Beauty & cosmetics retail
SE Outbound Links ρ=0.464A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.
Focus on signals with the strongest Rank Influence — these have the most reliable relationship with AI recommendations for this industry.
The Beauty & cosmetics retail industry covers 178 domains in this dataset. The most LLM-recommended vendors include sephora.com and ulta.com and bluemercury.com.
Within this industry, the strongest predictor of LLM recommendations is SE Outbound Links (ρ=0.464, n=129 (vs. ρ=0.230 across all industries)). Search Engine Appearances follows as second-strongest (ρ=0.439).
ulta.com, bluemercury.com rank highly in LLM recommendations despite a modest backlink footprint — suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.
Conversely, tiktok.com, amazon.com hold strong backlink authority but rank lower in LLM recommendations — a reminder that web scale alone does not guarantee AI visibility.
13 signals show a strong or dominant correlation within this category: SE Outbound Links (ρ=0.464), Search Engine Appearances (ρ=0.439), Reddit Posts (ρ=0.395), Best Search Engine Rank (ρ=0.378), BL Authority (Exp) (ρ=0.329), Reddit Comments (ρ=0.327), BL Authority (ρ=0.324), Backlink Count (ρ=0.317), HC (ρ=0.304), Wikipedia Citations (ρ=0.287), PageRank (ρ=0.285), Common Crawl (ρ=0.252), Avg Search Engine Rank (ρ=0.210).
Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.
This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations and top domains.
Signals and top-ranked domains can differ significantly between personas — use the links below to jump directly to a persona's analysis.
Jump to persona:
Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 178 domains in this industry.
Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Positive ρ means more of this signal correlates with better AI visibility. Rank Influence summarizes the practical strength — prioritize Dominant and Strong signals when optimizing.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| SE Outbound Links | +0.464 | 21.6% | 129 | Dominant |
| Search Engine Appearances | +0.439 | 19.3% | 113 | Dominant |
| Reddit Posts | +0.395 | 15.6% | 95 | Dominant |
| Best Search Engine Rank | +0.378 | 14.3% | 113 | Dominant |
| BL Authority (Exp) | +0.329 | 10.8% | 151 | Dominant |
| Reddit Comments | +0.327 | 10.7% | 96 | Dominant |
| BL Authority | +0.324 | 10.5% | 151 | Dominant |
| Backlink Count | +0.317 | 10.1% | 151 | Dominant |
| HC | +0.304 | 9.2% | 151 | Dominant |
| Wikipedia Citations | +0.287 | 8.2% | 63 | Strong |
| PageRank | +0.285 | 8.1% | 151 | Strong |
| Common Crawl | +0.252 | 6.3% | 134 | Strong |
| Avg Search Engine Rank | +0.210 | 4.4% | 113 | Strong |
| Wikidata | +0.167 | 2.8% | 23 | Confirmed |
| Homepage Keywords | +0.120 | 1.4% | 136 | Confirmed |
How often AI models recommended each domain when answering Beauty & cosmetics retail queries across all personas. Each LLM run represents one query — the left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.
275 total LLM query runs across all personas for this industry. A domain appearing in 50% of queries means AI models recommended it in half of all runs — regardless of list position.
A cross-signal snapshot for the 25 most LLM-recommended domains, showing values across all tracked signal categories — from backlinks and crawl data to Reddit, Wikipedia, and search engine visibility.
Scan across rows to find which signal combinations appear most consistently in high-visibility domains. Darker cells indicate stronger values relative to this industry. Columns are color-grouped by category.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sephora.com | 87.6% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| ulta.com | 82.2% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| bluemercury.com | 42.5% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| cultbeauty.com | 41.8% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| dermstore.com | 38.5% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| target.com | 33.5% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| beautylish.com | 31.6% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| spacenk.com | 31.6% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| lookfantastic.com | 27.6% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| walmart.com | 27.3% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| nordstrom.com | 26.5% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| amazon.com | 24.7% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| credobeauty.com | 23.6% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| skinstore.com | 19.3% | — | — | 672 | 47 | 14.5K | 506 | 375 | — | — | 11 | — | 147 | Beauty & cosmetics retail, Skincare brands |
| cvs.com | 18.9% | 337 | 1 | 8.8K | 64 | 214K | 5.9K | 2.5K | 111 | 210 | 141 | — | 212 | Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Nutrition & supplement retailers |
| walgreens.com | 18.9% | 439 | 1 | 11.6K | 65 | 275.7K | 9.5K | 1K | 153 | 170 | 77 | — | 92 | Baby care & diaper brands, Beauty & cosmetics retail, Nutrition & supplement retailers |
| yesstyle.com | 18.9% | 42 | 6 | 2.5K | 51 | 47.7K | 1.3K | 330 | 66 | 114 | 4 | — | 84 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautybay.com | 18.5% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| elfcosmetics.com | 18.2% | 76 | 6 | 1.8K | 58 | 45K | 7.7K | 193 | 7 | 671 | — | — | 64 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| violetgrey.com | 17.5% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| colourpop.com | 16.4% | 19 | 4 | 1.6K | 57 | 37.1K | 2.7K | 1.1K | 163 | 85 | 9 | 9 | 104 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| shopmissa.com | 12.7% | 34 | 1 | 206 | 38 | 5K | 1.1K | 47 | 33 | 18 | — | — | 132 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| asos.com | 12.0% | 88 | 1 | 15.7K | 67 | 298.4K | 3.2K | 6K | 41 | 124 | 797 | 27 | 24 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| revolve.com | 11.6% | 59 | 2 | 3.2K | 56 | 63.6K | 3.2K | 1.3K | 14 | 262 | 48 | — | 80 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| lovelyskin.com | 10.5% | 125 | 1 | 498 | 40 | 10.9K | 18.9K | 42 | 30 | 66 | — | — | 378 | Beauty & cosmetics retail |
Domains appearing most frequently in Google search results for Beauty & cosmetics retail queries — counts are filtered to only the search queries associated with this industry.
Compare with the LLM recommendations chart above. Gaps between the two — domains that rank high in search but low in AI, or vice versa — reveal strategic opportunities or risks depending on your channel focus.
Domains ranked by backlink authority signals derived from the Common Crawl web graph: PageRank, total backlinks, link authority (AUC), and harmonic centrality.
