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Mortgage Lenders

Credit Rebuild Buyer

Dominant · Avg Search Engine Rank ρ=-0.441

A hopeful buyer with imperfect credit who wants a realistic, respectful read on what they qualify for now versus after rebuilding. Clear minimum requirements and a path forward matter; being shamed or lured by offers that vanish at credit review does not.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
211Domains Tracked
Credit Rebuild Buyer_persona.report
DomainScore
newamericanfunding.com
93.0
rocketmortgage.com
75.0
carringtonmortgage.com
35.7
fha.com
33.9
guildmortgage.com
29.3
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Segment Signals

Signal correlations: Credit Rebuild Buyer

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Avg Search Engine Rank-0.44119.5%12Dominant
Best Search Engine Rank-0.36913.7%12Dominant
SE Outbound Links+0.33811.4%122Dominant
Host Harmonic Centrality+0.2817.9%188Strong
Domain PageRank+0.2747.5%189Strong
Host PageRank+0.2737.5%188Strong
Common Crawl+0.2697.2%154Strong
PageRank History+0.2626.9%189Strong
Domain Harmonic Centrality+0.2566.5%189Strong
Harmonic Centrality History+0.2496.2%189Strong
Reddit Comments+0.2204.8%146Strong
Reddit Posts+0.1923.7%129Confirmed
Host Backlinks+0.1883.5%158Confirmed
Domain Backlinks+0.1843.4%165Confirmed
Search Engine Appearances+0.1151.3%12Confirmed
Wikidata+0.1091.2%75Confirmed
Wikipedia Citations+0.0870.8%92Emerging
Homepage Keywords+0.0440.2%120Baseline
Domains

