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Insurance Brokerages Benefits Brokers

Small Business Owner

LLM Search Visibility
Dominant · Search Engine Appearances ρ=-0.481

AI recommendation signal analysis across 331 domains for the Small Business Owner persona in Insurance Brokerages Benefits Brokers.

331Domains Tracked
13.8MReddit Posts
59KWikipedia Articles
1.9MOpen Web Matches
Small Business Owner_persona.report
DomainScore
gusto.com
111.0
justworks.com
67.6
ehealthinsurance.com
37.1
zenefits.com
31.8
simplyinsured.com
19.6
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This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Know who AI recommends

This is the headline metric: the brands AI models actually recommend when buyers ask. If you are not on these lists, you are invisible in AI search. Benchmark your position, then study what the winners have in common.

How It's Calculated

Where the numbers come from

We ask multiple LLMs thousands of buyer-intent questions for this industry and record every domain they recommend. Score is a weighted reciprocal-rank sum across models and runs, with each model scaled by its influence weight; count and % are plain tallies.

Overview

What's on this page

Overall recommendation rankings, per-model filtering, and a side-by-side comparison of any two models.

LLM Data

Top LLM-recommended domains

How often AI models recommended each domain when answering Small Business Owner queries. The left chart shows raw recommendation counts, the right shows what percentage of queries included that domain.

Score (below) is the primary ranking metric: a weighted-reciprocal-rank sum across every model and run, where each model's contribution is scaled by that model's influence weight.

Filter By Model

Top LLM-recommended domains by model

Same ranking as above, scoped to whichever models you select below: pick one, several, or none. Updates automatically as you check/uncheck.

Model Comparison

Compare two models

Pick a model for each column to compare their recommendation patterns side by side.

Full Results

All recommended domains

Every domain the AI models recommended for Small Business Owner, ranked by the influence-weighted score from the Score chart above, with each domain's link authority from the Common Crawl web graph. Click a domain for its site profile.