Backlink authority is one of the strongest predictors of LLM visibility in most industries. Domains with high PageRank but a low LLM score may be underrepresented in AI recommendations despite their web authority — a potential gap worth investigating.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.268 | 7.2% | 2,638 | Strong |
| Best Search Engine RankLower rank = better | +0.255 | 6.5% | 2,638 | Strong |
| Backlink Count | +0.222 | 4.9% | 3,629 | Strong |
| PageRank | +0.213 | 4.5% | 3,629 | Strong |
| HC | +0.198 | 3.9% | 3,629 | Confirmed |
| Wikidata | +0.148 | 2.2% | 644 | Confirmed |
| Reddit Comments | +0.132 | 1.7% | 1,699 | Confirmed |
| Reddit Posts | +0.127 | 1.6% | 1,729 | Confirmed |
| Common Crawl | +0.123 | 1.5% | 3,003 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.108 | 1.2% | 2,638 | Confirmed |
| Homepage Keywords | +0.035 | 0.1% | 3,337 | Baseline |
How often AI recommended each domain when answering neutral queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| lookfantastic.com | 100.0% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| dermstore.com | 100.0% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| spacenk.com | 96.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautylish.com | 80.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| bluemercury.com | 76.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| cultbeauty.com | 72.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| nordstrom.com | 56.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| yesstyle.com | 48.0% | 42 | 6 | 2.5K | 51 | 47.7K | 1.3K | 330 | 66 | 114 | 4 | — | 84 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cultbeauty.co.uk | 28.0% | 1 | 48 | 1.7K | 53 | 32.9K | 2.3K | 32 | 3 | 4 | 10 | — | 146 | Beauty & cosmetics retail |
| feelunique.com | 28.0% | — | — | 1.8K | 48 | 32.7K | 529 | 130 | — | — | 31 | — | 309 | Beauty & cosmetics retail |
| violetgrey.com | 24.0% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| mecca.com | 12.0% | 27 | 11 | 521 | 55 | 11.5K | 1.1K | 9 | — | 5 | 10 | — | 12 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| credobeauty.com | 12.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| jolse.com | 12.0% | 2 | 50 | 191 | 30 | 4K | 34 | 247 | 34 | 4 | — | — | 140 | Beauty & cosmetics retail |
| amazon.com | 8.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| target.com | 8.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| stylevana.com | 8.0% | 8 | 10 | 489 | 42 | 9.1K | 311 | 82 | 67 | 38 | — | — | 243 | Beauty & cosmetics retail |
| boots.com | 4.0% | 160 | 18 | 7.1K | 61 | 138.8K | 4.1K | 502 | 19 | 542 | 51 | 34 | — | Beauty & cosmetics retail |
| nykaa.com | 4.0% | 45 | 18 | 2K | 57 | 35.7K | 3.2K | 114 | 27 | 41 | 30 | 26 | 20 | Beauty & cosmetics retail |
| cosmeticsnow.com | 4.0% | 3 | 5 | 101 | 49 | 1K | 188 | — | — | — | — | — | 262 | Beauty & cosmetics retail |
| adorebeauty.com.au | 4.0% | 52 | 5 | 852 | 49 | 19.1K | 1.5K | 76 | — | 2 | 11 | — | 124 | Beauty & cosmetics retail |
| beautybay.com | 4.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| strawberrynet.com | 4.0% | 2 | 34 | 1.3K | 46 | 24.3K | 123 | 156 | 1 | 2 | — | — | 107 | Beauty & cosmetics retail |
Domains in Google search results for neutral queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want affordable makeup, skincare, haircare, and personal care items that actually work, and I pay close attention to sales, coupons, loyalty points, bundle deals, and drugstore dupes for prestige products.
I like retailers that make it easy to compare prices, see customer reviews, and find promotions quickly, whether I am shopping online or in-store.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.829 | 68.8% | 14 | Dominant |
| Best Search Engine RankLower rank = better | +0.702 | 49.3% | 14 | Dominant |
| HC | +0.648 | 42% | 14 | Dominant |
| Common Crawl | +0.645 | 41.6% | 14 | Dominant |
| Reddit Posts | +0.634 | 40.2% | 14 | Dominant |
| Backlink Count | +0.570 | 32.5% | 14 | Dominant |
| Homepage Keywords | -0.518 | 26.9% | 11 | Dominant |
| PageRank | +0.502 | 25.2% | 14 | Dominant |
| Wikidata | +0.500 | 25% | 5 | Dominant |
| Reddit Comments | +0.329 | 10.8% | 12 | Dominant |
| Avg Search Engine RankLower rank = better | -0.033 | 0.1% | 14 | Baseline |
How often AI recommended each domain when answering Budget Beauty Hunter queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| target.com | 100.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| walmart.com | 100.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| cvs.com | 100.0% | 337 | 1 | 8.8K | 64 | 214K | 5.9K | 2.5K | 111 | 210 | 141 | — | 212 | Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Nutrition & supplement retailers |
| amazon.com | 100.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| walgreens.com | 100.0% | 439 | 1 | 11.6K | 65 | 275.7K | 9.5K | 1K | 153 | 170 | 77 | — | 92 | Baby care & diaper brands, Beauty & cosmetics retail, Nutrition & supplement retailers |
| sallybeauty.com | 100.0% | 100 | 1 | 1.6K | 50 | 33.8K | 8.8K | 167 | 4 | 96 | — | — | 242 | Beauty & cosmetics retail, Haircare brands |
| elfcosmetics.com | 100.0% | 76 | 6 | 1.8K | 58 | 45K | 7.7K | 193 | 7 | 671 | — | — | 64 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| shopmissa.com | 92.0% | 34 | 1 | 206 | 38 | 5K | 1.1K | 47 | 33 | 18 | — | — | 132 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| colourpop.com | 68.0% | 19 | 4 | 1.6K | 57 | 37.1K | 2.7K | 1.1K | 163 | 85 | 9 | 9 | 104 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautybay.com | 24.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| iherb.com | 8.0% | 53 | 1 | 10K | 63 | 158.4K | 9.1K | 1.9K | 5.3K | 677 | — | — | 384 | Beauty & cosmetics retail, Nutrition & supplement retailers |
| nyxcosmetics.com | 4.0% | 42 | 6 | 1.8K | 68 | 36.7K | 4.3K | 20 | — | 35 | — | 15 | 184 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| marshalls.com | 4.0% | 28 | 16 | 1.2K | 51 | 26.2K | 375 | 59 | 6 | 38 | — | — | — | Beauty & cosmetics retail |
Domains in Google search results for Budget Beauty Hunter queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want access to premium serums, moisturizers, treatments, sunscreens, and derm-backed brands that feel elevated and effective.