Tracked domains

The 211 domains behind the "domains tracked" stat for Credit Rebuild Buyer: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
newamericanfunding.com93.0852995
rocketmortgage.com75.01113696
carringtonmortgage.com35.7521595
fha.com33.9232695
guildmortgage.com29.3833195
better.com16.5582895
loandepot.com13.1772695
hud.gov9.8175296
naca.com8.692096
crosscountrymortgage.com8.1513595
lendingtree.com8.1544597
fairwayindependentmc.com7.5433295
freedommortgage.com7.4502396
fairway.com6.9273895
nerdwallet.com4.5224997
movement.com4.3362895
consumerfinance.gov4.2135197
rate.com3.9213096
pennymac.com3.3232396
newrez.com3.0102496
caliberhomeloans.com2.9281895
bankrate.com2.8285096
lendingclub.com2.693796
quickenloans.com2.4303195
guaranteedrate.com2.3251795
nhfwholesale.org2.3100
ncsha.org2.343095
guaranteed-rate.com1.9900
credible.com1.7112795
navyfederal.org1.1103396
cardinalfinancial.com1.091995
loanfactory.com1.051895
churchillmortgage.com0.871895
guidepoint.com0.711795
ellie.com0.71795
usbank.com0.764496
bankofamerica.com0.6115797
loanpronto.com0.64494
veteransunited.com0.6113196
upstart.com0.632996
citizensbank.com0.543596
primelending.com0.552795
newfi.com0.44894
flagstar.com0.482496
northpointe.com0.441595
lendage.com0.42093
amerisave.com0.441895
homepoint.com0.45094
newleaflending.com0.41094
newcastlehomeloans.com0.41095
loancare.net0.41093
lendwise.com0.41995
nbkc.com0.332395
mortgagecalculator.org0.353296
creditkarma.com0.384396
pnc.com0.324096
mortgagenewsdaily.com0.333095
lennarmortgage.com0.321596
mortgagequestions.com0.321395
nearhome.com0.31094
fhahandbook.com0.31994
mrcooper.com0.231996
chase.com0.264597
fhalenders.com0.22495
myfico.com0.263796
sagehomeloans.com0.221495
loanpal.com0.27795
findfhalenders.com0.2100
fhaloan.com0.21394
brandmortgage.com0.21294
zillow.com0.255297
ellie-mae.com0.23094
citizensone.com0.21495
wellsfargo.com0.254696
nationslending.com0.121295
newfirehome.com0.1100
guildhome.com0.11094
bodi.com0.113295
betterfi.com0.11095
lowermybills.com0.152096
nfmlending.com0.111795
nationsdirectmortgage.com0.11594
carringtonms.com0.11895
avisos.com0.11093
sofihomeloans.com0.1100
nafloans.com0.11093
mortgageresearch.com0.111595
cherrycreekmortgage.com0.111095
fcmhomeloans.com0.11093
credithuman.com0.111595
usda.gov0.115997
homeready-freddie.com0.1100
homelight.com0.113396
fhaloans.com0.111295
carringtonmh.com0.11094
nfcc.org0.123595
cmgfi.com0.122295
nbkcmortgage.com0.11093
carringtonhomeloans.com0.11395
lower.com0.112195
home-point.com0.11093
bettercomhome.com0.1100
crosscountry.com0.122395
vanderbiltmortgage.com0.11095
fairwayindependentmortgage.com0.13093
usamortgage.com0.111095
accmortgage.com0.11494
lendingpoint.com0.122096
ownup.com0.131295
va.gov0.115597
novahomeloans.com0.111795
lendly.com0.11694
rkt.com0.1100
loanpride.com0.11094
loanboy.com0.1100
handsoffmortgages.com0.1100
exploremortgage.com0.1100
credibility.com0.11495
caliberhomesolutions.com0.11093
sofi.com0.114397
newfinityhome.com0.1100
fhatoday.com0.11094
wf.com0.123696
housingwire.com0.133996
benchmark.us0.111995
mrbestcredit.com0.1100
mortgagecreditcertificate.com0.11095
fha.loans0.0200
sagehomeloan.com0.0100
rocket-mortgage.com0.01095
thecollegeinvestor.com0.013095
cnbc.com0.016297
pennyseed.com0.02095
northpointebank.com0.01093
nms.com0.01795
fhlmc.com0.01694
citi.com0.014596
uwm.com0.011995
caliberhomesloans.com0.01093
experian.com0.035397
realtor.com0.025097
lennarfinancial.com0.0100
lakelandinvestments.com0.0100
bettinghome.com0.01093
umortgage.com0.01995
seattlemortgage.com0.01094
nymortgagehelp.org0.0100
mshf.com0.011595
pennypac.com0.01094
pennymacusa.com0.011395
downpaymentresource.com0.012595
americangfs.com0.01093
pncmortgage.com0.01395
newfinitymortgage.com0.0100
monevo.com0.011095
loan-depot.com0.01093
caliberhome.com0.01093
creditsesame.com0.013096
usaa.com0.013796
newcastleloans.com0.0101
mass.gov0.015197
loansteady.com0.01495
loancare.com0.02194
homepointdigital.com0.0100
elfi.com0.012295
transunion.com0.025197
networkcapital.com0.01795
finder.com0.014096
penfed.org0.022696
movementmortgage.com0.02394
fhamortgage.com0.01093
lightstreamloans.com0.01094
lamortgagebroker.com0.01095
homeloan.com0.01094
credibleme.com0.01093
caliber.com0.012295
bestowed.com0.01495
hsh.com0.012396
supremelending.com0.011795
themortgagereports.com0.013096
mutualofomaha.com0.013295
homepointfinancial.com0.011195
usmortgage.com0.01794
phenixcapital.com0.0100
cardratings.com0.012095
myfha.org0.0100
loans.com0.01594
zillowhomeloans.com0.011195
ready.com0.01294
pennypalmortgage.com0.0100
americaswholesalelender.com0.0100
acmloans.com0.01093
redfin.com0.014696
nationalfunding.com0.012095
equifax.com0.014796
nav.com0.013195
debt.org0.013396
capitalhomemortgage.com0.01694
angelaslendinggroup.com0.0100
sdfcu.org0.01995
prequalifyme.com0.0101
premierlending.com0.011094
nationwidemortgagellc.com0.0100
homebridge.com0.012495
edsmithaeson.com0.0100
creditsoup.com0.011395
creditslow.com0.01093
realtytrac.com0.012595
fanniemae.com0.014396
opendoor.com0.013696
freddiemac.com0.014596
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.