| 20 Beauty Brands That Have Inclusive Shade Ranges For Darker Skin | https://www.glam.com/1212475/beauty-brands-that-have-inclusive-shade-ranges-for-darker-skin/ | 34 | 27 | 95 | 1 | 94 |
| 30 Of The Best Foundations With Inclusive Shade Ranges For Darker Skin Tones | https://www.refinery29.com/en-au/best-foundation-dark-skin-tones | 32 | 45 | 97 | 14 | 95 |
| 5 Inclusive Makeup Brands With Good Foundation Options For Dark Skin In India | https://www.idiva.com/beauty/makeup/brands-with-foundation-ranges-which-have-good-shades-for-dark-skin-in-india/18027219 | 32 | 23 | 95 | 11 | 95 |
| The best inclusive foundations from Fenty Beauty to drug store brands, ranked | https://www.heraldmailmedia.com/story/news/2018/12/21/he-best-inclusive-foundations-from-fenty-beauty-to-drug-store-brands-ranked/44490797/ | 28 | 27 | 96 | 0 | 94 |
| CoverGirl Is Launching Its Most Inclusive Foundation Range Yet | https://www.refinery29.com/en-us/2018/05/198293/covergirl-true-blend-matte-made-foundation | 28 | 45 | 97 | 14 | 95 |
| These 13 foundation brands give a flawless finish for EVERY single skin tone | https://www.hellomagazine.com/healthandbeauty/makeup/2020012483371/foundation-match-inclusive-brands-we-love/ | 28 | 37 | 96 | 3 | 94 |
| If You Love Clean Beauty, Try These 10 Under-The-Radar Indie Makeup Brands | https://www.thezoereport.com/beauty/under-the-radar-indie-makeup-brands | 28 | 32 | 95 | 10 | 94 |
| The real problem with ‘nude’ foundation. | https://www.mamamia.com.au/australia-foundation-range-inclusivity/ | 28 | 34 | 96 | 7 | 94 |
| How Fenty Beauty Changed The State Of Play In The Industry | https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity | 27 | 44 | 96 | 6 | 94 |
| 21 Makeup Brands That Have the Most Inclusive Foundation Shade Ranges | https://www.allure.com/gallery/makeup-brands-wide-foundation-shade-ranges | 26 | 49 | 97 | 5 | 94 |
| Sephora Applies New AI Technology for Inclusive Color IQ Relaunch | https://consumergoods.com/sephora-applies-new-ai-technology-inclusive-color-iq-relaunch | 26 | 35 | 96 | 26 | 95 |
| Top 10 Fenty products you should own | https://mg.co.za/news/africa/2022-05-27-top-10-fenty-products-you-should-own/ | 26 | 37 | 96 | 31 | 95 |
| Sephora’s New Foundation Matching Technology Goes Beyond Finding Your Perfect Shade | https://www.thezoereport.com/beauty/sephora-shade-matching | 25 | 32 | 95 | 10 | 94 |
| Fenty Beauty and 10 other Inclusive Beauty Brands in the World | https://www.prestigeonline.com/id/beauty-wellness/beauty/fenty-beauty-and-other-inclusive-beauty-brands/ | 24 | 27 | 95 | 5 | 94 |
| The Best Makeup Brands With Inclusive Shade Ranges | https://www.elle.com.au/shopping/beauty-shopping/best-foundation-shade-ranges-27876/ | 24 | 26 | 95 | 0 | 94 |
| What are the best foundation shade matching technologies in 2026? | https://cosmeticsbusiness.com/what-are-the-best-foundation-shade-matching-technologies | 22 | 32 | 96 | 23 | 95 |
| Fenty Beauty icons: Best products that deserve a spot in your makeup arsenal | https://www.lifestyleasia.com/ind/shop/beauty/fenty-beauty-icons-best-products-that-are-a-must-have-nykaa-tira/ | 22 | 30 | 95 | 3 | 95 |
| Why You Still Can't Find Full Foundation Ranges at Your Local Drugstore | https://www.allure.com/story/drugstore-foundation-range-inclusivity-in-the-makeup-aisle | 21 | 49 | 97 | 5 | 94 |
| Most inclusive foundations: best bases with wide colour ranges | https://www.stylist.co.uk/beauty/best-foundations-wide-shade-range/210849 | 21 | 46 | 96 | 3 | 94 |
| Beauty weak spot: Inclusive luxury colour cosmetics | https://www.vogue.com/article/beauty-blind-spot-inclusive-luxury-colour-cosmetics | 20 | 52 | 97 | 16 | 95 |
| I have fair skin and I’ve found the best foundation for pale skin for 2026 | https://heatworld.com/shopping/beauty/best-foundation-for-pale-skin/ | 20 | 20 | 95 | 14 | 95 |
| Why is budget makeup still failing ethnically diverse people? | https://metro.co.uk/2022/05/24/why-is-budget-makeup-still-failing-ethnically-diverse-people-16407052/ | 20 | 52 | 97 | 48 | 96 |
| For New Foundation Ranges, "Fenty 40" Is the Magic Number | https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/ | 19 | 46 | 97 | 11 | 95 |
| 25 Makeup Brands With Inclusive Foundation Shade Ranges For Dark Skin | https://chatelaine.com/style/beauty/makeup-brands-inclusive-foundation-shade-ranges/ | 19 | 41 | 96 | 24 | 95 |
| 8 Makeup Brands With the Widest Foundation Shade Ranges – Darkest Foundations Inclusive | https://www.lofficielusa.com/beauty/makeup-brands-widest-foundation-shade-ranges | 19 | 27 | 95 | 0 | 94 |
| 21 Makeup Brands With The Widest Range Of Foundation Shades | https://www.glam.com/1021792/makeup-brands-with-the-widest-range-of-foundation-shades/ | 19 | 27 | 95 | 1 | 94 |
| Find Your Perfect Makeup Shade Online | https://goop.com/beauty/makeup/how-to-find-your-makeup-shade-online/ | 18 | 36 | 96 | 30 | 95 |
| Sephora Black-owned brand campaign includes AI-based shade matching | https://chainstoreage.com/sephora-black-owned-brand-campaign-includes-ai-based-shade-matching | 17 | 44 | 96 | 37 | 95 |
| 15 Foundations That Complement Indian and South Asian Skin Tones | https://www.byrdie.com/best-foundations-for-indian-skin-5116612 | 17 | 44 | 96 | 5 | 94 |
| The Shade Range Game: Why It Is High Time for Inclusive Makeup | https://www.jumpstartmag.com/shade-range-game-why-it-is-high-time-for-inclusive-makeup/ | 17 | 28 | 95 | 4 | 94 |
| Clean Makeup Brand Exa Just Launched With 43 Shades of Foundation | https://www.harpersbazaar.com/beauty/makeup/a33548454/exa-clean-beauty-foundation-credo-review/ | 17 | 50 | 97 | 8 | 95 |
| Best Makeup Brands For Black Women: Top 5 Beauty Lines Most Recommended By Experts | https://studyfinds.com/best-makeup-brands-for-black-women/ | 17 | 16 | 96 | 9 | 95 |
| Most Inclusive Foundation Brands: Top 5 Makeup Lines Most Recommended By Experts | https://studyfinds.com/most-inclusive-foundation/ | 15 | 16 | 96 | 9 | 95 |
| A growing directory of makeup brands with inclusive foundation shades | https://fashionjournal.com.au/beauty/a-growing-directory-makeup-brands-inclusive-shades/ | 15 | 20 | 95 | 15 | 95 |
| Makeup That Matches Your Skin: These Beauty Brands Offer The Most Inclusive Foundation Shades | https://www.tatlerasia.com/style/beauty/the-most-inclusive-foundation-shades | 15 | 35 | 96 | 2 | 95 |
| Makeup Shayla Joins Forces With Morphe On Shade-Inclusive Foundation Filter Effect | https://hellobeautiful.com/3280283/makeup-shayla-collabs-with-morphe/ | 15 | 25 | 95 | 16 | 95 |
| Maybelline rolls out 40 shades of foundation | https://retailbeauty.com.au/maybelline-rolls-out-40-shades-of-foundation/ | 15 | 10 | 95 | 5 | 94 |
| These are the beauty brands with the widest foundation shade ranges | https://www.lifestyleasia.com/sg/beauty-grooming/makeup/beauty-brands-widest-foundation-shade-ranges/ | 15 | 30 | 95 | 3 | 95 |
| A Homegrown Guide To Shade-Inclusive Beauty Brands | https://homegrown.co.in/homegrown-supply/a-homegrown-guide-to-shade-inclusive-beauty-brands | 15 | 22 | 95 | 18 | 95 |
| These 7 Beauty Brands Have the Most Inclusive Shade Ranges on the Market | https://www.purewow.com/beauty/inclusive-makeup-shade-ranges | 14 | 37 | 96 | 2 | 94 |
| Why shade matching is a trust test – and how Arbelle’s Shade Finder passed with 90% consumer satisfaction | https://cosmeticsbusiness.com/why-shade-matching-is-a-trust-test | 14 | 32 | 96 | 23 | 95 |
| The 9 Best Drugstore Foundations That Rival High-End Formulas | https://www.byrdie.com/best-drugstore-foundations-4159370 | 14 | 44 | 96 | 5 | 94 |
| How better CX practices can make a beauty company more inclusive | https://www.glossy.co/beauty/how-better-cx-practices-can-make-a-beauty-company-more-inclusive/ | 13 | 41 | 96 | 4 | 94 |
| Uoma Beauty Is the Inclusive Beauty Brand Doing Things Differently | https://www.allure.com/story/uoma-beauty-inclusive-makeup-sharon-chuter-interview | 13 | 49 | 97 | 5 | 94 |
| Sephora Korea faces backlash over lack of dark foundation shades | https://www.scmp.com/lifestyle/fashion-beauty/article/3040865/sephora-korea-backlash-over-lack-darker-foundation-shades | 13 | 49 | 97 | 9 | 95 |
| Rihanna’s Fenty Beauty And Fenty Skin Make Official India Debut Via Sephora And Tira | https://luxe.outlookindia.com/fashion-beauty/beauty/rihannas-fenty-beauty-and-fenty-skin-make-official-india-debut-via-sephora-and-tira | 13 | 43 | 96 | 9 | 95 |
| These Concealers Have the Biggest Shade Ranges on the Market | https://www.allure.com/gallery/most-concealer-shades-inclusive-makeup-brands | 13 | 49 | 97 | 5 | 94 |
| 6 of the best foundations for dark skin tones | https://mamabella.uk/best-foundation-dark-skin-tones/ | 13 | 2 | 95 | 0 | 93 |
| No More In-Betweeners: These Are the Most Inclusive Foundations for South Asian Skin | https://hypebae.com/2024/1/inclusive-foundations-south-asian-skin-dcypher-fenty-mac | 13 | 31 | 96 | 25 | 95 |
| The best inclusive foundations from Fenty Beauty to drug store brands, ranked | https://www.usatoday.com/story/life/entertainthis/2018/12/21/ultimate-ranking-inclusive-foundations-fenty-beauty-mac/771659002/ | 13 | 62 | 97 | 43 | 95 |
| TikTokers Are Praising Milk’s New Contour Sticks for the Inclusive Shade Range & “Snatched” Finish | https://stylecaster.com/beauty/makeup/1358091/milk-makeup-sculpt-cream-contour-stick/ | 13 | 32 | 96 | 26 | 95 |
| Walmart Canada expands beauty offering with additional inclusive beauty brands | https://www.walmartcanada.ca/news/2022/11/18/walmart-canada-expands-beauty-offering-with-additional-inclusive-beauty-brands | 13 | 23 | 95 | 0 | 95 |
| Is Rihanna's Fenty Beauty Sold Out? Here's What To Expect | https://www.bustle.com/p/is-rihannas-fenty-beauty-sold-out-heres-what-to-expect-81408 | 13 | 50 | 97 | 16 | 94 |
| It’s 2020 and the Australian makeup industry still has an inclusivity issue | https://fashionjournal.com.au/beauty/its-2020-and-the-aussie-makeup-industry-still-has-an-inclusivity-issue/ | 13 | 20 | 95 | 15 | 95 |
| Breaking Barriers: Fenty Beauty's Marketing Strategy | https://www.brandvm.com/post/fenty-beautys-marketing | 13 | 26 | 95 | 3 | 94 |
| Shopper slams ‘systemic racism’ in the beauty aisles of Woolworths, Coles and Kmart | https://7news.com.au/lifestyle/shopper-slams-systemic-racism-in-the-beauty-aisles-of-woolworths-coles-and-kmart-c-7105173 | 13 | 35 | 96 | 32 | 95 |
| M&S ditches ‘nude’ shade from all product ranges in a bid to be more inclusive | https://www.retailgazette.co.uk/blog/2022/04/ms-ditches-nude-shade-from-all-product-ranges-in-a-bid-to-be-more-inclusive/ | 13 | 35 | 96 | 0 | 94 |
| I Tried Hundreds Of Dollars Worth Of Charlotte Tilbury & These Are The Best Products | https://www.refinery29.com/en-us/charlotte-tilbury-makeup-skincare-review | 12 | 45 | 97 | 14 | 95 |
| 11 Beauty Brands With Foundation Shades For Women of Color | https://hiplatina.com/foundation-women-of-color/ | 12 | 22 | 95 | 15 | 95 |
