LLM Ranking Factors

Residential real estate brokerages

Backlink Count ρ=0.559
Domains
109
Personas
11
Top signal
Backlink Count
ρ = 0.559
Top LLM domain
compass.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Residential real estate brokerages industry covers 109 domains in this dataset. The most LLM-recommended vendors include compass.com and kw.com and redfin.com.

Within this industry, the strongest predictor of LLM recommendations is Backlink Count (ρ=0.559, n=93 (vs. ρ=0.204 across all industries)). BL Authority follows as second-strongest (ρ=0.535).

sothebysrealty.com, remax.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, realtor.com, bhg.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

9 signals show a strong or dominant correlation within this category: Backlink Count (ρ=0.559), BL Authority (ρ=0.535), BL Authority (Exp) (ρ=0.533), PageRank (ρ=0.529), Wikidata (ρ=0.490), HC (ρ=0.487), SE Outbound Links (ρ=0.309), Common Crawl (ρ=0.292), Search Engine Appearances (ρ=0.239).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Residential real estate brokerages

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 109 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Backlink Count+0.55931.2%93Dominant
BL Authority+0.53528.6%92Dominant
BL Authority (Exp)+0.53328.4%92Dominant
PageRank+0.52928%93Dominant
Wikidata+0.49024%16Dominant
HC+0.48723.7%93Dominant
SE Outbound Links+0.3099.5%74Dominant
Common Crawl+0.2928.5%79Strong
Search Engine Appearances+0.2395.7%65Strong
Reddit Comments+0.1702.9%45Confirmed
Best Search Engine Rank+0.1351.8%65Confirmed
Reddit Posts+0.1021%43Confirmed
Wikipedia Citations+0.0900.8%48Emerging
Homepage Keywords-0.0580.3%82Emerging
Avg Search Engine Rank+0.0490.2%65Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Residential real estate brokerages queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
compass.com98.2%1.9K36925784
Residential real estate brokerages
kw.com77.5%1.9K111914868
Residential real estate brokerages
redfin.com73.1%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
sothebysrealty.com69.8%27546532
Residential real estate brokerages,
Vacation rental platforms
remax.com64.0%97910105428
Residential real estate brokerages
bhhs.com61.8%6423
Residential real estate brokerages
coldwellbankerhomes.com46.9%7611088
Residential real estate brokerages
century21.com45.5%9617
Residential real estate brokerages
corcoran.com41.1%266232224
Residential real estate brokerages
zillow.com37.1%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
coldwellbanker.com30.2%5137852
Residential real estate brokerages
realtor.com28.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
homes.com22.5%6.8K37272046513
Apartment rentals & multifamily leasing,
Residential real estate brokerages
berkshirehathawayhs.com20.0%46
Residential real estate brokerages
christiesrealestate.com18.9%582612
Residential real estate brokerages
longandfoster.com18.2%10541566
Residential real estate brokerages
exprealty.com17.5%3.2K1636628
Residential real estate brokerages
elliman.com17.1%1.3K745468
Residential real estate brokerages
engelvoelkers.com17.1%1603161444
Residential real estate brokerages
coldwellbankerluxury.com13.1%41264
Residential real estate brokerages
weichert.com12.0%433244
Residential real estate brokerages
cbre.com10.9%825144107100
Commercial banking,
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
theagencyre.com9.8%73421313161
Residential real estate brokerages
better.com9.5%3.2K167370143278
Consumer banking,
Mortgage lenders,
Residential real estate brokerages
c21.com9.5%21
Residential real estate brokerages
Top search engine domains

Domains appearing most frequently in Google search results for Residential real estate brokerages queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Residential real estate brokerages businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
compass.com100.0%1.9K36925784
Residential real estate brokerages
century21.com100.0%9617
Residential real estate brokerages
sothebysrealty.com100.0%27546532
Residential real estate brokerages,
Vacation rental platforms
redfin.com96.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
kw.com96.0%1.9K111914868
Residential real estate brokerages
zillow.com84.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
coldwellbankerhomes.com80.0%7611088
Residential real estate brokerages
bhhs.com80.0%6423
Residential real estate brokerages
realtor.com68.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
remax.com68.0%97910105428
Residential real estate brokerages
coldwellbanker.com20.0%5137852
Residential real estate brokerages
berkshirehathawayhs.com20.0%46
Residential real estate brokerages
corcoran.com20.0%266232224
Residential real estate brokerages
era.com16.0%53511108
Residential real estate brokerages
exprealty.com16.0%3.2K1636628
Residential real estate brokerages
homes.com12.0%6.8K37272046513
Apartment rentals & multifamily leasing,
Residential real estate brokerages
bhgre.com8.0%61
Residential real estate brokerages
cbre.com4.0%825144107100
Commercial banking,
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
longandfoster.com4.0%10541566
Residential real estate brokerages
windermere.com4.0%7884141428
Residential real estate brokerages
betterhomesandgardensrealestate.com4.0%
Residential real estate brokerages
Top search engine domains — neutral

