
| Homepage Keywords | -0.194 | 3.8% | 14 | Confirmed |
| Avg Search Engine RankLower rank = better | -0.006 | 0% | 10 | Baseline |
How often AI recommended each domain when answering Gym Lifestyle Regular queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| nike.com | 100.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| adidas.com | 100.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| underarmour.com | 100.0% | 70 | 3 | 5.2K | 62 | 132K | 5K | 196 | 9 | 84 | 35 | — | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| reebok.com | 100.0% | 27 | 14 | 3.3K | 58 | 84.4K | 2.6K | 159 | 17 | 9 | 99 | 37 | 152 | Athletic apparel brands, Sneaker brands / athletic footwear |
| on.com | 100.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| nobullproject.com | 96.0% | 5 | 49 | 383 | 52 | 10.9K | 597 | 24 | 20 | 4 | — | — | 146 | Athletic apparel brands, Sneaker brands / athletic footwear |
| puma.com | 96.0% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| lululemon.com | 92.0% | 145 | 1 | 8K | 64 | 192.9K | 196 | 280 | 77 | 88 | 5 | — | 26 | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| aloyoga.com | 76.0% | 29 | 11 | 1.9K | 58 | 47.4K | 3.3K | 321 | 1 | 194 | 15 | — | 100 | Athletic apparel brands, Clothing & apparel retail, Sneaker brands / athletic footwear |
| hoka.com | 24.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| athleta.com | 4.0% | — | — | 402 | 47 | 10.6K | 75 | 182 | 6 | 5 | — | — | 3 | Athletic apparel brands, Clothing & apparel retail, Sneaker brands / athletic footwear |
| alo.com | 4.0% | — | — | 20 | 10 | 401 | — | 6 | — | 2 | — | — | 100 | Athletic apparel brands, Clothing & apparel retail, Sneaker brands / athletic footwear |
| alohas.com | 4.0% | — | — | 182 | 48 | 5.3K | 345 | 72 | 10 | 1 | — | — | 72 | Sneaker brands / athletic footwear |
| gymshark.com | 4.0% | 140 | 1 | 2.5K | 60 | 67.8K | 4.6K | 304 | 5 | 21 | 18 | 18 | 54 | Athletic apparel brands, Clothing & apparel retail, Sneaker brands / athletic footwear |
Domains in Google search results for Gym Lifestyle Regular queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I might be walking for exercise, traveling, commuting, standing for work, or just trying to reduce foot fatigue in everyday life.
I am less interested in trends and more focused on cushioning, arch support, fit, lightweight construction, and whether the shoe actually feels good after hours of wear.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.635 | 40.4% | 20 | Dominant |
| PageRank | +0.606 | 36.8% | 20 | Dominant |
| Search Engine Appearances | +0.574 | 33% | 15 | Dominant |
| HC | +0.570 | 32.5% | 20 | Dominant |
| Common Crawl | +0.436 | 19% | 18 | Dominant |
| Reddit Comments | +0.380 | 14.5% | 15 | Dominant |
| Wikidata | -0.316 | 10% | 5 | Dominant |
| Homepage Keywords | +0.268 | 7.2% | 20 | Strong |
| Avg Search Engine RankLower rank = better | +0.265 | 7% | 15 | Strong |
| Best Search Engine RankLower rank = better | -0.074 | 0.5% | 15 | Emerging |
| Reddit Posts | +0.074 | 0.5% | 12 | Emerging |
How often AI recommended each domain when answering Comfort Walking Seeker queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| brooksrunning.com | 100.0% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 100.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| asics.com | 100.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| skechers.com | 100.0% | 37 | 5 | 2.7K | 56 | 62.6K | 3.5K | 344 | 1 | 49 | — | — | 128 | Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| orthofeet.com | 100.0% | 39 | 3 | 284 | 43 | 6.4K | 3.5K | 46 | 27 | 250 | — | — | 308 | Sneaker brands / athletic footwear |
