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Mortgage Lenders

Rate Sensitive Refi

LLM vs Fanout vs AI Search vs Organic
Dominant · Reddit Posts ρ=0.518

AI recommendation signal analysis across 164 domains for the Rate Sensitive Refi persona in Mortgage Lenders.

164Domains Tracked
Rate Sensitive Refi_persona.report
DomainScore
better.com
38.2
rocketmortgage.com
13.1
ownup.com
9.2
rate.com
5.0
loandepot.com
4.5
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Compare channels at a glance

See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.

How It's Calculated

Where the numbers come from

LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.

Overview

What's on this page

Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.

Cross-Channel Comparison

LLM vs Fanout vs AI Search vs Organic

Compare recommendation patterns for Rate Sensitive Refi across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.

The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.

Cross-Channel Comparison

Pure LLM: Over- vs. Under-performers

For Rate Sensitive Refi, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
ownup.com93---+93
credible.com83---+83
loanfactory.com76---+76
loandepot.com8633-4+74
nbkc.com72---+72
amerisave.com69---+69
better.com10078-21+67
owning.com66---+66
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
navyfederal.org21229096-49
thirdfederal.com--7063-44
capcenter.com--5075-42
cnbc.com--8038-39
usbank.com--3088-39
freedommortgage.com---92-31
reddit.com---58-19
fremontbank.com---46-15
Cross-Channel Comparison

Fanout: Over- vs. Under-performers

For Rate Sensitive Refi, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
rate.com908910-+56
rocketmortgage.com97100042+54
better.com10078-21+38
zillow.com3544--+33
nerdwallet.com4556-67+18
penfed.org1411--+7
loandepot.com8633-4+3
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
bankofamerica.com5506079-65
navyfederal.org21229096-47
thirdfederal.com--7063-44
wellsfargo.com28-2083-44
capcenter.com--5075-42
pennymac.com52--71-41
cnbc.com--8038-39
usbank.com--3088-39
Cross-Channel Comparison

Google AI Overview: Over- vs. Under-performers

For Rate Sensitive Refi, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
cnbc.com--8038+68
thirdfederal.com--7063+49
navyfederal.org21229096+44
themortgagereports.com--40-+40
capcenter.com--5075+25
bankrate.com7967100100+18
bankofamerica.com5506079+15
usbank.com--3088+1
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
rocketmortgage.com97100042-79
better.com10078-21-66
nerdwallet.com4556-67-56
rate.com908910--50
loandepot.com8633-4-41
pennymac.com52--71-41
pnc.com41--54-32
ownup.com93----31
Cross-Channel Comparison

Organic Google: Over- vs. Under-performers

For Rate Sensitive Refi, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
freedommortgage.com---92+92
usbank.com--3088+78
wellsfargo.com28-2083+68
capcenter.com--5075+58
reddit.com---58+58
pennymac.com52--71+54
navyfederal.org21229096+52
fremontbank.com---46+46
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
rate.com908910--63
better.com10078-21-38
loandepot.com8633-4-36
ownup.com93----31
credible.com83----28
zillow.com3544---26
loanfactory.com76----25
nbkc.com72----24