Competitor coverage shows you which publications discuss your market and why they include particular businesses. OppAlerts Competitor Mentions helps you find that coverage using the competitors in your campaign.
Imagine a comparison lists several products your buyers consider, but leaves yours out. Read what the article is helping someone choose. You need to understand the criteria before deciding what your absence means.
Read the introduction and entries together. An enterprise comparison may reasonably leave out a service for small businesses. If you do meet the criteria, check for current submission or correction instructions. Explain which requirement your product meets and provide the information the publisher needs to assess it.
Other coverage tells you different things. A funding announcement depends on an event at that company. A customer story depends on a use case and that customer's evidence. A republished press release also says something different about editorial interests from an independent comparison. Read why the name appears.
Choose competitors relevant to the buyers you serve
Start with alternatives your buyers actually consider. Add larger companies or adjacent services when you have a reason to research them. Otherwise, coverage of another market can distract you from publications your customers use.
You can edit competitor organizations in the campaign. Report labels are applied when you view the report, so adding a company can identify its appearances in existing history without collecting it again. This changes how the report identifies the organization, while preserving the recorded answer or article.
When a publication appears repeatedly, read more of its work. Does it consistently cover the problem your business solves? Several substantial articles give you more evidence of fit than a passing mention. You still need to check whether it accepts contributions.
Mention counts don't measure sales, market share, or favorable coverage. Read the material and check whether your product qualifies before proposing an addition.
Related reading: competitor monitoring, studying competitor placements, competitor monitoring tools.
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