| vionicshoes.com | 96.0% | 46 | 3 | 592 | 66 | 14K | 1.6K | 26 | — | — | — | — | 78 | Sneaker brands / athletic footwear |
| saucony.com | 92.0% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| altrarunning.com | 84.0% | 27 | 6 | 774 | 48 | 17.6K | 1.5K | 109 | 9 | 636 | 24 | — | 139 | Sneaker brands / athletic footwear |
| zappos.com | 56.0% | 49 | 2 | 10K | 66 | 234.5K | 9.4K | 1.8K | 55 | 148 | 714 | 17 | 12 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| on.com | 16.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| dansko.com | 12.0% | 6 | 37 | 403 | 39 | 9.5K | 606 | 78 | 68 | 61 | 10 | — | 76 | Sneaker brands / athletic footwear |
| fitflop.com | 8.0% | — | — | 423 | 42 | 9.7K | 230 | 85 | — | — | 46 | — | 72 | Sneaker brands / athletic footwear |
| oofos.com | 8.0% | 2 | 81 | 459 | 47 | 10.8K | 266 | 58 | — | — | — | — | 32 | Sneaker brands / athletic footwear |
| walkingcompany.com | 8.0% | — | — | 1 | 2 | 40 | — | — | — | — | — | — | 124 | Sneaker brands / athletic footwear |
| topoathletic.com | 4.0% | 24 | 2 | 284 | 40 | 7.1K | 712 | 26 | 3 | — | — | — | 52 | Sneaker brands / athletic footwear |
| alegriashoes.com | 4.0% | — | — | 75 | 27 | 1.8K | 151 | 23 | 15 | — | — | — | 84 | Sneaker brands / athletic footwear |
| allbirds.com | 4.0% | 35 | 1 | 2.8K | 62 | 87.2K | 8.5K | 228 | 7 | 2 | 36 | 36 | 316 | Athletic apparel brands, Sneaker brands / athletic footwear |
| fitville.com | 4.0% | — | — | 8 | 6 | 212 | — | — | 3 | — | — | — | 2 | Sneaker brands / athletic footwear |
| walkingco.com | 4.0% | — | — | 1 | 1 | 55 | — | 4 | — | — | — | — | 62 | Sneaker brands / athletic footwear |
Domains in Google search results for Comfort Walking Seeker queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Whether I am trail running, hiking fast, exploring local paths, or mixing fitness with outdoor adventure, I want shoes that offer grip, protection, stability, and durability without feeling heavy or clunky.
I care about outsole traction, water resistance or drainage, toe protection, secure lockdown, and how a shoe performs on different surfaces and inclines.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Homepage Keywords | +0.274 | 7.5% | 19 | Strong |
| Reddit Comments | -0.260 | 6.7% | 15 | Strong |
| HC | -0.179 | 3.2% | 21 | Confirmed |
| Best Search Engine RankLower rank = better | -0.161 | 2.6% | 17 | Confirmed |
| PageRank | -0.123 | 1.5% | 21 | Confirmed |
| Backlink Count | -0.122 | 1.5% | 21 | Confirmed |
| Common Crawl | -0.112 | 1.2% | 18 | Confirmed |
| Search Engine Appearances | -0.101 | 1% | 17 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.063 | 0.4% | 17 | Emerging |
| Reddit Posts | -0.059 | 0.4% | 13 | Emerging |
How often AI recommended each domain when answering Outdoor Trail Athlete queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| salomon.com | 100.0% | 9 | 22 | 4.3K | 58 | 90.7K | 2K | 88 | 2 | 35 | 17 | — | 21 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 100.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| altrarunning.com | 100.0% | 27 | 6 | 774 | 48 | 17.6K | 1.5K | 109 | 9 | 636 | 24 | — | 139 | Sneaker brands / athletic footwear |
