Mortgage Lenders

First Time Buyer

Top Wikipedia Pages

Dominant · Search Engine Appearances ρ=0.694

AI recommendation signal analysis across 123 domains for the First Time Buyer persona in Mortgage Lenders.

Download this report (.xlsx)

123Domains Tracked

First Time Buyer_persona.report

ArticleScore

Subprime mortgage crisis

97.6

2008 financial crisis

91.8

SoFi

86.7

Credit card

86.2

Subprime crisis impact timeline

85.7

Articles rankedn = 25

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.

Use Case

See how Wikipedia covers your market

Wikipedia is one of the most heavily cited sources in LLM training data and AI answers. These are the articles where this segment's topics live and its brands get mentioned. Study where competitors appear, and treat the zero-mention list at the bottom as articles worth earning a legitimate presence in.

How It's Calculated

Where the numbers come from

We scan the full text of every English Wikipedia article for this segment's topic phrases and brand hostnames, then count matches per article. Maintenance pages (drafts, templates, categories and similar) are excluded. Article links use stable page IDs, so they survive renames.

Overview

What's on this page

Top-article charts by topic matches and by brand mentions, the full article table, and a list of topic-heavy articles that mention none of this segment's brands.

Segment Totals

Wikipedia coverage at a glance

How much of English Wikipedia touches First Time Buyer: distinct articles containing this segment's topic phrases, distinct articles mentioning its brand domains, and the raw match totals behind them.

21K

Articles With Topic Matches

111K

Articles Mentioning Brands

175K

Topic Phrase Matches

1.9M

Brand Mentions

Wikipedia Data

Top Wikipedia articles

The articles where First Time Buyer's topics and brands appear most. Topic Matches counts this segment's own vocabulary in the article text; Brand Mentions counts its brand domains; Blended merges the two on a log scale (brand mentions weighted higher, 0 to 100). Bars and article titles link to the live article. The table follows the selected view.