DomainScoreAppearances% of QueriesDomain PRDomain HCHost PRHost HC
gusto.com111.01168.643963595
justworks.com67.6967.134952095
ehealthinsurance.com37.1463.43396494
zenefits.com31.8826.13696794
simplyinsured.com19.6332.42295094
rippling.com12.8574.243961295
sequoia.com11.7241.82295294
trinet.com11.6564.13296694
takecommandhealth.com10.6302.21595194
paychex.com7.5564.13896694
peoplekeep.com6.7322.43295194
insperity.com6.6483.63595594
guidepoint.com5.7100.71795294
healthmarkets.com5.4171.33296495
nfp.com4.1181.32995694
navabenefits.com3.440.31495193
catch.com3.3100.7795394
adp.com3.0382.853961595
hubinternational.com2.8302.23295894
insureon.com2.3151.13396294
tritonbenefits.com2.330.2093092
businesses.att.com2.310.10000
ease.com2.270.52195194
stretchdollar.com2.130.2595193
benefitmall.com1.6241.81695494
onedigital.com1.5100.728951594
ripple.com1.420.137963296
ignitionbenefits.com1.320.1394394
bennie.com1.2110.81295293
getbenepass.com1.110.121961394
stridehealth.com1.020.12496394
nava.io1.030.2695194
bamboohr.com1.0171.352971294
usi.com0.970.52895294
marshmma.com0.970.54096394
navaquote.com0.820.1093092
employers.com0.810.12295293
onpay.com0.890.731952395
bernieportal.com0.810.12795093
mercer.com0.770.54396694
burstbenefits.com0.720.10000
burkeinsurance.com0.720.1093091
remodelhealth.com0.730.21095894
aon.com0.660.446961194
ppibenefits.com0.610.1495093
gravie.com0.650.41795094
ehealth.com0.610.11195094
builtina.com0.610.1094093
thatch.ai0.630.217951095
benefitfocus.com0.590.71995094
namely.com0.560.444972895
vestedbenefits.com0.510.10000
businessolver.com0.550.441961294
benepass.com0.450.4195093
taylorbenefitsinsurance.com0.410.1995093
simplybenefits.com0.410.10000
employer.com0.430.21295694
brownandbrown.com0.440.3093092
lumity.co0.450.4093093
themainstreet.co0.410.1092092
bindbenefits.com0.420.1093092
unosherpa.com0.410.10000
triahealth.com0.410.1595194
employeebenefitsbroker.com0.410.10000
zywave.com0.410.13195494
zanebenefits.com0.410.11995094
cbiz.com0.330.23395594
bswift.com0.370.52896295
chooseease.com0.310.10000
mamasave.com0.310.10000
ambrose.com0.310.1094094
hioscar.com0.310.13095794
aetna.com0.340.343961795
selectquote.com0.340.32096594
brokerlink.com0.320.1094093
thehartford.com0.340.339961494
trinetbenefits.com0.310.1093092
glassdoor.com0.310.156972295
gallagherbenefits.com0.310.1194092
brighton.benefits0.310.10000
brightbenefits.com0.310.1294093
businessinsurance.com0.250.43296494
inclusivepeo.com0.230.2093092
mylo.com0.210.1094094
joinhorizon.com0.210.1294193
clevelandbenefitpartners.com0.210.1193193
bambee.com0.210.11795394
paulrevere.com0.210.159400
erisinsurance.com0.210.10000
marshmclennan.com0.250.43496294
maxwellhealth.com0.210.11095294
goco.io0.240.32796794
benefitspro.com0.220.13696794
marshmclennanagency.com0.250.4494092
alliant.com0.230.226962295
insurify.com0.220.128952395
healthsherpa.com0.220.13495794
stride.com0.230.21695094
collected.com0.220.1293093
aleragroup.com0.220.127952694
jellyvision.com0.220.11995294
zant.com0.210.1694194
nunespartners.com0.210.1294194
employeradvantage.com0.210.1295094
nextinsurance.com0.240.33696694
usecocoon.com0.110.1092092
joinhorizons.com0.120.121951394
quickquote.com0.110.11095094
opusblue.com0.110.1095092
oppenheimerfunds.com0.110.11395093
connectbenefits.com0.110.10000
catch.co0.110.12095794
allmedsgroup.com0.110.1093092
zane.care0.110.1093093
liaisonbenefits.com0.110.10000
employeebenefitshub.com0.110.1093092
vestedrisks.com0.110.10000
myshortlister.com0.110.12795394
collectivehealth.com0.110.123961595
acrisure.com0.110.133963194
embroker.com0.120.13595494
sanabenefits.com0.110.11395494
gravitybenefits.com0.120.1095094
whins.com0.110.1093093
myarmorbenefits.com0.110.10000
humaninterest.com0.110.125951895
bcbs.com0.110.136951294
wtwco.com0.120.140961494
justworkshealthcare.com0.110.10000
ambrosebenefits.com0.110.10000
zekond.com0.110.11796995
ofthegroup.com0.110.10000
gammahealth.com0.110.109300
blueline.com0.110.1795694
uschamber.com0.130.24997994
unitedhealthcare.com0.110.11495193
mavenbenefits.com0.110.1094093
healthroster.com0.110.1095091
employeenavigator.com0.110.12895994
bisbenefits.com0.110.1694193
benely.com0.110.1494594
assuredpartners.com0.110.12995194
allstatebenefits.com0.110.11395094
alliancebenefits.com0.110.1093093
tivity.com0.110.1094092
selerix.com0.110.115951194
mylantern.com0.110.1093093
justworkshr.com0.110.1093092
justviz.com0.110.1093092
hub.com0.110.11395394
mybenefits.com0.110.1093093
healthcarebluebook.com0.110.132951495
gravitas.io0.110.1094093
luum.com0.110.11396093
indeedic.com0.110.10000
employerflex.com0.120.10000
trienet.com0.120.1094093
employersolutions.com0.110.11095093
brokerages.com0.110.1093093
benefithub.com0.110.12496295
bbrequirements.com0.110.10000
advisors.com0.110.1094093
simplifybenefits.com0.120.10000
warwickagency.com0.110.1094093