| brooksrunning.com | 100.0% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| topoathletic.com | 100.0% | 24 | 2 | 284 | 40 | 7.1K | 712 | 26 | 3 | — | — | — | 52 | Sneaker brands / athletic footwear |
| inov8.com | 100.0% | 8 | 7 | 130 | 35 | 3.3K | 604 | — | — | — | — | — | 88 | Sneaker brands / athletic footwear |
| merrell.com | 100.0% | 21 | 3 | 1.9K | 53 | 43.8K | 1.4K | 45 | 4 | 15 | 16 | — | 104 | Sneaker brands / athletic footwear |
| sportiva.com | 72.0% | — | — | 375 | 38 | 8.7K | 36 | 5 | — | — | 3 | — | 44 | Sneaker brands / athletic footwear |
| saucony.com | 56.0% | 31 | 7 | 1.6K | 53 | 37.6K | 2.4K | 77 | 9 | 4 | 16 | — | 164 | Sneaker brands / athletic footwear |
| thenorthface.com | 40.0% | 38 | 12 | 4.8K | 62 | 122K | 2.8K | 232 | 1 | 899 | 34 | — | 44 | Athletic apparel brands, Sneaker brands / athletic footwear |
| nnormal.com | 32.0% | 2 | 26 | 274 | 44 | 6.6K | 383 | — | — | 3 | — | — | 20 | Sneaker brands / athletic footwear |
| lasportiva.com | 24.0% | 2 | 33 | 1.1K | 49 | 21.3K | 328 | 24 | — | — | 10 | — | 42 | Sneaker brands / athletic footwear |
| norda.com | 20.0% | — | — | 180 | 35 | 3.4K | — | 53 | — | — | 5 | 5 | 4 | Sneaker brands / athletic footwear |
| arcteryx.com | 16.0% | 16 | 21 | 2.8K | 56 | 69.1K | 1.6K | 667 | 868 | 574 | 41 | — | 8 | Athletic apparel brands, Sneaker brands / athletic footwear |
| dynafit.com | 12.0% | 2 | 19 | 784 | 49 | 18.1K | 128 | 1 | 1 | — | 3 | — | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| adidas.com | 8.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| la-sportiva.com | 4.0% | — | — | 2 | 2 | 27 | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| northface.com | 4.0% | — | — | 48 | 21 | 1.1K | — | 21 | 1 | — | — | — | 44 | Sneaker brands / athletic footwear |
| nike.com | 4.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| scarpa.com | 4.0% | 3 | 10 | 814 | 50 | 17.8K | 35 | 11 | 12 | 4 | 22 | 7 | 84 | Sneaker brands / athletic footwear |
| rei.com | 4.0% | 176 | 1 | 18K | 66 | 395.3K | 12.4K | 1.2K | 170 | 141 | 61 | — | 212 | Athletic apparel brands, Nutrition & supplement retailers, Sneaker brands / athletic footwear |
Domains in Google search results for Outdoor Trail Athlete queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
When I shop, I pay attention to materials, manufacturing practices, durability, packaging, and whether a brand seems genuinely committed to sustainability rather than just using green language in ads.
I like modern, wearable sneakers that fit into daily life, but I want to feel good about where they came from and how they were made.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | -0.184 | 3.4% | 37 | Confirmed |
| Wikidata | +0.149 | 2.2% | 13 | Confirmed |
| Best Search Engine RankLower rank = better | -0.099 | 1% | 37 | Emerging |
| Homepage Keywords | +0.087 | 0.8% | 58 | Emerging |
| Reddit Comments | -0.045 | 0.2% | 37 | Baseline |
| Reddit Posts | -0.040 | 0.2% | 30 | Baseline |
| Avg Search Engine RankLower rank = better | +0.027 | 0.1% | 37 | Baseline |
| Common Crawl | +0.022 | 0% | 55 | Baseline |
| HC | -0.021 | 0% | 65 | Baseline |
| PageRank | +0.015 | 0% | 65 | Baseline |
| Backlink Count | -0.006 | 0% | 65 | Baseline |
