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Mortgage Lenders

Low Down Payment

Open Web Presence
Dominant · Search Engine Appearances ρ=0.587

AI recommendation signal analysis across 172 domains for the Low Down Payment persona in Mortgage Lenders.

Open web data in this report comes from Common Crawl HTML crawls.
172Domains Tracked
Low Down Payment_persona.report
DomainScore
nmlsconsumeraccess.org
99.2
zillow.com
94.6
hud.gov
90.4
cnbc.com
89.1
consumerfinance.gov
88.6
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Low Down Payment's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

4.9M
Topic Co-occurrences
22.1M
Topic Phrase Matches
184
Brand Domains Seen
About 474K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Low Down Payment's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
nmlsconsumeraccess.org99.21,752,47313,193,325
zillow.com94.6572,18713,790,452
hud.gov90.4338,1685,845,780
cnbc.com89.1129,38718,531,668
consumerfinance.gov88.6229,7025,563,940
realtor.com87.4191,0304,607,115
bankrate.com86.8165,3554,499,513
nerdwallet.com85.4103,6765,780,353
finance.yahoo.com84.658,94111,175,233
redfin.com83.6109,7112,405,563
va.gov83.698,9192,978,164
freddiemac.com81.9120,7201,035,271
fanniemae.com80.390,992848,599
housingwire.com78.255,330836,839
fhfa.gov78.063,920603,156
fortune.com77.819,6614,278,522
rocketmortgage.com77.549,400757,274
lendingtree.com76.434,468907,537
bankofamerica.com76.125,9411,333,421
wellsfargo.com75.516,0272,413,314
chase.com74.915,1422,038,681
primelending.com74.344,955240,837
themortgagereports.com74.034,149336,449
urban.org73.818,071932,261
singlefamily.fanniemae.com73.733,208314,254
nfcc.org73.220,838586,400
smartasset.com73.115,562923,766
myhome.freddiemac.com73.030,965269,959
downpaymentresource.com72.132,950163,304
usbank.com71.814,874573,352
rocket.com70.820,108222,357
rocketcompanies.com70.620,544198,410
coinmarketcap.com70.64,3782,922,753
homes.com70.411,973467,146
fha.com70.022,587130,172
fairwayindependentmc.com69.921,208140,456
crosscountrymortgage.com69.818,059178,405
occ.treas.gov69.812,423348,722
benzinga.com69.75,5201,361,049
d1io3yog0oux5.cloudfront.net69.74,6991,771,051
fairwaymc.com69.419,473133,384
quickenloans.com69.413,829243,340
newamericanfunding.com68.317,93796,809
veteransunited.com68.115,751111,643
finder.com67.96,027552,175
markets.businessinsider.com67.84,235987,522
citizensbank.com67.39,070207,620
guildmortgage.com67.215,72277,821
pnc.com67.25,689450,126
car.org66.17,428178,200
mortgagecalculator.org66.09,422112,406
calhfa.ca.gov66.08,275139,718
credible.com65.76,076215,757
navyfederal.org65.15,118225,544
rate.com64.78,87673,543
flagstar.com64.28,10667,996
better.com63.66,76375,128
nclc.org63.03,656171,506
loanfactory.com62.87,14347,975
ally.com62.72,403304,707
truist.com62.53,593142,162
primeres.com62.16,11147,575
tsahc.org61.96,32740,055
rockethomes.com61.83,73397,745
newsroom.bankofamerica.com61.72,914143,801
lendingclub.com61.51,937274,394
loandepot.com61.24,10764,864
investors.nerdwallet.com61.02,601131,133
homepath.fanniemae.com60.94,77744,144
phila.gov60.41,314338,737
cmgfi.com60.24,20940,751
movement.com60.13,93343,968
quicken.com59.81,320264,881
fairway.com59.74,33332,045
betterment.com59.51,357219,738
naf.com59.44,83322,633
credit.org59.12,53061,744
nfmlending.com58.73,69427,838
phfa.org58.73,22634,274
media.chase.com58.21,69287,757
freedommortgage.com57.93,34522,833
amerisave.com57.82,53836,796
wshfc.org57.42,97322,748
penfed.org57.31,67661,558
homebuyer.com57.02,65323,632
naca.com56.82,48624,953
alliantcreditunion.org56.71,49758,218
robinhood.com56.7609273,076
caliberhomeloans.com56.62,82317,773
masshousing.com56.32,20524,248
ownup.com56.31,94731,105
neighborhoodloans.com56.22,54018,438
pennymac.com55.92,11122,510
newrez.com54.91,70621,231
homeplusmortgage.com54.62,36710,779
legalandgeneral.com54.4538127,836
cfpb.gov53.579146,027
promotions.bankofamerica.com53.365459,250
mmp.maryland.gov52.91,52611,194
uhm.com52.21,34610,298
neighborsbank.com52.11,3429,923
nbkc.com52.051750,522
novahomeloans.com51.81,5107,123
lower.com51.21,08310,186
lendkey.com51.251836,870
bluerate.ai51.11,0969,551
watermarkhomeloans.com49.29545,523
churchillmortgage.com49.27817,606
totalmortgage.com49.17597,797
americafirst.com48.823850,944
apps.oregon.gov48.617481,035
guaranteedrate.com48.16956,084
homebridge.com47.65906,475
ffbf.com47.65806,730
newfi.com47.05256,244
gbreb.com46.628614,893
mortgage-info.com46.54107,643
mortgagefinancegazette.com46.13508,569
academy.com45.48869,530
sites.wf.com45.012831,387
alcova.com44.13803,209
mortgagedepot.com44.13124,595
localfirstbank.com43.81869,952
thirdfederal.com42.01964,203
loanpronto.com41.12461,956
fhaloan.com39.12241,002
openlistings.com39.11312,517
owning.com38.61431,784
usmortgage.com38.51511,557
hometrek.org38.21501,344
carringtonhomeloans.com38.1177990
loan.com37.6952,392
sebonic.com36.2136702
media.loandepot.com34.686802
bottomline.com34.01023,257
socialsurvey.com33.870796
nhs.us33.71214,793
homeloans.com33.475603
cameronacademy.com32.8341,799
bluestonemortgages.co.uk32.046797
altgage.com30.741560
chestnutmortgage.com29.729650
naf.org29.768,311
star.orionlending.com29.540343
novahousingexpo.org29.323823
loansnap.com28.138215
annakaraloans.com28.029325
neighborhoodworks.org27.821499
stifelfinancial.com27.7121,205
loanpal.com26.912858
cpre.com26.953,414
ellie.com26.443,815
cmg.com26.043,207
nationalmortgagealliance.com25.320194
movementmortgage.com23.916154
loans.com22.99256
admin.masshousing.com21.710134
chfainfo.org21.11278
mortgagebot.com18.95118
caliberhomesloans.com18.4846
robinsonmortgage.com16.8636
nceca.org16.41289
lhf.com16.21261
ameriquest.com15.9445
bettercom.com15.80735
nsbov.com15.62100
homeside.com15.2350
loanlockprime.com14.9430
homeloan.com13.9419
homepoint.com13.8194
www2.businessinsider.com13.70313
hometownlenders.com13.4239
prmi.com13.30265
habitatforhumanity.org12.90217
betterloans.com12.80208
finbets.websol.barchart.com12.70200
clearvaluelending.com7.4021
mortgagefirst.com7.4021
rates.com7.3020
emortgage.com5.9011
cmfeelthelove.com5.308
pennypress.com5.308
homeready.com3.804
montcopavotes.gov2.602