Beauty Cosmetics Retail

Inclusive Shade Shopper

Research: Non-profits

Dominant · SE Outbound Links ρ=0.564

AI recommendation signal analysis across 179 domains for the Inclusive Shade Shopper persona in Beauty Cosmetics Retail.

Link authority data (PageRank, harmonic centrality) comes from the Common Crawl web graph.

Download this report (.xlsx)

179Domains Tracked

3.4MReddit Posts

3,540Wikipedia Articles

260KOpen Web Matches

Inclusive Shade Shopper_persona.report

DomainScore

vogue.com

1.0

beautymatter.com

0.4

instagram.com

0.3

projects.propublica.org

0.1

youtube.com

0.1

Domains rankedn = 25

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.

Use Case

Partner with mission organizations

The non-profits active in this space. Sponsorships and collaborations here earn authority, goodwill, and links that commercial sites rarely get.

How It's Calculated

Where the numbers come from

We run non-profits queries for this industry through Google and aggregate every result: domains by rank-weighted score (higher positions count for more) and appearance count, exact URLs by appearance count, and the most common title phrases.

Overview

What's on this page

Domain and URL charts, the full result list, and title n-gram tables.

Research

Research: Non-profits

Domains appearing in Google results for Inclusive Shade Shopper's Research: Non-profits queries. Score is a rank-weighted sum (higher-ranked appearances count for more); count is a plain appearance tally.

By Score

Top URLs

Individual pages (not just domains) ranked by the same rank-weighted score, labeled by page title.

By Appearance Count

All Results

Every result for Inclusive Shade Shopper's Research: Non-profits queries, ranked by how many times each exact URL appeared (ties broken by average rank position, so appearing higher up wins), a different aggregation than the score-based charts above. Title and URL links open in a new tab.

