Mattress stores
SE Outbound Links ρ=0.442A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Mattress stores industry covers 120 domains in this dataset. The most LLM-recommended vendors include mattressfirm.com and saatva.com and brooklynbedding.com.
Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.442, n=94 (vs. ρ=0.230 across all industries)). Backlink Count follows as second-strongest (ρ=0.415).
mattressfirm.com, saatva.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, amazon.com, walmart.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
10 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.442), Backlink Count (ρ=0.415), BL Authority (ρ=0.413), BL Authority (Exp) (ρ=0.412), Search Engine Appearances (ρ=0.395), HC (ρ=0.390), PageRank (ρ=0.383), Best Search Engine Rank (ρ=0.338), Reddit Posts (ρ=0.283), Common Crawl (ρ=0.275).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 120 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| SE Outbound Links | +0.442 | 19.5% | 94 | Dominant |
| Backlink Count | +0.415 | 17.2% | 106 | Dominant |
| BL Authority | +0.413 | 17% | 105 | Dominant |
| BL Authority (Exp) | +0.412 | 17% | 105 | Dominant |
| Search Engine Appearances | +0.395 | 15.6% | 83 | Dominant |
| HC | +0.390 | 15.2% | 106 | Dominant |
| PageRank | +0.383 | 14.6% | 106 | Dominant |
| Best Search Engine Rank | +0.338 | 11.4% | 83 | Dominant |
| Reddit Posts | +0.283 | 8% | 55 | Strong |
| Common Crawl | +0.275 | 7.6% | 84 | Strong |
| Wikipedia Citations | -0.125 | 1.6% | 32 | Confirmed |
| Wikidata | +0.118 | 1.4% | 11 | Confirmed |
| Reddit Comments | +0.056 | 0.3% | 61 | Emerging |
| Avg Search Engine Rank | +0.020 | 0% | 83 | Baseline |
| Homepage Keywords | +0.006 | 0% | 98 | Baseline |
How often AI models recommended each domain when answering Mattress stores queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| mattressfirm.com | 73.1% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| saatva.com | 72.4% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| brooklynbedding.com | 70.9% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| helixsleep.com | 38.9% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| tempurpedic.com | 37.5% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| casper.com | 34.2% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| purple.com | 32.4% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| nestbedding.com | 32.4% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| wayfair.com | 32.0% | 159 | 2 | 14.7K | 68 | 288.6K | 13.2K | 1.7K | 136 | 1.4K | 65 | 34 | 26 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| costco.com | 29.8% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| avocadogreenmattress.com | 29.8% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| naturepedic.com | 29.8% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| ikea.com | 29.1% | 340 | 1 | 60.4K | 72 | 1.2M | 11K | 761 | 78 | 273 | 193 | 105 | 12 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| amazon.com | 25.8% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| walmart.com | 24.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| sleepnumber.com | 23.6% | 33 | 8 | 1.2K | 53 | 34.3K | 971 | 8.2K | — | 235 | 13 | — | 48 | Mattress stores |
| tuftandneedle.com | 20.4% | 41 | 1 | 806 | 52 | 21.4K | 3.3K | 126 | — | — | 11 | — | 188 | Mattress stores |
| beautyrest.com | 17.8% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| samsclub.com | 16.7% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| zinus.com | 15.6% | 10 | 10 | 242 | 42 | 5.5K | 1.2K | 29 | — | 69 | — | — | 248 | Mattress stores |
| dreamcloudsleep.com | 15.3% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| amerisleep.com | 15.3% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| nectarsleep.com | 14.9% | 78 | 2 | 1.1K | 58 | 28.8K | 1.9K | 116 | 4 | 59 | — | — | 52 | Mattress stores |
| brentwoodhome.com | 13.5% | 9 | 5 | 268 | 37 | 7.2K | 497 | 16 | — | — | — | — | 104 | Mattress stores |
| leesa.com | 13.5% | 34 | 6 | 771 | 53 | 22.7K | 3.2K | 100 | 37 | 7 | — | — | 112 | Mattress stores |
Domains appearing most frequently in Google search results for Mattress stores queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| tempurpedic.com | 100.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| casper.com | 100.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| purple.com | 100.0% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| helixsleep.com | 96.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| brooklynbedding.com | 96.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| avocadogreenmattress.com | 92.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| mattressfirm.com | 56.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| tuftandneedle.com | 48.0% | 41 | 1 | 806 | 52 | 21.4K | 3.3K | 126 | — | — | 11 | — | 188 | Mattress stores |
| nectarsleep.com | 44.0% | 78 | 2 | 1.1K | 58 | 28.8K | 1.9K | 116 | 4 | 59 | — | — | 52 | Mattress stores |
| dreamcloudsleep.com | 44.0% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| leesa.com | 36.0% | 34 | 6 | 771 | 53 | 22.7K | 3.2K | 100 | 37 | 7 | — | — | 112 | Mattress stores |
| amerisleep.com | 24.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| nolahmattress.com | 20.0% | 2 | 9 | 616 | 53 | 17.8K | 1.6K | 25 | — | 155 | — | — | 364 | Mattress stores |
| sleepnumber.com | 12.0% | 33 | 8 | 1.2K | 53 | 34.3K | 971 | 8.2K | — | 235 | 13 | — | 48 | Mattress stores |
| nestbedding.com | 12.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| beautyrest.com | 8.0% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| winkbeds.com | 8.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| sealy.com | 4.0% | 46 | 10 | 347 | 41 | 7.4K | 2.5K | 20 | 2 | 1 | — | — | 108 | Mattress stores |
Domains in Google search results for neutral queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m price sensitive, but I still want something that won’t sag in a year or leave me waking up sore.
