Insurance Brokerages Benefits Brokers
AI recommendation signal analysis across 2,346 domains and 11 buyer personas in Insurance Brokerages Benefits Brokers, led by aon.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Insurance Brokerages Benefits Brokers report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Insurance Brokerages Benefits Brokers across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Insurance Brokerages Benefits Brokers, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| nonstophealth.com | 85 | - | - | - | +85 |
| psafinancial.com | 84 | - | - | - | +84 |
| nava.io | 81 | - | - | - | +81 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| healthcare.gov | - | - | 98 | 100 | -66 |
| investopedia.com | - | - | 99 | 95 | -65 |
| uhc.com | - | - | 96 | 97 | -64 |
Fanout: Over- vs. Under-performers
For Insurance Brokerages Benefits Brokers, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmclennan.com | 93 | 91 | - | - | +60 |
| imacorp.com | 71 | 72 | - | - | +49 |
| simplyinsured.com | 80 | 74 | - | - | +47 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| epicbrokers.com | 61 | 2 | 100 | 100 | -85 |
| adp.com | 46 | - | 99 | 99 | -81 |
| paychex.com | 63 | 7 | 96 | 98 | -78 |
Google AI Overview: Over- vs. Under-performers
For Insurance Brokerages Benefits Brokers, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| frankcrum.com | - | - | 87 | - | +87 |
| unionone.com | - | - | 83 | - | +83 |
| getbenepass.com | - | - | 94 | 35 | +83 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmclennan.com | 93 | 91 | - | - | -61 |
| nonprofitwa.org | 83 | - | - | 88 | -57 |
| dimarinc.com | 42 | 44 | - | 73 | -53 |
Organic Google: Over- vs. Under-performers
For Insurance Brokerages Benefits Brokers, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| oliverwyman.com | - | - | - | 97 | +97 |
| myshortlister.com | 5 | - | - | 98 | +97 |
| acaglobal.com | - | - | - | 96 | +96 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmma.com | 98 | 85 | 70 | - | -85 |
| lockton.com | 90 | 78 | 36 | - | -68 |
| marshmclennan.com | 93 | 91 | - | - | -61 |