I tend to research ingredients, compare product lines, and read reviews carefully before I buy, so I value retailers that provide detailed product education, ingredient transparency, and authentic customer feedback.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.574 | 32.9% | 16 | Dominant |
| Best Search Engine RankLower rank = better | +0.365 | 13.3% | 21 | Dominant |
| Search Engine Appearances | +0.289 | 8.3% | 21 | Strong |
| Avg Search Engine RankLower rank = better | +0.189 | 3.6% | 21 | Confirmed |
| Common Crawl | +0.167 | 2.8% | 24 | Confirmed |
| Reddit Posts | +0.140 | 2% | 17 | Confirmed |
| HC | +0.133 | 1.8% | 24 | Confirmed |
| PageRank | +0.103 | 1.1% | 24 | Confirmed |
| Homepage Keywords | +0.093 | 0.9% | 18 | Emerging |
| Backlink Count | +0.076 | 0.6% | 24 | Emerging |
How often AI recommended each domain when answering Prestige Skincare Investor queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| dermstore.com | 100.0% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| violetgrey.com | 100.0% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| bluemercury.com | 100.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| cremedelamer.com | 84.0% | 10 | 29 | 661 | 44 | 16.2K | 971 | 22 | — | — | — | — | 84 | Beauty & cosmetics retail |
| skinstore.com | 80.0% | — | — | 672 | 47 | 14.5K | 506 | 375 | — | — | 11 | — | 147 | Beauty & cosmetics retail, Skincare brands |
| cultbeauty.com | 68.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| spacenk.com | 56.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| net-a-porter.com | 48.0% | 59 | 1 | 8.7K | 62 | 174.5K | 4.3K | 464 | 7 | 1 | 124 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories |
| spaceenk.com | 36.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| rescuebeauty.com | 36.0% | — | — | 67 | 17 | 1.6K | — | 1 | — | — | — | — | — | Beauty & cosmetics retail |
| nordstrom.com | 36.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| beautylish.com | 28.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| harrods.com | 24.0% | 33 | 16 | 5.1K | 58 | 104.8K | 1.7K | 86 | 9 | 10 | 67 | — | 36 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Wine & spirits brands |
| cosbar.com | 20.0% | 3 | 21 | 196 | 38 | 5.1K | 209 | 20 | 3 | — | — | — | 140 | Beauty & cosmetics retail |
| rescuespa.com | 12.0% | 7 | 11 | 95 | 32 | 2.7K | 1.4K | 41 | — | — | — | — | 132 | Beauty & cosmetics retail |
| rescue-spa.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| credobeauty.com | 8.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| space.nk | 8.0% | — | — | — | — | — | — | 35 | 10 | — | — | — | — | Beauty & cosmetics retail |
| rescuebeautylounge.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| niche-beauty.com | 8.0% | 4 | 30 | 586 | 43 | 12K | 162 | 16 | 1 | 2 | — | — | 252 | Beauty & cosmetics retail |
| lovelyskin.com | 4.0% | 125 | 1 | 498 | 40 | 10.9K | 18.9K | 42 | 30 | 66 | — | — | 378 | Beauty & cosmetics retail |
| cultbeauty.co.uk | 4.0% | 1 | 48 | 1.7K | 53 | 32.9K | 2.3K | 32 | 3 | 4 | 10 | — | 146 | Beauty & cosmetics retail |
| ohuprettythings.com | 4.0% | — | — | 1 | 2 | 13 | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| saksfifthavenue.com | 4.0% | 215 | 1 | 5.4K | 60 | 110.8K | 2.8K | 315 | 4 | 13 | 39 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories |
Domains in Google search results for Prestige Skincare Investor queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am usually looking for skincare, makeup, and body care that avoid ingredients I personally try to limit, and I prefer brands that are transparent about sourcing, formulation, cruelty-free status, and sustainability efforts.
I like retailers that make it easy to filter by ingredient preferences, skin sensitivity, vegan options, and eco-conscious packaging.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Avg Search Engine RankLower rank = better | +0.356 | 12.7% | 30 | Dominant |
| Homepage Keywords | +0.199 | 3.9% | 48 | Confirmed |
| Search Engine Appearances | +0.189 | 3.6% | 30 | Confirmed |
| Best Search Engine RankLower rank = better | +0.186 | 3.5% | 30 | Confirmed |
| Reddit Posts | +0.149 | 2.2% | 22 | Confirmed |
| Backlink Count | -0.090 | 0.8% | 47 | Emerging |
| PageRank | -0.080 | 0.6% | 47 | Emerging |
| Common Crawl | +0.076 | 0.6% | 41 | Emerging |
| HC | -0.074 | 0.6% | 47 | Emerging |
| Reddit Comments | +0.008 | 0% | 27 | Baseline |
How often AI recommended each domain when answering Clean Beauty Minimalist queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| follain.com | 96.0% | — | — | 173 | 39 | 4.9K | 725 | 101 | — | — | — | — | 88 | Beauty & cosmetics retail, Skincare brands |
| credobeauty.com | 80.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| sephora.com | 64.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| detoxmarket.com | 60.0% | — | — | 1 | 0 | 9 | — | — | — | — | — | — | 338 | Beauty & cosmetics retail, Nutrition & supplement retailers |
| beautyheroes.com | 60.0% | — | — | 4 | 10 | 88 | — | — | — | — | — | — | 176 | Beauty & cosmetics retail |
| cultbeauty.com | 52.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| thedetoxmarket.com | 40.0% | 58 | 2 | 447 | 44 | 11.8K | 8.1K | 40 | — | — | — | — | 338 | Beauty & cosmetics retail, Nutrition & supplement retailers |
| thirteenlune.com | 40.0% | 3 | 8 | 155 | 47 | 5.1K | 499 | 172 | — | — | 11 | — | 183 | Beauty & cosmetics retail |
| safeandchic.com | 40.0% | 4 | 22 | 52 | 27 | 1.7K | 444 | — | — | — | — | — | 80 | Beauty & cosmetics retail |
| goop.com | 40.0% | 71 | 2 | 6.1K | 61 | 151.3K | 5.8K | 1.6K | 22 | 43 | 425 | 46 | 40 | Beauty & cosmetics retail, Nutrition & supplement retailers, Skincare brands |
| beauty-heroes.com | 28.0% | 38 | 2 | 193 | 44 | 4.6K | 1.3K | 112 | 1 | 6 | — | — | 176 | Beauty & cosmetics retail |
| oseamalibu.com | 28.0% | 40 | 1 | 670 | 49 | 18K | 4.7K | 556 | 25 | 237 | — | — | 176 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| thegreenjunglebeautyshop.com | 28.0% | — | — | 35 | 22 | 734 | — | 3 | 6 | — | — | — | 164 | Beauty & cosmetics retail |
| capbeauty.com | 24.0% | 2 | 4 | 195 | 40 | 5.7K | 288 | 1 | — | — | — | — | 32 | Beauty & cosmetics retail |
| thegoodfaceproject.com | 20.0% | — | — | 165 | 35 | 4.2K | 361 | 39 | 3 | — | — | — | 4 | Beauty & cosmetics retail |
| ecocult.com | 20.0% | 134 | 3 | 526 | 43 | 14.6K | 1.3K | 260 | 65 | 18 | 19 | — | — | Beauty & cosmetics retail |
| credo.com | 16.0% | — | — | 48 | 28 | 1.5K | — | — | — | — | — | — | 6 | Beauty & cosmetics retail |
| thechoosychick.com | 16.0% | — | — | 44 | 23 | 1.1K | 665 | 28 | — | — | — | — | 124 | Beauty & cosmetics retail |
| naturisimo.com | 16.0% | — | — | 277 | 38 | 5.9K | 332 | 21 | 3 | — | — | — | 204 | Beauty & cosmetics retail |
| cultbeauty.co.uk | 16.0% | 1 | 48 | 1.7K | 53 | 32.9K | 2.3K | 32 | 3 | 4 | 10 | — | 146 | Beauty & cosmetics retail |
| thechooselove.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| creedboutique.com | 8.0% | — | — | 407 | 39 | 8K | 17 | 180 | 3 | 4 | 8 | — | 120 | Beauty & cosmetics retail |
| thechoosenco.com | 8.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| beautycounter.com | 8.0% | — | — | 2.1K | 56 | 40.6K | 3.1K | 259 | — | — | 25 | 19 | 126 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| bluemercury.com | 8.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
Domains in Google search results for Clean Beauty Minimalist queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want access to viral products, limited editions, bold color cosmetics, innovative textures, and brands that move fast with trends.
