LLM Ranking Factors

Brokerage & wealth-management apps

HC ρ=0.427
Domains
92
Personas
11
Top signal
HC
ρ = 0.427
Top LLM domain
fidelity.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Brokerage & wealth-management apps industry covers 92 domains in this dataset. The most LLM-recommended vendors include fidelity.com and schwab.com and vanguard.com.

Within this industry, the strongest predictor of LLM recommendations is HC (ρ=0.427, n=83 (vs. ρ=0.169 across all industries)). SE Outbound Links follows as second-strongest (ρ=0.424).

betterment.com, wealthfront.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, bankofamerica.com, goldmansachs.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

13 signals show a strong or dominant correlation within this category: HC (ρ=0.427), SE Outbound Links (ρ=0.424), Backlink Count (ρ=0.411), BL Authority (Exp) (ρ=0.402), PageRank (ρ=0.396), BL Authority (ρ=0.394), Reddit Posts (ρ=0.379), Search Engine Appearances (ρ=0.337), Common Crawl (ρ=0.293), Homepage Keywords (ρ=0.274), Reddit Comments (ρ=0.272), Wikipedia Citations (ρ=0.271), Avg Search Engine Rank (ρ=0.242).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Brokerage & wealth-management apps

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 92 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
HC+0.42718.2%83Dominant
SE Outbound Links+0.42418%75Dominant
Backlink Count+0.41116.9%83Dominant
BL Authority (Exp)+0.40216.2%83Dominant
PageRank+0.39615.7%83Dominant
BL Authority+0.39415.5%83Dominant
Reddit Posts+0.37914.4%51Dominant
Search Engine Appearances+0.33711.4%63Dominant
Common Crawl+0.2938.6%72Strong
Homepage Keywords+0.2747.5%75Strong
Reddit Comments+0.2727.4%48Strong
Wikipedia Citations+0.2717.3%42Strong
Avg Search Engine Rank+0.2425.9%63Strong
Best Search Engine Rank+0.1031.1%63Confirmed
Wikidata-0.0940.9%22Emerging
Top LLM-recommended domains

How often AI models recommended each domain when answering Brokerage & wealth-management apps queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com94.2%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
vanguard.com70.2%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com68.7%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
wealthfront.com58.2%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
interactivebrokers.com44.4%133471626058259
Brokerage & wealth-management apps
m1.com42.9%3482253334184
Brokerage & wealth-management apps
jpmorgan.com38.9%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
sofi.com36.7%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
etrade.com33.8%72778329360
Brokerage & wealth-management apps
public.com33.8%2.5K3681.9K17718236
Brokerage & wealth-management apps
ellevest.com28.4%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
personalcapital.com24.4%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
webull.com24.4%521013626132
Brokerage & wealth-management apps
robinhood.com21.1%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
empower.com20.7%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
tastytrade.com18.2%3971512412260
Brokerage & wealth-management apps
tradestation.com16.7%334267191964
Brokerage & wealth-management apps
troweprice.com16.7%75183681
Brokerage & wealth-management apps
acorns.com16.4%2303512.6K204
Brokerage & wealth-management apps,
Personal checking accounts & neobanks
thinkorswim.com16.0%174
Brokerage & wealth-management apps
edelmanfinancialengines.com13.5%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
moomoo.com12.4%261523417947224
Brokerage & wealth-management apps
merrilledge.com11.3%188
Brokerage & wealth-management apps
morganstanley.com9.8%30978213463128
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs,
Mortgage lenders
Top search engine domains

Domains appearing most frequently in Google search results for Brokerage & wealth-management apps queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Brokerage & wealth-management apps businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
etrade.com100.0%72778329360
Brokerage & wealth-management apps
jpmorgan.com100.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
schwab.com88.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
interactivebrokers.com88.0%133471626058259
Brokerage & wealth-management apps
merrilledge.com80.0%188
Brokerage & wealth-management apps
sofi.com80.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
wealthfront.com64.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com64.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
robinhood.com52.0%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
webull.com24.0%521013626132
Brokerage & wealth-management apps
public.com16.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
charlesschwab.com12.0%115133
Brokerage & wealth-management apps,
Consumer banking
ibkr.com12.0%1.2K412975248
Brokerage & wealth-management apps
morganstanley.com8.0%30978213463128
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs,
Mortgage lenders
ally.com8.0%1616635.1K4484
Brokerage & wealth-management apps,
Consumer banking,
Mortgage lenders,
Personal checking accounts & neobanks,
Used car dealers
wellsfargo.com4.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
Top search engine domains — neutral

