LLM Ranking Factors

Mattress stores

SE Outbound Links ρ=0.442
Domains
120
Personas
11
Top signal
SE Outbound Links
ρ = 0.442
Top LLM domain
mattressfirm.com
Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.

The Mattress stores industry covers 120 domains in this dataset. The most LLM-recommended vendors include mattressfirm.com and saatva.com and brooklynbedding.com.

Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.442, n=94 (vs. ρ=0.230 across all industries)). Backlink Count follows as second-strongest (ρ=0.415).

mattressfirm.com, saatva.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

Conversely, amazon.com, walmart.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.

10 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.442), Backlink Count (ρ=0.415), BL Authority (ρ=0.413), BL Authority (Exp) (ρ=0.412), Search Engine Appearances (ρ=0.395), HC (ρ=0.390), PageRank (ρ=0.383), Best Search Engine Rank (ρ=0.338), Reddit Posts (ρ=0.283), Common Crawl (ρ=0.275).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.

Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.

Jump to persona:

Signal correlations — Mattress stores

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 120 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.44219.5%94Dominant
Backlink Count+0.41517.2%106Dominant
BL Authority+0.41317%105Dominant
BL Authority (Exp)+0.41217%105Dominant
Search Engine Appearances+0.39515.6%83Dominant
HC+0.39015.2%106Dominant
PageRank+0.38314.6%106Dominant
Best Search Engine Rank+0.33811.4%83Dominant
Reddit Posts+0.2838%55Strong
Common Crawl+0.2757.6%84Strong
Wikipedia Citations-0.1251.6%32Confirmed
Wikidata+0.1181.4%11Confirmed
Reddit Comments+0.0560.3%61Emerging
Avg Search Engine Rank+0.0200%83Baseline
Homepage Keywords+0.0060%98Baseline
Top LLM-recommended domains

How often AI models recommended each domain when answering Mattress stores queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.

Domain signals matrix (top 25 by LLM score)

A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.

Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
mattressfirm.com73.1%1054821946
Mattress stores
saatva.com72.4%943184
Mattress stores
brooklynbedding.com70.9%585861518120
Mattress stores
helixsleep.com38.9%754343127219
Mattress stores
tempurpedic.com37.5%108197112
Mattress stores
casper.com34.2%1.4K48411414276
Mattress stores
purple.com32.4%1.9K92286578129
Mattress stores
nestbedding.com32.4%40404
Mattress stores
wayfair.com32.0%1.7K1361.4K653426
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
costco.com29.8%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
avocadogreenmattress.com29.8%701849820
Furniture stores,
Mattress stores
naturepedic.com29.8%5078140
Mattress stores
ikea.com29.1%7617827319310512
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
amazon.com25.8%298.5K72.3K76.5K76.8K269
Affiliate-marketing networks,
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Customer support / contact center software,
Data analytics / BI software,
Data-warehouse / lakehouse platforms,
Enterprise AI platforms,
Enterprise search & knowledge copilots,
Furniture stores,
Golf equipment brands,
GPU / AI infrastructure vendors,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office furniture / workplace equipment,
Office supplies wholesalers,
Pest-control services,
Soft drink brands,
Streaming video services
walmart.com24.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
sleepnumber.com23.6%8.2K2351348
Mattress stores
tuftandneedle.com20.4%12611188
Mattress stores
beautyrest.com17.8%34372
Mattress stores
samsclub.com16.7%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
zinus.com15.6%2969248
Mattress stores
dreamcloudsleep.com15.3%582136
Mattress stores
amerisleep.com15.3%1.5K23313268
Mattress stores
nectarsleep.com14.9%11645952
Mattress stores
brentwoodhome.com13.5%16104
Mattress stores
leesa.com13.5%100377112
Mattress stores
Top search engine domains

Domains appearing most frequently in Google search results for Mattress stores queries — counts are filtered to only the search queries associated with this industry.

Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.

Top domains by backlink authority

Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.

Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

neutral General / no persona

4,179 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want straightforward, reliable recommendations, so recommend to me the top 10 Mattress stores businesses or websites that I should check out.
Signal correlations — neutral

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.2687.2%2,638Strong
Best Search Engine RankLower rank = better+0.2556.5%2,638Strong
Backlink Count+0.2224.9%3,629Strong
PageRank+0.2134.5%3,629Strong
HC+0.1983.9%3,629Confirmed
Wikidata+0.1482.2%644Confirmed
Reddit Comments+0.1321.7%1,699Confirmed
Reddit Posts+0.1271.6%1,729Confirmed
Common Crawl+0.1231.5%3,003Confirmed
Avg Search Engine RankLower rank = better+0.1081.2%2,638Confirmed
Homepage Keywords+0.0350.1%3,337Baseline
Top LLM-recommended domains — neutral

