Neutral
AI recommendation signal analysis across 231 domains for the Neutral persona in Insurance Brokerages Benefits Brokers.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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See the searches AI runs for itself
When an AI model needs the web to answer, it writes its own search queries. These are those queries, word for word. They show how machines translate buyer questions into searches, so make sure your pages answer the queries the models actually run, not just the ones humans type.
Where the numbers come from
During the LLM runs that used web search, we captured every search query each model issued for this segment's questions. Counts are small by nature: a model typically runs only a handful of these searches per question.
What's on this page
A side-by-side comparison of any two models' queries, and a table of every query with the models that used it.
Compare two models' fanout queries
The exact web searches each model ran while answering Neutral questions. Pick a model for each column. Lists are short by nature: a model issues only a handful of searches per question.
- top employee benefits brokers insurance brokerages business insurance 2026 United States Marsh McLennan Aon Gallagher WTW Acrisure Brown & Brown Lockton USI Hub International NFP rankings
- "lockton" website
- "hub international" website
- top insurance brokers globally 2025 2026 ranking
- "willis towers watson" website
- top employee benefits brokers websites US
- "usi insurance" website
All fanout queries
Every fanout query for this segment, with how many models used it and which ones. Overlap between models means they translated the same buyer question into the same search, a strong signal that ranking for that query matters.
| Query | LLM Count | LLMs |
|---|---|---|
| "hub international" website | 1 | Gemini 3.5 Flash |
| "lockton" website | 1 | Gemini 3.5 Flash |
| "usi insurance" website | 1 | Gemini 3.5 Flash |
| "willis towers watson" website | 1 | Gemini 3.5 Flash |
| hub-international.com acrisure.com brownandbrowninsurance.com lockton.com howden.com | 1 | Claude Haiku 4.5 |
| largest employee benefits brokers ranking 2025 | 1 | Claude Sonnet 5 |
| largest insurance brokerage firms ranked 2024 | 1 | DeepSeek V4 Pro |
| marsh aon gallagher hub acrisure lockton brown brown top brokers | 1 | Claude Haiku 4.5 |
| marsh.com aon.com gallagher.com willistowerswatson.com alliant-insurance.com | 1 | Claude Haiku 4.5 |
| top employee benefits brokers insurance brokerages business insurance 2026 united states marsh mclennan aon gallagher wtw acrisure brown & brown lockton usi hub international nfp rankings | 1 | GPT 5.5 |
| top employee benefits brokers websites us | 1 | Gemini 3.5 Flash |
| top insurance brokerages benefits brokers | 1 | Claude Haiku 4.5 |
| top insurance brokerages benefits brokers 2024 2025 best ranked | 1 | DeepSeek V4 Pro |
| top insurance brokerages benefits brokers largest companies | 1 | Claude Sonnet 5 |
| top insurance brokers globally 2025 2026 ranking | 1 | Gemini 3.5 Flash |