Buy NowFull report access from $374. Launch discount until 9pm Pacific, July 31
oppalerts.com →
Industry Report

Debt Consolidation Lenders

Dominant · Common Crawl ρ=0.482

Debt consolidation lenders sell simplification: one payment, a lower rate, and a visible payoff date for borrowers tired of watching interest eat their progress. Applicants range from card jugglers and near-prime rebuilders to homeowners avoiding equity products, fixed-income retirees, and gig workers with nontraditional income. This report tracks which lenders search engines and AI models recommend.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
542Domains Tracked
11Buyer Personas
39.0MReddit Posts
125KWikipedia Articles
13.2MOpen Web Matches
Debt Consolidation Lenders report illustration
You are viewing the free preview of the Debt Consolidation Lenders report

Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

Get the full Debt Consolidation Lenders report
Findings

Analysis

A summary of what distinguishes high-visibility domains in this industry, based on signal correlation patterns and LLM recommendation data.

The Debt Consolidation Lenders industry covers 542 domains in this dataset. The most LLM-recommended vendors include sofi.com and lightstream.com and upstart.com.

Within this industry, the strongest predictor of LLM recommendations is Common Crawl (ρ=0.482, n=309 (vs. ρ=0.165 across all industries)). SE Outbound Links follows as second-strongest (ρ=0.481).

sofi.com, lightstream.com rank highly in LLM recommendations despite a modest backlink footprint, suggesting strong topical authority or brand recognition that exceeds raw web-presence metrics.

17 signals show a strong or dominant correlation within this category: Common Crawl (ρ=0.482), SE Outbound Links (ρ=0.481), Reddit Comments (ρ=0.419), Reddit Posts (ρ=0.415), Search Engine Appearances (ρ=0.398), Wikipedia Citations (ρ=0.389), Best Search Engine Rank (ρ=0.381), Homepage Keywords (ρ=0.378), Host Harmonic Centrality (ρ=0.321), Domain PageRank (ρ=0.318), Domain Backlinks (ρ=0.313), PageRank History (ρ=0.313), Domain Harmonic Centrality (ρ=0.300), Host Backlinks (ρ=0.296), Host PageRank (ρ=0.274), Avg Search Engine Rank (ρ=0.268), Harmonic Centrality History (ρ=0.267).

Coverage varies by signal: backlink and SERP data tend to have the broadest reach, while Wikipedia and Reddit signals typically cover only the largest brands. Signals with fewer than 20 observations should be interpreted with caution.

Segments

Persona research

This industry has 11 identified audience personas derived from LLM query patterns. Each represents a distinct user intent with its own signal correlations, and its own full report.

Jump to persona:

All Signals

Signal correlations: Debt Consolidation Lenders

Spearman rank correlations (ρ) between each measurable signal and the LLM recommendation score across all 542 domains in this industry.

Higher absolute ρ values (closer to ±1.0) indicate stronger relationships. Rank Influence summarizes the practical strength: prioritize Dominant and Strong signals when optimizing.

Signalρ (Spearman)nRank Influence
Common Crawl+0.48223.2%309Dominant
SE Outbound Links+0.48123.1%216Dominant
Reddit Comments+0.41917.6%273Dominant
Reddit Posts+0.41517.2%257Dominant
Search Engine Appearances+0.39815.9%67Dominant
Wikipedia Citations+0.38915.1%176Dominant
Best Search Engine Rank+0.38114.5%67Dominant
Homepage Keywords+0.37814.3%223Dominant
Host Harmonic Centrality+0.32110.3%425Dominant
Domain PageRank+0.31810.1%429Dominant
Domain Backlinks+0.3139.8%346Dominant
PageRank History+0.3139.8%430Dominant
Domain Harmonic Centrality+0.3009%429Dominant
Host Backlinks+0.2968.8%318Strong
Host PageRank+0.2747.5%425Strong
Avg Search Engine Rank+0.2687.2%67Strong
Harmonic Centrality History+0.2677.2%430Strong
Wikidata+0.1853.4%126Confirmed
Domains