Article	Blended	Topic Matches	Brand Mentions

Subprime mortgage crisis	97.6	1,330	1,694
2008 financial crisis	91.8	880	1,080
SoFi	86.7	315	1,160
Credit card	86.2	110	2,301
Subprime crisis impact timeline	85.7	720	564
Causes of the 2000s United States housing bubble	84.8	741	490
JPMorgan Chase	84.7	304	920
Bank of America	83.3	310	760
Wells Fargo	82.4	392	567
Economic impact of the COVID-19 pandemic in the United States	81.4	225	744
Fannie Mae	80.0	510	345
Economy of the United States	79.9	100	1,090
2022 in the United States	79.2	320	438
Executive compensation in the United States	78.8	132	774
Paycheck Protection Program	78.0	136	684
Government policies and the subprime mortgage crisis	77.9	506	264
Mortgage	77.5	336	339
Issues in higher education in the United States	77.4	124	678
Subprime mortgage crisis solutions debate	77.3	220	445
Bank of America Home Loans	77.3	288	365
Berkshire Hathaway	77.2	186	495
Economic impact of the COVID-19 pandemic	77.0	103	732
Affordable housing	76.7	236	390
Political positions of Bernie Sanders	76.6	132	585
Economic policy of the Biden administration	76.5	268	348
One Big Beautiful Bill Act	76.4	88	760
Emergency Economic Stabilization Act of 2008	76.1	192	420
Reverse mortgage	76.0	156	480
Political positions of Mitt Romney	75.8	146	490
Zillow	75.6	240	336
Business career of Donald Trump	75.5	124	532
LendingClub	75.3	153	448
Presidency of Joe Biden	75.2	97	609
Economic policy of the first Trump administration	74.9	84	651
Tax Cuts and Jobs Act	74.6	69	720
Impact of the Eras Tour	74.5	102	534
UBS	74.5	104	528
Economy of China	74.4	70	690
Washington Mutual	74.2	272	255
Student loans in the United States	74.1	66	693
Redlining	74.1	333	219
International sanctions during the Russo-Ukrainian war	74.0	78	610
General Electric	73.8	78	595
Chuck Schumer	73.8	142	385
Climate change and insurance in the United States	73.8	148	375
Freddie Mac	73.5	240	255
Economic impact of the 2026 Iran war	73.5	198	294
CARES Act	73.1	110	425
Federal Housing Administration	73.1	190	288
Home equity	73.0	192	282
Manhattan	72.9	81	516
2025 in the United States	72.9	99	448
2010s	72.9	108	420
US federal agencies targeted by DOGE	72.9	116	400
Buy now, pay later	72.8	40	832
Inflation Reduction Act	72.8	101	432
Causes of the Great Recession	72.7	392	162
Timeline of the 2000s United States housing bubble	72.7	310	192
Deutsche Bank	72.3	96	420
Credit score in the United States	72.2	86	448
Criticism of credit scoring systems in the United States	72.2	135	328
2000s United States housing bubble	72.2	222	228
General Motors	72.1	79	470
Alibaba Group	72.0	55	602
Equifax	71.7	110	354
List of people granted executive clemency in the first Trump presidency	71.7	174	256
2000s	71.6	100	372
Navy Federal Credit Union	71.6	105	360
Federal Reserve	71.6	160	268
Millennials	71.5	89	400
Rate (company)	71.5	200	224
2021–2023 inflation surge	71.3	136	288
Capital One	71.2	64	490
The Trump Organization	71.2	73	444
2023 in the United Kingdom	71.2	135	288
Economy of Iran	71.2	171	243
Citigroup	71.1	54	546
IKEA	71.0	86	384
ING Group	71.0	86	384
Deficit reduction in the United States	71.0	126	292
Home Depot	70.9	60	492
List of largest mergers and acquisitions	70.9	93	360
Liberty University	70.7	73	416
Government incentives for plug-in electric vehicles	70.7	74	414
Recession	70.7	106	320
New York University	70.5	96	332
Loan modification in the United States	70.4	112	296
PennyMac Financial Services	70.4	200	196
Automotive industry in the United States	70.4	159	231
Payday loan	70.3	70	405
2019 in the United States	70.3	86	354
First 100 days of the first Trump presidency	70.2	80	365
Gavin Newsom	70.2	118	279
Insurance	70.1	92	328
PwC	70.1	128	260
National debt of the United States	69.9	132	245
COVID-19 recession	69.8	81	343
Discover Financial	69.7	110	272
HSBC	69.6	60	415
Affirm Holdings	69.5	42	525
Presidency of Barack Obama	69.5	122	246
Agenda 47	69.3	104	270
International sanctions during the Russian invasion of Ukraine	69.2	71	348
Big Tech	69.0	78	320
Refinancing	68.9	112	244
Islamic banking and finance	68.6	205	151
2000s United States housing market correction	68.6	135	204
2020 in the United States	68.5	107	240
LG Electronics	68.4	65	336
2017 in the United States	68.3	124	210
Kmart	68.2	63	335
Consumer Financial Protection Bureau	68.2	88	265
List of mobile virtual network operators in the United States	68.1	92	252
WWE	67.9	55	352
Economy of metropolitan Detroit	67.6	72	280
Janet Yellen	67.1	61	295
Twitter, Inc.	67.0	64	282
FHA insured loan	67.0	176	138
Facial recognition system	66.9	65	276
Unemployment in the United States	66.8	56	304
H&R Block	66.7	33	432
Higher education bubble in the United States	66.7	48	332
