Before refreshing a page, identify what's changed or what it fails to explain. OppAlerts can help you compare the text with topic and audience categories. It doesn't provide a content-decay alert that chooses declining pages for you.
Choose a page you have a reason to revisit. Maybe the process has changed, new evidence is available, or the page gets search attention while leaving readers' questions unanswered. Its age alone won't tell you what needs work.
Imagine a service page accurately lists your equipment and credentials. The buyer still doesn't know what they need to prepare or what's included in the service. The facts are current, but the explanation gives more attention to the supplier than to the customer's decision.
Choose the intended topic or audience category and submit the text to Content Optimizer. If another category appears first, read the relevant sections and look for a real mismatch. The result gives you something to investigate; it doesn't establish the cause or require a rewrite.
For that service page, compare the introduction separately from the practical sections. The editor accepts up to 8,192 bytes and rejects longer submissions, so longer pages need separate checks anyway. If the opening spends too long on company background, you may only need to revise that section.
Use the same approach on pages built from a template. Similar category results give you a reason to compare the wording, but don't prove duplication. Read what each page adds for its customer or service. Shared explanations can be useful; separate pages also need enough distinct information to justify them.
Phrase suggestions may reveal a subject you've missed. If preparation is missing, explain what the customer needs to prepare. Adding the word alone won't answer the question. Check any price, service, or process claims against current sources.
Revise the specific problem, whether it's outdated details, missing responsibilities, or unsupported claims. Keep useful, accurate passages, and revisit the facts when the business changes.
Related reading: Content Optimizer, checking a draft before publication, how comparing meaning helps you edit.
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