Tracked domains

The 542 domains behind the "domains tracked" stat for Debt Consolidation Lenders: every domain the LLM recommendation runs surfaced for this industry, across every persona, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
sofi.com1,829.01,4474397
lightstream.com611.61,2862895
upstart.com390.41,1832996
discover.com364.21,1854196
lendingclub.com294.81,3383796
upgrade.com258.49582996
marcus.com118.15192995
bestegg.com109.39652096
prosper.com94.19383296
payoff.com76.96171195
achieve.com55.24042496
avant.com52.27562596
happymoney.com41.92311995
happy-money.com35.5179095
happy.money34.119400
lendingtree.com28.0714597
nfcc.org27.9253595
navyfederal.org27.3213396
penfed.org25.21152696
credible.com12.81892795
reachfinancial.com8.974093
greenpath.com8.2142895
earnin.com6.8902696
bankrate.com5.8645096
wellsfargo.com5.3594696
discoverpersonalloans.com5.023694
universal-credit.com4.939294
happenbank.com4.66093
onemainfinancial.com4.5942696
nerdwallet.com4.5494997
freedomdebtrelief.com4.2692495
usbank.com4.1104496
earnest.com3.4692995
nonprofitfoundation.org3.1100
betterment.com2.6253496
achieveloans.com2.415093
better.com2.442895
incharge.org2.4102496
freedomplus.com2.377294
yahoofinance.com2.31695
finder.com2.314096
psecu.com2.224497
achievecard.com2.115095
lendmark.com2.17092
betterfi.com2.031095
moneymanagement.org2.0153196
bestow.com1.9182195
nationaldebtrelief.com1.9432595
universalcredit.com1.829494
creditkarma.com1.7634396
lendkey.com1.5242395
figloans.com1.4382895
findhelp.org1.223596
achievelending.com1.24094
lendingpoint.com1.1222096
payoff.happymoney.org1.1100
truist.com1.053896
consolidatedcredit.org1.071995
figure.com0.9302895
happybank.com0.981295
marinerfinance.com0.9321495
fiona.com0.9261295
cambridge-credit.org0.831695
happyloan.com0.88093
jgwentworth.com0.811495
fundbox.com0.8193596
happymoneyinc.com0.7100
firsttechfed.com0.742696
besteggloan.com0.713093
pnc.com0.794096
alliantcreditunion.org0.722496
rocketloans.com0.6211996
onemain.com0.610295
happen.com0.641095
pentagonfederal.org0.61093
perch.com0.61295
nfmcu.org0.6100
ncua.gov0.614095
achievetmp.org0.6100
achievecorp.org0.6100
achieva.org0.61093
elevate.com0.5181495
netcredit.com0.5222095
accrediteddebtrelief.com0.542395
citi.com0.5124596
capitalone.com0.5304596
bankofamerica.com0.5225797
nasdaq.com0.525397
lendmarkfinancial.com0.561695
supermoney.com0.422495
betterhelp.com0.454497
pave.com0.432495
upgrademe.com0.44094
oportun.com0.4112295
happywallet.com0.46093
onebenefit.com0.41000
credibilitycapital.com0.43595
achievevis.com0.4100
lendgreen.com0.41194
brightside.com0.412196
sofistretch.com0.4100
chase.com0.3184597
moneyfit.org0.321995
upgradecard.com0.33093
takechargeamerica.org0.331895
oneblinc.com0.3181296
gigglefinance.com0.33995
truliantfcu.org0.311996
happy.com0.33595
citizensbank.com0.3133596
freedomfinancialnetwork.com0.321596
personalloans.com0.3121094
upgradefinance.com0.3100
brigit.com0.31194
lendio.com0.343195
nww.creditkarma.com0.3100
nighthawkfinancial.com0.31093
debtconsolidation.com0.216895
peerform.com0.24895
lightstreamloans.com0.24094
autopay.com0.220995
achievesolutions.com0.22093
best-egg.com0.2100
paydown.com0.21093
nfc.org0.21195
newrez.com0.212496