Domains in Google search results for neutral queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

First-Time Investor Persona segment

16 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m just getting started with investing, and I want an app that makes the whole process feel approachable instead of intimidating.
I’m probably moving from a savings account mindset, so I need clear explanations, low or no minimums, fractional shares, and simple ways to automate deposits.
I want to understand what I’m buying, why it matters, and how risk works without being buried in jargon.
Signal correlations — First-Time Investor

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.68947.5%16Dominant
Backlink Count+0.66143.7%16Dominant
HC+0.58233.9%16Dominant
Common Crawl+0.43819.2%15Dominant
Reddit Posts+0.34011.5%12Dominant
Reddit Comments+0.32510.6%13Dominant
Search Engine Appearances+0.32210.3%12Dominant
Avg Search Engine RankLower rank = better-0.2315.3%12Strong
Best Search Engine RankLower rank = better+0.1021%12Confirmed
Homepage Keywords-0.0930.9%13Emerging
Wikidata+0.0860.7%6Emerging
Top LLM-recommended domains — First-Time Investor

How often AI recommended each domain when answering First-Time Investor queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — First-Time Investor

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
sofi.com100.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
wealthfront.com100.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
public.com100.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
ellevest.com84.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
schwab.com76.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
acorns.com76.0%2303512.6K204
Brokerage & wealth-management apps,
Personal checking accounts & neobanks
m1.com72.0%3482253334184
Brokerage & wealth-management apps
robinhood.com40.0%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
charlesschwab.com24.0%115133
Brokerage & wealth-management apps,
Consumer banking
ewealthmanager.com8.0%5
Brokerage & wealth-management apps
etrade.com8.0%72778329360
Brokerage & wealth-management apps
stash.com8.0%284111
Brokerage & wealth-management apps
e-trade.com4.0%
Brokerage & wealth-management apps
Top search engine domains — First-Time Investor

Domains in Google search results for First-Time Investor queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — First-Time Investor

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Active Day Trader Persona segment

15 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I trade frequently and care most about execution speed, reliability, and having the right tools at my fingertips when the market is moving fast.
I want real-time data, advanced charting, customizable watchlists, fast order entry, options capabilities, and access to premarket and after-hours sessions.
Low commissions and tight spreads matter because costs add up quickly with my volume.
Signal correlations — Active Day Trader

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.74755.8%11Dominant
Best Search Engine RankLower rank = better+0.68847.3%11Dominant
PageRank+0.55430.7%15Dominant
Backlink Count+0.53528.6%15Dominant
HC+0.52427.5%15Dominant
Avg Search Engine RankLower rank = better-0.40116.1%11Dominant
Common Crawl+0.36413.3%15Dominant
Reddit Posts+0.33311.1%10Dominant
Homepage Keywords+0.2456%14Strong
Reddit Comments+0.2285.2%12Strong
Wikidata+0.1001%5Confirmed
Top LLM-recommended domains — Active Day Trader

How often AI recommended each domain when answering Active Day Trader queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Active Day Trader

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
interactivebrokers.com100.0%133471626058259
Brokerage & wealth-management apps
tradestation.com100.0%334267191964
Brokerage & wealth-management apps
tastytrade.com100.0%3971512412260
Brokerage & wealth-management apps
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
webull.com100.0%521013626132
Brokerage & wealth-management apps
etrade.com100.0%72778329360
Brokerage & wealth-management apps
thinkorswim.com84.0%174
Brokerage & wealth-management apps
moomoo.com56.0%261523417947224
Brokerage & wealth-management apps
lightspeed.com52.0%27644564
Brokerage & wealth-management apps
firstrade.com28.0%2124
Brokerage & wealth-management apps
tradier.com28.0%531104
Brokerage & wealth-management apps
tradezero.co24.0%25140
Brokerage & wealth-management apps
centerpointsecurities.com24.0%997220
Brokerage & wealth-management apps
cobra.com4.0%25144
Brokerage & wealth-management apps,
Golf equipment brands
Top search engine domains — Active Day Trader