History of General Motors	66.7	51	320
Chrysler	66.6	56	296
Morgan Stanley	66.5	51	312
List of 2020s Super Bowl commercials	66.5	88	213
Decline of Detroit	66.5	93	204
Rocket Companies	66.5	150	144
Annual percentage rate	66.5	104	189
List of Amazon products and services	66.4	54	296
Meghan, Duchess of Sussex	66.4	73	240
Chime (company)	66.3	34	406
WeWork	66.2	61	265
PNC Financial Services	66.2	66	250
Corporate debt bubble	66.1	37	372
Euro area crisis	66.1	67	243
Provisions of the Dodd–Frank Wall Street Reform and Consumer Protection Act	66.1	196	113
China–Pakistan Economic Corridor	66.0	54	280
Effects of the 2008–2010 automotive industry crisis on the United States	65.9	35	378
List of Ponzi schemes	65.9	59	260
Canadian property bubble	65.9	136	144
Title insurance	65.9	99	180
Collapse of Silicon Valley Bank	65.8	45	310
Crossover SUV	65.8	70	228
United Kingdom	65.8	81	204
American Rescue Plan Act of 2021	65.7	50	284
Homelessness	65.7	69	228
JB Pritzker	65.6	40	328
Economy of Mexico	65.6	54	268
MetLife	65.6	78	204
Fred Trump	65.5	116	153
Second mortgage	65.5	119	150
List of Bernie Sanders 2020 presidential campaign endorsements	65.4	131	138
Millennial economics	65.3	34	355
Debt	65.3	65	224
Wealth inequality in the United States	65.2	40	312
2023 United States banking crisis	65.2	78	196
African Americans	65.2	80	192
Tom Brady	65.2	85	184
Procter & Gamble	65.1	56	245
PACE financing	65.1	72	204
Kamala Harris 2024 presidential campaign	65.1	114	147
Jeffrey Epstein	65.0	63	220
Adjustable-rate mortgage	65.0	176	106
Howard Schultz	64.9	64	215
Student loan	64.8	52	248
Better.com	64.8	95	160
Payday loans in the United States	64.7	27	384
California housing shortage	64.7	160	109
January 2025 Southern California wildfires	64.7	86	171
Political positions of Cory Booker	64.7	88	168
Barclays	64.7	123	132
American International Group	64.6	53	236
U.S. federal government response to the COVID-19 pandemic	64.6	55	232
VA loan	64.4	304	66
Credit Suisse	64.4	51	236
George Soros	64.4	58	217
Subprime lending	64.4	110	138
2012 in the United States	64.2	59	210
Economic consequences of the Russo-Ukrainian war (2022–present)	64.1	62	200
Chicago	64.1	64	195
Political positions of Kamala Harris	64.1	118	126
2013 in the United States	63.9	56	208
Participants in the Madoff investment scandal	63.9	64	189
Nehemiah Corporation of America	63.9	102	136
Culture of the United Kingdom	63.8	47	234
Ally Financial	63.8	63	190
Andrew Cuomo	63.8	67	180
Jeremy Lin	63.7	64	185
Detroit	63.7	64	184
U.S. Bancorp	63.6	60	192
Foreign involvement in the Russo-Ukrainian war (2022–present)	63.5	55	200
COVID-19 pandemic in Nevada	63.4	29	310
Well-being contributing factors	63.3	41	240
Quantitative easing	63.3	88	140
History of video games	63.1	53	195
Glossary of economics	63.1	75	153
Minimum wage	63.0	48	208
Geely	63.0	48	208
List of companies of the United Kingdom A–J	62.9	21	364
Crowdfunding	62.9	48	204
2025 United States federal government shutdown	62.9	114	110
Economic history of the United States	62.9	108	114
List of scams	62.7	34	252
The Wall Street Journal	62.7	48	200
Xi Jinping	62.7	48	200
COVID-19 pandemic in Michigan	62.6	40	222
History of Nintendo	62.6	58	172
2014 in the United States	62.6	66	156
Chris Larsen	62.6	80	136
Gary Gensler	62.4	42	210
KKR & Co.	62.4	48	192
Niall Ferguson	62.3	40	216
Tiny-house movement	62.3	51	180
Poverty	62.3	58	166
Illegal immigration to the United States	62.3	77	135
Great Recession in the United States	62.3	88	123
Economy of Japan	62.2	44	198
Scott Bessent	62.2	45	196
Affordable housing in Canada	62.2	136	89
University at Buffalo	62.1	36	225
Corporate haven	62.1	47	186
LendingTree	62.1	78	130
Great Recession	62.0	61	153
Silicon Valley Bank	61.9	45	188
Home Mortgage Disclosure Act	61.9	143	82
Mortgage broker	61.9	91	114
Consumer behaviour	61.8	30	246
Subprime crisis background information	61.8	162	74
Apollo Global Management	61.8	56	159
2020 stock market crash	61.8	55	160
Text messaging	61.8	70	136
Crowdsourcing	61.7	36	213
Mortgage industry of the United States	61.6	70	132
Kyle Bass	61.5	60	145
False or misleading statements by Donald Trump (second term)	61.5	63	140
Pay-per-view	61.4	35	210
Double Irish arrangement	61.4	40	192
Estate tax in the United States	61.3	30	230
Apple Card	61.2	28	240
Chase Bank	61.2	35	205
IRS tax forms	61.1	13	400
Indianapolis	61.1	39	188
Chinese government response to COVID-19	61.1	50	156
2016 United Kingdom European Union membership referendum	61.1	53	150
Angela Merkel	60.9	49	156
Peer-to-peer lending	60.8	39	180
Bread Financial	60.7	37	185
Economy of Malaysia	60.5	37	180
Vehicle insurance in the United States	60.5	38	176
Video game industry	60.5	41	168