money.org0.212996
happyrock.com0.2100
happyfx.com0.21093
happybison.com0.21294
businessinsider.com0.216297
schooled.com0.21095
nomoreharassingcalls.com0.2100
fccaccessonline.com0.211094
brightlending.com0.21095
rocketmortgage.com0.243696
marcurynext.com0.2200
nav.com0.2163195
consumercredit.com0.232195
elevatelending.com0.26093
opploans.com0.2102095
reprisefinancial.com0.22194
achievesolutions.net0.211295
marathon.com0.291095
affirm.com0.255396
ballard.com0.242195
smbcompass.com0.211795
moneyme.com.au0.211095
happyhoney.com0.2100
happyhippoconsolidation.com0.2100
happyctms.com0.2100
coinmarketcap.com0.214897
cambridgecredit.org0.21194
lendup.com0.151995
bestowfinance.com0.1200
upgrading.com0.1103
upgradeloan.com0.11095
bestdebtconsolidationloans.com0.11093
happyforyou.com0.16093
onebrightside.com0.1400
kabbage.com0.153296
achievefinancial.com0.14093
universal-debt-solutions.com0.1400
americanexpress.com0.175497
happyemoney.com0.1400
clubloan.com0.11093
moneyfactscompare.co.uk0.112295
happy-monday.com0.11095
fundo.com0.11795
clay.co0.11094
happyfunding.com0.12093
alliant.com0.122696
lighstream.com0.12094
lemonade.com0.133596
crediful.com0.132895
gogreendept.com0.1100
ngpf.org0.113496
happy-moneysites.com0.1100
evenfinancial.com0.111795
navi.com0.152496
experian.com0.135397
paypal.com0.127697
lendistry.com0.132195
upsolve.org0.112595
point.com0.111995
happyfrogfinance.com0.1100
marcurban.com0.12094
tender.com0.11193
oneclay.com0.11093
achievepersonalloans.com0.11093
bestdebt.com0.12093
forbes.com0.126897
marlette.com0.13093
splashfinancial.com0.111295
lending-club.com0.11293
betterwealth.com0.111195
bestloans.com0.1100
happycf.com0.11093
marcurynance.com0.1200
moneymutual.com0.12795
pepperadvantage.com0.11092
happycredit.com0.11092
elevateservices.com0.131395
alliant.org0.13093
marlettefunding.com0.12294
one-main.com0.14095
onesmainfinancial.com0.1200
petal.com0.12093
fiserv.com0.134196
marcurbanyouth.com0.1200
upgradedpoints.com0.123096
money.com0.114697
budgetnest.reviewtechcentral.com0.1100
avent.com0.11395
nonprofitfcs.org0.1100
clearpoint.org0.112195
lendai.com0.1100
elight.com0.11494
arborloans.com0.11095
agifinancial.com0.11092
harmoney.com0.121295
eloan.com0.131095
marcuricf.com0.1100
monevo.com0.131095
upgradeloans.com0.1100
happycash.com0.11093
besteggs.com0.11093
beforegg.com0.1100
unifyfcu.com0.12895
commonbond.co0.131895
moneylion.com0.142795
magnifymoney.com0.152695
cit.com0.132796
marathonbank.com0.141496
mariner.com0.121095
elfi.com0.122295
onedeck.com0.12494
onefinance.com0.131596
achievemoney.com0.12093
uplift.com0.132195
onebrightwell.com0.1100
fundingcircle.com0.123396
sagestream.com0.11093
incnow.org0.11093
firsttech.com0.11094
aussie.com0.111595
stripe.com0.017597
lightyear.app0.01093
figmo.com0.01095
claritymoneyapp.com0.0100
bhgfinancial.com0.012095
bestefg.com0.0100
one.mainfinancial.com0.0200
myfico.com0.013796
mariechristine.com0.01095
annualcreditreport.com0.014696
prodifi.com0.01093
happydebt.com0.0100
happydayloans.com0.01093
happycog.com0.013996
happybond.com0.01595
happyavocado.com0.01093
discovery.com0.014396
marcurynextgen.com0.0100
marcuricox.com0.0100
earnfast.com0.01093
ascentfunding.com0.012395
personalcapital.com0.033395
