The OppAlerts application runs a campaign for one brand and its competitors. Some questions are larger than a campaign. A business with 50 to 2,000 locations needs to understand its market and find its opportunities across the whole country. A competitive market has backlink and mention data measured in terabytes, and most of the work is in organizing it. These projects are for those questions.
I have built the infrastructure to move quickly on this kind of work, so you may be surprised at how much you can have in two to four weeks. A three-month engagement is a larger and more complex project, with more rounds of refining the data depending on what is found.
What these projects look like
Nationwide and multi-location markets. Which publications, directories, local sites and communities matter in each market, where your competitors are mentioned and linked, and where the opportunities are, market by market.
Competitive markets with very large data. Backlinks and mentions for a market where the data is measured in terabytes, compressed. Collected, cleaned, organized and delivered so your team can act on it.
Large-scale search result analysis. A few hundred thousand searches, with every result downloaded, parsed and analyzed, for the questions a sample cannot answer.
Custom databases for content research. Content gathered from across the web into your own search index, with AI and LLMs used throughout the process, for content planning and ideation. I built one for my own work first. This is a newer service rather than an established process.
The data I work with
- Multi-terabyte data sets, measured compressed.
- Common Crawl: billions of web pages, analyzed quickly. Ten billion pages in a month is routine.
- The complete Reddit data set.
- Wikipedia, parsed and extracted.
- Search results at scale: hundreds of thousands of searches, with every result page downloaded and analyzed.
Background
Over my career I have worked on global projects for companies such as Motorola, Lowe's and Marriott, and I have built the back ends of marketing tools you may have used. The AI Search Visibility reports on this site came from the same infrastructure: 13 AI models, 1,100 buyer personas and over 400,000 prompts, measured over 15 billion crawled pages and 282 billion links. More about me is on the about page.
If you are an agency, the same projects are available for your clients.
Start a conversation
Write to me with the market, the question, and what you already have. I will tell you what is possible, what it costs, and how long it takes.