How often AI recommended each domain when answering neutral queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — neutral

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
saatva.com100.0%943184
Mattress stores
tempurpedic.com100.0%108197112
Mattress stores
casper.com100.0%1.4K48411414276
Mattress stores
purple.com100.0%1.9K92286578129
Mattress stores
helixsleep.com96.0%754343127219
Mattress stores
brooklynbedding.com96.0%585861518120
Mattress stores
avocadogreenmattress.com92.0%701849820
Furniture stores,
Mattress stores
mattressfirm.com56.0%1054821946
Mattress stores
tuftandneedle.com48.0%12611188
Mattress stores
nectarsleep.com44.0%11645952
Mattress stores
dreamcloudsleep.com44.0%582136
Mattress stores
leesa.com36.0%100377112
Mattress stores
amerisleep.com24.0%1.5K23313268
Mattress stores
nolahmattress.com20.0%25155364
Mattress stores
sleepnumber.com12.0%8.2K2351348
Mattress stores
nestbedding.com12.0%40404
Mattress stores
beautyrest.com8.0%34372
Mattress stores
winkbeds.com8.0%7654228
Mattress stores
sealy.com4.0%2021108
Mattress stores
Top search engine domains — neutral

Domains in Google search results for neutral queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — neutral

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Budget first apartment Persona segment

21 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m furnishing my first apartment and I need a mattress that feels comfortable without wrecking my budget.
I’m price sensitive, but I still want something that won’t sag in a year or leave me waking up sore.
I spend a lot of time comparing online reviews, sale prices, financing offers, and delivery fees because the total cost matters more to me than the sticker price alone.
Signal correlations — Budget first apartment

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Common Crawl+0.58734.4%18Dominant
HC+0.56231.6%20Dominant
Search Engine Appearances+0.55731%16Dominant
Backlink Count+0.55230.5%20Dominant
Homepage Keywords-0.52928%16Dominant
PageRank+0.51926.9%20Dominant
Wikidata+0.48623.6%6Dominant
Reddit Comments+0.47222.3%13Dominant
Reddit Posts+0.42718.2%15Dominant
Avg Search Engine RankLower rank = better-0.40416.3%16Dominant
Best Search Engine RankLower rank = better+0.32810.8%16Dominant
Top LLM-recommended domains — Budget first apartment

How often AI recommended each domain when answering Budget first apartment queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Budget first apartment

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
costco.com100.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
amazon.com100.0%298.5K72.3K76.5K76.8K269
Affiliate-marketing networks,
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Customer support / contact center software,
Data analytics / BI software,
Data-warehouse / lakehouse platforms,
Enterprise AI platforms,
Enterprise search & knowledge copilots,
Furniture stores,
Golf equipment brands,
GPU / AI infrastructure vendors,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office furniture / workplace equipment,
Office supplies wholesalers,
Pest-control services,
Soft drink brands,
Streaming video services
ikea.com100.0%7617827319310512
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
brooklynbedding.com100.0%585861518120
Mattress stores
wayfair.com100.0%1.7K1361.4K653426
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
walmart.com96.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
samsclub.com88.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
mattressfirm.com84.0%1054821946
Mattress stores
allswellhome.com76.0%9512
Mattress stores
zinus.com60.0%2969248
Mattress stores
tuftandneedle.com36.0%12611188
Mattress stores
target.com16.0%7.6K1.2K3.5K84312016
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Furniture stores,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
nectarsleep.com12.0%11645952
Mattress stores
dreamcloudsleep.com4.0%582136
Mattress stores
dreamfoambedding.com4.0%132128884
Mattress stores
bigsandymattressfactory.com4.0%
Mattress stores
siena.com4.0%26
Mattress stores
samclub.com4.0%
Beer brands,
Credit cards,
Mattress stores,
Wine & spirits brands
nolahmattress.com4.0%25155364
Mattress stores
nestbedding.com4.0%40404
Mattress stores
bjs.com4.0%2074957125
Mattress stores
Top search engine domains — Budget first apartment

Domains in Google search results for Budget first apartment queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Budget first apartment

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Back pain sufferer Persona segment