I spend a lot of time comparing online reviews, sale prices, financing offers, and delivery fees because the total cost matters more to me than the sticker price alone.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Common Crawl | +0.587 | 34.4% | 18 | Dominant |
| HC | +0.562 | 31.6% | 20 | Dominant |
| Search Engine Appearances | +0.557 | 31% | 16 | Dominant |
| Backlink Count | +0.552 | 30.5% | 20 | Dominant |
| Homepage Keywords | -0.529 | 28% | 16 | Dominant |
| PageRank | +0.519 | 26.9% | 20 | Dominant |
| Wikidata | +0.486 | 23.6% | 6 | Dominant |
| Reddit Comments | +0.472 | 22.3% | 13 | Dominant |
| Reddit Posts | +0.427 | 18.2% | 15 | Dominant |
| Avg Search Engine RankLower rank = better | -0.404 | 16.3% | 16 | Dominant |
| Best Search Engine RankLower rank = better | +0.328 | 10.8% | 16 | Dominant |
How often AI recommended each domain when answering Budget first apartment queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| costco.com | 100.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| amazon.com | 100.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| ikea.com | 100.0% | 340 | 1 | 60.4K | 72 | 1.2M | 11K | 761 | 78 | 273 | 193 | 105 | 12 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| brooklynbedding.com | 100.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| wayfair.com | 100.0% | 159 | 2 | 14.7K | 68 | 288.6K | 13.2K | 1.7K | 136 | 1.4K | 65 | 34 | 26 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| walmart.com | 96.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| samsclub.com | 88.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| mattressfirm.com | 84.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| allswellhome.com | 76.0% | — | — | 122 | 39 | 4.5K | 499 | 95 | — | — | — | — | 12 | Mattress stores |
| zinus.com | 60.0% | 10 | 10 | 242 | 42 | 5.5K | 1.2K | 29 | — | 69 | — | — | 248 | Mattress stores |
| tuftandneedle.com | 36.0% | 41 | 1 | 806 | 52 | 21.4K | 3.3K | 126 | — | — | 11 | — | 188 | Mattress stores |
| target.com | 16.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| nectarsleep.com | 12.0% | 78 | 2 | 1.1K | 58 | 28.8K | 1.9K | 116 | 4 | 59 | — | — | 52 | Mattress stores |
| dreamcloudsleep.com | 4.0% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| dreamfoambedding.com | 4.0% | 2 | 41 | 34 | 21 | 681 | 1.4K | 132 | 128 | 8 | — | — | 84 | Mattress stores |
| bigsandymattressfactory.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| siena.com | 4.0% | — | — | 2 | 8 | 108 | — | — | — | — | 26 | — | — | Mattress stores |
| samclub.com | 4.0% | — | — | 2 | 7 | 32 | — | — | — | — | — | — | — | Beer brands, Credit cards, Mattress stores, Wine & spirits brands |
| nolahmattress.com | 4.0% | 2 | 9 | 616 | 53 | 17.8K | 1.6K | 25 | — | 155 | — | — | 364 | Mattress stores |
| nestbedding.com | 4.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| bjs.com | 4.0% | 157 | 1 | 1.8K | 62 | 52.5K | 1.1K | 207 | 49 | 571 | 25 | — | — | Mattress stores |
Domains in Google search results for Budget first apartment queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I deal with back pain and stiffness, so I need a mattress that supports proper alignment, relieves pressure, and helps me wake up with less pain instead of more.
I’m willing to pay more for real support, but I need credible information to justify the purchase.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.386 | 14.9% | 34 | Dominant |
| PageRank | +0.377 | 14.2% | 34 | Dominant |
| Common Crawl | +0.345 | 11.9% | 31 | Dominant |
| Search Engine Appearances | +0.282 | 7.9% | 34 | Strong |
| HC | +0.265 | 7% | 34 | Strong |
| Best Search Engine RankLower rank = better | +0.161 | 2.6% | 34 | Confirmed |
| Reddit Posts | +0.115 | 1.3% | 24 | Confirmed |
| Homepage Keywords | +0.094 | 0.9% | 33 | Emerging |
| Avg Search Engine RankLower rank = better | -0.081 | 0.7% | 34 | Emerging |
| Reddit Comments | -0.068 | 0.5% | 23 | Emerging |
How often AI recommended each domain when answering Back pain sufferer queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| mattressfirm.com | 100.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| tempurpedic.com | 92.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| brooklynbedding.com | 84.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| sleepnumber.com | 80.0% | 33 | 8 | 1.2K | 53 | 34.3K | 971 | 8.2K | — | 235 | 13 | — | 48 | Mattress stores |
| helixsleep.com | 80.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| winkbeds.com | 68.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| naturepedic.com | 56.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| nestbedding.com | 52.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| amerisleep.com | 44.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| casper.com | 36.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| purple.com | 28.0% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| sleepez.com | 16.0% | 7 | 2 | 52 | 28 | 915 | 397 | 64 | 111 | 50 | — | — | — | Mattress stores |
| beautyrest.com | 16.0% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| thecleanbedroom.com | 16.0% | 7 | 35 | 215 | 48 | 1.6K | 315 | — | — | — | — | — | 92 | Mattress stores |
| avocadogreenmattress.com | 16.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| us-mattress.com | 16.0% | 26 | 1 | 180 | 33 | 4.8K | 1.5K | 6 | — | — | 20 | — | 148 | Mattress stores |
| thecompanystore.com | 16.0% | 5 | 10 | 536 | 49 | 13.6K | 271 | 40 | 1 | — | — | — | 156 | Mattress stores |
| sleeplikethedead.com | 12.0% | 2 | 70 | 142 | 29 | 3.6K | 264 | 3 | 12 | — | — | — | 32 | Mattress stores |
| dlxmattress.com | 12.0% | 1 | 34 | 17 | 33 | 291 | 163 | 16 | 64 | 71 | — | — | 108 | Mattress stores |
| costco.com | 8.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| sleepfoundation.org | 4.0% | 211 | 1 | 35.7K | 70 | 680.8K | 12.5K | 1.4K | 22 | 98 | 367 | — | 216 | Mattress stores |
| sealy.com | 4.0% | 46 | 10 | 347 | 41 | 7.4K | 2.5K | 20 | 2 | 1 | — | — | 108 | Mattress stores |
| goodbed.com | 4.0% | 56 | 2 | 95 | 29 | 2K | 1.9K | 23 | 6 | 20 | — | — | 100 | Mattress stores |
| mattressunderground.com | 4.0% | 135 | 7 | 51 | 36 | 1.1K | 801 | 46 | 250 | 130 | — | — | 140 | Mattress stores |
Domains in Google search results for Back pain sufferer queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Temperature regulation and motion isolation are the top priorities for us, and we need a retailer that takes those concerns seriously instead of just labeling every mattress as cooling.