Domains in Google search results for neutral queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

First-Time Family Buyer Persona segment

23 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m buying my first home for my family, and I need a brokerage that can guide me through the entire process without making me feel rushed, embarrassed, or overwhelmed.
I want someone who explains financing, inspections, contingencies, closing costs, and negotiation in plain language, because I’m making one of the biggest decisions of my life and I don’t want assumptions or jargon.
Good school districts, safe neighborhoods, commute time, yard space, and long-term resale value matter a lot to me.
Signal correlations — First-Time Family Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
HC+0.47822.9%23Dominant
Homepage Keywords+0.46922%17Dominant
Backlink Count+0.45720.9%23Dominant
PageRank+0.45520.7%23Dominant
Avg Search Engine RankLower rank = better+0.40516.4%20Dominant
Best Search Engine RankLower rank = better+0.33211%20Dominant
Reddit Comments+0.2908.4%14Strong
Search Engine Appearances+0.1813.3%20Confirmed
Common Crawl+0.1341.8%21Confirmed
Wikidata+0.1001%5Confirmed
Reddit Posts-0.0110%15Baseline
Top LLM-recommended domains — First-Time Family Buyer

How often AI recommended each domain when answering First-Time Family Buyer queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — First-Time Family Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
redfin.com100.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
compass.com100.0%1.9K36925784
Residential real estate brokerages
kw.com100.0%1.9K111914868
Residential real estate brokerages
coldwellbankerhomes.com96.0%7611088
Residential real estate brokerages
century21.com96.0%9617
Residential real estate brokerages
remax.com80.0%97910105428
Residential real estate brokerages
bhhs.com80.0%6423
Residential real estate brokerages
sothebysrealty.com76.0%27546532
Residential real estate brokerages,
Vacation rental platforms
zillow.com64.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
homes.com48.0%6.8K37272046513
Apartment rentals & multifamily leasing,
Residential real estate brokerages
realtor.com20.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
howardhanna.com20.0%181190
Insurance brokerages / benefits brokers,
Residential real estate brokerages
berkshirehathawayhs.com20.0%46
Residential real estate brokerages
corcoran.com20.0%266232224
Residential real estate brokerages
better.com20.0%3.2K167370143278
Consumer banking,
Mortgage lenders,
Residential real estate brokerages
longandfoster.com16.0%10541566
Residential real estate brokerages
weichert.com12.0%433244
Residential real estate brokerages
homesmart.com12.0%1321248
Residential real estate brokerages
c21.com4.0%21
Residential real estate brokerages
coldwellbanker.com4.0%5137852
Residential real estate brokerages
realbroker.com4.0%8
Residential real estate brokerages
bhgre.com4.0%61
Residential real estate brokerages
exprealty.com4.0%3.2K1636628
Residential real estate brokerages
Top search engine domains — First-Time Family Buyer

Domains in Google search results for First-Time Family Buyer queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — First-Time Family Buyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Luxury Home Seeker Persona segment

21 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking for a high-end home, and I expect a brokerage experience that feels polished, discreet, and deeply informed.
I’m not just buying square footage; I’m buying location, architecture, privacy, lifestyle, and long-term prestige.
I want an agent who understands luxury inventory, including off-market opportunities, gated communities, waterfront properties, new construction, and homes with distinctive design or amenities.
Signal correlations — Luxury Home Seeker

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.55330.6%19Dominant
PageRank+0.54329.5%19Dominant
HC+0.39915.9%19Dominant
Avg Search Engine RankLower rank = better+0.32510.6%16Dominant
Homepage Keywords-0.2647%19Strong
Common Crawl+0.2194.8%17Strong
Best Search Engine RankLower rank = better-0.1813.3%16Confirmed
Reddit Posts+0.1171.4%14Confirmed
Search Engine Appearances-0.1111.2%16Confirmed
Reddit Comments-0.0610.4%10Emerging
Top LLM-recommended domains — Luxury Home Seeker

How often AI recommended each domain when answering Luxury Home Seeker queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Luxury Home Seeker