Domains in Google search results for Active Day Trader queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Active Day Trader

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Retirement Planner Persona segment

54 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m focused on building long-term financial security, and I want an app that helps me plan for retirement in a disciplined, realistic way.
I’m less interested in daily market moves and more interested in asset allocation, tax-advantaged accounts, retirement calculators, and guidance that aligns with my age, income, and future goals.
I want to be able to manage IRAs or rollover accounts easily, automate contributions, and see projections that help me understand whether I’m on track.
Signal correlations — Retirement Planner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.55530.8%11Dominant
Reddit Comments+0.37514%29Dominant
HC+0.36813.6%46Dominant
Reddit Posts+0.35512.6%30Dominant
PageRank+0.33711.4%46Dominant
Backlink Count+0.33411.1%46Dominant
Search Engine Appearances+0.3069.4%35Dominant
Common Crawl+0.2405.8%40Strong
Avg Search Engine RankLower rank = better-0.1903.6%35Confirmed
Homepage Keywords-0.0610.4%46Emerging
Best Search Engine RankLower rank = better+0.0440.2%35Baseline
Top LLM-recommended domains — Retirement Planner

How often AI recommended each domain when answering Retirement Planner queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Retirement Planner

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
empower.com100.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
troweprice.com96.0%75183681
Brokerage & wealth-management apps
personalcapital.com84.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
edelmanfinancialengines.com76.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthfront.com64.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
jpmorgan.com56.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
m1.com52.0%3482253334184
Brokerage & wealth-management apps
merrilledge.com24.0%188
Brokerage & wealth-management apps
etrade.com16.0%72778329360
Brokerage & wealth-management apps
facet.com8.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
tdameritrade.com4.0%167121974
Brokerage & wealth-management apps
facethefacts.voya.com4.0%
Brokerage & wealth-management apps
tiaa.org4.0%1611517176
Brokerage & wealth-management apps
marcus.com4.0%19437851475
Brokerage & wealth-management apps,
Consumer banking,
Debt-consolidation lenders,
Personal loan & fintech lenders
facethewealth.com4.0%
Brokerage & wealth-management apps
ellevest.com4.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
Top search engine domains — Retirement Planner

Domains in Google search results for Retirement Planner queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Retirement Planner

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

High-Net-Worth Delegator Persona segment

26 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I have substantial assets and I’m looking for a wealth-management platform that combines digital convenience with high-touch service.
I want more than basic brokerage functionality; I want sophisticated portfolio management, tax-aware strategies, estate and legacy planning support, and access to experienced advisors who understand complex financial lives.
My priorities are trust, discretion, customization, and a clear sense that my money is being handled thoughtfully rather than pushed into generic products.
Signal correlations — High-Net-Worth Delegator

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
HC+0.63139.9%24Dominant
PageRank+0.62739.3%24Dominant
Backlink Count+0.61637.9%24Dominant
Search Engine Appearances+0.45220.4%21Dominant
Reddit Posts+0.34511.9%16Dominant
Common Crawl+0.3009%20Strong
Best Search Engine RankLower rank = better+0.2014%21Strong
Homepage Keywords+0.0940.9%24Emerging
Avg Search Engine RankLower rank = better-0.0550.3%21Emerging
Wikidata+0.0520.3%10Emerging
Reddit Comments-0.0210%12Baseline
Top LLM-recommended domains — High-Net-Worth Delegator

How often AI recommended each domain when answering High-Net-Worth Delegator queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — High-Net-Worth Delegator