americandebtconsolidation.com0.04093
aviat.com0.0201
achievable.com0.03094
amarillo.com0.042496
navient.com0.022095
nfcuniversity.org0.0200
oneazcreditunion.org0.0300
directcredit.com0.02192
marinemax.com0.012195
marcusbygoldman.com0.01095
marcu.org0.0100
lending.com0.01194
glendaleloans.com0.01093
fintech.com0.012195
doctofloan.com0.0100
ballast.com0.01394
avi.com0.02695
wallethub.com0.014096
reachcard.com0.0100
happyacu.org0.01093
firstinternetbank.com0.01995
excelrate.com0.01095
marathonloans.com0.0300
debtconsolidationcare.com0.021495
credibly.com0.032695
ualett.com0.01995
onebrightpoint.com0.01095
earnify.com0.01395
marbles.com0.021195
penda.com0.01894
marcus.ian.com0.0100
lendwise.com0.01995
discoverpersonalbank.com0.0100
fifthird.com0.01093
betterfinance.com0.01093
besteffort.com0.01193
axisbank.com0.013396
oneconfiguration.com0.01094
oneclickfinance.com0.0100
onebrightpath.com0.0100
marcurubicon.com0.0100
marcuria.com0.0100
banks.com0.041195
uwcfcu.com0.0100
marshallsbank.com0.0100
marionfinance.com0.0100
marieannemorgan.com0.0100
marcus.amongcapital.com0.0100
marathonfinance.com0.01095
consumerfinance.gov0.015197
onetrust.com0.026297
oneamericafinancial.com0.02193
marshallsavings.com0.02093
servicecu.org0.011895
marcusgoldmansachscom.com0.0100
happyface.com0.01695
happybookspublishing.com0.0100
myautoloan.com0.021395
freedommortgage.com0.022396
debt.org0.023396
marathoncredit.com0.02095
ready.com0.01294
ofi.com0.012295
mariner.finance0.0100
investopedia.com0.015897
glendalecu.org0.0100
figura.com0.01093
elevateloans.com0.0100
elevateloan.com0.01095
doxo.com0.012596
chime.com0.013396
capitalonebank.com0.011095
briteloans.com0.01093
americanfunding.com0.01093
alliant.edu0.012595
moneykey.com0.021295
usaa.com0.013796
upgradeselflender.com0.0100
synchrony.com0.014096
onesimpleloan.com0.01195
one.mainstreet.com0.0100
nordstrom.com0.014696
lendermarket.com0.012695
citizenbank.com0.01094
blueacorn.com0.011695
younited-credit.com0.012395
mylendgo.com0.0100
loanry.com0.011295
happyrockloans.com0.0100
happyepay.com0.0100
happycapital.com0.01093
goldman.sachs.com0.0100
freedomeplus.com0.01093
beneficialloan.com0.0100
truebill.com0.012196
the-balance.com0.01093
spotloan.com0.01695
oppfi.com0.011195
loandepot.com0.012695
lendingtower.com0.01194
glendalecu.com0.01093
clearco.com0.01595
nationwide.com0.024196
ups.com0.015297
mymoneyanswers.com0.01095
marrythemloans.com0.0100
mariecurie.com0.01093
marathonlb.com0.0100
marathoner.com0.01495
avo.com0.01295
americancentury.com0.012896
amarilo.com0.01094
amarillo.tghn.org0.0100
achievefinance.com0.01094
wisedollar.com0.01093
upgradecredit.com0.0100
springfield.com0.01195
nave.com0.01294
myfortiva.com0.011995
mybestegg.com0.01093
moneymap.org0.01093
loans.com0.01594
hdfc.com0.012496
happymaney.com0.0100
happybudgeter.com0.0100
golden1.com0.011895
aviuscreditunion.com0.0100
aviom.com0.01895
reliaonloans.com0.0100
personalloan.com0.01095
onesubmain.com0.0100
onebigloan.com0.0100
nfcufinancialsolutions.com0.0100
mariannfinancial.com0.0100
happyvore.com0.011195
happymerchant.com0.01093
happyfund.org0.01093
happyfingers.com0.01093
happycoy.com0.0100
happiness.com0.011995
badcredit.org0.012796
credit.com0.022995