34 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m shopping for a mattress because sleep has become a health issue for me, not just a comfort preference.
I deal with back pain and stiffness, so I need a mattress that supports proper alignment, relieves pressure, and helps me wake up with less pain instead of more.
I’m willing to pay more for real support, but I need credible information to justify the purchase.
Signal correlations — Back pain sufferer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Backlink Count+0.38614.9%34Dominant
PageRank+0.37714.2%34Dominant
Common Crawl+0.34511.9%31Dominant
Search Engine Appearances+0.2827.9%34Strong
HC+0.2657%34Strong
Best Search Engine RankLower rank = better+0.1612.6%34Confirmed
Reddit Posts+0.1151.3%24Confirmed
Homepage Keywords+0.0940.9%33Emerging
Avg Search Engine RankLower rank = better-0.0810.7%34Emerging
Reddit Comments-0.0680.5%23Emerging
Top LLM-recommended domains — Back pain sufferer

How often AI recommended each domain when answering Back pain sufferer queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Back pain sufferer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
saatva.com100.0%943184
Mattress stores
mattressfirm.com100.0%1054821946
Mattress stores
tempurpedic.com92.0%108197112
Mattress stores
brooklynbedding.com84.0%585861518120
Mattress stores
sleepnumber.com80.0%8.2K2351348
Mattress stores
helixsleep.com80.0%754343127219
Mattress stores
winkbeds.com68.0%7654228
Mattress stores
naturepedic.com56.0%5078140
Mattress stores
nestbedding.com52.0%40404
Mattress stores
amerisleep.com44.0%1.5K23313268
Mattress stores
casper.com36.0%1.4K48411414276
Mattress stores
purple.com28.0%1.9K92286578129
Mattress stores
sleepez.com16.0%6411150
Mattress stores
beautyrest.com16.0%34372
Mattress stores
thecleanbedroom.com16.0%92
Mattress stores
avocadogreenmattress.com16.0%701849820
Furniture stores,
Mattress stores
us-mattress.com16.0%620148
Mattress stores
thecompanystore.com16.0%401156
Mattress stores
sleeplikethedead.com12.0%31232
Mattress stores
dlxmattress.com12.0%166471108
Mattress stores
costco.com8.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
sleepfoundation.org4.0%1.4K2298367216
Mattress stores
sealy.com4.0%2021108
Mattress stores
goodbed.com4.0%23620100
Mattress stores
mattressunderground.com4.0%46250130140
Mattress stores
Top search engine domains — Back pain sufferer

Domains in Google search results for Back pain sufferer queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Back pain sufferer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Hot sleeper couple Persona segment

24 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

My partner and I are shopping for a mattress that can solve two problems at once: we both sleep hot, and we don’t want to disturb each other every time one of us moves.
Temperature regulation and motion isolation are the top priorities for us, and we need a retailer that takes those concerns seriously instead of just labeling every mattress as cooling.
We compare foam, hybrid, latex, and coil options carefully because we know materials matter, and we want clear explanations about breathability, edge support, and whether cooling features are actually built into the mattress or just part of the cover.
Signal correlations — Hot sleeper couple

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Common Crawl+0.44820%23Dominant
Search Engine Appearances+0.38514.9%23Dominant
Avg Search Engine RankLower rank = better-0.33611.3%23Dominant
Backlink Count+0.3149.8%24Dominant
HC+0.2727.4%24Strong
Reddit Comments+0.2526.4%15Strong
PageRank+0.2255%24Strong
Best Search Engine RankLower rank = better+0.2144.6%23Strong
Homepage Keywords+0.0580.3%23Emerging
Reddit Posts+0.0240.1%16Baseline
Top LLM-recommended domains — Hot sleeper couple

How often AI recommended each domain when answering Hot sleeper couple queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Hot sleeper couple

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
saatva.com100.0%943184
Mattress stores
brooklynbedding.com100.0%585861518120
Mattress stores
mattressfirm.com96.0%1054821946
Mattress stores
tempurpedic.com92.0%108197112
Mattress stores
purple.com92.0%1.9K92286578129
Mattress stores
nestbedding.com80.0%40404
Mattress stores
sleepnumber.com68.0%8.2K2351348
Mattress stores
helixsleep.com60.0%754343127219
Mattress stores
sleepare.com48.0%3300
Mattress stores
casper.com48.0%1.4K48411414276
Mattress stores
amerisleep.com36.0%1.5K23313268
Mattress stores
naturepedic.com32.0%5078140
Mattress stores
avocadogreenmattress.com28.0%701849820
Furniture stores,
Mattress stores
sleepez.com24.0%6411150
Mattress stores
winkbeds.com24.0%7654228
Mattress stores
beautyrest.com16.0%34372
Mattress stores
nolahmattress.com16.0%25155364
Mattress stores
sleepsherpa.com12.0%84156
Mattress stores
leesa.com8.0%100377112
Mattress stores
sleeplikethedead.com4.0%31232
Mattress stores
mattressclarity.com4.0%100
Mattress stores
sleepfoundation.org4.0%1.4K2298367216
Mattress stores
dlxmattress.com4.0%166471108
Mattress stores
latexforless.com4.0%119144
Mattress stores
Top search engine domains — Hot sleeper couple

