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Insurance Brokerages Benefits Brokers

Small Business Owner

Open Web Presence
Dominant · Search Engine Appearances ρ=-0.481

AI recommendation signal analysis across 331 domains for the Small Business Owner persona in Insurance Brokerages Benefits Brokers.

Open web data in this report comes from Common Crawl HTML crawls.
331Domains Tracked
13.8MReddit Posts
59KWikipedia Articles
1.9MOpen Web Matches
Small Business Owner_persona.report
DomainScore
forbes.com
100.0
trustpilot.com
95.8
healthcare.gov
90.6
glassdoor.com
88.7
businesswire.com
87.1
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Small Business Owner's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

1.9M
Topic Co-occurrences
55.1M
Topic Phrase Matches
272
Brand Domains Seen
About 1.0M
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Small Business Owner's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
forbes.com100.0419,22246,266,864
trustpilot.com95.8183,36639,590,631
healthcare.gov90.6219,8702,704,366
glassdoor.com88.796,1406,506,771
businesswire.com87.160,7448,030,655
nerdwallet.com85.753,5215,780,353
shrm.org84.359,5082,438,170
usnews.com82.935,9353,779,300
aetna.com82.349,4511,470,547
uschamber.com80.834,4071,600,763
healthsherpa.com80.158,332406,403
uhc.com79.137,244659,563
trustedchoice.com77.728,721583,156
urban.org77.019,724932,261
adp.com76.520,804667,502
benzinga.com76.414,5471,361,049
ajg.com75.921,271490,602
content.naic.org75.818,881591,954
gusto.com75.717,866633,533
fiercehealthcare.com75.617,511655,662
techradar.com75.29,2201,968,997
metlife.com74.819,942354,701
thehartford.com74.417,169399,292
zoominfo.com74.29,1521,285,074
aon.com72.813,690317,165
mercer.com71.811,121304,615
businessinsurance.com71.413,084180,873
bcbs.com71.211,187230,289
bamboohr.com71.18,189425,323
paychex.com70.49,398227,409
rippling.com70.47,301391,741
healthmarkets.com70.311,470144,829
highmark.com70.26,267479,594
wellfound.com69.94,479853,977
benefitspro.com69.710,115145,504
benefits.gov69.67,075286,208
ameritas.com69.36,382312,780
remodelhealth.com68.811,89670,540
employeenavigator.com68.89,623109,327
thryv.com68.65,824278,702
acrisure.com68.28,475107,164
hioscar.com67.96,541163,845
ehealthinsurance.com67.57,60998,690
insureon.com67.56,405142,115
hubinternational.com67.27,23096,791
peoplekeep.com67.07,23090,120
marshmma.com66.45,597114,988
wtwco.com66.44,934148,948
vendordirectory.shrm.org65.53,742173,775
nextinsurance.com65.44,748103,095
aleragroup.com64.66,04344,188
insurify.com64.62,939192,500
floridablue.com64.53,960102,792
justworks.com64.23,613104,849
zenefits.com64.13,69696,317
insperity.com64.03,226121,050
trinet.com63.93,478102,152
paylocity.com63.93,127122,880
capterra.in63.91,732421,405
usi.com63.74,57252,216
zywave.com63.64,27057,839
epicbrokers.com63.15,47328,393
nfp.com62.43,48551,327
oneamerica.com62.33,05065,724
onedigital.com61.82,65069,991
ibx.com61.62,25689,578
healthcarebluebook.com61.52,81053,513
wexinc.com61.42,41871,367
captive.com61.33,08440,177
healthequity.com61.33,01142,818
myshortlister.com61.32,24479,067
assuredpartners.com60.92,53050,372
embroker.com60.91,95885,504
onpay.com60.82,24162,792
zekond.com60.5963306,052
selecthealth.org60.12,18348,847
alliant.com60.12,00658,641
namely.com59.51,77158,133
employer.com59.51,065164,008
securian.com59.31,87446,896
thatch.com58.72,37521,755
takecommandhealth.com58.52,29021,825
cbiz.com58.01,20164,877
goco.io57.81,29450,941
employers.com57.61,86722,182
ripple.com57.6717159,910
bluecrossma.com57.31,22146,954
humaninterest.com56.51,29828,355
sg.finance.yahoo.com55.658997,819
news.ehealthinsurance.com55.31,47013,158
taylorbenefitsinsurance.com54.91,35213,154
lockton.com54.61,12316,411
benefitmall.com54.41,4568,979
thinkhr.com54.31,30710,857
joinhorizons.com54.372435,324
marshmclennan.com54.170734,475
selectquote.com53.482918,401
benefitfocus.com53.21,03410,495
getbenepass.com53.187514,392
foundershield.com53.070321,920
blog.axcethr.com52.91,0379,180
higginbotham.com52.866122,135
stridehealth.com52.586511,263
assurexglobal.com52.39598,310
business.kaiserpermanente.org52.072612,794
insightglobal.com52.029781,576
zanebenefits.com51.98878,391