Title	URL	Appearances	Domain PR	Domain HC	Host PR	Host HC

TikTok creators say beauty industry still has an inclusivity ...	https://www.nbcnews.com/news/nbcblk/youthforia-foundation-shade-range-inclusive-controversy-tiktok-rcna119466	2	59	97	21	95
Made for Shade Foundation Inc - Nonprofits - Givebear	https://givebear.io/nonprofits/770717423	2	0	92	0	90
Why does it take backlash for brands to have Inclusive ...	https://blackbeautyroster.com/blog/why-launching-without-an-inclusive-foundation-shades-is-no-longer-acceptable/	2	4	95	4	94
How better CX practices can make a beauty company more ...	https://www.glossy.co/beauty/how-better-cx-practices-can-make-a-beauty-company-more-inclusive/	2	41	96	4	94
Shades of Pink Foundation	https://www.shadesofpinkfoundation.org/	2	6	95	0	94
How inclusive is your foundation range? Arbelle offers free ...	https://cosmeticsbusiness.com/how-inclusive-is-your-foundation-range-arbelle-offers	2	32	96	23	95
Most Inclusive Foundation Brands: Top 5 Makeup Lines ...	https://studyfinds.com/most-inclusive-foundation/	2	16	96	9	95
Shades of Greatness INC — Form 990 financials, salaries ...	https://philanthropy.org/990/report/454722148/shades-of-greatness-inc	2	15	95	10	94
INCLUSIVITY IN THE BEAUTY INDUSTRY	https://mademoiselleolantern.com/2020/09/18/inclusivity-in-the-beauty-industry/	2	0	94	0	93
How We Give \| Bigger Than Beauty®	https://thrivecausemetics.com/pages/how-we-give	2	27	95	21	95
Find nonprofits \| GuideStar \| Candid	https://www.guidestar.org/search	2	52	97	25	95
The 10 Most Inclusive Foundation Brands Worth Investing In	https://www.barbiepatel.com/blog/the-10-most-inclusive-foundation-brands-worth-investing-in	2	0	93	0	92
Center for Inclusive Entrepreneurship	https://www.cie-nw.org/	2	5	95	0	93
Project Beauty Share	https://projectbeautyshare.org/	2	11	95	7	94
Is inclusivity in beauty spread evenly? - TFR News	https://tfr.news/articles/2020/3/10/is-inclusivity-evenly-spread	2	4	95	2	94
Why Do We Still Have a Shade Inclusivity Problem in 2025?	https://www.vogue.com/article/shade-inclusivity-2025	1	52	97	16	95
Analyzing the Inclusivity of Foundation Shade Ranges	https://beautymatter.com/articles/analyzing-the-inclusivity-of-foundation-shade-ranges	1	28	95	22	95
Inclusivity matters! 61% of women with darker skin tones ...	https://www.instagram.com/p/DYqCfhlH_4H/	1	93	99	81	97
Shades Of Light Foundation - Nonprofit Explorer	https://projects.propublica.org/nonprofits/organizations/472684959	1	48	97	33	96
Shade inclusivity in 2023…What can we do about it?	https://www.youtube.com/watch?v=irPtKimIObo	1	91	99	75	97
An honest question about inclusivity : r/BeautyGuruChatter	https://www.reddit.com/r/BeautyGuruChatter/comments/18fjxat/an_honest_question_about_inclusivity/	1	72	97	64	96
Their peers needed more safe spaces to just hang out, and ...	https://www.instagram.com/reel/DLpufmZsV9U/	1	93	99	81	97
Corporate Social Responsibility	https://www.theshadestore.com/page/corporate-social-responsibility?srsltid=AfmBOop7vosCbedLDczuKev0WTnz-Leear1YI_pv5UtVFtJdE06peSDQ	1	21	95	1	94
Mother's Day at Shades by Shan 💄🌸✨ Loved getting ...	https://www.instagram.com/reel/DYquJ_9P1m-/	1	93	99	81	97
Running a brand that prioritizes inclusivity is not a walk ...	https://www.tiktok.com/@glossangelespod/video/7637635791677639950	1	79	97	63	96
Why Shade Inclusivity Has Become a Litmus Test ...	https://www.lihtorganics.com/blogs/skin-beauty-news/why-shade-inclusivity-has-become-a-litmus-test-for-ethical-beauty-brands?srsltid=AfmBOorBC4t7kTsV8J_VgJorr9xhmqPyViy1RQkfBcUDLyy6v9hgx5jw	1	6	95	1	93
Shade Structure grants	https://www.aad.org/public/public-health/shade-structure-grants	1	44	96	13	94
Inclusivity is PARAMOUNT 🙌 That's why we've always and ...	https://www.facebook.com/nyxcosmetics/videos/tutorial-by-darriskin/3154361974889914/	1	96	99	78	97