We compare foam, hybrid, latex, and coil options carefully because we know materials matter, and we want clear explanations about breathability, edge support, and whether cooling features are actually built into the mattress or just part of the cover.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Common Crawl | +0.448 | 20% | 23 | Dominant |
| Search Engine Appearances | +0.385 | 14.9% | 23 | Dominant |
| Avg Search Engine RankLower rank = better | -0.336 | 11.3% | 23 | Dominant |
| Backlink Count | +0.314 | 9.8% | 24 | Dominant |
| HC | +0.272 | 7.4% | 24 | Strong |
| Reddit Comments | +0.252 | 6.4% | 15 | Strong |
| PageRank | +0.225 | 5% | 24 | Strong |
| Best Search Engine RankLower rank = better | +0.214 | 4.6% | 23 | Strong |
| Homepage Keywords | +0.058 | 0.3% | 23 | Emerging |
| Reddit Posts | +0.024 | 0.1% | 16 | Baseline |
How often AI recommended each domain when answering Hot sleeper couple queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| brooklynbedding.com | 100.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| mattressfirm.com | 96.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| tempurpedic.com | 92.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| purple.com | 92.0% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| nestbedding.com | 80.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| sleepnumber.com | 68.0% | 33 | 8 | 1.2K | 53 | 34.3K | 971 | 8.2K | — | 235 | 13 | — | 48 | Mattress stores |
| helixsleep.com | 60.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| sleepare.com | 48.0% | 44 | 12 | 185 | 34 | 5.5K | 2.2K | 3 | — | — | — | — | 300 | Mattress stores |
| casper.com | 48.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| amerisleep.com | 36.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| naturepedic.com | 32.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| avocadogreenmattress.com | 28.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| sleepez.com | 24.0% | 7 | 2 | 52 | 28 | 915 | 397 | 64 | 111 | 50 | — | — | — | Mattress stores |
| winkbeds.com | 24.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| beautyrest.com | 16.0% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| nolahmattress.com | 16.0% | 2 | 9 | 616 | 53 | 17.8K | 1.6K | 25 | — | 155 | — | — | 364 | Mattress stores |
| sleepsherpa.com | 12.0% | — | — | 174 | 27 | 4.5K | — | 84 | — | — | — | — | 156 | Mattress stores |
| leesa.com | 8.0% | 34 | 6 | 771 | 53 | 22.7K | 3.2K | 100 | 37 | 7 | — | — | 112 | Mattress stores |
| sleeplikethedead.com | 4.0% | 2 | 70 | 142 | 29 | 3.6K | 264 | 3 | 12 | — | — | — | 32 | Mattress stores |
| mattressclarity.com | 4.0% | 93 | 1 | 575 | 46 | 14.8K | 4K | — | — | — | — | — | 100 | Mattress stores |
| sleepfoundation.org | 4.0% | 211 | 1 | 35.7K | 70 | 680.8K | 12.5K | 1.4K | 22 | 98 | 367 | — | 216 | Mattress stores |
| dlxmattress.com | 4.0% | 1 | 34 | 17 | 33 | 291 | 163 | 16 | 64 | 71 | — | — | 108 | Mattress stores |
| latexforless.com | 4.0% | 10 | 13 | 55 | 25 | 1.2K | 586 | 1 | 19 | — | — | — | 144 | Mattress stores |
Domains in Google search results for Hot sleeper couple queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Comfort, craftsmanship, premium materials, and a high-end shopping experience all matter to me.
