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Mortgage Lenders

First Time Buyer

Dominant · Search Engine Appearances ρ=0.694

A first-time homebuyer who needs pre-approval, down payments, PMI, rate locks, and closing costs explained in plain English. Step-by-step guidance, sensible calculators, and responsive communication win them; pressure tactics and last-minute surprises lose them.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
123Domains Tracked
First Time Buyer_persona.report
DomainScore
better.com
127.1
rocketmortgage.com
91.2
bettermortgage.com
31.3
bankofamerica.com
22.7
chase.com
17.9
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Segment Signals

Signal correlations: First Time Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.69448.2%14Dominant
Host PageRank+0.53628.7%110Dominant
SE Outbound Links+0.51626.7%79Dominant
Common Crawl+0.48823.8%95Dominant
Avg Search Engine Rank-0.46021.2%14Dominant
Domain PageRank+0.46021.2%112Dominant
Reddit Posts+0.44519.8%83Dominant
Host Backlinks+0.43619%92Dominant
PageRank History+0.41917.5%112Dominant
Reddit Comments+0.40916.7%92Dominant
Domain Backlinks+0.40616.5%99Dominant
Host Harmonic Centrality+0.38815%110Dominant
Harmonic Centrality History+0.35512.6%112Dominant
Domain Harmonic Centrality+0.32010.2%112Dominant
Wikipedia Citations+0.3139.8%66Dominant
Homepage Keywords+0.1993.9%75Confirmed
Best Search Engine Rank-0.0900.8%14Emerging
Wikidata+0.0520.3%60Emerging
Domains

Tracked domains

The 123 domains behind the "domains tracked" stat for First Time Buyer: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
better.com127.11112895
rocketmortgage.com91.21313696
bettermortgage.com31.31301
bankofamerica.com22.7825797
chase.com17.9944597
loandepot.com15.6912695
guaranteedrate.com12.3521795
newamericanfunding.com11.1622995
nerdwallet.com9.9294997
guildmortgage.com9.3543195
bankrate.com8.4285096
wellsfargo.com6.2664696
fairwayindependentmc.com4.6413295
consumerfinance.gov3.945197
betterment.com3.353496
pennymac.com3.2262396
rate.com3.2153096
fairway.com3.1173895
navyfederal.org3.0263396
lendingtree.com2.9314597
quickenloans.com2.9263195
crosscountrymortgage.com2.8203595
usbank.com2.7284496
movement.com1.9242895
nbkc.com1.8202395
ally.com1.5183796
pnc.com1.5184096
caliberhomeloans.com1.1221895
fairwaymc.com1.071294
better-mortgage.com1.01093
sofi.com0.9104397
penfed.org0.782696
truist.com0.743896
creditkarma.com0.454396
aimloan.com0.43195
lendingclub.com0.443796
fanniemae.com0.434396
betterthanbetter.com0.41093
zillow.com0.3115297
newfinitymortgage.com0.3100
hud.gov0.315296
newrez.com0.232496
primeres.com0.222195
guaranteed-rate.com0.2400
freddiemac.com0.224596
betterfi.com0.22095
locallendingpool.com0.2100
cardinalfinancial.com0.211995
alliantcreditunion.org0.222496
credible.com0.232795
betterhome.com0.11093
bettercom.com0.12695
fairwayindependentmortgage.com0.17093
alvarezandmarsal.com0.113195
primelending.com0.122795
uwm.com0.131995
newfi.com0.12894
ownup.com0.121295
thelendersnetwork.com0.111195
upstart.com0.122996
usnews.com0.115697
freedommortgage.com0.112396
crosscountry.com0.112395
citizensbank.com0.143596
schwab.com0.124496
veteransunited.com0.133196
welleby.com0.11095
loans.com0.12594
lightyear.com0.111695
fairwayindependent.com0.11095
amerisave.com0.121895
pennyloan.com0.1100
loanfactory.com0.111895
fidelityhomeloan.com0.01094
loanpal.com0.02795
wintrustmortgage.com0.011895
pennypemac.com0.0100
mortgageloandepot.com0.01093
homebrew.com0.01295
guildfoundation.com0.0100
sebonic.com0.01594
schwabbank.com0.01194
vmf.com0.01995
pennyarcade.com0.011296
ufb-direct.com0.0100
mortgagecalculator.org0.013296
bostonfed.org0.013996
redfin.com0.014696
fha.com0.032695
naca.com0.022096
uchicagoadmissions.edu0.0100
lambdafinancial.com0.01092
homepoint.com0.01094
fha.gov0.011895
betterfinance.com0.01093
unitedwholesale.com0.01093
lendkey.com0.012395
wyndhamcapital.com0.01495
rocketprohp.com0.0100
homereadyfannie.com0.0100
homeready.com0.01093
umortgage.com0.01995
nfm.com0.012295
myfha.org0.0100
mortgagequestions.com0.011395
inglemortgage.com0.01193
fhalenders.org0.01093
pennypincherfunding.com0.0100
pennypac.com0.01094
nacm.com0.01093
homesteadfunding.com0.01995
citimortgage.com0.01695
caliberhome.com0.01093
vanderbiltmortgage.com0.01095
mutualofomaha.com0.013295
homes.com0.013996
flagstar.com0.012496
socialserve.com0.011495
ownit.com0.01395
opendoor.com0.013696
nationwide.com0.014196
loansforveterans.org0.0100
hsh.com0.012396
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.