| The AI beauty startup that champions transparency and inclusion | https://www.vogue.com/article/the-ai-beauty-startup-that-champions-transparency-and-inclusion | 12 | 52 | 97 | 16 | 95 |
| The New Face of Beauty: Asian Celebs and Their Million-Dollar Brands | https://www.prestigeonline.com/hk/style/beauty/beauty-brands-owned-by-asian-celebs/ | 12 | 27 | 95 | 5 | 94 |
| What Rihanna's Fenty Beauty makeup looks like on 8 women with different skin tones | https://www.businessinsider.com/rihanna-fenty-beauty-makeup-different-skin-tones-photos-2017-10 | 12 | 62 | 97 | 28 | 95 |
| Best Beauty Black Asian Skin – Makeup Different Skin | https://www.refinery29.com/en-gb/best-makeup-beauty-products-black-asian-skin | 12 | 45 | 97 | 14 | 95 |
| 7 Best Liquid Concealers In Singapore That Come In Inclusive Shades & Look Natural Under Foundation | https://girlstyle.com/sg/article/91358/best-liquid-concealer-singapore | 12 | 17 | 95 | 14 | 95 |
| Cover FX Just Blessed Us With A New 40-Shade Inclusive Foundation Collection! | https://www.shefinds.com/collections/cover-fx-power-play-foundation-collection-40-shades/ | 12 | 25 | 95 | 4 | 94 |
| Adore Beauty is calling on Australian beauty brands to stock more shades | https://fashionjournal.com.au/beauty/adore-beauty-global-shades/ | 12 | 20 | 95 | 15 | 95 |
| Fenty Beauty’s Pro Filt’r Foundation named in Time’s Best Inventions Hall of Fame | https://cosmeticsbusiness.com/fenty-beauty-pro-filtr-time-inventions-hall-fame | 11 | 32 | 96 | 23 | 95 |
| Why Do We Still Have a Shade Inclusivity Problem in 2025? | https://www.vogue.com/article/shade-inclusivity-2025 | 11 | 52 | 97 | 16 | 95 |
| Influencer Nyma Tang just became CVS’s first beauty inclusivity consultant | https://www.glossy.co/beauty/nyma-tang-just-became-cvss-first-beauty-inclusivity-consultant/ | 11 | 41 | 96 | 4 | 94 |
| The Surprising Reason Brands Don't Have Inclusive Foundation Shades | https://www.thezoereport.com/beauty/foundation-shade-ranges | 11 | 32 | 95 | 10 | 94 |
| Time names Rihanna’s Fenty Beauty foundation one of the best inventions of the past 25 years | https://pagesix.com/2025/10/14/style/rihanna-fenty-beauty-foundation-lands-in-times-best-inventions-hall-of-fame/ | 11 | 39 | 96 | 34 | 95 |
| The 21 Best Makeup Brands, Tested and Reviewed | https://www.byrdie.com/best-makeup-brands-5078544 | 11 | 44 | 96 | 5 | 94 |
| PUR Is Launching 100 Shades Of Foundation & Concealer With The Brand's 4-In-1 Love Your Selfie Formula | https://www.bustle.com/p/pur-is-launching-100-shades-of-foundation-concealer-with-the-brands-4-in-1-love-your-selfie-formula-17037992 | 11 | 50 | 97 | 16 | 94 |
| Walmart Canada Expanding Beauty Brand Offerings as it Gains Market Share [Interview] | https://retail-insider.com/retail-insider/2022/12/walmart-canada-expanding-beauty-brand-offerings-as-it-gains-market-share-interview/ | 11 | 41 | 96 | 26 | 95 |
| These Brands Have The Best Foundation Shade Matches For Morenas | https://www.cosmo.ph/beauty/makeup/foundation-morenas-a1014-20200110 | 11 | 18 | 95 | 1 | 94 |
| The Jenners are here! Kylie Cosmetics makes its way to South Africa | https://www.news24.com/truelove/beauty/the-jenners-are-here-kylie-cosmetics-makes-its-way-to-south-africa-20240605 | 11 | 44 | 96 | 8 | 95 |
| 6 Women of Color Share Their Journey to Finding the Right Foundation | https://www.cosmopolitan.com/style-beauty/beauty/a9968646/foundation-dark-skin-tones/ | 10 | 51 | 97 | 13 | 95 |
| The 16 Best Foundations for Dark Skin, According to Experts, Editors and Reviewers | https://www.purewow.com/beauty/best-foundations-for-dark-skin | 10 | 37 | 96 | 2 | 94 |
| A Beauty Brand Tried to Shade Fenty, and Rihanna Wasn't Having It | https://www.glamour.com/story/make-up-for-ever-rihanna | 10 | 43 | 96 | 6 | 94 |
| Future of foundation: Chromara Beauty offers on-demand match to end shade struggles | https://www.personalcareinsights.com/news/chromara-beauty-custom-foundation.html | 9 | 22 | 95 | 0 | 93 |
| Medora foundation review: Is the colour-changing foundation worth it? | https://mamabella.uk/review/medora-foundation-review-mature-skin/ | 9 | 2 | 95 | 0 | 93 |
| These Black Women Are to Thank for a More Inclusive Beauty Industry | https://www.theskimm.com/wellness/systemic-racism-beauty-industry | 9 | 36 | 96 | 13 | 94 |
| Sephora Promises To Carry More Black-Owned Beauty Brands | https://www.wmagazine.com/story/sephora-promises-to-carry-more-black-owned-beauty-brands | 9 | 37 | 96 | 2 | 94 |
| 12 best foundations for mature skin, picked and tested by a beauty expert in her 60s | https://www.independent.co.uk/extras/indybest/fashion-beauty/make-up/best-foundations-older-skin-b2306059.html | 9 | 57 | 97 | 16 | 95 |
| These Are the 18 Best Foundations for Dark Skin, According to a Beauty Editor | https://www.whowhatwear.com/best-foundations-for-dark-skin | 9 | 38 | 96 | 5 | 94 |
| DOSE Of COLORS' First-Ever Foundation Makes Shade-Matching Online So Much Easier | https://www.thezoereport.com/p/dose-of-colors-meet-your-hue-foundation-makes-shade-matching-online-so-much-easier-18213957 | 9 | 32 | 95 | 10 | 94 |
| 7 Black Influencers on Why Finding Dark Foundation Shades Is Still a Struggle | https://www.yahoo.com/lifestyle/7-black-influencers-why-finding-211500659.html | 9 | 69 | 97 | 44 | 96 |
| Zendaya’s Makeup Artist Swears By This Foundation For Darker Skin Tones | https://www.thezoereport.com/beauty/best-foundation-for-dark-skin | 9 | 32 | 95 | 10 | 94 |
| Here's Where To Buy Dose Of Colors' Meet Your Hue Foundation, Because There's A Shade For Everyone | https://www.elitedaily.com/p/where-to-buy-dose-of-colors-meet-your-hue-foundation-because-42-glorious-shades-await-you-18185473 | 9 | 38 | 96 | 25 | 95 |
| Missed opportunity: Why is the beauty industry still failing women of colour? | https://www.marketingweek.com/beauty-industry-failing-women-colour/ | 9 | 49 | 97 | 7 | 94 |
| Morphe Is Starting 2019 With A Whopping 60 SHADES Of Foundation In Their New Fluidity Collection | https://www.elitedaily.com/p/whats-in-morphes-fluidity-collection-60-foundation-shades-are-coming-for-all-morphe-babes-15581960 | 9 | 38 | 96 | 25 | 95 |
| Credo Launched a Clean Makeup Brand, and Its Foundation Totally Slaps | https://www.allure.com/story/credo-beauty-exa-high-fidelity-foundation-review | 9 | 49 | 97 | 5 | 94 |
| Fenty Beauty is now available in Manila, thanks to Look Philippines! | https://villagepipol.com/fenty-beauty-now-available-in-manila-thanks-to-look-philippines/ | 9 | 8 | 95 | 6 | 95 |
| Sephora's "We Belong To Something Beautiful" Pledge Further Proves The Brand's Commitment To Diversity | https://www.bustle.com/p/sephoras-we-belong-to-something-beautiful-pledge-further-proves-the-brands-commitment-to-diversity-17911715 | 9 | 50 | 97 | 16 | 94 |
| Never Buy the Wrong Foundation Shade Again: These 5 Tools Will Save You | https://www.bellanaijastyle.com/never-buy-the-wrong-foundation-shade-again/ | 9 | 9 | 95 | 0 | 94 |
| The Ordinary concealer range is finally on sale in the UK: Shades, price and where to buy | https://mamabella.uk/the-ordinary-concealer-review/ | 9 | 2 | 95 | 0 | 93 |
| Top 5 Coolest Foundations For Darker Skin Tones | https://www.stylerave.com/makeup-foundation-for-dark-skin-tones/ | 9 | 12 | 95 | 1 | 93 |
| WATCH: M.A.C Cosmetics Pro Makeup Artist Spills Tea on Its Most Inclusive Foundation Range Yet | https://www.bellanaijastyle.com/marco-louis-mac-64-range-studio-fix/ | 9 | 9 | 95 | 0 | 94 |
| The Best Local Beauty Brands To Shop For Morena-friendly Makeup | https://www.preview.ph/beauty/morena-friendly-f-beauty-brands-a5200-20241101 | 9 | 17 | 95 | 0 | 93 |
| Beauty Awards 2025: Inclusive Shade Ranges That Celebrate Every Skin Tone | https://www.lofficielph.com/beauty/beauty-awards-2025-inclusive-shade-ranges-that-celebrate-every-skin-tone | 8 | 16 | 95 | 0 | 92 |
| Fenty Beauty & Black-Owned Brands Revolutionize the Industry | https://www.ebony.com/transforming-beauty-how-black-women-owned-and-founded-brands-redefined-inclusivity-in-makeup-industry/ | 8 | 34 | 96 | 8 | 95 |
| Why Inclusive Beauty Brands Matter Now More Than Ever | https://www.bentley.edu/news/why-inclusive-beauty-brands-matter-now-more-ever | 8 | 34 | 96 | 5 | 94 |
| Rihanna’s Fenty Beauty: Redefining Beauty Standards with Inclusive Shades | https://www.hollywoodinsider.com/rihanna-fenty-beauty/ | 8 | 20 | 95 | 0 | 93 |
| We've reviewed and ranked the best Charlotte Tilbury foundations for all skin types and coverage needs | https://mamabella.uk/best-charlotte-tilbury-foundation-reviews-dry-mature-oily/ | 8 | 2 | 95 | 0 | 93 |
| Fenty Beauty and 10 other Inclusive Beauty Brands in the World | https://www.prestigeonline.com/th/style/beauty/fenty-beauty-and-other-inclusive-beauty-brands/ | 8 | 27 | 95 | 5 | 94 |
| Rihanna’s Fenty Beauty expands retail reach with Space NK partnership | https://cosmeticsbusiness.com/fenty-beauty-expands-retail-reach-with-space-nk | 8 | 32 | 96 | 23 | 95 |
| These 9 Budget-Friendly Drugstore Tinted Moisturizers Work Just Like Our High-End Faves | https://www.byrdie.com/best-drugstore-tinted-moisturizer-8634469 | 8 | 44 | 96 | 5 | 94 |
| From Fenty Beauty to Thrive Causmetics, here are the makeup and skincare brands making beauty more inclusive | https://mamabella.uk/inclusive-makeup-brands-skincare-diverse/ | 8 | 2 | 95 | 0 | 93 |
| Giorgio Armani Luminous Silk foundation review: Worth the money or worth avoiding? Before and after images reveal all | https://mamabella.uk/review/giorgio-armani-luminous-silk-foundation-review-worth-the-money-or-worth-avoiding-before-and-after-images-reveal-all/ | 8 | 2 | 95 | 0 | 93 |
| IT Cosmetics Receives Backlash For Non-Inclusive Foundation Range | https://graziadaily.co.uk/beauty-hair/hair/it-cosmetics-foundation-backlash-diversity/ | 8 | 32 | 95 | 26 | 95 |
| Best foundation for mature skin UK: What makes a good foundation for older skin? | https://mamabella.uk/best-foundation-mature-skin-uk-2/ | 8 | 2 | 95 | 0 | 93 |
| Halsey's TikTok-Viral Foundation Made My Skin Look Flawless | https://www.popsugar.com/beauty/about-face-performer-foundation-review-49341370 | 8 | 44 | 96 | 10 | 95 |
| The Best Foundations for Every Skin Tone | https://www.glamour.com/gallery/best-foundation-light-medium-dark-skin | 8 | 43 | 96 | 6 | 94 |
| Tarte Shape Tape Foundation's Shade Range Isn't Up To The Internet's Standards | https://www.bustle.com/p/tarte-shape-tape-foundations-shade-range-isnt-up-to-the-internets-standards-7911888 | 8 | 50 | 97 | 16 | 94 |
| 32 Black-Owned Makeup Brands To Add To Your Beauty Collection Immediately | https://www.bustle.com/style/32-black-owned-makeup-brands-to-add-to-your-beauty-collection-immediately-6815608 | 8 | 50 | 97 | 16 | 94 |
| These are the beauty brands we know with the widest foundation shade ranges | https://www.lifestyleasia.com/ind/beauty-grooming/makeup/these-are-the-beauty-brands-with-the-widest-foundation-shade-ranges/ | 8 | 30 | 95 | 3 | 95 |