I enjoy shopping at retailers that have a huge assortment, frequent newness, creator-inspired edits, swatches, tutorials, and strong mobile or social shopping experiences.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Wikidata | -0.414 | 17.2% | 7 | Dominant |
| Reddit Comments | -0.307 | 9.4% | 20 | Dominant |
| Common Crawl | -0.248 | 6.1% | 23 | Strong |
| Avg Search Engine RankLower rank = better | +0.182 | 3.3% | 23 | Confirmed |
| Reddit Posts | +0.113 | 1.3% | 24 | Confirmed |
| HC | +0.098 | 1% | 24 | Emerging |
| Homepage Keywords | -0.098 | 1% | 20 | Emerging |
| Search Engine Appearances | +0.088 | 0.8% | 23 | Emerging |
| PageRank | -0.069 | 0.5% | 24 | Emerging |
| Best Search Engine RankLower rank = better | -0.011 | 0% | 23 | Baseline |
| Backlink Count | +0.007 | 0% | 24 | Baseline |
How often AI recommended each domain when answering Trend Makeup Enthusiast queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| cultbeauty.com | 100.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| revolve.com | 100.0% | 59 | 2 | 3.2K | 56 | 63.6K | 3.2K | 1.3K | 14 | 262 | 48 | — | 80 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| asos.com | 96.0% | 88 | 1 | 15.7K | 67 | 298.4K | 3.2K | 6K | 41 | 124 | 797 | 27 | 24 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| yesstyle.com | 96.0% | 42 | 6 | 2.5K | 51 | 47.7K | 1.3K | 330 | 66 | 114 | 4 | — | 84 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautybay.com | 88.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautylish.com | 76.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| tiktopshop.com | 40.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| stylevana.com | 32.0% | 8 | 10 | 489 | 42 | 9.1K | 311 | 82 | 67 | 38 | — | — | 243 | Beauty & cosmetics retail |
| spacenk.com | 28.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| credobeauty.com | 24.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| target.com | 16.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| shopmissa.com | 16.0% | 34 | 1 | 206 | 38 | 5K | 1.1K | 47 | 33 | 18 | — | — | 132 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| lookfantastic.com | 12.0% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| colourpop.com | 12.0% | 19 | 4 | 1.6K | 57 | 37.1K | 2.7K | 1.1K | 163 | 85 | 9 | 9 | 104 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| sokoglam.com | 12.0% | 26 | 8 | 653 | 50 | 16.2K | 2.2K | 503 | 97 | 35 | 16 | — | 224 | Beauty & cosmetics retail, Spa & massage chains |
| selfridges.com | 8.0% | 27 | 15 | 4.8K | 60 | 105K | 2.1K | 156 | 9 | 6 | 58 | 10 | 60 | Beauty & cosmetics retail, Nutrition & supplement retailers |
| urbanoutfitters.com | 8.0% | 44 | 3 | 8.9K | 65 | 191.4K | 2.9K | 420 | 6 | 91 | 108 | — | 28 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| violetgrey.com | 8.0% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| amazon.com | 8.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| tiktok.com | 4.0% | 4.1K | 1 | 1.6M | 89 | 18.3M | 2.2M | 45.9K | 534 | 10.1K | 390 | 108 | — | Beauty & cosmetics retail |
| nordstrom.com | 4.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| shopmy.us | 4.0% | 41 | 12 | 4.4K | 65 | 89.1K | 14.6K | 3.4K | 510 | 540 | — | — | — | Beauty & cosmetics retail, Influencer-marketing platforms for brands |
| cosmeticsshop.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | 80 | Beauty & cosmetics retail |
Domains in Google search results for Trend Makeup Enthusiast queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am looking for gentle skincare, fragrance-free or low-irritant options, dermatologist-recommended products, and makeup that works for reactive or acne-prone skin.
I want retailers that provide complete ingredient lists, clear labeling for sensitive skin concerns, and helpful filters for allergies, redness, dryness, or barrier support.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Avg Search Engine RankLower rank = better | +0.278 | 7.7% | 54 | Strong |
| Wikidata | -0.261 | 6.8% | 6 | Strong |
| Best Search Engine RankLower rank = better | +0.152 | 2.3% | 54 | Confirmed |
| Common Crawl | -0.144 | 2.1% | 57 | Confirmed |
| HC | +0.130 | 1.7% | 63 | Confirmed |
| Search Engine Appearances | +0.096 | 0.9% | 54 | Emerging |
| Backlink Count | +0.065 | 0.4% | 63 | Emerging |
| Homepage Keywords | +0.059 | 0.3% | 59 | Emerging |
| Reddit Comments | -0.037 | 0.1% | 40 | Baseline |
| Reddit Posts | -0.036 | 0.1% | 39 | Baseline |
| PageRank | +0.016 | 0% | 63 | Baseline |
How often AI recommended each domain when answering Sensitive Skin Seeker queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| dermstore.com | 100.0% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| lovelyskin.com | 100.0% | 125 | 1 | 498 | 40 | 10.9K | 18.9K | 42 | 30 | 66 | — | — | 378 | Beauty & cosmetics retail |
| credobeauty.com | 100.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| skinstore.com | 96.0% | — | — | 672 | 47 | 14.5K | 506 | 375 | — | — | 11 | — | 147 | Beauty & cosmetics retail, Skincare brands |
| bluemercury.com | 72.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| paulaschoice.com | 64.0% | 35 | 9 | 1.9K | 54 | 39.4K | 5.5K | 49 | 36 | 50 | 12 | — | 16 | Beauty & cosmetics retail, Haircare brands, Skincare brands |
| rescuebeauty.com | 52.0% | — | — | 67 | 17 | 1.6K | — | 1 | — | — | — | — | — | Beauty & cosmetics retail |
| beautylish.com | 44.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| target.com | 44.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| laurageller.com | 24.0% | 44 | 3 | 370 | 50 | 9.5K | 3.1K | 17 | — | 2 | — | — | 189 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| lookfantastic.com | 24.0% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cultbeauty.com | 16.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| skinbeautifulrx.com | 8.0% | 4 | 13 | 21 | 12 | 353 | 120 | — | 72 | 1 | — | — | 120 | Beauty & cosmetics retail |
| spacenk.com | 8.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| walgreens.com | 8.0% | 439 | 1 | 11.6K | 65 | 275.7K | 9.5K | 1K | 153 | 170 | 77 | — | 92 | Baby care & diaper brands, Beauty & cosmetics retail, Nutrition & supplement retailers |
| amazon.com | 8.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| skincarerx.com | 4.0% | — | — | 132 | 33 | 3.2K | 60 | 163 | — | — | — | — | 147 | Beauty & cosmetics retail |
| skintruth.com | 4.0% | — | — | 9 | 12 | 314 | — | — | 11 | — | — | — | 183 | Beauty & cosmetics retail |
| violetgrey.com | 4.0% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cvs.com | 4.0% | 337 | 1 | 8.8K | 64 | 214K | 5.9K | 2.5K | 111 | 210 | 141 | — | 212 | Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Nutrition & supplement retailers |
| nordstrom.com | 4.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| byrdie.com | 4.0% | 415 | 1 | 10.1K | 66 | 192.7K | 16.5K | 80 | 1 | 5 | 12 | — | 97 | Beauty & cosmetics retail |
| ecosmetics.com | 4.0% | 11 | 19 | 89 | 33 | 2.2K | 1.5K | 101 | 2 | — | — | — | 287 | Beauty & cosmetics retail |
Domains in Google search results for Sensitive Skin Seeker queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I look for salon-quality shampoos, conditioners, masks, styling products, heat protection, scalp treatments, and color-care items that support my hair type and the services I get done, whether that is highlights, curls, smoothing, or damage repair.
