Neutral
AI recommendation signal analysis across 96 domains for the Neutral persona in Mortgage Lenders.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
Get in touch →How to use this page
See the searches AI runs for itself
When an AI model needs the web to answer, it writes its own search queries. These are those queries, word for word. They show how machines translate buyer questions into searches, so make sure your pages answer the queries the models actually run, not just the ones humans type.
Where the numbers come from
During the LLM runs that used web search, we captured every search query each model issued for this segment's questions. Counts are small by nature: a model typically runs only a handful of these searches per question.
What's on this page
A side-by-side comparison of any two models' queries, and a table of every query with the models that used it.
Compare two models' fanout queries
The exact web searches each model ran while answering Neutral questions. Pick a model for each column. Lists are short by nature: a model issues only a handful of searches per question.
- best mortgage lenders 2026 NerdWallet Bankrate Forbes Advisor CNBC Select
- best mortgage lenders 2026 US News LendingTree Rocket Mortgage loanDepot Better
- top mortgage lenders websites US
- best mortgage lenders 2025
All fanout queries
Every fanout query for this segment, with how many models used it and which ones. Overlap between models means they translated the same buyer question into the same search, a strong signal that ranking for that query matters.
| Query | LLM Count | LLMs |
|---|---|---|
| best mortgage lenders 2025 | 1 | Gemini 3.5 Flash |
| best mortgage lenders 2025 top rated reviews | 1 | DeepSeek V4 Pro |
| best mortgage lenders 2026 | 1 | Claude Sonnet 5 |
| best mortgage lenders 2026 nerdwallet bankrate forbes advisor cnbc select | 1 | GPT 5.5 |
| best mortgage lenders 2026 us news lendingtree rocket mortgage loandepot better | 1 | GPT 5.5 |
| best mortgage lenders list domain websites chase rocket better truist | 1 | Claude Haiku 4.5 |
| better.com mortgage bankofamerica.com sofi.com pennymac.com newamericanfunding.com amerisave.com | 1 | Claude Haiku 4.5 |
| rocketmortgage.com truist.com chase.com loandepot.com veteransunited.com | 1 | Claude Haiku 4.5 |
| top 10 best mortgage lenders 2026 | 1 | Claude Haiku 4.5 |
| top mortgage lenders websites consumers 2025 ranking | 1 | DeepSeek V4 Pro |
| top mortgage lenders websites us | 1 | Gemini 3.5 Flash |
| top rated mortgage lenders reviews | 1 | Claude Sonnet 5 |