| I tested the reformulated Armani Luminous Silk Foundation — it’s better than ever | https://pagesix.com/style/armani-luminous-silk-foundation-review/ | 8 | 39 | 96 | 34 | 95 |
| Why aren’t Australian supermarkets committing to expanding foundation shade ranges? | https://fashionjournal.com.au/beauty/australian-supermarkets-expanding-foundation-shade/ | 7 | 20 | 95 | 15 | 95 |
| In Living Color: Here Are 6 Beauty Brands That Have an Extensive Foundation Shade Range | https://hypebae.com/2022/11/diverse-foundation-shade-range-fenty-beauty-nyx-mac-cosmetics | 7 | 31 | 96 | 25 | 95 |
| 4 times beauty brands were dragged for having a 'limited' range of foundation | https://www.businessinsider.com/beauty-brands-called-out-for-not-enough-foundation-shades-2018-7 | 7 | 62 | 97 | 28 | 95 |
| Black Beauty Brands Set the Standard for Inclusive Shade Ranges—These Industry Experts Are Leading the Charge | https://www.whowhatwear.com/beauty/makeup/diverse-complexion-shade-ranges | 7 | 38 | 96 | 5 | 94 |
| 18 brands with large foundation shade ranges to shop today | https://www.russh.com/brands-with-large-foundation-shade-ranges/ | 7 | 21 | 95 | 0 | 93 |
| Pat McGrath Is Launching a Foundation With 36 Shade Options | https://fashionista.com/2019/06/pat-mcgrath-labs-skin-fetish-foundation-review | 7 | 37 | 96 | 30 | 95 |
| Meet Exa: Credo Beauty's New Private Label Makeup Line! | https://www.eonline.com/news/1177115/meet-exa-credo-beautys-new-private-label-makeup-line | 7 | 45 | 96 | 9 | 95 |
| Selena Gomez’s Entire Rare Beauty Drop Is Now Available to Shop At Sephora | https://www.seventeen.com/beauty/celeb-beauty/g33913578/selena-gomez-rare-beauty-available-to-shop-at-sephora/ | 7 | 31 | 95 | 2 | 94 |
| Is Fenty Hair Coming Soon? Here's What We Know | https://graziamagazine.com/us/articles/rihanna-files-trademark-fenty-hair/ | 7 | 30 | 95 | 23 | 95 |
| Having a diverse shade range of foundation is useless if nobody stocks it | https://www.image.ie/style/beauty/having-a-diverse-shade-range-of-foundation-is-useless-if-nobody-can-find-it-in-stores-123194 | 7 | 25 | 95 | 2 | 94 |
| This Indie Makeup Brand Has A Range Of Foundation Shades| [site:name] | https://www.essence.com/beauty/a-p-d-g-indie-beauty-brand-inclusive-foundation-shade-range/ | 7 | 41 | 96 | 13 | 95 |
| The best Black-owned beauty brands to support now | https://www.stylist.co.uk/beauty/black-owned-beauty-makeup-hair-brands-uk/240592 | 7 | 46 | 96 | 3 | 94 |
| Here’s When You Can Shop Fenty Beauty’s Newest Foundation (& Why You Should Buy It ASAP) | https://www.thezoereport.com/p/fenty-beautys-pro-filtr-hydrating-longwear-foundation-launches-aug-15-its-a-major-change-from-the-original-18540585 | 7 | 32 | 95 | 10 | 94 |
| Drug store cosmetic brands failing to cater to many BIPOC consumers | https://capitalcurrent.ca/drug-store-cosmetic-brands-failing-to-cater-to-many-bipoc-consumers/ | 7 | 22 | 95 | 14 | 95 |
| These 40 Fenty Beauty Pro Filt'r Foundation Reviews Show How Inclusive The Shade Range Is | https://www.bustle.com/p/these-40-fenty-beauty-pro-filtr-foundation-reviews-show-how-inclusive-the-shade-range-is-2349281 | 7 | 50 | 97 | 16 | 94 |
| The New Face of Beauty: Asian celebrity-owned beauty brands | https://www.prestigeonline.com/id/people-events/people/beauty-brands-owned-by-asian-celebs-2025/ | 7 | 27 | 95 | 5 | 94 |
| The Best Things to Buy From Rihanna’s Fenty Beauty Makeup Line | https://www.thecut.com/2017/09/best-of-rihanna-fenty-beauty-review-pictures.html | 7 | 45 | 96 | 4 | 95 |
| Black beauty influencers you should be following | https://thegrio.com/2024/08/21/black-beauty-influences-you-should-be-following/ | 7 | 33 | 96 | 26 | 95 |
| 11 Of The Best Foundations For A Flawless Face | https://www.theurbanlist.com/a-list/best-foundation | 7 | 27 | 95 | 0 | 94 |
| 5 foundations to buy if your Fenty Beauty shade is out of stock | https://www.stylist.co.uk/beauty/5-foundations-to-buy-if-your-fenty-beauty-shade-is-out-of-stock/207894 | 7 | 46 | 96 | 3 | 94 |
| People Shocked by Savage x Fenty's Butt-Baring Leggings Evidently Not Familiar With Rihanna | https://www.popsugar.com/fashion/rihanna-savage-x-fenty-open-back-butt-cleavage-leggings-48374122 | 7 | 44 | 96 | 10 | 95 |
| Bobby Shay Beauty: SG Beauty Brand With 24 Shade Foundation Range | https://zula.sg/bobby-shay-beauty/ | 7 | 13 | 95 | 9 | 94 |
| Fenty, Armani, And More: The 5 Best Foundations For Deep Skin Tones | https://madamenoire.com/1677916/5-best-foundations-deep-skin-tones/ | 6 | 27 | 96 | 20 | 95 |
| Everything You Know About Undertones Is Wrong | https://www.harpersbazaar.com/beauty/makeup/a71349644/olive-undertones-deeper-skin-explained/ | 6 | 50 | 97 | 8 | 95 |
| Gender-neutral beauty goes mainstream, here's what you need to know | https://abcnews.com/GMA/Style/gender-neutral-beauty-mainstream/story?id=61505032 | 6 | 48 | 96 | 53 | 95 |
| The 20 best bronzers of 2026 for every skin tone and finish: | https://www.voguescandinavia.com/articles/best-bronzers-for-natural-sun-kissed-glow-2 | 6 | 25 | 95 | 0 | 94 |
| Stop Guessing: Makeup Artists Share How to Actually ID Your Skin's Undertones | https://www.byrdie.com/whats-my-skin-undertone-11861025 | 6 | 44 | 96 | 5 | 94 |
| These Are, Without a Doubt, the 11 Best Foundations for Deep Skin Tones (According to a Beauty Editor & Celeb MUAs) | https://stylecaster.com/lists/best-foundations-deep-skin-tones/ | 6 | 32 | 96 | 26 | 95 |
| A Beauty Blogger Shares Charts That Analyze Foundation Shade Ranges | https://www.businessinsider.com/beauty-blogger-is-analyzing-foundation-shade-ranges-2021-4 | 6 | 62 | 97 | 28 | 95 |
| Lancôme sparks 50 shades of confusion over foundation relaunch | https://www.glossy.co/beauty/lancome-sparks-50-shades-of-confusion-over-foundation-relaunch/ | 6 | 41 | 96 | 4 | 94 |
| Top 5 budget-friendly makeup brands in South Africa that won't break the bank | https://www.glamour.co.za/beauty/makeup/top-5-budget-friendly-makeup-brands-in-south-africa-that-wont-break-the-bank-ef8548ed-0467-43bf-968f-35c964e110f0 | 6 | 18 | 95 | 2 | 94 |
| Credo launches Exa, an inclusive private-label makeup brand | https://www.glossy.co/beauty/credo-launches-exa-an-inclusive-private-label-makeup-brand/ | 6 | 41 | 96 | 4 | 94 |
| Not Fair: The best makeup brands for olive and dark skin tones | https://www.getthegloss.com/beauty/makeup/not-fair-the-best-makeup-brands-for-darker-skin-tones/ | 6 | 21 | 95 | 0 | 94 |
| Charlotte-based Belk launches 'Inclusive Beauty' collection, putting spotlight on diverse-owned brands | https://www.bizjournals.com/charlotte/news/2022/12/01/belk-inclusive-beauty-diversity-retailing-shopping.html | 6 | 66 | 97 | 15 | 95 |
| Arbelle's inclusive Shade Finder AI redefines foundation shopping for all skin tones | https://cosmeticsbusiness.com/arbelle-s-inclusive-shade-finder-ai-redefines-foundation-shopping | 6 | 32 | 96 | 23 | 95 |
| 32 best online beauty stores for all your makeup needs | https://www.indy100.com/wishlist/best-online-makeup-store-skincare-organic-cruelty-free-9594746 | 6 | 32 | 96 | 3 | 95 |
| Best foundations for Asian skin suitable for all skin types | https://www.standard.co.uk/shopping/esbest/beauty/best-foundation-brands-asian-combination-oily-skin-a4337636.html | 6 | 52 | 97 | 6 | 95 |
| The 8 best foundations for dark skin, reviewed by a beauty editor | https://www.womanandhome.com/beauty/makeup/best-foundations-for-dark-skin/ | 5 | 33 | 95 | 1 | 94 |
| Skin undertones are the secret to the perfect foundation match - here’s how to find yours | https://www.goodhousekeeping.com/uk/beauty/skincare/a559931/skin-tone-colour-undertones-cool-warm-neutral/ | 5 | 47 | 97 | 18 | 94 |
| I'm a BIPOC Editor Who Loves Makeup—These 6 Brands Have the Best Shade Ranges | https://www.whowhatwear.com/best-shade-range | 5 | 38 | 96 | 5 | 94 |
| 10 best full-coverage foundations for long-lasting glam, tested for all skin needs | https://nypost.com/article/best-full-coverage-foundations/ | 5 | 56 | 97 | 49 | 96 |
| Having 40 Foundation Shades Doesn’t Make a Brand Inclusive—Here’s What Does | https://theeverygirl.com/brown-girl-hands/ | 5 | 35 | 96 | 28 | 95 |
| 11 inclusive makeup brands with products for all skin tones | https://www.reviewed.com/beauty/features/inclusive-makeup-brands-products-all-skin-tones | 5 | 36 | 95 | 7 | 95 |
| Of the 120+ Foundations I've Tried, These 17 Look Stunning on Deep Skin Tones Like Mine | https://www.whowhatwear.com/best-foundations-for-dark-skin-tones | 5 | 38 | 96 | 5 | 94 |
| We Asked Black Makeup Artists to Share Their Best Foundation Tips | https://www.allure.com/story/foundation-tips-from-black-makeup-artists | 5 | 49 | 97 | 5 | 94 |
| TikTok creators say beauty industry still has an inclusivity problem after popular makeup company generates backlash | https://www.nbcnews.com/news/nbcblk/youthforia-foundation-shade-range-inclusive-controversy-tiktok-rcna119466 | 5 | 59 | 97 | 21 | 95 |
| Makeup Artists Agree: These Are the Best Foundations for Asian Skin Tones | https://www.whowhatwear.com/best-foundations-for-asian-skin | 5 | 38 | 96 | 5 | 94 |
| The 7 Best Nail Colors for Deep Skin Tones, According to Experts | https://www.newbeauty.com/view/best-nail-colors-for-deep-skin-tones | 5 | 32 | 96 | 2 | 94 |
| The Best Clean Foundations for Melanin-Rich Skin Tones | https://www.wmagazine.com/beauty/best-foundations-darker-skin-tones-clean-beauty | 5 | 37 | 96 | 2 | 94 |
| The very best 15 dark-skin foundations that actually deserve all the praise | https://www.glamourmagazine.co.uk/gallery/best-products-for-dark-skin | 5 | 46 | 96 | 10 | 95 |
| Why You Should Use a Color Corrector | https://www.allure.com/story/best-color-corrector | 5 | 49 | 97 | 5 | 94 |
| GRAZIA INDIE BEAUTY SUPERSTARS 2024 | Grazia India | https://www.grazia.co.in/beauty-and-health/grazia-indie-beauty-superstars-2024_-13059.html | 5 | 20 | 96 | 0 | 94 |
| 9 Of The Best Cool-Toned Contours That Genuinely Sculpt, Add Shadow And Define Your Facial Features | https://www.elle.com/uk/beauty/make-up/g69593243/best-cool-toned-contours/ | 5 | 46 | 97 | 11 | 95 |
| TIRTIR's Viral Cushion Foundation Now Comes In 40 Shades — A Game Changer For K-Beauty Fans | https://girlstyle.com/sg/article/148897/tirtir-cushion-40-shades | 5 | 17 | 95 | 14 | 95 |
| Still Trying To Ace Your Base? Here, The 15 Best Foundations For Every Skin Tone | https://www.cosmopolitanme.com/beauty/14338-still-trying-to-ace-your-base-here-the-15-best-foundations-for-every-skin-tone | 5 | 22 | 95 | 0 | 92 |
| Rare Beauty UK: Where to buy Rare Beauty UK – plus our fave Rare Beauty products and gift sets | https://mamabella.uk/rare-beauty-selena-gomez-makeup-uk/ | 5 | 2 | 95 | 0 | 93 |
| Five foundations that actually work for deep skin tones | https://rollingout.com/2026/06/17/five-foundations-that-actually-work/ | 5 | 32 | 96 | 26 | 95 |