How often AI recommended each domain when answering Eco Conscious Buyer queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| allbirds.com | 100.0% | 35 | 1 | 2.8K | 62 | 87.2K | 8.5K | 228 | 7 | 2 | 36 | 36 | 316 | Athletic apparel brands, Sneaker brands / athletic footwear |
| veja-store.com | 100.0% | 11 | 1 | 1.7K | 52 | 42K | 4.3K | 9 | — | 1 | — | — | 21 | Sneaker brands / athletic footwear |
| cariuma.com | 96.0% | — | — | 513 | 45 | 14.3K | 1.2K | 127 | — | — | — | — | 20 | Sneaker brands / athletic footwear |
| thousandfell.com | 92.0% | 3 | 5 | 143 | 36 | 4.6K | 784 | 11 | — | — | — | — | 84 | Sneaker brands / athletic footwear |
| saola.com | 84.0% | 11 | 3 | 29 | 27 | 858 | 152 | 6 | — | — | — | — | 56 | Sneaker brands / athletic footwear |
| nothingnew.com | 80.0% | 3 | 2 | 76 | 36 | 2.4K | 489 | 30 | 4 | — | — | — | 100 | Sneaker brands / athletic footwear |
| novesta.sk | 36.0% | — | — | 44 | 23 | 1.1K | — | — | 2 | — | — | — | — | Sneaker brands / athletic footwear |
| hyloathletics.com | 36.0% | — | — | 102 | 35 | 3.1K | 551 | 59 | — | — | — | — | 32 | Sneaker brands / athletic footwear |
| wills-vegan-shoes.com | 36.0% | — | — | 169 | 33 | 4.2K | 283 | 45 | 16 | — | — | — | 220 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| etiko.com.au | 28.0% | — | — | 124 | 38 | 3.2K | 904 | 85 | 8 | — | — | — | 80 | Sneaker brands / athletic footwear |
| on.com | 28.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| genesisfootwear.com | 24.0% | — | — | 27 | 17 | 575 | — | — | 1 | — | — | — | 4 | Sneaker brands / athletic footwear |
| sayebrand.com | 16.0% | 5 | 2 | 154 | 30 | 3.9K | 327 | — | — | — | — | — | 68 | Sneaker brands / athletic footwear |
| po-zu.com | 16.0% | — | — | 148 | 34 | 4.8K | 178 | 45 | — | — | — | — | — | Sneaker brands / athletic footwear |
| etsy.com | 16.0% | 306 | 1 | 232K | 81 | 3.2M | 21.3K | 6.5K | 368 | 6.1K | 256 | 60 | 76 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| baabuk.com | 16.0% | — | — | 112 | 33 | 3K | 244 | 230 | — | — | — | — | 116 | Sneaker brands / athletic footwear |
| adidas.com | 16.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| nnormal.com | 12.0% | 2 | 26 | 274 | 44 | 6.6K | 383 | — | — | 3 | — | — | 20 | Sneaker brands / athletic footwear |
| kicks.com | 12.0% | — | — | 1 | 0 | 7 | — | 2 | — | — | 2 | — | 41 | Sneaker brands / athletic footwear |
| wildling.shoes | 8.0% | 2 | 57 | 410 | 44 | 10.1K | 251 | 49 | 2 | 5 | — | — | 24 | Sneaker brands / athletic footwear |
| ekoala.eu | 8.0% | — | — | 12 | 13 | 251 | — | — | — | — | — | — | 8 | Sneaker brands / athletic footwear |
| ecco.com | 8.0% | 18 | 12 | 1.9K | 52 | 42.8K | — | 46 | 1 | — | 47 | 4 | 48 | Sneaker brands / athletic footwear |
| nisolo.com | 8.0% | 8 | 8 | 425 | 47 | 11.8K | 1.2K | 265 | 8 | 9 | — | — | 100 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| pangaia.com | 8.0% | 23 | 11 | 464 | 51 | 13.4K | 1.1K | 284 | 14 | 2 | 18 | — | 72 | Athletic apparel brands, Hotels & resorts, Sneaker brands / athletic footwear |
| wolfandshepherd.com | 4.0% | 3 | 6 | 82 | 37 | 2.4K | 188 | 41 | 2 | 15 | 6 | — | 60 | Sneaker brands / athletic footwear |
Domains in Google search results for Eco Conscious Buyer queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Depending on the job, I may need all-black styling, slip resistance, easy cleaning, or a polished enough look to pass as work-appropriate while still feeling athletic and comfortable.
