Neutral
AI recommendation signal analysis across 96 domains for the Neutral persona in Mortgage Lenders.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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Crack the listicles
The "top and best" roundups that define this market for searchers and LLMs alike. These lists feed AI recommendations directly, so getting added to them is one of the highest-leverage moves in this report.
Where the numbers come from
We run top, best companies queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.
What's on this page
Domain and URL charts, the full result list, and title n-gram tables.
Research: Top, Best Companies
Domains appearing in Google results for Neutral's Research: Top, Best Companies queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.
Top URLs
Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.
All Results
Every result for Neutral's Research: Top, Best Companies queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.
Title N-Grams
Most common word phrases (2 to 7 words) across every result title for these queries.
2-grams
| 56 | best mortgage |
| 55 | mortgage lenders |
| 27 | lenders in |
| 27 | the best |
| 15 | mortgage lender |
| 11 | lenders of |
| 11 | mortgage companies |
| 10 | are the |
| 9 | in the |
| 8 | top mortgage |
| 8 | how to |
| 6 | of july |
| 6 | july 2026 |
| 6 | for first |
| 6 | lenders for |
| 6 | companies in |
| 5 | u s |
| 5 | in 2026 |
| 5 | what are |
| 5 | of 2026 |
| 5 | in california |
| 5 | to find |
| 4 | largest mortgage |
| 4 | the u |
| 4 | companies to |
3-grams
| 37 | best mortgage lenders |
| 24 | mortgage lenders in |
| 22 | the best mortgage |
| 10 | mortgage lenders of |
| 8 | lenders in the |
| 8 | are the best |
| 7 | best mortgage companies |
| 7 | best mortgage lender |
| 6 | lenders of july |
| 6 | of july 2026 |
| 6 | mortgage lenders for |
| 5 | what are the |
| 5 | mortgage companies in |
| 4 | largest mortgage lenders |
| 4 | in the u |
| 4 | the u s |
| 4 | mortgage companies to |
| 4 | companies to work |
| 4 | to work for |
| 4 | for the best |
| 4 | lenders of 2026 |
| 4 | in the us |
| 4 | who are the |
| 4 | for first time |
| 4 | top mortgage lenders |
4-grams
| 14 | the best mortgage lenders |
| 13 | best mortgage lenders in |
| 9 | best mortgage lenders of |
| 7 | the best mortgage lender |
| 7 | are the best mortgage |
| 6 | mortgage lenders in the |
| 6 | mortgage lenders of july |
| 6 | lenders of july 2026 |
| 6 | best mortgage lenders for |
| 4 | largest mortgage lenders in |
| 4 | lenders in the u |
| 4 | in the u s |
| 4 | best mortgage companies to |
| 4 | mortgage companies to work |
| 4 | companies to work for |
| 4 | for the best mortgage |
| 4 | what are the best |
| 4 | lenders in the us |
| 4 | who are the best |
| 4 | top mortgage lenders in |
| 4 | to find the best |
| 3 | 10 largest mortgage lenders |
| 3 | best mortgage lender for |
| 3 | mortgage lender for first |
| 3 | best mortgage lenders 2026 |
5-grams
| 7 | are the best mortgage lenders |
| 6 | best mortgage lenders of july |
| 6 | mortgage lenders of july 2026 |
| 5 | the best mortgage lenders in |
| 4 | largest mortgage lenders in the |
| 4 | mortgage lenders in the u |
| 4 | lenders in the u s |
| 4 | best mortgage companies to work |
| 4 | mortgage companies to work for |
| 4 | for the best mortgage lenders |
| 4 | the best mortgage lenders for |
| 4 | who are the best mortgage |
| 3 | 10 largest mortgage lenders in |
| 3 | the best mortgage lender for |
| 3 | best mortgage lender for first |
| 3 | the best mortgage lenders 2026 |
| 3 | what are the best mortgage |
| 3 | best mortgage lenders in new |
| 3 | how to find the best |
| 3 | to find the best mortgage |
| 3 | find the best mortgage lender |
| 2 | companies to work for in |
| 2 | who is actually the best |
| 2 | is actually the best mortgage |
| 2 | actually the best mortgage lender |
6-grams
| 6 | best mortgage lenders of july 2026 |
| 4 | mortgage lenders in the u s |
| 4 | best mortgage companies to work for |
| 4 | who are the best mortgage lenders |
| 3 | 10 largest mortgage lenders in the |
| 3 | largest mortgage lenders in the u |
| 3 | the best mortgage lender for first |
| 3 | what are the best mortgage lenders |
| 3 | are the best mortgage lenders for |
| 3 | how to find the best mortgage |
| 3 | to find the best mortgage lender |
| 3 | are the best mortgage lenders in |
| 2 | mortgage companies to work for in |
| 2 | who is actually the best mortgage |
| 2 | is actually the best mortgage lender |
| 2 | actually the best mortgage lender for |
| 2 | best mortgage lender for first timers |
| 2 | looking for the best mortgage lenders |
| 2 | for the best mortgage lenders 2026 |
| 2 | the best mortgage lenders 2026 who |
| 2 | best mortgage lenders 2026 who actually |
| 2 | the best mortgage lenders for a |
| 2 | best mortgage lenders for a small |
| 2 | mortgage lenders for a small down |
| 2 | best mortgage lenders in new york |
7-grams
| 3 | largest mortgage lenders in the u s |
| 3 | how to find the best mortgage lender |
| 2 | 10 largest mortgage lenders in the u |
| 2 | best mortgage companies to work for in |
| 2 | who is actually the best mortgage lender |
| 2 | is actually the best mortgage lender for |
| 2 | actually the best mortgage lender for first |
| 2 | the best mortgage lender for first timers |
| 2 | looking for the best mortgage lenders 2026 |
| 2 | for the best mortgage lenders 2026 who |
| 2 | the best mortgage lenders 2026 who actually |
| 2 | what are the best mortgage lenders for |
| 2 | are the best mortgage lenders for a |
| 2 | the best mortgage lenders for a small |
| 2 | best mortgage lenders for a small down |
| 2 | best mortgage companie lenders in the us |
| 2 | the best mortgage lenders for first time |
| 2 | best mortgage lenders for first time buyers |
| 2 | recommendations for the best mortgage lenders in |
| 2 | for the best mortgage lenders in texas |
| 2 | who are the best mortgage lenders in |
| 1 | mortgage companies to work for in 2026 |
| 1 | best mortgage lender for first timers right |
| 1 | mortgage lender for first timers right now |
| 1 | lender for first timers right now looking |