I’m interested in features like hand-finished construction, natural latex, premium coils, cashmere or wool covers, and strong edge support, but I also want the retailer to explain why those materials justify the price.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | -0.437 | 19.1% | 13 | Dominant |
| Homepage Keywords | -0.332 | 11% | 31 | Dominant |
| Search Engine Appearances | +0.138 | 1.9% | 17 | Confirmed |
| Backlink Count | +0.117 | 1.4% | 31 | Confirmed |
| Common Crawl | -0.112 | 1.2% | 19 | Confirmed |
| Best Search Engine RankLower rank = better | -0.106 | 1.1% | 17 | Confirmed |
| Reddit Posts | -0.095 | 0.9% | 8 | Emerging |
| HC | +0.062 | 0.4% | 31 | Emerging |
| PageRank | +0.049 | 0.2% | 31 | Baseline |
| Avg Search Engine RankLower rank = better | -0.045 | 0.2% | 17 | Baseline |
How often AI recommended each domain when answering Luxury master suite queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hastens.com | 100.0% | — | — | 678 | 46 | 17.6K | 158 | 18 | — | — | 7 | — | 8 | Mattress stores |
| savoirbeds.com | 100.0% | 2 | 27 | 137 | 32 | 3.8K | 52 | — | 2 | — | 3 | — | 88 | Mattress stores |
| charlesprogers.com | 96.0% | — | — | 91 | 28 | 2.4K | 248 | 1 | — | — | 7 | — | 60 | Mattress stores |
| kluftmattress.com | 80.0% | — | — | 29 | 14 | 663 | 13 | 1 | 1 | — | — | — | 12 | Mattress stores |
| shifmanmattresses.com | 80.0% | — | — | 28 | 22 | 600 | 32 | 5 | 11 | — | — | — | 28 | Mattress stores |
| vispring.com | 72.0% | — | — | 225 | 43 | 5.3K | 27 | 4 | — | — | — | — | 52 | Mattress stores |
| bloomingdales.com | 68.0% | 135 | 2 | 5.9K | 59 | 114.5K | 3.7K | 486 | 9 | 30 | 46 | — | 108 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Mattress stores |
| thecleanbedroom.com | 48.0% | 7 | 35 | 215 | 48 | 1.6K | 315 | — | — | — | — | — | 92 | Mattress stores |
| duxiana.com | 40.0% | 3 | 35 | 170 | 34 | 4.6K | 42 | — | — | — | — | — | 36 | Mattress stores |
| roomandboard.com | 32.0% | 111 | 1 | 1.2K | 54 | 31.3K | 3.3K | 100 | 3 | 10 | — | — | 36 | Furniture stores, Home centers, Mattress stores |
| vi-spring.com | 24.0% | — | — | — | — | — | — | — | — | — | — | — | 26 | Mattress stores |
| tempurpedic.com | 24.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| mattressmakers.com | 24.0% | 8 | 27 | 45 | 32 | 834 | 119 | 12 | 29 | 88 | — | — | 88 | Mattress stores |
| naturepedic.com | 24.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| horchow.com | 24.0% | — | — | 691 | 61 | 15.3K | 104 | 168 | — | — | 72 | — | 67 | Mattress stores |
| dlxmattress.com | 16.0% | 1 | 34 | 17 | 33 | 291 | 163 | 16 | 64 | 71 | — | — | 108 | Mattress stores |
| aireloom.com | 12.0% | 3 | 23 | 40 | 19 | 722 | 167 | 17 | 16 | 3 | — | — | 29 | Mattress stores |
| bovelli.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| vispringsleep.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| shifman.com | 8.0% | — | — | 2 | 6 | 80 | — | — | — | — | — | — | 14 | Mattress stores |
| hypnosbeds.com | 8.0% | — | — | 138 | 35 | 3.7K | 68 | — | — | — | — | — | 44 | Mattress stores |
| sleep365.com | 8.0% | 7 | 19 | 14 | 19 | 481 | 474 | — | — | — | — | — | 188 | Mattress stores |
| airloom.com | 8.0% | — | — | 4 | 15 | 205 | — | — | — | — | — | — | 180 | Mattress stores |
| bryte.com | 8.0% | 10 | 5 | 156 | 36 | 4.2K | 419 | 3 | 4 | — | — | — | 48 | Mattress stores |
| shovlinmattress.com | 8.0% | — | — | 22 | 22 | 648 | 45 | — | 10 | — | — | — | 116 | Mattress stores |
Domains in Google search results for Luxury master suite queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m actively looking for retailers that offer more sustainable, lower-toxicity options and that are transparent about materials, sourcing, and certifications.
I pay attention to whether a mattress uses natural latex, organic cotton, wool, recycled components, fiberglass-free construction, or low-VOC foams, and I want that information to be easy to verify rather than buried in fine print.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| HC | +0.686 | 47.1% | 22 | Dominant |
| Backlink Count | +0.627 | 39.3% | 22 | Dominant |
| PageRank | +0.554 | 30.7% | 22 | Dominant |
| Search Engine Appearances | +0.459 | 21.1% | 20 | Dominant |
| Common Crawl | +0.380 | 14.5% | 17 | Dominant |
| Best Search Engine RankLower rank = better | +0.369 | 13.6% | 20 | Dominant |
| Reddit Comments | -0.228 | 5.2% | 13 | Strong |
| Homepage Keywords | +0.174 | 3% | 21 | Confirmed |
| Reddit Posts | +0.105 | 1.1% | 11 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.090 | 0.8% | 20 | Emerging |
How often AI recommended each domain when answering Eco conscious shopper queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| avocadogreenmattress.com | 100.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| naturepedic.com | 100.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| plushbeds.com | 100.0% | 36 | 1 | 348 | 40 | 8.9K | 2.9K | 42 | 1 | 7 | — | — | 196 | Mattress stores |
| birchliving.com | 100.0% | 24 | 1 | 234 | 47 | 7.1K | 700 | 308 | 30 | 31 | — | — | 140 | Mattress stores |
| happsy.com | 100.0% | 4 | 15 | 93 | 28 | 1.9K | 222 | 77 | 10 | — | — | — | 140 | Mattress stores |
| brentwoodhome.com | 80.0% | 9 | 5 | 268 | 37 | 7.2K | 497 | 16 | — | — | — | — | 104 | Mattress stores |
| earthfoam.com | 48.0% | 1 | 81 | 42 | 26 | 1.6K | — | 26 | 11 | 21 | — | — | — | Mattress stores |
