betterment.com
Link authority for betterment.com (registrable domain: betterment.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure betterment.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname betterment.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What betterment.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://betterment.com.
| Title | Betterment | Automated investing & Financial planning |
|---|---|
| Description | Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. |
| OG Title | Betterment | Automated investing & Financial planning |
| OG Description | Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. |
| Twitter Title | Betterment | Automated investing & Financial planning |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Googleplay | com.betterment |
|---|---|
| betterment | |
| betterment | |
| X | betterment |
| betterment (business) |
| Contact pages |
https://www.betterment.com/contact https://betterment.com/contact |
|---|
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: FAQPage, Organization.
JSON-LD block (3,346 bytes)
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How does Betterment work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Betterment helps you manage your money through cash management, guided investing, and retirement planning. We are a fiduciary, which means we act in your best interest. We'll ask a bit about you when you sign up. We'll also gather information when you connect your outside accounts. Then, we'll help you set financial goals and set you up with investment portfolios for each goal. For your long-term financial needs (like retirement, next year's vacation, or a down payment), our investment strategy utilizes low-cost ETFs (exchange-traded funds) and an adjustable risk profile based on your goal type and how long you plan to invest. For your daily saving and spending, you can use our cash management products that include Checking (which is offered by nbkc bank, Member FDIC) and Cash Reserve, a high-yield cash account."
}
},
{
"@type": "Question",
"name": "Will I have access to real humans?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Customer support team members are available five days per week to answer questions about your account. If you want in-depth financial advice, you can talk to a licensed advisor by phone for an additional cost. Our Premium plan provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of $100,000 across eligible balances)."
}
},
{
"@type": "Question",
"name": "Is my money safe at Betterment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Betterment Securities is a Member of SIPC, which protects securities of its members up to $500K (including $250K for claims for cash). Explanatory brochure available upon request or at www.sipc.org. Accounts are subject to market risks and changes. These risks are inherent in investing are tradeoffs you make to pursue investment returns. Eligible cash is FDIC-insured up to $8 million (joint) and $4 million (individual) in FDIC insurance once funds are deposited into our program banks, subject to certain conditions. Funds deposited into Checking are FDIC-insured up to $250,000 for individual accounts and up to $500K per depositor for joint accounts, provided by nbkc bank, Member FDIC. Explore further details about FDIC insurance."
}
},
{
"@type": "Question",
"name": "Who are the experts behind the scenes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our team of investing experts make decisions about our portfolio strategies and fund selection with the help of an external committee of economists, PhDs, and industry experts. More than just a portfolio management team, our experts work to develop improvements to our Tax Smart technology, our cash analysis tools, and other advanced strategies."
}
}
]
}
JSON-LD block (608 bytes)
{"@context":"https://schema.org","@id":"https://www.betterment.com#organization","@type":"Organization","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"New York","addressRegion":"NY","postalCode":"10001","streetAddress":"450 West 33rd Street, Floor 11"},"legalName":"Betterment Holdings Inc.","logo":"https://www.betterment.com/hubfs/Betterment%20Logo.png","name":"Betterment","sameAs":["https://www.facebook.com/Betterment","https://x.com/betterment","https://www.linkedin.com/company/betterment"],"telephone":"+1-718-400-6898","url":"https://www.betterment.com"}
JSON-LD block (52 bytes)
{"email": "", "visitorType": ""}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for betterment.com and domain-level for betterment.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to betterment.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to betterment.com specifically, ranked by the linker's PageRank. The table shows the top 244; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.