upstartlending.com0.01095
sally.com0.01295
oneshmain.com0.0100
navidebtconsolidation.com0.0100
myfinancialgoals.com0.01093
my.unify.com0.0100
lexingtonlaw.com0.012696
lendumo.com0.01093
happyharrys.org0.01093
federaldirectlenders.com0.0100
en.wikipedia.org0.0100
aura.com0.013896
aqua.com0.01295
amone.com0.011195
ally.com0.013796
citibank.com0.024396
onewestbank.com0.01695
nasa.org0.01795
mybankrate.com0.01394
marketplace.org0.014897
marie-trust.com0.0100
marathonmoney.com0.0100
marathon.nationaldebtrelief.com0.0100
marathon.co.uk0.01594
clearbalance.com0.01092
amarillo.rocketmortgage.com0.0100
amarillo.gov0.012095
amaricanexpress.com0.0100
amarantbank.com0.01093
oneblink.io0.011595
oneamerica.com0.012495
northwestfcu.org0.01092
northpointe.com0.011595
lendclub.com0.01492
happywawa.com0.01093
happyvite.com0.01093
happyv.com0.011795
freemoneyfinance.com0.011696
freedomplus.org0.0100
brethensel.com0.0100
bajafinancial.com0.0100
afederalcreditunion.org0.0100
credit.org0.022695
resourcescu.org0.0100
oneazcreditunion.com0.01295
navigatorcu.org0.011296
mymoneywizard.com0.01395
mycreditunion.gov0.013495
memberone.com0.01094
marieheath.com0.0100
marathononline.com0.01895
figures.com0.011295
dcuf.org0.01093
commonbond.com0.01094
carteeshopping.com0.0100
autonavigator.com0.01093
autoloan.com0.01493
anthemcreditunion.org0.01093
amarlo.com0.01093
amarillocapital.com0.01093
amarilloadvance.com0.0100
amarillo.cloud0.0100
amaidloans.com0.0100
againstcredit.com0.0100
truecredit.com0.01695
plenti.com0.011095
penfedcreditunion.com0.01093
oneadvisory.com0.0100
ncfdebt.org0.0100
merrickbank.com0.011495
freddie.com0.01089
tribal.credit0.01895
pennywise.com0.01093
onespan.com0.013696
onepayment.com0.01093
oneclearcredit.com0.0100
onecivilized.com0.0100
one-main-financial.com0.0100
nectar.com0.012496
happydebtresolution.com0.0100
fig-loans.com0.01093
creditsanctuary.com0.01093
creditcards.com0.013696
credentialsfinancial.com0.0100
better.org0.011495
achievable.net0.0100
zolve.com0.011295
wealthfront.com0.013796
usingcredits.com0.0100
unitedcardservices.com0.0100
plaingreen.com0.01093
onenationlending.com0.0100
oneconsolidation.com0.0100
mycarecredit.com0.01093
marathonlending.com0.01095
marathonfunding.com0.0100
credibile.com0.0100
autonav.com0.01093
anthemconsumercreditunion.org0.0100
americascreditunion.com0.01093
americantirefinancial.com0.0100
americanskyfinancial.com0.01093
americandebtlenders.com0.0100
amarillonationalbank.com0.01094
amarillo-fcu.org0.0100
achievecreditunion.org0.0100
upbound.com0.01895
tally.com0.01294
oneinternetbank.com0.0100
onea.com0.0100
navigantcreditunion.com0.0100
marbleslending.com0.0100
marathonbusiness.com0.0100
hfc.com0.01093
directlend.com0.01093
directcapital.com0.012395
carolinahighcredit.com0.0100
carfinancial.com0.01894
autopaysavings.com0.01093
americanscapital.com0.01093
springboardhome.com0.01094
oneunitedbank.com0.01093
myfordadviser.com0.0100
marinersbank.com0.01194
creditwise.com0.01094
creditsesame.com0.013096
creditone.com0.01093
careonecredit.com0.01895
americansfinestcreditunion.com0.0100
americansavingsbank.com0.0104
amarilending.com0.0100
achievefinancial.org0.01093
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.