| thefutonshop.com | 36.0% | 15 | 3 | 166 | 33 | 4.6K | 1.2K | 31 | 6 | — | — | — | 216 | Mattress stores |
| sleepez.com | 32.0% | 7 | 2 | 52 | 28 | 915 | 397 | 64 | 111 | 50 | — | — | — | Mattress stores |
| thecleanbedroom.com | 32.0% | 7 | 35 | 215 | 48 | 1.6K | 315 | — | — | — | — | — | 92 | Mattress stores |
| myessentia.com | 24.0% | 19 | 2 | 310 | 43 | 9.1K | 1K | 196 | 6 | — | — | — | 172 | Mattress stores |
| mattresses.net | 24.0% | 3 | 18 | 16 | 10 | 425 | 274 | — | 36 | 30 | — | — | 72 | Mattress stores |
| nestbedding.com | 24.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| mygreenmattress.com | 20.0% | 27 | 1 | 192 | 31 | 3.9K | 2.6K | 39 | 22 | 94 | — | — | 120 | Mattress stores |
| sleep365.com | 16.0% | 7 | 19 | 14 | 19 | 481 | 474 | — | — | — | — | — | 188 | Mattress stores |
| savvyrest.com | 12.0% | 17 | 6 | 218 | 34 | 4.8K | 2.1K | 180 | 8 | 1 | — | — | 140 | Furniture stores, Mattress stores |
| ecosleep.com | 12.0% | — | — | 11 | 13 | 288 | — | 21 | — | — | — | — | 120 | Mattress stores |
| sleeponlatex.com | 8.0% | 8 | 1 | 78 | 26 | 1.9K | 519 | 59 | 212 | 96 | — | — | 88 | Mattress stores |
| sleeponkatex.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| awarasleep.com | 8.0% | 6 | 6 | 153 | 40 | 4.6K | 488 | — | — | — | — | — | 28 | Mattress stores |
| naturpedic.com | 4.0% | — | — | 0 | 0 | — | — | — | — | — | — | — | 140 | Mattress stores |
| eco-terra.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | 6 | Mattress stores |
| spindlemattress.com | 4.0% | 3 | 12 | 54 | 32 | 1.3K | 173 | 30 | 15 | — | — | — | 120 | Mattress stores |
| harborlightmattress.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
Domains in Google search results for Eco conscious shopper queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m not looking for the absolute cheapest option, but I also don’t need the same level of investment I’d make for my primary bedroom.
My goal is to make guests feel welcome and comfortable without overthinking every detail.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Wikidata | +0.733 | 53.8% | 9 | Dominant |
| Reddit Posts | +0.624 | 38.9% | 20 | Dominant |
| Reddit Comments | +0.598 | 35.7% | 16 | Dominant |
| Homepage Keywords | -0.594 | 35.3% | 21 | Dominant |
| Common Crawl | +0.524 | 27.5% | 23 | Dominant |
| Search Engine Appearances | +0.522 | 27.3% | 21 | Dominant |
| Backlink Count | +0.422 | 17.8% | 23 | Dominant |
| PageRank | +0.418 | 17.5% | 23 | Dominant |
| HC | +0.373 | 13.9% | 23 | Dominant |
| Avg Search Engine RankLower rank = better | -0.353 | 12.4% | 21 | Dominant |
| Best Search Engine RankLower rank = better | +0.234 | 5.5% | 21 | Strong |
How often AI recommended each domain when answering Guest room upgrader queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| costco.com | 100.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| amazon.com | 100.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| wayfair.com | 100.0% | 159 | 2 | 14.7K | 68 | 288.6K | 13.2K | 1.7K | 136 | 1.4K | 65 | 34 | 26 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| mattressfirm.com | 100.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| walmart.com | 100.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| samsclub.com | 96.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| ikea.com | 96.0% | 340 | 1 | 60.4K | 72 | 1.2M | 11K | 761 | 78 | 273 | 193 | 105 | 12 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| brooklynbedding.com | 80.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| zinus.com | 48.0% | 10 | 10 | 242 | 42 | 5.5K | 1.2K | 29 | — | 69 | — | — | 248 | Mattress stores |
| tuftandneedle.com | 36.0% | 41 | 1 | 806 | 52 | 21.4K | 3.3K | 126 | — | — | 11 | — | 188 | Mattress stores |
| target.com | 28.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| allswellhome.com | 20.0% | — | — | 122 | 39 | 4.5K | 499 | 95 | — | — | — | — | 12 | Mattress stores |
| nectarsleep.com | 20.0% | 78 | 2 | 1.1K | 58 | 28.8K | 1.9K | 116 | 4 | 59 | — | — | 52 | Mattress stores |
| casper.com | 16.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| ashleyfurniture.com | 16.0% | 173 | 1 | 1.6K | 56 | 36.3K | 13.3K | 182 | 12 | 14 | 10 | — | 220 | Furniture stores, Mattress stores |
| bedbathandbeyond.com | 12.0% | 28 | 4 | 6.7K | 67 | 146.1K | 895 | 210 | 19 | 50 | 59 | 54 | 48 | Home centers, Mattress stores |
| saatva.com | 8.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| dreamcloudsleep.com | 4.0% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| macys.com | 4.0% | 405 | 1 | 15K | 66 | 306.4K | 5.7K | 10K | 79 | 265 | 163 | 33 | 88 | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Mattress stores |
| nestbedding.com | 4.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| sleepfoundation.org | 4.0% | 211 | 1 | 35.7K | 70 | 680.8K | 12.5K | 1.4K | 22 | 98 | 367 | — | 216 | Mattress stores |
| nectar.com | 4.0% | — | — | 442 | 49 | 13.7K | 56 | 3 | — | 12 | 11 | — | — | Mattress stores |
| nolahmattress.com | 4.0% | 2 | 9 | 616 | 53 | 17.8K | 1.6K | 25 | — | 155 | — | — | 364 | Mattress stores |
Domains in Google search results for Guest room upgrader queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I need something that will support growing bodies, hold up to years of use, and ideally survive normal kid chaos like spills, jumping, and changing room setups.
