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Beauty Cosmetics Retail

Inclusive Shade Shopper

Dominant · SE Outbound Links ρ=0.564

A shopper who judges retailers on real shade inclusivity: broad, reliably stocked complexion ranges, realistic swatches, matching tools, and reviews across deep, olive, and uncommon undertones.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.
179Domains Tracked
3.4MReddit Posts
3,540Wikipedia Articles
260KOpen Web Matches
Inclusive Shade Shopper_persona.report
DomainScore
sephora.com
211.2
ulta.com
71.1
fentybeauty.com
32.5
maccosmetics.com
11.7
narscosmetics.com
7.9
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Everything on this page is open: the full signal correlations and every tracked domain. Inside the individual reports, most tables and charts show only the top few results. The complete report unlocks every row, chart, and download for this industry.

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Segment Signals

Signal correlations: Inclusive Shade Shopper

Signal correlations calculated only for domains recommended in the context of this persona's queries. These may differ from the industry-wide pattern below.

Signalρ (Spearman)nRank Influence
SE Outbound Links+0.56431.8%109Dominant
Reddit Comments+0.44219.6%125Dominant
Domain PageRank+0.42718.2%155Dominant
Common Crawl+0.42217.8%134Dominant
PageRank History+0.41217%156Dominant
Reddit Posts+0.40016%125Dominant
Domain Backlinks+0.39715.8%142Dominant
Domain Harmonic Centrality+0.37113.8%155Dominant
Harmonic Centrality History+0.35112.3%156Dominant
Wikipedia Citations+0.33211%83Dominant
Wikidata+0.31710%63Dominant
Host Harmonic Centrality+0.2697.2%155Strong
Host PageRank+0.2667.1%155Strong
Host Backlinks+0.2546.5%133Strong
Best Search Engine Rank-0.1532.3%9Confirmed
Avg Search Engine Rank+0.0840.7%9Emerging
Homepage Keywords+0.0720.5%38Emerging
Search Engine Appearances+0.0270.1%9Baseline
Domains

Tracked domains

The 179 domains behind the "domains tracked" stat for Inclusive Shade Shopper: every domain the LLM recommendation runs surfaced for this persona's queries, ranked by the same influence-weighted recommendation score the LLM Search Visibility report uses. Appearances counts how many times models recommended the domain across all runs. PageRank and Harmonic Centrality are the domain's current 0-100 authority in the Common Crawl web graph; 0 means the domain was not found in the graph. Click a domain name for its full site profile: authority history, backlink counts, and top backlink sources.