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
sothebysrealty.com100.0%27546532
Residential real estate brokerages,
Vacation rental platforms
christiesrealestate.com100.0%582612
Residential real estate brokerages
elliman.com100.0%1.3K745468
Residential real estate brokerages
compass.com100.0%1.9K36925784
Residential real estate brokerages
corcoran.com100.0%266232224
Residential real estate brokerages
coldwellbankerluxury.com100.0%41264
Residential real estate brokerages
theagencyre.com100.0%73421313161
Residential real estate brokerages
engelvoelkers.com92.0%1603161444
Residential real estate brokerages
luxuryportfolio.com48.0%702288
Residential real estate brokerages
kwluxuryhomes.com32.0%28
Residential real estate brokerages
bhhs.com24.0%6423
Residential real estate brokerages
kw.com24.0%1.9K111914868
Residential real estate brokerages
bhhsluxury.com20.0%84
Residential real estate brokerages
bhsusa.com16.0%592993
Residential real estate brokerages
bhhsluxurycollection.com12.0%84
Residential real estate brokerages
forbesglobalproperties.com12.0%16168
Residential real estate brokerages
officialpartners.com4.0%9
Residential real estate brokerages
therealdeal.com4.0%7.8K2627.2K25.6K1155
Residential real estate brokerages
jamesedition.com4.0%681513364
Jewelry, luggage & leather goods retail,
Residential real estate brokerages
serhant.com4.0%264657216
Residential real estate brokerages
berkshirehathawayhs.com4.0%46
Residential real estate brokerages
Top search engine domains — Luxury Home Seeker

Domains in Google search results for Luxury Home Seeker queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Luxury Home Seeker

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Downsizing Retiree Seller Persona segment

31 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m preparing to sell the home I’ve lived in for many years and move into something smaller, easier to maintain, and better suited to this next stage of life.
This is an emotional transition as much as a financial one, so I want a brokerage that understands both.
I need practical guidance on timing, pricing, repairs worth making, decluttering, staging, and how to coordinate a sale with my next move.
Signal correlations — Downsizing Retiree Seller

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
HC+0.2646.9%28Strong
Reddit Comments-0.1402%12Confirmed
PageRank+0.1211.5%28Confirmed
Best Search Engine RankLower rank = better+0.1201.4%20Confirmed
Common Crawl-0.1201.4%24Confirmed
Backlink Count+0.1101.2%28Confirmed
Search Engine Appearances+0.1051.1%20Confirmed
Avg Search Engine RankLower rank = better-0.0680.5%20Emerging
Reddit Posts-0.0490.2%12Baseline
Homepage Keywords-0.0260.1%25Baseline
Top LLM-recommended domains — Downsizing Retiree Seller

How often AI recommended each domain when answering Downsizing Retiree Seller queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Downsizing Retiree Seller

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
compass.com100.0%1.9K36925784
Residential real estate brokerages
coldwellbanker.com96.0%5137852
Residential real estate brokerages
longandfoster.com96.0%10541566
Residential real estate brokerages
bhhs.com92.0%6423
Residential real estate brokerages
remax.com92.0%97910105428
Residential real estate brokerages
kw.com84.0%1.9K111914868
Residential real estate brokerages
seniorsrealestate.com68.0%3244
Residential real estate brokerages
century21.com52.0%9617
Residential real estate brokerages
weichert.com44.0%433244
Residential real estate brokerages
era.com44.0%53511108
Residential real estate brokerages
c21.com40.0%21
Residential real estate brokerages
sothebysrealty.com32.0%27546532
Residential real estate brokerages,
Vacation rental platforms
corcoran.com24.0%266232224
Residential real estate brokerages
redfin.com20.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
howardhanna.com16.0%181190
Insurance brokerages / benefits brokers,
Residential real estate brokerages
seniorsrealestateinstitute.com12.0%952
Residential real estate brokerages
kellerwilliams.com12.0%717
Residential real estate brokerages
sres.org8.0%44
Residential real estate brokerages
caringtransitions.com8.0%6956
Residential real estate brokerages
berkshirehathawayhs.com8.0%46
Residential real estate brokerages
bhgre.com8.0%61
Residential real estate brokerages
betterhomesandgardens.com8.0%1230
Residential real estate brokerages
homesaleplus.com4.0%40
Residential real estate brokerages
cummingsco.com4.0%64
Residential real estate brokerages
coldwellbankerhomes.com4.0%7611088
Residential real estate brokerages
Top search engine domains — Downsizing Retiree Seller

Domains in Google search results for Downsizing Retiree Seller queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Downsizing Retiree Seller

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Relocating Professional Persona segment