I want retailers that have a strong assortment of trusted professional and premium hair brands, clear guidance by hair concern, and plenty of reviews from people with similar texture or goals.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| HC | +0.318 | 10.1% | 34 | Dominant |
| Search Engine Appearances | +0.312 | 9.7% | 27 | Dominant |
| Backlink Count | +0.261 | 6.8% | 34 | Strong |
| PageRank | +0.259 | 6.7% | 34 | Strong |
| Best Search Engine RankLower rank = better | +0.202 | 4.1% | 27 | Strong |
| Reddit Posts | +0.195 | 3.8% | 23 | Confirmed |
| Reddit Comments | +0.173 | 3% | 26 | Confirmed |
| Common Crawl | +0.157 | 2.5% | 33 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.094 | 0.9% | 27 | Emerging |
| Homepage Keywords | +0.091 | 0.8% | 29 | Emerging |
How often AI recommended each domain when answering Salon Haircare Shopper queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| dermstore.com | 100.0% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| lookfantastic.com | 100.0% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| bluemercury.com | 84.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| spacenk.com | 64.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cultbeauty.com | 56.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautyplussalon.com | 40.0% | 32 | 9 | 56 | 20 | 1.5K | 1.2K | 17 | — | — | — | — | 116 | Beauty & cosmetics retail |
| skinstore.com | 36.0% | — | — | 672 | 47 | 14.5K | 506 | 375 | — | — | 11 | — | 147 | Beauty & cosmetics retail, Skincare brands |
| saloncentric.com | 28.0% | 100 | 1 | 267 | 52 | 6.2K | 294 | 425 | 2 | 43 | — | — | 47 | Beauty & cosmetics retail, Hair-salon & barber chains |
| nordstrom.com | 24.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| cosmoprofbeauty.com | 24.0% | 50 | 4 | 245 | 41 | 5.2K | 1.8K | 3 | 3 | — | — | — | 157 | Beauty & cosmetics retail |
| beautybay.com | 20.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautylish.com | 20.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cosbar.com | 20.0% | 3 | 21 | 196 | 38 | 5.1K | 209 | 20 | 3 | — | — | — | 140 | Beauty & cosmetics retail |
| amazon.com | 16.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| beautycarechoices.com | 12.0% | 5 | 17 | 123 | 25 | 2.4K | 182 | 31 | 1 | — | — | — | 76 | Beauty & cosmetics retail |
| beautiful.store | 12.0% | — | — | 7 | 10 | 141 | — | 17 | — | — | — | — | — | Beauty & cosmetics retail |
| asos.com | 12.0% | 88 | 1 | 15.7K | 67 | 298.4K | 3.2K | 6K | 41 | 124 | 797 | 27 | 24 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| lovelyskin.com | 12.0% | 125 | 1 | 498 | 40 | 10.9K | 18.9K | 42 | 30 | 66 | — | — | 378 | Beauty & cosmetics retail |
| spaceenk.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| sleekshop.com | 12.0% | 1 | 96 | 56 | 27 | 1.2K | 68 | 34 | 32 | 5 | — | — | 4 | Beauty & cosmetics retail |
| revolve.com | 12.0% | 59 | 2 | 3.2K | 56 | 63.6K | 3.2K | 1.3K | 14 | 262 | 48 | — | 80 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| cultbeauty.co.uk | 8.0% | 1 | 48 | 1.7K | 53 | 32.9K | 2.3K | 32 | 3 | 4 | 10 | — | 146 | Beauty & cosmetics retail |
| bluebeardsoriginal.com | 8.0% | — | — | 21 | 6 | 501 | — | 7 | — | — | — | — | 52 | Beauty & cosmetics retail |
Domains in Google search results for Salon Haircare Shopper queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want a broad and reliably stocked range of foundation, concealer, powder, blush, and nude lip options across deep, fair, olive, neutral, warm, and cool undertones.
I appreciate stores that offer realistic swatches, shade-matching tools, customer photos, and reviews from people with similar complexions.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Homepage Keywords | +0.231 | 5.4% | 45 | Strong |
| Reddit Comments | +0.106 | 1.1% | 32 | Confirmed |
| Best Search Engine RankLower rank = better | +0.096 | 0.9% | 47 | Emerging |
| Search Engine Appearances | +0.092 | 0.9% | 47 | Emerging |
| Common Crawl | -0.091 | 0.8% | 49 | Emerging |
| PageRank | -0.085 | 0.7% | 51 | Emerging |
| Backlink Count | +0.033 | 0.1% | 51 | Baseline |
| Wikidata | -0.030 | 0.1% | 12 | Baseline |
| Reddit Posts | -0.019 | 0% | 42 | Baseline |
| Avg Search Engine RankLower rank = better | -0.015 | 0% | 47 | Baseline |
| HC | -0.005 | 0% | 51 | Baseline |
How often AI recommended each domain when answering Inclusive Shade Shopper queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| beautylish.com | 100.0% | 37 | 8 | 1.4K | 49 | 28.8K | 2K | 14 | 1 | 13 | 12 | — | 167 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| cultbeauty.com | 84.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| selfridges.com | 72.0% | 27 | 15 | 4.8K | 60 | 105K | 2.1K | 156 | 9 | 6 | 58 | 10 | 60 | Beauty & cosmetics retail, Nutrition & supplement retailers |
| lookfantastic.com | 68.0% | 62 | 7 | 2.6K | 58 | 47.4K | 6.2K | 281 | 26 | 54 | 39 | — | 228 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| nordstrom.com | 64.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| jcpenney.com | 56.0% | 155 | 4 | 4.5K | 59 | 107.9K | 2.7K | 1.6K | 31 | 209 | 44 | 44 | 87 | Athletic apparel brands, Beauty & cosmetics retail, Clothing & apparel retail, Hair-salon & barber chains, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| spacenk.com | 56.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| violetgrey.com | 52.0% | 20 | 1 | 506 | 45 | 14.3K | 1.5K | 36 | — | 1 | 12 | — | 188 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| bluemercury.com | 32.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| harveynichols.com | 28.0% | 16 | 5 | 2.2K | 53 | 52.2K | 695 | 78 | — | 2 | 24 | 14 | 57 | Beauty & cosmetics retail |
| credobeauty.com | 24.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| boots.com | 24.0% | 160 | 18 | 7.1K | 61 | 138.8K | 4.1K | 502 | 19 | 542 | 51 | 34 | — | Beauty & cosmetics retail |
| harrods.com | 24.0% | 33 | 16 | 5.1K | 58 | 104.8K | 1.7K | 86 | 9 | 10 | 67 | — | 36 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Wine & spirits brands |
| asos.com | 20.0% | 88 | 1 | 15.7K | 67 | 298.4K | 3.2K | 6K | 41 | 124 | 797 | 27 | 24 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
| cultbeauty.co.uk | 16.0% | 1 | 48 | 1.7K | 53 | 32.9K | 2.3K | 32 | 3 | 4 | 10 | — | 146 | Beauty & cosmetics retail |
| beautybay.com | 12.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| creedbeauty.com | 8.0% | — | — | 1 | 0 | 5 | — | — | — | — | — | — | 84 | Beauty & cosmetics retail |
| mecca.com | 8.0% | 27 | 11 | 521 | 55 | 11.5K | 1.1K | 9 | — | 5 | 10 | — | 12 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| macys.com | 8.0% | 405 | 1 | 15K | 66 | 306.4K | 5.7K | 10K | 79 | 265 | 163 | 33 | 88 | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Mattress stores |
| revolve.com | 8.0% | 59 | 2 | 3.2K | 56 | 63.6K | 3.2K | 1.3K | 14 | 262 | 48 | — | 80 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| cremedelamer.com | 4.0% | 10 | 29 | 661 | 44 | 16.2K | 971 | 22 | — | — | — | — | 84 | Beauty & cosmetics retail |
| fentybeauty.com | 4.0% | 45 | 6 | 2.6K | 61 | 66.6K | 5.6K | 1.1K | 95 | 116 | 38 | — | 212 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| kohls.com | 4.0% | 184 | 3 | 7.1K | 62 | 165.5K | 5.3K | 8.2K | 301 | 166 | 12 | — | 40 | Athletic apparel brands, Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Sneaker brands / athletic footwear |
Domains in Google search results for Inclusive Shade Shopper queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I want retailers that make gift shopping simple with well-curated sets, seasonal collections, fragrance samplers, self-care bundles, premium packaging, and clear options across different budgets.
