Neutral
AI recommendation signal analysis across 231 domains for the Neutral persona in Insurance Brokerages Benefits Brokers.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
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Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Neutral across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmma.com | 87 | - | - | - | +87 |
| marsh.com | 80 | - | - | - | +80 |
| marshmclennan.com | 100 | 100 | - | - | +67 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| alliant.com | 0 | - | 89 | 100 | -63 |
| epicbrokers.com | - | - | 81 | 96 | -59 |
| thehartford.com | - | - | 58 | 99 | -52 |
Fanout: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmclennan.com | 100 | 100 | - | - | +67 |
| aon.com | 93 | 89 | - | - | +58 |
| wtwco.com | 73 | 67 | - | - | +42 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| alliant.com | 0 | - | 89 | 100 | -63 |
| epicbrokers.com | - | - | 81 | 96 | -59 |
| thehartford.com | - | - | 58 | 99 | -52 |
Google AI Overview: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| getbenepass.com | - | - | 100 | 10 | +97 |
| mybentek.com | - | - | 92 | - | +92 |
| navabenefits.com | - | - | 96 | 30 | +86 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmclennan.com | 100 | 100 | - | - | -67 |
| aon.com | 93 | 89 | - | - | -61 |
| wtwco.com | 73 | 67 | - | - | -47 |
Organic Google: Over- vs. Under-performers
For Neutral, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| insurance.ca.gov | - | - | - | 98 | +98 |
| myshortlister.com | - | - | - | 97 | +97 |
| reddit.com | - | - | - | 95 | +95 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| marshmclennan.com | 100 | 100 | - | - | -67 |
| aon.com | 93 | 89 | - | - | -61 |
| wtwco.com | 73 | 67 | - | - | -47 |