Income tax in the United States	60.4	26	226
And Just Like That...	60.4	38	174
Home equity line of credit	60.4	39	170
Wealthfront	60.4	40	168
American Dream (shopping mall)	60.3	30	204
Publix	60.3	39	168
Rocket Mortgage	60.3	136	69
Scotiabank	60.2	36	177
Crédit Agricole	60.1	34	180
List of Saturday Night Live commercial parodies	60.1	37	170
United States federal budget	60.1	41	159
Social credit system	60.0	27	210
Unison Home Ownership Investors	60.0	144	64
Capital Impact Partners	59.9	36	170
Political positions of John Delaney	59.8	18	270
Goldman Sachs	59.8	26	210
September 2022 United Kingdom mini-budget	59.7	155	58
Albanese government	59.6	30	186
List of companies of the United Kingdom K–Z	59.4	18	256
Crown Building (Manhattan)	58.9	152	53
Aven (finance company)	58.4	21	204
List of unicorn startup companies	55.6	0	1,305
Walmart	55.3	0	1,253
T-Mobile US	54.9	0	1,192
BYD Auto	54.3	0	1,099
Tesla, Inc.	54.1	0	1,074
Affordable Care Act	53.9	0	1,050
History of Facebook	53.8	0	1,030
Peter Thiel	52.9	0	918
Data center	52.8	0	912
Warren Buffett	52.7	0	897
Computer security	52.7	0	894
Google	52.6	0	889
List of data breaches	52.5	0	873
TikTok	52.4	0	868
Meta Platforms	52.4	0	860
Criticism of Amazon	52.2	0	840
Netflix	52.1	0	834
Apple Inc.	52.1	0	833
Jersey City, New Jersey	52.1	0	828
PayPal	52.0	0	819
Generation Z in the United States	51.7	0	784
Criticism of Tesla, Inc.	51.4	0	762
Huawei	51.4	0	756
Amazon Web Services	51.4	0	756
Target Corporation	51.0	0	721
Plug-in hybrid	51.0	0	720
List of retailers affected by the retail apocalypse	50.9	0	711
Starbucks	50.8	0	702
Netflix, Inc.	50.8	0	700
Political positions of Hillary Clinton	50.7	0	696
Tesla Autopilot	50.7	0	696
Timeline of the San Francisco Bay Area	50.6	0	686
Boycott of Russia and Belarus	50.6	0	686
Palantir	50.4	0	670
Toyota	50.3	0	660
Founders Fund	50.2	0	648
Millennials in the United States	50.2	0	648
Facebook	50.1	0	640
Costco	50.1	0	637
Amazon (company)	50.0	0	636
Corporate responses to the Russian invasion of Ukraine	50.0	0	636
Salesforce	49.9	0	624
Intel	49.8	0	616
Whole Foods Market	49.7	0	608
Oracle Corporation	49.7	0	606
Economy of Ohio	49.6	0	602
Starlink	49.6	0	602
Domestic policy of the second Trump administration	49.6	0	600
LinkedIn	49.4	0	588
American Express	49.4	0	584
Second presidency of Donald Trump	49.3	0	575
Instagram	49.2	0	574
Nvidia	49.2	0	570
Volkswagen emissions scandal	49.2	0	567
Ford Motor Company	49.1	0	565
Microsoft	49.1	0	560
College admissions in the United States	49.1	0	560
X (social network)	49.0	0	558
Chipotle Mexican Grill	48.9	0	546
Block, Inc.	48.9	0	546
Coinbase	48.8	0	540
Baby boomers	48.6	0	528
AARP	48.6	0	528
List of mergers and acquisitions by Alphabet	48.6	0	528
Elon Musk	48.6	0	525
COVID-19 misinformation	48.6	0	525
Volkswagen	48.5	0	522
2017 in American television	48.4	0	516
JetBlue	48.4	0	515
Georgetown University	48.3	0	505
Intuit	48.3	0	505
Internet of things	48.2	0	504
WhatsApp	48.2	0	504
Department of Government Efficiency	48.2	0	500
Comparison of user features of messaging platforms	48.2	0	498
Honda	48.0	0	490
BNY	48.0	0	486
OpenAI	47.9	0	485
Tencent	47.9	0	480
Twitch (service)	47.9	0	480
Cryptocurrency	47.9	0	480
California Lutheran University	47.8	0	476
IBM	47.8	0	475
List of automobiles notable for negative reception	47.7	0	472
COVID-19 pandemic	47.6	0	465
2018 in American television	47.6	0	464
Josh Gottheimer	47.6	0	462
History of Tesla, Inc.	47.6	0	462
2023 in science	47.5	0	460
Homelessness in the United States	47.5	0	456
2023 in American television	47.5	0	456
Nike, Inc.	47.4	0	450
Sinclair Broadcast Group	47.3	0	448
Tesla Model 3	47.3	0	445
New York City	47.3	0	444
RadioShack	47.2	0	438
Net neutrality	47.2	0	438
Education in the United States	47.1	0	432
Visa Inc.	47.1	0	432
GameStop short squeeze	47.1	0	432
Yale University	47.0	0	430
Chevrolet Silverado	47.0	0	428
Massachusetts	47.0	0	428
List of 2010s Super Bowl commercials	47.0	0	427
Harvard University	46.9	0	426
FuboTV	46.9	0	426
Comcast	46.9	0	425
Criticism of Google	46.9	0	425
Personal and business legal affairs of Donald Trump	46.9	0	425
2020s	46.9	0	424
Duke University	46.9	0	424
Robinhood Markets	46.9	0	424
Camp Fire (2018)	46.9	0	424
Jeff Bezos	46.8	0	420
Minimum wage in the United States	46.8	0	420
California	46.7	0	415
Domestic policy of the first Trump administration	46.7	0	415
Mastercard	46.7	0	414
Amazon Prime	46.7	0	414
History of Amazon	46.7	0	413
Virginia	46.6	0	410
BP	46.6	0	410
Spotify	46.6	0	410
Tesla Model X	46.6	0	410
Verizon	46.6	0	408
Proposed acquisition of Warner Bros. Discovery by Paramount Skydance	46.6	0	408
Acquisition of Twitter by Elon Musk	46.6	0	406
YouTube	46.6	0	405
2020s in fashion	46.6	0	405