Domains in Google search results for Hot sleeper couple queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Hot sleeper couple

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Luxury master suite Persona segment

39 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m upgrading my primary bedroom and I want a premium mattress that feels like a real luxury purchase, not just an overpriced basic model with better branding.
Comfort, craftsmanship, premium materials, and a high-end shopping experience all matter to me.
I’m interested in features like hand-finished construction, natural latex, premium coils, cashmere or wool covers, and strong edge support, but I also want the retailer to explain why those materials justify the price.
Signal correlations — Luxury master suite

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Reddit Comments-0.43719.1%13Dominant
Homepage Keywords-0.33211%31Dominant
Search Engine Appearances+0.1381.9%17Confirmed
Backlink Count+0.1171.4%31Confirmed
Common Crawl-0.1121.2%19Confirmed
Best Search Engine RankLower rank = better-0.1061.1%17Confirmed
Reddit Posts-0.0950.9%8Emerging
HC+0.0620.4%31Emerging
PageRank+0.0490.2%31Baseline
Avg Search Engine RankLower rank = better-0.0450.2%17Baseline
Top LLM-recommended domains — Luxury master suite

How often AI recommended each domain when answering Luxury master suite queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Luxury master suite

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
hastens.com100.0%1878
Mattress stores
savoirbeds.com100.0%2388
Mattress stores
charlesprogers.com96.0%1760
Mattress stores
kluftmattress.com80.0%1112
Mattress stores
shifmanmattresses.com80.0%51128
Mattress stores
vispring.com72.0%452
Mattress stores
bloomingdales.com68.0%48693046108
Beauty & cosmetics retail,
Clothing & apparel retail,
Jewelry, luggage & leather goods retail,
Luxury fashion & accessories,
Mattress stores
thecleanbedroom.com48.0%92
Mattress stores
duxiana.com40.0%36
Mattress stores
roomandboard.com32.0%10031036
Furniture stores,
Home centers,
Mattress stores
vi-spring.com24.0%26
Mattress stores
tempurpedic.com24.0%108197112
Mattress stores
mattressmakers.com24.0%12298888
Mattress stores
naturepedic.com24.0%5078140
Mattress stores
horchow.com24.0%1687267
Mattress stores
dlxmattress.com16.0%166471108
Mattress stores
aireloom.com12.0%1716329
Mattress stores
bovelli.com12.0%
Mattress stores
vispringsleep.com8.0%
Mattress stores
shifman.com8.0%14
Mattress stores
hypnosbeds.com8.0%44
Mattress stores
sleep365.com8.0%188
Mattress stores
airloom.com8.0%180
Mattress stores
bryte.com8.0%3448
Mattress stores
shovlinmattress.com8.0%10116
Mattress stores
Top search engine domains — Luxury master suite

Domains in Google search results for Luxury master suite queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Luxury master suite

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Eco conscious shopper Persona segment

25 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want a mattress that aligns with my values as much as my comfort needs.
I’m actively looking for retailers that offer more sustainable, lower-toxicity options and that are transparent about materials, sourcing, and certifications.
I pay attention to whether a mattress uses natural latex, organic cotton, wool, recycled components, fiberglass-free construction, or low-VOC foams, and I want that information to be easy to verify rather than buried in fine print.
Signal correlations — Eco conscious shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
HC+0.68647.1%22Dominant
Backlink Count+0.62739.3%22Dominant
PageRank+0.55430.7%22Dominant
Search Engine Appearances+0.45921.1%20Dominant
Common Crawl+0.38014.5%17Dominant
Best Search Engine RankLower rank = better+0.36913.6%20Dominant
Reddit Comments-0.2285.2%13Strong
Homepage Keywords+0.1743%21Confirmed
Reddit Posts+0.1051.1%11Confirmed
Avg Search Engine RankLower rank = better+0.0900.8%20Emerging
Top LLM-recommended domains — Eco conscious shopper

How often AI recommended each domain when answering Eco conscious shopper queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Eco conscious shopper

