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Industry Report

Insurance Brokerages Benefits Brokers

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.336

AI recommendation signal analysis across 2,346 domains and 11 buyer personas in Insurance Brokerages Benefits Brokers, led by aon.com as the most LLM-recommended domain.

Download this report (.xlsx)
2,346Domains Tracked
11Buyer Personas
30.7MReddit Posts
122KWikipedia Articles
15.9MOpen Web Matches
organic_search_ads.report
AdvertiserScore
supersure.com
303.0
bamboohr.com
156.9
adp.com
150.9
ehealthinsurance.com
135.2
ibm.com
110.6
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Insurance Brokerages Benefits Brokers queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
supersure.com303.01314
bamboohr.com156.94334
adp.com150.87262
ehealthinsurance.com135.18342
ibm.com110.59161
biberk.com99.41175
nationwidegrouphealth.com97.34204
ukg.com89.62174
aflac.com86.6694
mercer.com83.23213
assurancedimensions.com68.4171
classpass.com64.21115
one.wexinc.com54.52112
business.kaiserpermanente.org53.0053
quote.firstquotehealth.com52.8960
hiscox.com50.1856
quote.insurancequotes.com49.6368
prudential.com48.0048
insperity.com47.09150
c3nonprofitconsulting.com46.2063
geico.com43.0481
rippling.com42.59168
gusto.com39.54244
privatebank.bankofamerica.com36.3859
betterment.com36.0749
affordablehealthinsurancetoday.com34.1497
paycom.com33.7848
uhc.com32.03104
chministries.org31.9778
go.paycor.com27.7582
kindercare.com27.3037
capitalgroup.com26.0026
go.theeap.com24.3187
americanexpress.com24.1228
fsastore.com24.0024
smarterauto.com23.0831
benefitflow.com23.05101
simplybusiness.com22.9890
e-i.uhc.com22.7250
find.group-health-quotes.com22.65116
aarp-lifeinsurance.com21.8630
franchiseforsale.com21.7527
sprypt.com21.0021
regence.com19.8056
mutualofomaha.com19.1170
nextinsurance.com18.8059
fbhealthplans.com18.0018
compare.tech.co17.3249
progressivecommercial.com16.2952
avmalifeplans.com16.0016
courseforhipaa.com16.0016
remote.com15.3516
healthforcalifornia.com12.4331
healthcare.com12.3355
pickhealthinsurance.com11.7041
obamacare-application.org11.5529
schwabworkplaceservices.com10.9631
top10businessinsurance.com10.7622
deloitte.com10.7033
armadacare.com10.5343
yelp.com10.3437
affordablehealthplans.com10.2649
globelifeinsurance.com10.2512
affordableplancoverage.com10.0755
fidelityworkplace.com9.4349
wellhub.com9.2666
bing.com9.23100
devry.edu8.6645
intapp.com8.4924
warbyparker.com8.4924
fisherinvestments.com8.1021
info.chministries.org8.0750
eaglebankcorp.com8.008
cigna.com8.0057
go.paychex.com7.9622
franchiseelawyer.com7.8123
try.healthee.com7.7822
compare-auto-insurance-quotes.com7.4622
personified.tech7.4221
victorinsuresyou.com7.007
lazearcapital.com6.9336
oysterhr.com6.7710
life.selectquote.com6.7219
ultimateinsurance.com6.718
autoinsurance.insure.com6.3618
lnjury.com6.3618
willowwealth.com6.2233
threeinsurance.com6.2134
takecommandhealth.com6.0117
hibob.com6.006
grow.billd.com6.006
wellcarenow.com6.006
leapsome.com5.8311
completedisabilitylawyers.com5.6616
traliant.com5.6616
vspdirect.com4.9514
trop2-mbc-treatment.com4.8839
forgeglobal.com4.6224
modivcare.com4.6224
amazon.com4.6224
events.reutersevents.com4.0421
tryfinch.com4.0421
get.ansarada.com4.004
kiddieacademy.com3.8911
employborderless.com3.8911
derivativepath.com3.8831
info.firstconnectinsurance.com3.7126
ethoslife.com3.6619
ez.insure3.5410
lattice.com3.354
edwardjones.com3.2717
colonialpenn.com3.189
softwareadvice.com3.158
consumervoice.org3.0816
vitalitymedical.com3.0024
xelix.com3.003
forbes.com2.9218
emcinsurance.com2.838
the10bestpayrollservices.com2.7310
connextglobal.com2.6914
uhone.com2.6914
