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Personal Loan Fintech Lenders

Emergency Borrower

Dominant · SE Outbound Links ρ=0.347

A borrower facing an urgent car, medical, or home expense who needs speed with certainty: fast qualification signals, fast funding, and exact repayment costs stated plainly, without payday-style pricing making the emergency worse.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
109Domains Tracked
Emergency Borrower_persona.report
DomainScore
sofi.com
156.8
upstart.com
73.0
lightstream.com
57.7
lendingclub.com
27.4
upgrade.com
23.2
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Segment Signals

Signal correlations: Emergency Borrower

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.34712%68Dominant
Reddit Comments+0.33411.2%82Dominant
Wikipedia Citations+0.31610%54Dominant
Reddit Posts+0.3039.2%76Dominant
Search Engine Appearances+0.2948.7%17Strong
Homepage Keywords+0.2777.7%57Strong
Avg Search Engine Rank+0.2687.2%17Strong
Best Search Engine Rank+0.2496.2%17Strong
Common Crawl+0.2194.8%83Strong
Domain PageRank+0.1572.5%102Confirmed
Domain Backlinks+0.1522.3%89Confirmed
Domain Harmonic Centrality+0.1502.2%102Confirmed
PageRank History+0.1251.6%102Confirmed
Host PageRank+0.0820.7%101Emerging
Host Harmonic Centrality+0.0760.6%101Emerging
Harmonic Centrality History+0.0590.3%102Emerging
Host Backlinks+0.0530.3%85Emerging
Wikidata-0.0480.2%46Baseline
Domains

Tracked domains

The 109 domains behind the "domains tracked" stat for Emergency Borrower: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
sofi.com156.81294397
upstart.com73.01282996
lightstream.com57.71072895
lendingclub.com27.41213796
upgrade.com23.21112996
discover.com19.3834196
avant.com13.21162596
prosper.com11.71113296
bestegg.com10.5912096
marcus.com9.2422995
onemainfinancial.com2.7312696
earnin.com2.4142696
lendingpoint.com1.4172096
rocketloans.com1.3161996
navyfederal.org1.113396
happymoney.com0.981995
universal-credit.com0.98294
achieve.com0.892496
oportun.com0.7102295
spotloan.com0.52695
oneblinc.com0.5101296
opploans.com0.5102095
lightstreamloans.com0.43094
penfed.org0.482696
lendmark.com0.41092
marcurynance.com0.4100
earnest.com0.3112995
lendmarkfinancial.com0.311695
monevo.com0.231095
onemain.com0.22295
happenbank.com0.21093
figloans.com0.272895
betterfi.com0.22095
capitalone.com0.294596
chime.com0.243396
dave.com0.232596
discoverpersonalloans.com0.11694
lendkey.com0.152395
bestow.com0.122195
upgradeloans.com0.1100
onefinance.com0.151596
besteggloan.com0.12093
onetwomoney.com0.1100
payoff.com0.161195
possiblefinance.com0.132896
heymoneylion.com0.1300
moneylion.com0.142795
brigit.com0.13194
netcredit.com0.142095
affirm.com0.145396
happyhippie.com0.11195
oneclicklending.com0.1100
elevate.com0.121495
reachfinancial.com0.11093
happy.money0.1100
achieveloans.com0.11093
credible.com0.142795
alliantcreditunion.org0.122496
lendingtree.com0.134597
eloan.com0.121095
aviat.com0.1201
happycoins.com0.11195
solofunds.com0.112096
peaceloan.com0.11095
oppfi.com0.111195
bestloans.com0.1100
paypal.com0.137697
possible.com0.021995
oneadvantageloan.com0.0100
sofiloans.com0.01092
rocket.com0.013195
klarna.com0.015897
helenaloans.com0.01092
marinerfinance.com0.031495
wellsfargo.com0.034696
lendio.com0.013195
okcredit.com0.011396
davidloans.com0.01093
universal-debt-relief.com0.0100
personalloans.com0.011094
citi.com0.014596
irobot.com0.013496
happen.com0.011095
fdic.gov0.014997
elevateloan.com0.01095
balloonloans.com0.01093
onedebt.com0.0100
consumerfinance.gov0.015197
checkcity.com0.011295
cashloan.com0.01093
besteggnow.com0.0100
onedomain.com0.01194
one-main.com0.01095
albert.com0.012196
upwise.com0.01995
nerdwallet.com0.014997
lendup.com0.011995
fundingcircle.com0.013396
oneflare.com0.01795
financeit.io0.012495
chase.com0.014597
evenfinancial.com0.011795
cashnetusa.com0.011995
guranteedrate.com0.01094
fundbox.com0.013596
usaa.com0.013796
walmartmoneycard.com0.011896
pnc.com0.014096
amarantoborrowers.com0.0100
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.