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
avocadogreenmattress.com100.0%701849820
Furniture stores,
Mattress stores
naturepedic.com100.0%5078140
Mattress stores
saatva.com100.0%943184
Mattress stores
plushbeds.com100.0%4217196
Mattress stores
birchliving.com100.0%3083031140
Mattress stores
happsy.com100.0%7710140
Mattress stores
brentwoodhome.com80.0%16104
Mattress stores
earthfoam.com48.0%261121
Mattress stores
thefutonshop.com36.0%316216
Mattress stores
sleepez.com32.0%6411150
Mattress stores
thecleanbedroom.com32.0%92
Mattress stores
myessentia.com24.0%1966172
Mattress stores
mattresses.net24.0%363072
Mattress stores
nestbedding.com24.0%40404
Mattress stores
mygreenmattress.com20.0%392294120
Mattress stores
sleep365.com16.0%188
Mattress stores
savvyrest.com12.0%18081140
Furniture stores,
Mattress stores
ecosleep.com12.0%21120
Mattress stores
sleeponlatex.com8.0%592129688
Mattress stores
sleeponkatex.com8.0%
Mattress stores
awarasleep.com8.0%28
Mattress stores
naturpedic.com4.0%140
Mattress stores
eco-terra.com4.0%6
Mattress stores
spindlemattress.com4.0%3015120
Mattress stores
harborlightmattress.com4.0%
Mattress stores
Top search engine domains — Eco conscious shopper

Domains in Google search results for Eco conscious shopper queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Eco conscious shopper

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Guest room upgrader Persona segment

23 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m buying a mattress for a guest room, so I need something versatile, comfortable for a wide range of sleepers, and reasonably priced for a bed that won’t be used every night.
I’m not looking for the absolute cheapest option, but I also don’t need the same level of investment I’d make for my primary bedroom.
My goal is to make guests feel welcome and comfortable without overthinking every detail.
Signal correlations — Guest room upgrader

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Wikidata+0.73353.8%9Dominant
Reddit Posts+0.62438.9%20Dominant
Reddit Comments+0.59835.7%16Dominant
Homepage Keywords-0.59435.3%21Dominant
Common Crawl+0.52427.5%23Dominant
Search Engine Appearances+0.52227.3%21Dominant
Backlink Count+0.42217.8%23Dominant
PageRank+0.41817.5%23Dominant
HC+0.37313.9%23Dominant
Avg Search Engine RankLower rank = better-0.35312.4%21Dominant
Best Search Engine RankLower rank = better+0.2345.5%21Strong
Top LLM-recommended domains — Guest room upgrader

How often AI recommended each domain when answering Guest room upgrader queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Guest room upgrader

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
costco.com100.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
amazon.com100.0%298.5K72.3K76.5K76.8K269
Affiliate-marketing networks,
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Customer support / contact center software,
Data analytics / BI software,
Data-warehouse / lakehouse platforms,
Enterprise AI platforms,
Enterprise search & knowledge copilots,
Furniture stores,
Golf equipment brands,
GPU / AI infrastructure vendors,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office furniture / workplace equipment,
Office supplies wholesalers,
Pest-control services,
Soft drink brands,
Streaming video services
wayfair.com100.0%1.7K1361.4K653426
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
mattressfirm.com100.0%1054821946
Mattress stores
walmart.com100.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
samsclub.com96.0%7511652344116
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Credit cards,
Gas stations & fuel retail,
Mattress stores,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
ikea.com96.0%7617827319310512
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
brooklynbedding.com80.0%585861518120
Mattress stores
zinus.com48.0%2969248
Mattress stores
tuftandneedle.com36.0%12611188
Mattress stores
target.com28.0%7.6K1.2K3.5K84312016
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Furniture stores,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
allswellhome.com20.0%9512
Mattress stores
nectarsleep.com20.0%11645952
Mattress stores
casper.com16.0%1.4K48411414276
Mattress stores
ashleyfurniture.com16.0%182121410220
Furniture stores,
Mattress stores
bedbathandbeyond.com12.0%2101950595448
Home centers,
Mattress stores
saatva.com8.0%943184
Mattress stores
dreamcloudsleep.com4.0%582136
Mattress stores
macys.com4.0%10K792651633388
Beauty & cosmetics retail,
Clothing & apparel retail,
Cosmetics & makeup brands,
Jewelry, luggage & leather goods retail,
Mattress stores
nestbedding.com4.0%40404
Mattress stores
sleepfoundation.org4.0%1.4K2298367216
Mattress stores
nectar.com4.0%31211
Mattress stores
nolahmattress.com4.0%25155364
Mattress stores
Top search engine domains — Guest room upgrader

Domains in Google search results for Guest room upgrader queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Guest room upgrader

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Kids bed parent Persona segment

27 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m shopping for a mattress for my child, and my priorities are safety, value, durability, and convenience.
I need something that will support growing bodies, hold up to years of use, and ideally survive normal kid chaos like spills, jumping, and changing room setups.
I’m usually shopping for a twin or full, and I want straightforward guidance on firmness, materials, and what actually makes sense for a child or teenager rather than adult-focused marketing repackaged for kids.
Signal correlations — Kids bed parent