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
jpmorgan.com100.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
morganstanley.com100.0%30978213463128
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs,
Mortgage lenders
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
goldmansachs.com100.0%162412120828
Brokerage & wealth-management apps,
Commercial banking,
Credit cards
ubs.com100.0%263171939113172
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Consumer wealth advisors / RIAs
northerntrust.com100.0%3881312
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
schwab.com96.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
bofa.com52.0%323169596
Brokerage & wealth-management apps,
Commercial banking,
Consumer banking,
Credit cards
rbcwealthmanagement.com48.0%1326284
Brokerage & wealth-management apps
bnymellonwealth.com40.0%972
Brokerage & wealth-management apps
wellsfargo.com32.0%3.1K1108649382284
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
ml.com20.0%26582811612
Brokerage & wealth-management apps,
Mortgage lenders
wellsfargoadvisors.com20.0%3231160
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
rockco.com20.0%56
Brokerage & wealth-management apps
citi.com16.0%1.3K1245051924212
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders
raymondjames.com8.0%1K9929292
Brokerage & wealth-management apps
stifel.com8.0%159231100
Brokerage & wealth-management apps,
M&A advisory boutiques
citiprivatebank.com8.0%117
Brokerage & wealth-management apps
fiduciarytrust.com4.0%31
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
privatebank.bankofamerica.com4.0%10216
Brokerage & wealth-management apps
charlesschwab.com4.0%115133
Brokerage & wealth-management apps,
Consumer banking
bankofamerica.com4.0%1.5K7399125102128
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
bairdwealth.com4.0%42452
Brokerage & wealth-management apps
bessemertrust.com4.0%844
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Executive search
wilmingtontrust.com4.0%56104
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
Top search engine domains — High-Net-Worth Delegator

Domains in Google search results for High-Net-Worth Delegator queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — High-Net-Worth Delegator

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Hands-Off Robo Saver Persona segment

19 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want investing to be mostly automatic because I don’t enjoy researching stocks or monitoring the market all the time.
My ideal app helps me set goals, answer a few questions about risk, and then handles the portfolio construction, rebalancing, and ongoing management with minimal effort from me.
I like the idea of recurring deposits, goal tracking, and simple visuals that show progress without making me obsess over daily fluctuations.
Signal correlations — Hands-Off Robo Saver

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.70850.2%18Dominant
HC+0.55430.7%18Dominant
Backlink Count+0.53628.7%18Dominant
Search Engine Appearances+0.31910.2%14Dominant
Common Crawl+0.3019%18Dominant
Reddit Comments+0.2868.2%15Strong
Reddit Posts+0.2094.4%14Strong
Avg Search Engine RankLower rank = better+0.1873.5%14Confirmed
Best Search Engine RankLower rank = better+0.1823.3%14Confirmed
Wikidata+0.1432%7Confirmed
Homepage Keywords+0.0630.4%17Emerging
Top LLM-recommended domains — Hands-Off Robo Saver

How often AI recommended each domain when answering Hands-Off Robo Saver queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Hands-Off Robo Saver

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
wealthfront.com100.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
sofi.com100.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
ellevest.com100.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
m1.com96.0%3482253334184
Brokerage & wealth-management apps
acorns.com56.0%2303512.6K204
Brokerage & wealth-management apps,
Personal checking accounts & neobanks
sigfig.com52.0%51416
Brokerage & wealth-management apps
empower.com40.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
ally.com20.0%1616635.1K4484
Brokerage & wealth-management apps,
Consumer banking,
Mortgage lenders,
Personal checking accounts & neobanks,
Used car dealers
personalcapital.com8.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
public.com8.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
etrade.com4.0%72778329360
Brokerage & wealth-management apps
interactivebrokers.com4.0%133471626058259
Brokerage & wealth-management apps
frec.com4.0%949012164
Brokerage & wealth-management apps
axosinvest.com4.0%2
Brokerage & wealth-management apps
fidelitygo.com4.0%
Brokerage & wealth-management apps
Top search engine domains — Hands-Off Robo Saver

Domains in Google search results for Hands-Off Robo Saver queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Hands-Off Robo Saver

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Options Enthusiast Persona segment

19 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I specifically want a brokerage app that takes options trading seriously and gives me the tools to trade strategies with confidence.
I need an interface that makes it easy to evaluate contracts, analyze Greeks, compare expirations and strike prices, and place multi-leg trades without confusion.
Pricing matters a lot because options costs can stack up, especially when I’m active.
Signal correlations — Options Enthusiast

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.58333.9%11Dominant
Backlink Count+0.54129.2%17Dominant
PageRank+0.50725.7%17Dominant
Wikidata+0.41417.2%7Dominant
HC+0.39515.6%17Dominant
Search Engine Appearances+0.2466.1%11Strong
Common Crawl+0.1823.3%15Confirmed
Avg Search Engine RankLower rank = better-0.1642.7%11Confirmed
Homepage Keywords+0.1271.6%15Confirmed
Reddit Posts-0.1031.1%10Confirmed
Reddit Comments-0.0350.1%12Baseline
Top LLM-recommended domains — Options Enthusiast

