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Personal Loan Fintech Lenders

Self Employed Applicant

Dominant · Search Engine Appearances ρ=0.552

A freelancer or gig worker whose healthy income looks irregular on paper. They need underwriting that reads bank statements and platform income fairly, reasonable documentation, and clear communication instead of automatic disqualification.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
117Domains Tracked
7.5MReddit Posts
4,866Wikipedia Articles
728KOpen Web Matches
Self Employed Applicant_persona.report
DomainScore
sofi.com
159.9
upstart.com
98.3
lightstream.com
30.0
upgrade.com
28.4
lendingclub.com
23.9
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Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: Self Employed Applicant

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Search Engine Appearances+0.55230.5%12Dominant
Best Search Engine Rank+0.39015.2%12Dominant
Wikipedia Citations+0.34812.1%64Dominant
Reddit Posts+0.32910.8%84Dominant
SE Outbound Links+0.31810.1%77Dominant
Common Crawl+0.3139.8%91Dominant
Reddit Comments+0.2998.9%90Strong
Host PageRank+0.2476.1%104Strong
Host Harmonic Centrality+0.2044.1%104Strong
Domain PageRank+0.2024.1%105Strong
Domain Harmonic Centrality+0.1943.8%105Confirmed
Host Backlinks+0.1883.5%87Confirmed
PageRank History+0.1833.3%105Confirmed
Avg Search Engine Rank+0.1702.9%12Confirmed
Domain Backlinks+0.1572.5%91Confirmed
Harmonic Centrality History+0.1442.1%105Confirmed
Wikidata+0.1011%53Confirmed
Homepage Keywords+0.0820.7%60Emerging
Domains

Tracked domains

The 117 domains behind the "domains tracked" stat for Self Employed Applicant: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
sofi.com159.91344397
upstart.com98.31302996
lightstream.com30.01012895
upgrade.com28.4902996
lendingclub.com23.91183796
prosper.com17.41253296
bestegg.com15.7962096
avant.com11.11102596
discover.com8.7564196
earnest.com3.0322995
marcus.com2.5252995
credible.com2.0192795
better.com1.632895
payoff.com1.4131195
happymoney.com1.3111995
lendingpoint.com1.1102096
onemainfinancial.com1.1142696
lendingtree.com1.144597
fundbox.com0.9243596
gigglefinance.com0.92995
universal-credit.com0.96294
betterment.com0.713496
betterfi.com0.71095
oportun.com0.782295
figloans.com0.6122895
achieve.com0.652496
lendio.com0.6133195
kabbage.com0.5193296
earnin.com0.582696
upsidelending.com0.4100
rocketloans.com0.3101996
lightyear.com0.321695
universalcredit.com0.32494
happy-money.com0.32095
happy.money0.3300
onemain.com0.34295
lendai.com0.3100
stripe.com0.277597
point.com0.211995
fiona.com0.241295
marinerfinance.com0.241495
bluevine.com0.282796
spotloan.com0.11695
lightstreamloans.com0.11094
bestowfinance.com0.1100
besteggloan.com0.11093
figure.com0.132895
usbank.com0.114496
oppenheimer.com0.112195
one-mainfinancial.com0.11095
onebrightwell.com0.1300
paypal.com0.127697
fundingcircle.com0.133396
achievecreditcard.com0.1100
elevate.com0.131495
bessermoney.com0.11093
earnupstart.com0.1100
lendmarkfinancial.com0.111695
oneblinc.com0.141296
onebrightside.com0.1200
pnc.com0.114096
onenemainfinancial.com0.11094
wellsfargo.com0.134696
navi.com0.132496
ondeckcapital.com0.12795
unifyfcu.com0.12895
penfed.org0.122696
ondeck.com0.143296
capitalone.com0.154596
blend.com0.123896
elevatelending.com0.02093
kiva.org0.033997
netcredit.com0.012095
lightbox.org0.01293
figaloans.com0.0100
onebenefit.com0.0100
fundera.com0.024196
axosbank.com0.012496
cashnetusa.com0.011995
lightsstream.com0.01095
lemonade.com0.013596
figcapital.com0.01093
unest.co0.011996
onefinance.com0.011596
moneylion.com0.012795
commonbond.com0.01094
personalloans.com0.021094
fronm.com0.0100
uplycapital.com0.0100
dave.com0.012596
achievemoney.com0.01093
marbles.com0.011195
americanexpress.com0.025497
funnelohio.com0.0100
fundo.com0.01795
freedomplus.com0.01294
wallethub.com0.014096
uplift.com0.012195
nerdwallet.com0.014997
citizensbank.com0.013596
bajajfinserv.in0.013296
oneamerica.com0.012495
oneflare.com.au0.012995
opploans.com0.022095
oneunited.com0.022496
onebancorp.com0.01095
autopay.com0.01995
affirm.com0.015396
peerform.com0.01895
discoverpersonalloans.com0.01694
figsloan.com0.0100
blueridgebank.com0.01494
bloomcredit.com0.0100
oneblock.com0.0100
marathonloans.com0.0100
harmony.com0.01094
creditkarma.com0.014396
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.