Brand monitoring helps you see what people can read about your business. OppAlerts brings together mentions from the Prospect Index and the News Index so you can read the coverage and decide what needs attention.
Imagine an article still describes a product you stopped selling. Finding it gives you somewhere to start. Open the current page, check whether the description is still wrong, and identify the information needed to correct it.
Make sure the mention is about your business first. A name that's also a common word can match other companies or subjects. If this keeps happening, a more distinctive monitored name can reduce the unrelated material.
Read enough to understand why you're mentioned. A comparison needs its criteria and claims checked. A passing name in a list may need no response. For negative coverage, judge the context and whether a reply would help. The report finds the mention; you still need to assess the discussion.
Give the publisher what they need to check a correction
For the discontinued product, compare the article with your current product information. Give the publisher the exact claim and the source supporting a change. Check the publication date too. Finding an old article today doesn't make it new coverage.
Check links separately. An accurate description may point to a removed page or name a product with no link for readers to follow. You might request a replacement destination or a new link. Make sure you've also addressed any inaccurate description.
The News Index includes collected news, blog, and podcast content. The Prospect Index contains stored web pages. For dedicated social listening, review-site monitoring, sentiment scores, demographics, or readership measurements, use another service.
A quiet report doesn't prove nobody has written about you. Results depend on the available collection, and publication and collection dates mean different things. Choose a review schedule that fits your coverage, then read the findings that could affect a decision or need a response.
When a correction is needed, send the outdated passage, supported replacement information, and a source the publisher can check.
Related reading: How source coverage separates monitoring tools, brand monitoring, monitoring competitors, working the unlinked mentions.
See how OppAlerts fits your work.
Tell me what you are working on and what you need to find out. I can walk you through the relevant reports and explain what OppAlerts can help you do.
You can explore the demo first, or use this form to ask about a task or arrange a demonstration with me.