| Clarins unveils the AI Shade Finder, the most precise ever foundation matcher | https://www.prnewswire.com/news-releases/clarins-unveils-the-ai-shade-finder-the-most-precise-ever-foundation-matcher-302693339.html | 4 | 64 | 97 | 18 | 95 |
| Cosmetic Dyes Market Size, Share, Growth, 2034 | https://straitsresearch.com/report/cosmetic-dyes-market | 4 | 37 | 96 | 31 | 95 |
| How to Find Your Perfect Foundation Shade if You've Got Dark Skin | https://www.allure.com/story/how-to-choose-foundation-for-dark-skin-tones | 4 | 49 | 97 | 5 | 94 |
| How Clarins reached 70% conversion and doubled its basket size in brick-and-mortar test of shade-matching tech | https://www.glossy.co/beauty/how-clarins-reached-70-conversion-and-doubled-its-basket-size-in-brick-and-mortar-test-of-shade-matching-tech/ | 4 | 41 | 96 | 4 | 94 |
| Skin-First Foundation Pop-Ups | https://www.trendhunter.com/trends/double-serum-foundation | 4 | 40 | 96 | 4 | 94 |
| Is it actually hard to create foundation for darker skin? | https://www.dazeddigital.com/beauty/article/62654/1/how-difficult-is-it-actually-to-create-foundation-shades-for-darker-skin | 4 | 42 | 96 | 5 | 94 |
| Lipstick Market Size, Share, Industry Analysis, Report, 2034 | https://www.fortunebusinessinsights.com/lipstick-market-112769 | 4 | 48 | 97 | 9 | 94 |
| These Drugstore Foundations Won't Settle Into Fine Lines | https://www.allure.com/story/best-drugstore-foundations-for-mature-skin | 4 | 49 | 97 | 5 | 94 |
| How to Shade-Match Foundation (No Matter Your Skin Tone) | https://goop.com/beauty/makeup/how-to-shade-match-foundation/ | 4 | 36 | 96 | 30 | 95 |
| Il Makiage foundation review: Is the Woke Up Like This foundation really worth the hype? | https://mamabella.uk/review/il-makiage-reviews-foundation-woke-up-like-this/ | 4 | 2 | 95 | 0 | 93 |
| What Is Beauty Tech - The Complete Guide 2026 | https://www.perfectcorp.com/business/blog/general/the-complete-guide-to-beauty-tech | 4 | 33 | 96 | 2 | 94 |
| Fenty Beauty and Fenty Skin Launch at Space NK | https://beautynewsdaily.com/fenty-beauty-launches-in-space-nk/ | 4 | 10 | 95 | 8 | 95 |
| Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception | https://www.whowhatwear.com/best-foundation-for-large-pores | 4 | 38 | 96 | 5 | 94 |
| The beauty industry is failing people of color | https://thewellesleynews.com/14406/opinions/the-beauty-industry-is-failing-people-of-color/ | 4 | 13 | 95 | 6 | 95 |
| Beauty influencer championing ‘tone inclusivity’ checks the makeup industry | https://www.today.com/style/beauty/golloria-george-makeup-shade-inclusivity-interview-rcna152380 | 4 | 53 | 97 | 17 | 95 |
| "The ultimate colour match": How to easily find your foundation shade, plus 4 ways to master your undertone | https://www.cosmopolitan.com/uk/beauty-hair/makeup/a69163872/how-to-find-foundation-shade/ | 4 | 51 | 97 | 13 | 95 |
| Liquid Makeup Market Size, Share | CAGR of 5.2% | https://market.us/report/liquid-makeup-market/ | 4 | 42 | 96 | 34 | 95 |
| Perfect Corp. Partners with MAKE UP FOR EVER for AI-powered Foundation Shade Matching, Virtual Try-On, and Personalized Product Recommendations | https://www.businesswire.com/news/home/20200420005462/en/Perfect-Corp.-Partners-with-MAKE-UP-FOR-EVER-for-AI-powered-Foundation-Shade-Matching-Virtual-Try-On-and-Personalized-Product-Recommendations | 4 | 61 | 97 | 28 | 95 |
| These Tinted Moisturizers Don’t Settle Into Fine Lines—Promise | https://www.allure.com/story/best-tinted-moisturizer-for-mature-skin | 4 | 49 | 97 | 5 | 94 |
| How I Found My Foundation Shade (Even Though There Were 100 Choices) | https://www.thezoereport.com/p/pur-4-in-1-love-your-selfie-foundation-comes-in-100-shades-heres-how-i-found-mine-review-17040557 | 4 | 32 | 95 | 10 | 94 |
| AS Beauty Shutters Cover FX And Mally Beauty | https://www.beautyindependent.com/as-beauty-shutters-cover-fx-mally-beauty/ | 4 | 27 | 95 | 1 | 94 |
| This South Korean beauty brand uses AI and robots for the perfect foundation shade match | https://www.fastcompany.com/91154447/south-korean-beauty-brand-amorepacific-ai-perfect-foundation-shade-match | 4 | 61 | 97 | 19 | 95 |
| We've ranked Boots No7 foundations from worst to best, from Stay Perfect to Beautifully Matte | https://mamabella.uk/no7-foundation-review-best-worst-stay-perfect/ | 4 | 2 | 95 | 0 | 93 |
| How to Choose a Concealer Shade for Your Skin Tone | https://www.byrdie.com/how-to-choose-concealer | 4 | 44 | 96 | 5 | 94 |
| How Inclusivity Is Driving K-Beauty’s Second Wave | https://www.vogue.com/article/inclusivity-k-beauty-second-wave | 4 | 52 | 97 | 16 | 95 |
| Trust Me, I've Tried Them All—These Are the 9 Best Foundations for Dark Skin | https://www.whowhatwear.com/beauty/makeup/best-foundations-for-dark-skin | 4 | 38 | 96 | 5 | 94 |
| IT Cosmetics Hasn't Even Launched This Foundation Yet, and People Are Already Mad | https://www.teenvogue.com/story/it-cosmetics-bye-bye-foundation-controversy | 4 | 49 | 97 | 4 | 94 |
| Algorithm Meets Artistry: Estée Lauder’s Tech Approach to Perfect Foundation Matches | https://afrotech.com/algorithm-meets-artistry-estee-lauders-tech-approach-to-perfect-foundation-matches | 4 | 44 | 97 | 32 | 95 |
| Fenty Beauty’s New Shade Finder Handpicks the Best Products for Your Skin Tone | https://www.allure.com/story/fenty-beauty-shade-finder-quiz-makeup-by-skin-tone | 4 | 49 | 97 | 5 | 94 |
| My Favorite Makeup Brands for Black Women | https://theeverygirl.com/makeup-brands-for-black-women/ | 4 | 35 | 96 | 28 | 95 |
| Clarins Launches AI Shade Finder with 96% Foundation Match Accuracy | https://www.globalcosmeticsnews.com/clarins-launches-ai-shade-finder-with-96-foundation-match-accuracy/ | 4 | 24 | 96 | 7 | 95 |
| Woman Calls Out Beauty Brands For Falsely Advertising Inclusive Makeup Shades For Dark-Skin Women — 'It's Already Hard To Find Shades' | https://www.yourtango.com/entertainment/woman-criticizes-beauty-brands-non-inclusive-makeup-shades | 4 | 32 | 96 | 8 | 95 |
| Hydrating Foundations That Won’t Aggravate Acne-Prone Skin? They Exist | https://www.allure.com/story/best-foundation-for-acne | 4 | 49 | 97 | 5 | 94 |
| How Do You Color Match? Sephora Beauty Director Helen Dagdag Shares Her Expert Tips | https://www.eonline.com/news/1374816/how-do-you-color-match-sephora-beauty-director-helen-dagdag-shares-her-expert-tips | 4 | 45 | 96 | 9 | 95 |
| SHEGLAM’s New Powder Foundation Is Literally Made for Everyone | https://www.elitedaily.com/beauty/this-new-powder-foundation-is-literally-made-for-everyone | 4 | 38 | 96 | 25 | 95 |
| What Ulta Beauty is looking for in up-and-coming brands | https://www.glossy.co/beauty/ulta-beauty-up-and-coming-brands/ | 4 | 41 | 96 | 4 | 94 |
| Makeup Artists Say These Are the Best Foundations for Older Women | https://www.glamour.com/gallery/best-foundations-for-mature-skin | 4 | 43 | 96 | 6 | 94 |
| Target's Makeup Aisle Just Became WAY More Inclusive | https://www.allure.com/story/target-new-makeup-brands-for-dark-skin-tones | 4 | 49 | 97 | 5 | 94 |
| The Best Powder Foundations We Tested, From Dewy to Matte—Right This Way | https://www.instyle.com/best-powder-foundations-8349533 | 4 | 41 | 96 | 9 | 94 |
| These 13 Brands Make Nude Makeup Products In Your Exact Shade | https://www.elitedaily.com/style/nude-makeup-brands-all-skin-tones | 4 | 38 | 96 | 25 | 95 |
| It’s a Very Big Deal That Fenty Beauty Is Coming to the Caribbean | https://www.allure.com/story/fenty-beauty-caribbean-expansion | 4 | 49 | 97 | 5 | 94 |
| The 16 Best Foundations for Mature Skin, Confirmed by a Beauty Editor | https://www.whowhatwear.com/uk/best-foundation-for-mature-skin | 4 | 38 | 96 | 5 | 94 |
| Five Beauty Brand Founders’ Takes On Why The Fenty 40 Shouldn't Be The Shade Inclusivity Gold Standard | https://www.beautyindependent.com/five-beauty-brand-founders-takes-on-fenty-40-shade-inclusivity-gold-standard/ | 4 | 27 | 95 | 1 | 94 |
| Rihanna's new Fenty Beauty passes the test with flying colors | https://silverchips.mbhs.edu/content/rihannas-new-fenty-beauty-passes-the-test-with-flying-colors-30999/ | 4 | - | - | 4 | 95 |
| Best Skin Tints: Tested, Reviewed And Worth The Hype | https://www.forbes.com/sites/coreincarter/2025/09/26/best-skin-tints-for-all-skin-tones-tested--reviewed/ | 4 | 68 | 97 | 32 | 95 |
| We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried | https://www.whowhatwear.com/uk/best-foundations | 4 | 38 | 96 | 5 | 94 |
| MAC Is Now Offering 60 Shades of Foundation | https://www.glamour.com/story/mac-60-shades-of-foundation | 4 | 43 | 96 | 6 | 94 |
| This New Black-Owned K-Beauty Brand Is Making Cushion Foundation for Deep Skin Tones | https://www.glamour.com/story/dr-gio-cosmetics-cushion-foundation-review | 4 | 43 | 96 | 6 | 94 |
| The Shady Truth About Inclusive Beauty (And How Brands Can Improve) | https://www.businessoffashion.com/articles/beauty/the-shady-truth-about-inclusive-beauty-and-how-brands-can-improve/ | 4 | 42 | 96 | 7 | 94 |
| How to Find the Right Concealer Shade with AI Tech | https://www.perfectcorp.com/business/blog/retail/no-touch-solutions-for-beauty-retail | 4 | 33 | 96 | 2 | 94 |
| Female-founded Pretty Smart cosmetics hit Walmart shelves | https://drugstorenews.com/female-founded-pretty-smart-cosmetics-hit-walmart-shelves | 4 | 27 | 95 | 21 | 95 |
| This $16 Drugstore Foundation Might Be the Best One I've Tried All Year | https://www.marieclaire.com/beauty/makeup/best-drugstore-foundations/ | 4 | 39 | 96 | 5 | 94 |
| Glossier Finally Increased Its Foundation Shade Range | https://www.thecut.com/2019/01/glossier-expands-skin-tint-stretch-concealer-shades.html | 4 | 45 | 96 | 4 | 95 |
| Sephora’s ‘Perfect Shade’ Campaign Redefines Beauty Standards Across APAC | https://lbbonline.com/news/Sephora-Perfect-Shade | 4 | 44 | 96 | 34 | 95 |
| These foundations rescued my dry winter skin: Shop my full review | https://nypost.com/article/best-foundations-for-dry-skin-review/ | 4 | 56 | 97 | 49 | 96 |
| Glossy Pop Newsletter: K-Beauty makeup could be the next big thing, if it masters inclusivity | https://www.glossy.co/beauty/glossy-pop-newsletter-k-beauty-makeup-could-be-the-next-big-thing-if-it-masters-inclusivity/ | 4 | 41 | 96 | 4 | 94 |
| A makeup expert’s guide to finding out if your skin undertone is warm, cool or neutral | https://www.vogue.in/beauty/content/how-to-find-out-your-skins-undertone-warm-cool-neutral-foundation-shade-guide | 4 | 35 | 95 | 1 | 94 |
| Skincare-Infused Long-Wear Foundations | https://www.trendhunter.com/trends/skincareinfused-longwear-foundation | 4 | 40 | 96 | 4 | 94 |
| These 10 foundations for mature skin soften lines and blur imperfections | https://nypost.com/article/best-foundation-for-mature-skin-for-every-skin-type/ | 4 | 56 | 97 | 49 | 96 |
| The TIRTIR Mask Fit Red Cushion Foundation Has 13,000 5-Star Reviews—Is It *That* Good? | https://www.purewow.com/beauty/tirtir-mask-fit-red-cushion-foundation-review | 4 | 37 | 96 | 2 | 94 |