I care about cushioning, support, durability, and whether the shoes stay comfortable from the start of a shift to the end.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.427 | 18.2% | 27 | Dominant |
| Search Engine Appearances | +0.350 | 12.3% | 27 | Dominant |
| Common Crawl | +0.317 | 10.1% | 28 | Dominant |
| Wikidata | +0.301 | 9.1% | 8 | Dominant |
| HC | +0.245 | 6% | 29 | Strong |
| Backlink Count | +0.245 | 6% | 29 | Strong |
| Homepage Keywords | +0.239 | 5.7% | 26 | Strong |
| PageRank | +0.218 | 4.7% | 29 | Strong |
| Best Search Engine RankLower rank = better | +0.143 | 2% | 27 | Confirmed |
| Reddit Posts | +0.084 | 0.7% | 20 | Emerging |
| Avg Search Engine RankLower rank = better | +0.026 | 0.1% | 27 | Baseline |
How often AI recommended each domain when answering Workwear Practical Buyer queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 100.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| brooksrunning.com | 100.0% | 92 | 4 | 2.7K | 59 | 62.7K | 8K | 122 | 26 | 294 | 19 | — | 128 | Athletic apparel brands, Sneaker brands / athletic footwear |
| skechers.com | 88.0% | 37 | 5 | 2.7K | 56 | 62.6K | 3.5K | 344 | 1 | 49 | — | — | 128 | Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| nike.com | 72.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| dansko.com | 68.0% | 6 | 37 | 403 | 39 | 9.5K | 606 | 78 | 68 | 61 | 10 | — | 76 | Sneaker brands / athletic footwear |
| orthofeet.com | 68.0% | 39 | 3 | 284 | 43 | 6.4K | 3.5K | 46 | 27 | 250 | — | — | 308 | Sneaker brands / athletic footwear |
| adidas.com | 56.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| sasnola.com | 48.0% | 1 | 57 | 26 | 16 | 671 | 71 | 10 | 4 | 8 | — | — | 112 | Sneaker brands / athletic footwear |
| vionicshoes.com | 40.0% | 46 | 3 | 592 | 66 | 14K | 1.6K | 26 | — | — | — | — | 78 | Sneaker brands / athletic footwear |
| srmax.com | 36.0% | 1 | 2 | 63 | 29 | 1.3K | 15 | — | — | — | — | — | 60 | Sneaker brands / athletic footwear |
| reebok.com | 28.0% | 27 | 14 | 3.3K | 58 | 84.4K | 2.6K | 159 | 17 | 9 | 99 | 37 | 152 | Athletic apparel brands, Sneaker brands / athletic footwear |
| shoesforcrews.com | 28.0% | 30 | 1 | 250 | 42 | 5.9K | 527 | 15 | 18 | 20 | — | — | 28 | Sneaker brands / athletic footwear |
| asics.com | 24.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| nordstrom.com | 16.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| zappos.com | 16.0% | 49 | 2 | 10K | 66 | 234.5K | 9.4K | 1.8K | 55 | 148 | 714 | 17 | 12 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| alegriashoes.com | 16.0% | — | — | 75 | 27 | 1.8K | 151 | 23 | 15 | — | — | — | 84 | Sneaker brands / athletic footwear |
| kurufootwear.com | 16.0% | 17 | 7 | 557 | 48 | 14.9K | 860 | 18 | 2 | — | — | — | 140 | Sneaker brands / athletic footwear |
| vessi.com | 12.0% | 4 | 41 | 430 | 48 | 11.7K | 532 | 184 | 24 | 1 | 3 | — | 80 | Sneaker brands / athletic footwear |
| sketchers.com | 8.0% | — | — | 17 | 17 | 559 | — | 56 | 2 | 3 | — | — | 128 | Sneaker brands / athletic footwear |
| on.com | 8.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| clarks.com | 8.0% | 21 | 10 | 751 | 56 | 16.7K | 472 | 54 | 1 | — | 24 | — | 45 | Sneaker brands / athletic footwear |
| snibbs.co | 8.0% | 7 | 3 | 104 | 29 | 2.2K | 309 | 53 | 5 | — | — | — | 136 | Sneaker brands / athletic footwear |
| shoefornurses.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| skecherswork.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
Domains in Google search results for Workwear Practical Buyer queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I follow trends, new releases, celebrity influence, and what people are wearing at school, in videos, and across fashion and streetwear culture.