Generation Z	46.5	0	404
Shopify	46.5	0	402
McKinsey & Company	46.5	0	400
List of Vanderbilt University people	46.5	0	400
Charging station	46.5	0	400
AT&T	46.5	0	400
Economic policy of the Obama administration	46.5	0	400
IBM Cloud	46.5	0	400
Ro Khanna	46.4	0	399
2020 in United States politics and government	46.4	0	399
List of Kamala Harris 2024 presidential campaign non-political endorsements	46.4	0	399
Charlotte, North Carolina	46.4	0	396
Etsy	46.4	0	396
Cultural impact of Taylor Swift	46.4	0	396
Income inequality in the United States	46.4	0	395
Tesla Model S	46.4	0	395
2024 in the United States	46.3	0	392
New Mexico	46.3	0	390
Rivian	46.3	0	390
Brown University	46.2	0	388
Political positions of Susan Collins	46.2	0	388
United States Postal Service	46.2	0	385
Madoff investment scandal	46.2	0	385
Pokémon Go	46.2	0	385
Newark, New Jersey	46.1	0	384
Joe Biden	46.1	0	384
Hewlett-Packard	46.1	0	384
Barack Obama	46.1	0	380
Criticism of Walmart	46.1	0	380
Electric car use by country	46.1	0	380
Maryland	46.0	0	378
Disney+	46.0	0	376
Medicare (United States)	46.0	0	375
Alaska Airlines	46.0	0	375
Blockbuster (retailer)	46.0	0	375
Boeing 787 Dreamliner	46.0	0	375
Kroger	46.0	0	375
California Institute of Technology	45.9	0	372
Robert F. Kennedy Jr.	45.9	0	372
For-profit colleges and universities in the United States	45.9	0	371
George Mason University	45.9	0	370
Kanye West	45.7	0	365
Glenn Youngkin	45.7	0	365
Twitter under Elon Musk	45.7	0	364
Louisiana Tech University	45.6	0	360
United States	45.6	0	360
List of British Jewish writers	45.6	0	360
Trump administration family separation policy	45.6	0	360
Johnson & Johnson	45.6	0	357
University of California, Berkeley	45.6	0	356
Remote work	45.6	0	356
History of YouTube	45.5	0	355
BlackBerry Limited	45.5	0	354
Lexus RX	45.5	0	354
Impact of the COVID-19 pandemic on sports	45.5	0	354
United Airlines	45.4	0	350
UnitedHealth Group	45.4	0	350
China–United States trade war	45.4	0	350
Stanford University	45.4	0	348
University of Phoenix	45.4	0	348
Chevrolet Suburban	45.4	0	348
Public image of Taylor Swift	45.4	0	348
Self-driving car	45.3	0	345
History of IBM	45.3	0	345
2024 CrowdStrike-related IT outages	45.3	0	345
New Jersey	45.3	0	344
Rick Santorum	45.3	0	344
Fox News	45.3	0	343
Under Armour	45.3	0	343
For-profit higher education in the United States	45.3	0	343
Tesla Energy	45.2	0	342
2021 in American television	45.2	0	342
Artificial intelligence	45.2	0	340
Hedge fund	45.2	0	340
Sony	45.2	0	340
Kim Kardashian	45.2	0	340
Academy Awards	45.1	0	336
Vladimir Putin	45.1	0	336
JCPenney	45.1	0	336
Seattle	45.1	0	336
Google Cloud Platform	45.1	0	336
Timeline of Amazon Web Services	45.1	0	336
Alexandria Ocasio-Cortez	45.1	0	336
Donald Trump	45.1	0	335
University of Notre Dame	45.0	0	333
2010s in fashion	45.0	0	333
Timeline of the COVID-19 pandemic in the United States (2020)	45.0	0	332
List of Dragons' Den (British TV programme) offers Series 11-20	45.0	0	332
Hong Kong	45.0	0	330
Massachusetts Institute of Technology	45.0	0	330
List of federal political scandals in the United States	45.0	0	330
Cognizant	45.0	0	330
History of Apple Inc.	45.0	0	330
Reddit	45.0	0	330
Wealth of Donald Trump	44.9	0	329
Ivy League	44.9	0	328
Cisco	44.9	0	325
Dubai International Airport	44.9	0	325
Entrepreneurs Roundtable Accelerator	44.9	0	325
Bill Gates	44.8	0	324
University of Florida	44.8	0	324
World Economic Forum	44.8	0	324
Big data	44.8	0	324
Pinterest	44.8	0	324
2018–2019 United States federal government shutdown	44.8	0	324
Social impact of the COVID-19 pandemic in the United States	44.8	0	324
Healthcare in the United States	44.8	0	322
MeToo movement	44.8	0	322
HBO Max	44.8	0	321
Nintendo	44.7	0	320
Qualcomm	44.7	0	320
SAP	44.7	0	320
China–United States relations	44.7	0	320
Mike Pence	44.7	0	320
History of the electric vehicle	44.7	0	320
NFL on American television	44.7	0	320
Chris Christie	44.7	0	320
SolarCity	44.7	0	320
Supermicro	44.7	0	320
History of the United States (2016–present)	44.7	0	318
Timeline of investigations into Donald Trump and Russia (January–June 2018)	44.7	0	318
Columbia University	44.6	0	316
Ryanair	44.6	0	316
BMW	44.6	0	315
Silicon Valley	44.6	0	315
Social Security (United States)	44.6	0	315
National Rifle Association	44.6	0	315
Logan International Airport	44.6	0	315
Utah State University	44.6	0	315
Blackstone Inc.	44.6	0	315
McDonald's	44.5	0	312
Workday, Inc.	44.5	0	312
Criticism of Facebook	44.5	0	312
2011 in the United States	44.5	0	312
MoviePass	44.5	0	312
List of humanitarian aid to Ukraine during the Russo-Ukrainian war	44.5	0	312
2021 in the United States	44.5	0	310
Environmental policy of the Biden administration	44.5	0	309
