If you would like to have Ben on a podcast, a panel or a webinar, or want a written contribution, get in touch.
September 3, 2026
Podcast panel
August 19, 2026
Podcast interview
Podcast panel
SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era
Unscripted SEO Podcast · Host: Jeremy Rivera
Patrick Stox, Ben Wills and Ben Senescu discuss building SEO tools with AI, choosing useful features and learning from customers. The panel also covers how new products can appear in AI recommendations.
Podcast interview
One Word Changed Every Answer: Ben Wills on Testing LLMs Directly
Unscripted SEO Podcast · Host: Jeremy Rivera
Ben Wills explains how changing one word affected hotel recommendations in a 1,374-run experiment. He discusses direct LLM testing, personalization and what correlation studies can tell marketers about AI search visibility.