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Mortgage Lenders

Moving Up Family

Dominant · SE Outbound Links ρ=0.487

A current homeowner buying a bigger home or better district while coordinating the sale of the old one. Confident pre-approval, clear payment scenarios, equity and bridge strategies, and low-stress logistics for a busy family decide the choice.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
149Domains Tracked
Moving Up Family_persona.report
DomainScore
rocketmortgage.com
80.8
rate.com
77.8
better.com
55.1
chase.com
42.4
loandepot.com
27.4
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Segment Signals

Signal correlations: Moving Up Family

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.48723.8%88Dominant
Best Search Engine Rank+0.43318.7%11Dominant
Host PageRank+0.41917.5%133Dominant
Domain PageRank+0.41617.3%134Dominant
PageRank History+0.37914.3%134Dominant
Common Crawl+0.35012.2%104Dominant
Harmonic Centrality History+0.34411.8%134Dominant
Host Harmonic Centrality+0.33311.1%133Dominant
Host Backlinks+0.33311.1%106Dominant
Domain Backlinks+0.3139.8%117Dominant
Reddit Comments+0.3019%98Dominant
Domain Harmonic Centrality+0.2707.3%134Strong
Reddit Posts+0.2496.2%87Strong
Avg Search Engine Rank+0.2255.1%11Strong
Wikipedia Citations+0.2024.1%67Strong
Homepage Keywords+0.1211.5%82Confirmed
Search Engine Appearances-0.0890.8%11Emerging
Wikidata-0.0010%60Baseline
Domains

Tracked domains

The 149 domains behind the "domains tracked" stat for Moving Up Family: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
rocketmortgage.com80.81223696
rate.com77.8303096
better.com55.11072895
chase.com42.41024597
loandepot.com27.41142695
bankofamerica.com21.2785797
crosscountrymortgage.com16.7543595
wellsfargo.com14.6874696
bettermortgage.com12.3401
guaranteedrate.com9.9611795
guildmortgage.com6.8403195
quickenloans.com6.4283195
movement.com5.6452895
fairwayindependentmc.com4.9453295
pnc.com3.7324096
fairway.com3.2163895
newamericanfunding.com3.1352995
usbank.com3.1344496
caliberhomeloans.com1.8381895
truist.com1.863896
loanstore.com1.52092
pennymac.com1.4202396
newrez.com1.3112496
navyfederal.org1.1103396
homelight.com1.163396
mortgage.pnc.com1.0100
jvmlending.com1.011095
nbkc.com0.892395
loanlighthouse.com0.81092
citizensbank.com0.683596
lendingtree.com0.694597
loanpal.com0.66795
nerdwallet.com0.634997
rocket.com0.443195
schwabbank.com0.41194
bankrate.com0.445096
amerisave.com0.331895
betterusa.com0.3100
betterhomedepot.com0.3100
betterhomeandfinance.com0.3100
churchillmortgage.com0.321895
guaranteed-rate.com0.3600
premiarelocationmortgage.com0.31493
primelending.com0.232795
newfi.com0.24894
financeofamerica.com0.222295
loans.usbank.com0.2100
cmghomeloans.com0.212695
americansavings.com0.22093
crosscountry.com0.232395
knock.com0.211595
sofi.com0.234397
cardinalfinancial.com0.251995
penfed.org0.262696
flyhomes.com0.222095
unitedwholesale.com0.15093
quicken.com0.113296
firstrepublic.com0.132495
prosperityhomemortgage.com0.11093
pncbank.com0.111695
ally.com0.133796
homeward.com0.121495
uwhh.com0.1100
u.s.bank.com0.1100
tdbank.com0.112896
localfirstbank.com0.111895
loans.com0.12594
newfiber.com0.1100
mutualmortgage.com0.111695
fidelitynational.com0.11091
betterment.com0.113496
orchard.com0.112195
fairwaymc.com0.111294
nationwide.com0.134196
zillow.com0.135297
caliberhomesloans.com0.12093
caliber.com0.122295
villagecapital.com0.11595
unionhomemortgage.com0.111195
loanadministration.com0.111495
fha.com0.112695
loanacademy.com0.11095
newfinityhome.com0.1100
movingcreditunion.com0.1100
rocketpro.com0.121294
hurstlending.com0.11294
unfi.com0.112695
homepoint.com0.02094
fidelity.com0.014596
ribbonhome.com0.01895
flagstar.com0.022496
pncmortgage.com0.02395
veteransunited.com0.023196
unitedmortgage.com0.01495
rocket.mortgage0.01093
newfiresavings.com0.0100
chasebank.com0.01095
unionbank.com0.022195
mortgage.com0.011195
lennarhomeloans.com0.01095
primeres.com0.012195
howardhannamortgage.com0.01795
homes.com0.023996
wedivine.com0.0100
alliantcreditunion.org0.012496
hurst-lending.com0.0100
ownup.com0.021295
caliberhomesolutions.com0.01093
philadelphia.credive.com0.0100
lennar-mortgage.com0.01095
unwfm.com0.0100
pacificunionfinancial.com0.01195
cmgfi.com0.012295
citi.com0.014596
fidelityhomeloans.com0.01294
realtor.com0.025097
rocketprovo.com0.0100
pccompass.com0.0100
homestartlending.com0.0100
bokfinancial.com0.012496
pennyperry.com0.0100
lowermybills.com0.012096
carich.com0.0100
penfedmortgage.com0.01095
advantagemortgage.com0.01093
uwh.com0.01092
militaryonesource.mil0.014696
pennypac.com0.01094
nbfinancial.com0.01194
movementmortgage.com0.01394
homemortgage.lendingtree.com0.0100
credit.com0.012995
quickensloans.com0.01095
redfin.com0.014696
northpointebank.com0.01093
homepointfinancial.com0.011195
uwm.com0.011995
uiccu.com0.01095
zoopla.co.uk0.014697
loanry.com0.011295
cmghs.com0.01093
caliberhome.com0.01093
aimloan.com0.01195
pledgelender.com0.0100
mbmmortgage.com0.0100
americasmortgagegroup.com0.01093
uww.com0.01092
thredge.com0.0100
lendio.com0.013195
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.