I want options that look fresh, photograph well, and feel recognizable without being boring.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Posts | +0.633 | 40.1% | 17 | Dominant |
| HC | +0.567 | 32.2% | 18 | Dominant |
| Backlink Count | +0.506 | 25.6% | 18 | Dominant |
| Reddit Comments | +0.468 | 21.9% | 16 | Dominant |
| PageRank | +0.454 | 20.6% | 18 | Dominant |
| Common Crawl | +0.405 | 16.4% | 17 | Dominant |
| Homepage Keywords | -0.395 | 15.6% | 16 | Dominant |
| Search Engine Appearances | +0.381 | 14.5% | 14 | Dominant |
| Best Search Engine RankLower rank = better | +0.307 | 9.4% | 14 | Dominant |
| Avg Search Engine RankLower rank = better | +0.262 | 6.9% | 14 | Strong |
| Wikidata | +0.226 | 5.1% | 9 | Strong |
How often AI recommended each domain when answering Teen Trend Chaser queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| nike.com | 100.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| adidas.com | 100.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| stockx.com | 100.0% | 19 | 5 | 4K | 60 | 82.4K | 2K | 2.6K | 219 | 249 | 96 | 13 | 4 | Sneaker brands / athletic footwear |
| goat.com | 100.0% | 16 | 5 | 2.2K | 54 | 38.6K | 424 | 74 | 19 | 47 | — | — | — | Sneaker brands / athletic footwear |
| newbalance.com | 100.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| snkrs.com | 100.0% | — | — | 65 | 19 | 1.7K | — | — | 1 | — | — | — | 3 | Sneaker brands / athletic footwear |
| footlocker.com | 96.0% | 57 | 1 | 2.3K | 60 | 53.4K | 1.3K | 116 | 6 | 32 | 11 | — | 40 | Sneaker brands / athletic footwear |
| jd.com | 84.0% | — | — | 35K | 76 | 482.3K | 182 | 57.8K | 834 | 3K | 3.6K | 35 | 28 | Sneaker brands / athletic footwear |
| asics.com | 72.0% | 45 | 3 | 7.4K | 62 | 156.9K | 4.1K | 174 | 38 | 27 | 24 | 16 | 20 | Athletic apparel brands, Sneaker brands / athletic footwear |
| puma.com | 60.0% | 39 | 8 | 10.4K | 65 | 239.1K | 235 | 1.6K | 20 | 109 | 77 | 29 | 12 | Athletic apparel brands, Sneaker brands / athletic footwear |
| finishline.com | 16.0% | 28 | 2 | 1.1K | 53 | 25.3K | 386 | 110 | 2 | 2 | 17 | — | 16 | Sneaker brands / athletic footwear |
| asos.com | 16.0% | 88 | 1 | 15.7K | 67 | 298.4K | 3.2K | 6K | 41 | 124 | 797 | 27 | 24 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| ssense.com | 12.0% | 67 | 3 | 3.8K | 60 | 87.2K | 3.1K | 1.7K | 15 | 10 | 49 | 17 | 20 | Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| kith.com | 12.0% | 10 | 3 | 1.3K | 55 | 33.9K | 466 | 419 | 24 | 56 | 13 | — | 68 | Sneaker brands / athletic footwear |
| jdsports.com | 8.0% | 23 | 2 | 556 | 46 | 13.3K | 405 | 79 | — | 6 | — | — | 6 | Sneaker brands / athletic footwear |
| hbx.com | 8.0% | 4 | 64 | 499 | 53 | 12.2K | 160 | 382 | 7 | 15 | 37 | — | — | Sneaker brands / athletic footwear |
| jdports.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| jd-sports.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | 68 | Sneaker brands / athletic footwear |
| endclothing.com | 4.0% | 8 | 4 | 1.6K | 53 | 33.4K | 1K | 75 | 6 | 33 | — | — | 8 | Sneaker brands / athletic footwear |
| hibbett.com | 4.0% | 66 | 4 | 558 | 48 | 14.9K | 3.1K | 24 | — | 6 | 6 | — | 81 | Sneaker brands / athletic footwear |
Domains in Google search results for Teen Trend Chaser queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am looking for lightweight, versatile footwear that feels comfortable for hours but still looks clean enough to wear in photos and different settings.