40 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m moving to a new city for work, and I need a brokerage that can help me make a fast, informed decision even though I may not know the neighborhoods well or have much time to visit in person.
My priorities are efficiency, local knowledge, and confidence.
I want an agent who can quickly understand my commute needs, lifestyle preferences, budget, and timeline, then narrow the search to areas that actually make sense for me.
Signal correlations — Relocating Professional

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.52127.2%23Dominant
Reddit Comments+0.42918.4%13Dominant
Avg Search Engine RankLower rank = better+0.42818.4%23Dominant
Backlink Count+0.42317.9%31Dominant
HC+0.37714.2%31Dominant
PageRank+0.31910.2%31Dominant
Search Engine Appearances+0.3129.7%23Dominant
Common Crawl+0.1953.8%26Confirmed
Homepage Keywords+0.1281.6%24Confirmed
Reddit Posts+0.0690.5%13Emerging
Top LLM-recommended domains — Relocating Professional

How often AI recommended each domain when answering Relocating Professional queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Relocating Professional

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
compass.com96.0%1.9K36925784
Residential real estate brokerages
remax.com88.0%97910105428
Residential real estate brokerages
kw.com84.0%1.9K111914868
Residential real estate brokerages
coldwellbankerhomes.com76.0%7611088
Residential real estate brokerages
bhhs.com76.0%6423
Residential real estate brokerages
cartus.com72.0%5672
HR consulting,
Residential real estate brokerages
redfin.com72.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
sirva.com56.0%161176
Residential real estate brokerages
cbre.com44.0%825144107100
Commercial banking,
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
sothebysrealty.com40.0%27546532
Residential real estate brokerages,
Vacation rental platforms
century21.com40.0%9617
Residential real estate brokerages
longandfoster.com28.0%10541566
Residential real estate brokerages
corcoran.com28.0%266232224
Residential real estate brokerages
weichert.com24.0%433244
Residential real estate brokerages
coldwellbanker.com20.0%5137852
Residential real estate brokerages
sir.com12.0%1K
Residential real estate brokerages
berkshirehathawayhs.com12.0%46
Residential real estate brokerages
sirvamobility.com8.0%
Residential real estate brokerages
bhgre.com8.0%61
Residential real estate brokerages
brookfieldgrs.com8.0%56
Residential real estate brokerages
bgrs.com8.0%76
HR consulting,
Residential real estate brokerages
brookfieldrelocation.com8.0%
Residential real estate brokerages
graebel.com8.0%26148
Residential real estate brokerages
colliers.com8.0%43324889102
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Coworking / flex office,
Residential real estate brokerages
c21.com8.0%21
Residential real estate brokerages
Top search engine domains — Relocating Professional

Domains in Google search results for Relocating Professional queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Relocating Professional

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Budget-Conscious Condo Buyer Persona segment

23 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m trying to buy a condo or smaller home at a price I can realistically afford, and I need a brokerage that respects my budget instead of constantly nudging me upward.
I’m focused on monthly affordability, HOA fees, maintenance costs, taxes, and the true all-in cost of ownership, not just the listing price.
I want help finding neighborhoods or buildings that offer value, decent appreciation potential, and manageable living expenses.
Signal correlations — Budget-Conscious Condo Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments+0.79663.4%15Dominant
HC+0.70750%23Dominant
Backlink Count+0.67445.4%23Dominant
Search Engine Appearances+0.60636.7%20Dominant
PageRank+0.56832.3%23Dominant
Reddit Posts+0.56131.5%17Dominant
Best Search Engine RankLower rank = better+0.53128.2%20Dominant
Common Crawl+0.42117.7%22Dominant
Wikidata+0.3119.7%8Dominant
Homepage Keywords+0.0940.9%18Emerging
Avg Search Engine RankLower rank = better+0.0030%20Baseline
Top LLM-recommended domains — Budget-Conscious Condo Buyer

