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Mortgage Lenders

Neutral

Open Web Presence
Dominant · Search Engine Appearances ρ=0.566

AI recommendation signal analysis across 96 domains for the Neutral persona in Mortgage Lenders.

Open web data in this report comes from Common Crawl HTML crawls.
Download this report (.xlsx)
96Domains Tracked
Neutral_persona.report
DomainScore
nmlsconsumeraccess.org
97.2
zillow.com
92.7
forbes.com
91.2
trustpilot.com
90.3
cnbc.com
88.9
Domains rankedn = 25
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Neutral's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

8.0M
Topic Co-occurrences
49.4M
Topic Phrase Matches
108
Brand Domains Seen
About 761K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Neutral's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.

DomainBlendedTopic Co-occurrencesTotal Appearances
nmlsconsumeraccess.org97.23,064,98113,193,325
zillow.com92.7977,86513,790,452
forbes.com91.2342,36046,266,864
trustpilot.com90.3296,24639,590,631
cnbc.com88.9321,41918,531,668
bankrate.com86.1354,9964,499,513
nerdwallet.com85.3256,4265,780,353
finance.yahoo.com84.4140,59711,175,233
redfin.com82.4201,4852,405,563
marketwatch.com81.9121,4934,743,598
sec.gov81.173,6718,201,375
freddiemac.com80.9227,0351,035,271
mba.org79.5162,6621,003,428
fanniemae.com79.0155,391848,599
housingwire.com77.197,376836,839
wellsfargo.com76.749,0632,413,314
rocketmortgage.com76.588,756757,274
fool.com76.245,8152,225,243
lendingtree.com76.173,608907,537
chase.com75.439,0002,038,681
money.usnews.com74.943,9751,298,291
bankofamerica.com74.842,7711,333,421
nationwide.com74.027,2122,117,221
sofi.com73.437,989891,407
nasdaq.com73.323,3781,996,066
smartasset.com72.730,888923,766
mortgagenewsdaily.com72.253,047283,744
trulia.com71.831,447603,071
investors.lendingtree.com71.541,759322,842
usbank.com71.328,971573,352
money.com70.827,070520,427
arxiv.org70.86,7586,044,384
rocket.com70.540,729222,357
scotsmanguide.com70.236,599235,292
benzinga.com69.912,3461,361,049
express.co.uk69.912,0131,485,150
fairwayindependentmc.com69.237,347140,456
quickenloans.com68.925,588243,340
consumeraffairs.com68.611,818852,383
crosscountrymortgage.com68.527,817178,405
credible.com68.223,090215,757
pnc.com67.312,249450,126
citizensbank.com67.218,227207,620
newamericanfunding.com66.724,92196,809
navyfederal.org66.615,045225,544
veteransunited.com66.421,178111,643
guildmortgage.com65.521,06877,821
dallasfed.org65.110,474221,360
citi.com64.98,369307,794
lendingclub.com64.78,405274,394
rate.com63.513,17473,543
ally.com63.55,953304,707
better.com63.312,26175,128
investors.nerdwallet.com63.28,727131,133
flagstar.com62.510,76767,996
thetruthaboutmortgage.com62.312,76745,946
truist.com61.65,721142,162
bestmoney.com61.07,02474,936
loandepot.com60.77,09264,864
stratmorgroup.com59.66,86841,689
movement.com59.36,19943,968
fairway.com59.27,27632,045
moneytalksnews.com59.02,789157,253
penfed.org58.54,18761,558
similarweb.com58.31,017684,277
amerisave.com57.74,61536,796
northpointe.com57.34,60630,699
uwm.com56.94,84722,979
betterhelp.com56.9874496,262
freedommortgage.com56.84,83522,833
lendkey.com55.92,93036,870
pennymac.com55.73,67522,510
stifel.com55.62,27050,014
caliberhomeloans.com55.23,67717,773
newrez.com54.62,87021,231
svb.com52.9718116,985
nbkc.com52.51,05950,522
citibank.com50.166938,530
mortgage-info.com49.81,5437,643
mrcooper.com49.71,31010,071
pennymacusa.com49.61,4128,465
churchillmortgage.com49.11,3007,606
cardinalfinancial.com49.01,2308,232
guaranteedrate.com48.51,2936,084
newfi.com47.39406,244
motleyfool.com46.16137,886
unionhomemortgage.com44.16313,066
nationalmortgage.com41.01876,826
choicemortgage.com39.72911,745
citimortgage.com39.22811,463
aimloan.com38.02471,086
unitedmortgage.com34.6147598
guarantymortgage.com32.1571,063
crosscountry.com31.21013,868
mortgage.chase.com29.573220
10bestmortgage.com28.365159
loanpal.com28.123858
mortgagebrokers.com27.844244
uic.com25.462,386
loans.com24.217256
citybank.com21.88308
betterhomes.com17.71705
bettermortgage.com15.6455
bettercom.com15.00735
fidelitynational.com14.2429
reliable.com11.40150
fairwaygroup.com10.70113
guaranteed.com7.3024
108 domainsAll results shown