Is anyone else frustrated by “inclusive brands” not ...	https://www.reddit.com/r/PaleMUA/comments/1h3ajvl/is_anyone_else_frustrated_by_inclusive_brands_not/	1	72	97	64	96
Golloria George Checks The Makeup Industry For Tone ...	https://www.today.com/style/beauty/golloria-george-makeup-shade-inclusivity-interview-rcna152380	1	53	97	17	95
Why Inclusive Beauty Brands Matter Now More Than Ever	https://www.bentley.edu/news/why-inclusive-beauty-brands-matter-now-more-ever	1	34	96	5	94
KultureCity - Making the nevers possible	https://www.kulturecity.org/	1	29	96	4	94
Beauty's Inclusivity Movement Has Sparked a Shade- ...	https://www.businessoffashion.com/articles/news-analysis/beautys-inclusivity-movement-has-sparked-a-shade-matching-arms-race/	1	42	96	7	94
The Beauty Brands That Get Inclusivity Right	https://www.beautylish.com/a/vzgzy/the-beauty-brands-that-get-inclusivity-right	1	22	96	1	94
Makeup brands move towards inclusivity, diversity	https://badgerherald.com/artsetc/art/2023/04/20/makeup-brands-move-towards-inclusivity-diversity/	1	25	96	19	95
Accessible Packaging and Rare Beauty's Inclusivity	https://www.rarebeauty.com/pages/made-accessible?srsltid=AfmBOorgtC3JxV9AvMS-2UnDqNSkgglondnPFnYOOW4H61pY6rSS43II	1	29	96	6	94
IT Cosmetics Sparks Backlash for Non-Inclusive ...	https://www.teenvogue.com/story/it-cosmetics-bye-bye-foundation-controversy	1	49	97	4	94
Cosmetic companies need to reflect inclusivity, diversity in ...	https://baylorlariat.com/2018/01/22/cosmetic-companies-need-to-reflect-inclusivity-diversity-in-products/	1	19	95	14	95
IRS 501c3 Applications, Start a Nonprofit Incorporation ...	https://www.501c3.org/	1	27	96	0	94
Investors Can Drive Faster Progress in Diversity, Equity, ...	https://www.businessinsider.com/investors-can-drive-faster-progress-in-diversity-equity-and-inclusion-2022-3	1	62	97	28	95
Beauty influencer championing 'tone inclusivity' checks the ...	https://www.yahoo.com/lifestyle/beauty-influencer-championing-tone-inclusivity-202324405.html	1	69	97	44	96
It Isn't Just Youthforia's Problem	https://www.haloscope.org/post/it-isn-t-just-youthforia-s-problem	1	4	95	0	93
NONPROFIT 'SHADES OF YOU, SHADES OF ME' HOSTS ...	https://www.prnewswire.com/news-releases/nonprofit-shades-of-you-shades-of-me-hosts-2023-multicultural-maternal-mental-health-conference-301945205.html	1	64	97	18	95
https://www.verygoodlight.com/2022/08/29/inclusive...	https://www.verygoodlight.com/2022/08/29/inclusive-shade-ranges/	1	11	95	1	94
Beyond Shades \| Why True K-Beauty Inclusion Means ...	https://andhumanity.co/insights/beyond-shades-why-true-k-beauty-inclusion-means-rewriting-the-rules/	1	8	94	6	93
Makeup brands lack inclusivity - LMC Experience	https://lmcexperience.com/perspective/2024/10/14/makeup-brands-lack-inclusivity/	1	9	95	5	94
GLAM4GOOD Foundation	https://glam4good.com/glam4good-foundation/	1	5	95	5	94
“Why do we still need to ask for inclusivity in 2024? 🤔 ...	https://www.facebook.com/MrJovita/posts/why-do-we-still-need-to-ask-for-inclusivity-in-2024-as-much-as-weve-made-progres/1120491396112849/	1	96	99	78	97
Golloria Tests Darkest Makeup Shades for Inclusivity	https://www.tiktok.com/@watchintheknow/video/7215682222924385582	1	79	97	63	96
2025 Equity, Inclusion, and Diversity	https://sff.org/about-us/equity-inclusion-and-diversity/	1	22	95	16	94
Social Investments – The Estée Lauder Companies Inc.	https://www.elcompanies.com/en/our-impact/social/social-investments	1	35	96	17	94
Beauty Companies Are Revealing Diversity Statistics ...	https://www.allure.com/story/pull-up-or-shut-up-challenge-beauty-company-responses	1	49	97	5	94
Shades of Leadership: Cruz Correa	https://www.tnpaustin.org/shades-of-leadership-cruz-correa/	1	3	94	0	92
SVCN's Nonprofit Resource Library	https://www.svcn.org/resource-library	1	9	95	0	92
Knowledge Center - The Community - Nonprofit New York	https://thecommunity.nonprofitnewyork.org/s/knowledge-center	1	17	96	3	94