| Fenty Beauty accelerates expansion with Space NK launch | https://theindustry.beauty/fenty-beauty-accelerates-expansion-with-space-nk-launch/ | 4 | 19 | 95 | 13 | 94 |
| Fenty Beauty’s Shade Finder Offers Shade Suggestions For Every Single One Of Its Products | https://www.bustle.com/p/fenty-beautys-shade-finder-offers-shade-suggestions-for-every-single-one-of-its-products-17920463 | 4 | 50 | 97 | 16 | 94 |
| CVS Announced Their Best-Selling Beauty Products For 2018 & I Swear I've Got Them All | https://www.elitedaily.com/p/the-best-selling-beauty-products-at-cvs-in-2018-all-deserve-a-hard-earned-spot-in-your-makeup-bag-15550880 | 4 | 38 | 96 | 25 | 95 |
| Why Hasn't The “Fenty Effect” Hit K-Beauty? | https://www.refinery29.com/en-us/k-beauty-bb-cc-cream-darker-shades | 4 | 45 | 97 | 14 | 95 |
| Huda Beauty Just Swatched Its 30 Foundation Shades on a Super Inclusive Group of Models | https://www.allure.com/story/huda-beauty-faux-filter-foundation-inclusive-photo | 4 | 49 | 97 | 5 | 94 |
| We Tested 40 Concealers for Six Weeks. These Are the 4 We’d Buy Again. | https://www.nytimes.com/wirecutter/reviews/best-concealers/ | 4 | 68 | 97 | 35 | 96 |
| Fenty Beauty launches across India via Sephora and Tira Beauty | https://cosmeticsbusiness.com/fenty-beauty-launches-across-india | 4 | 32 | 96 | 23 | 95 |
| Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception | https://www.whowhatwear.com/uk/best-foundation-for-large-pores | 4 | 38 | 96 | 5 | 94 |
| This Fenty Foundation Kept My Skin Shine-Free in the Georgia Heat | https://www.byrdie.com/fenty-beauty-pro-filtr-soft-matte-longwear-foundation-review-5176686 | 4 | 44 | 96 | 5 | 94 |
| Why Hasn't The “Fenty Effect” Hit K-Beauty? | https://www.refinery29.com/en-ca/k-beauty-bb-cc-cream-darker-shades | 4 | 45 | 97 | 14 | 95 |
| 9 best drugstore foundations tried and tested – from just £3.99 | https://www.cosmopolitan.com/uk/beauty-hair/makeup/g64988939/best-drugstore-foundations/ | 4 | 51 | 97 | 13 | 95 |
| A New Beauty Bedrock: Take A Look At Charlotte Tilbury’s New Beautiful Skin Foundation | https://www.harpersbazaararabia.com/hbanews/charlotte-tilbury-beautiful-skin-foundation | 4 | 25 | 95 | 1 | 94 |
| Sephora Launches Haus Labs by Lady Gaga Across Asia Pacific | https://www.globalcosmeticsnews.com/sephora-launches-haus-labs-by-lady-gaga-across-asia-pacific/ | 4 | 24 | 96 | 7 | 95 |
| 7 Black-Owned Brands Catering To All Skin Tones | https://travelnoire.com/black-owned-brands-catering-to-all-skin-tones | 4 | 26 | 96 | 19 | 95 |
| We Tried Benefit’s Skin-Improving Foundation — & The Results Wowed Us | https://www.refinery29.com/en-gb/benefit-porefessional-foundation-review | 4 | 45 | 97 | 14 | 95 |
| We’ve Tested Hundreds of Skin Tints Between Us—These 6 Are Easily the Best | https://www.whowhatwear.com/uk/best-skin-tints | 4 | 38 | 96 | 5 | 94 |
| EXCLUSIVE: Golloria George: "The beauty industry has gotten comfortable with the bare minimum" | https://www.hellomagazine.com/hfm/editions-april-beauty-2025/826260/exclusive-golloria-george-the-beauty-industry-has-gotten-very-comfortable-with-the-bare-minimum/ | 4 | 37 | 96 | 3 | 94 |
| Makeup Artists Use These 18 Foundations to Make Dark Spots Vanish | https://www.whowhatwear.com/best-foundations-for-hyperpigmentation | 4 | 38 | 96 | 5 | 94 |
| The 8 best concealers for dark skin, reviewed by a beauty editor | https://www.womanandhome.com/beauty/makeup/best-concealers-for-dark-skin/ | 4 | 33 | 95 | 1 | 94 |
| 13 Black-Owned Makeup Brands Team Byrdie Can't Get Enough Of | https://www.byrdie.com/black-owned-makeup-brands-8789969 | 4 | 44 | 96 | 5 | 94 |
| Liquid Contour Collections | https://www.trendhunter.com/trends/soft-pinch-liquid-contour1 | 4 | 40 | 96 | 4 | 94 |
| Il Makiage Foundation Promises to Match Your Skin Tone Perfectly—So I Put It to the Test | https://www.rd.com/article/il-makiage-foundation-review/ | 4 | 44 | 97 | 7 | 95 |
| This NARS Foundation Is Perfect For Skin With Yellow Undertones | https://www.thelist.com/740392/this-nars-foundation-is-perfect-for-skin-with-yellow-undertones/ | 4 | 30 | 96 | 8 | 95 |
| Dior Forever Skin Glow foundation review: The best dewy foundation for mature skin | https://mamabella.uk/review/dior-forever-skin-glow-foundation-shades-swatches/ | 4 | 2 | 95 | 0 | 93 |
| Which Charlotte Tilbury Foundation Formula Is Right for You? | https://www.byrdie.com/charlotte-tilbury-foundation-review-6752483 | 4 | 44 | 96 | 5 | 94 |
| Diversity, inclusiveness can be game changers for K-beauty | https://www.koreatimes.co.kr/lifestyle/trends/20241104/diversity-inclusiveness-can-be-game-changers-for-k-beauty | 4 | 41 | 96 | 13 | 95 |
| 10 Beauty Brands With The Widest Range Of Liquid Foundation Shades | https://www.harpersbazaar.com.sg/beauty/10-beauty-brands-widest-range-liquid-foundation-shades | 4 | 19 | 95 | 1 | 94 |
| The Best Foundations of All Time, According to Makeup Artists | https://www.oprahdaily.com/beauty/g42556236/best-foundation/ | 4 | 41 | 96 | 4 | 94 |
| Free Foundation Match App: Find Your Foundation Shade | https://www.perfectcorp.com/consumer/blog/makeup/foundation-shade-finder-3-tips-to-find-your-perfect-shade | 4 | 33 | 96 | 2 | 94 |
| 5 Editors Tested Huda Beauty’s New Easy Blur Natural Airbrush Foundation | https://www.allure.com/story/huda-beauty-easy-blur-natural-airbrush-foundation-review | 4 | 49 | 97 | 5 | 94 |
| Surprise! Fenty Beauty Is Launching A Skin Tint Just In Time For Spring | https://www.thezoereport.com/beauty/fenty-beauty-eaze-drop-blurring-skin-tint | 4 | 32 | 95 | 10 | 94 |
| These Are the Best Sunscreens for Dark Skin That Don’t Leave a White Cast | https://www.glamour.com/gallery/best-sunscreens-for-dark-skin | 4 | 43 | 96 | 6 | 94 |
| 3 Women With Albinism Share Their Makeup Routines | https://www.self.com/story/women-with-albinism-share-makeup-routines | 4 | 43 | 96 | 7 | 94 |
| The 15 Best Foundations for Darker Skin Tones, According to Women of Color | https://www.self.com/gallery/best-foundations-for-darker-skin | 4 | 43 | 96 | 7 | 94 |
| 7 Best Full-Coverage Concealers for Mature Skin That Look Natural | https://www.luxurytravelmagazine.com/news-articles/best-full-coverage-concealers-for-mature-skin-that-look-natural | 4 | 24 | 95 | 0 | 93 |
| Struggling to find your perfect foundation shade if you can’t get to the shops? This genius tool will help... | https://www.glamourmagazine.co.uk/article/foundation-shade-finder | 4 | 46 | 96 | 10 | 95 |
| These concealers cover everything from a stubborn spot to dark under-eye circles | https://www.cosmopolitan.com/uk/beauty-hair/makeup/g1070/best-concealer/ | 4 | 51 | 97 | 13 | 95 |
| High-End Highlighter Collections | https://www.trendhunter.com/trends/gucci-glow-highlighter | 4 | 40 | 96 | 4 | 94 |
| Enhance Your Facial Structure With These MUA and Tester-Approved Contour Palettes | https://www.instyle.com/best-contour-palettes-7481522 | 4 | 41 | 96 | 9 | 94 |
| 'I could never find a shade that suited my skin tone.' How foundation is changing in 2021. | https://www.mamamia.com.au/loreal-true-match-foundation-shades/ | 4 | 34 | 96 | 7 | 94 |
| Meet Kaja, The First Color-Inclusive K-Beauty Line At Sephora | https://www.refinery29.com/en-us/kaja-k-beauty-launch-2018 | 4 | 45 | 97 | 14 | 95 |
| 9 Beauty Editor–Approved Concealers That Truly Deliver on Dark Skin Tones | https://www.marieclaire.co.uk/beauty/make-up/best-concealers-for-dark-skin-tones | 4 | 36 | 95 | 3 | 94 |
| Fans Demand Answers From Makeup Brand Who Disabled Comments Following Controversy Over Creating Foundation Shade That Resembles Black Face | https://atlantablackstar.com/2024/05/02/youthforia-makeup-blackface-foundation-shade/ | 4 | 27 | 96 | 21 | 95 |
| Cruelty-Free Kohl Liners | https://www.trendhunter.com/trends/kohl-eyeliner-collection | 4 | 40 | 96 | 4 | 94 |
| 5 Most Suitable Foundations For Deep & Dark Brown Indian Skin Tones Available In The Country | https://www.idiva.com/beauty/makeup/foundations-with-diverse-shade-range-for-deep-and-dark-brown-indian-skin-tones/18044873 | 4 | 23 | 95 | 11 | 95 |
| The 8 best lipsticks for dark skin tones, reviewed by a beauty editor | https://www.womanandhome.com/beauty/makeup/best-lipsticks-for-dark-skin/ | 4 | 33 | 95 | 1 | 94 |
| Revamp your beauty game with ultra-cool vegan and cruelty-free makeup brands that are good for you and the planet | https://thehoneycombers.com/singapore/vegan-cruelty-free-makeup-beauty-brands/ | 4 | 26 | 95 | 21 | 95 |
| The Best Tinted Moisturizers With SPF Provide Lightweight Coverage and Sun Protection | https://www.vogue.com/article/best-tinted-moisturizer | 4 | 52 | 97 | 16 | 95 |
| Myer to launch Rihanna’s Fenty Beauty brands in Australia | https://insideretail.com.au/sectors/myer-to-launch-rihannas-fenty-beauty-brands-in-australia-202601 | 4 | 31 | 95 | 20 | 95 |
| The 10 Best Contour Sticks, According to Makeup Artists | https://www.yahoo.com/lifestyle/10-best-contour-sticks-according-155050837.html | 4 | 69 | 97 | 44 | 96 |
| Continued rise of Chinese fashion and beauty brands: What it means for Singapore retail | https://www.straitstimes.com/life/style/continued-rise-of-chinese-fashion-and-beauty-brands-what-it-means-for-singapore-retail | 4 | 49 | 97 | 9 | 95 |
| FAE Beauty Raises Funds to Power Inclusive Makeup | https://www.passionateinmarketing.com/fae-beauty-closes-inr-17-crore-round-to-strengthen-d2c-and-retail-expansion-led-by-spring-marketing-capital/ | 4 | 22 | 95 | 0 | 94 |
| These makeup brands offer the most diverse colour range foundations so you can immediately add to cart | https://www.nowtolove.com.au/shopping/beauty/best-foundation-dark-skin-australia-65923/ | 4 | 28 | 95 | 3 | 94 |
| 12 Makeup Brands With Large Shade Ranges That Prioritize Inclusive Beauty | https://www.hercampus.com/style/makeup-brands-shade-ranges-inclusive-beauty/ | 3 | 32 | 96 | 5 | 94 |
| How TIRTIR’s Viral Red Cushion Foundation Went From 3 to 40 Shades in Less Than a Year | https://www.teenvogue.com/story/tirtir-viral-red-cushion-foundation-shade-expansion-interview | 3 | 49 | 97 | 4 | 94 |
| The Viral Foundation That's Actually Worth It, According to Cosmo Editors | https://www.cosmopolitan.com/style-beauty/beauty/a61649401/il-makiage-foundation-reviews/ | 3 | 51 | 97 | 13 | 95 |
| This Homegrown Makeup Brand Offers The Most Inclusive Foundation Range In India Thus Far | https://elle.in/type-beauty-new-foundations-launch-ananya-kapur/ | 3 | 27 | 95 | 19 | 95 |
| Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot | https://cosmeticsbusiness.com/sephora-rolls-out-quiet-hours-shopping-initiative-globally | 2 | 32 | 96 | 23 | 95 |
| The Evolution of Foundation Shade Ranges. | https://www.strikemagazines.com/blog-2-1/the-evolution-of-foundation-shade-ranges | 2 | 9 | 95 | 0 | 0 |