E-commerce	44.4	0	308
Paris Hilton	44.4	0	308
Health insurance marketplace	44.4	0	308
Betterment (company)	44.4	0	308
H&M	44.4	0	306
SpaceX	44.4	0	306
Electric car	44.4	0	306
Elevance Health	44.4	0	306
History of Target Corporation	44.4	0	306
Impact of the COVID-19 pandemic on retail	44.4	0	306
2023 in the United States	44.4	0	306
Frontier Airlines	44.4	0	305
Apple Watch	44.3	0	304
Political positions of Donald Trump	44.3	0	304
Timeline of LGBTQ history, 21st century	44.3	0	304
University of Chicago	44.3	0	303
Eric Schmidt	44.3	0	301
Corporate social responsibility	44.2	0	300
California State University, Los Angeles	44.2	0	300
Uber	44.2	0	300
Streaming television	44.2	0	300
Sales taxes in the United States	44.2	0	300
Economics of bitcoin	44.2	0	300
George Floyd protests	44.2	0	300
List of thermal incidents in electric vehicles	44.2	0	300
Boston University	44.2	0	297
Environmental, social, and governance	44.2	0	297
Binghamton University	44.1	0	296
San Jose State University	44.1	0	296
Deloitte	44.1	0	296
Washington (state)	44.1	0	296
Tesla Model Y	44.1	0	296
Affluence in the United States	44.1	0	295
Game of Thrones	44.1	0	295
Snapchat	44.1	0	295
List of YouTube videos	44.1	0	295
Stony Brook University	44.1	0	294
Verizon (wireless service)	44.1	0	294
List of mergers and acquisitions by Microsoft	44.1	0	294
LGBTQ rights in the United States	44.1	0	294
2U (company)	44.1	0	294
History of bitcoin	44.1	0	294
History of self-driving cars	44.1	0	294
List of -gate scandals and controversies	44.0	0	292
Private equity	44.0	0	291
Solar power in India	44.0	0	291
Toyota Prius Plug-in Hybrid	44.0	0	291
Monsanto	44.0	0	290
Hertz Global Holdings	44.0	0	290
Kendall Jenner	44.0	0	290
Short (finance)	43.9	0	288
Unilever	43.9	0	288
Education in China	43.9	0	288
3D printing	43.9	0	288
Juul	43.9	0	288
List of gig economy companies	43.9	0	288
ITT Technical Institute	43.9	0	287
Rudy Giuliani	43.8	0	285
Dell	43.8	0	285
Outsourcing	43.8	0	285
Educational technology	43.8	0	285
Cornell University	43.8	0	285
Florida	43.8	0	285
Groupon	43.8	0	285
Donald Trump 2020 presidential campaign	43.8	0	285
Timeline of Russian interference in the 2016 United States elections	43.8	0	285
Impact of the COVID-19 pandemic on cinema	43.8	0	285
The Coca-Cola Company	43.8	0	282
Timeline of women's legal rights (other than voting)	43.8	0	282
Android (operating system)	43.8	0	282
Timeline of protests against Donald Trump	43.8	0	282
Identity theft	43.7	0	280
Product placement	43.7	0	280
Vanderbilt University	43.7	0	280
George W. Bush	43.7	0	280
2015 in American television	43.7	0	280
Teladoc Health	43.7	0	280
Ireland as a tax haven	43.7	0	280
MrBeast	43.7	0	280
Views of Elon Musk	43.7	0	280
Yahoo! Inc. (1995–2017)	43.6	0	276
Michigan State University	43.6	0	276
Greek government-debt crisis	43.6	0	276
Instacart	43.6	0	276
Presidency of Rodrigo Duterte	43.6	0	276
Responses to the COVID-19 pandemic in March 2020	43.6	0	276
Burger King	43.6	0	275
List of acquisitions by Cisco	43.6	0	275
Capital gains tax in the United States	43.6	0	275
Bowling Green State University	43.5	0	273
Ring (company)	43.5	0	273
Truth Social	43.5	0	273
Hillary Clinton	43.5	0	272
Mercedes-Benz	43.5	0	272
Gates Foundation	43.4	0	270
LaGuardia Airport	43.4	0	270
University of Georgia	43.4	0	270
Cultured meat	43.4	0	270
Economy of India	43.4	0	270
Abercrombie & Fitch	43.4	0	270
Gab (social network)	43.4	0	270
Goop (company)	43.4	0	270
Taiwan	43.4	0	268
Credit history	43.4	0	268
University of Washington	43.3	0	267
American Apparel	43.3	0	265
Fracking in the United States	43.3	0	265
Consolidated Appropriations Act, 2021	43.3	0	265
List of military aid to Ukraine during the Russo-Ukrainian war	43.3	0	265
Singapore	43.2	0	264
Yahoo	43.2	0	264
PepsiCo	43.2	0	264
Super Bowl commercials	43.2	0	264
DirecTV	43.2	0	264
Ant Group	43.2	0	264
Donald J. Trump Foundation	43.2	0	264
American Health Care Act of 2017	43.2	0	264
Great Resignation	43.2	0	264
Generative AI	43.2	0	264
University of Miami	43.2	0	261
Reid Hoffman	43.2	0	261
Plug-in electric vehicle	43.2	0	261
Kentucky	43.1	0	260
Michael Bloomberg	43.1	0	260
Pfizer	43.1	0	260
Justin Timberlake	43.1	0	260
San Diego State University	43.1	0	260
Elizabeth Warren	43.1	0	260
Carly Fiorina	43.1	0	260
IPhone	43.1	0	260
Criticism of the Walt Disney Company	43.1	0	260
2020 United States presidential election	43.1	0	260
Fisker Inc.	43.1	0	260
2024 United States presidential election	43.1	0	260
Coupang	43.1	0	260
Andrew Yang 2020 presidential campaign	43.1	0	259
University of California, Los Angeles	43.1	0	258
Herbalife	43.1	0	258
New York Life Insurance Company	43.1	0	258
History of Yahoo	43.1	0	258
Green Dot Corporation	43.1	0	258
