Before recommending work for a new client, understand the business and the buyers it serves. The OppAlerts campaign definition gives your market research that context. Individual searches let you explore the questions that follow.
Imagine the client sells a technical product, but buyers describe their problem in everyday language. Starting only with the product label could miss those questions. Ask what customers need to accomplish, which constraints affect the decision, and what alternatives come up in real conversations.
Use those answers to write the business description in 10 to 150 words. Add the required owned brand and site. Review the description with the client before it locks permanently. Changing it later requires a new campaign; organizations stay editable.
Use the first findings to check your understanding
Write a small set of prompts based on the buying situations and review them with the client. Include the buyer conditions explicitly when asking an AI service. Keep copies of the responses and treat the first answers as initial findings. More collections will help you see whether patterns persist.
Meanwhile, search news, blogs, and podcasts for the problems the client solves. Similarity search helps you find coverage using different words from the product description. Read the questions being answered and the expertise being quoted, then compare that language with the client's description of its buyers.
Use a gap against relevant competitors to research placements. Shared directories may have membership requirements. Recurring publications may reveal subjects the market already covers. Read the reasons for inclusion before recommending that the client pursue the same links.
Search by opportunity type to go beyond observed competitor links. A podcast call or speaking submission may fit even when it doesn't appear in the gap. That absence doesn't prove no competitor has tried it. The current requirements tell you whether your client can qualify.
Use what you've learned to review the client's pages
Review important service and product pages against the buying decisions you've identified. A category comparison can help, but explain the actual missing information. If the page covers how a product is built while buyers need implementation responsibilities, show the client those passages.
Have the client correct any remaining assumptions before assigning the work. Connect each task with a buyer question, source, or page and a supported next step. Keep early observations separate from claims about settled visibility trends.
Related reading: campaigns, the context a campaign needs, reviewing campaign progress.
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