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Mortgage Lenders

First Time Buyer

Top Domains on Reddit
Dominant · Search Engine Appearances ρ=0.694

AI recommendation signal analysis across 123 domains for the First Time Buyer persona in Mortgage Lenders.

123Domains Tracked
First Time Buyer_persona.report
DomainHits
bankrate.com
5,286.0
zillow.com
4,527.0
nerdwallet.com
4,049.0
consumerfinance.gov
3,545.0
cnbc.com
3,519.0
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

See which brands Reddit talks about

When Redditors discuss this segment's topics, these are the domains they link. That is earned, unpaid distribution inside communities AI models learn from. Benchmark which brands own the conversation and how large the gap is to everyone else.

How It's Calculated

Where the numbers come from

We count every time one of this segment's brand domains appears in a public Reddit comment or submission. Co-occurrences (the domain appearing alongside one of the segment's own topic phrases) rank the list; raw mention counts are shown alongside.

Overview

What's on this page

Top-domain charts and full tables for comments and submissions.

Reddit Comments

Top domains in comments

The brand domains Redditors link when discussing First Time Buyer's topics in comment threads. Ranked by topic co-occurrence (the domain appearing alongside this segment's own vocabulary); total mentions are shown alongside because generic mega-sites top the raw count for every segment.


DomainTopic Co-occurrencesTotal Mentions
bankrate.com5,28664,537
zillow.com4,527156,888
nerdwallet.com4,049125,966
consumerfinance.gov3,54589,507
cnbc.com3,519680,292
forbes.com3,0911,025,203
hud.gov2,06242,698
mortgagecalculator.org1,4535,710
creditkarma.com1,35444,646
redfin.com1,31938,729
finance.yahoo.com1,181263,730
businessinsider.com1,175811,986
freddiemac.com1,1235,216
better.com1,0306,925
fool.com926133,244
naca.com8663,544
rocketmortgage.com7985,540
fanniemae.com7124,613
fha.com5471,699
sofi.com54146,205
money.usnews.com50833,718
fortune.com504172,658
lendingtree.com4737,858
veteransunited.com4211,905
schwab.com38638,686
ally.com37013,911
wellsfargo.com3488,572
usnews.com323203,490
foxbusiness.com30344,298
chase.com29520,320
bankofamerica.com26310,321
lendingclub.com2503,375
navyfederal.org2364,907
files.consumerfinance.gov2133,536
aimloan.com190951
qz.com188132,182
quickenloans.com1861,643
hsh.com182866
consumer.ftc.gov17497,677
credible.com1682,142
penfed.org1543,453
usbank.com12311,700
money.com11310,758
alliantcreditunion.org943,735
consumeraffairs.com7810,939
homes.com783,079
rate.com77878
thelendersnetwork.com68218
betterment.com656,078
homebuyer.com53343
tomo.com50237
credit.org43935
upstart.com41873
bostonfed.org372,808
loandepot.com37281
pnc.com331,854
jdpower.com3110,492
fha.gov2396
citizensbank.com221,029
guaranteedrate.com2287
newamericanfunding.com21116
opendoor.com211,238
amerisave.com19168
ownup.com19162
uwm.com19148
lendkey.com18248
scotsmanguide.com18184
express.co.uk1778,255
crosscountrymortgage.com14153
guildmortgage.com1360
nbkc.com13102
vmf.com1375
caliberhomeloans.com1259
freedommortgage.com1282
pennymac.com1166
loanfactory.com10135
truist.com10463
cardinalfinancial.com837
movement.com887
nationwide.com81,373
thirdfederal.com883
primeres.com787
fairwaymc.com679
mutualofomaha.com6519
themortgagepoint.com682
fairway.com533
newrez.com552
flagstar.com474
mortgage-info.com429
fairwayindependentmc.com378
loans.com362
alvarezandmarsal.com2349
primelending.com248
programs.ifas.ufl.edu235
citimortgage.com17
lightyear.com1760
mortgagequestions.com117
newfi.com121
nfm.com11,049
socialserve.com1237
tdecu.org164
umortgage.com117
betterhome.com02
bettermortgage.com06
betterthanbetter.com01
cmfeelthelove.com01
crosscountry.com07
homebrew.com037
homepoint.com07
homesteadfunding.com016
investors.nerdwallet.com01
loanpal.com05
northwest.bank011
ownit.com04
pennyarcade.com048
schwabbank.com046
sebonic.com07
theclose.com081
tmcnet.com03,268
wintrustmortgage.com013
wyndhamcapital.com06
Reddit Submissions

Top domains in submissions

The brand domains Redditors link when discussing First Time Buyer's topics in link and text posts. Ranked by topic co-occurrence (the domain appearing alongside this segment's own vocabulary); total mentions are shown alongside because generic mega-sites top the raw count for every segment.


DomainTopic Co-occurrencesTotal Mentions
cnbc.com11,6882,455,478
zillow.com2,36479,411
finance.yahoo.com1,843432,010
sofi.com1,590469,132
forbes.com1,4551,312,418
fortune.com953132,317
bankrate.com91613,247
businessinsider.com8841,012,329
redfin.com87685,460
fool.com849122,379
newamericanfunding.com8194,969
foxbusiness.com61799,126
nerdwallet.com58725,430
better.com5433,679
consumerfinance.gov50911,632
hud.gov4616,160
freddiemac.com4052,007
fha.com259972
fanniemae.com2531,660
rocketmortgage.com2372,265
bankofamerica.com2353,838
usnews.com211340,347
ally.com19818,930
creditkarma.com1729,185
mortgagecalculator.org171705
pennymac.com1461,340
betterment.com1407,198
naca.com139529
chase.com13010,083
lendingtree.com1252,252
express.co.uk109163,173
hsh.com109534
wellsfargo.com1062,744
quickenloans.com951,089
thelendersnetwork.com94150
schwab.com8913,305
veteransunited.com85712
navyfederal.org801,850
qz.com8097,159
tomo.com78148
credible.com74977
money.com742,750
files.consumerfinance.gov701,257
citizensbank.com662,916
loanfactory.com63264
consumer.ftc.gov5912,124
upstart.com581,528
money.usnews.com487,089
usbank.com442,188
homebuyer.com40148
homes.com404,459
loandepot.com37208
uwm.com37219
consumeraffairs.com365,003
penfed.org361,202
lightyear.com341,227
movement.com31173
alliantcreditunion.org29721
rate.com28143
lendingclub.com25683
opendoor.com251,552
scotsmanguide.com23211
newrez.com2281
fairwaymc.com2191
pnc.com211,631
guaranteedrate.com19102
aimloan.com1866
fha.gov1661
bostonfed.org12812
loans.com1181
freedommortgage.com10101
amerisave.com824
crosscountrymortgage.com842
jdpower.com82,307
ownup.com718
sebonic.com756
credit.org4171
newfi.com39
primelending.com311
cardinalfinancial.com266
fairwayindependentmc.com28
flagstar.com252
nationwide.com2739
theclose.com2206
themortgagepoint.com277
thirdfederal.com214
truist.com2288
wyndhamcapital.com22
loanpal.com14
nbkc.com199
alvarezandmarsal.com0259
bettermortgage.com01
citimortgage.com017
crosscountry.com09
guildmortgage.com08
homebrew.com07
lendkey.com0351
mortgagequestions.com010
mutualofomaha.com084
nfm.com0788
northwest.bank07
ownit.com08
pennyarcade.com07
programs.ifas.ufl.edu035
schwabbank.com08
socialserve.com0102
tdecu.org0164
tmcnet.com01,870
umortgage.com02