Finding a topic is the beginning. Before you ask someone to write it, you need to know what the finished page will help the reader understand. OppAlerts brings together questions and published material so you can work that out.
Imagine you sell maintenance contracts. One customer asks what a contract costs. Another asks whether it's worth buying. The first may need a price and a list of exclusions. The second needs to compare the contract with paying for repairs as they happen. Same subject, different explanations.
Start with Content FAQs and read how the questions are phrased. Keep track of their sources. A generated question gives you something to investigate; a question from your own customers tells you those customers need an answer. When both point to the same uncertainty, you have a clearer reason to write about it.
Next, look at what your article could add. Search for coverage of unexpected repair costs or uncertainty about exclusions. Similarity search can find related pages without requiring the phrase “maintenance contract,” so you can explore beyond the words your business uses.
Read what those pages explain. Maybe they list the benefits of a contract but say little about the alternatives. If you have supported examples of what's included, excluded, and paid separately, you can help the reader make the comparison. Those examples also tell the writer what evidence to gather.
Use Content Types to find published guides, FAQs, reports, and resource lists. These are examples from the collection, rather than every page on the subject. Read them to decide what your format needs. A guide needs steps the reader can follow. A comparison needs criteria that explain the differences.
Now write the brief. Explain who's making the decision, what alternatives they're considering, and which contract terms or worked examples the writer can verify. Choose the intended topic or audience category as well. When you check the draft later, you can compare it against that same intention.
Cost and value can share a page if you can explain both clearly. Give them separate pages when each needs more space. Let the reader's questions determine that choice.
Related reading: Content FAQs, Content Types, reading market coverage.
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