How often AI recommended each domain when answering Budget-Conscious Condo Buyer queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Budget-Conscious Condo Buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
redfin.com100.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
compass.com100.0%1.9K36925784
Residential real estate brokerages
realtor.com96.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
zillow.com96.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
homes.com96.0%6.8K37272046513
Apartment rentals & multifamily leasing,
Residential real estate brokerages
coldwellbankerhomes.com84.0%7611088
Residential real estate brokerages
century21.com76.0%9617
Residential real estate brokerages
kw.com72.0%1.9K111914868
Residential real estate brokerages
bhhs.com64.0%6423
Residential real estate brokerages
better.com60.0%3.2K167370143278
Consumer banking,
Mortgage lenders,
Residential real estate brokerages
exprealty.com32.0%3.2K1636628
Residential real estate brokerages
homelight.com24.0%82335817136
Mortgage lenders,
Residential real estate brokerages
berkshirehathawayhs.com20.0%46
Residential real estate brokerages
coldwellbanker.com16.0%5137852
Residential real estate brokerages
howardhanna.com12.0%181190
Insurance brokerages / benefits brokers,
Residential real estate brokerages
remax.com12.0%97910105428
Residential real estate brokerages
longandfoster.com8.0%10541566
Residential real estate brokerages
sothebysrealty.com8.0%27546532
Residential real estate brokerages,
Vacation rental platforms
era.com8.0%53511108
Residential real estate brokerages
windermere.com4.0%7884141428
Residential real estate brokerages
rocket.com4.0%1.1K4417916628132
Residential real estate brokerages
cbhomes.com4.0%5088
Residential real estate brokerages
rockethomes.com4.0%18326
Residential real estate brokerages
Top search engine domains — Budget-Conscious Condo Buyer

Domains in Google search results for Budget-Conscious Condo Buyer queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Budget-Conscious Condo Buyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Move-Up Home Seller Persona segment

23 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I already own a home, and I’m trying to sell it while buying a better one for my growing needs, so I need a brokerage that can manage both sides of the transaction strategically.
I care about maximizing the sale price of my current property, but I also need realistic advice about timing, contingency options, bridge financing, and how to avoid ending up without a place to live or carrying two homes longer than expected.
My next home may need more bedrooms, a better school district, more outdoor space, or a layout that fits how our household functions now.
Signal correlations — Move-Up Home Seller

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.53128.2%23Dominant
PageRank+0.44820%23Dominant
HC+0.43418.9%23Dominant
Reddit Posts+0.2827.9%13Strong
Best Search Engine RankLower rank = better+0.2647%17Strong
Common Crawl+0.2204.8%21Strong
Reddit Comments+0.2144.6%12Strong
Avg Search Engine RankLower rank = better-0.2034.1%17Strong
Homepage Keywords+0.1422%18Confirmed
Search Engine Appearances+0.0390.2%17Baseline
Top LLM-recommended domains — Move-Up Home Seller

How often AI recommended each domain when answering Move-Up Home Seller queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Move-Up Home Seller

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
compass.com100.0%1.9K36925784
Residential real estate brokerages
sothebysrealty.com100.0%27546532
Residential real estate brokerages,
Vacation rental platforms
kw.com100.0%1.9K111914868
Residential real estate brokerages
remax.com96.0%97910105428
Residential real estate brokerages
redfin.com96.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
corcoran.com96.0%266232224
Residential real estate brokerages
bhhs.com76.0%6423
Residential real estate brokerages
coldwellbankerhomes.com56.0%7611088
Residential real estate brokerages
century21.com48.0%9617
Residential real estate brokerages
coldwellbanker.com44.0%5137852
Residential real estate brokerages
longandfoster.com40.0%10541566
Residential real estate brokerages
berkshirehathawayhs.com28.0%46
Residential real estate brokerages
c21.com28.0%21
Residential real estate brokerages
elliman.com28.0%1.3K745468
Residential real estate brokerages
bhgre.com24.0%61
Residential real estate brokerages
christiesrealestate.com8.0%582612
Residential real estate brokerages
bhg.com8.0%292634671060
Residential real estate brokerages
theagencyre.com4.0%73421313161
Residential real estate brokerages
cbrealestate.com4.0%16
Residential real estate brokerages
realogy.com4.0%43
Residential real estate brokerages
exprealty.com4.0%3.2K1636628
Residential real estate brokerages
intero.com4.0%12664
Residential real estate brokerages
cbhomes.com4.0%5088
Residential real estate brokerages
Top search engine domains — Move-Up Home Seller

Domains in Google search results for Move-Up Home Seller queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Move-Up Home Seller

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Vacation Home Shopper Persona segment

22 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m searching for a second home or vacation property, and I need a brokerage that understands that this purchase is part lifestyle decision, part financial decision, and part long-term flexibility plan.
I care about location appeal, seasonal use, maintenance needs, rental potential, and how easy the property will be to manage when I’m not there.
I may be looking near a beach, lake, mountain area, golf community, or popular getaway market, so I want an agent who really knows those local dynamics, including seasonality, insurance issues, HOA restrictions, short-term rental rules, and what ownership is actually like over time.
Signal correlations — Vacation Home Shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Homepage Keywords-0.62438.9%19Dominant
Reddit Comments-0.45921.1%12Dominant
HC+0.1893.6%20Confirmed
Search Engine Appearances-0.1803.2%18Confirmed
Reddit Posts+0.1763.1%13Confirmed
Backlink Count+0.1171.4%20Confirmed
Best Search Engine RankLower rank = better-0.1051.1%18Confirmed
Avg Search Engine RankLower rank = better+0.0991%18Emerging
PageRank+0.0530.3%20Emerging
Common Crawl+0.0440.2%18Baseline
Top LLM-recommended domains — Vacation Home Shopper

