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Personal Loan Fintech Lenders

Self Employed Applicant

Open Web Presence
Dominant · Search Engine Appearances ρ=0.552

AI recommendation signal analysis across 117 domains for the Self Employed Applicant persona in Personal Loan Fintech Lenders.

Open web data in this report comes from Common Crawl HTML crawls.
117Domains Tracked
Self Employed Applicant_persona.report
DomainScore
forbes.com
100.0
cnbc.com
94.9
nerdwallet.com
93.2
paypal.com
90.9
finance.yahoo.com
90.5
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Self Employed Applicant's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

728K
Topic Co-occurrences
13.6M
Topic Phrase Matches
156
Brand Domains Seen
About 661K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Self Employed Applicant's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
forbes.com100.0116,67346,266,864
cnbc.com94.964,54318,531,668
nerdwallet.com93.277,1265,780,353
paypal.com90.926,74623,262,018
finance.yahoo.com90.534,40311,175,233
bajajfinserv.in87.949,3801,536,732
businesswire.com84.512,2738,030,655
creditkarma.com83.924,3101,339,688
lendingtree.com82.522,068907,537
wellsfargo.com82.113,1762,413,314
sofi.com81.919,879891,407
money.usnews.com80.111,7411,298,291
stripe.com80.16,5644,974,536
americanexpress.com79.88,2302,531,903
discover.com78.511,442678,839
finder.com77.410,196552,175
kiva.org77.37,903923,071
housingwire.com75.65,983836,839
capitalone.com75.46,088731,078
credible.com75.19,850215,757
usbank.com75.06,269573,352
livemint.com75.04,4701,237,058
lendingclub.com74.78,238274,394
scotsmanguide.com74.58,438235,292
moneycontrol.com74.35,212643,181
wallethub.com72.74,081554,522
fundera.com72.25,681211,393
debt.org72.15,415219,512
upstart.com71.87,110104,797
lightstream.com71.84,565282,994
pnc.com71.83,758450,126
affirm.com71.72,5241,028,307
money.com71.23,130520,427
rocketloans.com70.44,245177,920
prosper.com70.14,719122,377
ir.upstart.com70.05,82273,026
selling-guide.fanniemae.com69.94,110157,026
citi.com69.93,030307,794
biz2credit.com69.14,72581,773
avant.com68.54,33074,118
fundingcircle.com68.54,10285,511
onemainfinancial.com68.44,77057,643
plaid.com68.22,498224,568
upgrade.com68.03,46599,090
citizensbank.com67.92,463207,620
achieve.com67.73,84370,156
bluevine.com67.33,05296,954
ondeck.com67.23,49369,986
earnest.com67.12,97794,743
lendio.com66.82,90888,472
lendedu.com66.21,963164,200
marcus.com65.82,39287,073
moneylion.com65.42,21988,047
newamericanfunding.com64.91,91296,809
support.sofi.com64.32,49141,373
betterment.com64.21,177219,738
peerform.com63.7867341,845
kabbage.com63.61,93252,904
nationalmortgageprofessional.com63.61,250141,967
fundbox.com63.41,99346,141
bestegg.com63.12,34128,239
dave.com63.11,73155,625
penfed.org63.11,64461,558
griffinfunding.com62.81,79344,916
opploans.com62.62,00231,543
earnin.com62.41,51554,267
better.com62.31,28775,128
figure.com61.31,44638,064
lemonade.com61.1723167,409
cnbctv18.com61.0631216,860
oportun.com60.81,50427,125
periodismointegrado.com60.71,00964,507
advanceamerica.net60.01,44921,054
business.org60.095355,070
cashnetusa.com59.21,01932,265
financebuzz.com59.1569116,771
axosbank.com58.975456,927
freddiemac.gcs-web.com58.6511121,931
trussfinancialgroup.com58.51,07721,585
legalclarity.org58.454295,156
angeloakms.com57.497716,559
blend.com57.481325,117
lendingpoint.com56.992415,171
finmasters.com56.660634,009
nobroker.in56.650851,729
navi.com56.488812,810
personalloans.com56.09918,616
fiona.com55.271312,706
happymoney.com54.870310,860
netcredit.com53.859310,430
gigglefinance.com52.65227,990
point.com52.036014,355
payoff.com51.437510,061
nasb.com50.23208,636
spotloan.com49.74034,153
fnba.com49.53226,126
wageindicator.org49.316026,970
fundo.com48.43044,333
dreamhomemortgage.com47.12254,846
figloans.com47.112119,432
oneflare.com.au47.150143,625
support.avant.com46.92383,967
autopay.com46.81945,832
universal-credit.com46.32472,710
oneamerica.com46.36065,724
uplift.com46.19223,546
marinerfinance.com46.02173,213
oneunited.com45.711412,290
dreamhomefinancing.com45.11594,339
freedomplus.com43.81851,734
lendfriendmtg.com42.61053,773
working-capital.com42.51371,956
elevate.com42.1707,386
growingfamilybenefits.com41.5695,888
iiste.org41.52940,071
lendmarkfinancial.com41.4794,050
impacwholesale.com41.1942,426
selfemployed.com40.2584,787
info.upstart.com40.1881,841
unitedfcu.com39.5514,811
lightyear.com37.9297,969
farmbureau.bank37.5325,504
onefinance.com37.1383,180
businesscapital.com35.8421,403
investors.better.com35.5381,531
unifyfcu.com35.5234,786
5thstcap.com35.4312,296
commonbond.com35.2263,147
homelifemtg.com34.145566
oppenheimer.com34.0129,641
prudent.ai32.534526
discoverpersonalloans.com32.439378
ondeckcapital.com32.429723
bankstatementmortgage.com31.9521,883
unest.co30.9103,627
oneblinc.com29.418541
nationsbranch.com28.317373
develop.housingwire.com28.314572
besteggloan.com27.719229
universalcredit.com27.216260
onemain.com27.012434
ffcommunity.com26.151,734
marbles.com24.86670
d91labs.substack.com21.95264
studentloans.discover.com17.2383
crearelending.com16.9529
blueridgebank.com14.30555
nefamily.coop11.40153
markets.ft.markitdigital.com11.20138
lettersandtemplates.com10.60105
figcapital.com10.50100
salutemortgage.com9.2058
clearvaluelending.com7.0021
harmony.com6.6017
lightbox.org5.008
achievemoney.com3.604