How often AI recommended each domain when answering Options Enthusiast queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Options Enthusiast

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
tastytrade.com100.0%3971512412260
Brokerage & wealth-management apps
interactivebrokers.com100.0%133471626058259
Brokerage & wealth-management apps
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
webull.com100.0%521013626132
Brokerage & wealth-management apps
thinkorswim.com92.0%174
Brokerage & wealth-management apps
etrade.com92.0%72778329360
Brokerage & wealth-management apps
tradestation.com84.0%334267191964
Brokerage & wealth-management apps
moomoo.com80.0%261523417947224
Brokerage & wealth-management apps
robinhood.com36.0%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
firstrade.com28.0%2124
Brokerage & wealth-management apps
eoption.com20.0%4132
Brokerage & wealth-management apps
public.com20.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
tradier.com16.0%531104
Brokerage & wealth-management apps
poweretrade.com12.0%
Brokerage & wealth-management apps
tradezero.us8.0%1140
Brokerage & wealth-management apps
trade.station.com4.0%
Brokerage & wealth-management apps
trade-station.com4.0%
Brokerage & wealth-management apps
projectfinance.com4.0%84
Brokerage & wealth-management apps
Top search engine domains — Options Enthusiast

Domains in Google search results for Options Enthusiast queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Options Enthusiast

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Tax-Savvy Professional Persona segment

16 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m a busy professional in a higher tax bracket, and I want a brokerage or wealth app that helps me invest efficiently while being smart about taxes.
I’m looking for features like tax-loss harvesting, asset location guidance, retirement account optimization, and clear reporting that makes it easier to work with my accountant or manage filing on my own.
I want to understand the after-tax impact of decisions, not just the headline return numbers.
Signal correlations — Tax-Savvy Professional

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.48823.8%16Dominant
Search Engine Appearances+0.37814.3%14Dominant
PageRank+0.37514.1%16Dominant
Best Search Engine RankLower rank = better+0.37113.8%14Dominant
HC+0.34511.9%16Dominant
Avg Search Engine RankLower rank = better-0.2848%14Strong
Reddit Posts+0.1763.1%13Confirmed
Common Crawl+0.1291.7%16Confirmed
Reddit Comments+0.1191.4%14Confirmed
Homepage Keywords-0.0970.9%16Emerging
Wikidata-0.0240.1%8Baseline
Top LLM-recommended domains — Tax-Savvy Professional

How often AI recommended each domain when answering Tax-Savvy Professional queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Tax-Savvy Professional

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
wealthfront.com100.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
personalcapital.com100.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
m1.com100.0%3482253334184
Brokerage & wealth-management apps
interactivebrokers.com96.0%133471626058259
Brokerage & wealth-management apps
jpmorgan.com84.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
facet.com28.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
etrade.com24.0%72778329360
Brokerage & wealth-management apps
empower.com20.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
ellevest.com20.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
public.com16.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
edelmanfinancialengines.com8.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
robinhood.com4.0%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
Top search engine domains — Tax-Savvy Professional

Domains in Google search results for Tax-Savvy Professional queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Tax-Savvy Professional

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Gen Z Starter Persona segment

14 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m early in my financial journey, and I want an investing app that fits naturally into how I already manage money on my phone.
I care about a great mobile experience, low barriers to entry, and the ability to start with small amounts while I’m still learning.
Fractional shares, recurring investments, simple portfolio views, and bite-sized education are all appealing to me.
Signal correlations — Gen Z Starter

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
PageRank+0.79262.7%14Dominant
Search Engine Appearances+0.70649.9%12Dominant
Common Crawl+0.67044.9%13Dominant
Backlink Count+0.67044.9%14Dominant
HC+0.63139.8%14Dominant
Reddit Comments+0.56932.4%13Dominant
Reddit Posts+0.49724.7%12Dominant
Homepage Keywords+0.43418.8%12Dominant
Best Search Engine RankLower rank = better+0.41617.3%12Dominant
Wikidata+0.1432%6Confirmed
Avg Search Engine RankLower rank = better-0.1261.6%12Confirmed
Top LLM-recommended domains — Gen Z Starter

How often AI recommended each domain when answering Gen Z Starter queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Gen Z Starter