I appreciate strong merchandising around holidays, birthdays, thank-you gifts, and last-minute occasions, especially when a website or store helps me identify popular picks that feel safe and widely liked.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Backlink Count | +0.520 | 27% | 34 | Dominant |
| Reddit Comments | +0.479 | 23% | 24 | Dominant |
| HC | +0.474 | 22.5% | 34 | Dominant |
| PageRank | +0.438 | 19.2% | 34 | Dominant |
| Reddit Posts | +0.298 | 8.9% | 27 | Strong |
| Common Crawl | +0.271 | 7.4% | 31 | Strong |
| Search Engine Appearances | +0.245 | 6% | 29 | Strong |
| Homepage Keywords | -0.082 | 0.7% | 30 | Emerging |
| Best Search Engine RankLower rank = better | -0.065 | 0.4% | 29 | Emerging |
| Avg Search Engine RankLower rank = better | +0.045 | 0.2% | 29 | Baseline |
| Wikidata | -0.036 | 0.1% | 7 | Baseline |
How often AI recommended each domain when answering Gift Beauty Buyer queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| nordstrom.com | 100.0% | 470 | 1 | 15.9K | 66 | 314.6K | 14.4K | 36.2K | 185 | 100 | 101 | — | — | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Sneaker brands / athletic footwear |
| bluemercury.com | 92.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| loccitane.com | 88.0% | 7 | 43 | 6K | 60 | 129.4K | 598 | 869 | — | — | — | — | 6 | Beauty & cosmetics retail |
| diptyqueparis.com | 84.0% | 3 | 55 | 2.4K | 54 | 52.9K | 284 | 19 | — | 1 | 3 | 3 | 64 | Beauty & cosmetics retail |
| macys.com | 48.0% | 405 | 1 | 15K | 66 | 306.4K | 5.7K | 10K | 79 | 265 | 163 | 33 | 88 | Beauty & cosmetics retail, Clothing & apparel retail, Cosmetics & makeup brands, Jewelry, luggage & leather goods retail, Mattress stores |
| thebodyshop.com | 36.0% | 35 | 13 | 3.7K | 58 | 88.5K | 2.2K | 812 | 1 | 2 | 59 | — | 200 | Beauty & cosmetics retail |
| spacenk.com | 32.0% | 56 | 11 | 1.6K | 50 | 33.3K | 4.3K | 13 | — | 8 | — | — | 364 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| fresh.com | 28.0% | 18 | 3 | 1.1K | 52 | 28.6K | 1.8K | 2.3K | 9 | 116 | — | — | 248 | Beauty & cosmetics retail |
| harrods.com | 24.0% | 33 | 16 | 5.1K | 58 | 104.8K | 1.7K | 86 | 9 | 10 | 67 | — | 36 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Wine & spirits brands |
| aesop.com | 24.0% | 10 | 37 | 3.1K | 55 | 74K | 850 | 66 | — | 1 | 22 | 19 | 120 | Beauty & cosmetics retail, Household cleaning brands, Luxury fashion & accessories |
| dermstore.com | 24.0% | 202 | 1 | 2.4K | 56 | 48.8K | 19.6K | 87 | 66 | 49 | 12 | — | 200 | Beauty & cosmetics retail, Cosmetics & makeup brands, Haircare brands, Med spas & aesthetic clinics, Skincare brands |
| joomalone.com | 20.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| jomalone.com | 20.0% | 1 | 97 | 1K | 49 | 23.7K | 81 | 14 | — | — | — | — | 92 | Beauty & cosmetics retail |
| maccosmetics.com | 16.0% | 73 | 2 | 4.2K | 60 | 87.6K | 3.6K | 154 | 7 | 24 | 31 | 15 | 216 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| fragrancenet.com | 16.0% | 10 | 21 | 1.1K | 49 | 18.2K | 622 | 2.3K | 226 | 356 | — | — | 105 | Beauty & cosmetics retail |
| spaceenk.com | 12.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| cultbeauty.com | 12.0% | 73 | 9 | 619 | 44 | 13.7K | 3.9K | 55 | 13 | 42 | — | — | 168 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| theouai.com | 12.0% | 12 | 15 | 529 | 49 | 14.9K | 1K | 370 | 20 | 35 | — | — | 172 | Beauty & cosmetics retail, Haircare brands |
| glossier.com | 12.0% | 17 | 8 | 3.7K | 63 | 104.3K | 8K | 242 | 8 | 52 | — | — | 100 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| qvc.com | 12.0% | 44 | 16 | 3K | 59 | 75.9K | 3.3K | 511 | 93 | 192 | 123 | — | 316 | Beauty & cosmetics retail, Clothing & apparel retail |
| credobeauty.com | 12.0% | 144 | 1 | 805 | 52 | 21.4K | 24.3K | 709 | 64 | 41 | — | — | 406 | Beauty & cosmetics retail, Cosmetics & makeup brands, Nutrition & supplement retailers, Skincare brands |
| bloomingdales.com | 8.0% | 135 | 2 | 5.9K | 59 | 114.5K | 3.7K | 486 | 9 | 30 | 46 | — | 108 | Beauty & cosmetics retail, Clothing & apparel retail, Jewelry, luggage & leather goods retail, Luxury fashion & accessories, Mattress stores |
| kiehls.com | 8.0% | 44 | 1 | 2.1K | 54 | 49.7K | 4K | 105 | 3 | 5 | 35 | — | 244 | Beauty & cosmetics retail, Skincare brands |
Domains in Google search results for Gift Beauty Buyer queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am interested in beginner-friendly skincare, simple makeup, lip products, mascara, body care, fragrance mists, and fun seasonal items that let me experiment without spending too much.