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Common Crawl-0.33611.3%24Dominant
Wikidata-0.3069.4%7Dominant
Search Engine Appearances-0.2767.6%26Strong
Homepage Keywords+0.2707.3%24Strong
Reddit Posts+0.0981%21Emerging
HC-0.0950.9%27Emerging
PageRank-0.0850.7%27Emerging
Backlink Count-0.0790.6%27Emerging
Avg Search Engine RankLower rank = better+0.0570.3%26Emerging
Reddit Comments-0.0410.2%19Baseline
Best Search Engine RankLower rank = better-0.0100%26Baseline
Top LLM-recommended domains — Kids bed parent

How often AI recommended each domain when answering Kids bed parent queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Kids bed parent

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
naturepedic.com100.0%5078140
Mattress stores
brooklynbedding.com100.0%585861518120
Mattress stores
nestbedding.com92.0%40404
Mattress stores
saatva.com88.0%943184
Mattress stores
mattressfirm.com88.0%1054821946
Mattress stores
helixsleep.com84.0%754343127219
Mattress stores
brentwoodhome.com68.0%16104
Mattress stores
avocadogreenmattress.com68.0%701849820
Furniture stores,
Mattress stores
ikea.com64.0%7617827319310512
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
wayfair.com52.0%1.7K1361.4K653426
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
amazon.com44.0%298.5K72.3K76.5K76.8K269
Affiliate-marketing networks,
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Customer support / contact center software,
Data analytics / BI software,
Data-warehouse / lakehouse platforms,
Enterprise AI platforms,
Enterprise search & knowledge copilots,
Furniture stores,
Golf equipment brands,
GPU / AI infrastructure vendors,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office furniture / workplace equipment,
Office supplies wholesalers,
Pest-control services,
Soft drink brands,
Streaming video services
dlxmattress.com36.0%166471108
Mattress stores
walmart.com32.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
engineeredsleep.com16.0%1511633176
Mattress stores
amerisleep.com12.0%1.5K23313268
Mattress stores
winkbeds.com8.0%7654228
Mattress stores
sleepfoundation.org8.0%1.4K2298367216
Mattress stores
helsy.com4.0%
Mattress stores
bearmattress.com4.0%104103316
Mattress stores
mattressclarity.com4.0%100
Mattress stores
leesa.com4.0%100377112
Mattress stores
sleepopolis.com4.0%9134010
Mattress stores
roomandboard.com4.0%10031036
Furniture stores,
Home centers,
Mattress stores
bigsandysuperstore.com4.0%36
Mattress stores
costco.com4.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
Top search engine domains — Kids bed parent

Domains in Google search results for Kids bed parent queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Kids bed parent

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Senior comfort seeker Persona segment

34 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I’m looking for a mattress that makes daily life easier, not harder.
Comfort is important, but so are support, ease of getting in and out of bed, pressure relief, and dependable service.
As I’ve gotten older, I notice more joint stiffness and less tolerance for mattresses that are too soft, too low, or hard to move around on.
Signal correlations — Senior comfort seeker

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.49824.8%32Dominant
Best Search Engine RankLower rank = better+0.3019.1%32Dominant
Backlink Count+0.2375.6%33Strong
HC+0.2325.4%33Strong
Homepage Keywords-0.2255.1%32Strong
PageRank+0.1823.3%33Confirmed
Common Crawl+0.1692.8%31Confirmed
Reddit Comments-0.1181.4%18Confirmed
Avg Search Engine RankLower rank = better+0.0560.3%32Emerging
Reddit Posts-0.0380.1%21Baseline
Top LLM-recommended domains — Senior comfort seeker

How often AI recommended each domain when answering Senior comfort seeker queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Senior comfort seeker

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
saatva.com100.0%943184
Mattress stores
tempurpedic.com100.0%108197112
Mattress stores
mattressfirm.com100.0%1054821946
Mattress stores
sleepnumber.com100.0%8.2K2351348
Mattress stores
beautyrest.com96.0%34372
Mattress stores
casper.com76.0%1.4K48411414276
Mattress stores
sealy.com56.0%2021108
Mattress stores
amerisleep.com48.0%1.5K23313268
Mattress stores
purple.com44.0%1.9K92286578129
Mattress stores
serta.com28.0%419132
Mattress stores
citymattress.com28.0%191
Mattress stores
originalmattress.com24.0%14116
Mattress stores
stearnsandfoster.com20.0%4116
Mattress stores
brooklynbedding.com20.0%585861518120
Mattress stores
us-mattress.com20.0%620148
Mattress stores
sternsandfoster.com16.0%
Mattress stores
naturepedic.com16.0%5078140
Mattress stores
costco.com16.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
mattresswarehouse.com12.0%126193356
Mattress stores
nestbedding.com12.0%40404
Mattress stores
avocadogreenmattress.com8.0%701849820
Furniture stores,
Mattress stores
sleepez.com8.0%6411150
Mattress stores
winkbeds.com8.0%7654228
Mattress stores
roomandboard.com4.0%10031036
Furniture stores,
Home centers,
Mattress stores
americanmattress.com4.0%2072
Mattress stores
Top search engine domains — Senior comfort seeker