10bestpayrollservices.com2.576
gatewayspecialty.com2.5013
aetna.com2.384
humanihr.com2.3819
healthcareofamerica.org2.378
thezebra.com2.2412
bestmoney.com2.133
chase.com2.126
compare-health-insurance.com2.1211
globalization-partners.com2.1211
progressive.com2.049
frannet.com2.002
evaluation.forthepeople.com2.0016
learn2.ultimatemedical.edu2.002
everstage.com2.002
manageengine.com2.002
deel.com2.002
talkwalker.com2.002
carecredit.com2.002
10bestpayrollsoftware.com1.819
quickguarding.com1.775
jitasagroup.com1.5012
insights.bdo.com1.414
elementsfranchise.com1.3811
l.ottoinsurance.com1.3811
trdtreatment.com1.192
wsj.com1.139
quotewizard.com1.063
try.optro.ai1.063
quotes.expertmarket.com1.063
spinnakersupport.com1.008
donatecartoveterans.org1.001
rydoo.com1.001
ironcladapp.com1.001
edelmanfinancialengines.com1.001
save.compare-health-quotes.com1.001
bizzdesign.com1.001
salinasagency.eiagents.com1.001
covermymeds.health0.965
www2.bhug.com0.965
northeast.aaa.com0.965
laborfirst.com0.887
dfinsolutions.com0.774
paylocity.com0.774
info.solidarityhealthshare.org0.756
signup.chetu.com0.756
boomerbenefits.com0.743
pimco.com0.712
info.healthequity.com0.712
thatch.com0.712
deltadentalcoversme.com0.712
salesforce.com0.712
fidelitylifeinsurance.com0.712
boomi.com0.712
vanta.com0.712
fieldworkhub.com0.712
dentalplans.com0.712
auto.military.com0.635
mercuryjets.com0.583
insurify.com0.583
xactlycorp.com0.583
metaview.ai0.583
zoho.com0.583
invesco.com0.504
absencesoft.com0.504
healthinsurancenow.com0.382
plymouthrock.com0.382
northwesternmutual.com0.382
therapynotes.com0.382
avepoint.com0.382
cbinsights.com0.382
spiritdental.com0.382
nationalbiz.org0.383
netquote.com0.383
compare.gethealthcoverage.org0.383
cheaper-quotes.com0.383
get.workable.com0.383
forms.workday.com0.383
thevested.com0.351
payreview.com0.351
blueshieldca.com0.351
tipalti.com0.351
pandadoc.com0.351
creativeplanning.com0.351
treat-major-depression.com0.351
coveredca.com0.252
mulesoft.com0.252
c3isit.com0.252
joinpogo.com0.252
shop.humana.com0.252
top-medicare.com0.252
top10.com0.191
emburse.com0.191
icertis.com0.191
wealthhub.focuspartners.com0.191
start.peacevalleyrecovery.com0.191
rmrgroup.com0.191
top5payrollservices.com0.191
acehandymanfranchising.com0.131
tcpsoftware.com0.131
healthinsurance.comparisonadviser.com0.131
demo.erieri.com0.131
topprovider.com0.131
ml.com0.131
225 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
supersure.com308.18314
bamboohr.com168.36338
ehealthinsurance.com140.54231
adp.com110.70207
ibm.com105.41161
ukg.com101.36134
nationwidegrouphealth.com90.98186
biberk.com90.50117
aflac.com86.5493
assurancedimensions.com68.4171
classpass.com63.21107
business.kaiserpermanente.org53.0053
one.wexinc.com52.7798
hiscox.com50.1856
prudential.com48.0048
paycom.com47.3548
quote.insurancequotes.com47.0047
benefitflow.com46.5194
c3nonprofitconsulting.com46.2063
go.paycor.com44.96107
geico.com44.5979
rippling.com40.5088
insperity.com39.67103
betterment.com37.3649
mercer.com36.0189
uhc.com33.7996
privatebank.bankofamerica.com33.3835
chministries.org32.1378
gusto.com31.45140
info.chministries.org28.9749
traliant.com28.0250
reemedical.com28.0028
capitalgroup.com27.7731
kindercare.com27.3037
effectiveagents.com25.0025
healthforcalifornia.com24.4565
americanexpress.com24.1228
fsastore.com24.0024
simplybusiness.com23.5773
compare.gethealthcoverage.org23.0023
smarterauto.com22.8930
e-i.uhc.com21.1748
franchiseforsale.com21.0021
sprypt.com21.0021
schwabworkplaceservices.com20.8659
nextinsurance.com20.8358
regence.com19.8056
quote.firstquotehealth.com18.6455
ethoslife.com18.1919
pickhealthinsurance.com18.1274
mutualofomaha.com18.0752
federalretirementexperts.com18.0018