I like retailers that feel current, welcoming, and easy to browse, with clear categories, starter kits, mini sizes, and lots of peer reviews or tutorials.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Reddit Comments | +0.503 | 25.3% | 16 | Dominant |
| Wikidata | -0.486 | 23.6% | 6 | Dominant |
| PageRank | +0.415 | 17.2% | 22 | Dominant |
| Reddit Posts | +0.350 | 12.2% | 19 | Dominant |
| HC | +0.325 | 10.5% | 22 | Dominant |
| Backlink Count | +0.285 | 8.1% | 22 | Strong |
| Avg Search Engine RankLower rank = better | +0.268 | 7.2% | 19 | Strong |
| Search Engine Appearances | +0.251 | 6.3% | 19 | Strong |
| Common Crawl | +0.176 | 3.1% | 21 | Confirmed |
| Best Search Engine RankLower rank = better | +0.175 | 3% | 19 | Confirmed |
| Homepage Keywords | -0.122 | 1.5% | 19 | Confirmed |
How often AI recommended each domain when answering Teen Starter Shopper queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| target.com | 100.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| colourpop.com | 100.0% | 19 | 4 | 1.6K | 57 | 37.1K | 2.7K | 1.1K | 163 | 85 | 9 | 9 | 104 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| elfcosmetics.com | 100.0% | 76 | 6 | 1.8K | 58 | 45K | 7.7K | 193 | 7 | 671 | — | — | 64 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| nyxcosmetics.com | 96.0% | 42 | 6 | 1.8K | 68 | 36.7K | 4.3K | 20 | — | 35 | — | 15 | 184 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| walmart.com | 96.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| yesstyle.com | 64.0% | 42 | 6 | 2.5K | 51 | 47.7K | 1.3K | 330 | 66 | 114 | 4 | — | 84 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| beautybay.com | 56.0% | 11 | 10 | 1.9K | 52 | 34.8K | 1.4K | 148 | — | 1 | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
| bathandbodyworks.com | 36.0% | 16 | 9 | 4.1K | 60 | 83.1K | 519 | 322 | 20 | 27 | — | — | 28 | Beauty & cosmetics retail |
| shopmissa.com | 32.0% | 34 | 1 | 206 | 38 | 5K | 1.1K | 47 | 33 | 18 | — | — | 132 | Beauty & cosmetics retail, Cosmetics & makeup brands |
| glossier.com | 32.0% | 17 | 8 | 3.7K | 63 | 104.3K | 8K | 242 | 8 | 52 | — | — | 100 | Beauty & cosmetics retail, Cosmetics & makeup brands, Skincare brands |
| amazon.com | 28.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| frankiesbikinis.com | 16.0% | — | — | 306 | 47 | 9.5K | 23 | 114 | 7 | 2 | 5 | — | 64 | Beauty & cosmetics retail |
| ulta-beauty-at-target.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| blissworld.com | 4.0% | 11 | 34 | 674 | 50 | 18.6K | 620 | 35 | — | 2 | 20 | — | 116 | Beauty & cosmetics retail, Skincare brands, Spa & massage chains |
| frankiesbikinisbeauty.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| kikocosmetics.com | 4.0% | 8 | 20 | 2K | 54 | 37.9K | 286 | 103 | — | — | — | — | 40 | Beauty & cosmetics retail |
| pinkpantherbeauty.com | 4.0% | — | — | — | — | — | — | — | — | — | — | — | — | Beauty & cosmetics retail |
| frankbody.com | 4.0% | — | — | 531 | 54 | 15.7K | 30 | 20 | — | — | — | — | 4 | Beauty & cosmetics retail |
| bluemercury.com | 4.0% | 151 | 1 | 883 | 50 | 21.7K | 10.8K | 644 | 35 | 8 | — | — | 188 | Beauty & cosmetics retail, Jewelry, luggage & leather goods retail |
| cvs.com | 4.0% | 337 | 1 | 8.8K | 64 | 214K | 5.9K | 2.5K | 111 | 210 | 141 | — | 212 | Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Nutrition & supplement retailers |
| urbanoutfitters.com | 4.0% | 44 | 3 | 8.9K | 65 | 191.4K | 2.9K | 420 | 6 | 91 | 108 | — | 28 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| revolve.com | 4.0% | 59 | 2 | 3.2K | 56 | 63.6K | 3.2K | 1.3K | 14 | 262 | 48 | — | 80 | Beauty & cosmetics retail, Clothing & apparel retail, Nutrition & supplement retailers |
| milani.com | 4.0% | — | — | 4 | 6 | 62 | — | — | — | — | — | — | — | Beauty & cosmetics retail, Cosmetics & makeup brands |
Domains in Google search results for Teen Starter Shopper queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |
This persona represents a distinct audience segment identified from LLM query patterns within this industry. The description reflects how AI models characterize users making queries in this segment.
Domains recommended for this persona are scored based on how frequently they appear in persona-specific queries — which may differ from the industry-wide rankings above.
I am usually buying essentials like cleanser, moisturizer, sunscreen, shampoo, deodorant, body wash, toothpaste-adjacent personal care, basic makeup replacements, and household beauty staples.
My ideal retailer makes repeat purchasing effortless with subscriptions, one-click reorders, autoship, same-day pickup, fast delivery, and consistent in-stock availability.
Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern above.
Differences from the overall industry table reveal which signals matter specifically for reaching this audience — useful for targeting content strategy and acquisition priorities for this segment.
| Signal | ρ (Spearman) | R² | n | Rank Influence |
|---|---|---|---|---|
| Search Engine Appearances | +0.755 | 56.9% | 11 | Dominant |
| Common Crawl | +0.741 | 54.9% | 12 | Dominant |
| PageRank | +0.728 | 52.9% | 12 | Dominant |
| Backlink Count | +0.643 | 41.4% | 12 | Dominant |
| Wikidata | +0.600 | 36% | 6 | Dominant |
| Reddit Posts | +0.594 | 35.3% | 12 | Dominant |
| HC | +0.516 | 26.6% | 12 | Dominant |
| Reddit Comments | +0.329 | 10.8% | 12 | Dominant |
| Homepage Keywords | +0.105 | 1.1% | 11 | Confirmed |
| Avg Search Engine RankLower rank = better | +0.082 | 0.7% | 11 | Emerging |
| Best Search Engine RankLower rank = better | +0.000 | 0% | 11 | Baseline |
How often AI recommended each domain when answering Convenience Replenisher queries within Beauty & cosmetics retail. Each persona has 25 query runs — count is raw appearances, percentage is out of those runs.
Compare with the industry-wide charts above to see which domains over- or under-index for this specific audience segment.
Signal matrix for the top 25 LLM-recommended domains filtered to this persona's query context.
