The Prospect Index helps you find places to contribute content, get listed, and participate in your market. It searches collected web pages, including submission policies, directories, and other opportunity pages that may have been useful for years.
Imagine you've helped restaurants reduce wasted ingredients and want to share that experience in a guest article. You need a publication that covers the subject and a way to find out whether it accepts outside contributions. The Prospect Index gives you pages to investigate for both.
Start with Opportunity Types and choose the kind of participation you're looking for. OppAlerts lists the pages of that opportunity type that are closest in meaning to your campaign. For a more specific search, use Advanced Search to set your own title, body, or similarity conditions.
Find relevant pages and ways to participate
A similarity search for “reducing restaurant food waste” can find content about “kitchen efficiency.” The words differ, but the subjects are related. Open Details to read the stored content. A guest article shows you something the publication has accepted before. A contribution policy gives you instructions for proposing your own piece.
Visit the current page to see what it asks for. A publisher might want a case study with measured results, accept only unpaid contributions, or request an outline first. A directory might require membership. An awards page might have a deadline and eligibility requirements. Those details tell you what to prepare and whether the opportunity fits.
Some pages don't have publication dates, and an old policy may still be current. The indexed date tells you when OppAlerts collected it. Check the live instructions to find out whether they still apply.
Find opportunities your competitors may not have used
You can search by subject and opportunity type without needing a competitor to have a link on the site already. That gives you another way to find publishers alongside backlink-gap research, which starts with the competitor links recorded in its data.
The results are a selection from the available collection. Similarity search starts with a limited set of candidates before filtering and grouping them. If the list doesn't fit what you expected, review your description and filters and try a more specific search.
The index also records outbound links. Brand Link Gap and Brand Unlinked Mentions use that information to research links on the collected pages. Those records provide detail that a search-result title or snippet alone can't show.
How discovery and search work
For monitoring, a page counts as new when it was indexed in the 24 hours before the run. Prospect pages don't have a publication-age limit, because an older opportunity can still be available. News monitoring also requires a publication date within the previous seven days.
A similarity search returns up to 100 rows. Changing your description can select different candidates, so a more precise query may bring back a different shortlist. Each result set gives you pages to examine from that search.
The News and Prospect indexes don't provide social listening or researched reporter profiles and beats. They may also be missing a publication or page you know exists. Keep source URLs and relevant dates with your research so you can return to a useful finding.
Once you've confirmed that a publication accepts the kind of contribution you can make, prepare what it requests. Keep monitoring for new matches and prioritize the ones that fit your expertise, audience, and available time.
Read more about evaluating prospects, monitoring new matches, and choosing which prospects to pursue.
See how OppAlerts fits your work.
Tell me what you are working on and what you need to find out. I can walk you through the relevant reports and explain what OppAlerts can help you do.
You can explore the demo first, or use this form to ask about a task or arrange a demonstration with me.