Diverse Ingredients for Inclusive Makeup Formulation	https://sensient-beauty.com/insights/diverse-ingredients-for-inclusive-makeup-formulation/	1	13	95	11	94
How Can Beauty Brands Become More Inclusive?	https://hypebae.com/2020/12/how-can-beauty-brands-promote-diversity-inclusion-the-lip-bar-melissa-butler-live-tinted-deepica-mutyala-interview	1	31	96	25	95
Makeup company receives backlash for lack of dark shades	https://www.youtube.com/shorts/6bfiuqn9aes	1	91	99	75	97
Nonprofit's Diversity Scholarship Program Challenged in ...	https://www.afslaw.com/perspectives/alerts/nonprofits-diversity-scholarship-program-challenged-federal-court	1	29	95	0	94
Nonprofits: Prepare for Scrutiny of DEI Employee Initiatives	https://www.nonprofitpro.com/post/nonprofits-must-prepare-for-increased-scrutiny-of-their-dei-employee-initiatives/	1	42	96	2	94
Black Beauty Brands Set the Standard for Shade Inclusion	https://www.whowhatwear.com/beauty/makeup/diverse-complexion-shade-ranges	1	38	96	5	94
About	https://changingthefaceofbeauty.org/about/	1	5	95	5	94
How Are We Still Dealing With Shade Range Issues in 2024?	https://www.popsugar.com/beauty/youthforia-shade-range-controversy-opinion-49359372	1	44	96	10	95
The Persistent Problems Facing Indie Makeup Brands ...	https://www.beautyindependent.com/persistent-problems-facing-indie-cosmetics-brands-developing-inclusive-shade-ranges/	1	27	95	1	94
20 Beauty Brands That Have Inclusive Shade Ranges ... - Glam	https://www.glam.com/1212475/beauty-brands-that-have-inclusive-shade-ranges-for-darker-skin/	1	27	95	1	94
Shade Foundation: Home	http://shadefoundation.org/	1	3	95	1	93
How To Address Diversity And Inclusion Issues Within The ...	https://www.forbes.com/councils/forbesbusinesscouncil/2020/10/15/how-to-address-diversity-and-inclusion-issues-within-the-nonprofit-sector/	1	68	97	32	95
Glossier for Good	https://www.glossier.com/pages/glossier-for-good?srsltid=AfmBOoq4E2smW9Qv_X2zMyre4SIj9Ek_Vbp5rRLrpSd50wB1XDBZ-h95	1	43	96	14	95
The Path to Inclusivity in the Beauty Industry	https://www.purplegoatagency.com/insights/inclusivity-beauty-industry/	1	15	95	0	94
Fiscal Sponsorship	https://inclusivitymedia.org/fiscal-sponsorship	1	0	93	0	92
Black-owned beauty brand Ami Colé's closure marks ...	https://19thnews.org/2025/08/ami-cole-closing-black-owned-beauty-brand-implications/	1	35	96	28	95
Beauty for all: Inclusivity and diversity in the cosmetic industry	https://mancunion.com/2020/10/13/inclusive-diverse-makeup-beauty-industry/	1	14	95	10	95
All Shades Care Inc: Nonprofit Organization in CO	http://www.allshadescare.com/	1	0	0	0	0
5 Beauty Brands That Celebrated Diversity Before Anyone ...	https://citizensoftheworld.cc/5-beauty-brands-with-the-most-inclusive-colour-palettes-before-anyone-talking-about-it/	1	0	94	3	93
The Truth Behind Inclusive Beauty	https://www.strikemagazines.com/blog-2-1/the-truth-behind-inclusive-beauty	1	9	95	0	0
Get Involved	https://toolkit.3cfirm.com/get-involved/	1	-	-	0	92
About SOPFCA	https://shadesofpinkfoundationca.org/en/about-sopfca/	1	1	94	3	94
Grant Opportunities \| Support Your Playground Project	https://noahsplay.com/playground-grant-opportunities	1	3	94	1	93
Not-for-Profits Face New Threats to Tax-Exempt Status	https://www.barclaydamon.com/alerts/not-for-profits-face-new-threats-to-tax-exempt-status	1	17	95	5	95
Impact Ventures - Accelerating and Investing in All Shades of ...	https://www.impact-ventures.co/	1	9	95	4	94
Inclusive Makeup Brands & Why They're Worth Supporting	https://benable.com/nid_thekidd/inclusive-makeup-brands-why-they-re-worth-supporting	1	19	95	18	95
6 Reasons Beauty Brands Won't Diversify Their Shade ...	https://faitaveccoeur.com/blogs/fait-avec-coeur-blog/6-reasons-beauty-brands-wont-diversify-their-shade-range-inclusive-skincare	1	0	94	0	93
Nonprofit Law's Antidiscrimination Loophole	https://jlsp.law.columbia.edu/files/2025/05/Popham.pdf	1	57	97	3	95