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
sofi.com100.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
public.com100.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
robinhood.com100.0%2.3K2.2K3.6K15847116
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthfront.com96.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
m1.com96.0%3482253334184
Brokerage & wealth-management apps
vanguard.com92.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
schwab.com88.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
acorns.com48.0%2303512.6K204
Brokerage & wealth-management apps,
Personal checking accounts & neobanks
webull.com44.0%521013626132
Brokerage & wealth-management apps
stash.com20.0%284111
Brokerage & wealth-management apps
charlesschwab.com12.0%115133
Brokerage & wealth-management apps,
Consumer banking
e-trade.com4.0%
Brokerage & wealth-management apps
Top search engine domains — Gen Z Starter

Domains in Google search results for Gen Z Starter queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Gen Z Starter

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

Income-Focused Retiree Persona segment

30 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m either retired or close to retirement, and my main focus is generating reliable income while protecting the assets I’ve worked hard to build.
I want a platform that helps me manage withdrawals, monitor income from dividends or fixed-income investments, and understand how my portfolio supports my spending needs over time.
Stability, clarity, and trust are much more important to me than chasing high-risk returns.
Signal correlations — Income-Focused Retiree

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.78661.7%7Dominant
Backlink Count+0.56031.4%30Dominant
HC+0.46922%30Dominant
PageRank+0.39315.5%30Dominant
Common Crawl+0.33611.3%28Dominant
Search Engine Appearances+0.33311.1%24Dominant
Reddit Posts+0.2817.9%22Strong
Avg Search Engine RankLower rank = better+0.1963.8%24Confirmed
Reddit Comments+0.1251.6%20Confirmed
Best Search Engine RankLower rank = better+0.1021%24Confirmed
Homepage Keywords-0.0030%29Baseline
Top LLM-recommended domains — Income-Focused Retiree

How often AI recommended each domain when answering Income-Focused Retiree queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Income-Focused Retiree

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
vanguard.com100.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
schwab.com100.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
betterment.com92.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
jpmorgan.com88.0%1.7K185016194180
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
M&A advisory boutiques,
Mortgage lenders,
Tax-prep services for consumers
troweprice.com88.0%75183681
Brokerage & wealth-management apps
empower.com68.0%65596818232
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
edelmanfinancialengines.com64.0%322202
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
personalcapital.com64.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
m1.com32.0%3482253334184
Brokerage & wealth-management apps
etrade.com24.0%72778329360
Brokerage & wealth-management apps
public.com24.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
merrilledge.com20.0%188
Brokerage & wealth-management apps
ml.com20.0%26582811612
Brokerage & wealth-management apps,
Mortgage lenders
wealthfront.com20.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
edwardjones.com16.0%5745193324
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
tdameritrade.com12.0%167121974
Brokerage & wealth-management apps
principal.com12.0%1872823148
Brokerage & wealth-management apps,
Dental services,
Life insurance
ewealthmanager.com8.0%5
Brokerage & wealth-management apps
usbank.com8.0%65311761129320
Brokerage & wealth-management apps,
Commercial banking,
Commercial mortgage lending,
Consumer banking,
Credit cards,
Mortgage lenders,
Personal checking accounts & neobanks
jhinvestments.com4.0%14152
Brokerage & wealth-management apps
facet.com4.0%10883150216
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
capitalgroup.com4.0%2511428
Brokerage & wealth-management apps
ameriprise.com4.0%40624448
Brokerage & wealth-management apps
m1finance.com4.0%5184
Brokerage & wealth-management apps
Top search engine domains — Income-Focused Retiree

Domains in Google search results for Income-Focused Retiree queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Income-Focused Retiree

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%

ESG-Minded Investor Persona segment

22 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want my investments to reflect my values, so I’m looking for a brokerage or wealth-management app that makes values-based investing practical and transparent.
I’m interested in sustainable, ESG, climate-conscious, or socially responsible options, but I do not want vague marketing claims or funds that are labeled responsibly without clear evidence behind them.
I want to be able to screen investments, understand the methodology used, and see how values alignment fits alongside diversification, risk, and long-term performance.
Signal correlations — ESG-Minded Investor

