If a publisher already mentions your brand, you may have a useful reason to get in touch. OppAlerts Brand Unlinked Mentions finds pages naming your business without an observed link to its website. Read the passage to decide what a link would add.
Imagine a comparison of scheduling tools. Two products have links; yours only has a name. Readers can inspect the other products immediately but have to search for yours. A link to the page explaining your scheduling features could make that comparison easier.
Open the current article first. The report reflects the page as collected, and a link may have been added since then. You might also find a link to an old or unavailable page. In that case, you're asking for a correction.
Read the sentence around your name. A passing mention may need nothing else. A product claim may benefit from a source readers can check. An unfavorable passage requires judgment about whether a response helps. Being mentioned doesn't establish a personal relationship or an invitation to contribute.
Choose the destination that helps the reader
For that scheduling comparison, choose the page that explains the feature being discussed. Use the homepage when it serves that purpose. For a specific feature or study, send readers directly to the relevant page.
Make the request specific: identify the article and sentence, supply the destination, and explain what readers can inspect there. For a broken link, include both the current URL and the replacement so the publisher can check the issue.
Follow any corrections or editorial instructions. Check the publication date too. A page you found today may be years old, and the author may have moved on. The publication's current editorial contact may be the right route.
Some pages won't justify a request. Results depend on mentions in the collection, and you'll need the live page to confirm whether a link is still missing. Record what you've reviewed and sent so you can follow new findings without repeatedly asking about the same article.
Give the publisher a reason grounded in the article: the link helps readers inspect a product or evidence already being discussed.
Related reading: Brand Unlinked Mentions, mentions, links, and what to ask for, monitoring brand mentions.
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