Domains in Google search results for Senior comfort seeker queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Senior comfort seeker

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Short term rental host Persona segment

25 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I furnish vacation rentals and short-term rental properties, so I shop for mattresses with a business mindset even though I’m buying consumer products.
I need mattresses that create positive guest experiences, hold up under frequent turnover, and make sense across multiple units or room types.
Comfort matters because guest reviews can directly affect occupancy, but durability, stain protection, easy replacement, and consistent sizing are just as important.
Signal correlations — Short term rental host

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Best Search Engine RankLower rank = better+0.48223.2%23Dominant
Homepage Keywords-0.3129.8%22Dominant
Search Engine Appearances+0.2526.3%23Strong
Reddit Posts+0.2275.2%19Strong
Reddit Comments+0.2094.4%16Strong
Backlink Count+0.1692.8%24Confirmed
PageRank+0.1592.5%24Confirmed
HC+0.1572.5%24Confirmed
Wikidata-0.1432%6Confirmed
Avg Search Engine RankLower rank = better-0.1291.7%23Confirmed
Common Crawl+0.0470.2%23Baseline
Top LLM-recommended domains — Short term rental host

How often AI recommended each domain when answering Short term rental host queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Short term rental host

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
brooklynbedding.com100.0%585861518120
Mattress stores
saatva.com100.0%943184
Mattress stores
costco.com100.0%5.8K2K1.9K1351238
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Credit cards,
Furniture stores,
Gas stations & fuel retail,
Golf equipment brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Soft drink brands,
Wine & spirits brands
wayfair.com100.0%1.7K1361.4K653426
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
mattressfirm.com92.0%1054821946
Mattress stores
nestbedding.com76.0%40404
Mattress stores
zinus.com64.0%2969248
Mattress stores
ikea.com60.0%7617827319310512
Furniture stores,
Home centers,
Mattress stores,
Office furniture / workplace equipment
us-mattress.com52.0%620148
Mattress stores
beautyrest.com52.0%34372
Mattress stores
serta.com44.0%419132
Mattress stores
amazon.com40.0%298.5K72.3K76.5K76.8K269
Affiliate-marketing networks,
Athletic apparel brands,
Baby care & diaper brands,
Beauty & cosmetics retail,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Cosmetics & makeup brands,
Customer support / contact center software,
Data analytics / BI software,
Data-warehouse / lakehouse platforms,
Enterprise AI platforms,
Enterprise search & knowledge copilots,
Furniture stores,
Golf equipment brands,
GPU / AI infrastructure vendors,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office furniture / workplace equipment,
Office supplies wholesalers,
Pest-control services,
Soft drink brands,
Streaming video services
walmart.com36.0%21.3K5.6K8.8K1.7K172149
Athletic apparel brands,
Auto repair & maintenance,
Baby care & diaper brands,
Beauty & cosmetics retail,
Beer brands,
Beer, wine & liquor stores,
Bottled water & functional beverage brands,
Clothing & apparel retail,
Food delivery platforms,
Furniture stores,
Gas stations & fuel retail,
Hair-salon & barber chains,
Haircare brands,
Home centers,
Home exercise equipment,
Household cleaning brands,
Jewelry, luggage & leather goods retail,
Mattress stores,
Nutrition & supplement retailers,
Office supplies wholesalers,
Oil-change chains,
Soft drink brands,
Wine & spirits brands
dreamcloudsleep.com16.0%582136
Mattress stores
winkbeds.com16.0%7654228
Mattress stores
sealy.com12.0%2021108
Mattress stores
engineeredsleep.com8.0%1511633176
Mattress stores
samclub.com4.0%
Beer brands,
Credit cards,
Mattress stores,
Wine & spirits brands
sleepfoundation.org4.0%1.4K2298367216
Mattress stores
helixsleep.com4.0%754343127219
Mattress stores
dlxmattress.com4.0%166471108
Mattress stores
tempurpedic.com4.0%108197112
Mattress stores
samshomestore.com4.0%
Mattress stores
bedbathandbeyond.com4.0%2101950595448
Home centers,
Mattress stores
bearmattress.com4.0%104103316
Mattress stores
Top search engine domains — Short term rental host

Domains in Google search results for Short term rental host queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Short term rental host

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%

Online convenience buyer Persona segment

15 domains
About this persona

This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.

Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.

I want to buy a mattress almost entirely online with as little friction as possible.
I’m comfortable researching digitally, comparing specs, reading reviews, and making a purchase without spending hours in a showroom.
What matters most to me is a smooth ecommerce experience: clear product information, transparent pricing, fast shipping, easy financing, and a trial period that removes the fear of making the wrong choice.
Signal correlations — Online convenience buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.

Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.49624.6%15Dominant
Best Search Engine RankLower rank = better+0.47122.2%15Dominant
Reddit Comments+0.43819.2%11Dominant
HC+0.39615.7%15Dominant
Homepage Keywords-0.2616.8%15Strong
Backlink Count+0.1753.1%15Confirmed
Common Crawl+0.1712.9%15Confirmed
PageRank+0.1562.4%15Confirmed
Reddit Posts-0.1542.4%13Confirmed
Avg Search Engine RankLower rank = better-0.0040%15Baseline
Top LLM-recommended domains — Online convenience buyer

How often AI recommended each domain when answering Online convenience buyer queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.

Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.

Domain signals matrix — Online convenience buyer

Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.

Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.

DomainLLM %SE #SE Best RankBacklinksPageRankAUCSE OBLCrawlReddit CmtsReddit PostsWikipediaWikidataHomepageIndustries
saatva.com100.0%943184
Mattress stores
casper.com100.0%1.4K48411414276
Mattress stores
helixsleep.com100.0%754343127219
Mattress stores
brooklynbedding.com100.0%585861518120
Mattress stores
tuftandneedle.com100.0%12611188
Mattress stores
dreamcloudsleep.com96.0%582136
Mattress stores
leesa.com96.0%100377112
Mattress stores
purple.com92.0%1.9K92286578129
Mattress stores
nectarsleep.com88.0%11645952
Mattress stores
mattressfirm.com88.0%1054821946
Mattress stores
avocadogreenmattress.com16.0%701849820
Furniture stores,
Mattress stores
nolahmattress.com12.0%25155364
Mattress stores
winkbeds.com4.0%7654228
Mattress stores
bearmattress.com4.0%104103316
Mattress stores
amerisleep.com4.0%1.5K23313268
Mattress stores
Top search engine domains — Online convenience buyer

Domains in Google search results for Online convenience buyer queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.

Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.

Top backlink domains — Online convenience buyer

Backlink authority rankings for top domains within this persona segment.

Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.

#DomainPageRankBacklinksAUCHCLLM Score
1amazon.com
88.0000
1.1M16.4M49.000066.5%
2walmart.com
76.0000
74.2K1.5M39.000071.9%
3ikea.com
72.0000
60.4K1.2M39.000082.0%
4target.com
74.0000
50.9K1M37.000075.0%
5sleepfoundation.org
70.0000
35.7K680.8K37.000058.8%
6costco.com
69.0000
15.2K331.4K37.000077.9%
7macys.com
66.0000
15K306.4K36.000062.4%
8wayfair.com
68.0000
14.7K288.6K36.000087.1%
9bedbathandbeyond.com
67.0000
6.7K146.1K34.000059.0%
10samsclub.com
63.0000
6.3K159.8K35.000073.7%
11bloomingdales.com
59.0000
5.9K114.5K34.000057.6%
12casper.com
63.0000
3.2K91.8K28.000094.1%
13boconcept.com
52.0000
2.1K44.8K23.000042.3%
14restorationhardware.com
50.0000
2.1K49.5K25.000044.7%
15amerisleep.com
55.0000
1.9K52.2K26.000073.9%
16bjs.com
62.0000
1.8K52.5K26.00003.4%
17ashleyfurniture.com
56.0000
1.6K36.3K26.000064.6%
18sleepopolis.com
54.0000
1.5K32.9K24.000019.3%
19purple.com
57.0000
1.4K41.1K26.000090.8%
20roomandboard.com
54.0000
1.2K31.3K24.000054.0%
21mattressfirm.com
55.0000
1.2K32.3K24.000098.3%
22sleepnumber.com
53.0000
1.2K34.3K25.000089.9%
23dreams.co.uk
49.0000
1.1K27.3K25.00003.4%
24nectarsleep.com
58.0000
1.1K28.8K34.000082.4%
25saatva.com
53.0000
1.1K26.9K24.0000100.0%