How often AI recommended each domain when answering Vacation Home Shopper queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Vacation Home Shopper

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
sothebysrealty.com100.0%27546532
Residential real estate brokerages,
Vacation rental platforms
compass.com100.0%1.9K36925784
Residential real estate brokerages
christiesrealestate.com100.0%582612
Residential real estate brokerages
corcoran.com100.0%266232224
Residential real estate brokerages
engelvoelkers.com96.0%1603161444
Residential real estate brokerages
kw.com84.0%1.9K111914868
Residential real estate brokerages
remax.com80.0%97910105428
Residential real estate brokerages
bhhs.com64.0%6423
Residential real estate brokerages
elliman.com60.0%1.3K745468
Residential real estate brokerages
coldwellbanker.com48.0%5137852
Residential real estate brokerages
coldwellbankerluxury.com44.0%41264
Residential real estate brokerages
redfin.com28.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
berkshirehathawayhs.com20.0%46
Residential real estate brokerages
zillow.com16.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
bhhsluxury.com12.0%84
Residential real estate brokerages
cbre.com12.0%825144107100
Commercial banking,
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
bhhsluxurycollection.com8.0%84
Residential real estate brokerages
bhgre.com8.0%61
Residential real estate brokerages
vacasa.com8.0%691438192
Residential real estate brokerages,
Vacation rental platforms
bhsusa.com4.0%592993
Residential real estate brokerages
coldwellbankerhomes.com4.0%7611088
Residential real estate brokerages
sirbahamas.com4.0%4
Residential real estate brokerages
Top search engine domains — Vacation Home Shopper

Domains in Google search results for Vacation Home Shopper queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Vacation Home Shopper

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Residential Investor Persona segment

33 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking to buy residential property as an investment, whether that means a single-family rental, condo, duplex, or small portfolio expansion, and I need a brokerage that thinks in terms of numbers, risk, and execution rather than emotion alone.
I want support evaluating cash flow potential, neighborhood demand, purchase price versus rent assumptions, appreciation prospects, renovation needs, property taxes, insurance, and exit options.
Speed matters because good deals move quickly, and I value agents who can identify opportunities, analyze comparables accurately, and negotiate firmly.
Signal correlations — Residential Investor

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.57733.2%7Dominant
PageRank+0.54529.7%32Dominant
Search Engine Appearances+0.54429.6%29Dominant
HC+0.52928%32Dominant
Backlink Count+0.52327.3%32Dominant
Best Search Engine RankLower rank = better+0.39615.7%29Dominant
Common Crawl+0.2958.7%30Strong
Homepage Keywords+0.2295.2%28Strong
Reddit Posts+0.1592.5%22Confirmed
Avg Search Engine RankLower rank = better-0.0910.8%29Emerging
Reddit Comments+0.0790.6%24Emerging
Top LLM-recommended domains — Residential Investor

How often AI recommended each domain when answering Residential Investor queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Residential Investor

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
redfin.com96.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
compass.com84.0%1.9K36925784
Residential real estate brokerages
remax.com72.0%97910105428
Residential real estate brokerages
kw.com68.0%1.9K111914868
Residential real estate brokerages
cbre.com60.0%825144107100
Commercial banking,
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
crexi.com52.0%63331748
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Residential real estate brokerages
loopnet.com52.0%254866834125116
Commercial real-estate listing marketplaces,
Residential real estate brokerages
roofstock.com52.0%117121964
Mortgage lenders,
Residential real estate brokerages
marcusmillichap.com48.0%26111191
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Residential real estate brokerages
jll.com48.0%4611363368
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Commercial solar EPC,
Coworking / flex office,
General contractors (commercial),
HVAC service contractors,
Residential real estate brokerages
berkshirehathawayhs.com44.0%46
Residential real estate brokerages
zillow.com44.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
realtor.com40.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
colliers.com36.0%43324889102
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Coworking / flex office,
Residential real estate brokerages
biggerpockets.com36.0%2751361436
Consumer wealth advisors / RIAs,
Residential real estate brokerages
exprealty.com32.0%3.2K1636628
Residential real estate brokerages
sothebysrealty.com20.0%27546532
Residential real estate brokerages,
Vacation rental platforms
cushmanwakefield.com12.0%9265492
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Coworking / flex office,
HVAC service contractors,
Residential real estate brokerages
svn.com12.0%2374116
Commercial real-estate listing marketplaces,
Residential real estate brokerages
coldwellbankerhomes.com12.0%7611088
Residential real estate brokerages
century21.com12.0%9617
Residential real estate brokerages
berkadia.com8.0%5091938136
Commercial mortgage lending,
Commercial real-estate listing marketplaces,
Commercial solar / energy services,
Residential real estate brokerages
coldwellbanker.com8.0%5137852
Residential real estate brokerages
auction.com8.0%4.5K1621.1K6860
Commercial real-estate listing marketplaces,
Residential real estate brokerages
kellerwilliams.com8.0%717
Residential real estate brokerages
Top search engine domains — Residential Investor