DomainLLM ScoreAppearancesPageRankHarmonic Centrality
sephora.com211.21354797
ulta.com71.11283996
fentybeauty.com32.51023796
maccosmetics.com11.7723396
narscosmetics.com7.9364696
beautybay.com6.5652295
hauslabs.com6.3282095
nordstrom.com5.9604696
cultbeauty.com4.7462495
glossier.com4.3294396
lookfantastic.com4.2473496
credobeauty.com4.0192696
ultabeauty.com3.78995
spacenk.com3.5312595
patmcgrath.com3.1252495
rarebeauty.com3.1162996
beautylish.com2.5362296
bluemercury.com2.3232696
danessamyricksbeauty.com2.3131495
selfridges.com1.9183596
findation.com1.892695
cultbeauty.co.uk1.7254195
target.com1.6195296
macys.com1.6134296
bareminerals.com1.392395
dermstore.com1.3123095
nyxcosmetics.com1.1142995
boots.com1.0183796
dermablend.com1.041395
ilmakiage.com0.852195
esteelauder.com0.842795
targetbeauty.com0.75095
makeupforever.com0.7152795
harrods.com0.793796
kosas.com0.572595
mentedcosmetics.com0.532095
nars.com0.44093
beautybakerie.com0.431995
colourpop.com0.493396
hudabeauty.com0.422795
narsissist.com0.41095
fenty.com0.341795
blackopalbeauty.com0.342095
blackopal.com0.34093
r.e.m.beauty0.3100
beautybakery.com0.32093
bloomingdales.com0.253496
harveynichols.com0.242895
thirteenlune.com0.222495
sephora.fr0.212996
merit-beauty.com0.2100
bhcosmetics.com0.291895
sephora.ca0.221495
cvs.com0.234096
saksfifthavenue.com0.273796
nykaa.com0.243396
revolve.com0.253196
charlottetilbury.com0.263196
saiehello.com0.222095
temptalia.com0.222196
targeted.com0.21194
sociobliss.com0.21295
lorealparisusa.com0.214296
il.makiage.com0.2100
bobbibrowncosmetics.com0.222495
kohls.com0.223896
sallybeauty.com0.232596
dior.com0.233996
jcpenney.com0.213496
hourglasscosmetics.com0.211995
maybelline.com0.124396
milanicosmetics.com0.122295
jcpenny.com0.121295
uoma.beauty0.1100
thebaseics.com0.11093
juviasplace.com0.111695
amazon.com0.1400
ilmakiaage.com0.11095
ilia.co0.11094
coverfx.com0.111395
blkopal.com0.12093
loreal.com0.114697
ilia.com0.11093
ciatelondon.com0.111495
tower28beauty.com0.112295
space.nk0.1700
riteaid.com0.113196
kkwbeauty.com0.111495
areyouintosomethingelse.com0.1100
black.oxi.com0.1100
nudestix.com0.112095
narsisssist.com0.1100
doseofcolors.com0.111595
asos.com0.134497
lysbeauty.com0.121595
feelunique.com0.132295
about-face.com0.12093
meltcosmetics.com0.121295
narscometics.com0.11093
kulfibeauty.com0.111395
ilmakage.com0.11095
beautybridge.com0.11795
thebeautycollective.com0.11095
glamsquad.com0.111995
blkmplistic.com0.1100
blackoownedeverything.com0.1100
blackopalskincare.com0.12093
glowrecipe.com0.122695
morphe.com0.112795
shophglowup.com0.0100
cult-beauty.co.uk0.01093
cocasbeauty.com0.0100
theyeshade.com0.0100
cremedebeaute.com0.01093
camillacleans.com0.0100
deciem.com0.022495
debenhams.com0.022996
kyliecosmetics.com0.033295
jouer.com0.01093
mecca.com0.012996
ascentual.com0.01093
thesinclair.com0.01093
theblackhoney.co0.0100
thebeautyhabit.com0.01095
thebay.com0.012395
kamart.com0.0100
pittsburghbeautysupply.com0.0100
currentbody.com0.012395
thedetoxmarket.com0.021995
kevynaucoinbeauty.com0.011095
kevynaucoin.com0.01795
cosmetify.com0.011795
sephora.co.uk0.012595
net-a-porter.com0.013696
iliabeauty.com0.012495
myer.com.au0.012795
cosbar.com0.011195
shaymitchell.com0.01095
shayandblue.com0.011095
nectarbeauty.com0.0100
kendip.com0.0100
brownbeautybox.com0.01193
brownandblonde.com0.01092
smindie.com0.01094
morphebrushes.com0.011195
jonesroadbeauty.com0.012795
carolsdaughter.com0.011895
shop.howlife.com0.0100
nitrogen.com0.01094
theimpossiblecosmetics.com0.0100
thesouledstore.com0.011996
mejuri.com0.013095
cremebeauty.com0.01093
colouredraine.com0.011095
blackupcosmetics.com0.01295
aswatson.com0.012295
yourskinbutbetter.com0.01095
illybeauty.com0.01094
departmentstore.com0.01093
thebeautyroom.com0.01093
thebeautybrains.com0.011195
shopbriogeo.com0.0100
shein.com0.014497
carefullycurated.com0.01093
shade.store0.0100
norstrom.com0.01093
milkmakeup.com0.012395
lancome-usa.com0.012695
huda.com0.01193
cocokind.com0.012095
thelipbar.com0.012296
lilyandfox.com0.01895
haitiful.com0.0100
asosskin.com0.0100
beauty.com0.011495
walmart.com0.015997
covergirl.com0.012495
cosmetics.com0.01093
beautybrink.com0.01093
Report Types

Explore reports

LLM vs Fanout vs AI Search vs Organic

Pick a model per channel and compare recommendation patterns across LLM, fanout, AI Search, and organic results side by side.