List of acquisitions by Oracle	43.1	0	258
Edward Snowden	43.1	0	258
List of modern great powers	43.1	0	258
Reactions to the Boeing 737 MAX groundings	43.1	0	258
Doylestown, Pennsylvania	43.0	0	256
BlackRock	43.0	0	256
Nicki Minaj	43.0	0	256
Apple TV (streaming service)	43.0	0	256
Responses to the COVID-19 pandemic in February 2020	43.0	0	256
Ultimate Fighting Championship	43.0	0	255
Crisis in Venezuela	43.0	0	255
Deel, Inc.	43.0	0	255
University of South Florida	42.9	0	254
Ohio State University	42.9	0	252
50 Cent	42.9	0	252
Corporation tax in the Republic of Ireland	42.9	0	252
Social media	42.9	0	252
Minneapolis	42.9	0	252
Suning.com	42.9	0	252
Political positions of the 2020 Democratic Party presidential primary candidates	42.9	0	252
Political positions of Tulsi Gabbard	42.9	0	252
Foreign policy of the Biden administration	42.9	0	252
Taylor Swift–Ticketmaster controversy	42.9	0	252
Shenzhen	42.8	0	250
Higher education in the United States	42.8	0	250
Food delivery	42.8	0	250
New York business fraud lawsuit against the Trump Organization	42.8	0	250
Alabama	42.8	0	248
Arnold Schwarzenegger	42.8	0	248
Airbus A380	42.8	0	248
HubSpot	42.8	0	248
Xiaomi	42.8	0	248
Cloud computing issues	42.8	0	248
Emory University	42.7	0	246
Kenneth C. Griffin	42.7	0	246
Wikipedia	42.7	0	246
List of mergers and acquisitions by IBM	42.7	0	246
App Store (Apple)	42.7	0	246
Google DeepMind	42.7	0	246
COVID-19 pandemic in the United States	42.7	0	246
Sam Bankman-Fried	42.7	0	246
Kevin O'Leary	42.7	0	245
Economy of New Mexico	42.7	0	245
Cher Scarlett	42.7	0	245
Trial of Sam Bankman-Fried	42.7	0	245
SoftBank Group	42.6	0	244
Dolce & Gabbana	42.6	0	244
List of lawsuits involving Tesla, Inc.	42.6	0	244
Vanta (company)	42.6	0	244
Cruise ship	42.6	0	243
Lenovo	42.6	0	243
Hispanic and Latino Americans	42.6	0	243
Databricks	42.6	0	243
Regulation of artificial intelligence	42.6	0	243
National Security Agency	42.5	0	240
Streaming media	42.5	0	240
Newark Liberty International Airport	42.5	0	240
Bernie Sanders	42.5	0	240
One World Trade Center	42.5	0	240
Healthcare reform in the United States	42.5	0	240
Steve Bannon	42.5	0	240
Robo-advisor	42.5	0	240
List of Joe Biden 2020 presidential campaign endorsements	42.5	0	240
COVID-19 pandemic in South Korea	42.5	0	240
Exchange-traded fund	42.4	0	238
Nissan	42.4	0	237
Lexus ES	42.4	0	237
University of Pennsylvania	42.4	0	236
VMware	42.4	0	236
Pacific Gas and Electric Company	42.4	0	236
Anime-influenced animation	42.4	0	236
Thomson Reuters	42.4	0	236
Culture of the United States	42.4	0	236
Gucci	42.3	0	235
Gender pay gap in the United States	42.3	0	235
Technological unemployment	42.3	0	235
List of Wikipedia controversies	42.3	0	235
Tesla US dealership disputes	42.3	0	235
Tesla Cybertruck	42.3	0	235
Washington University in St. Louis	42.3	0	234
Continental Airlines	42.3	0	234
Malaysia Airlines	42.3	0	234
Phishing	42.3	0	234
Applications of artificial intelligence	42.3	0	234
Boston	42.3	0	234
Donald Trump 2016 presidential campaign	42.3	0	234
Tebra	42.3	0	234
List of Donald Trump 2024 presidential campaign non-political endorsements	42.3	0	234
Economy of Venezuela	42.2	0	232
Roth IRA	42.2	0	232
College athletics in the United States	42.2	0	232
Victoria's Secret	42.2	0	232
Criticism of Huawei	42.2	0	232
List of Donald Trump 2020 presidential campaign non-political endorsements	42.2	0	232
Economy of Singapore	42.2	0	231
Fordham University	42.2	0	231
Medical tourism	42.2	0	231
Tax haven	42.2	0	231
Samsung Electronics	42.2	0	231
Political positions of Lisa Murkowski	42.2	0	231
Chengdu	42.2	0	230
Honeywell	42.2	0	230
Alaska	42.1	0	228
Arizona State University	42.1	0	228
United Parcel Service	42.1	0	228
Indiana University Bloomington	42.1	0	228
Alex Jones	42.1	0	228
Mitch Daniels	42.1	0	228
Ethics of artificial intelligence	42.1	0	228
University of Wisconsin–Madison	42.1	0	228
Snap Inc.	42.1	0	228
Eldridge Industries	42.1	0	228
Nio Inc.	42.1	0	228
Deployment of COVID-19 vaccines	42.1	0	228
Infrastructure Investment and Jobs Act	42.1	0	228
The Eras Tour	42.1	0	228
Response to the Department of Government Efficiency	42.1	0	228
Dallas	42.0	0	225
University of Illinois Urbana-Champaign	42.0	0	225
Dropbox	42.0	0	225
Hillary Clinton 2016 presidential campaign	42.0	0	225
Apple Music	42.0	0	225
Steele dossier	42.0	0	225
San Jose, California	42.0	0	224
AT&T Mobility	42.0	0	224
Taylor Swift	42.0	0	224
Shell plc	42.0	0	224
Tinder (app)	42.0	0	224
2013 United States federal government shutdown	42.0	0	224
Mark Esper	42.0	0	224
Government by algorithm	42.0	0	224
Aging of the United States	42.0	0	224
British Airways	41.9	0	222
Hulu	41.9	0	222
Hybrid electric vehicle	41.9	0	222