I’m usually shopping for a twin or full, and I want straightforward guidance on firmness, materials, and what actually makes sense for a child or teenager rather than adult-focused marketing repackaged for kids.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Common Crawl | -0.336 | 11.3% | 24 | Dominant |
| Wikidata | -0.306 | 9.4% | 7 | Dominant |
| Search Engine Appearances | -0.276 | 7.6% | 26 | Strong |
| Homepage Keywords | +0.270 | 7.3% | 24 | Strong |
| Reddit Posts | +0.098 | 1% | 21 | Emerging |
| HC | -0.095 | 0.9% | 27 | Emerging |
| PageRank | -0.085 | 0.7% | 27 | Emerging |
| Backlink Count | -0.079 | 0.6% | 27 | Emerging |
| Avg Search Engine RankLower rank = better | +0.057 | 0.3% | 26 | Emerging |
| Reddit Comments | -0.041 | 0.2% | 19 | Baseline |
| Best Search Engine RankLower rank = better | -0.010 | 0% | 26 | Baseline |
How often AI recommended each domain when answering Kids bed parent queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| naturepedic.com | 100.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| brooklynbedding.com | 100.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| nestbedding.com | 92.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| saatva.com | 88.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| mattressfirm.com | 88.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| helixsleep.com | 84.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| brentwoodhome.com | 68.0% | 9 | 5 | 268 | 37 | 7.2K | 497 | 16 | — | — | — | — | 104 | Mattress stores |
| avocadogreenmattress.com | 68.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| ikea.com | 64.0% | 340 | 1 | 60.4K | 72 | 1.2M | 11K | 761 | 78 | 273 | 193 | 105 | 12 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| wayfair.com | 52.0% | 159 | 2 | 14.7K | 68 | 288.6K | 13.2K | 1.7K | 136 | 1.4K | 65 | 34 | 26 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| amazon.com | 44.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| dlxmattress.com | 36.0% | 1 | 34 | 17 | 33 | 291 | 163 | 16 | 64 | 71 | — | — | 108 | Mattress stores |
| walmart.com | 32.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| engineeredsleep.com | 16.0% | 6 | 19 | 14 | 19 | 220 | 468 | 15 | 116 | 33 | — | — | 176 | Mattress stores |
| amerisleep.com | 12.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| winkbeds.com | 8.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| sleepfoundation.org | 8.0% | 211 | 1 | 35.7K | 70 | 680.8K | 12.5K | 1.4K | 22 | 98 | 367 | — | 216 | Mattress stores |
| helsy.com | 4.0% | — | — | 5 | 11 | 139 | — | — | — | — | — | — | — | Mattress stores |
| bearmattress.com | 4.0% | 25 | 5 | 278 | 41 | 7.5K | 3.4K | 104 | — | 103 | — | — | 316 | Mattress stores |
| mattressclarity.com | 4.0% | 93 | 1 | 575 | 46 | 14.8K | 4K | — | — | — | — | — | 100 | Mattress stores |
| leesa.com | 4.0% | 34 | 6 | 771 | 53 | 22.7K | 3.2K | 100 | 37 | 7 | — | — | 112 | Mattress stores |
| sleepopolis.com | 4.0% | 134 | 1 | 1.5K | 54 | 32.9K | 873 | 913 | 40 | 10 | — | — | — | Mattress stores |
| roomandboard.com | 4.0% | 111 | 1 | 1.2K | 54 | 31.3K | 3.3K | 100 | 3 | 10 | — | — | 36 | Furniture stores, Home centers, Mattress stores |
| bigsandysuperstore.com | 4.0% | 46 | 9 | 86 | 34 | 2.3K | 1.4K | — | — | — | — | — | 36 | Mattress stores |
| costco.com | 4.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
Domains in Google search results for Kids bed parent queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Comfort is important, but so are support, ease of getting in and out of bed, pressure relief, and dependable service.
As I’ve gotten older, I notice more joint stiffness and less tolerance for mattresses that are too soft, too low, or hard to move around on.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.498 | 24.8% | 32 | Dominant |
| Best Search Engine RankLower rank = better | +0.301 | 9.1% | 32 | Dominant |
| Backlink Count | +0.237 | 5.6% | 33 | Strong |
| HC | +0.232 | 5.4% | 33 | Strong |
| Homepage Keywords | -0.225 | 5.1% | 32 | Strong |
| PageRank | +0.182 | 3.3% | 33 | Confirmed |
| Common Crawl | +0.169 | 2.8% | 31 | Confirmed |
| Reddit Comments | -0.118 | 1.4% | 18 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.056 | 0.3% | 32 | Emerging |
| Reddit Posts | -0.038 | 0.1% | 21 | Baseline |
How often AI recommended each domain when answering Senior comfort seeker queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| tempurpedic.com | 100.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| mattressfirm.com | 100.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| sleepnumber.com | 100.0% | 33 | 8 | 1.2K | 53 | 34.3K | 971 | 8.2K | — | 235 | 13 | — | 48 | Mattress stores |
| beautyrest.com | 96.0% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| casper.com | 76.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| sealy.com | 56.0% | 46 | 10 | 347 | 41 | 7.4K | 2.5K | 20 | 2 | 1 | — | — | 108 | Mattress stores |
| amerisleep.com | 48.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
| purple.com | 44.0% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| serta.com | 28.0% | 78 | 2 | 453 | 46 | 9.7K | 2.6K | 41 | — | — | 9 | — | 132 | Mattress stores |
| citymattress.com | 28.0% | 31 | 5 | 252 | 39 | 5.9K | 1.9K | — | — | — | — | — | 191 | Mattress stores |
| originalmattress.com | 24.0% | 47 | 7 | 82 | 27 | 2K | 1.5K | 14 | — | — | — | — | 116 | Mattress stores |
| stearnsandfoster.com | 20.0% | 25 | 1 | 139 | 34 | 3K | 1.5K | 4 | — | — | — | — | 116 | Mattress stores |
| brooklynbedding.com | 20.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| us-mattress.com | 20.0% | 26 | 1 | 180 | 33 | 4.8K | 1.5K | 6 | — | — | 20 | — | 148 | Mattress stores |
| sternsandfoster.com | 16.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| naturepedic.com | 16.0% | 51 | 1 | 626 | 44 | 15.7K | 2.4K | 50 | — | 78 | — | — | 140 | Mattress stores |
| costco.com | 16.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| mattresswarehouse.com | 12.0% | 75 | 1 | 145 | 44 | 4.4K | 715 | 126 | 19 | 33 | — | — | 56 | Mattress stores |
| nestbedding.com | 12.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| avocadogreenmattress.com | 8.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| sleepez.com | 8.0% | 7 | 2 | 52 | 28 | 915 | 397 | 64 | 111 | 50 | — | — | — | Mattress stores |
| winkbeds.com | 8.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| roomandboard.com | 4.0% | 111 | 1 | 1.2K | 54 | 31.3K | 3.3K | 100 | 3 | 10 | — | — | 36 | Furniture stores, Home centers, Mattress stores |
| americanmattress.com | 4.0% | 5 | 12 | 67 | 25 | 1.8K | 62 | 20 | — | — | — | — | 72 | Mattress stores |
Domains in Google search results for Senior comfort seeker queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I need mattresses that create positive guest experiences, hold up under frequent turnover, and make sense across multiple units or room types.