sana.care0.110.10000
joinofficepulse.com0.110.10000
hollowaybenefitconcepts.com0.110.1094094
foundershield.com0.110.118951195
bernardhealth.com0.110.1595093
benefitalign.com0.110.1593093
tri-net.com0.140.3095092
thebostongroup.com0.110.1294092
myshyft.com0.110.11595094
beneroll.com0.110.10000
xceedance.com0.110.11395794
insurancemarketplace.com0.110.1394394
employeebenefitsspecialists.com0.110.1093093
bryq.com0.110.12195194
beyondbenefits.com0.110.1093093
benefitsmall.com0.130.2095092
opti.com0.110.1395091
getzen.com0.110.1795194
bensalem.com0.110.1094092
lockton.com0.120.13096594
homebase.com0.010.1395094
ebiz.com0.010.1995994
businessinsure.com0.010.1094093
bestow.com0.010.12195494
ajg.com0.010.143961694
bswllc.com0.030.2895094
assure.co0.020.1595094
willisinsurance.com0.010.1092090
highmark.com0.010.14495895
choicebenefits.com0.010.1093091
captive.com0.010.11895294
peo.com0.020.1095094
nabcohealthsolutions.com0.010.10000
mployer.com0.010.10000
insuredmine.com0.010.11796194
crossoverhealth.com0.010.116951195
beneplace.com0.010.11595094
thrivepass.com0.020.11295194
healthequity.com0.020.128961495
stride-health.com0.010.1093093
smartfinancial.com0.010.114951194
ondemand.com0.010.147961294
decisely.com0.010.118951195
benefitsusa.com0.010.10000
ramphealth.com0.010.1594393
paylocity.com0.010.14896894
insurancenavy.com0.010.11795094
healthinsurance.com0.010.12096994
bbgb.com0.010.10000
emplicity.com0.020.11095794
bbsi.com0.020.11795093
assurexglobal.com0.020.11395093
employeebenefits.com0.020.1094093
empowermybenefits.com0.010.10000
employersresource.com0.010.1895594
elipslife.com0.010.11295094
small-business.insure0.010.10000
selecthealth.org0.010.125951994
graviton.com0.010.109400
empsure.com0.010.10000
qarr.com0.010.1095092
ibxpress.com0.010.1294093
ebinsurance.com0.010.1093093
captiveinsure.com0.010.1093092
brokerslink.com0.010.11195194
brokerage.com0.010.109500
ripplehr.com0.010.1093092
one.digital0.010.10101
haylor.com0.010.11295794
easenb.com0.010.10000
bluecrossma.com0.010.12796193
willis.com0.010.11895294
thebenefitdoctor.com0.010.1295394
gallagher.com0.010.12696194
freshbenies.com0.010.11496094
flagshipbenefits.com0.010.1093092
epay.com0.010.11695093
businessfinancialservices.com0.010.1094092
wexinc.com0.010.13196594
termlife2go.com0.010.1695394
navia.com0.010.1195092
mycalchoice.com0.010.1295193
employerscouncil.org0.010.11995193
businesshealthtrust.com0.010.1595594
epicbrokers.com0.020.123951594
thryv.com0.010.13996894
thinkhr.com0.010.11995294
nectir.com0.010.1093094
nab.com0.010.1294093
columbusbenefits.com0.010.1093092
business.insureon.com0.010.10000
trivalentbenefits.com0.010.10000
hrsmart.com0.010.12695094
directpath.com0.010.1093093
boldly.com0.010.120951595
abenefits.com0.010.1093092
advantagebenefits.com0.020.1095092
seeley.com0.010.10000
nextrp.com0.010.1092092
meritain.com0.010.12695693
healthquotes.com0.010.1195093
employershealthrx.com0.010.1095092
employeefiduciary.com0.010.11595093
ebmbenefits.com0.010.10000
deanhealth.com0.010.1194092
ambermedical.com0.010.1093092
smallbusinesshealthoptions.com0.010.10000
risehealthcare.com0.010.1093092
employersdirect.com0.010.1093093
employeesolutions.com0.010.1194093
digitalbenefits.com0.010.1093092
acadiahr.com0.010.1295494
uhc.com0.010.145961494
navainsurance.com0.010.1095092
nae.ai0.010.10000
mployeradvisor.com0.010.11295794
mmbenefits.com0.010.1095092
insuranceday.com0.010.116951094
empleado.com0.010.1095092
centivo.com0.010.119951194
amber.com0.010.1495093
worklifeinsure.com0.010.10000
trustedchoice.com0.010.12895794
triamfinancial.com0.010.10000
breezeqa.com0.010.10002
bowditch.com0.010.1995093
bensalemcorp.com0.010.10000
ccisbc.com0.010.10000
bentenefits.com0.010.10000
benefitsmallbusiness.com0.010.10000
benefitsfirst.com0.010.1093093
align.me0.010.11795794
peoplesafe.com0.010.1193091
higginbotham.com0.010.12295094
brightscope.com0.010.11295194
blueprintgroup.com0.010.1093092
triumphemployeebenefits.com0.010.10000
triumphemb.com0.010.10000
securian.com0.010.12795594
moreton.com0.010.1695093
ebenhix.com0.010.10000
brokeragest.com0.010.10000
berrybenefits.com0.010.101092
bbo.com0.010.1094093
assurance.com0.010.116951094
advantagepension.com0.010.10000
thinkadvisors.com0.010.10000
peoplus.com0.010.1095092
mployerinsights.com0.010.10000
hoorayhealth.com0.010.11594794
healthreliance.com0.010.10000
healthaffairs.com0.010.1294092
exit59.com0.010.10000
employeebenefitsnow.com0.010.1095092
bandbsolutions.com0.010.10000
probenefits.com0.010.1194093
insightglobal.com0.010.127952095
hello.insurance0.010.10000
breezechms.com0.010.13896494
benefitstrust.com0.010.1093092
oneamerica.com0.010.12495694
mgaonline.com0.010.1092091
galenhealth.com0.010.1093092
bswgroup.com0.010.109200
benzinga.com0.010.143961195
ebisbenefits.com0.010.10000
benefits.gov0.010.139961294