Transgender rights in the United States	41.9	0	222
Chinese people in the New York metropolitan area	41.9	0	222
Ford Mustang (sixth generation)	41.9	0	222
Credentialism and degree inflation	41.9	0	222
Algorithmic bias	41.9	0	222
Anime	41.8	0	220
Shanghai	41.8	0	220
Walt Disney World	41.8	0	220
Larry Page	41.8	0	220
Louis Vuitton	41.8	0	220
Bain Capital	41.8	0	220
Tenet Healthcare	41.8	0	220
Julian Assange	41.8	0	220
Oregon	41.8	0	220
Airbnb	41.8	0	220
Stripe, Inc.	41.8	0	220
DigitalOcean	41.8	0	220
FIRE movement	41.8	0	220
Business career of Elon Musk	41.8	0	220
2000s in fashion	41.8	0	219
Privacy concerns with social networking services	41.8	0	219
Russo-Ukrainian war (2022–present)	41.7	0	217
John F. Kennedy International Airport	41.7	0	216
Pomona College	41.7	0	216
Mitt Romney	41.7	0	216
GNC (company)	41.7	0	216
WikiLeaks	41.7	0	216
BYD Company	41.7	0	216
GitHub	41.7	0	216
Boeing	41.7	0	216
SeatGeek	41.7	0	216
Marvel Cinematic Universe	41.7	0	216
Homelessness in California	41.7	0	216
2019 in American television	41.7	0	216
Implementation history of the Affordable Care Act	41.7	0	216
List of people named in the Epstein files	41.7	0	216
Charter Communications	41.7	0	215
Rite Aid	41.7	0	215
Jared Kushner	41.7	0	215
Rodrigo Duterte	41.7	0	215
Parler	41.7	0	215
Unity Technologies	41.7	0	215
Andreessen Horowitz	41.7	0	215
PewDiePie	41.7	0	215
Efforts to ban TikTok in the United States	41.7	0	215
2022 in science	41.6	0	214
Impact of the COVID-19 pandemic on the arts and cultural heritage	41.6	0	214
California State University, Northridge	41.6	0	213
Criticism of Netflix	41.6	0	213
Purdue University Global	41.6	0	213
Bill Clinton	41.6	0	212
Compaq	41.6	0	212
Form 1040	41.6	0	212
BlackBerry	41.6	0	212
EBay	41.6	0	212
O'Hare International Airport	41.6	0	212
Bloomberg L.P.	41.6	0	212
Cloudflare	41.6	0	212
Sharing economy	41.6	0	212
Artificial intelligence in healthcare	41.6	0	212
ChatGPT	41.6	0	212
DARPA	41.5	0	210
Nokia	41.5	0	210
The Weather Channel	41.5	0	210
Wuhan	41.5	0	210
Bed Bath & Beyond (1987–2023)	41.5	0	210
LVMH	41.5	0	210
Meijer	41.5	0	210
Ivanka Trump	41.5	0	210
Charlie Baker	41.5	0	210
Climate change policy of the United States	41.5	0	210
Duolingo	41.5	0	210
Timeline of X	41.5	0	210
Scott Gottlieb	41.5	0	210
Peloton Interactive	41.5	0	210
Communication of the Trump administration during the COVID-19 pandemic	41.5	0	210
2025 in American television	41.5	0	210
Minivan	41.4	0	208
Esports	41.4	0	208
Truist	41.4	0	208
Censorship in Turkey	41.4	0	208
Georgia Tech	41.4	0	208
Nikola Corporation	41.4	0	208
XPeng	41.4	0	208
COVID-19 apps	41.4	0	208
North Carolina A&T State University	41.4	0	207
NetSuite	41.4	0	207
Washington State University	41.3	0	206
Healthcare reform debate in the United States	41.3	0	206
Wearable technology	41.3	0	206
Timeline of women's legal rights in the United States (other than voting)	41.3	0	206
Koch network	41.3	0	205
List of mergers and acquisitions by Amazon	41.3	0	205
Fake news	41.3	0	205
Criticism of Apple Inc.	41.3	0	205
John Kasich	41.3	0	204
Mark Zuckerberg	41.3	0	204
Beto O'Rourke	41.3	0	204
Telegram (software)	41.3	0	204
Financial technology	41.3	0	204
Suspensions on X	41.3	0	204
Tax returns of Donald Trump	41.3	0	204
List of LGBTQ firsts by year (2010s)	41.3	0	204
Timeline of computing 2020–present	41.3	0	204
Temu	41.3	0	204
Cultural impact of Beyoncé	41.3	0	204
2026 in the United States	41.3	0	204
Peter Navarro	41.2	0	203
Boeing 737 MAX certification	41.2	0	203
Oklahoma	41.1	0	201
H-1B visa	41.1	0	201
AMD	41.1	0	200
Burning Man	41.1	0	200
Mitsubishi Motors	41.1	0	200
Wake Forest University	41.1	0	200
Baruch College	41.1	0	200
University of New Hampshire	41.1	0	200
Rick Perry	41.1	0	200
List of Internet phenomena	41.1	0	200
Voluntary childlessness	41.1	0	200
Debt collection	41.1	0	200
Democratic Party (United States)	41.1	0	200
Vehicular automation	41.1	0	200
Electronic cigarette	41.1	0	200
Qatar Investment Authority	41.1	0	200
Gigafactory Nevada	41.1	0	200
Apple Pay	41.1	0	200
Existential risk from artificial intelligence	41.1	0	200
VinFast	41.1	0	200
Steve Ballmer	41.0	0	198
University of Southern California	41.0	0	198

Content Opportunities

Articles with zero brand presence

Articles rich in First Time Buyer's topics where none of its tracked brands are mentioned at all: the conversation is happening, and no one owns it. Each is a candidate for legitimate citations, external references, or coverage that earns a mention.

This list is often short: only the segment's most heavily matched articles are tracked, and most of those already mention at least one brand. Persona pages usually surface more.

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