Comfort matters because guest reviews can directly affect occupancy, but durability, stain protection, easy replacement, and consistent sizing are just as important.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Best Search Engine RankLower rank = better | +0.482 | 23.2% | 23 | Dominant |
| Homepage Keywords | -0.312 | 9.8% | 22 | Dominant |
| Search Engine Appearances | +0.252 | 6.3% | 23 | Strong |
| Reddit Posts | +0.227 | 5.2% | 19 | Strong |
| Reddit Comments | +0.209 | 4.4% | 16 | Strong |
| Backlink Count | +0.169 | 2.8% | 24 | Confirmed |
| PageRank | +0.159 | 2.5% | 24 | Confirmed |
| HC | +0.157 | 2.5% | 24 | Confirmed |
| Wikidata | -0.143 | 2% | 6 | Confirmed |
| Avg Search Engine RankLower rank = better | -0.129 | 1.7% | 23 | Confirmed |
| Common Crawl | +0.047 | 0.2% | 23 | Baseline |
How often AI recommended each domain when answering Short term rental host queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| brooklynbedding.com | 100.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| costco.com | 100.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| wayfair.com | 100.0% | 159 | 2 | 14.7K | 68 | 288.6K | 13.2K | 1.7K | 136 | 1.4K | 65 | 34 | 26 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| mattressfirm.com | 92.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| nestbedding.com | 76.0% | 20 | 4 | 280 | 40 | 8.4K | 2.5K | 40 | — | — | — | — | 404 | Mattress stores |
| zinus.com | 64.0% | 10 | 10 | 242 | 42 | 5.5K | 1.2K | 29 | — | 69 | — | — | 248 | Mattress stores |
| ikea.com | 60.0% | 340 | 1 | 60.4K | 72 | 1.2M | 11K | 761 | 78 | 273 | 193 | 105 | 12 | Furniture stores, Home centers, Mattress stores, Office furniture / workplace equipment |
| us-mattress.com | 52.0% | 26 | 1 | 180 | 33 | 4.8K | 1.5K | 6 | — | — | 20 | — | 148 | Mattress stores |
| beautyrest.com | 52.0% | 34 | 2 | 280 | 43 | 5.7K | 911 | 34 | 3 | — | — | — | 72 | Mattress stores |
| serta.com | 44.0% | 78 | 2 | 453 | 46 | 9.7K | 2.6K | 41 | — | — | 9 | — | 132 | Mattress stores |
| amazon.com | 40.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| walmart.com | 36.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| dreamcloudsleep.com | 16.0% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| winkbeds.com | 16.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| sealy.com | 12.0% | 46 | 10 | 347 | 41 | 7.4K | 2.5K | 20 | 2 | 1 | — | — | 108 | Mattress stores |
| engineeredsleep.com | 8.0% | 6 | 19 | 14 | 19 | 220 | 468 | 15 | 116 | 33 | — | — | 176 | Mattress stores |
| samclub.com | 4.0% | — | — | 2 | 7 | 32 | — | — | — | — | — | — | — | Beer brands, Credit cards, Mattress stores, Wine & spirits brands |
| sleepfoundation.org | 4.0% | 211 | 1 | 35.7K | 70 | 680.8K | 12.5K | 1.4K | 22 | 98 | 367 | — | 216 | Mattress stores |
| helixsleep.com | 4.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| dlxmattress.com | 4.0% | 1 | 34 | 17 | 33 | 291 | 163 | 16 | 64 | 71 | — | — | 108 | Mattress stores |
| tempurpedic.com | 4.0% | 88 | 3 | 789 | 51 | 18.4K | 1.9K | 108 | — | 19 | 7 | — | 112 | Mattress stores |
| samshomestore.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Mattress stores |
| bedbathandbeyond.com | 4.0% | 28 | 4 | 6.7K | 67 | 146.1K | 895 | 210 | 19 | 50 | 59 | 54 | 48 | Home centers, Mattress stores |
| bearmattress.com | 4.0% | 25 | 5 | 278 | 41 | 7.5K | 3.4K | 104 | — | 103 | — | — | 316 | Mattress stores |
Domains in Google search results for Short term rental host queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I’m comfortable researching digitally, comparing specs, reading reviews, and making a purchase without spending hours in a showroom.