| From Simply Nam, Kiro to Kay Beauty, 7 inclusive brands that work across Indian skin tones | https://www.harpersbazaar.in/beauty/story/from-simply-nam-kiro-to-kay-beauty-7-inclusive-brands-that-work-across-indian-skin-tones-1380926-2026-04-26 | 2 | 22 | 95 | 0 | 93 |
| Beauty giant Sephora to focus on inclusivity and accessibility in new Scottish stores | https://www.heraldscotland.com/news/26100521.sephora-bringing-inclusive-beauty-initiative-new-edinburgh-store/ | 2 | 37 | 96 | 2 | 95 |
| Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience | https://corporate.jcpenney.com/2021/07/20/introducing-jcpenney-beauty-the-retailers-new-fully-inclusive-beauty-experience/ | 2 | 34 | 96 | 7 | 94 |
| Mind the Gap: Analyzing the Inclusivity of Foundation Shade Ranges | https://beautymatter.com/articles/analyzing-the-inclusivity-of-foundation-shade-ranges | 2 | 28 | 95 | 22 | 95 |
| Thirteen Lune’s mission: Make beauty retail more inclusive | https://www.vogue.com/article/thirteen-lunes-mission-make-beauty-retail-more-inclusive | 2 | 52 | 97 | 16 | 95 |
| JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience | https://www.businesswire.com/news/home/20210930005584/en/JCPenney-Unveils-Brands-and-Store-Locations-for-New-Inclusive-Beauty-Experience | 2 | 61 | 97 | 28 | 95 |
| J.C. Penney to unveil inclusive beauty concept | https://www.retaildive.com/news/jc-penney-to-unveil-inclusive-beauty-concept/607532/ | 2 | 50 | 97 | 5 | 94 |
| Youthforia Expands Date Night Foundation Shade Range After Facing Criticism Over Lack Of Shade Inclusivity | https://www.beautyindependent.com/youthforia-expands-date-night-foundation-shade-range-facing-criticism-lack-shade-inclusivity/ | 2 | 27 | 95 | 1 | 94 |
| Certified Inclusive beauty brands outpaced growth of less inclusive competitors | https://drugstorenews.com/certified-inclusive-beauty-brands-outpaced-growth-less-inclusive-competitors | 2 | 27 | 95 | 21 | 95 |
| Inclusive Beauty Brands Share Their Vision For Thirteen Lune’s Post-Acquisition Future | https://www.beautyindependent.com/inclusive-beauty-brands-share-vision-thirteen-lune-post-acquisition-future/ | 2 | 27 | 95 | 1 | 94 |
| Shop with Pride: These beauty brands, products, and retailers support the LGBTQIA+ community | https://abc7ny.com/post/glam-lab-beauty-brands-and-retailers-supporting-the-lgbtqia-community-jos-johanna-trupp/11990708/ | 2 | 39 | 96 | 33 | 95 |
| Sephora accelerates clean makeup push | https://www.glossy.co/beauty/sephora-accelerates-clean-makeup-push/ | 2 | 41 | 96 | 4 | 94 |
| Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores | https://fashionista.com/2022/09/jcpenney-thirteen-lune-partnership-store-expansion | 2 | 37 | 96 | 30 | 95 |
| Sephora Introduces ‘Quiet Hours’ At Stores Worldwide | https://www.disabilityscoop.com/2026/07/07/sephora-introduces-quiet-hours-at-stores-worldwide/32071/ | 2 | 28 | 95 | 2 | 94 |
| Sharon Chuter on Uoma Beauty's Morphe launch: The retailer is 'doing the work' for inclusivity | https://www.glossy.co/beauty/sharon-chuter-on-uoma-beautys-morphe-launch-the-retailer-is-doing-the-work-for-inclusivity/ | 2 | 41 | 96 | 4 | 94 |
| Youthforia shuts down following racial insensitivity backlash | https://www.personalcareinsights.com/news/youthforia-shuts-down-following-racial-insensitivity-backlash.html | 2 | 22 | 95 | 0 | 93 |
| Founders of Black-owned brands adapt their hopes and business plans for a post-DEI era | https://whyy.org/articles/black-owned-brands-post-dei-era/ | 2 | 40 | 96 | 34 | 95 |
| Why Diversity And Inclusion Remain Important In Beauty Marketing | https://www.forbes.com/sites/forbeseq/2024/02/15/why-diversity-and-inclusion-remain-important-in-beauty-marketing/ | 2 | 68 | 97 | 32 | 95 |
| Fenty Beauty And Fenty Skin Launch Nationwide In India Via Sephora And Tira | https://infashionbusiness.com/home/news_details/6057/14 | 2 | 8 | 95 | 6 | 94 |
| This Foundation Just Went Viral for the BEST Reason | https://www.teenvogue.com/story/apdg-foundation-viral-shade-range | 2 | 49 | 97 | 4 | 94 |
| Boots’ debut perfume-only store to make ‘world of fine fragrance more inclusive’ | https://cosmeticsbusiness.com/boots-debut-perfume-only-store-to-make-world | 2 | 32 | 96 | 23 | 95 |
| JCPenney Expands JCPenney Beauty Presence with Nationwide In-Store Rollout Starting Next Month | https://corporate.jcpenney.com/2022/09/19/jcpenney-expands-jcpenney-beauty-presence-with-nationwide-in-store-rollout-starting-next-month/ | 2 | 34 | 96 | 7 | 94 |
| Davenport JCPenney to launch inclusive beauty experience | https://www.theledger.com/story/business/2021/10/20/jcpenney-celebrate-opening-new-store-inclusive-beauty-experience-davenport/8535392002/ | 2 | 30 | 96 | 1 | 95 |
| Inclusive Retailer-Backed Films | https://www.trendhunter.com/trends/sephora-beauty-belonging | 2 | 40 | 96 | 4 | 94 |
| How inclusive is your foundation range? Arbelle offers free analysis for cosmetic brands | https://cosmeticsbusiness.com/how-inclusive-is-your-foundation-range-arbelle-offers | 2 | 32 | 96 | 23 | 95 |
| Dry Skin, Oily Skin, Mature Skin—These Foundation Sticks Work for Everyone | https://www.eonline.com/news/1432505/foundation-sticks-are-summers-easiest-beauty-hack-starting-at-s7 | 2 | 45 | 96 | 9 | 95 |
| Nordstrom launches category dedicated to black-owned beauty brands | https://cosmeticsbusiness.com/nordstrom-launches-category-dedicated-to-black-owned-beauty-brands--170775 | 2 | 32 | 96 | 23 | 95 |
| Rihanna's Fenty Beauty and Fenty Skin debut in India via Sephora and Tira | https://www.storyboard18.com/brand-makers/rihannas-fenty-beauty-and-fenty-skin-debut-in-india-via-sephora-and-tira-78156.htm | 2 | 29 | 95 | 1 | 94 |
| JCPenney expands beauty concessions to more than 600 stores | https://cosmeticsbusiness.com/jcpenney-expands-beauty-concessions-to-more-than-600-stores-203651 | 2 | 32 | 96 | 23 | 95 |
| How to Pick the Best Red Lipstick for Your Skin Tone, According to Makeup Artists | https://www.byrdie.com/red-lipstick-for-skin-tone-5072091 | 2 | 44 | 96 | 5 | 94 |
| Caught In The Crossfire: Where Brands Stand With Thirteen Lune Amid The Inclusive Retailer's Legal Battle | https://www.beautyindependent.com/caught-in-the-crossfire-brands-stand-thirteen-lune-inclusive-retailer-legal-battle/ | 2 | 27 | 95 | 1 | 94 |
| 40 Fenty Foundation Shades Inspire Brands to Launch Inclusive Foundation | https://thekit.ca/beauty/makeup/fenty-foundation-shades/ | 2 | 24 | 95 | 17 | 95 |
| As Partnership with Sephora Winds Down, JCPenney Plans Mass Rollout of Inclusive Beauty Experience | https://www.retailtouchpoints.com/news/jcpenney-beauty-nationwide-600-stores-inclusive-sephora/117846/ | 2 | 43 | 97 | 26 | 95 |
| The Best Lipstick for Your Skin Tone, According to Makeup Artists | https://www.rd.com/list/best-lipstick-for-your-skin-tone/ | 2 | 44 | 97 | 7 | 95 |
| JCPenney to launch inclusive in-store, online beauty concept | https://www.bizjournals.com/bizwomen/news/latest-news/2021/07/jcpenney-inclusive-in-store-online-beauty.html | 2 | 66 | 97 | 15 | 95 |
| Shades for Every Shade: Top Makeup Brands Celebrating Diversity in Beauty | https://hypehair.com/4368/shades-for-every-shade-top-makeup-brands-celebrating-diversity-in-beauty/ | 2 | 12 | 95 | 4 | 94 |
| Deep Dive: Inside Glossy’s Future of Beauty & Wellness Forum | https://www.glossy.co/beauty/deep-dive-glossy-future-of-beauty-wellness-forum/ | 2 | 41 | 96 | 4 | 94 |
| Makeup brand criticized for creating deep black foundation shade following backlash | https://www.nbcnews.com/tech/internet/youthforia-criticized-black-influencers-deep-makeup-shade-rcna150044 | 2 | 59 | 97 | 21 | 95 |
| These Are the Most Flattering Blush Colors for Every Skin Tone | https://www.cosmopolitan.com/style-beauty/beauty/a65565696/blush-for-every-skin-tone/ | 2 | 51 | 97 | 13 | 95 |
| This Is Why Benefit's New Foundation Is Only Available in 12 Shades | https://www.teenvogue.com/story/benefit-hello-happy-foundation-launch | 2 | 49 | 97 | 4 | 94 |
| Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why… | https://cosmeticsbusiness.com/rare-beauty-haus-labs-among-most-inclusive-beauty-brands | 2 | 32 | 96 | 23 | 95 |
| MarcyPen Capital Partners reportedly in talks to buy LVMH’s stake in Fenty Beauty | https://cosmeticsbusiness.com/marcypen-capital-partners-in-talks-to-buy-fenty-beauty | 2 | 32 | 96 | 23 | 95 |
| Black-Owned Brands See an Opening in the Beauty Aisle | https://www.businessoffashion.com/articles/beauty/black-owned-brands-beauty-aisle-fenty-pat-mcgrath-sephora-lvmh/ | 2 | 42 | 96 | 7 | 94 |
| Youthforia's Darkest Shade Causes Controversy on TikTok | https://time.com/6972800/youthforia-dark-skin-foundation-backlash/ | 2 | 61 | 97 | 55 | 96 |
| What Smaller Brands And Retailers Can Learn From Sephora’s Diversity Training | https://www.beautyindependent.com/smaller-brands-retailers-learn-sephora-diversity-training/ | 2 | 27 | 95 | 1 | 94 |
| Canadian Makeup Brands to Add to Your Cosmetics Case | https://www.ellecanada.com/beauty/makeup-and-nails/best-canadian-makeup-brands | 2 | 26 | 95 | 1 | 94 |
| Anastasia Beverly Hills' New Luminous Foundation Comes In Over 50 Shades | https://www.bustle.com/p/anastasia-beverly-hills-new-luminous-foundation-comes-in-over-50-shades-18367857 | 2 | 50 | 97 | 16 | 94 |
| How JCPenney is filling the Sephora gap | https://www.glossy.co/beauty/how-jcpenney-is-filling-the-sephora-gap/ | 2 | 41 | 96 | 4 | 94 |
| 19 Black-Owned Beauty Brands You Can Shop at Nordstrom | https://www.allure.com/gallery/nordstrom-black-owned-beauty-brands | 2 | 49 | 97 | 5 | 94 |
| As Rihanna's Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges? | https://fashionmagazine.com/beauty-grooming/fenty-effect-40-foundation-shades/ | 2 | 33 | 95 | 27 | 95 |
| CoverGirl Launched a New Foundation Line With 40 Shades | https://www.thecut.com/2018/05/covergirl-launched-matte-made-foundation-line-with-40-shades.html | 2 | 45 | 96 | 4 | 95 |
| This Is the Worst Way to Make an Inclusive Foundation Shade | https://www.thecut.com/article/youthforia-foundation-black.html | 2 | 45 | 96 | 4 | 95 |
| Maesa encourages a more inclusive, diverse beauty industry with its Magic Incubator | https://drugstorenews.com/maesa-encourages-more-inclusive-diverse-beauty-industry-its-magic-incubator | 2 | 27 | 95 | 21 | 95 |
| JCPenney’s beauty makeover is going chain-wide | https://retailwire.com/discussion/jcpenneys-beauty-makeover-is-going-chain-wide/ | 2 | 39 | 96 | 30 | 95 |
| JCPenney focuses on black-owned beauty brands after Sephora exit | https://cosmeticsbusiness.com/jcpenney-focuses-on-black-owned-beauty-brands-after-sephora-exit--178060 | 2 | 32 | 96 | 23 | 95 |
| BIPOC-owned beauty brands face a new reality in the post-DEI era | https://www.vogue.com/article/bipoc-owned-beauty-brands-face-a-new-reality-in-the-post-dei-era | 2 | 52 | 97 | 16 | 95 |
| ‘Everybody benefits’: Why the beauty industry needs to get serious about accessible packaging | https://www.retaildive.com/news/beauty-packaging-accessibility-rare-beauty-target-elf-beauty/729430/ | 2 | 50 | 97 | 5 | 94 |