I do not want to bring separate shoes for every activity, so I value adaptability, neutral styling, easy matching with outfits, and materials that are simple to clean.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| PageRank | +0.447 | 19.9% | 25 | Dominant |
| Wikidata | -0.406 | 16.5% | 6 | Dominant |
| HC | +0.403 | 16.2% | 25 | Dominant |
| Backlink Count | +0.394 | 15.6% | 25 | Dominant |
| Best Search Engine RankLower rank = better | +0.384 | 14.8% | 17 | Dominant |
| Search Engine Appearances | +0.335 | 11.2% | 17 | Dominant |
| Common Crawl | +0.298 | 8.9% | 24 | Strong |
| Homepage Keywords | +0.293 | 8.6% | 24 | Strong |
| Avg Search Engine RankLower rank = better | -0.227 | 5.2% | 17 | Strong |
| Reddit Comments | +0.219 | 4.8% | 18 | Strong |
| Reddit Posts | -0.009 | 0% | 17 | Baseline |
How often AI recommended each domain when answering Travel Minimalist queries within Sneaker brands / athletic footwear. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| allbirds.com | 100.0% | 35 | 1 | 2.8K | 62 | 87.2K | 8.5K | 228 | 7 | 2 | 36 | 36 | 316 | Athletic apparel brands, Sneaker brands / athletic footwear |
| ecco.com | 100.0% | 18 | 12 | 1.9K | 52 | 42.8K | — | 46 | 1 | — | 47 | 4 | 48 | Sneaker brands / athletic footwear |
| colehaan.com | 100.0% | 15 | 8 | 1.3K | 52 | 30.2K | 1.1K | 23 | — | 59 | 14 | — | 104 | Sneaker brands / athletic footwear |
| on.com | 100.0% | 146 | 4 | 1.6K | 56 | 44.6K | 3.5K | 286 | 21 | 162 | 141 | 16 | 40 | Athletic apparel brands, Sneaker brands / athletic footwear |
| vessi.com | 100.0% | 4 | 41 | 430 | 48 | 11.7K | 532 | 184 | 24 | 1 | 3 | — | 80 | Sneaker brands / athletic footwear |
| olukai.com | 96.0% | 8 | 2 | 457 | 47 | 12.4K | 514 | 163 | 31 | 2 | 3 | — | 152 | Sneaker brands / athletic footwear |
| wolfandshepherd.com | 96.0% | 3 | 6 | 82 | 37 | 2.4K | 188 | 41 | 2 | 15 | 6 | — | 60 | Sneaker brands / athletic footwear |
| greats.com | 64.0% | 3 | 1 | 299 | 49 | 9.8K | 269 | 70 | — | 7 | — | — | 104 | Sneaker brands / athletic footwear |
| adidas.com | 60.0% | 181 | 2 | 14.6K | 67 | 326.6K | 8.5K | 593 | 185 | 275 | 220 | 19 | — | Athletic apparel brands, Clothing & apparel retail, Golf equipment brands, Sneaker brands / athletic footwear |
| newbalance.com | 52.0% | 113 | 1 | 3.9K | 59 | 91.8K | 4.4K | 996 | 21 | 48 | 45 | 17 | 81 | Athletic apparel brands, Sneaker brands / athletic footwear |
| hoka.com | 32.0% | 61 | 7 | 2.3K | 57 | 53.6K | 4.6K | 184 | 31 | 80 | 8 | — | 99 | Sneaker brands / athletic footwear |
| nike.com | 16.0% | 302 | 1 | 42.2K | 73 | 904.5K | 15.2K | 3.2K | 407 | 2.3K | 559 | 110 | 4 | Athletic apparel brands, Clothing & apparel retail, Home exercise equipment, Sneaker brands / athletic footwear |
| koio.co | 12.0% | 5 | 21 | 212 | 47 | 6.6K | 217 | 10 | — | 2 | 6 | — | 74 | Sneaker brands / athletic footwear |
| suavs.com | 12.0% | — | — | 4 | 22 | 200 | — | — | — | — | — | — | 48 | Sneaker brands / athletic footwear |