Domains in Google search results for Residential Investor queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Residential Investor

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Distressed Sale Owner Persona segment

24 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I need to sell my home under difficult circumstances, and I’m looking for a brokerage that can handle the situation with urgency, discretion, and zero judgment.
My reasons might include divorce, financial stress, probate, job loss, inherited property, major repairs, or simply needing to move quickly, and I want an agent who understands that the ideal process for me may not look like a standard sale.
I need honest advice on whether to list traditionally, sell as-is, price aggressively, or explore other options depending on timeline and condition.
Signal correlations — Distressed Sale Owner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.63340.1%24Dominant
Backlink Count+0.62639.2%24Dominant
HC+0.60636.8%24Dominant
Reddit Comments+0.48823.8%13Dominant
Avg Search Engine RankLower rank = better+0.48623.6%17Dominant
Best Search Engine RankLower rank = better+0.34011.6%17Dominant
Common Crawl+0.32110.3%22Dominant
Homepage Keywords+0.2486.2%18Strong
Search Engine Appearances+0.2466%17Strong
Reddit Posts+0.1923.7%13Confirmed
Top LLM-recommended domains — Distressed Sale Owner

How often AI recommended each domain when answering Distressed Sale Owner queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Distressed Sale Owner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
remax.com100.0%97910105428
Residential real estate brokerages
compass.com100.0%1.9K36925784
Residential real estate brokerages
sothebysrealty.com100.0%27546532
Residential real estate brokerages,
Vacation rental platforms
redfin.com96.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
kw.com92.0%1.9K111914868
Residential real estate brokerages
century21.com76.0%9617
Residential real estate brokerages
coldwellbankerhomes.com64.0%7611088
Residential real estate brokerages
bhhs.com64.0%6423
Residential real estate brokerages
exprealty.com56.0%3.2K1636628
Residential real estate brokerages
weichert.com52.0%433244
Residential real estate brokerages
coldwellbanker.com36.0%5137852
Residential real estate brokerages
berkshirehathawayhs.com36.0%46
Residential real estate brokerages
era.com28.0%53511108
Residential real estate brokerages
c21.com20.0%21
Residential real estate brokerages
corcoran.com16.0%266232224
Residential real estate brokerages
betterhomesandgardens.com16.0%1230
Residential real estate brokerages
kellerwilliams.com8.0%717
Residential real estate brokerages
longandfoster.com8.0%10541566
Residential real estate brokerages
betterhomesandgardensrealestate.com8.0%
Residential real estate brokerages
homesmart.com8.0%1321248
Residential real estate brokerages
cbrealty.com4.0%3.7K215622
Residential real estate brokerages
realtyonegroup.com4.0%620
Residential real estate brokerages
homelight.com4.0%82335817136
Mortgage lenders,
Residential real estate brokerages
bhgre.com4.0%61
Residential real estate brokerages
Top search engine domains — Distressed Sale Owner

Domains in Google search results for Distressed Sale Owner queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Distressed Sale Owner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%

Digital-First Millennial Persona segment

29 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want a brokerage experience that is modern, transparent, and easy to manage from my phone or laptop.
I do a lot of my own research, compare listings constantly, read reviews, watch neighborhood videos, and expect fast, digital communication.
I’m comfortable starting online, signing documents electronically, using mortgage calculators, and scheduling showings without endless back-and-forth.
Signal correlations — Digital-First Millennial