What matters most to me is a smooth ecommerce experience: clear product information, transparent pricing, fast shipping, easy financing, and a trial period that removes the fear of making the wrong choice.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.496 | 24.6% | 15 | Dominant |
| Best Search Engine RankLower rank = better | +0.471 | 22.2% | 15 | Dominant |
| Reddit Comments | +0.438 | 19.2% | 11 | Dominant |
| HC | +0.396 | 15.7% | 15 | Dominant |
| Homepage Keywords | -0.261 | 6.8% | 15 | Strong |
| Backlink Count | +0.175 | 3.1% | 15 | Confirmed |
| Common Crawl | +0.171 | 2.9% | 15 | Confirmed |
| PageRank | +0.156 | 2.4% | 15 | Confirmed |
| Reddit Posts | -0.154 | 2.4% | 13 | Confirmed |
| Avg Search Engine RankLower rank = better | -0.004 | 0% | 15 | Baseline |
How often AI recommended each domain when answering Online convenience buyer queries within Mattress stores. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| saatva.com | 100.0% | 97 | 1 | 1.1K | 53 | 26.9K | 4.5K | 94 | — | 31 | — | — | 84 | Mattress stores |
| casper.com | 100.0% | 72 | 3 | 3.2K | 63 | 91.8K | 6.7K | 1.4K | 48 | 41 | 14 | 14 | 276 | Mattress stores |
| helixsleep.com | 100.0% | 87 | 2 | 649 | 51 | 18.6K | 5.4K | 754 | 34 | 312 | 7 | — | 219 | Mattress stores |
| brooklynbedding.com | 100.0% | 40 | 2 | 419 | 45 | 11.3K | 4.3K | 585 | 86 | 151 | 8 | — | 120 | Mattress stores |
| tuftandneedle.com | 100.0% | 41 | 1 | 806 | 52 | 21.4K | 3.3K | 126 | — | — | 11 | — | 188 | Mattress stores |
| dreamcloudsleep.com | 96.0% | 53 | 1 | 698 | 46 | 18.6K | 1.1K | 58 | 2 | 1 | — | — | 36 | Mattress stores |
| leesa.com | 96.0% | 34 | 6 | 771 | 53 | 22.7K | 3.2K | 100 | 37 | 7 | — | — | 112 | Mattress stores |
| purple.com | 92.0% | 74 | 4 | 1.4K | 57 | 41.1K | 2.2K | 1.9K | 92 | 286 | 57 | 8 | 129 | Mattress stores |
| nectarsleep.com | 88.0% | 78 | 2 | 1.1K | 58 | 28.8K | 1.9K | 116 | 4 | 59 | — | — | 52 | Mattress stores |
| mattressfirm.com | 88.0% | 240 | 1 | 1.2K | 55 | 32.3K | 5.6K | 105 | 4 | 82 | 19 | — | 46 | Mattress stores |
| avocadogreenmattress.com | 16.0% | 102 | 1 | 940 | 54 | 25K | 4.8K | 70 | 18 | 498 | — | — | 20 | Furniture stores, Mattress stores |
| nolahmattress.com | 12.0% | 2 | 9 | 616 | 53 | 17.8K | 1.6K | 25 | — | 155 | — | — | 364 | Mattress stores |
| winkbeds.com | 4.0% | 23 | 19 | 126 | 28 | 2.8K | 1.9K | 76 | 5 | 4 | — | — | 228 | Mattress stores |
| bearmattress.com | 4.0% | 25 | 5 | 278 | 41 | 7.5K | 3.4K | 104 | — | 103 | — | — | 316 | Mattress stores |
| amerisleep.com | 4.0% | 33 | 15 | 1.9K | 55 | 52.2K | 8.7K | 1.5K | 2 | — | 33 | 13 | 268 | Mattress stores |
Domains in Google search results for Online convenience buyer queries within Mattress stores. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 2 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 3 | ikea.com | 60.4K | 1.2M | 39.0000 | 82.0% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sleepfoundation.org | 35.7K | 680.8K | 37.0000 | 58.8% | |
| 6 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 7 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 8 | wayfair.com | 14.7K | 288.6K | 36.0000 | 87.1% | |
| 9 | bedbathandbeyond.com | 6.7K | 146.1K | 34.0000 | 59.0% | |
| 10 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 11 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% | |
| 12 | casper.com | 3.2K | 91.8K | 28.0000 | 94.1% | |
| 13 | boconcept.com | 2.1K | 44.8K | 23.0000 | 42.3% | |
| 14 | restorationhardware.com | 2.1K | 49.5K | 25.0000 | 44.7% | |
| 15 | amerisleep.com | 1.9K | 52.2K | 26.0000 | 73.9% | |
| 16 | bjs.com | 1.8K | 52.5K | 26.0000 | 3.4% | |
| 17 | ashleyfurniture.com | 1.6K | 36.3K | 26.0000 | 64.6% | |
| 18 | sleepopolis.com | 1.5K | 32.9K | 24.0000 | 19.3% | |
| 19 | purple.com | 1.4K | 41.1K | 26.0000 | 90.8% | |
| 20 | roomandboard.com | 1.2K | 31.3K | 24.0000 | 54.0% | |
| 21 | mattressfirm.com | 1.2K | 32.3K | 24.0000 | 98.3% | |
| 22 | sleepnumber.com | 1.2K | 34.3K | 25.0000 | 89.9% | |
| 23 | dreams.co.uk | 1.1K | 27.3K | 25.0000 | 3.4% | |
| 24 | nectarsleep.com | 1.1K | 28.8K | 34.0000 | 82.4% | |
| 25 | saatva.com | 1.1K | 26.9K | 24.0000 | 100.0% |