Rate Sensitive Refi
AI recommendation signal analysis across 164 domains for the Rate Sensitive Refi persona in Mortgage Lenders.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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Start from the root terms
The base vocabulary this persona uses before any modifiers get added. Use it as the trunk of your keyword tree, and to sanity-check that your category language matches theirs.
Where the numbers come from
We ask multiple LLMs for this persona's base search terms, then aggregate across models and runs. Score is a rank-weighted sum; count and % are plain tallies.
What's on this page
Term rankings with per-model filtering and a side-by-side comparison of any two models.
Base Terms
Phrases and terms LLMs associate with Rate Sensitive Refi, ranked by recommendation strength. Score is a rank-weighted sum across every model (higher-ranked appearances count for more); count and % are plain appearance tallies.
Base Terms by model
Same ranking as above, scoped to whichever models you select below: pick one, several, or none. Updates automatically as you check/uncheck.
Compare two models
Pick a model for each column to compare their recommendation patterns side by side.