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.74655.6%28Dominant
PageRank+0.63340.1%28Dominant
HC+0.60937.1%28Dominant
Reddit Comments+0.54429.6%20Dominant
Reddit Posts+0.50025%20Dominant
Wikidata+0.46421.6%7Dominant
Common Crawl+0.43919.2%26Dominant
Search Engine Appearances+0.2958.7%21Strong
Best Search Engine RankLower rank = better+0.2737.4%21Strong
Avg Search Engine RankLower rank = better-0.1321.7%21Confirmed
Homepage Keywords-0.0490.2%23Baseline
Top LLM-recommended domains — Digital-First Millennial

How often AI recommended each domain when answering Digital-First Millennial queries within Residential real estate brokerages. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Digital-First Millennial

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
redfin.com100.0%1.6K19561019822104
Apartment rentals & multifamily leasing,
Homebuilders / new homes,
Residential real estate brokerages
compass.com100.0%1.9K36925784
Residential real estate brokerages
zillow.com100.0%7.7K1K2.9K5566136
Apartment rentals & multifamily leasing,
E-signature & document workflow,
Homebuilders / new homes,
Residential real estate brokerages,
Vacation rental platforms
sothebysrealty.com92.0%27546532
Residential real estate brokerages,
Vacation rental platforms
realtor.com84.0%59.6K6K15.1K4K29
Apartment rentals & multifamily leasing,
Commercial real-estate listing marketplaces,
Consumer legal services,
Homebuilders / new homes,
Residential real estate brokerages
homes.com84.0%6.8K37272046513
Apartment rentals & multifamily leasing,
Residential real estate brokerages
bhhs.com56.0%6423
Residential real estate brokerages
kw.com48.0%1.9K111914868
Residential real estate brokerages
corcoran.com44.0%266232224
Residential real estate brokerages
coldwellbanker.com40.0%5137852
Residential real estate brokerages
coldwellbankerhomes.com40.0%7611088
Residential real estate brokerages
exprealty.com40.0%3.2K1636628
Residential real estate brokerages
opendoor.com36.0%28336142442012
Residential real estate brokerages
better.com24.0%3.2K167370143278
Consumer banking,
Mortgage lenders,
Residential real estate brokerages
flyhomes.com20.0%651119521124
Residential real estate brokerages
orchard.com20.0%77451768
Residential real estate brokerages
remax.com16.0%97910105428
Residential real estate brokerages
realbroker.com8.0%8
Residential real estate brokerages
berkshirehathawayhs.com8.0%46
Residential real estate brokerages
realtyonegroup.com4.0%620
Residential real estate brokerages
cbrealty.com4.0%3.7K215622
Residential real estate brokerages
c21.com4.0%21
Residential real estate brokerages
russlyon.com4.0%22
Residential real estate brokerages
serhant.com4.0%264657216
Residential real estate brokerages
realbrokerage.com4.0%
Residential real estate brokerages
Top search engine domains — Digital-First Millennial

Domains in Google search results for Digital-First Millennial queries within Residential real estate brokerages. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Digital-First Millennial

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1zillow.com
73.0000
68.6K944.8K37.000070.5%
2realtor.com
71.0000
34.9K561.1K35.000065.2%
3bhg.com
67.0000
27.9K510.1K35.000028.7%
4redfin.com
70.0000
26.2K474.4K37.000074.1%
5coldwellbanker.com
64.0000
9.3K96.2K34.000091.7%
6compass.com
66.0000
9.1K134.6K34.0000100.0%
7kw.com
71.0000
8.8K120.7K34.000095.4%
8therealdeal.com
63.0000
8.7K200.4K35.000021.3%
9cbre.com
66.0000
7.3K203.7K35.000083.3%
10jll.com
67.0000
7.2K186.3K36.000085.8%
11homes.com
62.0000
7.1K113.4K35.000070.3%
12biggerpockets.com
59.0000
7K123.5K26.000045.8%
13coldwellbankerhomes.com
61.0000
6.9K59K24.000094.4%
14homelight.com
59.0000
6.8K111.5K34.000046.3%
15remax.com
68.0000
6.8K109.2K27.000097.2%
16loopnet.com
63.0000
6.4K113.7K35.000085.8%
17coldwellbankerluxury.com
59.0000
5.8K31K33.000081.5%
18exprealty.com
67.0000
5.4K86.5K34.000075.9%
19sothebysrealty.com
65.0000
5.3K102.6K34.000084.1%
20cushmanwakefield.com
64.0000
5.3K141.9K26.000067.7%
21colliers.com
61.0000
4.8K125.3K27.000071.5%
22century21.com
62.0000
3.6K55.3K25.000090.7%
23opendoor.com
60.0000
3.2K57.5K34.000066.7%
24engelvoelkers.com
58.0000
2.7K59.1K27.000083.3%
25windermere.com
53.0000
2.3K23.6K23.000041.7%