Look for patterns in which signal combinations characterize domains that resonate specifically with this audience — these may differ from industry-wide norms and point to persona-specific ranking drivers.
| Domain | LLM % | SE # | SE Best Rank | Backlinks | PageRank | AUC | SE OBL | Crawl | Reddit Cmts | Reddit Posts | Wikipedia | Wikidata | Homepage | Industries |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| target.com | 100.0% | 1.1K | 1 | 50.9K | 74 | 1M | 34.7K | 7.6K | 1.2K | 3.5K | 843 | 120 | 16 | Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Furniture stores, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| amazon.com | 100.0% | 4.1K | 1 | 1.1M | 88 | 16.4M | 373.3K | 298.5K | 72.3K | 76.5K | 76.8K | 269 | — | Affiliate-marketing networks, Athletic apparel brands, Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Clothing & apparel retail, Cosmetics & makeup brands, Customer support / contact center software, Data analytics / BI software, Data-warehouse / lakehouse platforms, Enterprise AI platforms, Enterprise search & knowledge copilots, Furniture stores, Golf equipment brands, GPU / AI infrastructure vendors, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office furniture / workplace equipment, Office supplies wholesalers, Pest-control services, Soft drink brands, Streaming video services |
| walmart.com | 100.0% | 1.9K | 1 | 74.2K | 76 | 1.5M | 37K | 21.3K | 5.6K | 8.8K | 1.7K | 172 | 149 | Athletic apparel brands, Auto repair & maintenance, Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Food delivery platforms, Furniture stores, Gas stations & fuel retail, Hair-salon & barber chains, Haircare brands, Home centers, Home exercise equipment, Household cleaning brands, Jewelry, luggage & leather goods retail, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Oil-change chains, Soft drink brands, Wine & spirits brands |
| cvs.com | 100.0% | 337 | 1 | 8.8K | 64 | 214K | 5.9K | 2.5K | 111 | 210 | 141 | — | 212 | Baby care & diaper brands, Beauty & cosmetics retail, Bottled water & functional beverage brands, Nutrition & supplement retailers |
| walgreens.com | 100.0% | 439 | 1 | 11.6K | 65 | 275.7K | 9.5K | 1K | 153 | 170 | 77 | — | 92 | Baby care & diaper brands, Beauty & cosmetics retail, Nutrition & supplement retailers |
| ulta.com | 100.0% | 699 | 1 | 7.9K | 64 | 164.8K | 28.7K | 823 | 113 | 645 | 31 | — | 60 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands, Skincare brands |
| costco.com | 100.0% | 955 | 1 | 15.2K | 69 | 331.4K | 11.6K | 5.8K | 2K | 1.9K | 135 | 123 | 8 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Bottled water & functional beverage brands, Clothing & apparel retail, Credit cards, Furniture stores, Gas stations & fuel retail, Golf equipment brands, Home centers, Home exercise equipment, Household cleaning brands, Mattress stores, Nutrition & supplement retailers, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| sephora.com | 100.0% | 747 | 1 | 17.1K | 68 | 345.1K | 33.9K | 1.7K | 415 | 3.1K | 41 | 31 | 24 | Beauty & cosmetics retail, Cosmetics & makeup brands, Hair-salon & barber chains, Haircare brands |
| instacart.com | 80.0% | 366 | 1 | 9.1K | 68 | 237.8K | 11.4K | 388 | 115 | 127 | 42 | 41 | 72 | Beauty & cosmetics retail, Beer brands, Beer, wine & liquor stores, Food delivery platforms, Soft drink brands, Wine & spirits brands |
| samsclub.com | 68.0% | 473 | 1 | 6.3K | 63 | 159.8K | 4.2K | 751 | 165 | 234 | 41 | — | 16 | Baby care & diaper brands, Beauty & cosmetics retail, Beer brands, Bottled water & functional beverage brands, Credit cards, Gas stations & fuel retail, Mattress stores, Office supplies wholesalers, Soft drink brands, Wine & spirits brands |
| riteaid.com | 48.0% | — | — | 2.5K | 58 | 69K | 127 | 124 | 11 | 9 | 56 | — | 8 | Baby care & diaper brands, Beauty & cosmetics retail |
| iherb.com | 4.0% | 53 | 1 | 10K | 63 | 158.4K | 9.1K | 1.9K | 5.3K | 677 | — | — | 384 | Beauty & cosmetics retail, Nutrition & supplement retailers |
Domains in Google search results for Convenience Replenisher queries within Beauty & cosmetics retail. Counts reflect only the Google search results for keywords mapped to this persona — filtered to domains that appear in this industry.
Note: the number of results naturally varies by persona because different query intents return different domains. A persona with fewer results here is not a data gap — it reflects that those specific queries surface a narrower or different set of sites.
Backlink authority rankings for top domains within this persona segment.
Authority signals reflect broader domain strength that generally carries across personas. High-authority domains appearing only in some personas may indicate specialized trust or content relevance that isn't fully general.
| # | Domain | PageRank | Backlinks | AUC | HC | LLM Score |
|---|---|---|---|---|---|---|
| 1 | tiktok.com | 1.6M | 18.3M | 49.0000 | 47.5% | |
| 2 | amazon.com | 1.1M | 16.4M | 49.0000 | 66.5% | |
| 3 | walmart.com | 74.2K | 1.5M | 39.0000 | 71.9% | |
| 4 | target.com | 50.9K | 1M | 37.0000 | 75.0% | |
| 5 | sephora.com | 17.1K | 345.1K | 36.0000 | 84.9% | |
| 6 | nordstrom.com | 15.9K | 314.6K | 35.0000 | 74.2% | |
| 7 | asos.com | 15.7K | 298.4K | 37.0000 | 67.2% | |
| 8 | costco.com | 15.2K | 331.4K | 37.0000 | 77.9% | |
| 9 | macys.com | 15K | 306.4K | 36.0000 | 62.4% | |
| 10 | walgreens.com | 11.6K | 275.7K | 35.0000 | 77.2% | |
| 11 | anthropologie.com | 10.4K | 202K | 36.0000 | 70.4% | |
| 12 | byrdie.com | 10.1K | 192.7K | 27.0000 | 14.1% | |
| 13 | iherb.com | 10K | 158.4K | 35.0000 | 59.6% | |
| 14 | instacart.com | 9.1K | 237.8K | 38.0000 | 85.2% | |
| 15 | urbanoutfitters.com | 8.9K | 191.4K | 36.0000 | 58.2% | |
| 16 | cvs.com | 8.8K | 214K | 35.0000 | 72.0% | |
| 17 | net-a-porter.com | 8.7K | 174.5K | 35.0000 | 76.4% | |
| 18 | ulta.com | 7.9K | 164.8K | 35.0000 | 71.6% | |
| 19 | boots.com | 7.1K | 138.8K | 34.0000 | 70.6% | |
| 20 | kohls.com | 7.1K | 165.5K | 35.0000 | 73.3% | |
| 21 | neimanmarcus.com | 6.7K | 142K | 35.0000 | 64.4% | |
| 22 | samsclub.com | 6.3K | 159.8K | 35.0000 | 73.7% | |
| 23 | goop.com | 6.1K | 151.3K | 35.0000 | 50.4% | |
| 24 | loccitane.com | 6K | 129.4K | 35.0000 | 83.1% | |
| 25 | bloomingdales.com | 5.9K | 114.5K | 34.0000 | 57.6% |