bestow.com51.769912,294
assurance.com51.460214,374
tritonhr.com51.458515,586
wrdw.com51.336639,018
engagehealthgroup.co.uk51.21,0434,311
boldly.com51.142825,139
decisely.com50.98935,264
bernieportal.com50.96829,169
gallagher.com50.8189116,999
meritain.com50.757811,762
smartfinancial.com50.744519,780
insurancenavy.com50.643720,116
jellyvision.com50.56448,418
support.gusto.com50.349313,733
bbsi.com50.249013,188
ease.com50.17315,594
quickquote.com50.154910,098
bambee.com50.148712,454
haylor.com49.85568,319
hbx.dc.gov49.76336,292
businessolver.com49.748410,541
collectivehealth.com49.54899,642
myshyft.com49.522446,486
freshbenies.com49.47184,302
bernardhealth.com49.05795,448
ehealth.com49.05775,600
sanabenefits.com48.85126,352
thatch.ai48.54676,905
bswift.com48.44935,736
centivo.com48.44626,753
trustmarkbenefits.com48.25134,847
gravie.com48.05034,794
willis.com48.04465,947
simplyinsured.com47.45473,051
mployeradvisor.com47.24244,706
ipmiglobal.com47.227511,179
selerix.com47.13965,168
sequoia.com46.93306,883
dickerson-group.com46.54912,553
stretchdollar.com46.54163,527
employeefiduciary.com46.52807,892
healthinsurance.com45.63333,815
unitedhealthcare.com44.92166,578
prestigepeo.com44.62853,280
healthee.com44.62345,036
brightscope.com44.41639,671
allstatebenefits.com44.32992,616
catch.co44.32463,943
bennie.com43.72283,478
breezechms.com43.510416,210
go.gusto.com43.41944,249
mycalchoice.com43.12901,641
navabenefits.com43.12342,585
brokerslink.com42.82202,573
guidepoint.com42.78417,453
crossoverhealth.com42.31464,763
amwinsconnect.com41.82321,485
nava.io41.72001,888
benefithub.com41.71852,254
benely.com40.71253,138
insuredmine.com40.51233,029
xceedance.com40.01033,495
maxwellhealth.com39.81531,427
beneplace.com39.71371,668
peocompare.com39.61212,143
employerscouncil.org39.6864,267
sparkco.ai39.1519,641
employersresource.com38.91101,862
bswllc.com38.9823,439
healthaffairs.com38.8872,850
businesshealthtrust.com37.9125910
termlife2go.com37.6911,541
businessfinancialservices.com37.6534,647
kelmeg.com37.5112991
gdcdyn.interactivebrokers.com37.4378,474
thebenefitdoctor.com36.3120493
thrivepass.com35.8661,363
oppenheimerfunds.com35.8472,627
amber.com35.8433,100
alliancebenefits.com35.186566
moreton.com34.9432,090
bowditch.com34.9343,396
help.justworks.com34.7541,208
insuranceday.com34.6303,787
bryq.com34.6236,494
tbsmga.com34.463790
assure.co33.7332,099
marshmclennanagency.com33.6451,068
get.simplyinsured.com33.258552
emplicity.com33.1391,147
probenefits.com32.864384
hoorayhealth.com31.638640
ppibenefits.com31.436647
advisors.com31.2211,687
bisbenefits.com31.142419
epay.com31.0143,486
employersolutions.com30.9201,627
aspireship.com30.7142,997
whins.com30.533507
fondo.com30.3161,928
gallagherbenefits.com29.537263
peo.com29.431354
hollowaybenefitconcepts.com29.226458
triahealth.com29.127414
employeradvantage.com29.035232
hrsmart.com28.620600
insurancemarketplace.com28.019513
ignitionbenefits.com27.720403
acmgmt.com27.532145
homebase.com27.214644
catch.com26.691,130
equityhr.com25.912483
advantagebenefits.com25.814346
tailorwell.com25.52599
levelfunded.com25.119139
stride.com25.061,151
navaquote.com24.912311
zant.com24.68583
brightbenefits.com24.42092
mybenefits.com24.410346
hub.com24.232,588
businessinsure.com24.11989
align.me23.331,676
acadiahr.com23.213125
elipslife.com23.111168
clevelandbenefitpartners.com21.810111
ambrose.com20.5892
navia.com20.5893
benepass.com20.2967
start.bennie.com19.5699
luum.com18.74142
benefitalign.com17.5642
joinhorizon.com16.91426
ibxpress.com16.22131
nab.com16.101,195
ramphealth.com16.02123
brownandbrown.com15.5354
trienet.com14.9342
getzen.com14.80685
ondemand.com14.40574
employersdirect.com14.2254
blueline.com12.80279
collected.com12.70274
tivity.com12.6227
employeebenefits.com12.3154
profiles.crustdata.com12.2152
gravitas.io11.90193
mylo.com11.60167
mylantern.com11.40150
thebostongroup.com10.1086
directpath.com9.3060
peoplesafe.com9.3059
benefitsfirst.com9.2113
gravitybenefits.com9.0112
bbo.com8.6043
brokerage.com8.6044
ebiz.com8.5041
employeesolutions.com7.6027
nunespartners.com7.3024
berrybenefits.com6.6017
builtina.com5.209
champbenefits.com5.008
paulrevere.com4.406
brokerlink.com2.502
one.digital1.601