fbhealthplans.com18.0018
go.theeap.com17.7362
compare.tech.co17.3249
uhone.com16.6928
avmalifeplans.com16.0016
find.group-health-quotes.com15.1050
progressivecommercial.com13.7939
aarp-lifeinsurance.com11.5529
affordablehealthinsurancetoday.com11.1838
employborderless.com11.0011
yelp.com10.7635
deloitte.com10.7033
globelifeinsurance.com10.0010
armadacare.com9.7639
healthcare.com9.6731
top10businessinsurance.com9.009
symplr.com9.009
schwab.com8.8425
intapp.com8.4924
modivcare.com8.4924
warbyparker.com8.4924
remote.com8.2416
livelyme.com8.1323
eaglebankcorp.com8.008
franchiseelawyer.com7.8123
try.healthee.com7.7822
willowwealth.com7.5139
personified.tech7.4221
fisherinvestments.com7.3212
lazearcapital.com6.9336
lattice.com6.7219
sevencorners.com6.5434
autoinsurance.insure.com6.3618
events.reutersevents.com6.3618
takecommandhealth.com6.0117
hibob.com6.006
grow.billd.com6.006
wellcarenow.com6.006
oysterhr.com6.006
dentalplans.com5.6616
completedisabilitylawyers.com5.6616
courseforhipaa.com5.6616
connextglobal.com4.9514
affordableplancoverage.com4.9514
vspdirect.com4.9514
ultimateinsurance.com4.778
forgeglobal.com4.6224
the10bestpayrollservices.com4.1810
leapsome.com4.0812
tryfinch.com4.0421
get.ansarada.com4.004
compare-auto-insurance-quotes.com4.004
kiddieacademy.com3.8911
10bestpayrollservices.com3.777
affordablehealthplans.com3.5014
waepa.org3.4618
lnjury.com3.4618
capterra.com3.4618
edwardjones.com3.2717
go.paychex.com3.194
jobs.psdconnect.org3.189
consumervoice.org3.0816
verootctpat.com3.003
topidentityprotection.com3.003
xelix.com3.003
10bestpayrollsoftware.com2.838
hs.nccer.org2.838
emcinsurance.com2.838
geha.com2.838
obamacare-application.org2.745
top5payrollservices.com2.6914
aetnadentaloffers.com2.6914
gatewayspecialty.com2.5013
victorinsuresyou.com2.477
deel.com2.353
bizbuysell.com2.126
chase.com2.126
elementsfranchise.com2.1211
globalization-partners.com2.1211
info.firstconnectinsurance.com2.002
thatch.com2.002
everstage.com2.002
aetna.com2.002
manageengine.com2.002
amfam.com2.002
humanihr.com2.002
boomi.com2.002
talkwalker.com2.002
carecredit.com2.002
bestmoney.com2.002
progressive.com1.997
netquote.com1.9210
forbes.com1.9210
quickguarding.com1.775
vikingmergers.com1.739
colonialpenn.com1.739
softwareadvice.com1.548
dfinsolutions.com1.414
frannet.com1.414
trdtreatment.com1.192
healthcareofamerica.org1.156
mercuryjets.com1.063
navex.com1.063
identityprotectionreview.com1.063
boomerbenefits.com1.063
try.optro.ai1.063
quotes.expertmarket.com1.063
cigna.com1.001
donatecartoveterans.org1.001
rydoo.com1.001
nice.com1.001
georgiahealthcoverage.org1.001
ironcladapp.com1.001
edelmanfinancialengines.com1.001
save.compare-health-quotes.com1.001
bizzdesign.com1.001
salinasagency.eiagents.com1.001
guidehouse.com1.001
covermymeds.health0.965
stout.com0.965
wellhub.com0.965
invesco.com0.774
paylocity.com0.774
pimco.com0.712
info.healthequity.com0.712
learn2.ultimatemedical.edu0.712
deltadentalcoversme.com0.712
salesforce.com0.712
fidelitylifeinsurance.com0.712
commercialunderwriter.org0.712
therapynotes.com0.712
vanta.com0.712
fieldworkhub.com0.712
insurify.com0.583
metaview.ai0.583
manuals.plus0.583
1800accountant.com0.382
northwesternmutual.com0.382
quote.netquote.com0.382
avepoint.com0.382
cbinsights.com0.382
spiritdental.com0.382
thevested.com0.351
payreview.com0.351
tipalti.com0.351
standtogether.org0.351
pandadoc.com0.351
wealthhub.focuspartners.com0.351
thezebra.com0.351
treat-major-depression.com0.351
life.selectquote.com0.351
online-health-insurance.com0.191
justanswer.com0.191
icertis.com0.191
seasonsbeachcottage.com0.191
rmrgroup.com0.191
snappy.com0.191
infotech.com0.191
210 advertisersAll results shown