Phrase Frequency

Title N-Grams

Most common word phrases (2 to 7 words) across every result title for these queries.

2-grams

9	shades of
7	inclusivity in
7	beauty brands
5	beauty industry
4	backlash for
4	most inclusive
4	inclusive foundation
4	foundation brands
4	in the
4	the beauty
4	makeup brands
3	we still
3	shade inclusivity
3	for shade
3	shade foundation
3	have inclusive
3	investing in
3	brands that
3	for inclusive
2	why do
2	do we
2	a shade
2	shade ranges
2	tiktok creators
2	creators say

3-grams

4	most inclusive foundation
4	inclusive foundation brands
3	inclusivity in the
3	in the beauty
3	the beauty industry
3	beauty brands that
2	why do we
2	do we still
2	tiktok creators say
2	creators say beauty
2	say beauty industry
2	beauty industry still
2	industry still has
2	still has an
2	has an inclusivity
2	made for shade
2	for shade foundation
2	shade foundation inc
2	foundation inc nonprofits
2	inc nonprofits givebear
2	why does it
2	does it take
2	it take backlash
2	take backlash for
2	backlash for brands

4-grams

4	most inclusive foundation brands
3	inclusivity in the beauty
3	in the beauty industry
2	why do we still
2	tiktok creators say beauty
2	creators say beauty industry
2	say beauty industry still
2	beauty industry still has
2	industry still has an
2	still has an inclusivity
2	made for shade foundation
2	for shade foundation inc
2	shade foundation inc nonprofits
2	foundation inc nonprofits givebear
2	why does it take
2	does it take backlash
2	it take backlash for
2	take backlash for brands
2	backlash for brands to
2	for brands to have
2	brands to have inclusive
2	how better cx practices
2	better cx practices can
2	cx practices can make
2	practices can make a

5-grams

3	inclusivity in the beauty industry
2	tiktok creators say beauty industry
2	creators say beauty industry still
2	say beauty industry still has
2	beauty industry still has an
2	industry still has an inclusivity
2	made for shade foundation inc
2	for shade foundation inc nonprofits
2	shade foundation inc nonprofits givebear
2	why does it take backlash
2	does it take backlash for
2	it take backlash for brands
2	take backlash for brands to
2	backlash for brands to have
2	for brands to have inclusive
2	how better cx practices can
2	better cx practices can make
2	cx practices can make a
2	practices can make a beauty
2	can make a beauty company
2	make a beauty company more
2	most inclusive foundation brands top
2	inclusive foundation brands top 5
2	foundation brands top 5 makeup
2	brands top 5 makeup lines

6-grams

2	tiktok creators say beauty industry still
2	creators say beauty industry still has
2	say beauty industry still has an
2	beauty industry still has an inclusivity
2	made for shade foundation inc nonprofits
2	for shade foundation inc nonprofits givebear
2	why does it take backlash for
2	does it take backlash for brands
2	it take backlash for brands to
2	take backlash for brands to have
2	backlash for brands to have inclusive
2	how better cx practices can make
2	better cx practices can make a
2	cx practices can make a beauty
2	practices can make a beauty company
2	can make a beauty company more
2	most inclusive foundation brands top 5
2	inclusive foundation brands top 5 makeup
2	foundation brands top 5 makeup lines
2	how inclusive is your foundation range
2	inclusive is your foundation range arbelle
2	is your foundation range arbelle offers
2	your foundation range arbelle offers free
2	the 10 most inclusive foundation brands
2	10 most inclusive foundation brands worth

7-grams

2	tiktok creators say beauty industry still has
2	creators say beauty industry still has an
2	say beauty industry still has an inclusivity
2	made for shade foundation inc nonprofits givebear
2	why does it take backlash for brands
2	does it take backlash for brands to
2	it take backlash for brands to have
2	take backlash for brands to have inclusive
2	how better cx practices can make a
2	better cx practices can make a beauty
2	cx practices can make a beauty company
2	practices can make a beauty company more
2	most inclusive foundation brands top 5 makeup
2	inclusive foundation brands top 5 makeup lines
2	how inclusive is your foundation range arbelle
2	inclusive is your foundation range arbelle offers
2	is your foundation range arbelle offers free
2	the 10 most inclusive foundation brands worth
2	10 most inclusive foundation brands worth investing
2	most inclusive foundation brands worth investing in
2	shades of greatness inc form 990 financials
2	of greatness inc form 990 financials salaries
2	is inclusivity in beauty spread evenly tfr
2	inclusivity in beauty spread evenly tfr news
1	why do we still have a shade