Brand Mentions helps you find what people have written about your business in indexed pages. You can read the coverage, find descriptions that need updating, and identify publishers you may want to build a relationship with.
For example, maybe your scheduling software stopped offering a free plan last year, but a comparison still says it's free. Finding that mention gives you a chance to check the page and help the author correct it before more buyers arrive with the wrong expectation.
Find the mention and read the context
A page in the Prospect Index or News Index might still describe your old free plan. Open it and read the passage. Check whether it's about your product, whether it still uses the old description, and how the rest of the article explains it.
The News and Prospect Index views search stored titles and page content. Open the page to read the context. Use News and its publication-date controls when you're looking at coverage from a particular period. Use Prospect to research existing pages.
Keep the publication date and indexed date separate. A page indexed yesterday could have been published in 2019. That's useful information when you're deciding whether to contact the author or report it as new coverage. If the publication date is missing, the collection date doesn't tell you when it was written.
Decide what the mention needs
For the free-plan example, check that the claim is still on the live page. Then send the author the exact passage and a current pricing source. You've given them a specific correction and the information they need to verify it.
Other mentions may already be accurate. If a publisher quotes your research but readers can't get to the study, use Brand Unlinked Mentions to investigate a possible link. If the result is about another business with the same name, use that context to refine the phrases you're tracking.
Read the wording before you describe a mention as positive or negative. This report finds appearances of your brand; it doesn't classify every one by sentiment, treat it as a recommendation, or measure how many people read it. The surrounding passage tells you what was actually said.
Know which sources you're monitoring
This report covers indexed pages. The News Index draws from syndicated feeds. Social platforms and review sites aren't read for this report, and the collection isn't a complete historical archive, so there may be coverage outside these results.
Review the mentions regularly, follow up on useful coverage, and prepare corrections where they're needed. If social conversations and customer reviews are part of your monitoring, include tools that cover those sources as well.
The weekly monitoring guide walks through a routine. You can also read about the difference between brand monitoring and social listening.
See how OppAlerts fits your work.
Tell me what you are working on and what you need to find out. I can walk you through the relevant reports and explain what OppAlerts can help you do.
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