| JCPenney opens new beauty store at Walden Galleria - Buffalo Business First | https://www.bizjournals.com/buffalo/news/2022/12/09/jcpenney-beauty-department-buffalo-walden-galleria.html | 2 | 66 | 97 | 15 | 95 |
| Selena Gomez’s Rare Beauty mimics ‘Fenty effect’ with 48-shade foundation range | https://cosmeticsbusiness.com/selena-gomez-s-rare-beauty-mimics-fenty-effect-with-48-shade-foundation-range--164295 | 2 | 32 | 96 | 23 | 95 |
| This Viral Bronzer Looks Amazing on So Many Skin Tones | https://www.glamour.com/gallery/best-bronzer | 2 | 43 | 96 | 6 | 94 |
| Sephora to close for a day to run inclusion workshops for employees | https://www.foxbusiness.com/features/sephora-shuttering-stores-temporarily-host-inclusion-workshops-employees | 2 | 47 | 97 | 16 | 95 |
| These 6 Women Felt Underrepresented in the Beauty Community — but That’s All About to Change | https://www.popsugar.com/beauty/Inclusive-Foundation-Brands-2019-46444093 | 2 | 44 | 96 | 10 | 95 |
| JCPenney Is Opening An In-Store Beauty Salon Featuring Black-Owned Brands | https://www.refinery29.com/en-us/2021/07/10593676/jcpenney-beauty | 2 | 45 | 97 | 14 | 95 |
| We Tried Everything From Flesh Beauty — & Here's Our Unfiltered Opinion | https://www.refinery29.com/en-us/2018/06/202843/flesh-beauty-products-review | 2 | 45 | 97 | 14 | 95 |
| BOY 24: Sephora’s inclusivity starts with specificity | https://strategyonline.ca/2024/11/14/boy-24-sephora/ | 2 | 32 | 96 | 23 | 95 |
| IT Cosmetics Faces Backlash for Its Lack of Foundation Shades | https://hypebae.com/2018/1/it-cosmetics-foundation-shade-backlash-diversity | 2 | 31 | 96 | 25 | 95 |
| Make-up brand Jecca Blac closes after nearly a decade | https://cosmeticsbusiness.com/jecca-blac-closes-doors-after-nearly-a-decade | 2 | 32 | 96 | 23 | 95 |
| 5 Beauty Brands With Over 40 Foundation Shades | https://zula.sg/foundation-shade-range/ | 2 | 13 | 95 | 9 | 94 |
| Kay Beauty Makes UK Debut With Exclusive Launch At Space NK | https://urbanasian.com/lifestyle/fashion/2025/08/kay-beauty-makes-uk-debut-with-exclusive-launch-at-space-nk/ | 2 | 10 | 95 | 9 | 95 |
| How One Foundation Launch Changed The Entire Beauty Industry | https://www.thezoereport.com/beauty/how-fenty-beauty-pro-filtr-soft-matte-longwear-foundation-changed-the-cosmetics-industry-for-the-better-16301410 | 2 | 32 | 95 | 10 | 94 |
| Sephora lets down customers in Korea with limited product lineup | https://www.koreatimes.co.kr/southkorea/globalcommunity/20191203/sephora-lets-down-customers-in-korea-with-limited-product-lineup | 2 | 41 | 96 | 13 | 95 |
| The retail sector has a racial bias problem — and this Sephora survey suggests it's costing it customers | https://www.cbc.ca/news/business/beauty-racial-bias-1.5893568 | 2 | 55 | 97 | 26 | 95 |
| Makeup brand Youthforia called out for ‘jet black’ foundation after fans ask for more shades | https://www.independent.co.uk/life-style/youthforia-date-night-foundation-controversy-b2537382.html | 2 | 57 | 97 | 16 | 95 |
| How Urban Jungle is breaking beauty barriers with inclusive skincare | https://retailbeauty.com.au/how-urban-jungle-is-breaking-beauty-barriers-with-inclusive-skincare/ | 2 | 10 | 95 | 5 | 94 |
| The Best Makeup Colors For Your Skin Tone | https://www.thelist.com/21228/best-makeup-colors-skin-tone/ | 2 | 30 | 96 | 8 | 95 |
| Fans ready to ‘buy it all’ as Rihanna drops new Fenty Skin products | https://heatworld.com/shopping/beauty/rihanna-fenty-skin/ | 2 | 20 | 95 | 14 | 95 |
| Fenty Beauty Announces New 50-Shade Concealer Range | https://www.papermag.com/fenty-beauty-new-concealer-profiltr- | 2 | 38 | 96 | 3 | 95 |
| Here's How To Find The Most Flattering Lip Color For Your Skin Tone, According To Professional Makeup Artists | https://www.shefinds.com/collections/how-to-find-best-lip-color-skin-tone/ | 2 | 25 | 95 | 4 | 94 |
| Fenty Beauty and Fenty Skin debut in India | https://www.manifest-media.in/digital/040825/fenty-beauty-and-fenty-skin-debut-in-india.html | 2 | 9 | 95 | 1 | 94 |
| BEAUTRIUM Named Cosmetics Retailer of the Year | https://www.bangkokpost.com/thailand/pr/3054022/beautrium-named-cosmetics-retailer-of-the-year | 2 | 42 | 96 | 7 | 95 |
| Sephoras Perfect Shade Campaign Redefines Beauty Standards Across Asia | https://en.antaranews.com/news/372669/sephoras-perfect-shade-campaign-redefines-beauty-standards-across-asia | 2 | - | - | 24 | 95 |
| Sephora makes major change to UK beauty stores in new initiative | https://www.hillingdontimes.co.uk/news/national/uk-today/26219303.sephora-makes-major-change-beauty-stores-uk/ | 2 | 14 | 96 | 0 | 94 |
| Looks Like NYX's New Can't Stop Won't Stop Foundation Is Making 45 The New Magic Number | https://www.elitedaily.com/p/when-does-nyxs-cant-stop-wont-stop-foundation-drop-this-huge-shade-range-is-coming-soon-9735253 | 2 | 38 | 96 | 25 | 95 |
| Sephora’s biggest beauty showcase yet lands with global exclusives | https://retailbeauty.com.au/sephoras-biggest-beauty-showcase-yet-lands-with-global-exclusives/ | 2 | 10 | 95 | 5 | 94 |
| Tira Beauty Opens Its 16th Store At Ambience Mall, Vasant Kunj, New Delhi | https://infashionbusiness.com/home/news_details/4408/14 | 2 | 8 | 95 | 6 | 94 |
| One Year Later, This Is the Real Effect Fenty Has Had on the Beauty Industry | https://www.glamour.com/story/fenty-beauty-rihanna-legacy | 2 | 43 | 96 | 6 | 94 |
| Tira rolls out inclusive new campaign with Ahaan Panday on board | https://www.pitchonnet.com/marketing-moments/tira-rolls-out-inclusive-new-campaign-with-ahaan-panday-on-board-38981.html | 2 | 20 | 95 | 8 | 94 |
| Bloggers Have Pitted Huda and Fenty Foundations Against Each Other | https://www.allure.com/story/difference-between-huda-and-fenty-foundation | 2 | 49 | 97 | 5 | 94 |
| Enrich to Open India's First All-Inclusive Beauty Destination in Mumbai | https://www.indianretailer.com/news/enrich-opens-india-s-first-all-inclusive-beauty-destination-in-mumbai.n11850 | 2 | 27 | 96 | 2 | 94 |
| CoverGirl Launches Its Most Inclusive Foundation Range Ever | https://www.popsugar.com/beauty/covergirl-launches-40-shades-trublend-matte-foundation-44816177 | 2 | 44 | 96 | 10 | 95 |
| Kay Beauty debuts in the UK with exclusive launch at Space NK | https://www.exchange4media.com/industry-briefing-news/kay-beauty-debuts-in-the-uk-with-exclusive-launch-at-space-nk-146921.html | 2 | 35 | 96 | 1 | 94 |
| Tira launches new campaign with Ahaan Panday as brand ambassador | https://www.exchange4media.com/industry-briefing-news/tira-launches-new-campaign-with-ahaan-panday-as-brand-ambassador-152052.html | 2 | 35 | 96 | 1 | 94 |
| Woolworths, Coles to change make-up range after thousands of women sign petition | https://www.nine.com.au/australia-news/woolworths-coles-to-sell-more-diverse-makeup-range-after-thousands-sign-petition-20210712-p5y8ar.html | 2 | 42 | 96 | 16 | 95 |
| Retailers Are Dropping Youthforia Amid It's Shade 600 Foundation Controversy | https://www.distractify.com/p/youthforia-foundation-controversy | 2 | 32 | 96 | 11 | 95 |
| 67 Shades of Skin: How Buttermilk Delivered Dior's Most Inclusive Influencer Activation to Date | https://hellopartner.com/67-shades-of-skin-how-buttermilk-delivered-diors-most-inclusive-influencer-activation-to-date/ | 2 | 33 | 95 | 26 | 95 |
| ColourPop Just Launched 42 Shades of Foundation | https://www.thecut.com/2018/06/colourpop-launched-their-new-42-shade-matte-foundation-line.html | 2 | 45 | 96 | 4 | 95 |
| The Newest Inclusive Drugstore Foundation: Covergirl TruBlend Matte Made | https://slashedbeauty.com/the-newest-inclusive-drugstore-foundation-covergirl-trublend-matte-made/ | 2 | 13 | 95 | 17 | 95 |
| Dior’s new foundation is its most inclusive yet | https://www.stylist.co.uk/beauty/diors-new-foundation-is-its-most-inclusive-yet/208949 | 2 | 46 | 96 | 3 | 94 |
| How Rihanna's "Fenty 40" Became A Code To The Beauty Industry | https://www.elle.com.au/beauty/beauty-news/rihanna-fenty-beauty-40-shades-17715/ | 2 | 26 | 95 | 0 | 94 |
| Maybelline is launching a massive foundation shade expansion with the help of Aussie creatives | https://www.beautycrew.com.au/maybelline-fit-me-shade-range-extension-australia | 2 | 11 | 95 | 0 | 93 |
| Fenty Beauty Galaxy Collection: Everything You Need To Know | https://guardian.ng/life/style/fenty-beauty-galaxy-collection-everything-you-need-to-know/ | 2 | 36 | 96 | 32 | 95 |
| How To Tell If You Have Olive Skin And The Makeup Products & Tricks That'll Flatter Your Undertone | https://girlstyle.com/sg/article/159652/olive-skin-makeup-products-tricks | 1 | 17 | 95 | 14 | 95 |
| Monica Ravi-Conway on making makeup truly inclusive through beauty education | https://www.glamour.co.za/beauty/makeup/monica-ravi-conway-on-making-makeup-truly-inclusive-through-beauty-education-4b7cbb17-3222-45cb-98f4-092e95eeb816 | 1 | 18 | 95 | 2 | 94 |
| 27 Fresh and Subtle Spring Lip Colors for Every Skin Tone, From Peach Blossom to Sheer Lavender | https://www.instyle.com/spring-lip-colors-for-every-skin-tone-11941876 | 1 | 41 | 96 | 9 | 94 |
| These are the absolute best foundations for olive skin | https://www.glamourmagazine.co.uk/gallery/best-foundation-for-olive-skin | 1 | 46 | 96 | 10 | 95 |
| The Best Foundations For Olive Skin Tones, According To Experts | https://www.huffpost.com/entry/best-foundations-olive-skin-tones_l_5f0ca433c5b6310dc156e827 | 1 | 58 | 97 | 12 | 95 |
| How to Choose the Most Flattering Lip Color for Your Skin Tone, According to an Expert Makeup Artist | https://www.cosmopolitan.com/style-beauty/beauty/a65886580/best-lipstick-for-skin-tone/ | 1 | 51 | 97 | 13 | 95 |
| I Never Knew Which Blush Shades Actually Complemented My Skin Tone Until I Tried These 10 | https://www.whowhatwear.com/beauty/makeup/best-blush-for-fair-skin | 1 | 38 | 96 | 5 | 94 |
| The 15 best foundations for olive and dark skin tones | https://www.getthegloss.com/beauty/makeup/not-fair-the-best-foundations-for-darker-skintones/ | 1 | 21 | 95 | 0 | 94 |
| Trust Me, I've Tested Them All—These Are the Blushers That Really Complement Dark Skin | https://www.whowhatwear.com/beauty/makeup/best-blushers-for-dark-skin | 1 | 38 | 96 | 5 | 94 |
| The Best Makeup Tips For Olive Skin, According to a Pro | https://www.popsugar.com/beauty/olive-skin-48791399 | 1 | 44 | 96 | 10 | 95 |
| How to choose the right makeup for olive skin | https://www.bodyandsoul.com.au/houseofwellness/matching-tone-to-products-how-to-choose-the-right-makeup-for-olive-skin/news-story/973eb64b3b09f5f53327e6b8c60b1f1d | 1 | 44 | 95 | 2 | 94 |
| How To Find Out Your Skin's Undertones, According to Experts | https://www.seventeen.com/beauty/beauty-quizzes/a7682/skin-tone-quiz/ | 1 | 31 | 95 | 2 | 94 |
| I Tested the 20 Top-Selling Concealers in the World—These Are the 14 Best | https://www.theskimm.com/beauty/makeup/best-concealers | 1 | 36 | 96 | 13 | 94 |
