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Mortgage Lenders

Rate Sensitive Refi

Open Web Presence
Dominant · Reddit Posts ρ=0.518

AI recommendation signal analysis across 164 domains for the Rate Sensitive Refi persona in Mortgage Lenders.

Open web data in this report comes from Common Crawl HTML crawls.
164Domains Tracked
Rate Sensitive Refi_persona.report
DomainScore
zillow.com
97.3
investopedia.com
95.5
forbes.com
95.5
cnbc.com
93.4
bankrate.com
90.1
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Rate Sensitive Refi's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

2.7M
Topic Co-occurrences
28.1M
Topic Phrase Matches
160
Brand Domains Seen
About 678K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Rate Sensitive Refi's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
zillow.com97.3528,93813,790,452
investopedia.com95.5296,91020,140,690
forbes.com95.5198,02446,266,864
cnbc.com93.4196,33418,531,668
bankrate.com90.1190,1994,499,513
finance.yahoo.com89.094,77711,175,233
nerdwallet.com88.7123,7375,780,353
marketwatch.com85.873,3104,743,598
freddiemac.com84.9126,3871,035,271
cbsnews.com83.335,3936,727,423
fanniemae.com82.685,566848,599
jdpower.com81.638,0312,678,788
files.consumerfinance.gov80.146,472930,125
rocketmortgage.com79.747,560757,274
lendingtree.com79.440,771907,537
wellsfargo.com79.123,4062,413,314
fool.com79.023,8312,225,243
chase.com78.221,0252,038,681
money.usnews.com78.024,9491,298,291
bankofamerica.com77.522,2491,333,421
sofi.com76.622,257891,407
themortgagereports.com75.729,259336,449
smartasset.com75.215,894923,766
usbank.com74.216,371573,352
money.com74.016,340520,427
rocket.com73.421,699222,357
finder.com72.812,075552,175
benzinga.com72.57,3641,361,049
markets.businessinsider.com71.97,469987,522
fairwayindependentmc.com71.718,869140,456
crosscountrymortgage.com71.716,768178,405
credible.com71.614,936215,757
quickenloans.com71.012,434243,340
citizensbank.com69.810,197207,620
pnc.com69.87,010450,126
mortgageleads.com69.514,24594,409
navyfederal.org69.59,290225,544
newamericanfunding.com69.313,51996,809
guildmortgage.com68.713,03877,821
veteransunited.com68.710,896111,643
synchrony.com68.64,026817,625
mortgagecalculator.org68.19,547112,406
investors.com67.73,898573,890
lendingclub.com67.35,129274,394
kpmg.com67.22,691967,239
bettercover.com66.79,50060,877
ally.com66.33,953304,707
rate.com66.27,77673,543
investors.nerdwallet.com65.95,525131,133
better.com65.87,03275,128
sage.com64.31,505871,390
loanfactory.com64.05,89247,975
btcc.com63.81,627583,041
flagstar.com63.74,71567,996
upstart.com63.43,520104,797
primeres.com63.04,76047,575
truist.com62.82,688142,162
loandepot.com62.43,64364,864
betterment.com62.41,977219,738
cmgfi.com61.53,76440,751
capcenter.com61.34,26528,977
penfed.org61.12,75661,558
fairway.com61.03,74232,045
movement.com60.62,93143,968
amerisave.com60.02,81036,796
lendkey.com59.12,30436,870
figure.com59.02,22938,064
betterhelp.com58.7581496,262
mutualofomaha.com58.51,092126,464
freedommortgage.com58.42,52922,833
northpointe.com58.42,15830,699
uwm.com57.92,24322,979
pennymac.com57.62,11322,510
assets.contentstack.io57.2610234,257
caliberhomeloans.com56.81,99617,773
ownup.com56.81,52031,105
supermoney.com56.61,10253,284
newrez.com56.51,72221,231
roofstock.com55.485352,590
nbkc.com54.979350,522
unbiased.com54.668558,469
mortgageresearch.com54.51,45712,297
blend.com53.784725,117
investor.wedbush.com53.2346120,936
floify.com52.978420,944
frostbank.com52.341058,425
mrcooper.com51.481810,071
reliant.com50.428154,497
citibank.com50.232138,530
mortgage-info.com49.66267,643
cardinalfinancial.com49.35648,232
media.better.com49.16895,146
investors.loandepot.com49.07953,642
guaranteedrate.com49.06156,084
newdayusa.com48.35655,407
homebridge.com48.14856,475
eloan.com47.74068,063
newfi.com47.34236,244
interfirst.com46.94933,792
lowermybills.com46.93936,040
morty.com46.23525,474
business.cch.com45.816420,641
thirdfederal.com45.13124,203
wyndhamcapital.com43.92982,809
zillowhomeloans.com43.52742,707
figloans.com43.39819,432
mortgagequote.com42.91735,134
tomo.com42.21664,135
loanpronto.com41.72171,956
downloads.regulations.gov41.65330,987
jeniusbank.com41.41027,613
mortgagecadence.com40.41442,516
topconsumerreviews.com40.2758,552
owning.com40.11601,784
loan.com39.41172,392
provident.com39.41172,458
aimloan.com38.91561,086
gunner.com38.54411,551
lenderfi.com36.9126704
lendesk.com36.8662,452
sebonic.com35.695702
cashcallmortgage.com34.988589
nutter.com34.8228,586
lendingkarma.com33.257658
branchspot.com32.3213,087
mortgagecalc.com31.653383
askdoss.com30.525993
develop.housingwire.com28.521572
boxhomeloans.com28.331252
loancompass.com28.031219
loanpal.com27.614858
simplist.com25.719203
costcofinance.com25.521156
loansteady.com25.320156
zetbanker.com24.713273
pncmortgage.com24.112234
revixloans.com23.511213
imortgage.com23.411209
lendera.com22.412112
betteromaha.com21.93952
loanlock.com21.88179
lending.com20.61070
ellie.com18.703,815
investor.quinstreet.com17.01445
bettermortgage.com14.1255
www2.businessinsider.com13.00313
loanapp.com12.7229
springhome.com12.50243
landing.com11.70170
fnb.com9.7072
seniorsimple.org9.1055
loans.gov8.8048
bettercoverages.com8.3038
refiguide.com7.9032
erneroy.com7.6028
guaranteed.com7.3024
rates.com6.9020
interactivemortgage.com6.4016
unitedwholesale.com6.1014
pennypac.com4.707