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.51826.8%14Dominant
Homepage Keywords+0.41317.1%18Dominant
Backlink Count+0.38214.6%20Dominant
Best Search Engine RankLower rank = better+0.38114.5%14Dominant
Common Crawl+0.33711.3%18Dominant
Avg Search Engine RankLower rank = better+0.33010.9%14Dominant
PageRank+0.32210.4%20Dominant
Reddit Comments+0.2606.8%15Strong
Reddit Posts+0.2325.4%13Strong
Wikidata+0.1983.9%7Confirmed
HC+0.1753.1%20Confirmed
Top LLM-recommended domains — ESG-Minded Investor

How often AI recommended each domain when answering ESG-Minded Investor queries within Brokerage & wealth-management apps. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — ESG-Minded Investor

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
interactivebrokers.com100.0%133471626058259
Brokerage & wealth-management apps
fidelity.com100.0%49230.7K3.7K8433156
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Credit monitoring services,
Personal checking accounts & neobanks
betterment.com100.0%911284893541305
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
ellevest.com100.0%615176
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
wealthfront.com96.0%826752880
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
schwab.com88.0%1K36880869266
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
public.com88.0%2.5K3681.9K17718236
Brokerage & wealth-management apps
vanguard.com80.0%4891959997336
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs,
Personal checking accounts & neobanks
openinvest.com64.0%1
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
earthfolio.com64.0%
Brokerage & wealth-management apps
sofi.com24.0%5511632.2K140120444
Brokerage & wealth-management apps,
Consumer banking,
Consumer wealth advisors / RIAs,
Credit cards,
Debt-consolidation lenders,
Mortgage lenders,
Personal checking accounts & neobanks,
Personal loan & fintech lenders
m1.com24.0%3482253334184
Brokerage & wealth-management apps
ethic.com16.0%680
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
charlesschwab.com12.0%115133
Brokerage & wealth-management apps,
Consumer banking
personalcapital.com12.0%4321644
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
titan.com8.0%91624124
Brokerage & wealth-management apps
etrade.com4.0%72778329360
Brokerage & wealth-management apps
msci.com4.0%14722013344
Brokerage & wealth-management apps
earthfolioplatform.com4.0%
Brokerage & wealth-management apps
wealthsimple.com4.0%504804.4K4816
Brokerage & wealth-management apps
earthfoliopartners.com4.0%
Brokerage & wealth-management apps
swellinvesting.com4.0%56
Brokerage & wealth-management apps,
Consumer wealth advisors / RIAs
Top search engine domains — ESG-Minded Investor

Domains in Google search results for ESG-Minded Investor queries within Brokerage & wealth-management apps. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — ESG-Minded Investor

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1bankofamerica.com
72.0000
21.1K531.2K41.000080.1%
2jpmorgan.com
72.0000
19.3K517.9K38.000073.2%
3goldmansachs.com
71.0000
17.6K522.6K38.000046.7%
4fidelity.com
68.0000
17.5K368.5K35.000076.8%
5wellsfargo.com
69.0000
16.8K358.8K35.000080.4%
6morganstanley.com
70.0000
14.6K407.8K38.000061.8%
7schwab.com
67.0000
12.7K243.1K35.000096.7%
8ubs.com
68.0000
11.7K322.5K36.000046.3%
9usbank.com
67.0000
10.7K245.7K35.000077.0%
10vanguard.com
64.0000
10.7K217.2K35.000072.2%
11sofi.com
66.0000
9.2K241.6K36.000080.7%
12robinhood.com
65.0000
7.2K181.7K35.000054.6%
13edwardjones.com
60.0000
7.2K157.1K34.000034.6%
14msci.com
66.0000
6.8K201.3K35.000015.4%
15citi.com
64.0000
6.5K160.6K35.000069.5%
16ml.com
60.0000
4.3K106.2K34.000058.0%
17acorns.com
60.0000
4.2K96.3K35.000055.3%
18raymondjames.com
62.0000
3.9K86.7K26.000028.6%
19ally.com
62.0000
3.6K87.3K34.000077.9%
20interactivebrokers.com
59.0000
3.5K70.4K34.000095.6%
21principal.com
62.0000
3.2K60.6K34.000046.2%
22betterment.com
60.0000
3K75K34.000080.5%
23tiaa.org
61.0000
2.7K81.4K34.000024.2%
24tdameritrade.com
55.0000
2.5K50.8K25.000060.4%
25webull.com
54.0000
2.5K44.6K34.000081.3%