| 5 Easy Ways To Find Your Skin’s Undertone (& The Perfect Foundation Match) | https://www.refinery29.com/en-gb/find-skin-undertones-complexion | 1 | 45 | 97 | 14 | 95 |
| 9 Of The Best Foundation Ranges With Olive Skin Tones In Mind | https://www.refinery29.com/en-gb/best-foundation-for-olive-skin | 1 | 45 | 97 | 14 | 95 |
| You’re Hot 'N You’re Cold: How to Pin Down Your Skin’s Undertone | https://greatist.com/discover/how-to-find-your-undertone | 1 | 40 | 96 | 32 | 95 |
| 11 Of The Best Foundations For Olive Skin Tones | https://www.elle.com/uk/beauty/make-up/beauty-tips/g31822/best-foundation-for-olive-skin/ | 1 | 46 | 97 | 11 | 95 |
| The Best Makeup for Dark Skin, According to Professional Makeup Artists | https://www.purewow.com/beauty/makeup-for-dark-skin | 1 | 37 | 96 | 2 | 94 |
| My Skin Runs Very Red—So I Became A Professional in Color-Correction | https://www.marieclaire.com/beauty/makeup/best-makeup-for-redness/ | 1 | 39 | 96 | 5 | 94 |
| Frosty Silver, Baby Blue, and Cherry Red—Cool-Toned Makeup Is the (Unexpected) Star of the Summer | https://www.whowhatwear.com/beauty/makeup/cool-tone-makeup-for-summer | 1 | 38 | 96 | 5 | 94 |
| Melanin Magic! Here Are The Best Foundation Shades For Dark Skin Tones | https://www.bet.com/article/0unsyl/see-the-best-foundation-shades-for-dark-skin-tones | 1 | 36 | 96 | 10 | 95 |
| The Very Best Foundations for Asian Skin Tones | https://www.marieclaire.com/beauty/g30627499/best-foundations-for-asian-skin/ | 1 | 39 | 96 | 5 | 94 |
| The Foolproof Guide To Finding Your Best Undertone | https://www.refinery29.com/en-us/find-skin-undertones-complexion | 1 | 45 | 97 | 14 | 95 |
| This Easy Trick Helps Me Pick the Right Foundation Shade Every Damn Time | https://www.whowhatwear.com/how-to-determine-your-skins-undertones | 1 | 38 | 96 | 5 | 94 |
| The Battle of the Best Foundations | https://www.marieclaire.com/beauty/g3283/best-foundation/ | 1 | 39 | 96 | 5 | 94 |
| The 17 Best Foundations Ever As Voted For By Pro Make-Up Artists | https://www.elle.com/uk/beauty/make-up/g31610/best-foundations-all-skin-types/ | 1 | 46 | 97 | 11 | 95 |
| This Under-the-Radar Foundation Is Going Viral for Its MASSIVE Shade Range | https://www.allure.com/story/apdg-inclusive-foundation-shade-range | 1 | 49 | 97 | 5 | 94 |
| The Best Makeup for Dark Skin: A Comprehensive Guide | https://www.byrdie.com/makeup-for-dark-skin-5074768 | 1 | 44 | 96 | 5 | 94 |
| Morphe’s new Lightform foundation promises to flood the skin with hydration | https://mamabella.uk/morphe-lightform-foundation/ | 1 | 2 | 95 | 0 | 93 |
| The Best Hair Color for Your Skin Tone, According to Stylists | https://www.byrdie.com/best-hair-color-for-skin-tone | 1 | 44 | 96 | 5 | 94 |
| The Best Make-Up For Rosacea – According To Nine Industry Pros | https://www.elle.com/uk/beauty/make-up/g39710229/rosacea-makeup/ | 1 | 46 | 97 | 11 | 95 |
| Trust me, these are the 13 best foundations for dark skin that money can buy | https://www.marieclaire.co.uk/beauty/best-foundation-for-dark-skin-tones-657986 | 1 | 36 | 95 | 3 | 94 |
| 7 of the best foundations for darker skin tones | https://www.cosmopolitan.com/uk/beauty-hair/makeup/g4710/best-foundations-for-dark-skin/ | 1 | 51 | 97 | 13 | 95 |
| The Best Blushes for Your Skin Tone | https://www.allure.com/gallery/best-blush-for-your-skin-tone | 1 | 49 | 97 | 5 | 94 |
| We Found Your New Go-to Nude Lipstick | https://www.allure.com/story/best-nude-lipsticks | 1 | 49 | 97 | 5 | 94 |
| Farewell, Muddy Bronzers—These Are the 11 Best Cool-Toned Formulas for a Natural-Looking Glow | https://www.whowhatwear.com/beauty/makeup/best-bronzers-for-cool-toned-skin | 1 | 38 | 96 | 5 | 94 |
| The 9 Best Drugstore Bronzers We Tested for Every Skin Tone and Type | https://www.byrdie.com/best-drugstore-bronzer | 1 | 44 | 96 | 5 | 94 |
| What Is Lipstick Color Theory? Makeup Artists Explain How to Choose a Shade | https://www.byrdie.com/lipstick-color-theory-7558319 | 1 | 44 | 96 | 5 | 94 |
| Kylie Cosmetics launches Power Plush foundation, here’s how to get it in the UK | https://mamabella.uk/kylie-cosmetics-power-plush-foundation-uk-shades-reviews/ | 1 | 2 | 95 | 0 | 93 |
| Say Goodbye to Chalky Shine—These Highlighters for Deep Skin Hit Every Time | https://www.marieclaire.com/beauty/g35635226/best-highlighters-for-dark-skin/ | 1 | 39 | 96 | 5 | 94 |
| This Viral $44 Tinted Sunscreen Is Well Worth Its Price Tag | https://www.allure.com/story/supergoop-protectint-daily-spf-tint-review | 1 | 49 | 97 | 5 | 94 |
| What's Your Skin Undertone? Here's How to Find It | https://www.essence.com/beauty/how-to-determine-skin-undertone/ | 1 | 41 | 96 | 13 | 95 |
| 10 of the best concealers for olive and dark skin tones | https://www.getthegloss.com/beauty/makeup/not-fair-the-9-best-concealers-for-olive-and-dark-skin-tones/ | 1 | 21 | 95 | 0 | 94 |
| The 40 Best Blonde Hair Colors for Cool Undertones | https://www.byrdie.com/blonde-hair-colors-for-cool-undertones-4784072 | 1 | 44 | 96 | 5 | 94 |
| TikTok is loving cool-toned makeup – here's how to try the 90s trend | https://www.irishexaminer.com/lifestyle/fashionandbeauty/arid-41635690.html | 1 | 39 | 96 | 4 | 95 |
| This Is My Go-To Tinted Moisturizer for Lightweight, Summer Makeup | https://www.glamour.com/gallery/best-tinted-moisturizer | 1 | 43 | 96 | 6 | 94 |
| 12 Of The Best Blushers For Olive Skin Tones | https://www.elle.com/uk/beauty/make-up/articles/a33357/12-best-blushers-for-olive-skin-tone/ | 1 | 46 | 97 | 11 | 95 |
| The Best Mid-Range Foundations Available In India For Medium To Tan Skin | https://www.idiva.com/beauty/makeup/best-mid-range-foundations-for-medium-to-tan-skin-in-india/18015695 | 1 | 23 | 95 | 11 | 95 |
| Not Fair: the best eye makeup ranges for olive and dark skin tones | https://www.getthegloss.com/beauty/makeup/not-fair-the-best-eye-makeup-ranges-for-olive-and-dark-skin-tones/ | 1 | 21 | 95 | 0 | 94 |
| I Swear by Korean Cushion Foundations, and These Formulas Are the All-Time Best | https://www.glamour.com/story/best-cushion-foundations | 1 | 43 | 96 | 6 | 94 |
| There's a blusher for every skin tone! The colours best suited to you, starting from £4 | https://www.cosmopolitan.com/uk/beauty-hair/makeup/a65508986/blusher-for-every-skin-tone/ | 1 | 51 | 97 | 13 | 95 |
| Maybelline's Super Stay Skin Tint Is the Best Drugstore Formula I've Tried | https://www.byrdie.com/maybelline-super-stay-24hr-skin-tint-review-8413830 | 1 | 44 | 96 | 5 | 94 |
| These Are the Best (and We Mean Best) Contour Products for Every Skin Tone | https://www.whowhatwear.com/best-contour-makeup | 1 | 38 | 96 | 5 | 94 |
| This $7 Concealer Will Make Your Angry Red Pimple Disappear | https://www.elle.com/beauty/makeup-skin-care/g12505956/best-green-concealer/ | 1 | 46 | 97 | 11 | 95 |
| The 15 Best Bronzers for a Sun-kissed Complexion, Awarded After 400 Hours of Testing | https://www.byrdie.com/best-bronzers-4770961 | 1 | 44 | 96 | 5 | 94 |
| If You Have Dark Under Eye Circles, Pink Concealer Is For You | https://www.thezoereport.com/beauty/pink-concealer | 1 | 32 | 95 | 10 | 94 |
| Why Women Everywhere Love Selena Gomez's Rare Beauty | https://www.eonline.com/news/1252439/why-women-everywhere-love-selena-gomezs-rare-beauty | 1 | 45 | 96 | 9 | 95 |
| Celebrities With Olive Skin | https://www.ranker.com/list/celebrities-with-olive-skin/calistylie | 1 | 35 | 96 | 8 | 95 |
| 8 Of The Best Foundation Brands With Wide Shade Ranges | https://www.styledemocracy.com/foundations-best-shade-range/ | 1 | 13 | 95 | 0 | 94 |
| Purple Blush Is Literally Flattering on Everyone—Here's Exactly How to Wear it | https://www.byrdie.com/purple-blush-7853099 | 1 | 44 | 96 | 5 | 94 |
| 11 Foundations That Blend Beautifully Into Deeper Complexions | https://www.popsugar.com/beauty/best-foundations-darker-skin-41827270 | 1 | 44 | 96 | 10 | 95 |
| Beauty Breakdown: How to Find Your Skin's Undertones | https://people.com/style/beauty-breakdown-how-to-find-your-skins-undertones/ | 1 | 51 | 97 | 46 | 96 |
| Your Perfect Peach Lipstick Exists—Here's How to Find it | https://www.marieclaire.com/beauty/best-peach-lipsticks/ | 1 | 39 | 96 | 5 | 94 |
| The Top 10 Vegan Makeup Brands, Ranked | https://www.whowhatwear.com/vegan-makeup-brands | 1 | 38 | 96 | 5 | 94 |
| 17 of the Best Foundations for Dark Skin Tones | https://www.allure.com/gallery/best-foundations-for-women-of-color | 1 | 49 | 97 | 5 | 94 |
| The best brown lipstick shades to suit your skin tone, because the 90s trend that flatters everyone is back | https://www.cosmopolitan.com/uk/beauty-hair/makeup/g69526877/best-brown-lipstick/ | 1 | 51 | 97 | 13 | 95 |
| Here's How to Find the Best Nude Lipstick for Your Skin Tone | https://www.goodhousekeeping.com/beauty/makeup/g3247/best-nude-lipsticks/ | 1 | 47 | 97 | 18 | 94 |
| The best foundations for oily skin – for lasting coverage that won't slip | https://www.womanandhome.com/beauty/makeup/best-foundation-for-oily-skin-get-beautiful-shine-free-coverage/ | 1 | 33 | 95 | 1 | 94 |
| 10 Best Blushes for Every Skin Tone in 2023 | https://vocal.media/blush/10-best-blushes-for-every-skin-tone-in-2023 | 1 | 38 | 96 | 34 | 95 |
| Fenty Beauty Is So Groundbreaking, Time Magazine Awarded it "Invention of the Year" | https://www.allure.com/story/fenty-beauty-invention-of-the-year-2017 | 1 | 49 | 97 | 5 | 94 |
| I just asked an expert—these are the 11 best blushers for every skin type and tone | https://www.marieclaire.co.uk/beauty/make-up/best-blusher-168775 | 1 | 36 | 95 | 3 | 94 |
| Here are the 17 best bronzers for darker skin tones, according to veteran makeup artists | https://www.glamourmagazine.co.uk/gallery/best-bronzers-for-dark-skin | 1 | 46 | 96 | 10 | 95 |
| What Foundation Best Suits Your Skin Undertone? Here's How to Tell According to Eni Popoola | https://www.bellanaija.com/2022/08/eni-popoola-beginner-foundation-matching/ | 1 | 25 | 95 | 2 | 94 |
| From fair to deep: Concealers with the best shade ranges | https://thehoneycombers.com/singapore/concealers-for-all-skintones-fair-dark-skin-makeup-singapore/ | 1 | 26 | 95 | 21 | 95 |
| The Best Makeup for Women Of Color, According to YouTube Beauty Guru Jackie Aina | https://people.com/style/makeup-tips-products-women-of-color-jackie-aina/ | 1 | 51 | 97 | 46 | 96 |
| How the make-up industry is becoming more inclusive | https://professionalbeauty.co.uk/site/newsdetails/how-the-make-up-industry-is-becoming-more-inclusive | 1 | 24 | 95 | 20 | 95 |
| MAC Studio Fix Foundation review: Is it really worth £34? | https://mamabella.uk/review/mac-studio-fix-foundation-review-shades-fluid-2/ | 1 | 2 | 95 | 0 | 93 |
| The Best Makeup Brands of 2025: Perfect Picks for Minimalists and Full Glam Lovers | https://www.brandvm.com/post/best-makeup-brands-2025 | 1 | 26 | 95 | 3 | 94 |
| Best full-coverage foundation UK: We put 40+ foundations to the test to finally discover which is best | https://mamabella.uk/best-full-coverage-foundation-uk/ | 1 | 2 | 95 | 0 | 93 |