| clae.com | 8.0% | — | — | 110 | 29 | 2.9K | 39 | 31 | 3 | 9 | — | — | 52 | Sneaker brands / athletic footwear |
| cariuma.com | 8.0% | — | — | 513 | 45 | 14.3K | 1.2K | 127 | — | — | — | — | 20 | Sneaker brands / athletic footwear |
| nobullproject.com | 8.0% | 5 | 49 | 383 | 52 | 10.9K | 597 | 24 | 20 | 4 | — | — | 146 | Athletic apparel brands, Sneaker brands / athletic footwear |
| woolandprince.com | 4.0% | — | — | 107 | 38 | 3.1K | 174 | 35 | 26 | 28 | — | — | 56 | Sneaker brands / athletic footwear |
| nothingnew.com | 4.0% | 3 | 2 | 76 | 36 | 2.4K | 489 | 30 | 4 | — | — | — | 100 | Sneaker brands / athletic footwear |
| thefryecompany.com | 4.0% | 1 | 37 | 540 | 47 | 13K | 13 | 11 | — | — | 52 | — | 72 | Sneaker brands / athletic footwear |
| saysh.com | 4.0% | — | — | 146 | 37 | 4.9K | 236 | 14 | 2 | — | 19 | — | 64 | Sneaker brands / athletic footwear |
| akselaris.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Sneaker brands / athletic footwear |
| travelerscompanyusa.com | 4.0% | — | — | 78 | 28 | 1.7K | — | 19 | 7 | 8 | — | — | 18 | Sneaker brands / athletic footwear |
| camper.com | 4.0% | 3 | 23 | 1.4K | 54 | 31.2K | 51 | 75 | 1 | — | 1 | — | 12 | Sneaker brands / athletic footwear |
| nisolo.com | 4.0% | 8 | 8 | 425 | 47 | 11.8K | 1.2K | 265 | 8 | 9 | — | — | 100 | Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
Domains in Google search results for Travel Minimalist queries within Sneaker brands / athletic footwear. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | etsy.com | 232K | 3.2M | 42.0000 | 43.2% | |
| 2 | nike.com | 42.2K | 904.5K | 42.0000 | 81.0% | |
| 3 | jd.com | 35K | 482.3K | 39.0000 | 75.3% | |
| 4 | rei.com | 18K | 395.3K | 36.0000 | 31.7% | |
| 5 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 6 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 7 | adidas.com | 14.6K | 326.6K | 37.0000 | 75.3% | |
| 8 | puma.com | 10.4K | 239.1K | 37.0000 | 82.4% | |
| 9 | zappos.com | 10K | 234.5K | 29.0000 | 50.0% | |
| 10 | lululemon.com | 8K | 192.9K | 29.0000 | 80.2% | |
| 11 | asics.com | 7.4K | 156.9K | 27.0000 | 86.5% | |
| 12 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 13 | underarmour.com | 5.2K | 132K | 27.0000 | 87.4% | |
| 14 | thenorthface.com | 4.8K | 122K | 27.0000 | 40.1% | |
| 15 | jcpenney.com | 4.5K | 107.9K | 34.0000 | 67.4% | |
| 16 | salomon.com | 4.3K | 90.7K | 34.0000 | 84.1% | |
| 17 | stockx.com | 4K | 82.4K | 35.0000 | 93.5% | |
| 18 | newbalance.com | 3.9K | 91.8K | 34.0000 | 88.9% | |
| 19 | ssense.com | 3.8K | 87.2K | 27.0000 | 69.7% | |
| 20 | reebok.com | 3.3K | 84.4K | 26.0000 | 77.1% | |
| 21 | crocs.com | 3.1K | 87K | 35.0000 | 28.0% | |
| 22 | dsw.com | 3K | 59.5K | 28.0000 | 91.8% | |
| 23 | allbirds.com | 2.8K | 87.2K | 26.0000 | 78.3% | |
| 24 | arcteryx.com | 2.8K | 69.1K | 27.0000 | 63.7% | |
| 25 | brooksrunning.com | 2.7K | 62.7K | 25.0000 | 91.5% |