LLM Search Visibility

How this industry performs across the large language models sampled in this report.

LLM Search+Fanout Visibility

The same LLM recommendation ranking, scoped to just the web-search-augmented (fanout) runs.

LLM Fanout Queries

The exact web searches each LLM ran while answering this segment's questions, with overlap across models.

AI Search Visibility

AI-powered search surfaces sit between traditional search and pure LLM chat.

Organic Search Visibility

Backlink authority and on-page signals that drive traditional organic visibility.

Bing Search Advertisers

Top and bottom advertisers on Bing (Google has no ads in this data), ranked by rank-weighted score.

Organic Search: Suggested Terms

Suggested search terms from Google and Bing, ranked by rank-weighted score.

Forum Search

Domains appearing in Google forum results for this segment's queries, by rank-weighted score and appearances.

News Search

Domains appearing in Google news results for this segment's queries, by rank-weighted score and appearances.

Video Search

Domains appearing in Google video results for this segment's queries, by rank-weighted score and appearances.

Short Video Search

Domains appearing in Google short-video results for this segment's queries, by rank-weighted score and appearances.

Top Wikipedia Pages

The Wikipedia articles where this segment's topics and brands appear, plus articles with zero brand presence.

Knowledge Graph Entities

The Wikidata entities matching this segment's topics and brands, and which brands have no entity at all.

Top Subreddits

The communities where this segment's topics and brands get discussed, ranked by submissions and comments.

Reddit Activity Trends

Monthly Reddit activity for this segment's topics and brands, from 2005 through mid-2026.

Top Domains on Reddit

The websites Reddit links to and mentions alongside this segment's topics, in comments and submissions.

Open Web Presence

Domains appearing together with this segment's topics across billions of crawled web pages.

Top Backlink Sources

The websites linking to the most tracked domains in this segment, from the web link graph.

Content Phrases

Top phrases LLMs associate with this industry or persona, ranked by recommendation strength.

Persona SEO Keywords

Top SEO keyword terms LLMs associate with this persona, ranked by recommendation strength.

Base Terms

Foundational search terms LLMs associate with this persona, ranked by recommendation strength.

UGC Questions & FAQs

Questions people are asking, mined from forum, news, and video result titles, with the URLs each question appears on.

Research: Award Submissions

Domains ranking for this persona's award submissions queries.

Research: Blogs, Publishers, Newsletters

Domains ranking for this persona's blogs, publishers, newsletters queries.

Research: Certifications

Domains ranking for this persona's certifications queries.

Research: Conferences, Trade Shows

Domains ranking for this persona's conferences, trade shows queries.

Research: Courses, Training

Domains ranking for this persona's courses, training queries.

Research: Donors, Sponsors, Partnerships

Domains ranking for this persona's donors, sponsors, partnerships queries.

Research: Experts

Domains ranking for this persona's experts queries.

Research: Forums, Message Boards

Domains ranking for this persona's forums, message boards queries.

Research: Glossaries

Domains ranking for this persona's glossaries queries.

Research: Guest Posts

Domains ranking for this persona's guest posts queries.

Research: Guides, Best Practices

Domains ranking for this persona's guides, best practices queries.

Research: Link Directories

Domains ranking for this persona's link directories queries.

Research: Non-profits

Domains ranking for this persona's non-profits queries.

Research: Podcast Guests

Domains ranking for this persona's podcast guests queries.

Research: Professional Orgs

Domains ranking for this persona's professional orgs queries.

Research: Reports, Stats, Research

Domains ranking for this persona's reports, stats, research queries.

Research: Speaker Proposals

Domains ranking for this persona's speaker proposals queries.

Research: Suggested Links

Domains ranking for this persona's suggested links queries.

Research: Tools

Domains ranking for this persona's tools queries.

Research: Top, Best Companies

Domains ranking for this persona's top, best companies queries.

Research: Trade Journals

Domains ranking for this persona's trade journals queries.