sephora.com
Link authority for sephora.com (registrable domain: sephora.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure sephora.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname sephora.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What sephora.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://sephora.com.
| Title | Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora |
|---|---|
| Description | Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands. |
| OG Title | Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora |
| OG Description | Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands. |
| OG Site Name | Sephora |
| Twitter Title | Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora |
| Twitter Card | summary_large_image |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebSite, ItemList, Organization.
JSON-LD block (247 bytes)
{"@context":"https://schema.org","@type":"WebSite","url":"https://www.sephora.com/","potentialAction":{"@type":"SearchAction","target":"https://www.sephora.com/search?keyword={search_term_string}","query-input":"required name=search_term_string"}}JSON-LD block (1,988 bytes)
{"@type":"ItemList","@context":"http://schema.org","itemListElement":[{"url":"https://www.sephora.com/shop/makeup-cosmetics","name":"Makeup","@type":"SiteNavigationElement","position":1,"description":"Shop the best makeup now at Sephora and earn points with every purchase! Not yet a Beauty Insider? Join now for FREE!"},{"url":"https://www.sephora.com/shop/skincare ","name":"Skincare","@type":"SiteNavigationElement","position":2,"description":"Shop skincare products at Sephora. Find top-rated products from leading skincare brands to help target specific skin concerns and revitalize your look."},{"url":"https://www.sephora.com/shop/hair-products","name":"Hair","@type":"SiteNavigationElement","position":3,"description":"Explore our top-rated hair care products at Sephora. Browse an unrivaled selection of shampoos, conditioners, styling products, hair color and more from top brands."},{"url":"https://www.sephora.com/shop/fragrance","name":"Fragrance","@type":"SiteNavigationElement","position":4,"description":"Shop fragrances for women and men at Sephora. Find your favorite perfume or cologne or accentuate your style with a new scent."},{"url":"https://www.sephora.com/shop/makeup-tools","name":"Tools & Brushes","@type":"SiteNavigationElement","position":5,"description":"Shop beauty tools and accessories at Sephora. Find top-rated makeup tools, brushes, applicators, spa tools and more from leading brands."},{"url":"https://www.sephora.com/shop/bath-body","name":"Bath & Body","@type":"SiteNavigationElement","position":6,"description":"Shop bath & body products at Sephora. Find an unrivaled selection of the top moisturizers, cleansers, lotions, exfoliants, scrubs and more from top brands."},{"url":"https://www.sephora.com/sale","name":"Sale","@type":"SiteNavigationElement","position":7,"description":"Makeup sales are always on at Sephora. Shop discounted makeup, skincare, fragrance and hair care products at Sephora today. Free shipping and samples available."}]}JSON-LD block (2,642 bytes)
{"@context":"https://schema.org","@type":"Organization","url":"https://www.sephora.com/","logo":"https://www.sephora.com/img/ufe/logo.svg","name":"Sephora","sameAs":["https://www.instagram.com/sephora/","https://www.facebook.com/sephora","https://twitter.com/sephora","https://www.youtube.com/user/sephora/tutorials","https://www.pinterest.com/sephora/","https://www.snapchat.com/add/sephora","https://www.tiktok.com/@sephora","https://en.wikipedia.org/wiki/Sephora","https://www.linkedin.com/company/sephora/"],"address":{"@type":"PostalAddress","postalCode":"94105","streetAddress":"350 Mission St, San Francisco, CA 94105","addressCountry":"USA","addressLocality":"San Francisco"},"founder":[{"name":"Dominique Mandonnaud","@type":"Person"}],"legalName":"SEPHORA","contactPoint":{"@type":"ContactPoint","email":"customerservice@sephora.com","telephone":"+877-737-4672","contactType":"customer support"},"foundingDate":"1969","parentOrganization":"LVMH","loyaltyProgram":{"@type":"LoyaltyProgram","name":"Beauty Insider","description":"Sephora's free loyalty program with Insider, VIB, and Rouge tiers offering exclusive rewards.","url":"https://www.sephora.com/BeautyInsider","membershipPoints":{"@type":"LoyaltyProgramMembershipPoints","name":"Beauty Insider Points","pointsEarned":{"@type":"QuantitativeValue","value":"1","unitText":"point per $1 spent"},"pointsRedeemed":{"@type":"QuantitativeValue","value":"500","unitText":"points = $10 Beauty Insider Cash"}},"membershipTier":[{"@type":"LoyaltyProgramMembershipTier","name":"Insider","eligibilityRequirement":"Free to join","benefits":["Free Birthday Gift Set (with $25+ online purchase)","Free Shipping (no minimum)","Earn at least 1 point per $1 spent","$10 Beauty Insider Cash (redeem 500 points)","Exclusive Savings: 10% off during Savings Event","Point Multiplier Events: 2X","Same-day Unlimited Delivery Subscription ($49/year)","Access the Rewards Bazaar","Gift with Purchase Sample Bags"]},{"@type":"LoyaltyProgramMembershipTier","name":"VIB","eligibilityRequirement":"Spend $350 per year","benefits":["All Insider benefits","Exclusive Savings: 15% off during Savings Event","Point Multiplier Events: 3X","VIB Exclusive Gifts"]},{"@type":"LoyaltyProgramMembershipTier","name":"Rouge","eligibilityRequirement":"Spend $1,000 per year","benefits":["All Insider and VIB benefits","Exclusive Savings: 20% off during Savings Event","Point Multiplier Events: 4X","Rouge Exclusive—$20 Beauty Insider Cash (redeem 1,000 points)","Rouge Exclusive—$100 Rouge Reward (redeem 2,500 points)","Rouge Exclusive—Rouge Celebration Offers","Rouge Exclusive—First Access to Product"]}]}}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for sephora.com and domain-level for sephora.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to sephora.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to sephora.com specifically, ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.