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Personal Loan Fintech Lenders

Home Project Planner

Dominant · Best Search Engine Rank ρ=0.829

A homeowner funding a renovation or repair without touching home equity. They want faster, simpler money with fixed payments, transparent rates, and a term matched to the project, and no pressure to borrow extra.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
84Domains Tracked
10.7MReddit Posts
8,739Wikipedia Articles
1.6MOpen Web Matches
Home Project Planner_persona.report
DomainScore
sofi.com
165.5
lightstream.com
110.6
discover.com
28.7
upgrade.com
19.1
lendingclub.com
19.0
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Segment Signals

Signal correlations: Home Project Planner

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
Best Search Engine Rank+0.82968.7%13Dominant
SE Outbound Links+0.69047.6%52Dominant
Reddit Posts+0.59134.9%61Dominant
Reddit Comments+0.57833.4%64Dominant
Common Crawl+0.55330.6%66Dominant
Domain Backlinks+0.44920.2%68Dominant
PageRank History+0.43018.5%79Dominant
Domain PageRank+0.42618.1%79Dominant
Harmonic Centrality History+0.42518.1%79Dominant
Domain Harmonic Centrality+0.41317.1%79Dominant
Search Engine Appearances+0.41217%13Dominant
Homepage Keywords+0.38715%48Dominant
Host Harmonic Centrality+0.37313.9%78Dominant
Wikipedia Citations+0.36913.6%45Dominant
Host PageRank+0.36413.3%78Dominant
Avg Search Engine Rank+0.36313.2%13Dominant
Host Backlinks+0.35412.5%64Dominant
Wikidata+0.1402%43Confirmed
Domains

Tracked domains

The 84 domains behind the "domains tracked" stat for Home Project Planner: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
sofi.com165.51354397
lightstream.com110.61322895
discover.com28.71084196
upgrade.com19.11102996
lendingclub.com19.01273796
upstart.com16.11232996
prosper.com13.61283296
bestegg.com13.21112096
marcus.com10.9592995
avant.com6.2882596
lendingtree.com3.5144597
bankrate.com2.785096
wellsfargo.com1.5134696
nerdwallet.com1.344997
achieve.com1.3182496
credible.com1.0102795
earnin.com1.092696
lightstreamer.com1.013196
lending.com0.71194
rocketloans.com0.6141996
usbank.com0.414496
penfed.org0.4102696
lendage.com0.41093
happymoney.com0.441995
onemainfinancial.com0.3102696
lendingpoint.com0.342096
americanexpress.com0.325497
betterfi.com0.25095
earnest.com0.282995
figure.com0.292895
happy-money.com0.12095
cnbc.com0.116297
marinerfinance.com0.151495
payoff.com0.181195
hegemon.com0.11093
navyfederal.org0.113396
achievecom.com0.1100
lightstreamloans.com0.11094
forbes.com0.116897
loanpal.com0.12795
figloans.com0.132895
reachfinancial.com0.11093
pnc.com0.114096
lightsquared.com0.11795
alliant.com0.112696
lendio.com0.123195
elevatelending.com0.12093
paypal.com0.147697
oportun.com0.022295
upgradecard.com0.01093
lendbuzz.com0.011095
fundbox.com0.013596
bestloans.com0.0100
capitalone.com0.034596
affirm.com0.035396
chase.com0.034597
marcusbygoldmansachs.com0.01095
lendkey.com0.012395
monevo.com0.011095
besteggloan.com0.01093
achievemoney.com0.01093
netcredit.com0.012095
lemonade.com0.013596
figlo.com0.011295
eloan.com0.011095
elevate.com0.011495
discoerintellirefinance.com0.0100
happybeancu.com0.0100
happy.money0.0100
fiona.com0.011295
avius.com0.011395
avicredit.com0.01095
aviat.com0.0101
bankofamerica.com0.025797
oneemainfinancial.com0.0100
marathon.com0.011095
paypalcredit.com0.011496
universalcredit.com0.01494
onebond.com0.0100
freedomplus.com0.01294
pathward.com0.012596
oneunitedbank.com0.01093
fundingcircle.com0.013396
achievepersonal.com0.01093
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.